Fundraising that's saving lives

In this episode, Scott Mason joins Lee to talk about how his team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support their life-saving services for domestic violence survivors.

 

Here’s what they do:

 

Direct mail as educational outreach: Rose Brooks Center enhances its direct mail by including essential resources like safety plans. This approach educates and informs recipients, turning each mailing into a powerful tool for awareness.

 

Tip: Blend fundraising with mission-driven content to achieve multiple goals with your communications.

 

Personalized donor stewardship: Rose Brooks Center excels in personalized stewardship, maintaining strong relationships with supporters through tailored communication.

 

Tip: Effective personalization makes your donors feel directly connected to the impact of their contributions, leading to greater engagement and increased giving.

 

Cross-channel engagement: Rose Brooks integrates QR codes in printed newsletters, connecting traditional and digital fundraising. This approach ensures all donor preferences are accommodated, boosting contributions.

 

Tip: You can implement similar strategies to track engagement and facilitate online donations, even from those who prefer physical mail.

 

Impactful events: Events like Rose Brooks’ Safe Futures Brunch serve dual roles—raising awareness and engaging new advocates.

 

Tip: Design events to do more than just fundraise. Use them as platforms to educate, inspire, and turn attendees into long-term advocates for your cause.

  

Whether you're looking to deepen donor relationships, enhance your outreach, or create special events that truly connect with supporters, this episode is packed with actionable insights that will help you drive deeper impact in your community.

 

Don’t miss out on these powerful tools to take your mission further. Listen now.

https://rosebrooks.org/