In this episode, of How I'm Building This, Prateek interviews Sneha Saigal, the founder of Geeks and Experts, a PR marketplace. Sneha shares her journey into entrepreneurship and the challenges of being a bootstrapped founder. She discusses the advantages of being bootstrapped, such as the ability to make quick decisions and set your own pace. Sneha also talks about the importance of pivoting and niching down to find success. She provides tips for startup founders on how to approach PR and build relationships with journalists. Finally, Sneha shares her insights on managing mental health as a founder and discusses the future plans for Geeks and Experts.
Takeaways:
- Being a bootstrapped founder allows for quick decision-making and setting your own pace.
- Pivoting and niching down can lead to success in the startup world.
- Building relationships with journalists and being proactive in PR can help startup founders get their name out.
- Managing mental health as a founder is crucial, and it's important to set boundaries and prioritize self-care.
- Geeks and Experts is focused on building case studies and expanding their in-house capabilities while also investing in a product that will streamline their marketplace.
Sound Bites:
- "Every day is an exciting day. There's no day that looks the same."
- "You want to grow but you don't want to burn out while you're growing."
- "Start building out your story and connections with journalists from the day you start."
In this episode, we cover:
00:00 Introduction and Background
03:02 The Importance of Pivoting
06:50 Challenges and Advantages of Bootstrapping
13:12 Approaching PR in the Early Stages of a Startup
19:42 Managing Mental Health as a Founder
23:01 Mistakes and Lessons Learned
26:37 Balancing Work and Personal Life
29:00 Future Roadmap: Building Case Studies and Developing a Matching Product
Where to find Sneha:
LinkedIn: https://www.linkedin.com/in/snehasaigal
Geeks and Experts: https://www.geeksandexperts.com
Where to find Prateek:
LinkedIn: https://www.linkedin.com/in/prateekmathur
Activated Scale: https://www.activatedscale.com
For inquiries about sponsoring the podcast, email prateek@activatedscale.com
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