September 17, 2025 ā¢ 22 mins
In this episode we sit down with Justin E. Samuels, the Visionary and Founder of RenderATL, to discuss the technology revolution in Atlanta. Justin shares his journey, the cultural and technical significance of his conference, and the challenges and opportunities of creating a diverse and inclusive tech community. Celebrating the blend of technology, culture, and community, we also discuss the future aspirations for RenderATL and how it aims to inspire the next generation of tech innovators. Tune in to discover how this unique conference is redefining the South's role in the tech industry.
Please support RenderATL -https://www.renderatl.com/
Thank you for listening and for adding new dimensions to your definitions. Keep growing, keep exploring, and keep defining life on your terms.
š Explore the new website www.howdoyoudivine.com
š² Follow us on social media
- IG: / howdoyoudivine
- Facebook:howdoyoudivine
- Youtube: / @howdoyoudivine
Meet Our Founder & Host šļø
Sanika is a storyteller, vibe architect, and crowd igniterāpassionate about self-discovery, culture, and the power of words. With a background in technology and marketing communications, sheās built a platform rooted in authenticity and resonance. Whether commanding the stage or leading deep conversations, Sanika doesnāt just hold spaceāshe transforms it. Her work inspires growth, challenges perspectives, and amplifies the voices that need to be heard most
As the host of How Do You Divine?, she invites listeners to redefine meaning, embrace transformation, and navigate lifeāone word at a time. Her mi...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:00):
Welcome to this episode of How Do You Divine a show
where we explore how the wordsthat craft our lives are defined
in every single season.
And when you think about thefuture of tech, culture, and
community and how it collides inone space.
(00:21):
You think of render a TL and atthe heart of that movement is a
visionary who saw Atlanta, notjust for the culture but for its
innovation.
Today I am honored.
To sit down with the man behindit all.
Justin e Samuels, founder ofRender a TL, to talk about his
(00:43):
journey, the movement, and whatit really takes to build
something that shifts narrativesand inspires generations.
Justin, thank you so much forbeing here.
Speaker 2 (00:53):
Thank you so much, uh, for having me, and I thank
you for great introduction.
Speaker (00:58):
Yes.
Because I think what you'vebuilt with render a TL deserves.
So much more platform.
Right?
You guys were just recognized.
Yes.
Inc.
5,000, and I just think therecognitions will only come more
and more over the years becausebeing in the space I was
fortunate enough to be at rendera TL this year.
(01:20):
And to me it really was a gamechanger for various different
reasons.
As someone who works in thetechnology space.
I came in, I was really enamoredby like the visuals.
It was beautiful.
It was pretty, you know, likeI'm a marketing girl at heart,
so all of the branding andeverything, it was, it was very
(01:40):
inviting.
Right.
Many conferences online do agreat jobs with reels and things
like that, but that aestheticsometimes doesn't trans
transcend into like real life.
You know, you get there and itlooks like, yeah, this was just
a building yesterday.
Speaker 2 (01:55):
Um,
Speaker (01:57):
yeah, but render has, render really felt like, oh,
this is render a TL.
Like they have everythingbranded to the pillars, to
everything.
So I really love that.
Right.
So I left Atlanta feeling like,wow, I need to learn more about
this.
So just jumping into your story,when render a TL started as a
vision, now grown into one ofthe largest tech culture
(02:21):
gatherings in the South.
What personal experiences orchallenges pushed you to launch
it?
When was the first moment yousaid this needs to be made?
Speaker 2 (02:33):
The catalyst for us was I wanted to create a
technology conference thatallowed people from all
cultures, all walks of life tocome a fellowship, but also
learn a lot while they are atour.
Event every year.
I'm an engineer by trade andmost of the conferences or
(02:55):
events that we get invited tousually are the exact same in
that nature.
You got an open room?
Yeah.
A boring food.
It's just
Speaker (03:06):
cold food.
Is that cold?
It, yeah.
Speaker 2 (03:08):
You know, it's just a very boring, and I said, well, I
don't.
See a technical conference outthere, not a tech conference,
but a, the actual technical partof the word, a technology.
I don't see a technicalconference out there that
(03:28):
infuses culture, authenticity,uh, local origins where you get
a, a taste or a, a sense of thatparticular a city that you're
in.
