220. What 20+ Content Audits Revealed: The Biggest Mistakes Costing Sales (Part 2)

Welcome back to Part Two of this special mini-series on the How I Do Content Podcast.

Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits.

And in doing these audits, I noticed two big mistakes that kept popping up.

In Part One, I shared the first big mistake – no urgency. So if you missed that one, definitely go back and listen, because creating urgency in your content is one of the most important shifts you can make in Q4.

LISTEN TO PART 1 HERE

In today’s episode I’m sharing the second mistake I uncovered – a lack of differentiation.

Because even if your content creates urgency, if you sound like every other muggle, you’ll still get overlooked

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The Content Playbook That ACTUALLY Works Right Now.

I’ll share the exact strategies I use (and teach my clients) to cut through the noise, create demand, and actually sell in Q4.

It’s completely free and happening on Thursday 9th October. You can grab your spot at https://thesocialbolt.com.au/workshop/ 

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

content differentiation, how to stand out online, content marketing mistakes, content audit insights, why your content isn’t converting, how to make content sell, online business marketing strategy, brand personality in content, showing personality online, content that stands out, unique content ideas, how to build trust with your audience, content creation tips for coaches, content marketing for service providers, how to make your offer the obvious choice, content positioning strategy, content marketing 2025 trends, marketing differentiation strategy, personal branding in content, content that converts, how to write engaging social media posts, what to post to attract clients, content mistakes to avoid, content marketing for coaches, digital marketing content tips, creating unique content, how to stand out from competitors, content creation strategy, content marketing examples, content marketing audit checklist

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