Inside the World of Luxury Spec Home Development with Pacific Luxury Partners - Roy Lhanie and Morry Sade
Today we have on the show two friends , Roy Lhanie and Morry Sade who together make Pacific Luxury Partners which is a premier real estate development firm specializing in high-end, design-driven spec homes across Southern California.
Bios
Roy Lhanie
Roy is licensed REALTOR® since 2008, Roy is the driving force behind a top-producing team at Equity Union Real Estate. With deep roots in the San Fernando Valley and over $600 million in closed transactions. Roy leads a team of five agents out of Encino and Sherman Oaks, specializing in both the San Fernando Valley and Westside.
He earned his Bachelor’s in Communication Studies with an emphasis in Advertising from California State University, Northridge. He is married with 2 children.
Morry Sade
Morry Sade is a seasoned General Contractor with over a decade of experience in buying, selling, and remodeling real estate.
In 2007, Morry joined a leading low-voltage construction company, working on multimillion-dollar homes. The following year, he became a licensed real estate agent, and by 2009, he was recruited by one of the largest real estate development firms in the region and became a Senior Project Manager overseeing the development and remodeling of more than 1,000 properties.
Main Interview Topics:
1. Origins of the Partnership
• How did the two of you meet and decide to collaborate?
2. Vision & Philosophy of Pacific Luxury Partners
• What inspired you to launch a company focused on luxury spec homes?
3. Anatomy of a Luxury Spec Build
• What are the must-have features you include in every project?
• How do you decide on floor plans, finishes, and smart home integrations?
4. From Land to Luxury: The Full Process
• How do you identify the right lots or teardown opportunities?
• What’s your workflow from acquisition to final listing?
5. Understanding the Luxury Buyer
• What are some things high-end buyers care about that the average builder might miss?
• Do you build speculatively with a target buyer in mind, or do you let the product speak for itself?
6. Challenges & Learning Moments
• What has been the most challenging project you've worked on so far?
• Any stories of projects that didn’t go as planned and what you learned from them?
8. Building for Wellness & Longevity
• Are you integrating wellness-focused or sustainable elements in your builds?
• What are some healthy habits you both have to help you stay focused, healthy and functional?
9. Advice for Aspiring Developers & Agents
• What advice would you give someone who wants to break into luxury spec building?
11. Closing
• Where can listeners find you or learn more about your current listings and upcoming builds?
*How to contact our guests*
WEBSITE - https://pacificluxurypartners.com/
Brad Umansky's LinkedIn Profile
Brad Umansky's Book - Value Added: Successful Strategies For Listing & Selling Investment Real Estate
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