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August 25, 2025 14 mins

It should come as no surprise to you that messaging is my favourite business spell.

It’s something I use on repeat in my business…

It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business.

I know it can be a game-changer for any business – no matter what industry or stage of business…

But it can get outshined by the shiny, sexier aspects of business like

  • The latest Instagram feature everyone rushes to try
  • A shiny new AI tool that promises to write your content, captions, and sales pages in seconds
  • The $27 tripwire that’s apparently going to turn into a million-dollar business

But what the marketing gurus don’t tell you is this: the $27 tripwire, the latest AI tool, the trendiest feature – all useless without strong messaging behind them.

Which is why I’m on a mission to give messaging a rebrand and highlight just how powerful this business spell is.

I know the best way to do this is by giving you examples of how it applies to your business – because once you hear messaging in action, you’ll realise how big of a factor it is in the success of your business. 

So in today’s episode of the How I Do Content Podcast, I’m going to share some of the different ways I use messaging every single day.

From my sales pages to my Instagram captions to the way I write emails – it’s messaging that makes all of it work.


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