In this episode, of How I'm Building This, Prateek interviews Sneha Saigal, the founder of Geeks and Experts, a PR marketplace. Sneha shares her journey into entrepreneurship and the challenges of being a bootstrapped founder. She discusses the advantages of being bootstrapped, such as the ability to make quick decisions and set your own pace. Sneha also talks about the importance of pivoting and niching down to find success. She provides tips for startup founders on how to approach PR and build relationships with journalists. Finally, Sneha shares her insights on managing mental health as a founder and discusses the future plans for Geeks and Experts.
Takeaways:
- Being a bootstrapped founder allows for quick decision-making and setting your own pace.
- Pivoting and niching down can lead to success in the startup world.
- Building relationships with journalists and being proactive in PR can help startup founders get their name out.
- Managing mental health as a founder is crucial, and it's important to set boundaries and prioritize self-care.
- Geeks and Experts is focused on building case studies and expanding their in-house capabilities while also investing in a product that will streamline their marketplace.
Sound Bites:
- "Every day is an exciting day. There's no day that looks the same."
- "You want to grow but you don't want to burn out while you're growing."
- "Start building out your story and connections with journalists from the day you start."
In this episode, we cover:
00:00 Introduction and Background
03:02 The Importance of Pivoting
06:50 Challenges and Advantages of Bootstrapping
13:12 Approaching PR in the Early Stages of a Startup
19:42 Managing Mental Health as a Founder
23:01 Mistakes and Lessons Learned
26:37 Balancing Work and Personal Life
29:00 Future Roadmap: Building Case Studies and Developing a Matching Product
Where to find Sneha:
LinkedIn: https://www.linkedin.com/in/snehasaigal
Geeks and Experts: https://www.geeksandexperts.com
Where to find Prateek:
LinkedIn: https://www.linkedin.com/in/prateekmathur
Activated Scale: https://www.activatedscale.com
For inquiries about sponsoring the podcast, email prateek@activatedscale.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Medal of Honor: Stories of Courage
Rewarded for bravery that goes above and beyond the call of duty, the Medal of Honor is the United States’ top military decoration. The stories we tell are about the heroes who have distinguished themselves by acts of heroism and courage that have saved lives. From Judith Resnik, the second woman in space, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice, these are stories about those who have done the improbable and unexpected, who have sacrificed something in the name of something much bigger than themselves. Every Wednesday on Medal of Honor, uncover what their experiences tell us about the nature of sacrifice, why people put their lives in danger for others, and what happens after you’ve become a hero. Special thanks to series creator Dan McGinn, to the Congressional Medal of Honor Society and Adam Plumpton. Medal of Honor begins on May 28. Subscribe to Pushkin+ to hear ad-free episodes one week early. Find Pushkin+ on the Medal of Honor show page in Apple or at Pushkin.fm. Subscribe on Apple: apple.co/pushkin Subscribe on Pushkin: pushkin.fm/plus
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com