January 27, 2025 • 32 mins
Part two of our goal-setting series covers frameworks used by Brady, notably SMART and FAST. These frameworks transform vague goals like improving health into clear, actionable steps. Brady emphasizes setting specific, measurable, achievable, realistic, and timely targets for 2025. Applying these strategies allows you to break down broad objectives into manageable actions, fostering progress in personal and professional domains.
Explore the synergy between faith and goal setting through experiences highlighting the integration of spiritual values into ambitions. Learn how our restoration company uses intentional meetings and realistic targets to maintain momentum and achieve success. Discover broader applications of these frameworks, driving non-profit success, as seen with the Isaacson Foundation. We encourage applying these techniques for thoughtful goal-setting aligned with personal aspirations and community impact.
Consistency is crucial; leadership expert Craig Groeschel stresses daily focus and commitment. As 2025 approaches, remember that progress involves steady steps toward your dreams. Whether in digital marketing or faith, accountability, and regular check-ins propel you toward success. Let's embrace a purposeful life together, using strategies to set goals and achieve them.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:14):
all right, fellows.
Well, welcome back in.
We are here, episode 19, butit's a two-part series, uh that
we're doing a two-part episodereally, and we're talking about
goal setting, and so we chattedlast episode on just what goal
setting means.
The two of y'all really sharedwhat y'all have been working on
as Team Wilson.
Y'all had recently just wrappedup, probably about a month or
(00:38):
two ago, with your strategicplanning and y'all kind of went
through that and shared how youdid that as a team.
You know what you two of you asowners did and how that was
successful.
I know we've always kind of hada plan in place for our CERB Pro
team, but I know you talkedabout last year just really how
you dove really head in firstright to that, like it was a big
(01:01):
strategic plan.
It was massive, but it reallyallowed us to know where we're
going for last year and we'rejust talking with our listeners
a little bit about how they cando that in 2025.
And we ended a little bit lastepisode talking about writing
things down.
You each shared how we do it.
(01:23):
Each of us shared.
We all have our own ways to dogoals and that's great.
I think you can talk with a lotof people and you're going to
hear a lot of different ways,but, at the end of the day, what
works for you and makes you?
successful and allows you to, ifyou're achieving those goals.
How you get to it doesn'tmatter, and I think that's what
we've talked about, but talk usa little bit.
(01:44):
So, brady, we ended talkingabout writing goals, so we've
written those down.
You have some pretty cool plansand some acronyms that you've
shared with us as a team a lotthat allowed us to say, all
right, we wrote these down.
Are they the right things?
So talk to me a little bitabout what those are and really
how it makes sure that what youwrote down is setting you up for
(02:06):
success.
Speaker 2 (02:08):
Yeah, adam, be glad to.
I mean, obviously, you know wetalked about this on the last
episode, but this is a subjectI'm really passionate about and
we are trying to give yousomewhat of a recipe, but, like
you said, Adam, you have to makeit your own.
If you don't make it your own,then it's probably not going to
get done.
Um, but, yeah, where we leftoff, was it?
(02:28):
You know the.
The last step is writing itdown, and so the next step is
how do you make it actionable?
And so, uh, there's some thingsthat we've learned, that I've
learned over the years, and, um,and like you said, uh, acronyms
I love acronyms, and andthere's lots of them out there
(02:48):
Um, but two is, what we want totry to do is we want to try to
make our goals smart and fast.
Okay, so here, here's what smartmeans, and you guys may have
may have heard this before.
If not, we'll kind of break itdown for you.
Uh, there's a common themebetween making it smart and fast
, and I'll give you a hint the Sis the same word, and so, like,
(03:11):
if you put this on like a cross, then you can see the
intersection between smart andfast.
Yeah, so we encourage you toget your pens and pencils out
earlier, or your phones, unlessyou're driving, but go ahead and
get those out and write thesedown.
So here's what smart is.
The S stands for make itspecific.
So try to and we'll give you acouple of examples, or example
(03:33):
or two, but try to make it asspecific as possible.
The M stands for make itmeasurable.
So how are you going to measureit?
You've got to have you knowweekly, monthly, quarterly,
whatever that looks like.
The A stands for achievable.
You want to make somethingthat's achievable.
You know you don't want to makesomething that's necessarily
(03:55):
out there that you can't achieve, so make it achievable.
The R stands for make itrealistic.
And then the T stands foreither timely or time specific.
So let's break that down againS specific, m measurable, a
achievable, realistic and timely.
So when you're going throughand let's just say that we want
(04:19):
to make a goal of beinghealthier in 2025.
Okay, so this is just anexample, and this is probably a
lot of people's example.
Coming up on the new year, wetalked about new year's
resolutions and all those things, and I'm not really a big
resolution type person.
I'm a big goals person but notresolution, because typically
people don't stick toresolutions.
But if we're going to breakthat down and follow this
(04:43):
acronym, maybe it's, you know,instead of just be healthier,
that's not really a goal.
It doesn't meet the SMARTcriteria.
Speaker 1 (04:50):
It's a very broad, Very broad I mean.
What does that mean?
Speaker 2 (04:54):
And there's nothing you can really achieve there.
So what we might say is maybeI'm going to drink a half a
gallon of water every day Okay,that's very specific, that's
achievable.
A lot of water every day Okay,that's very specific, that's a
that's achievable, a lot ofwater.
Or maybe I'm going to work outthree times a week Okay, so I
can, I can do that.
Or maybe I'm going to only eat1200 calories per day.
(05:15):
You know now, benji, you knowthe, the whole Starbucks thing
we talked about.
You might have to lay off onthat If this is going to be your
goal.
Speaker 3 (05:22):
I blew that at an Italian restaurant.
Speaker 1 (05:23):
Those drinks can be almost 400 or 500 calories a pop
.
Speaker 2 (05:27):
Actually, you did say , I think you said it was
sugar-free, so maybe not, Idon't know.
That's true.
Speaker 3 (05:32):
I actually went to an Italian restaurant the other
day and was looking at the menuand the guy said hey, can I take
your order?
And I was like oh my gosh, herewe go.
So they had this chickenParmesan thing and it was like
1,995 calories.
Speaker 1 (05:46):
I blew that whole that's probably your daily limit
in the day, or one meal meals aday limit.
Speaker 2 (05:54):
So so that's how we make it specific and, you know,
that's how we make it measurable, achievable, realistic and
timely.
Now, when we get to FAST sothis is another acronym FAST
really comes into play when youhave someone, or multiple people
that are helping hold thisaccountable.
(06:14):
So let's say it's your spouseand you're setting goals
together.
This is where FAST comes intoplay.
Or if you're a leader and youhave a team, this is where your
team comes into play.
Okay, so the smart is lookingat the goal itself, for for
yourself.
Fast is really more solo.
Yeah, fast is really acollaborative thing.
So here, here's what thisstands for.
(06:36):
The F stands for frequentlydiscussed Okay.
So if you're getting in frontof a, your team, or you're
meeting together with yourspouse and looking at it, it's
something you're talking aboutconstantly, right?
The A stands for ambitious okay.
Now, we did talk about in SMART.
We wanted to make it somethingachievable, but we also want to
make it something that you knowit wouldn't be ambitious to set
(07:01):
a healthier goal and then sayI'm going to lose one pound and
a quarter.
Speaker 1 (07:08):
I mean that's.
I think anybody could probablyfigure out how to do that.
That's not really being healthyanyway, that's right.
Speaker 2 (07:13):
And then we gave you a hint the S actually stands for
specific, okay, and so that'swhere the intersection happens.
And then the T is transparent.
So when you're getting in frontof your team and you know the
transparent goal is hey, wewanted to try to achieve this by
the first quarter Guys team,we're not on pace to do that.
So that's where thattransparency comes in.
(07:34):
So just again, review fastsomething that's frequently
discussed A is ambitious, s isspecific and T is transparent.
Ambitious, s is specific and tis transparent.
Those two things togetherreally unlock what goal setting
is all about.
