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April 10, 2023 59 mins

In the modern age of social media, advanced technology, and Artificial Intelligence, people are becoming less comfortable with dealing with conflict. Technology continues to make it easier to become distracted by other people’s stories, and allow machines to do the work and thinking for us. While it may seem very convenient, it may not be the best thing for fostering a resilient and creative society. Although we might not have a say in the direction that technology and AI are headed, it is important to remember that conflict and struggle build character. Using your conflict in your story-telling around your business is an incredibly powerful tool to draw in your audience, and Michael Ashley is here to explain why conflict is everything.

Michael Ashley is a former Disney screenwriter, professional speaker, and the author of 50 books on numerous subjects. He serves as a columnist with Forbes, Entrepreneur, and Green Entrepreneur. Prior to starting his own creative content agency, he began his career as a playwright and a newspaper reporter. He has been featured in KTLA, Entertainment Weekly, The National Examiner, the United Nations’ ITU News, The Orange County Business Journal, Fox Sports Radio, and The Orange County Register. Michael is the co-host of Changing the Story Podcast and United Nations’ Artistic Intelligence series. He serves as a story consultant for companies on how to best convey their messaging.

In the episode of the How’d It Happen Podcast, Michael dives into the biggest thing he helps his clients with when it comes to writing their book, and that is to focus on the conflict of the story, and then go from there. Although as a society we are utilizing tech to decrease conflict and increase convenience, it is natural for us to be drawn to conflict, and that is why dramatic reality TV is so popular. Utilize the conflict in your life to really showcase your character and how you overcame it. Through this strategy, you can better draw your audience in and then explain how you can help them. It all comes down to great storytelling, and Michael Ashley does a tremendous job explaining exactly how you can do it too.

Key highlights:

  • How Michael got started with writing and storytelling
  • Why pain and conflict are necessary for a great story
  • How Michael wrote 50 books in 10 years 
  • Why being grounded for a year turned his life around
  • Michael’s writing process
  • What is technocracy?
  • Does Michael think chatGPT will replace authors?

Connect with Michael Ashley:

Website: michaelashleypublishing.com

Books written by Michael Ashley

LinkedIn: Michael Ashley

Podcast: Changing the Story

To Connect with Mike:

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