Episode Transcript
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Speaker 1 (00:14):
Benji Brady and our
higher-up listeners, welcome in
to episode 22.
22.
Love it.
Speaker 2 (00:22):
Love it, love it,
love it, love it.
Man, we were just talkingbefore we came on the show today
that you know our listeners andstreams have gone.
They're going up and up and up,so we just can't thank you guys
.
I think we're in 84 differentcountries now, guys 84 countries
I don't even know how manycities across the world.
So just thank you to ourlisteners again for tuning in.
(00:43):
We've got some really goodcontent.
And also, I think some of youmay be wondering, like, where
are we getting this content from?
You're going to hear a reallygood topic today, but these are
things that our businessactually is going through.
So don't think that we're justcoming up with this stuff like
pie in the sky, trying to makethis up.
No, it's actually things thatwe are going through that we
(01:05):
wanted to be able to help small,medium, large size businesses.
You can apply these principlesanywhere, any, any time, to what
you may be going through inyour business, and these are
real life situations.
So don't think that, again, wejust came up with them.
We did not.
We actually are going throughthese ourselves and we want to
be we want to be a help and aresource to you.
Speaker 1 (01:23):
So today we're
talking 10X is easier than 2X,
not to be confused with.
10 times is easier than 2 times.
Speaker 3 (01:31):
Y'all had to
basically set me straight on
that it is an X, it is an X.
Speaker 2 (01:34):
That's okay, though
it's good because 10 times, if
you think about that, somepeople say add a zero.
Speaker 1 (01:44):
You want to add a
zero to everything you have
right.
Speaker 2 (01:46):
Well, it's easier to
10X.
10x is easier than 2X, Not 10times is easier than 2 times.
Speaker 1 (01:56):
So, brady, I know you
brought this up probably
several weeks ago when we wereplanning out some episodes, so I
know this is something thatyou've been wanting to discuss
and talk about.
So when they hear that 10X iseasier than 2X, kind of talk a
second about what is that?
What does that mean?
What is that phrase to someonethat may not fully understand it
(02:16):
?
Speaker 3 (02:17):
Yeah, absolutely,
when you think about that 10X is
easier than 2X, is it reallythat 10X is easier than 2X?
Is it really Like, how can I,whatever lens that you're using,
like what is it that I want totry to 10X?
And so this actually came froma book that I read last year.
It's called 10X is Easier Than2X, dan Sullivan and Dr Benjamin
(02:41):
Hardy.
We'll include the link in theshow notes so you guys can get
the book.
But Dan Sullivan has run anorganization called Strategic
Coach for many, many, many years, learned a little bit about
them last year, but he wrotethis book and it's just a way to
change the way that you think.
Right, how do we expand the waythat we think?
And it's actually going toprobably be a little bit
(03:03):
different than what you guys arethinking.
But as we go through today inthis episode, what I want you to
, I want you to ask yourself acouple of questions.
Like, when we talk about 10 Xis easier than two X, what does
that look like through your lens?
Okay, so is that mean 10 Xrevenue?
Does that mean 10 X profit?
(03:23):
Does that mean 10x amount oftime you know, or how to
maximize your time?
So whatever it looks likethrough your lens is kind of
what we want you to be thinkingabout.
Speaker 2 (03:34):
So here's the
question to start us out with.
Hey Brady, let me ask you onething first, because again, I
want to give a real lifesituation.
When you brought this up to ourteam in one of our weekly
meetings, I think we hadeveryone kind of look at us, go,
what are y'all talking about?
Speaker 3 (03:49):
10.
Speaker 2 (03:50):
X versus two, like
what in the world do you mean by
that?
Or cause you do your point.
The first thing that everyonethinks about is revenue.
That is the first thing theythink about.
And how can I add a zero?
So again, real life situation.
We did the exact same thing.
Speaker 1 (04:06):
Yeah, Cause when
y'all said it, my first thought
was okay, what does the phrasemean?