So what do you I mean what doyou guys think about that?
I mean, have you done thispractice in in the past?
Speaker 1 (07:56):
yes, so I thought I was going to ask so.
With that, um, especially withwhat the you guys just went
through with the team, do y'allhave an example that you could
potentially share with ourlisteners?
Maybe it's a goal, justsomething that y'all have done,
that you've set for 2025.
So maybe our listeners say,okay, I see what they're doing
and maybe something they couldeven apply to their own teams,
(08:18):
whether that's any type ofbusiness or personal, whatever
that is.
Speaker 3 (08:21):
Yeah, I got one.
And before I do that, brady,you were talking about smart
fast.
So the other day, sarah and Iwere talking about some 2025
things we wanted to be able toaccomplish and do, and one of
those, for me, was to lose alittle bit of weight.
All right, and so right now,throwing it out there, I'm 235.
Speaker 1 (08:42):
I'm 235.
Speaker 3 (08:43):
Okay, no, starbucks is not going away, 235.
And I asked her.
I said would you look up onyour phone and see what a 6'2"
45-year-old man is supposed tobe.
And she goes yeah, I'll look itup.
So she looked it up and shekind of went ah, 185.
No, it was like 174.
(09:04):
And I busted out laughing.
I said there's no way, there'sno way, there's no way I'm going
to be 60 pounds lighter than Iam now.
Speaker 1 (09:12):
That's just.
That's unrealistic.
I don't even feel like.
If you lost 60 pounds, benji, Ifeel like you would look sickly
.
Speaker 3 (09:16):
Melt it away.
Speaker 2 (09:18):
I don't feel like I don't think the R applies there
with realistic.
Speaker 3 (09:23):
No.
So one of the things that wedid we came up with obviously,
in our business we are inmitigation and cleanup and
restoration.
Part of the restoration isreconstruction and we want to be
able to.
Many clients tell us today theywant us to be a one-stop shop,
they want us to do it all, startto finish, and they don't want
(09:44):
the business interruption.
Or Ms Smith doesn't want to beout of her house longer than she
has to be.
And one of those things that wedid was we said we want to
close more reconstructionprojects.
What that means is basically,our mitigation team is finishing
up.
Ms Smith says, yep, get thingsdone.
So we're trying to not onlyclose the job, but how can we
(10:04):
get it done faster for her ortheir business than normally it
takes in the insurance world toget it done?
So that's some things, withoutgoing into the details.
That's some of the things thatwe did.
Smart was we wanted to bespecific.
We want to close morerestoration projects, measurable
.
We came up with a percentage ofwhat we felt was, you know, a
(10:24):
good closing percentage and soon and so forth.
So that's and then to Brady'spoint, the FAST process.
After the fact, we're going tobe measuring this frequently.
We're going to be looking atthis frequently so that we can
make better decisions as we goalong.
So that's just one example inyour day-to-day business that
you might have.
Obviously, if you're not in themitigation and restoration
(10:46):
world like we are, there'sthings that you can put in place
for your business specifically.
Maybe it's a marketing goal,Maybe it's a financial goal.
There's all kinds of things outthere that you can do this
practice with.
Speaker 1 (10:57):
Yeah, well, you can apply it to any of that stuff,
though.
I mean, that's just a lot ofreal life example for our
listeners Like, hey, this is,this is what you guys are doing.
Speaker 2 (11:05):
Yeah, and Benji, one thing that we've talked about,
uh, you know, in the past andone of the things that we, we do
and not a not a lot of peopleare in favor of, I mean, we talk
about we have a lot of meetings, but meetings is where fast
happens, and you know.
So part of our recipe goinginto, you know, into this year,
is meeting with our leadershipteam, weekly meeting with them,
(11:28):
monthly, meeting with themquarterly, and then doing like a
strategic plan at the end ofthe year.
And so that's where this, themagic happens is.
We talked about having thatstrategic plan just kind of
putting it on the shelf anddusting it off, um, or letting
it collect dust.
The consistency is where fasthappens but also having in.
Speaker 1 (11:51):
it's not just meeting , you know right Like it's
having intentionality.
Speaker 2 (11:54):
Yeah, exactly A hundred percent meeting.
You know right like it's havingintentionality.
Speaker 1 (11:58):
yeah exactly 100 and I think that was a huge thing
for our team into this past yearis I mean, yeah, mondays were,
monday mornings were long.
Yeah, they were.
They were tough because I meanit was basically the first half
of our day, right, like you gotin a little bit of time and then
we do it, but it was having.
We knew it was on the agendaand we had an agenda and and
unless something came from itand we had to deviate, we stuck
(12:18):
pretty close to it.
So you knew how we were doingand where you were trying to get
to by the end of the meeting.
Speaker 3 (12:24):
Yeah, and Brady.
I'm on a nonprofit, theIsaacson Foundation, which
obviously the Isaacsons were ourprevious ownership group with
ServPro headquarters and all.
But what Rick Isaacson did washe started a nonprofit to help
churches and one of the thingslet's say it's your local church
.
Right, you can, you can stillhave this same practice as long
(12:45):
as you measure it and you youstay on top of it.
Um, a specific goal would bethat we would love to see, you
know, this many salvations thisyear.
It's kind of hard to measuresalvations because unless
someone's baptized, essentiallyright.
So you can measure it that way.
But you always get those eventswhere you have all the kids.
They raise their hand forsalvation, whatever.
(13:06):
It's great, it's great, butstill you've got to be specific.
You come up with a target andthat target might be that we
want to see this many new gueststhis year, but you've got to
figure out how to get them there.
You've got all those thingsthat play into factors.
Again, it can apply to anythingthat you do.
It doesn't specifically have tobe business, so to speak.
Speaker 2 (13:27):
Here's what we would like you guys to do.
We talked about this in thelast episode.
Here's another challenge Takethe two goals that you wrote
down earlier Again, we talkedabout personal goals and
professional goals and justwrite one small action for each
of those steps.
Try to put it into that smartand fast, and then also think of
(13:49):
something that you can starttomorrow to help you move
forward on that journey.
So I think I think what we wantto kind of transition into so
that was making our goalsactionable.
But how do we guys, how do weconnect goal setting and our
faith?
And so just to talk about thisjust a minute, is you know, in
(14:13):
strategic planning we talkedabout one of the things that
I've learned in C12 is the firstthing that we want to do in
strategic planning and what wereally need to do in goal
setting is look up and are wepartnering with what God has for
us?
And this is really one of thosequestions, and this is like
challenging to myself.
(14:34):
Really, one of those questionsand this is like challenging to
myself is do I typically go intogoal setting and say, all right
, lord, here are my goals, hereare my plans.
Will you bless it Instead ofLord.
What do you want me to do andhow can I partner with that?
And so the first one is puttingme first, the second one is
putting him first and we want toput him first.
(14:56):
And then there's just two versesthat I want to share here, and
one that I read probably I thinkit was for the first time last
year, and just one of thoseverses it just, I mean, hit me
like in the gut, and it wasJames one five, and it says if
any of you likes wisdom, youshould ask God, who gives
generously to all, withoutfinding fault, and it will be
(15:16):
given to you.
And so I was like wow, you know, the Lord is saying if you ask
for wisdom, he'll give it to you, and he'll give it to you
generously.
I don't know about you guys,but wisdom from the Lord
generously, that is somethingthat I want, like, like every
day.
Speaker 1 (15:33):
Yeah.
Speaker 2 (15:34):
Yeah, you know.
And the other one is Proverbs16, three, which says commit to
the Lord whatever you do, and hewill establish your plans.
That's a promise.
So if we, if we commit to tothe Lord what our plans are and
we're seeking from him what theplans are, then, um, then he,
he's gonna, he's gonna bless it,he's gonna, but he's actually
(15:54):
gonna establish it, establish it.
We want him to establish whatthose plans are and then follow
what he's got for us.
So what do you guys think aboutthat as we start to look up?
Speaker 3 (16:04):
Yeah, I mean we can't do it without the Lord.
