Kinga Wilewska | MUJO: How to bring a product to market

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. 

To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose his fight against cancer, Kinga developed a keen interest in adaptogens & set out to bring truly transformational products to market. 

Keep listening to hear Kinga’s advice on sourcing feedback on your products & how to begin making sales. 

Kinga's advice:

• Always pay attention to costs
• Spend time sourcing ingredients carefully
• Research your market thoroughly and understand where the gaps are
• Speak to strangers about what propels them to buy / what are their priorities / what packaging appeals to them
• Pay continual attention to feedback
• Communicate with your buyers; see your product as a service for them
• Refine your pitch and your website to suit your market
• Your brand needs to inspire trust and exude authority
• Always put quality over quantity
• Believe absolutely in your product yourself
• Be disciplined and honest with yourself (eg when you need help)
• Use Facebook to advertise - rather than use an agency (this can minimise spend and maximise reach)
• Minimise risks for first time buyers: guarantee them money back and absorb the shipping costs yourself
• Always be ready to learn some new way of reaching your market

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [e-mail] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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