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April 4, 2024 46 mins

In this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess and Counterintuity’s innovative marketing reinvigorated the Symphony's brand and connection with the community.


Facing your own crisis?
Strategic crisis management can offer a lifeline. Understand the steps and strategies employed by Zdunek to steer the Pasadena Symphony and Pops away from the brink of closure, offering a roadmap for nonprofit leaders facing similar crises.


Struggling to engage your community and stakeholders?
Discover how effective engagement can turn the tide. Learn the art of rallying community support and engaging stakeholders effectively, a pivotal move that played a significant role in the organization's recovery and future sustainability.
Marketing can be the secret weapon in your turnaround.
Discover how Lee Wochner and the Counterintuity team’s marketing expertise helped transform the public image of the Pasadena Symphony and Pops, making the case for the vital role of creative branding and targeted communication in reviving and sustaining nonprofit organizations.


Need a dream team to navigate through storms?
Zdunek shares his approach to assembling a visionary team capable of executing the organizational turnaround, emphasizing the importance of leadership in guiding nonprofits through challenging times.


Looking to future-proof your organization?
The episode provides strategies for ensuring the long-term success of a nonprofit, highlighting the importance of innovation, community connection, and adaptive organizational structures.


If you are navigating your organization through turbulent waters, looking to enhance public engagement, or laying the groundwork for a thriving future, this podcast episode offers a treasure trove of strategic insights and practical advice.


www.pauljanzdunek.com

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