I mean, everything that we haveis his anyways.
We're just the ones that arestewards of it.
So I totally agree with youthat in order to stay on track,
you know people will talk aboutall the time.
You got this path and you got achoice.
You come to a Y on the road.
Which way are you going to go?
Everyone that tries to do wellin life is going to end up.
(16:26):
You know where they're supposedto go, because that's the
Lord's will.
But sometimes we make the wrongchoice and we go down the wrong
path, and I think that we haveto continue to look up for God's
grace, god's counsel, hiswisdom, because we can't again,
we can't do it on our own.
If we're trying to putourselves first, I'm just as
guilty as anyone we're trying toput ourselves first.
(16:48):
Our plans are not going to work.
We have to rely on what theLord's will is.
Speaker 1 (16:52):
Yeah, well, I mean, I think too, in the end of the
day, when're setting goals Imean the goals that you're
thinking through now if they'renot, if they're not like, if
they're not further in thekingdom, they're not doing
anything to honor god, then why?
Why are you?
But that, to me, should be thefirst thing why?
Speaker 2 (17:09):
are you?
Speaker 1 (17:10):
doing that, so okay.
So say, hey, I want my businessto do 10,000 a month, right,
you know you're like, hey, Iwant to do, I want to.
That puts me over six figures ayear.
You know, this is my business,well, that's great.
But are you, you know, what areyou doing with that?
Is it something where you'relike, hey, I just I want it for
myself?
Or are you saying, hey, doingthis gives me the ability to
(17:33):
tithe, you know, at that 10% orabove, right, like, sometimes
too.
Like that's just one example.
But do those things allow youto do more?
Are you able to say, hey, youknow, god only asked me to do
10%.
But if I'm doing, you know, ifI'm doing 10,000 a month, can I,
you know, instead of doing, xamount of dollars, can I do, you
(17:54):
know, can I do this much?
Can I say, hey, I'm not goingto do 1,000, I'm going to do
1,500.
Let me do 15%, something likethat?
So I think, sometimes too, whenwe think through those, are you
taking time to pray about thosethings first?
Like all right, this is myselfish desire, this is what I
want to do, but are these me ordo these things allow me to
(18:20):
continue to work for the kingdom?
Allow me to do more Really,just to use the skill set you've
given me to honor you throughthat skill set.
Speaker 3 (18:29):
I'll say this Adam you're right on.
I mean because I believe thatthe Lord he says in His Word he
will give us the desires of ourheart.
So if we write our goals downand as long as it's honoring him
, everything to your exactlywhat you said as long as we're
doing everything, doing our partto honor and please the Lord, I
(18:49):
believe he'll give us thedesires of our heart.
It may not be in our timingokay, the tables.
I'm not going to use the termthe tables will turn, because it
may just.
It may not be.
No, it may not be right now,brady, and I have seen that
multiple times over the lastfive, eight years.
You know, and it's okay,because it's not right now
doesn't mean it will happen.
So you're exactly right.
(19:11):
I do think the lord will giveus the desires of our heart if
we're in his will, doing what hewants us to do and how he wants
us to do it, yeah, and I thinkthat's just something we got to
think through.
Speaker 1 (19:21):
I mean, that's even something I brought up with our,
you know, even our own team.
We did an evaluation of ofchristmas, you know, and I, you
know, I I had some things thatI'm like, hey, we need to do
this, we need to do this better.
But thinking through going intothat, like, well, what do we
want to do this?
We need to do this better.
But thinking through going intothat, like, well, what do we
want to achieve, you know, in2025?
Is it?
You know, like you said, benji,is there a certain amount of
(19:42):
salvations we want?
Right, you know, even selfishly, like, hey, do we want to be
able to?
You know, maybe we want acertain type of gear, or you
know we want a certain thing,but what are we doing with that?
I think that's a question thatyou've got to ask as well is
like, all right, so we have thisand we've got this, but what
are we really doing?
And I think to what you'resaying, brady, it doesn't matter
(20:07):
it's personal and business.
What are you doing with thosegoals that you're personally
honoring God?
And then how do you honor Godthrough your business, so people
see that that, hey, this is ourforefront, this is why our
business operates, this is whywe're here.
Speaker 2 (20:17):
Yep, Yep.
So here's what we'd love foryou guys to do is just and we're
giving you action steps persection here, but just take a
moment to reflect and if you'vegot those goals written down, is
how are you aligning those 2025goals to your faith and are you
looking up?
And if you haven't done that,it may be something you want to
(20:42):
do now.
So then, what do we do with allthis?
How do we make this?
Because accountability is wherethings are going to get taking
place.
And so when I think aboutaccountability, it's daily
accountability.
And so you know again, we're abig John Maxwell fan, and John
Maxwell says that success isfound in your daily agenda.
(21:06):
And so what are the practicesthat you guys can put into place
of this daily accountability?
Is it rewriting some of the biggoals every single day so
you're putting it out there?
Is it having some type of dryerase board on your refrigerator
or somewhere in your house orat your office?
Or sticky notes?
You know in your car that whatis that daily reminder of?
(21:30):
Um, how are you going to staymotivated to achieving those
goals?
Because unless it's in yourface, unless you're constantly
seeing it all the time, thenit's probably going to be again
like that strategic plan thatjust sits on the shelf and
collects dust.
So it's something that you haveto be reminded of constantly.
(21:52):
What are you guys' thoughtsabout that?
Speaker 3 (21:53):
Yeah, I agree Constantly.
What are you guys thoughtsabout that?
Yeah, I agree, you have to stay, keep it in front of you all
the time, because you've got tomake sure that it's front and
center, Um, and and you've gotto be able to act on it.
You know you talked about beingable to write them down make a
task list, because there aresome goals that you can't
achieve with the.
You know the flip of a lightswitch.
You've got to be able to taketime and time over to make sure
(22:17):
that it is going to, is going towork out for you.
But if you don't measure itdaily, if you don't look at it
daily, I'm not saying you knowyou have your goals all written
down, one to 20, and you're likehow am I going to get?
Which one am I going to choosefirst?
You know you got to pick one,pick two.
But, to your point, if you keepthem in front of you, you act
on them and you're workingtowards achieving that.
(22:39):
Case in point, I have a tasklist I use every day We've
talked about that and my goal atthe end of every day is to
complete all my tasks, whetherit's a personal task, something
I got to do at home, or maybeit's a business task or a church
task.
Whatever, my goal is to getthose accomplished, but if I
don't, I roll them to the nextday until I get them
accomplished.
And so to your point.
(23:00):
Success is found in our dailyagenda.
If we're not constantly keepingit front and center of it,
we're going to forget about it,and you don't want to just let
it sit on the shelf, essentially, like you said, and collect
dust.
So I agree, Keep it in front ofyou, Keep yourself accountable
to that.
Speaker 1 (23:21):
Yeah, and I share with you all in part one.
I mean, one of the things I dois try to write down each night,
okay, what do I want to achievethe next day.
You know, what do I want to doin the morning before work, what
do I want to do before lunch,what do I want to do after lunch
and what do I want to do in theevening.
And that was something I hadgotten from one of my mentor
courses that I was in.
You know, splitting it up intodays.
(23:41):
That way, again, it doesn'tlook as large, it doesn't look
as big.
And then one of the things I'vetried to do over the past six or
seven months is have, like onthe front of my phone, have that
in the hotspot, especially onthe iPhones now where you can
have a widget.
I try to have a to-do thing,like if somebody says, hey, adam
(24:06):
, we need to get this done, Ican just hold that and
immediately opens up.
My to-do app, goes right to it,I can type it in, put in when
it needs to be due.
I have labels for everything,so I can do all those things and
get them done quick.
And that's really for me, likeyou're talking about
accountability is.
I see that on my phone everytime I need it.
I can get to it quickly andthen I also have on the front
page of my iPhone, in the topcorner I have my what needs to
(24:29):
be done for today.
So if things don't get done,that little red it starts to
turn red and I'm like I got toget this done.
