Jim Heininger: The Art of Rebranding

Branding shapes the perception of your business. 

By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience.

In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-executed rebranding process.

We explore various aspects of branding, from name creation for wider markets to trademarking, and address the real challenges and opportunities in creating a name that carries weight in the marketplace.

We also tug at the threads of transformational naming and market research for rebranding, providing our listeners with a comprehensive discourse on rebranding principles.

After tuning into this episode, you'll understand why rebranding is about more than just a new logo or change of name. It's a strategic and complex process that, when done correctly, can breathe new life into your company.

Specifically, this episode highlights the following themes:

✅ The process and challenges of creating a brand name

✅ The importance of protecting your brand name in the marketplace

✅ The strategies and research needed for successful rebranding

Link from this episode:

✅ Get to Jim Heininger: https://www.linkedin.com/in/jimheininger

✅ Learn more about Rebranding Experts: https://www.rebrandingexperts.com

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And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [e-mail].