The Hot Pursuit Marketing Podcast
Buckle up and rev your engines for Hot Pursuit, a LeadPost podcast. Join LeadPost CMO Roy Harmon on a high-octane ride through the world of marketing. Ride shotgun with top marketing experts and learn how to turn site traffic into customers. Cruise down the fast lane of personalization, content marketing, remarketing, and more. And join us for pit stops to refuel on the latest trends, strategies, and tips. Whether you're a veteran marketing road warrior or a rookie taking the wheel, Hot Pursuit is your marketing roadmap.
Episodes
In this episode, Roy Harmon interviews Stephanie Fiteni, CMO at 9H Digital, about developing content that converts. Stephanie shares her insights on understanding the target audience, aligning content with their needs and pains, and measuring the performance of different types of content.
This episode is a deep dive into value-based bidding with Ed Goss, Managing Director of Ten Thousand Foot View. Ed explains how lead generation companies are using this bidding strategy to drive better ads on Google Ads.
Tim Cakir, CEO of Task Drive, discusses the use of generative AI for personalization in marketing campaigns. He explains how generative AI can be used on both manual and automated levels to personalize messages and content. Tim also shares insights on using the OpenAI platform and connecting APIs with ChatGPT. He emphasizes the importance of accuracy and avoiding errors in AI-powered personalization. Tim introduces Task Drive, a co...
Summary
In this episode, Brad Smith, an automation specialist and founder of AutomationLinks, shares his framework for creating the perfect email.
He explains that the key to successful email marketing is personalization and building relationships with customers.
Brad outlines a six-step automated email sequence that includes:
- emails focused on getting a reply,
- asking for social media follows,
- providing valuable resour...
In this episode, we talk to data scientist Jay Porter to understand multi-touch attribution.
In this episode, we talk to Rachael Bassey, founder of ContentCollab, to learn how you can drive more website traffic with expert roundups.
In this episode, we talk to Don Polite, CMO at SKYGEN USA. Don has experience in multiple B2C and B2B industries. He shared insights that will help you improve your marketing in every vertical.
In this episode, Roy talks to Evan Day, Marketing Director at CAN Capital, about what it takes to run a good split test.
In this episode, Chase Buckner, Director of Product Marketing at HighLevel talks about how you can reduce client churn at your agency.
In this episode, Roy talks to Evan Weber of Experience Advertising about how marketers can use retargeting to increase revenue.
In this episode, Roy talks to John Gross, founder and CEO of Fat Earth Media. John explains the importance of integrating creative strategy and media buying. He also talks about the steps you need to take to get started.
This episode of the Hot Pursuit podcast has something for everyone. BRIGHT+CO CEO Jennifer Sutton joined us to talk about BRIGHT+CO's "un-agency" approach to running a marketing agency. She shares valuable insights for people who work at agencies and for the people that hire those agencies.
Whether you're cold emailing, cold calling, or reaching out to people on LinkedIn, this episode is for you. Jarie Bolander, the author of Story-Driven Outreach, shares his tips for increasing engagement through the power of story.
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning.
We talked to Sascha Hoffmann of Scuba Marketing and Back 2 Marketing School about lifecycle marketing. What is lifecycle marketing? How can it help your business? Find out all that and more in this episode.
Omar Hakooz of Hak Sales shares tips on how to generate more B2B sales with cold email and email retargeting.
Steve Dinelli worked with DTC brands like Casper, Hello Fresh, and MVMT through his agency Blackbird Garage. Blackbird was acquired in 2020, and now Steve serves as an advisor to DTC brands and a mentor with Techstars. In this episode, he shares tips on how DTC companies of all sizes can scale their brands with retargeting.
In the first episode of the Hot Pursuit podcast, LeadPost CMO Roy Harmon talks to Tylor Jones, Head of Growth at GETIDA, about the fundamentals of retargeting.
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