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August 4, 2025 39 mins

I know you probably didn’t start your business because you’re obsessed with systems and processes.

But this comes with the territory of running a business.

And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it.

So it’s time to put on your big girl pants and get this shit sorted right now.

The good news is that there are magical unicorns who LOVE all things systems, processes, automations and client journeys – including today’s guest on the How I Do Content Podcast Mariana Gaona Lopez. 

Mariana is the systems-obsessed digital ops gal behind Pink Ocean Virtual Solutions – and she’s the one service providers call when their backend’s a mess and they’re ready to stop drowning in admin and actually enjoy the work they’re good at.

Think: Moxie CRM setups, workflow automations, inbox cleanups and SOPs – all customised to support your brain, your energy, and the way you do business.

In this episode, we chat about the biggest mistakes business owners make when it comes to systems, how your messaging has to match your client experience, and the one automation every service provider needs yesterday.

So if you’ve been winging it and hoping for the best – this episode is your system's wake-up call.

Let’s dive in

Connect with Mariana Gaona Lopez. 


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