How to start your NPD, Jianne Jamil, DIOME

In today’s episode, we’re joined by Jianne Jamil, founder of DIOME, a premium supplement brand developing science-backed formulas to support the demands of modern life. Inspired by her mother’s decades-long struggle with prescription sleep medication, she set out to create effective, natural alternatives without the negative side effects. Before founding DIOME, Jianne built her career in the luxury beauty industry across New York, Paris, and London with La Mer, Tom Ford and Bobbi Brown. DIOME launched with Rested, an award-winning doctor-formulated, sleep supplement developed with her expert scientific team, including naturopath Emilie Delanoue and medical doctor Dr. Jencikova.

DIOME launched with Rested, a doctor-formulated, sleep-optimising supplement developed with her expert scientific team, including Emilie Delanoue and Dr. Jencikova.

Stay tuned to hear Jianne’s insights on where to start with your NPD, building a science-led wellness brand, and how to market those premium products.

Jianne's advice: 

• Product launch advice: Efficacy is everything; your product must truly deliver results
• Health industry tip: Do thorough research before entering this highly regulated space
• Regulatory compliance advice: Check laws in every country where you plan to sell
• Supply chain tip: Confirm ingredient availability before committing to production
• Quality control advice: Test, test, and test again to build customer trust
• Entrepreneurship lesson: Use both data and intuition when deciding launch timing
• Startup growth tip: One hero product can be enough to build a thriving business
• Customer loyalty advice: Focus on longevity and building a faithful customer base
• Branding and marketing tip: Position your product carefully, especially for a premium science-based brand
• Business integrity lesson: Cut no corners — reputation is everything
• Agency collaboration tip: Brief your creative team thoroughly so they reflect your vision

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [e-mail] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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