And gives great education, and Itruly believe that being able to
(03:50):
do that here in a TL is one ofthe, a few only places in the
whole world where that ispossible because we do that each
and every single day.
If you come here, everything Ijust talked about, everything I
just hit on, you can identicallysee it happening here each and
every day.
Speaker (04:11):
No, I, I agree a hundred percent.
And you touched it on this asbeing as an engineer.
Mm-hmm.
Speaker 3 (04:17):
Right.
Speaker (04:17):
That word render.
'cause you know, here at thepodcast we believe in the
definitions of words, transformthe word render has both a
traditional and transformativemeaning to you.
Why render when you thoughtabout this vision?
Speaker 2 (04:32):
Yeah.
So, um, render began as a, aReact JavaScript conference.
At the time when I began theconference, uh, react was the, a
new kid on the block, well, I'mnot gonna say a new per se, it
was more the kind of a seasonedkid.
(04:52):
It was around for about, uh,five years at the time.
So it was still a lot of hotnessaround it.
So usually every single regionhas their own.
React Conference.
Uh, for some reason everybodyskipped over the whole
Southeast, so I said, oh, I'mgonna have our own.
(05:13):
And most people will just putthe name, put the, A framework
in the name, like,
Speaker (05:18):
yeah,
Speaker 2 (05:19):
react, NYC or, or react, uh, la Oh yeah.
That's kind of lame.
So I just rattled my brain.
Yeah.
And I said, oh, render.
Is in part of the React, uh,framework.
Yes, let's go with adapt.
So that's how the name came tobe.
(05:40):
And over time, I love to see ouraudience, uh, find different
names or meanings for it.
Yeah.
Um, and we call our audiencethe, our radicals'cause of the,
uh, rings that go around thepeach.
Yes.
So I.
(06:00):
Truly love watching theradicals, uh, find new ways to
integrate what the meaning isinto their day-to-day or their
engineering life.
Speaker (06:13):
Yes, ILI loved it when I first thought about render, I
was like, oh, are they, are theyrendering code?
What's happening here?
Because you know, when, you knowfrom like a technical
standpoint, but again, thatlevel of intentionality when you
were even creating this visionis very clear, right?
Render a deal is also known toblend, like we talked about,
that deep technical content, butalso music and culture.
(06:38):
Why was that important to you tocreate a space that went a
little bit beyond thattraditional tech, and how do you
maintain that balance?
Speaker 2 (06:46):
You wanna think about what are the catalyst over time
that usually bring people into aunison and over.
Time.
I mean, from the dawn of a manuntil now, things that have
usually brought people to thesame table to talk about ideas
(07:07):
was a music and a food.
Speaker (07:12):
Yeah,
Speaker 2 (07:13):
and music and a food can be, I identified as one
particular word, which isculture.
So with that.
We wanted a way to bringeveryone into one building for
one particular week, for oneparticular conference.
(07:34):
Yeah, and the easiest way to dothat is to go back to that.
Sociology or a psychologicalmindset is you'll come to the
conference because you enjoygood, uh, food.
You will come to the conferencebecause you enjoy good music and
because of that, that has helpedmake us successful over the
(07:54):
years.
Speaker (07:55):
Yeah, for sure.
And I always say Atlanta hasalways been positioned as like
the cultural capital of thesouth, to be honest.
Right.
But now I feel like there areconferences like render a TL
that's really helping amplify itas a tech hub.
Mm-hmm.
Right.
Truly shifting that narrative,what are some barriers that you
still think are there in that,in the region to, to get Atlanta
(08:20):
to become the key place for techfounders?
Speaker 2 (08:24):
Um, I think the biggest thing is a, a sense of a
bias where not all in investorsor pro professionals and
technology are viewed the asoutheast as the next, um, hub
(08:44):
for the a next innovative brand,whether it's your next Uber or
your next Google, or your nextTwitter.
They only view one place, whichis a silicon, a valley as that
holy site.
Whereas we create what we nowcall the A silicon a South,
(09:06):
where our goal is to make thesoutheast the next bigger thing
out here.
Mm-hmm.
And rightfully so, we understandthat we're able to change.
What their per except is of whatthe southeast has to offer in
the world of tech.
