Episode Transcript
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Speaker 1 (00:01):
Welcome to the latest
episode of HTM on the Line, the
podcast that is for HTM by HTM.
I'm your host, bryant HawkinsSr.
Today we're thrilled to bringyou an exclusive conversation
with River Dome, the innovativefounder of River True Travel.
Her agency, uniquely tailoredfor HTM professionals, offers a
(00:27):
revolutionary approach to travelmanagement, one that's
efficient, safe and highlyrewarding.
In this episode, river sharesher unique perspective on the
travel industry, emphasizing theimportance of no-fee services
while ensuring clients don'tmiss out on their travel rewards
(00:50):
.
We explore how River TrueTravel maintains its client's
first culture, performingstrategic partnerships with
travel suppliers, allowing themto offer top-notch services at
no extra cost to the traveler.
So buckle up and join us onthis enlightening journey with
(01:13):
River, as we explore the art oftraveling smart in the world of
healthcare technology management.
Hello, river Dome, welcome toHTM on the Line.
How are you doing today?
Speaker 2 (01:31):
I'm doing great,
Bryant, appreciate you having me
on.
Speaker 1 (01:34):
Right, I'm excited.
Before we get started, River,can you please take a moment to
tell our listeners a bit aboutyourself and give us a little
background on you?
Speaker 2 (01:47):
Yeah, certainly so.
I am the founder of River TrueTravel Agency.
We provide comprehensive travelmanagement services for
business travel and vacationtravel completely free of charge
, without any fees or contracts.
And leading up to this point isstarting my journey with the
travel agency.
I spent a decade in thehealthcare industry.
(02:08):
I specialized in processimprovement, technology
development and implementingbest practices.
Speaker 1 (02:16):
All right, awesome.
So River True Travel.
Why did you come up with thatname?
Speaker 2 (02:25):
Oh yeah, very
creative, very creative.
Using my first and middle name.
I could have spent monthscircling around trying to think
of something creative, but Ijust want to dive into getting
this company off the ground, sowe went with that.
It seemed like it fit at thetime.
Speaker 1 (02:41):
I heard you mentioned
that before you became into the
River True Travel business, youwas already involved with
healthcare technology management.
Speaker 2 (02:53):
Yes, that's correct.
So healthcare technologymanagement.
Specifically prior to startingRiver True Travel, I worked at
Crawl for several years workingon their new client startup
project.
So inventories across thecountry and also process
improvement and some bestpractice implementation with
(03:16):
their clients.
Speaker 1 (03:18):
So obviously the
reason you're on the podcast
because your travel agency issomething that can be of an
advantage to the HTM industry.
So how does River True Travelspecifically cater to the needs
of professionals in the HTMindustry?
Speaker 2 (03:36):
Great question.
So yes, having been an HTMmyself in healthcare, I have a
really good understanding of whypeople are traveling, what they
need and ways that we canimprove their travel experience
on top of just providing oureveryday services.
So, to be able to cater to HTMspecifically, I think the number
(03:59):
one thing is being conscious oftime.
People get service calls andthey need to be out the next day
or the same day, and so for HTM, that's a big thing being able
to have folks available to booktravel or reschedule travel
anytime of the day.
So we handle hotel flighttransportation reservations, as
(04:21):
well as meeting space withinternal teams or meeting with
clients once they're on site,and restaurant reservations and
expense reports.
Speaker 1 (04:31):
How much would this
cost?
Speaker 2 (04:33):
I'm so glad you asked
.
We offer all of our servicescompletely free of charge.
We don't have any service feesor contracts.
Speaker 1 (04:41):
Wait a minute.
Wait a minute Now.
How are you able to offer yourservices for free?
Speaker 2 (04:49):
So we actually sign
partnership agreements with
travel suppliers like hotels,rental car agencies, and they
compensate us for any travelthat we support.
So whenever you go, brian, andschedule a hotel through your
Hilton app or your Marriott app,you're going to see a set price
.
If we book that hotel for you,we're going to see that same
(05:11):
price.
On our end, you're paying forthat travel agency support,
regardless of if you use it ornot.
That's built in just across theboard with all travel suppliers
.
Speaker 1 (05:23):
Does using your
services increase the cost of
the flight, hotel rooms orrental cars?
Speaker 2 (05:29):
Nope, since that
commission is already built in
there and that's industry-wide.
You're not going to pay ahigher price.
If you actually travel for alonger stay, more than four or
five nights, or if you'retraveling a group with more than
about three to five people,depending on the hotel brand or
the rental car agency, we'reactually able to negotiate and
(05:50):
obtain lower prices than youwould be able to see online.
Speaker 1 (05:54):
As a traveler, will I
still be able to earn all of my
travel rewards, even thoughyou're making all of the
arrangements for me?
Speaker 2 (06:02):
Yes, we book
everything and you still benefit
.
You earn all of your travelrewards for airlines, hotel,
rental, car companies and weactually boost those rewards for
you.
If you have to travel outsideof your preferred travel
suppliers so you typically flyDelta and you have to go to the
American or changing up thehotel brand we'll actually make
(06:23):
sure that we get you thatfrequent flyer or that rewards
numbers that for those one-offinstances, you're still earning
those rewards.
On top of that, if you use yourown personal credit card, if
you're reimbursed for yourtravel, you'll still earn all of
your credit card points.
If you get the 12 times pointswith Hilton, your payments are
(06:44):
still made directly to thetravel supplier.
You're going to see Hilton onthat credit card statement and
you're going to see the 12 timesthe points.
Speaker 1 (06:53):
Let's take a
practical scenario to understand
how RiverTruTravel operates.
