Handcrafted: Small steps / big change

“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca Van Bergen, Nest 

 

In this episode, Lee Wochner sits down with Rebecca Van Bergen, founder and executive director of Nest, to explore how small, intentional steps can lead to transformative change. Rebecca shares her strategies for driving impact in the nonprofit world, covering everything from the power of authentic storytelling to building a remote work culture that thrives on connection and purpose. Here are a few of the insights you’ll take away: 

 

1. Tell stories that move hearts (and open wallets) 
   Nest connects supporters to the lives of the artisans it serves, showcasing their journeys and emphasizing the transformative impact of creative work. Rebecca explains how nonprofits can use storytelling to inspire donors by spotlighting the individuals and communities they support. 

 

1. Adapt social media content to connect with multiple audiences 
   Rebecca talks about Nest's platform-specific approach, adjusting their content for LinkedIn, Instagram, and Pinterest to connect with corporate partners, artisans, and makers in authentic ways. Find out how your nonprofits can reach new audiences by crafting a targeted social media strategy that’s designed for each platform's strengths. 

 

1. Create a remote work culture that’s intentional and inspiring 
   With a fully remote team, Nest has learned to build intentional opportunities for connection, both virtual and in-person. Rebecca discusses how retreats and team-building exercises can cultivate a shared sense of purpose, even in a remote setting. Nonprofits can take a page from Nest’s book by creating space for team bonding to strengthen their organizational culture. 

 

1. Embrace iteration for continuous improvement 
   Rebecca shares how Nest’s approach to learning and adapting has allowed it to remain agile and responsive to community needs. For nonprofits, staying open to change and regularly refining programs can maximize impact and keep teams motivated. 

 

Don’t miss this episode if you’re looking to refine your nonprofit’s approach to storytelling, social media, remote work, and operational flexibility. It’s all about staying connected, staying flexible, and inspiring growth – one step at a time!