In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.
Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive skin revealed a gap in the market for effective and natural skin care that worked for sensitive skin. In 2018 she launched LESSE, a self-funded business pioneering high-performance formulas that merge active botanicals with brilliant results.
Stay tuned to hear Neada’s insights on building a self-funded beauty business in a VC-driven industry, the lessons she’s learnt in balancing simplicity with efficacy and how she’s working to raise standards in the natural skin care space.
Neada's Advice:
- Self-funded startups tip: Stay independent and fully in control of your vision
- Bootstrapping advice: Grow at your own pace without investor pressure
- Entrepreneurship lesson: Build trust by prioritizing quality and ingredients
- Small business survival tip: Gain resilience by staying clear and focused
- Startup motivation: Celebrate small wins along the journey
- Business growth advice: Be resourceful, run a lean team, and know your numbers
- Money management for entrepreneurs: Always keep cash flow top of mind
- Financial planning for startups: Get advice from experts who understand small businesses
- Working with your partner in business: Define clear roles from the start
- Founder health tip: Protect your wellbeing — it’s one of your biggest business assets
- Work-life balance for entrepreneurs: Learn when to push hard and when to rest
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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