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May 12, 2025 8 mins

Everyone and their dog is using ChatGPT to write their content right now.

Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”

But let’s be honest – is it actually saving you time?

Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails.

But before you download another ChatGPT prompt guide, I want you to think about WHY ChatGPT is spitting out fluff that doesn’t sound like you and definitely doesn’t sell your offer.

Because here’s the truth – AI can’t fix what YOU don’t understand about your ideal client.

And I’m not talking about a basic witch ideal client avatar focused on demographics like “women aged 25–40 who like oat lattes and yoga.”

I’m talking about real HUMAN insight – the beliefs they hold, the desires they’re chasing, the objections running through their mind the second they land on your sales page or consume your content.

Because if you don’t know that – no prompt in the world can save you.

So in this episode of the How I Do Content Podcast, I’m breaking down why your AI-generated content might be falling flat, what needs to come before the prompt, and how to use AI in a way that amplifies your message instead of diluting it.

So let’s do this!


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