Thea Green MBE, Nails.INC: How to generate sales overseas

How to generate sales overseas?

With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. 

Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail care industry with her polishes & treatments. In 2013, Nails.INC was awarded a Queen's Award for Enterprise for international trade & today exports to over 20 countries. 

Keep listening to hear Thea’s advice on how to get started with sales and then how to conquer exporting.

Thea’s advice: 

• Concentrate on the customers’ needs
• Enjoy working out what the next trend will be
• Have good PR when starting up
• Find the new angle
• If you believe in it, you will be able to sell it
• Keep your standards high
• It’s easier to sell when there’s a story to personalise the product and make it relevant
• Listen to the customer and solve their problems
• Excite the customer
• Engage with the customer and listen to them
• It’s essential to employ good sales people
• Renew your enthusiasm by concentrating on the aspects of the business you enjoy
• It’s helpful to consider your budget over the long term
• Sales will be transformed when you become a brand; and when you do your first business overseas

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [e-mail] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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