The Den Lennie Show
Strategic insights for production company owners ready to scale past $250K. We talk about systems, profitability, and sustainable growth. #JFDI
Episodes
What if 10X growth wasn’t about doing more but doing less?
In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus.
You’ll discover:
- Why 2X thinking keeps you stuck in the grind
- How to spot your most profitable niche
- The power of a single marketing channel
- A simple 90-day plan to rebuild your pipeline
If you’re ready to ditch the hustl...
Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit.
In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount.
Here’s what you’ll discover:
- Why hiring more staff isn’t the sol...
Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone.
If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem.
In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly und...
Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale.
You will discover:
- How to create weekly demand without chasing
- The Systems Stack that removes you as the bottleneck
- Why specialists are the safe choice for premium buyers
- A 90-day r...
Are you losing clients to competitors who aren’t even as good as you?
In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads.
Most agencies miss this, but it can instantly make you visible to clients actively searching for your services.
Here’s what you’ll discover:
- Why your bare-bones GMB profile is costing yo...
At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck.
In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by reframing their approach.
You’ll discover:
- Why perfectionism stalls growth at $250K+ revenue
- How to calculate your true hou...
Are leads slipping through the cracks while you wait for proposals?
After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into predictable revenue.
Here’s what you’ll learn:
- The difference between inquiries, warm leads, and true opportunities
- Why most companie...
Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse.
In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predi...
In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.
The punchline? In today’s market, positioning beats talent.
You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck betw...
“AI is coming for your job — and if you think it’s not, you’re kidding yourself.
But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming.
In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge.
If you want to be a first mover, n...
Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience.
He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master.
Key insights covered:
- Why clients having AI tools doesn't threaten skilled videographers
- How to get ahe...
You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water.
Sound familiar?
In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman.
This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him.
But it’s not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without ...
After three decades behind the camera, I’ve made a big call…
In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube.
These trainings once sold for thousands. Now, they’re yours to learn from, build on, and share.
Whether you’re just starting out or you’ve been in the game a while, this is th...
Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow?
In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio.
Matt reveals:
- The 1-4-8 ru...
In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation.
Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K.
This episode explores...
In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days.
From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom.
I break down how adopting a business mindset, asking deeper diagnostic ques...
Jay Moyes was this close to giving up on his video business dreams
He was ready to trade his camera for a wrench and go back to ..
But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations.
And the craziest part?
It all came down to one decision that completely changed everything.
If you’ve ever felt stuck in your creative career or wondered if success is r...
📞 Waiting for work to come to you? It’s time to make the first move.
When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made.
This episode dives into practical ways to generate leads and secure work during lean times. We explore the power of checking in with past clients and nurturing existing relationships to unlock new business.
Yo...
In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change.
Den announces a shift back to engaging solo episodes and one-on-one interviews while introducing an exciting new approach: live problem-solving sessions for video busin...
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