You know it's going past.
If I've got to work onsomething for you guys or
personally, doesn't matter whatI labeled it.
If it's something for my wife,if it's something for work, if
it's something for my business,I have that set.
(24:50):
So it doesn't matter what it'slabeled.
It's on the front of my screenand it's in my face.
I hate the little red marks.
Speaker 3 (24:57):
Well, front and center though, but see, that's
the way you do it.
That's the way that's whatworks for you, same thing for me
, same thing for Brady, thingfor brady, you know, keeping it
front and center, maybe to your,maybe maybe someone has it.
They print it out and theylaminate it and they stick it on
their desk and it just staysthere.
Whatever works for you.
Keep yourself accountable.
So you're looking at it all thetime.
Speaker 1 (25:15):
Yeah, we were um, we were recording for for you guys.
Last week, brady, we wererecording a video about for
seven habits, like one of thetestimonials about it, and the
person we were recording a videoabout for seven habits like one
of the testimonials about it,and the person we were
interviewing was talking aboutgoal setting and things they did
and they talked about.
You know, they spent a lot oftime in their bathroom in the
morning and she shared.
You know, I put a calendar onon on my bathroom.
I was like it was in my kitchenand I'm like, well, I never,
(25:40):
really see it and she's like Igot a double vanity, I'm the
only one using it.
But then she shared that shewas like well, then I started
writing on there and I got toomuch and I started writing on
the mirror.
So she was like the right halfof my bathroom mirror has my
to-do list and she's like I seeit all morning while I'm getting
ready.
So, again, like you're talkingabout Benji, what works for you
(26:00):
and where do you see it?
She said hey, you know I'm theonly one at the house.
I spend a lot of time, and youknow, getting ready in the
mornings and it stays front andcenter while I'm getting ready.
So you know somebody like me.
I use my phone a lot.
You know digital marketing,social media.
I'm constantly having to sharethings, post things, create
things.
Speaker 2 (26:18):
So for me, having it on my phone, I see a lot, so
that's what, just just that justworks better for me.
And listen, if you are atechnology person, uh, there was
a feature that was added backin so many different platforms
that just changed my life yearsago, and a lot of these
technology platforms, uh, have asnooze feature.
And so, if you're, if you're aum like I'm like, tenacity is on
(26:42):
the top of my list, and so whenI see a list of things that
need to be done or a bunch ofemails that are out there, it's
just like, oh my gosh, I got toget these things knocked out,
snooze it to the next day,snooze the task to the next day,
and so I feel like I've gottenit accomplished.
Speaker 3 (27:00):
It's out, my brain's clear, and so if you are a
technology person, that's just atip for you and for those of
you that have used email all thetime, they have a snooze
feature for Gmail.
Even Apple.
You've got so powerful.
Speaker 1 (27:12):
It's gotten to where, if you send somebody an email
and you ask a question and youdon't get a response, I don't
know if y'all have noticed, itsends you an email, yeah it
sends you a.
It's just a follow-upnotification.
It's hey, you sent this toBrady yesterday and he didn't
respond.
Do you need to follow up again?
Speaker 3 (27:26):
Yeah, and then you click that ignore follow-up.
Speaker 1 (27:29):
Yep.
Speaker 2 (27:30):
Adam, I got one of those this week.
I sent you an email last week.
You didn't respond to me.
Speaker 1 (27:34):
You didn't send me one.
No, I'm just kidding.
I was about to say, hold on, Irespond immediately.
So the.
Speaker 2 (27:41):
The last challenge on here is just share your goals
with somebody this week.
That's that accountabilityperson.
Again, if you're married, talkto your spouse, if it's more of
like a leadership teamenvironment take your goals and
share it with the team.
But then the second part ofthat is schedule some type of
(28:05):
check-in.
I know Melissa and I typicallyat least once a quarter we will
go over our goals and look atthem and see what we've
accomplished and setting outanything new.
So just encourage you to dothat Well, guys this, I got
something for our listeners.
Speaker 3 (28:23):
If you're watching us on YouTube, put one of the
goals that you have in there.
Speaker 2 (28:27):
Oh yeah, Right in the chat.
That would be great.
Speaker 3 (28:29):
If you're listening on Apple Podcasts or Spotify or
whatever platform, on ourwebsite, higheruppodcastcom,
there's a button right there youcan click send us a text.
It'll send us a text and we'dlove to read some of those.
We won't mention your name.
We'd love to read some of thoseover the air, just to, yeah,
(28:50):
maybe help someone else.
So you've got options.
Speaker 2 (28:51):
We can help hold you accountable to that if you need.
Yeah, yeah, I love it.
So, just kind of as we closeout, I mean, we've talked about
guys.
We've talked about a lot in thelast two episodes.
You may have to.
You know, sometimes when Ilisten to a podcast I may speed
it up, you know, cause I want toget all the content in.
This may be one of those thatyou want to slow down and do it
like at a 0.75 or something likethat, especially if you're
writing those down, especiallyif you're writing stuff down and
(29:13):
remember, don't do this anddon't write it down in the car.
But, um, we've talked about alot why goals matter, uh, the
power of of actually writingdown the goals, uh, making them
actionable, keeping it alignedwith your faith and then staying
accountable.
And, just as a reminder, whatwe talked about at the very
beginning was Brian Tracy saysthat only 3% of people actually
(29:35):
write down their goals and thenonly 1% of those actually do
something about the goals thatthey write down.
So our challenge to you wasjust do you want to be a part of
the 3% and we kind of looked atit in your circle of people
that you come in contact withevery day, that's three out of
every hundred people that youcome in contact with.
So now, just as we kind of wrapup a little bit, we're not
(29:59):
necessarily talking about thisbeing perfection, Okay.
So don't don't try to beperfect in setting your goals If
it's the first time you sodon't don't try to be perfect in
setting your goals If it's thefirst time you've ever done it.
Don't try to get it right thevery first time you are going to
make mistakes.
There are things that are goingto be happening, that are going
to happen, Um, but the I guessthe goal of setting goals is
(30:20):
just not perfection, butprogress.
And so, if you start theprocess in 2025, make it better
in 26, in 27, 28.
Speaker 1 (30:29):
Well, remember, perfection means you've reached
the end.
I always tell our team thatit's all about what think about
the words that you're using yourverbs.
Perfection means you can't getany.
I mean, perfect is perfect,right, that's a 10 out of 10.
That's 100 out of 100.
You can't get better.
I mean, perfect is perfect right, that's a 10 out of 10.
That's 100 out of 100.
You can't get better, you know.
So strive for excellence,because excellence means you're
(30:50):
achieving progress.
Right, that's right.
Excellence means you're doingthings right.
You're doing things to getbetter with every step of the
way, and so that's one of thethings that we always tell our
teams as well is like go forexcellence.
What can you do?
That?
That's excellent, but what'sgreat about excellence is always
a work in progress.
Speaker 2 (31:08):
Yeah, yeah.
I think that's a great point,adam.
So think about this.
This is one of the.
We actually have this in ourcore values of our team, but it
says we will never be perfect.
Okay, but in the pursuit ofperfection, maybe we will catch
excellence.
So I think that's a really,really good point.
And so, again, this is a dailything, a daily habit.
(31:31):
We've talked about CraigGroeschel on the podcast before
great leadership guru, but thisis what he says.
He says that successful peopledo consistently what others do
occasionally and it's not a bigthing, not big things.
But if you just be consistent,if you will commit to the
process and you'll commit tolooking at it every day and
(31:54):
whatever that system is, then Ipromise you that you'll see, as
long as you're going to beconsistent in 2025, I promise
you'll see progress in thethings that you're trying to
achieve.
Speaker 1 (32:06):
Yeah, love it.
Speaker 2 (32:07):
That's good stuff.
That's good, that's a lot.
Speaker 1 (32:09):
Like you said, a lot to chew on, it's a lot, but I
think it's a great way to startout 2025.
So that way, like I said, youdon't have to start your goals
on day one.
You've got plenty of time.