My thought was well, it'seasier to do things with more
right, like you have 10, two X,but if I had 10 X, I could do
more things.
So for me, in my position mineis revenue, not as much profit.
I'm still in my first two yearsof my business.
(04:28):
I'm not really looking to havea huge profit because right now,
a lot of the things I'm doing,I'm trying to build my gear,
things that I can use because Ineed to be able to do bigger
jobs.
So for me, mine's revenue.
That's where I feel like I'm at.
That's where I'm at with 10X.
Speaker 3 (04:45):
I think we're going
to help you out today, Adam.
Maybe blow your mind a littlebit.
Speaker 1 (04:49):
Yeah, I'm ready, I
need it.
Speaker 3 (04:51):
So here's the
question what if we're thinking
too small?
Okay, what if, instead ofworking harder for smaller gains
, that we you ever heard theterm like work smarter than
harder?
Oh yeah, that's that's kind ofthe concept that we're talking
(05:11):
about today.
But you know, again, whateverlens that you're thinking about,
10x is, think about.
Have you ever got into the 2xthinking, and why?
Right, so that's that's thefirst question of the day.
Like what if you had one ofthese big ideas, one of these
big visions, one of these thingsthat you just want to go out
and conquer the world?
Like what's holding you back?
And so maybe today will helpyou and listen, if you're, you
(05:31):
might be in business, you mightbe a leader of some sort or,
like I said, you may want tojust get some of your time back.
You know, what does that 10 X?
Uh, look for you.
So I don't think this is justnecessarily a business
conversation.
I mean, it does have a lot todo with business, but not
necessarily specifically um withbusiness.
So this is kind of the the.
(05:54):
The crux of it is incrementalthinking.
All right, so most people havetwo X thinking because it feels
really easy to do, it feelsreally achievable.
Most business leaders, when wego through, like our strategic
planning, which we've talkedabout, you know, we say okay,
(06:20):
well, we want to.
We did X amount of revenue lastyear and we want a 15% growth.
Okay, which Benji we've donefor?
years and years and years, yeahright and that's and that's kind
of way that we thought about it.
Well, we're not putting a timeframe on it, but if you think
about 10x, then okay, well,instead of let's just use a
million dollars, okay, milliondollars of revenue instead of,
(06:41):
um, you know, just doing, let'ssay a 10%, so we got $1.1
million.
Then what if we shoot for $10million over the next five years
or whatever the timeframe maybe?
When you start to think aboutthat in your brain, then it says
, okay, well, I've whoa.
Okay, how do I do that?
Like I've got to change the waythat I think in order to try to
(07:02):
accomplish something that big.
Okay, so, and really it's a,it's an upside down thought,
because the way that we do thisand what we're going to talk
about is you have to startthinking about making things
more simple.
Don't make them harder, butmake them more simple.
And the the the thing aboutthis incremental thinking is a
(07:25):
lot of times we, we felt likethat I don't know, I know I do,
I can resonate this with this asa leader is sometimes I got to
get in the weeds.
I got to get in there and knowwhat's going on, and it's you
know what, adam, and I'm theonly one that can fix it, you
know.
So what 10 X does is helps usget out of the weeds maybe not
(07:46):
completely and totally, but, um,it helps us get out of the
weeds so that we, as leaders,can think about the things that
are those big topics.
Speaker 2 (07:57):
So you even said,
like what, how do we take?
You've asked me, benji, is thatthe best use of your time,
Brady?
Is that the best use of yourtime?
If it's, if it is the best useof your time and that's the role
that you play, by all means doit.
If it's not and that's someoneelse to your point doesn't mean
you have to not get in the weeds.
You just don't let someone letit be someone else's weeds.
(08:18):
Let them take care of that.
That's the 10 X.
Thinking is is it going tobenefit me to help us get to the
10x again, whatever that meansfor us specifically?
Speaker 3 (08:29):
Yeah.
