David Abrahamovitch | Grind: How to build a DTC brand

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales.

From modest beginnings in a Shoreditch coffee shop in 2011, David Abrahamovitch has built Grind into one of the UK’s leading DTC coffee brands. Having built a hugely loyal customer base, it’s estimated a Grind coffee is enjoyed every 2.8 seconds in the UK. David’s business has also grown through partnerships with the likes of British Airways & Soho House. 

Keep listening to hear David’s advice on how to build a DTC brand & how to leverage community-building to generate sales. 

David’s advice:

1. Accept that everything is sales; sell to yourself constantly
2. With every small sale you are building a following and a brand
3. Pitching your product should not worry you; you know more than anyone else about it, so you have nothing to fear
4. Always know your numbers; but also tell the story of the history of the brand, and your plans for its future
5. Be optimistic - but not delusional!
6. DTC is more work in that you have to have a website / attract people to that website / and  deal with the packaging and the posting
7. Whereas  selling through a retailer you only need to advertise the product
8. BUT DTC gives you access to customers’ data and allows you to build a relationship with them
9. So selling through both the above is perhaps optimal
10. Advertising is essential for DTC selling - Facebook / Instagram / email / tube car panels are all useful; expect to spend up to 30% of revenue on marketing which will be a constant burden
11. Retaining customers is everything; the product must be a good one
12. If customers unsubscribe, find out why so that you can fix the problem
13. Use AI to help with small repetitive edits, not to replace people, just to speed up what they do
14. In order to attract young talent, create a culture that they will understand and like; always be thoughtful with your team and make sure they understand their job, their position and the company mission

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [e-mail] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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