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September 18, 2024 31 mins

In this episode, of How I'm Building This, Prateek interviews Sneha Saigal, the founder of Geeks and Experts, a PR marketplace. Sneha shares her journey into entrepreneurship and the challenges of being a bootstrapped founder. She discusses the advantages of being bootstrapped, such as the ability to make quick decisions and set your own pace. Sneha also talks about the importance of pivoting and niching down to find success. She provides tips for startup founders on how to approach PR and build relationships with journalists. Finally, Sneha shares her insights on managing mental health as a founder and discusses the future plans for Geeks and Experts.

Takeaways:

  • Being a bootstrapped founder allows for quick decision-making and setting your own pace.
  • Pivoting and niching down can lead to success in the startup world.
  • Building relationships with journalists and being proactive in PR can help startup founders get their name out.
  • Managing mental health as a founder is crucial, and it's important to set boundaries and prioritize self-care.
  • Geeks and Experts is focused on building case studies and expanding their in-house capabilities while also investing in a product that will streamline their marketplace.

Sound Bites:

  • "Every day is an exciting day. There's no day that looks the same."
  • "You want to grow but you don't want to burn out while you're growing."
  • "Start building out your story and connections with journalists from the day you start."

In this episode, we cover:

00:00 Introduction and Background

03:02 The Importance of Pivoting

06:50 Challenges and Advantages of Bootstrapping

13:12 Approaching PR in the Early Stages of a Startup

19:42 Managing Mental Health as a Founder

23:01 Mistakes and Lessons Learned

26:37 Balancing Work and Personal Life

29:00 Future Roadmap: Building Case Studies and Developing a Matching Product

Where to find Sneha:

LinkedIn: https://www.linkedin.com/in/snehasaigal

Geeks and Experts: https://www.geeksandexperts.com

Where to find Prateek:

LinkedIn: https://www.linkedin.com/in/prateekmathur

Activated Scale: https://www.activatedscale.com

For inquiries about sponsoring the podcast, email prateek@activatedscale.com

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