How To Business
The official podcast from the Tennessee Small Business Development Center of Chattanooga.
Episodes
April 18, 2022 • 27 mins
In our season two finale, Josh, Sarah, and Madison discuss professional development, why you should do it for yourself, and why you should encourage your employees to do it too.
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00:45 - What professional development means (to us)
02:40 - Specific tools
09:17 - Why and how for your employees
23:37 - Additional recommendations
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Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcc...
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April 11, 2022 • 42 mins
In this episode, Rebecca is joined by Anthony Raffa of The Johnson Group. They discuss why every business owner should have a GoogleMyBusiness profile and how to take full advantage of everything the search engine tool has to offer.
__________04:15 - What is GoogleMyBusiness?
10:00 - What if you don't have a physical location?
13:29 - Important aspects to include in a listing
19:06 - Google Ads
25:53 - When you should outsource
30:...
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April 4, 2022 • 43 mins
Sarah and Lynn discuss task management, organizing your calendar, and how to not waste time.
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08:31 - scheduling apps
18:07 - managing tasks and taking notes
32:31 - apps that can help you stop wasting time
39:24 - manage your energy, not your time
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Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt
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March 28, 2022 • 36 mins
Madison is joined by Treston Tanner to discuss social media management platforms and the when, how, and why of hiring someone to manage your social media for you.
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01:45 - breakdown of social media scheduling platforms
13:07 - when to outsource to an agency or freelancer + how to vet them
23:34 - what to do before outsourcing
27:03 - how much to budget for social media ads
29:21 - which platforms you should be on
33:38 -...
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March 21, 2022 • 35 mins
Erika Powell from BC Solutions joins us on this week's episode to discuss how to accept payments from customers, including fees, regulations, and data security.
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March 14, 2022 • 35 mins
Madison interviews Sarah and Rebecca about their experience as business owners and how they use that experience to counsel their clients.
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March 7, 2022 • 32 mins
Josh meets with Samantha Soffici from Thryv to discuss sales funnels, creating a process for long-term account management, and software you can use to manage customer relationships.
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February 27, 2022 • 37 mins
Lynn meets with Chris Wood, co-owner of Be Caffeinated, to discuss understanding your customers' needs and keeping an eye on your competition.
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February 21, 2022 • 29 mins
Sarah Mattson meets with Loren Bass, the owner of LB's Chili Bar. They discuss how Loren took advantage of community resources and built a network that helped her pivot and grow her business.
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February 14, 2022 • 30 mins
Josh Brown and Madison McCann from our team discuss email marketing software, best practices for newsletters and drip campaigns, and which analytics are important to watch.
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February 7, 2022 • 37 mins
Sarah Mattson (TSBDC) and Lynn Talbott (HR Business Solutions) discuss bookkeeping software + tools for managing payroll, mileage, and receipts.
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January 31, 2022 • 35 mins
In our debut episode of Season 2, Rebecca Bursch (TSBDC) meets with Elaine Merritt (BNI Southeast TN) to discuss tools and best practices for networking.
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August 2, 2021 • 31 mins
Rebecca Bursch and Josh Brown of the TSBDC discuss the types of disasters you should plan for and how to prepare for them. Our guests are Ed Wickley (The Flaming Rooster) and Geoff Millener (The Enterprise Center). To view The Enterprise Center’s Resiliency Checklist, visit resilient.theenterprisectr.org.
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July 18, 2021 • 30 mins
Sarah Mattson (TSBDC) and Greg Compton (Chatt365) discuss the types of reports you should be looking at to make sure your business is on track, what you should do if you can’t afford to hire an accountant, and much more.
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July 5, 2021 • 28 mins
Josh Brown (TSBDC) and Gabby Blades (Blades Creative Design Studio) discuss the importance of branding your business.
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June 21, 2021 • 43 mins
Lynn Chesnutt (TSBDC) and Alex Lavidge (Startup Champs) discuss how to how to sell before you launch.
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June 20, 2021 • 33 mins
Josh Brown (TSBDC) meets with JJ Jerman (Office Furniture Warehouse) on how to “play the long game” and think proactively with your business.
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May 24, 2021 • 24 mins
Rebecca Bursch (TSBDC) meets with Teresa Sylvia (TSBDC of Knoxville) to discuss what you should know before buying or selling a business.
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May 10, 2021 • 42 mins
Lynn and Sarah from our TSBDC team will be debunking the top 7 myths of starting and managing a business.
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April 26, 2021 • 33 mins
Josh Brown (TSBDC) discusses the legalities of business with attorney Whitney Standefer-Smith (Local Venture Legal) and one of our clients, Sheila Keith (Keith Monuments).
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