Lauren Currie | UPFRONT: How to build resilience in sales

Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. 

But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation upskilling 10 million women. Teams at Nike and Just Eat Takeaway have enrolled their teams in UPFRONT’s Bond course to transform their team culture.

Keep listening to hear Lauren’s advice on developing resilience in sales & when to acknowledge you should probably cut your losses. 

Lauren's advice:

• Your energy is vital to running a business, so manage it
• Avoid those people who drain your energy and seek out those who replenish it
• Marketing equals revenue - the more you do, the more returns you will have
• Accept the loneliness of the founder, which can be hard
• Be comfortable and confident about your pricing
• Also, be very clear about your pricing so the customer doesn’t have to work hard to find it
• When a potential client or customer approaches you for the first time, always ask them how they found you
• Get them to say yes or no as soon as possible!  Don’t spend a long time courting a potential customer - move on to find someone new
• Make life easy for your clients: for example, don’t let them have to work out time differences
• Don’t take rejection personally!
• If you need to make a customer more comfortable, include an older white man face in a call
• Nurture yourself and your energy before you decide to quit: are you tired? Dehydrated? Hungry? 

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [e-mail] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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