You can kind of sit and gothrough these things and figure
out what do I want, like maybeFebruary 1st.
You're like, all right, I'velistened to this, I need to sit
down and do some thinking andthat gives you a starting point.
Speaker 3 (32:30):
Yeah, and to Adam's point, if you need help, reach
out to us.
We'd love to be honored toserve alongside you and whatever
we can do to help.
There's multiple ways you canconnect with us social media,
you got all the differentplatforms and all that Um.
But as we always say, on higherup, go out and choose to live a
higher up life.
See you next time.
all right, fellows.
Well, welcome back in.
We are here, episode 19, butit's a two-part series, uh that
we're doing a two-part episodereally, and we're talking about
goal setting, and so we chattedlast episode on just what goal
setting means.
The two of y'all really sharedwhat y'all have been working on
as Team Wilson.
Y'all had recently just wrappedup, probably about a month or
(00:38):
two ago, with your strategicplanning and y'all kind of went
through that and shared how youdid that as a team.
You know what you two of you asowners did and how that was
successful.
I know we've always kind of hada plan in place for our CERB Pro
team, but I know you talkedabout last year just really how
you dove really head in firstright to that, like it was a big
(01:01):
strategic plan.
It was massive, but it reallyallowed us to know where we're
going for last year and we'rejust talking with our listeners
a little bit about how they cando that in 2025.
And we ended a little bit lastepisode talking about writing
things down.
You each shared how we do it.
(01:23):
Each of us shared.
We all have our own ways to dogoals and that's great.
I think you can talk with a lotof people and you're going to
hear a lot of different ways,but, at the end of the day, what
works for you and makes you?
successful and allows you to, ifyou're achieving those goals.
How you get to it doesn'tmatter, and I think that's what
we've talked about, but talk usa little bit.
(01:44):
So, brady, we ended talkingabout writing goals, so we've
written those down.
You have some pretty cool plansand some acronyms that you've
shared with us as a team a lotthat allowed us to say, all
right, we wrote these down.
Are they the right things?
So talk to me a little bitabout what those are and really
how it makes sure that what youwrote down is setting you up for
(02:06):
success.
Speaker 2 (02:08):
Yeah, adam, be glad to.
I mean, obviously, you know wetalked about this on the last
episode, but this is a subjectI'm really passionate about and
we are trying to give yousomewhat of a recipe, but, like
you said, Adam, you have to makeit your own.
If you don't make it your own,then it's probably not going to
get done.
Um, but, yeah, where we leftoff, was it?
(02:28):
You know the.
The last step is writing itdown, and so the next step is
how do you make it actionable?
And so, uh, there's some thingsthat we've learned, that I've
learned over the years, and, um,and like you said, uh, acronyms
I love acronyms, and andthere's lots of them out there
(02:48):
Um, but two is, what we want totry to do is we want to try to
make our goals smart and fast.
Okay, so here, here's what smartmeans, and you guys may have
may have heard this before.
If not, we'll kind of break itdown for you.
Uh, there's a common themebetween making it smart and fast
, and I'll give you a hint the Sis the same word, and so, like,
(03:11):
if you put this on like a cross, then you can see the
intersection between smart andfast.
Yeah, so we encourage you toget your pens and pencils out
earlier, or your phones, unlessyou're driving, but go ahead and
get those out and write thesedown.
So here's what smart is.
The S stands for make itspecific.
So try to and we'll give you acouple of examples, or example
(03:33):
or two, but try to make it asspecific as possible.
The M stands for make itmeasurable.
So how are you going to measureit?
You've got to have you knowweekly, monthly, quarterly,
whatever that looks like.
The A stands for achievable.
You want to make somethingthat's achievable.
You know you don't want to makesomething that's necessarily
(03:55):
out there that you can't achieve, so make it achievable.
The R stands for make itrealistic.
And then the T stands foreither timely or time specific.
So let's break that down againS specific, m measurable, a
achievable, realistic and timely.
So when you're going throughand let's just say that we want
(04:19):
to make a goal of beinghealthier in 2025.
Okay, so this is just anexample, and this is probably a
lot of people's example.
Coming up on the new year, wetalked about new year's
resolutions and all those things, and I'm not really a big
resolution type person.
I'm a big goals person but notresolution, because typically
people don't stick toresolutions.
But if we're going to breakthat down and follow this
(04:43):
acronym, maybe it's, you know,instead of just be healthier,
that's not really a goal.
It doesn't meet the SMARTcriteria.
Speaker 1 (04:50):
It's a very broad, Very broad I mean.
What does that mean?
Speaker 2 (04:54):
And there's nothing you can really achieve there.
So what we might say is maybeI'm going to drink a half a
gallon of water every day Okay,that's very specific, that's
achievable.
A lot of water every day Okay,that's very specific, that's a
that's achievable, a lot ofwater.
Or maybe I'm going to work outthree times a week Okay, so I
can, I can do that.
Or maybe I'm going to only eat1200 calories per day.
(05:15):
You know now, benji, you knowthe, the whole Starbucks thing
we talked about.
You might have to lay off onthat If this is going to be your
goal.
Speaker 3 (05:22):
I blew that at an Italian restaurant.
Speaker 1 (05:23):
Those drinks can be almost 400 or 500 calories a pop
.
Speaker 2 (05:27):
Actually, you did say , I think you said it was
sugar-free, so maybe not, Idon't know.
That's true.
Speaker 3 (05:32):
I actually went to an Italian restaurant the other
day and was looking at the menuand the guy said hey, can I take
your order?
And I was like oh my gosh, herewe go.
So they had this chickenParmesan thing and it was like
1,995 calories.
Speaker 1 (05:46):
I blew that whole that's probably your daily limit
in the day, or one meal meals aday limit.
Speaker 2 (05:54):
So so that's how we make it specific and, you know,
that's how we make it measurable, achievable, realistic and
timely.
Now, when we get to FAST sothis is another acronym FAST
really comes into play when youhave someone, or multiple people
that are helping hold thisaccountable.
(06:14):
So let's say it's your spouseand you're setting goals
together.
This is where FAST comes intoplay.
Or if you're a leader and youhave a team, this is where your
team comes into play.
Okay, so the smart is lookingat the goal itself, for for
yourself.
Fast is really more solo.
Yeah, fast is really acollaborative thing.
So here, here's what thisstands for.
(06:36):
The F stands for frequentlydiscussed Okay.
So if you're getting in frontof a, your team, or you're
meeting together with yourspouse and looking at it, it's
something you're talking aboutconstantly, right?
The A stands for ambitious okay.
Now, we did talk about in SMART.
We wanted to make it somethingachievable, but we also want to
make it something that you knowit wouldn't be ambitious to set
(07:01):
a healthier goal and then sayI'm going to lose one pound and
a quarter.
Speaker 1 (07:08):
I mean that's.
I think anybody could probablyfigure out how to do that.
That's not really being healthyanyway, that's right.
Speaker 2 (07:13):
And then we gave you a hint the S actually stands for
specific, okay, and so that'swhere the intersection happens.
And then the T is transparent.
So when you're getting in frontof your team and you know the
transparent goal is hey, wewanted to try to achieve this by
the first quarter Guys team,we're not on pace to do that.
So that's where thattransparency comes in.
(07:34):
So just again, review fastsomething that's frequently
discussed A is ambitious, s isspecific and T is transparent.
Ambitious, s is specific and tis transparent.
Those two things togetherreally unlock what goal setting
is all about.
So what do you I mean what doyou guys think about that?
I mean, have you done thispractice in in the past?
Speaker 1 (07:56):
yes, so I thought I was going to ask so.
With that, um, especially withwhat the you guys just went
through with the team, do y'allhave an example that you could
potentially share with ourlisteners?
Maybe it's a goal, justsomething that y'all have done,
that you've set for 2025.
So maybe our listeners say,okay, I see what they're doing
and maybe something they couldeven apply to their own teams,
(08:18):
whether that's any type ofbusiness or personal, whatever
that is.