(09:27):
It will then lead to dollarsigns later on and more in
investment.
Not uh, for our company per se,but for all the other
entrepreneurs.
Yes, located India Southeast.
Speaker (09:41):
Yep.
I agree.
I agree a hundred percent.
Um, every time I am in Atlanta,that's, I feel like I make it a
personal mission right.
To, to connect with otherfounders and tech builders in
that region because I agree.
I agree that Silicon Valley,while Great does not have the
next best thing, honestly, Ireally do believe it's in the
(10:04):
South.
And as someone who lives in NewYork, I, I think for it from a
certain standpoint, we have.
More fashion driven pop culture,um, that will come from New
York, but tech innovation Ithink will come from the South.
Speaker 2 (10:20):
A hundred percent.
Speaker (10:21):
A hundred percent,
Speaker 2 (10:21):
absolutely.
Absolutely.
And I feel like the, the Southhas their finger on the culture
more.
Yes.
So it allows them to.
Adapt quicker and be moreimpactful when it comes to
consumer sentiments and buying apower.
Speaker (10:42):
Yes, because long gone are the days of brand loyalty
based on metrics.
It's all about sentiment andthat nostalgic feeling and
really knowing what a brand isabout, even if you're serving
from a text standpoint.
Right.
I always say that SaaS justsolves problems via automation
and you know, in a tech space.
(11:02):
But problems are solved at abrand level.
Right.
And largely for the, not onlyfor their audience, but everyone
that audience touches.
So agree a hundred percent that.
The South will definitely be thenext big thing.
So as a founder, you'venavigated building teams,
raising capital, delivering onvisions that many might have not
(11:23):
understood at first, right?
Mm-hmm.
What's been some of thoseleadership lessons you've
learned along the way?
Give us some of those gems.
I
Speaker 2 (11:31):
think the number one thing is if you want to go a
far, build a team.
If you want to go a fast.
Go alone, which is extremelytrue.
And understand that in the earlydays it's gonna be a lot of
(11:52):
work, a a lot of discipline, alot of burning, both ends of the
candle.
But you are striving towards a,something great that really
requires more energy and effortbeyond.
(12:13):
By yourself.
So keep that in mind that if youwanna build a thing that you are
passionate about, a fast goalone, and you rightfully I
should go alone in your earlydays.
But after that, you need tobuild a strong, a team that
believes in your vision and canexecute upon your vision.
(12:38):
Um, the other thing, um.
It's okay to want to talk aboutyour accomplishments and to brag
about your wins.
I feel like a society has thisview that if you are talking
about your accomplishment, uh,you are a bragging, but in
(12:58):
actuality you aren't.
Um, you are just appraisingyourself for those late nights,
sleepless nights, whereas.
If the other person had theopportunity to, they also would
too.
So that being, I said, Icelebrate your wins and make
(13:21):
sure you celebrate the wins ofothers too.
Because at times that's all you,you could have.
Oh,
Speaker (13:28):
that was, listen, I feel like you was speak, you was
preaching to me on that one.
I love that.
Thank you so much.
Um, so where do you see render aTL in five years is it about
scale or is it about biggerstages?
Global reach.
Deep in the impact.
Like I feel like there is, so inmy mind as a strategist, I I see
(13:49):
render a TL going like this.
Like tentacles spreading sowide.
Right?
So I'd love to hear from you.
Where do you see it?
In five years?
Speaker 2 (13:58):
I think you hit the nail on the head.
We're gonna start to spread ourtentacle more.
We're gonna start to work withmore people, more organizations.
Immunity cannot exist in a asilo.
Mm.
Um, and if you try to make itexist like that, uh, the effects
(14:20):
of that are usually detrimentalto your organization and to
everybody else in, uh, weusually, I see this play out on
a world stage more with like.
Isolated kingdoms or countrieslike North Korea or Cuba.
(14:42):
Yes.
Where isolation does not bringout the best in innovation or so
you hit the knee on the head,which is.
Come immunity cannot exist in aa vacuum and we're about to
start branching out and engagingwith other ecosystems and expand
(15:06):
by having more e eventselsewhere and like new offerings
that, uh, people could thenengage with the brand.
A 360, a five rather than only afour, five days out the week.