So I mean, why do you guysthink that most people we kind
of talked about it a little bit,but why do you think most
people gravitate toward the 2xthinking instead of the 10x
thinking?
Speaker 1 (08:41):
Go ahead.
I 100% think it's.
You know what's the easiest wayto get what I need right, like
what's the most achievable.
Like Benji said, what's thebest use of my time?
What can I do that may not takeup a lot of time, and I know I
think like that more often thanI should.
How do I get to my end resultfaster, which sometimes is good,
(09:01):
but I feel like sometimes alsocould mean if you're trying to
get to your end result faster,which sometimes is good, but I
feel like sometimes also couldmean if you're trying to get to
your end result faster, yourquality may diminish.
And so, for me, I think that the2X that's where I'm always at,
just because I'm pulled so manydifferent directions and a lot
of it's my fault.
I'm trying to do a lot ofthings full-time business or a
full-time job, trying to run abusiness on the side, trying to
(09:24):
be a dad, trying to be a husband, all these different things.
So sometimes I think smallerbecause I'm like all right, what
is easier for me in this moment?
What do I need right now toachieve what I want to do versus
okay?
What do I need to do to setmyself up for down the road,
which is really what I should bethinking less, now more.
(09:46):
And you've taught us that foryears, five years, 10 years down
the road.
Speaker 2 (09:51):
You know, that's
exactly what I was going to say,
adam.
A lot of people focus and we'rejust as guilty, me included.
Think about the now versus.
What does it look like if youcould still apply those same
little principles and lookforward to the next two, five,
ten years versus today?
That's the difference in 10xand 2x thinking.
Speaker 1 (10:12):
Well, it's also what
makes me feel comfortable right
now, right Like nobody likesuncomfort, nobody likes to feel
like they're not in control,they don't like that discomfort.
But I mean, I know it's clicheto say it, but you know, you
hear it all the time diamondsare made out of pressure and
that's where it is like I needto be dealing with uncomfort
right now, like you don't growin the comfortable, like when
(10:34):
you go the gym and you're doingthat last set, those, those last
reps that you hate, that areburning, that are hurting.
That's where you're growing at.
So I think maybe that's themindset.
And the reason I say maybethat's the mindset people have
is because that's the mindset Iknow I have is that I need to be
uncomfortable.
A few weeks ago I went andfilmed a commercial project for
(10:57):
a pretty large company here inBirmingham and I kept telling
Emily I was like I'm scared todeath to do this.
I have no idea what I'm doing,I don't even know why I signed
up for this.
Speaker 2 (11:07):
I'm supposed to go
and I was working, but you had
to make it seem like you did.
I know I was working with somemodels.
Speaker 1 (11:14):
Oh, I was trying to
be confident and that's the
thing, like when you're talkingto your clients.
You know, inside I'm like whatam I doing?
What am I doing?
Why am I?
But I've got to show thatconfidence.
But I was very uncomfortableeven in the moment, even while I
was filming.
But I knew I needed to do it.
If I needed to expand myportfolio, if I wanted to show
(11:40):
that I can do more than churchvideos or you know, like I've
done a lot of service videos foryou guys, I need to show that I
have a wide variety.
So it's just that I thinkthat's another reason too is
people they feel comfortablewith to two X.
They don't want to feeluncomfortable with the 10, even
though the 10s where they, Ifeel like they need to be if
they're going to do more.
Speaker 3 (11:57):
Yeah, absolutely.
You know there's a I don't know, for some reason I'll share
this with our team, but for somereason, like over the past
couple years, I've becomesomewhat of a history buff and
so I subscribe to the HistoryChannel on Apple TV, you know,
and there's.
I know that sounds kind ofnerdy, it really does, but
(12:21):
there's some really cool thingsthat we can learn.
I mean, obviously, you know,and history was not one of the
subjects, like in high school,that I just, you know, woke up
in the morning and go, hey,we're going to study history
today.
You know I hated it.
But I think, as you get olderand you're mature, that there's
some things that you're like man, I wish I would have maybe paid
a lot more attention to.