Speaker 3 (08:21):
Yeah, I got one.
And before I do that, brady,you were talking about smart
fast.
So the other day, sarah and Iwere talking about some 2025
things we wanted to be able toaccomplish and do, and one of
those, for me, was to lose alittle bit of weight.
All right, and so right now,throwing it out there, I'm 235.
Speaker 1 (08:42):
I'm 235.
Speaker 3 (08:43):
Okay, no, starbucks is not going away, 235.
And I asked her.
I said would you look up onyour phone and see what a 6'2"
45-year-old man is supposed tobe.
And she goes yeah, I'll look itup.
So she looked it up and shekind of went ah, 185.
No, it was like 174.
(09:04):
And I busted out laughing.
I said there's no way, there'sno way, there's no way I'm going
to be 60 pounds lighter than Iam now.
Speaker 1 (09:12):
That's just.
That's unrealistic.
I don't even feel like.
If you lost 60 pounds, benji, Ifeel like you would look sickly
.
Speaker 3 (09:16):
Melt it away.
Speaker 2 (09:18):
I don't feel like I don't think the R applies there
with realistic.
Speaker 3 (09:23):
No.
So one of the things that wedid we came up with obviously,
in our business we are inmitigation and cleanup and
restoration.
Part of the restoration isreconstruction and we want to be
able to.
Many clients tell us today theywant us to be a one-stop shop,
they want us to do it all, startto finish, and they don't want
(09:44):
the business interruption.
Or Ms Smith doesn't want to beout of her house longer than she
has to be.
And one of those things that wedid was we said we want to
close more reconstructionprojects.
What that means is basically,our mitigation team is finishing
up.
Ms Smith says, yep, get thingsdone.
So we're trying to not onlyclose the job, but how can we
(10:04):
get it done faster for her ortheir business than normally it
takes in the insurance world toget it done?
So that's some things, withoutgoing into the details.
That's some of the things thatwe did.
Smart was we wanted to bespecific.
We want to close morerestoration projects, measurable
.
We came up with a percentage ofwhat we felt was, you know, a
(10:24):
good closing percentage and soon and so forth.
So that's and then to Brady'spoint, the FAST process.
After the fact, we're going tobe measuring this frequently.
We're going to be looking atthis frequently so that we can
make better decisions as we goalong.
So that's just one example inyour day-to-day business that
you might have.
Obviously, if you're not in themitigation and restoration
(10:46):
world like we are, there'sthings that you can put in place
for your business specifically.
Maybe it's a marketing goal,Maybe it's a financial goal.
There's all kinds of things outthere that you can do this
practice with.
Speaker 1 (10:57):
Yeah, well, you can apply it to any of that stuff,
though.
I mean, that's just a lot ofreal life example for our
listeners Like, hey, this is,this is what you guys are doing.
Speaker 2 (11:05):
Yeah, and Benji, one thing that we've talked about,
uh, you know, in the past andone of the things that we, we do
and not a not a lot of peopleare in favor of, I mean, we talk
about we have a lot of meetings, but meetings is where fast
happens, and you know.
So part of our recipe goinginto, you know, into this year,
is meeting with our leadershipteam, weekly meeting with them,
(11:28):
monthly, meeting with themquarterly, and then doing like a
strategic plan at the end ofthe year.
And so that's where this, themagic happens is.
We talked about having thatstrategic plan just kind of
putting it on the shelf anddusting it off, um, or letting
it collect dust.
The consistency is where fasthappens but also having in.
Speaker 1 (11:51):
it's not just meeting , you know right Like it's
having intentionality.
Speaker 2 (11:54):
Yeah, exactly A hundred percent meeting.
You know right like it's havingintentionality.
Speaker 1 (11:58):
yeah exactly 100 and I think that was a huge thing
for our team into this past yearis I mean, yeah, mondays were,
monday mornings were long.
Yeah, they were.
They were tough because I meanit was basically the first half
of our day, right, like you gotin a little bit of time and then
we do it, but it was having.
We knew it was on the agendaand we had an agenda and and
unless something came from itand we had to deviate, we stuck
(12:18):
pretty close to it.
So you knew how we were doingand where you were trying to get
to by the end of the meeting.
Speaker 3 (12:24):
Yeah, and Brady.
I'm on a nonprofit, theIsaacson Foundation, which
obviously the Isaacsons were ourprevious ownership group with
ServPro headquarters and all.
But what Rick Isaacson did washe started a nonprofit to help
churches and one of the thingslet's say it's your local church
.
Right, you can, you can stillhave this same practice as long
(12:45):
as you measure it and you youstay on top of it.
Um, a specific goal would bethat we would love to see, you
know, this many salvations thisyear.
It's kind of hard to measuresalvations because unless
someone's baptized, essentiallyright.
So you can measure it that way.
But you always get those eventswhere you have all the kids.
They raise their hand forsalvation, whatever.
(13:06):
It's great, it's great, butstill you've got to be specific.
You come up with a target andthat target might be that we
want to see this many new gueststhis year, but you've got to
figure out how to get them there.
You've got all those thingsthat play into factors.
Again, it can apply to anythingthat you do.
It doesn't specifically have tobe business, so to speak.
Speaker 2 (13:27):
Here's what we would like you guys to do.
We talked about this in thelast episode.
Here's another challenge Takethe two goals that you wrote
down earlier Again, we talkedabout personal goals and
professional goals and justwrite one small action for each
of those steps.
Try to put it into that smartand fast, and then also think of
(13:49):
something that you can starttomorrow to help you move
forward on that journey.
So I think I think what we wantto kind of transition into so
that was making our goalsactionable.
But how do we guys, how do weconnect goal setting and our
faith?
And so just to talk about thisjust a minute, is you know, in
(14:13):
strategic planning we talkedabout one of the things that
I've learned in C12 is the firstthing that we want to do in
strategic planning and what wereally need to do in goal
setting is look up and are wepartnering with what God has for
us?
And this is really one of thosequestions, and this is like
challenging to myself.
(14:34):
Really, one of those questionsand this is like challenging to
myself is do I typically go intogoal setting and say, all right
, lord, here are my goals, hereare my plans.
Will you bless it Instead ofLord.
What do you want me to do andhow can I partner with that?
And so the first one is puttingme first, the second one is
putting him first and we want toput him first.
(14:56):
And then there's just two versesthat I want to share here, and
one that I read probably I thinkit was for the first time last
year, and just one of thoseverses it just, I mean, hit me
like in the gut, and it wasJames one five, and it says if
any of you likes wisdom, youshould ask God, who gives
generously to all, withoutfinding fault, and it will be
(15:16):
given to you.
And so I was like wow, you know, the Lord is saying if you ask
for wisdom, he'll give it to you, and he'll give it to you
generously.
I don't know about you guys,but wisdom from the Lord
generously, that is somethingthat I want, like, like every
day.
Speaker 1 (15:33):
Yeah.
Speaker 2 (15:34):
Yeah, you know.
And the other one is Proverbs16, three, which says commit to
the Lord whatever you do, and hewill establish your plans.
That's a promise.
So if we, if we commit to tothe Lord what our plans are and
we're seeking from him what theplans are, then, um, then he,
he's gonna, he's gonna bless it,he's gonna, but he's actually
(15:54):
gonna establish it, establish it.
We want him to establish whatthose plans are and then follow
what he's got for us.
So what do you guys think aboutthat as we start to look up?
Speaker 3 (16:04):
Yeah, I mean we can't do it without the Lord.
I mean, everything that we haveis his anyways.
We're just the ones that arestewards of it.
So I totally agree with youthat in order to stay on track,
you know people will talk aboutall the time.
You got this path and you got achoice.
You come to a Y on the road.
Which way are you going to go?
Everyone that tries to do wellin life is going to end up.
(16:26):
You know where they're supposedto go, because that's the
Lord's will.
But sometimes we make the wrongchoice and we go down the wrong
path, and I think that we haveto continue to look up for God's
grace, god's counsel, hiswisdom, because we can't again,
we can't do it on our own.