I mean out the whole year.
Speaker (15:21):
Yeah.
Nice.
I'm excited.
I'm locked and I'm locked andloaded and listening.
I love it.
I love it.
So here at How do define I lovemusic.
I feel like music moves oursouls, right.
It helps us.
Absolutely does.
Listen, it helps us through therough times.
It boosts us up in the, youknow, hype you up well during
(15:42):
the great times.
Yep,
Speaker 2 (15:43):
sure do.
Speaker (15:44):
So what song do you think best captures the vibe of
render A TLI?
Speaker 3 (15:52):
I don't think it's a song, it's an album.
Speaker (15:56):
Ooh.
See that's how I know you reallyabout music.
'cause you said album.
A lot of these people nowadaysjust, you know, they're about
these singles.
I'm an album girl myself.
Speaker 2 (16:05):
I think if I had to choose an album that I'd been
jamming to, um, which wasprobably the best concert I've
gone to in the last five years,which is beauty.
Uh, Beyonce Renaissance tour.
It was great.
Um, I think that albumrepresents where the brands is
(16:29):
at right now.
Um, literally with the word orrenaissance, but also, uh,
figuratively where we want tobring joy and a soul and kind of
eviction to our people.
In the early days, I was kind ofmore my a Jay-Z a reasonable
(16:51):
doubt, a blueprint type of,lemme
Speaker (16:54):
find out we got the same playlist
Speaker 2 (16:57):
and, um.
I don't think you could alwaysbe that way.
I mean, it's a, a reason why hemade those albums.
He made Kingdom Cut and hejumped over, made 4, 4, 4.
And he evolved over time.
It's kinda like what he said.
Um, you want the Old Ho by myold album?
Yeah.
(17:18):
And it's like you cannot alwaysbe the same person you were over
the years and.
Where the conference and thebrand is at now, uh, is in a
more joyous place.
It's a yes.
A revolution as a or arenaissance.
(17:39):
Um, and I'm exci excited to haveeverybody join us.
Speaker (17:43):
I love that.
Soon as you said that, the songthat immediately came to my mind
is who they came to see me.
Who?
They like me.
Don't let me get up outta myseat.
I, as soon as you said theRenaissance, I was like, I feel
that my house.
That's funny.
That's
Speaker 2 (17:58):
funny.
That's funny.
Speaker (17:59):
For sure.
So I love that.
So 10, we talked about wherewe'd be in five years from now.
Right.
But in 10 years, right.
I always feel like when youcreate a brand, when you create
a movement, you're thinking oflegacy.
Speaker 3 (18:15):
Mm-hmm.
Speaker (18:16):
So I wanna leave you with this last question.
If someone.
Was to ask you about render a TL10, 20 years from now.
We just talked about theevolution, right?
If this is not, let's just, thisis not your blueprint.
This is probably your, I'mtrying to think what album this
would be for.
You.
(18:36):
What, what Jay-Z album wouldthis be for
Speaker 3 (18:38):
in the next,
Speaker 2 (18:39):
uh, 10 years?
Speaker (18:40):
Yes.
What, what was the, what do youthink would be the first thing
that comes to mind?
When day you render a TL,
Speaker 2 (18:47):
we're going off of Jay-Z albums.
10 years would be a Magna CartaHoly Grill.
Mm.
And in between, I, I will say inbetween now, in the next 10
years, you, you will get awatch, the a throne a a moment,
(19:08):
uh, from us working with otherbrands.
Um.
So I think for us, the next bigthing or the next legacy we want
to live is that we've built anecosystem that is inclusive and
(19:28):
welcoming of all, not just a, a
Speaker (19:31):
few.
Speaker 2 (19:32):
Yeah.
Um, kind of like the, uh, aJamaican coat of arms.
Um, uh.
Out of
Speaker (19:42):
many.
Speaker 2 (19:42):
Yep.
Out of many.
And it is, I always think aboutthat quote,'cause I'm like, if
so many people could come fromthat one island and spread
culture all over the entireworld, um, we could also do the
exact same thing with our small.
(20:04):
Company and spread culture oftechnology being inclusive of
everybody across the whole globetoo.
Speaker (20:13):
Yes, I agree so much.