But there's this series on theHistory Channel called the Men
(12:46):
that Built America, okay, andthen there's a sequel to that
called the Titans that BuiltAmerica, and this is like the
turn of the century.
You hear about CorneliusVanderbilt and Rockefeller and
Carnegie and all these people.
Now, listen, I don'tnecessarily agree with the
people that they were and someof the things we hear about them
, but as far as 10X thinkingthese guys were, I mean, they
(13:09):
thought not 2X.
They probably didn't even think10X, they probably thought 100X
.
Speaker 1 (13:14):
Oh yeah.
Speaker 3 (13:14):
But a great example
was Henry Ford.
Okay, so what did Henry Ford do?
Were there cars that existedbefore Henry Ford?
Absolutely, but he had a visionthat every single person in
America could have a car thatwas affordable to drive, and so
what he did is he went out andsaid you know what?
I've got to make this to whereit's cheap enough, we can
(13:36):
manufacture it cheap enough.
And he designed a manufacturingprocess that people still use
today.
It's called the assembly lineprocess.
And so he had this vision, this10X vision, that said I need,
this is what I want to do.
I can't get caught in the weedsand now I need to create a
process that helps catapult usinto the future.
(13:56):
And I think we're seeing somereal live examples of that even
today.
But that's kind of the gist ofwhat 10x is, because here's the
basic thing with 2x, if you onlyaim for 2x, you're basically
carrying everything forward thatyou're doing.
Speaker 2 (14:14):
That's right yeah.
Speaker 3 (14:15):
Okay, so day to day,
week to week, month to month,
and really it's the good stuffwhich is okay.
Speaker 2 (14:21):
But it's also the bad
stuff Filling the calendar up
with things that may beunnecessary.
Speaker 3 (14:26):
Yep, okay.
So what 10X does is it forcesus to simplify and we're going
to talk about cutting theunnecessary so that we can focus
on what truly drives results.
So we're not looking forincremental, we're looking for
exponential.
So let's talk about kind of howthat works.
(14:46):
And this is where the power of10X thinking comes in.
And listen, we can only giveyou guys really a snippet of
what 10X is.
Highly, highly, highlyencourage you guys.
Go out and get the book, readthe book.
If you're guys, go out and getthe book.
Yeah, uh, read the book.
If you're like me, listen tothe book.
Speaker 2 (15:02):
But, um, did you
listen to it?
Did you listen to it?
One and a half X.
Speaker 3 (15:06):
Uh, I think 1.25.
I feel like 1.5 can be a little,a little tough to consume but
if I would have listened to itat 10 X, I would have got done
with it a whole lot quicker, butit probably wouldn't work.
So here's the core principle of10X.
10x is not about doing more.
Yeah, okay, 10x is not aboutdoing more.
(15:28):
What 10X is is doing the rightthings more often.
So think about that, the rightthing, more often.
We've talked about this, I know, in a couple of episodes before
, but you, as a leader, like,what is your job as a leader?
And it's really to lead yourpeople, right.
(15:48):
But sometimes we as leaders,are we leading people or are we
managing tasks?
Speaker 2 (15:52):
Oh yeah.
Speaker 3 (15:53):
Okay, now listen.
We've talked about the workinggenius before.
I'm a high T, so tenacity isone of the things I love to do.
I like getting things done, butthat's not my role as a leader.
I should be leading people, andhere's the question that we
asked our leadership team, benji, a couple weeks ago.
We said do the math?
Yep, okay.
(16:14):
So what is the math?
Does one times one equal one?
Or does one times one equal one?
Or does one times one equal ahundred?
Speaker 1 (16:25):
Now Adam's looking at
me going.
Now, what in the world are youtalking about?
Speaker 3 (16:30):
So, adam, here's the,
here's the question for you.
Okay, I'd love to get yourthoughts on this.
If you talk to one person, ifyou influence one person, how
does that multiply?
