How to Scale Your Wedding Business with Hannah Bjorndal

How to Scale Your Wedding Business with Hannah Bjorndal

How to Scale Your Wedding Business is a podcast that explores how creative-minded entrepreneurs can build profitable, sustainable businesses through building strong, resilient and long-lasting businesses that are scaleable. The conversations in each episode focus on how to be intentional and avoid all the common pitfalls when preparing for growth and hiring, training and leading a creative team. Host Hannah Bjorndal focuses on strategies that encourage thriving over surviving and working smarter, not harder.

Episodes

October 7, 2025 โ€ข 21 mins

Feeling like your business has outgrown its current brandโ€”but not sure what to do next? In this episode, Iโ€™m sharing the scariest (and most transformational) decision Iโ€™ve ever made in business, why it felt so risky, and how it became the turning point for my associate team.

What Youโ€™ll Learn:
โœ… What pushed me to consider a big changeโ€”even when things were โ€œworkingโ€
โœ… The fears I had (and how I moved through them...

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Feeling maxed out on wedding weekends but not sure how to grow without burning out? In this episode, Iโ€™m walking you through exactly how associate photographers can increase your incomeโ€”without adding more work to your plate.

If youโ€™ve ever wondered whether nowโ€™s the right time to build a team (or if it would even be profitable), this is the episode for you.

What Youโ€™ll Learn:
โœ… 3 practical ways associates can boost yo...

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Thinking about hiring an associate but not sure where to start? In this episode, Iโ€™m sharing the mindset shifts and practical first steps that will help you grow your team with confidence โ€” no overwhelm required.

What Youโ€™ll Learn:
โœ… Why hiring doesnโ€™t have to mean a full-time salary or huge commitment
โœ… How training someone your way can actually work better long-term
โœ… What youโ€™ll gain (besides free time!) ...

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November 22, 2023 โ€ข 36 mins

OVERVIEW
You might not know this, but it was never my dream growing up to be an entrepreneur or small business owner. It also wasnโ€™t my dream to be a photographer. Owning a small business has been an adventure more exciting and fulfilling than I ever could have dreamed!

On this week's episode, I'm sharing 5 things this year that I'm thankful for in owning my business. I hope this episode encourages you t...

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This episode focuses on my top insights on how to protect your business, plan for the future, and handle unexpected events, especially if you're a one-person team.

As small business owners, time and resources are often sparse. Without a reliable team, stepping back from your business could lead to a significant loss of income and potentially tarnish your brand's reputation. This reality comes to life as we discus...

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Ever feel like there's just not enough hours in the day to get everything done? You're not alone! This episode is all about my personal journey of overcoming that feeling of overwhelm by hiring a virtual assistant (VA). I know the idea of hiring a VA can be daunting, but getting started is actually so much easier than you might think.

Let's face it - emails are the bane of our existence! But what if I told y...

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We only have so many hours in a day, and one of the most important things we can do for our businesses and our lives is decide to use those hours wisely. That's the theme behind what weโ€™re talking about today: working smarter, not harder.

This the final week of the 5-part series Iโ€™ve been sharing with you on how I doubled my annual revenue in 2 years. If you haven't already listened to the previous 4 episodes, ch...

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FREE GUIDEBOOK: The 10 Pitfalls of Growing a Creative Team

OVERVIEW
When was the last time something did not go according to plan with your business? You had a plan or an idea of what you were hoping for or working towards, and then something happened - many times, something that was totally out of your control, and the plans were ruined?

Have you had to do this before? If youโ€™ve been in business a while, I kn...

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In this episode, I share why hiring the right people led to rapid growth for my company. This is week 3 in a 5 part series about how I doubled my income in 2 years.

First, I'm sharing how hiring, in general, was the right choice for me and allowed me to grow really rapidly (and also be sustained during the craziness of the Pandemic). After that, I'm sharing the importance of the right people - finding people who...

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RESOURCES


OVERVIEW
We are currently in the middle of a 5-part series on the steps I took to double my business income in 2 years. If you missed the last episode - Step 1 - go back and listen to that before jumping in to this week. Itโ€™s a helpful starting point and will make this episode all the more useful to you!

If you listened in to Part 1 of this series you already know the backstory - that from the e...

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RESOURCES
Vision Casting Workbook: Download for Free
SIGN UP NOW: Dream Team Accelerator Waitlist
Join the Insiders Group: Team Building for Creative Entrepreneurs

OVERVIEW
At the beginning of 2020, I fully expected, like most wedding vendors, that the pandemic would hit our business very hard financially and might even put us out of business. But then, something very different happened. In 2020 and then 20...

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OVERVIEW
An absolutely essential, core part of building your team is the hiring process:ย  choosing the right people for your team. And the number one way to determine if someone is right? Interviewing them!

I have now been through the interview process for team members many times - from photographers, to seconds, to virtual assistants . . . and even several interns! Each situation has been different, and I also really ...

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OVERVIEW
As youโ€™ve probably noticed, I recently renamed this podcast to Team Building for Wedding Pros, and the reason I did that was because this new name highlights the specific subject within the wedding industry which is my area of expertise - itโ€™s what I am most passionate about when it comes to being a small business owner, itโ€™s what I get the most questions about from other business owners, itโ€™s what I enjoy helping othe...

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September 6, 2023 โ€ข 50 mins

OVERVIEW
I remember the first time I realized that there were wedding photographers out there that had more than one person in their company. They had multiple photographers who could shoot multiple weddings on any given day and I thought, โ€œthat is genius . . . and I canโ€™t even FATHOM how to make that happen.โ€

From the outside, running a team seems like a complete enigma - but then I realized that starting a business f...

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OVERVIEW
Last December, about a week before Christmas, I sat with tears in my eyes - happy tears - surrounded by 3 of my dearest friends and our spouses. We were enjoying festive cocktails, champagne and the most amazing French food in the private wine cellar of Cafe Colline in Arlington and sharing stories about the past year and also, sharing all the ways we were proud of each other in 2022.

Those three friends also...

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Overview:
In the creative business world today, being present online is really important. You already know this, right? Having a website and a strong social media presence are a huge part of our daily work - clients find us here, we connect with fellow business owners here. We showcase our work and who we are online.

And yet, there is a big opportunity for online visibility that I think a lot of us are missing. Thankfully, I hav...

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Overview:
In this episode, we discuss how to diversify your income by creating multiple streams of income. We take a deep-dive into one photographer's journey into photo editing and how she stabilized her business by building an editing company.

Klaire Sabbagh, this episode's guest, is owner of Klaire Dixius Photography. Klaire is a wedding photographer serving the DC area, and also offers Photo Editing servi...

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Overview:
As your business grows, so do your responsibilities. If you want to continue growing and scaling your business without burning out or working around the clock, at some point you need to outsource. But where do you even start?

Thankfully, there are professionals and businesses who specialize in helping you with this very thing - they will do the tasks you donโ€™t want to do so that you have more time in your lif...

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Overview:
UPDATE: as of March 2022, Rebecca has openings for new clients! Contact her by reaching out via the options listed below in "resources."

On this podcast episode, I have a conversation about ADHD with Rebecca Tolbert -ย  a therapist and ADHD Coach who specializes in helping women create lives they love.ย 

As someone who was diagnosed with ADHD a few years ago, I know how life-changing it can b...

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