And like they say outta many onepeople, you really closed this
out really well.
Saying that render a TL is aninclusive place, not for the
few, but for the many, for theengineer to the sales rep, to
all of go to market.
Right.
Um, and I'm really honored tohave you on the podcast, and
(20:36):
this is,
Speaker 2 (20:36):
thank you a ton for having me.
And it's like we say it's arender is a place of where
talent, uh, feels welcomed.
And we want everybody to feel,uh, welcomed.
Speaker (20:46):
Thank you so much and this is how do you Divine
Render.
Speaker 2 (20:53):
Thank you.
Welcome to this episode of How Do You Divine a show
where we explore how the wordsthat craft our lives are defined
in every single season.
And when you think about thefuture of tech, culture, and
community and how it collides inone space.
(00:21):
You think of render a TL and atthe heart of that movement is a
visionary who saw Atlanta, notjust for the culture but for its
innovation.
Today I am honored.
To sit down with the man behindit all.
Justin e Samuels, founder ofRender a TL, to talk about his
(00:43):
journey, the movement, and whatit really takes to build
something that shifts narrativesand inspires generations.
Justin, thank you so much forbeing here.
Speaker 2 (00:53):
Thank you so much, uh, for having me, and I thank
you for great introduction.
Speaker (00:58):
Yes.
Because I think what you'vebuilt with render a TL deserves.
So much more platform.
Right?
You guys were just recognized.
Yes.
Inc.
5,000, and I just think therecognitions will only come more
and more over the years becausebeing in the space I was
fortunate enough to be at rendera TL this year.
(01:20):
And to me it really was a gamechanger for various different
reasons.
As someone who works in thetechnology space.
I came in, I was really enamoredby like the visuals.
It was beautiful.
It was pretty, you know, likeI'm a marketing girl at heart,
so all of the branding andeverything, it was, it was very
(01:40):
inviting.
Right.
Many conferences online do agreat jobs with reels and things
like that, but that aestheticsometimes doesn't trans
transcend into like real life.
You know, you get there and itlooks like, yeah, this was just
a building yesterday.
Speaker 2 (01:55):
Um,
Speaker (01:57):
yeah, but render has, render really felt like, oh,
this is render a TL.
Like they have everythingbranded to the pillars, to
everything.
So I really love that.
Right.
So I left Atlanta feeling like,wow, I need to learn more about
this.
So just jumping into your story,when render a TL started as a
vision, now grown into one ofthe largest tech culture
(02:21):
gatherings in the South.
What personal experiences orchallenges pushed you to launch
it?
When was the first moment yousaid this needs to be made?
Speaker 2 (02:33):
The catalyst for us was I wanted to create a
technology conference thatallowed people from all
cultures, all walks of life tocome a fellowship, but also
learn a lot while they are atour.
Event every year.
I'm an engineer by trade andmost of the conferences or
(02:55):
events that we get invited tousually are the exact same in
that nature.
You got an open room?
Yeah.
A boring food.
It's just
Speaker (03:06):
cold food.
Is that cold?
It, yeah.
Speaker 2 (03:08):
You know, it's just a very boring, and I said, well, I
don't.
See a technical conference outthere, not a tech conference,
but a, the actual technical partof the word, a technology.
I don't see a technicalconference out there that
(03:28):
infuses culture, authenticity,uh, local origins where you get
a, a taste or a, a sense of thatparticular a city that you're
in.
And gives great education, and Itruly believe that being able to
(03:50):
do that here in a TL is one ofthe, a few only places in the
whole world where that ispossible because we do that each
and every single day.
If you come here, everything Ijust talked about, everything I
just hit on, you can identicallysee it happening here each and
every day.
Speaker (04:11):
No, I, I agree a hundred percent.
And you touched it on this asbeing as an engineer.
Mm-hmm.
Speaker 3 (04:17):
Right.
Speaker (04:17):
That word render.
'cause you know, here at thepodcast we believe in the
definitions of words, transformthe word render has both a
traditional and transformativemeaning to you.
Why render when you thoughtabout this vision?
Speaker 2 (04:32):
Yeah.
So, um, render began as a, aReact JavaScript conference.
At the time when I began theconference, uh, react was the, a
new kid on the block, well, I'mnot gonna say a new per se, it
was more the kind of a seasonedkid.