Is it just for that one person?
So the conversation that you'rehaving, a meeting that you're
having, does that influence justthat one person?
So that'd be a one times oneequal one.
(16:51):
Or if we want a 10X, then kindof like, what we're doing here
on the podcast is we're havingthis conversation that's going
to go out to a hundred people, athousand people, however many,
so we're having one conversationthat that that hopefully
influences a lot of people.
That's where you do the mathand that's where one times one
(17:12):
equals a hundred.
So I know that, I know it's, Iknow it's a Wednesday, adam, you
know it's the middle's themiddle of the week, hump day but
did you understand that math?
Speaker 1 (17:22):
I did.
Speaker 3 (17:23):
Okay, all right.
Speaker 1 (17:24):
Look from a digital
marketing standpoint.
I'm here for it.
To me, that makes 100% sense.
Because you're talking about,everybody thinks about it
differently.
You're just like all right, soif the three of us are having
this conversation here, so mythought is all right.
So we need to create qualitycontent that's going to go out,
so that way multiple people areconsuming it.
(17:45):
Well, we can't just throw apodcast out there and throw some
SEO words in it and just hopepeople find it.
Yeah, we've got to build awebsite, we've got to build, you
know, we've got to have socialmedia.
We've got to build.
You know we got to have socialmedia.
We got to have, you know, acouple, you know a couple reels
each week.
Just hopefully somebodytrickles on it, finds it, and
(18:07):
they're like oh hey, what's this?
Let me check out the podcast.
So for me, I'm starting tothink about it in that
perspective, like, all right, ifwe're going to do that and I'm
going to have and I do have oneconversation with someone, what
do I need to do in that momentto multiply the influence that's
coming, even if it's aone-on-one?
What am I doing to be able toincrease the amount of people
that are consumed or have anytype of influence over what
(18:30):
we're talking about?
Speaker 3 (18:31):
Yeah, yep, so that's
doing the math.
That's really the core of what10X is is again simplifying.
So let's build on thatsimplification.
You guys have probably heard ofthe Pareto Principle.
You see this in business, yousee this in leadership, you see
(18:52):
it in church, you see it ingiving tithing, whatever example
.
But the Pareto Principle is the20% of what you do that drives
the 80% of your results.
We hear about this all the time.
In church, probably 80% of thegiving is done by 20% of the
people.
Speaker 1 (19:10):
I was just about to
say that when you said that that
, for me, is the terminologyI've heard it in.
Is that exactly?
Speaker 3 (19:17):
Yep, so that's called
the Pareto principle.
So if we take that and apply itto ourself, is okay, am I
focusing on, like, what Benjisaid earlier?
Is that the highest and bestuse of my time?
Okay, so what is the 20% that Ineed to do?
That yields 80% of what Ineeded to do, and this, this
(19:40):
one's tough for me because I'mI'm a little bit of a control
freak, right.
I like to hold on to stuff, andwhat I, what I've got to learn
and what I am learning, is I'vegot to let go and let other
people do it, and a lot of times, guys, honestly, when I do that
, they actually do a better job.
Oh yeah, for sure, you know,and and I've, I've always
(20:02):
thought that, oh man, if I wantsomething done, right, I got to
do it myself you know.
Speaker 2 (20:08):
But as a leader,
brady has the leader too.
You know you're right, youthink you have to do it all the
time, but you pass it off tosomeone.
That doesn't mean you stilldon't give vision behind what
you want done.
You know you, as a leader,still have to cast the vision.
You still have to hold peopleaccountable.
But they take it and, honestly,they'll probably get back to
the same.
You know end point that youwould have gotten to, but you
(20:30):
can focus on something elsewhile they're making that thing
work like it's supposed to.
So totally makes sense whatyou're saying.
Speaker 1 (20:36):
Well, and as a leader
, not only have you removed
something from your plate,you've empowered someone else
that you're teaching, whichultimately is leadership.
That's our job, right?
It's not just.
