All Episodes

June 4, 2025 36 mins

Why worry?

For many nonprofits, fundraising has become fund-losing, as grants that had been awarded have suddenly evaporated.

Adding to the crazy: tariffs, social upset, consumer sentiment, machine intelligence… fanny packs being unironically fashionable.

It's okay to worry. Worry helps alert us to danger. But obsessing about worry isn't helpful. And worrying without doing anything isn't productive.

Why wot worry?

If your nonprofit is facing funding challenges right now, we at Counterintuity promise you there are things you can do.

Right now. Starting today.

Marketing your nonprofit in an age of turbulence starts with focusing on what you can control and letting go of what you can't.

In this episode, our CEO & Creative Strategist Lee Wochner details what is in your control – specific actions that you can take to boost your fundraising and revenue.

Drawing on wisdom from Ancient Greek philosophers to … the prog-rock band Supertramp (really!), Lee drills down on topics including:

  • The #1 reason people donate to nonprofits
  • Why fundraising = marketing
  • How to use transparency to build trust


...and much, much more. In fact, we've got 16 real-world action items.

Implement just a few of these ideas (and use others to sparkyour own brainstorming), and you can reinvigorate the fundraising efforts needed to do the important work of your nonprofit.

The money is out there.

Go get it.


Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/tatami/its-all-good

License code: ND2KTG9WZ0J6GV2Q

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