(04:52):
It was around for about, uh,five years at the time.
So it was still a lot of hotnessaround it.
So usually every single regionhas their own.
React Conference.
Uh, for some reason everybodyskipped over the whole
Southeast, so I said, oh, I'mgonna have our own.
(05:13):
And most people will just putthe name, put the, A framework
in the name, like,
Speaker (05:18):
yeah,
Speaker 2 (05:19):
react, NYC or, or react, uh, la Oh yeah.
That's kind of lame.
So I just rattled my brain.
Yeah.
And I said, oh, render.
Is in part of the React, uh,framework.
Yes, let's go with adapt.
So that's how the name came tobe.
(05:40):
And over time, I love to see ouraudience, uh, find different
names or meanings for it.
Yeah.
Um, and we call our audiencethe, our radicals'cause of the,
uh, rings that go around thepeach.
Yes.
So I.
(06:00):
Truly love watching theradicals, uh, find new ways to
integrate what the meaning isinto their day-to-day or their
engineering life.
Speaker (06:13):
Yes, ILI loved it when I first thought about render, I
was like, oh, are they, are theyrendering code?
What's happening here?
Because you know, when, you knowfrom like a technical
standpoint, but again, thatlevel of intentionality when you
were even creating this visionis very clear, right?
Render a deal is also known toblend, like we talked about,
that deep technical content, butalso music and culture.
(06:38):
Why was that important to you tocreate a space that went a
little bit beyond thattraditional tech, and how do you
maintain that balance?
Speaker 2 (06:46):
You wanna think about what are the catalyst over time
that usually bring people into aunison and over.
Time.
I mean, from the dawn of a manuntil now, things that have
usually brought people to thesame table to talk about ideas
(07:07):
was a music and a food.
Speaker (07:12):
Yeah,
Speaker 2 (07:13):
and music and a food can be, I identified as one
particular word, which isculture.
So with that.
We wanted a way to bringeveryone into one building for
one particular week, for oneparticular conference.
(07:34):
Yeah, and the easiest way to dothat is to go back to that.
Sociology or a psychologicalmindset is you'll come to the
conference because you enjoygood, uh, food.
You will come to the conferencebecause you enjoy good music and
because of that, that has helpedmake us successful over the
(07:54):
years.
Speaker (07:55):
Yeah, for sure.
And I always say Atlanta hasalways been positioned as like
the cultural capital of thesouth, to be honest.
Right.
But now I feel like there areconferences like render a TL
that's really helping amplify itas a tech hub.
Mm-hmm.
Right.
Truly shifting that narrative,what are some barriers that you
still think are there in that,in the region to, to get Atlanta
(08:20):
to become the key place for techfounders?
Speaker 2 (08:24):
Um, I think the biggest thing is a, a sense of a
bias where not all in investorsor pro professionals and
technology are viewed the asoutheast as the next, um, hub
(08:44):
for the a next innovative brand,whether it's your next Uber or
your next Google, or your nextTwitter.
They only view one place, whichis a silicon, a valley as that
holy site.
Whereas we create what we nowcall the A silicon a South,
(09:06):
where our goal is to make thesoutheast the next bigger thing
out here.
Mm-hmm.
And rightfully so, we understandthat we're able to change.
What their per except is of whatthe southeast has to offer in
the world of tech.
(09:27):
It will then lead to dollarsigns later on and more in
investment.
Not uh, for our company per se,but for all the other
entrepreneurs.
Yes, located India Southeast.
Speaker (09:41):
Yep.
I agree.
I agree a hundred percent.
Um, every time I am in Atlanta,that's, I feel like I make it a
personal mission right.
To, to connect with otherfounders and tech builders in
that region because I agree.
I agree that Silicon Valley,while Great does not have the
next best thing, honestly, Ireally do believe it's in the
(10:04):
South.
And as someone who lives in NewYork, I, I think for it from a
certain standpoint, we have.
More fashion driven pop culture,um, that will come from New
York, but tech innovation Ithink will come from the South.
Speaker 2 (10:20):
A hundred percent.
Speaker (10:21):
A hundred percent,
Speaker 2 (10:21):
absolutely.
Absolutely.