What's the point of being aleader if we do everything
ourselves and don't lean on thepeople that we're supposed to be
leading?
That's right.
Doing this, you've now givensomeone the ability to do
(20:57):
something that you've taughtthem, which is now it's like all
right.
Well, this is one less thing Ihave to focus on, so I can focus
on the things to get to the 10X.
Speaker 3 (21:06):
Yeah, so it's.
It's all about thissimplification, how we can
simplify things.
You know from the.
So from the another examplefrom the history channel, john D
Rockefeller.
I mean he didn't just make oilbetter, he actually built the
entire supply chain.
So think about that.
I mean he built the entiresupply chain just by simplifying
(21:26):
and making one thing, focusingon one thing.
That was really really, reallygood.
And so the question from hereis what's your 20%?
That's the key question iswhat's your 20%?
What are the things that youcan simplify, of the things that
only you can do the highest andbest use of your time so you
(21:46):
can focus on the 80% results?
Number two what 10X does is itchanges our identity.
Oh yeah, okay.
Now, this all has to do withwhat we think about.
And if we're going to go 10X,we got to think a whole lot
different than if we're justgoing to go 10X.
If I want to go from a millionto 10 million, if I want to go
from 10 million to 100 million,and so on and so forth, then
(22:10):
when you sit down and reallythink about it, you've got to
change your thinking.
I mean, you can't just thinkthe way that you've always
thought, you know.
So I mean we've got to expandwhat we're doing, and a lot of
times we've talked about thistoo.
I mean that goes from growing,learning, reading books,
(22:31):
listening to podcasts, you know,uh, which this is a great one,
by the way Um, you know,shameless plug, but we gotta, we
have to change our identity.
We have to think about andthink about, and we have to.
Really, this is about what.
So what?
Number one was was creatingmargin so that we can fill that
up with something else, so thatwe can give ourselves the
(22:53):
identity that we need to to beable to go.
And then, number three whatthis does, is it?
10x really creates leverage?
Okay, so we talked about thisat the beginning, 10x is not
working harder, 10x is buildingsystems that work harder.
Yeah it, and we empower peopleand then we leverage those
(23:14):
strengths.
When you know, when people talkabout scalability and how, how
do we scale, how do we scale,then it's I mean, look, let's
look at Apple.
All right, now, this is notfrom the History Channel, but,
guys, you probably know enoughabout Apple.
Did Apple invent the MP3 player?
No, no, what'd they do?
Speaker 1 (23:34):
They built on it and
made it something that everybody
wanted to have.
Speaker 2 (23:39):
Yeah, who would have
ever thought that we've gotten
rid of CDs and DVD?
I remember you having those big, carrying those big CD cases
around.
I had, you know, 100, 200 CDsin them and now you got a device
right here in your hand thatpeople need and have made them
an extension of us.
Speaker 1 (24:08):
I mean, think about
it, they went from MP3.
To remember the shuffles thatwere like literally.
Speaker 3 (24:13):
Oh yeah.
Speaker 1 (24:15):
All the way up to now
.
We have iPad Maxes that areback to carrying these big
phones, but it's because we'redoing more.
I mean, people are carryingaround the iPad like they are
computers and their creativityis through the roof.
People are creating art,they're creating videos, they're
creating whatever it is they'rereading from them.
(24:35):
They're doing all.
So they've scaled theirproducts based on culture and
what culture is doing, andthat's why I feel like they've
been successful in that they'vechanged their identity.
I mean, who would have thoughtyou would have gone from the
iPhone was so tiny?
Now everybody's like well, Iwant the iPhone, I want the Max,
like I want the big phone.
Speaker 2 (24:55):
Yeah.
Speaker 1 (24:55):
And so we've gone
from the tiny.
Speaker 2 (24:57):
If you think about it
, there is actually a phone on
the iPad with FaceTime, so itdoes exist, Even you could have,
I mean who would hold it?