If we're trying to putourselves first, I'm just as
guilty as anyone we're trying toput ourselves first.
(16:48):
Our plans are not going to work.
We have to rely on what theLord's will is.
Speaker 1 (16:52):
Yeah, well, I mean, I think too, in the end of the
day, when're setting goals Imean the goals that you're
thinking through now if they'renot, if they're not like, if
they're not further in thekingdom, they're not doing
anything to honor god, then why?
Why are you?
But that, to me, should be thefirst thing why?
Speaker 2 (17:09):
are you?
Speaker 1 (17:10):
doing that, so okay.
So say, hey, I want my businessto do 10,000 a month, right,
you know you're like, hey, Iwant to do, I want to.
That puts me over six figures ayear.
You know, this is my business,well, that's great.
But are you, you know, what areyou doing with that?
Is it something where you'relike, hey, I just I want it for
myself?
Or are you saying, hey, doingthis gives me the ability to
(17:33):
tithe, you know, at that 10% orabove, right, like, sometimes
too.
Like that's just one example.
But do those things allow youto do more?
Are you able to say, hey, youknow, god only asked me to do
10%.
But if I'm doing, you know, ifI'm doing 10,000 a month, can I,
you know, instead of doing, xamount of dollars, can I do, you
(17:54):
know, can I do this much?
Can I say, hey, I'm not goingto do 1,000, I'm going to do
1,500.
Let me do 15%, something likethat?
So I think, sometimes too, whenwe think through those, are you
taking time to pray about thosethings first?
Like all right, this is myselfish desire, this is what I
want to do, but are these me ordo these things allow me to
(18:20):
continue to work for the kingdom?
Allow me to do more Really,just to use the skill set you've
given me to honor you throughthat skill set.
Speaker 3 (18:29):
I'll say this Adam you're right on.
I mean because I believe thatthe Lord he says in His Word he
will give us the desires of ourheart.
So if we write our goals downand as long as it's honoring him
, everything to your exactlywhat you said as long as we're
doing everything, doing our partto honor and please the Lord, I
(18:49):
believe he'll give us thedesires of our heart.
It may not be in our timingokay, the tables.
I'm not going to use the termthe tables will turn, because it
may just.
It may not be.
No, it may not be right now,brady, and I have seen that
multiple times over the lastfive, eight years.
You know, and it's okay,because it's not right now
doesn't mean it will happen.
So you're exactly right.
(19:11):
I do think the lord will giveus the desires of our heart if
we're in his will, doing what hewants us to do and how he wants
us to do it, yeah, and I thinkthat's just something we got to
think through.
Speaker 1 (19:21):
I mean, that's even something I brought up with our,
you know, even our own team.
We did an evaluation of ofchristmas, you know, and I, you
know, I I had some things thatI'm like, hey, we need to do
this, we need to do this better.
But thinking through going intothat, like, well, what do we
want to do this?
We need to do this better.
But thinking through going intothat, like, well, what do we
want to achieve, you know, in2025?
Is it?
You know, like you said, benji,is there a certain amount of
(19:42):
salvations we want?
Right, you know, even selfishly, like, hey, do we want to be
able to?
You know, maybe we want acertain type of gear, or you
know we want a certain thing,but what are we doing with that?
I think that's a question thatyou've got to ask as well is
like, all right, so we have thisand we've got this, but what
are we really doing?
And I think to what you'resaying, brady, it doesn't matter
(20:07):
it's personal and business.
What are you doing with thosegoals that you're personally
honoring God?
And then how do you honor Godthrough your business, so people
see that that, hey, this is ourforefront, this is why our
business operates, this is whywe're here.
Speaker 2 (20:17):
Yep, Yep.
So here's what we'd love foryou guys to do is just and we're
giving you action steps persection here, but just take a
moment to reflect and if you'vegot those goals written down, is
how are you aligning those 2025goals to your faith and are you
looking up?
And if you haven't done that,it may be something you want to
(20:42):
do now.
So then, what do we do with allthis?
How do we make this?
Because accountability is wherethings are going to get taking
place.
And so when I think aboutaccountability, it's daily
accountability.
And so you know again, we're abig John Maxwell fan, and John
Maxwell says that success isfound in your daily agenda.
(21:06):
And so what are the practicesthat you guys can put into place
of this daily accountability?
Is it rewriting some of the biggoals every single day so
you're putting it out there?
Is it having some type of dryerase board on your refrigerator
or somewhere in your house orat your office?
Or sticky notes?
You know in your car that whatis that daily reminder of?
(21:30):
Um, how are you going to staymotivated to achieving those
goals?
Because unless it's in yourface, unless you're constantly
seeing it all the time, thenit's probably going to be again
like that strategic plan thatjust sits on the shelf and
collects dust.
So it's something that you haveto be reminded of constantly.
(21:52):
What are you guys' thoughtsabout that?
Speaker 3 (21:53):
Yeah, I agree Constantly.
What are you guys thoughtsabout that?
Yeah, I agree, you have to stay, keep it in front of you all
the time, because you've got tomake sure that it's front and
center, Um, and and you've gotto be able to act on it.
You know you talked about beingable to write them down make a
task list, because there aresome goals that you can't
achieve with the.
You know the flip of a lightswitch.
You've got to be able to taketime and time over to make sure
(22:17):
that it is going to, is going towork out for you.
But if you don't measure itdaily, if you don't look at it
daily, I'm not saying you knowyou have your goals all written
down, one to 20, and you're likehow am I going to get?
Which one am I going to choosefirst?
You know you got to pick one,pick two.
But, to your point, if you keepthem in front of you, you act
on them and you're workingtowards achieving that.
(22:39):
Case in point, I have a tasklist I use every day We've
talked about that and my goal atthe end of every day is to
complete all my tasks, whetherit's a personal task, something
I got to do at home, or maybeit's a business task or a church
task.
Whatever, my goal is to getthose accomplished, but if I
don't, I roll them to the nextday until I get them
accomplished.
And so to your point.
(23:00):
Success is found in our dailyagenda.
If we're not constantly keepingit front and center of it,
we're going to forget about it,and you don't want to just let
it sit on the shelf, essentially, like you said, and collect
dust.
So I agree, Keep it in front ofyou, Keep yourself accountable
to that.
Speaker 1 (23:21):
Yeah, and I share with you all in part one.
I mean, one of the things I dois try to write down each night,
okay, what do I want to achievethe next day.
You know, what do I want to doin the morning before work, what
do I want to do before lunch,what do I want to do after lunch
and what do I want to do in theevening.
And that was something I hadgotten from one of my mentor
courses that I was in.
You know, splitting it up intodays.
(23:41):
That way, again, it doesn'tlook as large, it doesn't look
as big.
And then one of the things I'vetried to do over the past six or
seven months is have, like onthe front of my phone, have that
in the hotspot, especially onthe iPhones now where you can
have a widget.
I try to have a to-do thing,like if somebody says, hey, adam
(24:06):
, we need to get this done, Ican just hold that and
immediately opens up.
My to-do app, goes right to it,I can type it in, put in when
it needs to be due.
I have labels for everything,so I can do all those things and
get them done quick.
And that's really for me, likeyou're talking about
accountability is.
I see that on my phone everytime I need it.
I can get to it quickly andthen I also have on the front
page of my iPhone, in the topcorner I have my what needs to
(24:29):
be done for today.
So if things don't get done,that little red it starts to
turn red and I'm like I got toget this done.
You know it's going past.
If I've got to work onsomething for you guys or
personally, doesn't matter whatI labeled it.
If it's something for my wife,if it's something for work, if
it's something for my business,I have that set.
(24:50):
So it doesn't matter what it'slabeled.
It's on the front of my screenand it's in my face.
I hate the little red marks.
Speaker 3 (24:57):
Well, front and center though, but see, that's
the way you do it.
That's the way that's whatworks for you, same thing for me
, same thing for Brady, thingfor brady, you know, keeping it
front and center, maybe to your,maybe maybe someone has it.