And I feel like the, the Southhas their finger on the culture
more.
Yes.
So it allows them to.
Adapt quicker and be moreimpactful when it comes to
consumer sentiments and buying apower.
Speaker (10:42):
Yes, because long gone are the days of brand loyalty
based on metrics.
It's all about sentiment andthat nostalgic feeling and
really knowing what a brand isabout, even if you're serving
from a text standpoint.
Right.
I always say that SaaS justsolves problems via automation
and you know, in a tech space.
(11:02):
But problems are solved at abrand level.
Right.
And largely for the, not onlyfor their audience, but everyone
that audience touches.
So agree a hundred percent that.
The South will definitely be thenext big thing.
So as a founder, you'venavigated building teams,
raising capital, delivering onvisions that many might have not
(11:23):
understood at first, right?
Mm-hmm.
What's been some of thoseleadership lessons you've
learned along the way?
Give us some of those gems.
I
Speaker 2 (11:31):
think the number one thing is if you want to go a
far, build a team.
If you want to go a fast.
Go alone, which is extremelytrue.
And understand that in the earlydays it's gonna be a lot of
(11:52):
work, a a lot of discipline, alot of burning, both ends of the
candle.
But you are striving towards a,something great that really
requires more energy and effortbeyond.
(12:13):
By yourself.
So keep that in mind that if youwanna build a thing that you are
passionate about, a fast goalone, and you rightfully I
should go alone in your earlydays.
But after that, you need tobuild a strong, a team that
believes in your vision and canexecute upon your vision.
(12:38):
Um, the other thing, um.
It's okay to want to talk aboutyour accomplishments and to brag
about your wins.
I feel like a society has thisview that if you are talking
about your accomplishment, uh,you are a bragging, but in
(12:58):
actuality you aren't.
Um, you are just appraisingyourself for those late nights,
sleepless nights, whereas.
If the other person had theopportunity to, they also would
too.
So that being, I said, Icelebrate your wins and make
(13:21):
sure you celebrate the wins ofothers too.
Because at times that's all you,you could have.
Oh,
Speaker (13:28):
that was, listen, I feel like you was speak, you was
preaching to me on that one.
I love that.
Thank you so much.
Um, so where do you see render aTL in five years is it about
scale or is it about biggerstages?
Global reach.
Deep in the impact.
Like I feel like there is, so inmy mind as a strategist, I I see
(13:49):
render a TL going like this.
Like tentacles spreading sowide.
Right?
So I'd love to hear from you.
Where do you see it?
In five years?
Speaker 2 (13:58):
I think you hit the nail on the head.
We're gonna start to spread ourtentacle more.
We're gonna start to work withmore people, more organizations.
Immunity cannot exist in a asilo.
Mm.
Um, and if you try to make itexist like that, uh, the effects
(14:20):
of that are usually detrimentalto your organization and to
everybody else in, uh, weusually, I see this play out on
a world stage more with like.
Isolated kingdoms or countrieslike North Korea or Cuba.
(14:42):
Yes.
Where isolation does not bringout the best in innovation or so
you hit the knee on the head,which is.
Come immunity cannot exist in aa vacuum and we're about to
start branching out and engagingwith other ecosystems and expand
(15:06):
by having more e eventselsewhere and like new offerings
that, uh, people could thenengage with the brand.
A 360, a five rather than only afour, five days out the week.
I mean out the whole year.
Speaker (15:21):
Yeah.
Nice.
I'm excited.
I'm locked and I'm locked andloaded and listening.
I love it.
I love it.
So here at How do define I lovemusic.
I feel like music moves oursouls, right.
It helps us.
Absolutely does.
Listen, it helps us through therough times.
It boosts us up in the, youknow, hype you up well during
(15:42):
the great times.
Yep,
Speaker 2 (15:43):
sure do.
Speaker (15:44):
So what song do you think best captures the vibe of
render A TLI?
Speaker 3 (15:52):
I don't think it's a song, it's an album.
Speaker (15:56):
Ooh.
See that's how I know you reallyabout music.
'cause you said album.
A lot of these people nowadaysjust, you know, they're about
these singles.
I'm an album girl myself.
Speaker 2 (16:05):
I think if I had to choose an album that I'd been
jamming to, um, which wasprobably the best concert I've
gone to in the last five years,which is beauty.