Speaker 3 (25:04):
Adam, that's not like
that iPad I saw you had the
other day.
That thing was tiny.
Look, I got it right here in mynotes.
I'm talking about tiny.
I get made fun of all the time.
Speaker 1 (25:11):
They're like why
don't you have an iPhone, why do
you need this?
Speaker 3 (25:14):
And I'm like Benji,
going back to what you said
about the CD player, do you guysremember, when Steve Jobs got
on stage, what he said about theiPod?
Do you remember what he?
Speaker 2 (25:25):
said, I remember
watching the clip.
I do.
Speaker 3 (25:30):
He held up the iPod
and said I'm showing you guys,
introducing a device to themarket that puts 1,000 songs in
your pocket.
That's it, yep 1,000 songs inyour pocket.
I think you would agree thatSteve Jobs was a 10 X thinker.
Oh yeah, I mean he had.
He had these visions and and heyou know.
So, anyway it, what it does isit creates leverage, um and
(25:53):
again, building it.
He built a system, he, he hadthe idea, he had people around
him that could um, that he thatcould take his vision and just
take it to a whole nother level.
So here's kind of the keytakeaway is 10X is easier and,
adam, we didn't say better,which a lot of times it is
better, but we said easierbecause it forces clarity in
(26:15):
what we're trying to do.
When we get real clear, when weget real focused in what we're
doing, then it gives us theability to have that clarity.
So you know, what it also doesis so how do we take all this
and apply it to?
We're going to talk about anorganization, because I think
(26:36):
we've got a lot of businessleaders on here, but there's
really three key steps, andwe'll go through this real quick
Identifying of what you can letgo of Okay, we've talked about
that, yep.
Going back to the.
Pareto principle 20%.
What is your 20%?
Okay, and then, number two,focus on your unique strengths.
So again, benji, what you saidbefore what is the highest and
(26:58):
best use of your time?
And ask the question.
Somebody comes to you and says,adam, hey, can you do X, y, z
right?
We've always heard the termthat says when you say yes to
something, that means you saywhat.
Speaker 1 (27:11):
To something else.
Speaker 3 (27:12):
No to something else,
right?
So asking ourself the questionas leaders, entrepreneurs,
whatever the case may be, isthat the highest and best use of
my time?
And then what this does is alsohelps us align with a bold
vision.
Thinking 10X is going to be abold vision.
I mean.
(27:32):
It's going to again require usto think about things that are
much more larger than we couldimagine, and this is not going
to take place by us workingharder.
Yeah.
You know, if I, you know, I usedto think, well, maybe if I
worked an extra hour in themorning, extra hour at night,
man, I can.
I can really ramp up myproductivity, and that's really
(27:54):
not the answer.
Speaker 1 (27:55):
No, the answer is
down.
At that point, you're burning acandle at both ends.
Speaker 3 (28:02):
So the the answer is
what am I working on the right
things?
Am I working on the things thatthat that only I can do?
So hopefully this was helpful.
Um, you know again, can'tstress enough get, get the, get
the book.
Um, and read it, listen to it.
It's a, it's a.
It's a long book.
I mean, I'll be honest with you, it's going to take some
commitment.
But, guys, any final thoughtsabout you know just what we
(28:25):
talked about today and we'llgive maybe some action steps for
the listeners.
Speaker 2 (28:30):
Adam go ahead first.
Speaker 1 (28:31):
No, I loved just the
three pillars you talked about,
especially the first one is forme, as you were saying it, like
for our watchers on YouTube.
They're probably like, well,he's not, I mean he's.
I'm like looking off cause I'mthinking like, as I'm doing it,
like I'm sitting here, you're.
You're talking about likeidentity, of like what to like,
identify what to let go, andespecially for me, in my
(28:54):
position, that's that's thehardest thing that I'm in right
now is we're training people anddoing things.
Not only do I have a passionand enjoy what I do the meaning
letting go means I don't get todo those things but also it
frees me up for some otherthings that we need to do around
the church that need to getdone.
