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OVERVIEW
When was the last time something did not go according to plan with your business? You had a plan or an idea of what you were hoping for or working towards, and then something happened - many times, something that was totally out of your control, and the plans were ruined?
Have you had to do this before? If you’ve been in business a while, I know this has happened to you. It happens to everyone!
For me (and probably you, too!), 2020 started out as a year of ruined or cancelled plans for our businesses. 2020 was supposed to be the year of really putting my team members “on the map” - I wanted to build them up as a part of my brand, increase their influence in the wedding industry, and ensure that their portfolios were gorgeous and full by the end of the year. They had both been shooting as lead photographers for less than a year with me, so this was a huge priority. And with the weddings they had booked, we were all super excited to dig in and make it happen.
But when the pandemic hit and the majority of our 2020 clients either rescheduled or majorly scaled down their weddings, the plan was pushed back. I spent a few weeks stuck in my overly optimistic mindset. However, by the beginning of April, I had a choice to make: was I going to keep living in the dreamworld of “this will pass soon” or did I get real, get serious, and make a plan for how we were going to weather the storm
Thankfully, I chose the latter, and I'm sharing exactly how that impacted my business on today's episode!
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