Uh, Beyonce Renaissance tour.
It was great.
Um, I think that albumrepresents where the brands is
(16:29):
at right now.
Um, literally with the word orrenaissance, but also, uh,
figuratively where we want tobring joy and a soul and kind of
eviction to our people.
In the early days, I was kind ofmore my a Jay-Z a reasonable
(16:51):
doubt, a blueprint type of,lemme
Speaker (16:54):
find out we got the same playlist
Speaker 2 (16:57):
and, um.
I don't think you could alwaysbe that way.
I mean, it's a, a reason why hemade those albums.
He made Kingdom Cut and hejumped over, made 4, 4, 4.
And he evolved over time.
It's kinda like what he said.
Um, you want the Old Ho by myold album?
Yeah.
(17:18):
And it's like you cannot alwaysbe the same person you were over
the years and.
Where the conference and thebrand is at now, uh, is in a
more joyous place.
It's a yes.
A revolution as a or arenaissance.
(17:39):
Um, and I'm exci excited to haveeverybody join us.
Speaker (17:43):
I love that.
Soon as you said that, the songthat immediately came to my mind
is who they came to see me.
Who?
They like me.
Don't let me get up outta myseat.
I, as soon as you said theRenaissance, I was like, I feel
that my house.
That's funny.
That's
Speaker 2 (17:58):
funny.
That's funny.
Speaker (17:59):
For sure.
So I love that.
So 10, we talked about wherewe'd be in five years from now.
Right.
But in 10 years, right.
I always feel like when youcreate a brand, when you create
a movement, you're thinking oflegacy.
Speaker 3 (18:15):
Mm-hmm.
Speaker (18:16):
So I wanna leave you with this last question.
If someone.
Was to ask you about render a TL10, 20 years from now.
We just talked about theevolution, right?
If this is not, let's just, thisis not your blueprint.
This is probably your, I'mtrying to think what album this
would be for.
You.
(18:36):
What, what Jay-Z album wouldthis be for
Speaker 3 (18:38):
in the next,
Speaker 2 (18:39):
uh, 10 years?
Speaker (18:40):
Yes.
What, what was the, what do youthink would be the first thing
that comes to mind?
When day you render a TL,
Speaker 2 (18:47):
we're going off of Jay-Z albums.
10 years would be a Magna CartaHoly Grill.
Mm.
And in between, I, I will say inbetween now, in the next 10
years, you, you will get awatch, the a throne a a moment,
(19:08):
uh, from us working with otherbrands.
Um.
So I think for us, the next bigthing or the next legacy we want
to live is that we've built anecosystem that is inclusive and
(19:28):
welcoming of all, not just a, a
Speaker (19:31):
few.
Speaker 2 (19:32):
Yeah.
Um, kind of like the, uh, aJamaican coat of arms.
Um, uh.
Out of
Speaker (19:42):
many.
Speaker 2 (19:42):
Yep.
Out of many.
And it is, I always think aboutthat quote,'cause I'm like, if
so many people could come fromthat one island and spread
culture all over the entireworld, um, we could also do the
exact same thing with our small.
(20:04):
Company and spread culture oftechnology being inclusive of
everybody across the whole globetoo.
Speaker (20:13):
Yes, I agree so much.
And like they say outta many onepeople, you really closed this
out really well.
Saying that render a TL is aninclusive place, not for the
few, but for the many, for theengineer to the sales rep, to
all of go to market.
Right.
Um, and I'm really honored tohave you on the podcast, and
(20:36):
this is,
Speaker 2 (20:36):
thank you a ton for having me.
And it's like we say it's arender is a place of where
talent, uh, feels welcomed.
And we want everybody to feel,uh, welcomed.
Speaker (20:46):
Thank you so much and this is how do you Divine
Render.
Speaker 2 (20:53):
Thank you.
Popular Podcasts
On Purpose with Jay Shetty
Iām Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and Iām so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood youāre able to deal with relationship struggles, work challenges and lifeās ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them weāve never seen before. New episodes every Monday and Friday. Your support means the world to me and I donāt take it for granted ā click the follow button and leave a review to help us spread the love with On Purpose. I canāt wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.