And I have to get comfortable.
Maybe even some of thoseSundays or events where we're
(29:15):
capturing things or working onthings, not being the one that
does it and being okay with itand being okay with things.
Maybe the quality is differentor the shots are different or
whatever is being captureddoesn't look like what I
normally would do, but if Idon't put somebody in the
position to actually practice it, they're never going to get to
(29:37):
that point because they're nevergoing to have that.
The only reason I'm to thepoint that I got to is I mean
even just using the two of youas an example is everything we
did.
All the content we created forother ServPros, for our own
ServPro, for marketing content,was the fact that y'all just
said, hey, take it and go withit, do it, you do it.
(29:57):
If it didn't fit your vision,you told me about it.
But it wasn't like, hey, thislooks like crap.
It was like, hey, let's fixthis.
Can we do this better?
Can we do this instead?
So that was the biggesttakeaway for me is okay.
What can I identify right nowin my position?
What can I let go of?
(30:18):
That empower someone else.
That's eventually going to getme to where I need to having a
team that can do these things.
Having a team of talentedphotographers, videographers,
just creatives in general.
What are some areas right nowthat I can say, all right, I
need to not hold that so tightlyand let someone else so I can
(30:38):
get to that 10x, like you said?
Speaker 2 (30:42):
Yeah, for me it was.
I mean, when we went throughthis exercise with our team and
finally got to the end of it, Isaw their eyes open up to go.
I see exactly what what youguys are talking about.
You know Cause.
For me it was like, yeah, I getmy.
My first thought was to gorevenue.
I mean, how do we go to?
Speaker 1 (30:59):
next revenue.
Speaker 2 (30:59):
Again, everybody does
that, but I think that you know
it really helped us dial back.
Okay, we can get there, butit's going to take a few things
that we have to let go of eachindividually to let our team do.
And again, for you listeners,you're probably thinking the
same thing no matter what sizebusiness you are, there are
those things that you can let goof.
Trust someone else to do it.
(31:20):
You've you're paying them to doa job.
Let them do their job and stillhold them accountable and give
them the vision behind it.
So that's what I got out of it.
That's good.
Speaker 3 (31:29):
So, just just for our
listeners, um, just a couple of
things to uh questions, uh, tothink about over the next 90
days.
All right, think about what 10X looks like for you and we'd
love to, you know, connect withyou.
You know, if you want to shareus with us, what's your 10 X
idea is?
Uh, share with us on socialmedia?
(31:49):
Um, Adam can tell you all theplatforms we're on Cause.
Um, I'm not sure that I Iexactly know, but uh, we'd love
to hear it.
We'd love for you to engagewith us.
Um, and again, get the book.
Uh, go to the History Channel.
We don't get paid endorsementsfrom these guys.
Speaker 1 (32:07):
It's all free, not
yet 10X 10X.
Speaker 3 (32:12):
But, guys, before we
close out, okay, I'm going to
throw you a little curveballhere, all right, would you like
to hear a bad dad joke?
Speaker 2 (32:24):
Do it Okay.
Speaker 1 (32:25):
I hear these every
Sunday.
This is how Pastor Jeremystarts every message.
Speaker 3 (32:29):
All right.
So I got an email the other dayabout how to read maps
backwards.
It was spam, spam.
Speaker 2 (32:36):
I knew it.
I knew it.
I've never heard that.
That was great, it was spam.
Hey, look for you listeners outthere.
We just want to say thank youall for tuning in.
We appreciate you guys.
Hopefully, like you said,you'll take Brady's advice Go
get the book or audio book orwhatever 10X is easier than 2X
and just give us your feedback.
We're on all the socialplatforms.
(32:59):
If you're watching on YouTube,thank you so much for watching.
If you're listening, pleaseshare this.
Share this with someone thatmay.
Could you know it could helpimpact them in their personal
life or their business.
And, as we always say, go outand choose to live a higher up
life.
See you next time.