How to generate sales overseas?
With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales.
Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail care industry with her polishes & treatments. In 2013, Nails.INC was awarded a Queen's Award for Enterprise for international trade & today exports to over 20 countries.
Keep listening to hear Thea’s advice on how to get started with sales and then how to conquer exporting.
Thea’s advice:
- Concentrate on the customers’ needs
- Enjoy working out what the next trend will be
- Have good PR when starting up
- Find the new angle
- If you believe in it, you will be able to sell it
- Keep your standards high
- It’s easier to sell when there’s a story to personalise the product and make it relevant
- Listen to the customer and solve their problems
- Excite the customer
- Engage with the customer and listen to them
- It’s essential to employ good sales people
- Renew your enthusiasm by concentrating on the aspects of the business you enjoy
- It’s helpful to consider your budget over the long term
- Sales will be transformed when you become a brand; and when you do your first business overseas
FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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