How to Scale Your Wedding Business with Hannah Bjorndal
How to Scale Your Wedding Business is a podcast that explores how creative-minded entrepreneurs can build profitable, sustainable businesses through building strong, resilient and long-lasting businesses that are scaleable. The conversations in each episode focus on how to be intentional and avoid all the common pitfalls when preparing for growth and hiring, training and leading a creative team. Host Hannah Bjorndal focuses on strategies that encourage thriving over surviving and working smarter, not harder.
Episodes
Feeling unsure how to elevate your associate team to be seen (and trusted) as true equals? In this episode, I’m sharing the boldest, riskiest decision I’ve ever made in business—and how it completely transformed our brand, bookings, and team culture.
What You’ll Learn:
✅ Why I made the choice to price my associates exactly the same as myself
✅ The client and planner feedback that sparked this major shift
✅ W...
Letting go of control in your business can feel impossible—but sometimes, it’s the one thing standing between you and the growth you want. In this episode, I’m sharing the unexpected change I made that completely shifted the trajectory of associate bookings in my business.
What You’ll Learn:
✅ The mindset shift that finally got me out of the sales bottleneck
✅ Why this decision felt risky (and what pushed me to d...
Feeling like your business has outgrown its current brand—but not sure what to do next? In this episode, I’m sharing the scariest (and most transformational) decision I’ve ever made in business, why it felt so risky, and how it became the turning point for my associate team.
What You’ll Learn:
✅ What pushed me to consider a big change—even when things were “working”
✅ The fears I had (and how I moved through them...
Feeling maxed out on wedding weekends but not sure how to grow without burning out? In this episode, I’m walking you through exactly how associate photographers can increase your income—without adding more work to your plate.
If you’ve ever wondered whether now’s the right time to build a team (or if it would even be profitable), this is the episode for you.
What You’ll Learn:
✅ 3 practical ways associates can boost yo...
Thinking about hiring an associate but not sure where to start? In this episode, I’m sharing the mindset shifts and practical first steps that will help you grow your team with confidence — no overwhelm required.
What You’ll Learn:
✅ Why hiring doesn’t have to mean a full-time salary or huge commitment
✅ How training someone your way can actually work better long-term
✅ What you’ll gain (besides free time!) ...
OVERVIEW
You might not know this, but it was never my dream growing up to be an entrepreneur or small business owner. It also wasn’t my dream to be a photographer. Owning a small business has been an adventure more exciting and fulfilling than I ever could have dreamed!
On this week's episode, I'm sharing 5 things this year that I'm thankful for in owning my business. I hope this episode encourages you t...
This episode focuses on my top insights on how to protect your business, plan for the future, and handle unexpected events, especially if you're a one-person team.
As small business owners, time and resources are often sparse. Without a reliable team, stepping back from your business could lead to a significant loss of income and potentially tarnish your brand's reputation. This reality comes to life as we discus...
Ever feel like there's just not enough hours in the day to get everything done? You're not alone! This episode is all about my personal journey of overcoming that feeling of overwhelm by hiring a virtual assistant (VA). I know the idea of hiring a VA can be daunting, but getting started is actually so much easier than you might think.
Let's face it - emails are the bane of our existence! But what if I told y...
We only have so many hours in a day, and one of the most important things we can do for our businesses and our lives is decide to use those hours wisely. That's the theme behind what we’re talking about today: working smarter, not harder.
This the final week of the 5-part series I’ve been sharing with you on how I doubled my annual revenue in 2 years. If you haven't already listened to the previous 4 episodes, ch...
FREE GUIDEBOOK: The 10 Pitfalls of Growing a Creative Team
OVERVIEW
When was the last time something did not go according to plan with your business? You had a plan or an idea of what you were hoping for or working towards, and then something happened - many times, something that was totally out of your control, and the plans were ruined?
Have you had to do this before? If you’ve been in business a while, I kn...
In this episode, I share why hiring the right people led to rapid growth for my company. This is week 3 in a 5 part series about how I doubled my income in 2 years.
First, I'm sharing how hiring, in general, was the right choice for me and allowed me to grow really rapidly (and also be sustained during the craziness of the Pandemic). After that, I'm sharing the importance of the right people - finding people who...
RESOURCES
OVERVIEW
We are currently in the middle of a 5-part series on the steps I took to double my business income in 2 years. If you missed the last episode - Step 1 - go back and listen to that before jumping in to this week. It’s a helpful starting point and will make this episode all the more useful to you!
If you listened in to Part 1 of this series you already know the backstory - that from the e...
RESOURCES
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OVERVIEW
At the beginning of 2020, I fully expected, like most wedding vendors, that the pandemic would hit our business very hard financially and might even put us out of business. But then, something very different happened. In 2020 and then 20...
OVERVIEW
An absolutely essential, core part of building your team is the hiring process: choosing the right people for your team. And the number one way to determine if someone is right? Interviewing them!
I have now been through the interview process for team members many times - from photographers, to seconds, to virtual assistants . . . and even several interns! Each situation has been different, and I also really ...
OVERVIEW
As you’ve probably noticed, I recently renamed this podcast to Team Building for Wedding Pros, and the reason I did that was because this new name highlights the specific subject within the wedding industry which is my area of expertise - it’s what I am most passionate about when it comes to being a small business owner, it’s what I get the most questions about from other business owners, it’s what I enjoy helping othe...
OVERVIEW
I remember the first time I realized that there were wedding photographers out there that had more than one person in their company. They had multiple photographers who could shoot multiple weddings on any given day and I thought, “that is genius . . . and I can’t even FATHOM how to make that happen.”
From the outside, running a team seems like a complete enigma - but then I realized that starting a business f...
OVERVIEW
Last December, about a week before Christmas, I sat with tears in my eyes - happy tears - surrounded by 3 of my dearest friends and our spouses. We were enjoying festive cocktails, champagne and the most amazing French food in the private wine cellar of Cafe Colline in Arlington and sharing stories about the past year and also, sharing all the ways we were proud of each other in 2022.
Those three friends also...
Overview:
In the creative business world today, being present online is really important. You already know this, right? Having a website and a strong social media presence are a huge part of our daily work - clients find us here, we connect with fellow business owners here. We showcase our work and who we are online.
And yet, there is a big opportunity for online visibility that I think a lot of us are missing. Thankfully, I hav...
Overview:
In this episode, we discuss how to diversify your income by creating multiple streams of income. We take a deep-dive into one photographer's journey into photo editing and how she stabilized her business by building an editing company.
Klaire Sabbagh, this episode's guest, is owner of Klaire Dixius Photography. Klaire is a wedding photographer serving the DC area, and also offers Photo Editing servi...
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