They print it out and theylaminate it and they stick it on
their desk and it just staysthere.
Whatever works for you.
Keep yourself accountable.
So you're looking at it all thetime.
Speaker 1 (25:15):
Yeah, we were um, we were recording for for you guys.
Last week, brady, we wererecording a video about for
seven habits, like one of thetestimonials about it, and the
person we were recording a videoabout for seven habits like one
of the testimonials about it,and the person we were
interviewing was talking aboutgoal setting and things they did
and they talked about.
You know, they spent a lot oftime in their bathroom in the
morning and she shared.
You know, I put a calendar onon on my bathroom.
I was like it was in my kitchenand I'm like, well, I never,
(25:40):
really see it and she's like Igot a double vanity, I'm the
only one using it.
But then she shared that shewas like well, then I started
writing on there and I got toomuch and I started writing on
the mirror.
So she was like the right halfof my bathroom mirror has my
to-do list and she's like I seeit all morning while I'm getting
ready.
So, again, like you're talkingabout Benji, what works for you
(26:00):
and where do you see it?
She said hey, you know I'm theonly one at the house.
I spend a lot of time, and youknow, getting ready in the
mornings and it stays front andcenter while I'm getting ready.
So you know somebody like me.
I use my phone a lot.
You know digital marketing,social media.
I'm constantly having to sharethings, post things, create
things.
Speaker 2 (26:18):
So for me, having it on my phone, I see a lot, so
that's what, just just that justworks better for me.
And listen, if you are atechnology person, uh, there was
a feature that was added backin so many different platforms
that just changed my life yearsago, and a lot of these
technology platforms, uh, have asnooze feature.
And so, if you're, if you're aum like I'm like, tenacity is on
(26:42):
the top of my list, and so whenI see a list of things that
need to be done or a bunch ofemails that are out there, it's
just like, oh my gosh, I got toget these things knocked out,
snooze it to the next day,snooze the task to the next day,
and so I feel like I've gottenit accomplished.
Speaker 3 (27:00):
It's out, my brain's clear, and so if you are a
technology person, that's just atip for you and for those of
you that have used email all thetime, they have a snooze
feature for Gmail.
Even Apple.
You've got so powerful.
Speaker 1 (27:12):
It's gotten to where, if you send somebody an email
and you ask a question and youdon't get a response, I don't
know if y'all have noticed, itsends you an email, yeah it
sends you a.
It's just a follow-upnotification.
It's hey, you sent this toBrady yesterday and he didn't
respond.
Do you need to follow up again?
Speaker 3 (27:26):
Yeah, and then you click that ignore follow-up.
Speaker 1 (27:29):
Yep.
Speaker 2 (27:30):
Adam, I got one of those this week.
I sent you an email last week.
You didn't respond to me.
Speaker 1 (27:34):
You didn't send me one.
No, I'm just kidding.
I was about to say, hold on, Irespond immediately.
So the.
Speaker 2 (27:41):
The last challenge on here is just share your goals
with somebody this week.
That's that accountabilityperson.
Again, if you're married, talkto your spouse, if it's more of
like a leadership teamenvironment take your goals and
share it with the team.
But then the second part ofthat is schedule some type of
(28:05):
check-in.
I know Melissa and I typicallyat least once a quarter we will
go over our goals and look atthem and see what we've
accomplished and setting outanything new.
So just encourage you to dothat Well, guys this, I got
something for our listeners.
Speaker 3 (28:23):
If you're watching us on YouTube, put one of the
goals that you have in there.
Speaker 2 (28:27):
Oh yeah, Right in the chat.
That would be great.
Speaker 3 (28:29):
If you're listening on Apple Podcasts or Spotify or
whatever platform, on ourwebsite, higheruppodcastcom,
there's a button right there youcan click send us a text.
It'll send us a text and we'dlove to read some of those.
We won't mention your name.
We'd love to read some of thoseover the air, just to, yeah,
(28:50):
maybe help someone else.
So you've got options.
Speaker 2 (28:51):
We can help hold you accountable to that if you need.
Yeah, yeah, I love it.
So, just kind of as we closeout, I mean, we've talked about
guys.
We've talked about a lot in thelast two episodes.
You may have to.
You know, sometimes when Ilisten to a podcast I may speed
it up, you know, cause I want toget all the content in.
This may be one of those thatyou want to slow down and do it
like at a 0.75 or something likethat, especially if you're
writing those down, especiallyif you're writing stuff down and
(29:13):
remember, don't do this anddon't write it down in the car.
But, um, we've talked about alot why goals matter, uh, the
power of of actually writingdown the goals, uh, making them
actionable, keeping it alignedwith your faith and then staying
accountable.
And, just as a reminder, whatwe talked about at the very
beginning was Brian Tracy saysthat only 3% of people actually
(29:35):
write down their goals and thenonly 1% of those actually do
something about the goals thatthey write down.
So our challenge to you wasjust do you want to be a part of
the 3% and we kind of looked atit in your circle of people
that you come in contact withevery day, that's three out of
every hundred people that youcome in contact with.
So now, just as we kind of wrapup a little bit, we're not
(29:59):
necessarily talking about thisbeing perfection, Okay.
So don't don't try to beperfect in setting your goals If
it's the first time you sodon't don't try to be perfect in
setting your goals If it's thefirst time you've ever done it.
Don't try to get it right thevery first time you are going to
make mistakes.
There are things that are goingto be happening, that are going
to happen, Um, but the I guessthe goal of setting goals is
(30:20):
just not perfection, butprogress.
And so, if you start theprocess in 2025, make it better
in 26, in 27, 28.
Speaker 1 (30:29):
Well, remember, perfection means you've reached
the end.
I always tell our team thatit's all about what think about
the words that you're using yourverbs.
Perfection means you can't getany.
I mean, perfect is perfect,right, that's a 10 out of 10.
That's 100 out of 100.
You can't get better.
I mean, perfect is perfect right, that's a 10 out of 10.
That's 100 out of 100.
You can't get better, you know.
So strive for excellence,because excellence means you're
(30:50):
achieving progress.
Right, that's right.
Excellence means you're doingthings right.
You're doing things to getbetter with every step of the
way, and so that's one of thethings that we always tell our
teams as well is like go forexcellence.
What can you do?
That?
That's excellent, but what'sgreat about excellence is always
a work in progress.
Speaker 2 (31:08):
Yeah, yeah.
I think that's a great point,adam.
So think about this.
This is one of the.
We actually have this in ourcore values of our team, but it
says we will never be perfect.
Okay, but in the pursuit ofperfection, maybe we will catch
excellence.
So I think that's a really,really good point.
And so, again, this is a dailything, a daily habit.
(31:31):
We've talked about CraigGroeschel on the podcast before
great leadership guru, but thisis what he says.
He says that successful peopledo consistently what others do
occasionally and it's not a bigthing, not big things.
But if you just be consistent,if you will commit to the
process and you'll commit tolooking at it every day and
(31:54):
whatever that system is, then Ipromise you that you'll see, as
long as you're going to beconsistent in 2025, I promise
you'll see progress in thethings that you're trying to
achieve.
Speaker 1 (32:06):
Yeah, love it.
Speaker 2 (32:07):
That's good stuff.
That's good, that's a lot.
Speaker 1 (32:09):
Like you said, a lot to chew on, it's a lot, but I
think it's a great way to startout 2025.
So that way, like I said, youdon't have to start your goals
on day one.
You've got plenty of time.
You can kind of sit and gothrough these things and figure
out what do I want, like maybeFebruary 1st.
You're like, all right, I'velistened to this, I need to sit
down and do some thinking andthat gives you a starting point.
Speaker 3 (32:30):
Yeah, and to Adam's point, if you need help, reach
out to us.
We'd love to be honored toserve alongside you and whatever
we can do to help.
There's multiple ways you canconnect with us social media,
you got all the differentplatforms and all that Um.
But as we always say, on higherup, go out and choose to live a
higher up life.
See you next time.
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