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July 1, 2025 24 mins

You’ve hit your goals, earned the title, maybe even built a strong team. But it still doesn’t quite feel like you. Let’s talk about why that happens and what to do about it.

I sat down with my friend Dana Williams to talk about what it really means to live and lead authentically. Dana spent 25 years as a marketing leader at Southwest Airlines before starting her own business as a Gallup-certified strengths coach and launching the Strengths Journal. She’s all about helping leaders find the through-line between their lived experiences, their values, and how they want to show up in the world. This is an episode that will leave you thinking deeply and probably journaling.

In This Episode:

  • How your childhood coping strategies may be shaping your leadership today
  • What “personal brand” really means in the context of leadership
  • The one journaling practice Dana recommends for everyone
  • Why values should be the filter for every decision you make
  • How to break old identity patterns and create the future you actually want
  • Why confident leadership starts with knowing what makes you unique

Mentioned in the Episode:

Connect with Dana: 

www.danawilliamsco.com

www.linkedin.com/in/danawilliams2


_____________________

🚀 Ready to Get What You Want?
Listening is great, but real change happens when you take action. Join my newsletter for exclusive negotiation strategies, scripts, and real-world case studies you won’t hear on the podcast. Sign up now at www.negotiationlove.com—it takes 10 seconds and will change how you view and negotiate forever.

📖 Continue Your Professional Growth with These Resources:
Get my Book: The Art of Everyday Negotiation without Manipulation:
www.susietomenchok.com/the-art-of-everyday-negotiation

Work With Me: Speaking, corporate training, and executive coaching:
www.susietomenchok.com/services

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Remember, negotiation is more than a skill—it’s a mindset.
💕Susie
www.linkedin.com/in/susietomenchok


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