Suppose I'm in a situationwhere I need to arrange a flight
for my technicians who have tobe in Houston, Texas, by
tomorrow morning.
Could you walk us through theprocess that RiverTruTravel
would follow to make thesetravel arrangements?
Speaker 2 (07:14):
Okay, certainly.
First of all, when we make theengagement with someone, we have
you fill out a couple of forms,very easy to do, even from your
phone.
Most difficult thing iscollecting all of those frequent
flyer numbers so you earn yourrewards.
But we collect all thatinformation.
We collect all of your travelpreferences.
Which airlines do you prefer?
(07:35):
Where do you want to fly on theplane?
Do you want insurance?
The whole nine-yard.
Same thing with hotels, rentalcars.
Get all of your preferences sothat when we're booking it it
will be just as good as if youwere going and booking it.
You'd feel like you booked ityourself.
We have you fill all of thatout in the beginning and then we
have an online form Accessiblefrom any device.
(07:57):
You just complete that form andit goes to one of your
dedicated travel managers who'sfamiliar not only with those
personal preferences of yoursbut also with your company
travel policy.
If there's any additionalguidelines they need to be aware
of they've been trained onthose They'll use that to put
together a quote for you for thearea.
(08:17):
In that initial form, you'rejust going to have said a point
of interest that you need tostay near.
So the client site, a hospitalor if you know the exact hotel
you want to stay at.
So you give them thatinformation, they'll put
together a quote with someoptions for you and then, as
soon as they hear back from you,they'll use your preferred
(08:38):
preferences to book that travelfor you using your credit cards.
We also allow you theflexibility to use multiple
credit cards, so if you want touse a different card for your
flight versus your hotel, eachtransaction can use a different
credit card to maximize yourrewards.
So they'll go ahead and bookthat for you, and all that is
(09:00):
accessible through our app.
So the form is online on ourwebsite and then you'll get your
quote and your itinerary, whichis also accessible offline when
you're traveling on our mobileapp.
Speaker 1 (09:14):
What if my flight
gets canceled?
Will we have to call you in themiddle of the night to see
about getting another flightbooked, or how do you handle
situations like that?
Speaker 2 (09:25):
Great question.
So flight delays andcancellations are actually a
major reason why we choose tonot be compensated by airlines.
So we will book flights andreschedule flights for all of
our clients.
However, we do that completelyfree.
We are not compensated by theairlines, because we are more
than happy to help.
(09:46):
If we get the notification, orif you reach out and you want us
to reschedule it, your travelmanager will be notified as soon
as the cancellation comes in,the same way you would be if you
were looking at your travel appor your email.
They'll reach out to you andstart trying to coordinate If
it's extremely the last minuteand you would just prefer to do
(10:08):
it right there on site with theairline.
That's why we don't signpartnership agreements with the
airline.
That way you can make thatchange on your app or in person
with the airlines, which you'renot able to do with other
corporate travel agencies whoearn compensation from airlines.
Speaker 1 (10:26):
Earlier, you touched
on Rivertruel Travel's expertise
in managing travel arrangementsfor various events.
I'm interested in learning moreabout this.
Could you explain how your teamwould handle travel
arrangements for HTMprofessionals attending an event
or even for the event itself?
Speaker 2 (10:47):
Yeah, certainly.
So just like we would arrangetravel for you, brian flying, we
also do the same if you weretraveling in a group.
So if you had an on-sitemeeting or if you were going to
a client presentation for apotential new client, which we
book, solo travel, group traveland then also events.
(11:08):
For the events, we typicallywork with the group or society
hosting the event.
A lot of times, especially inthe HTM world, you have a
society and a group of peoplewho are a bunch of unpaid board
members with a lot on theirplate on top of their regular
9-to-5 job, and so we help themby securing the meeting space,
(11:30):
the catering involved with thatand the room blocks.
So we take care of all thosenegotiations for them, and then
we also offer the service of anyattendees coming to their event
.
We will handle their travelcompletely free as well.
Speaker 1 (11:45):
I know you've been in
the industry and now you're in
a travel side.
Do you see any type of changingas far as it comes to traveling
within the industry?
Speaker 2 (11:56):
Yeah, certainly.
I think the biggest changethat's impacting HTM and every
industry is just the cost oftravel increase that we're
seeing and that's taking awayfrom everyone's bottom line.
As COVID, every year we've beenseeing 20 plus percent
increases on the cost of flights, hotels, rental cars, and I
(12:19):
know that that's just making itmore difficult and more
strategic.
It's making it more difficultfor HTM companies to have people
traveling around frequently toserve us all of their clients
and they're needing to make morestrategic decisions about when
to send people and where to sendpeople, with those increases
(12:41):
constantly taking away fromtheir revenue.
Speaker 1 (12:45):
A lot of people now
are traveling internationally
for conferences.
Do your travel agent assistwith international travel also?
Speaker 2 (12:55):
Yeah, certainly All
of our partnerships are with
international brands andcompanies.
All of the hotels and rentalcar agencies airlines that you'd
be used to flying on in the UShave properties international.
There are some hotel propertiesin particular.
(13:16):
They're still used to workingwith travel agencies.
If we have a big enough headsup, we can reach out to them.
We can negotiate partnershipagreements to where we're still
compensated and still able tooffer our services for free.
Speaker 1 (13:30):
I don't know if you
mentioned this, but I'm going to
ask it anyway.
How do RiverTru travel ensurethat all of my travel
arrangements will comply with mycompany's standard and
regulations for travel?
Speaker 2 (13:46):
Great question.
So when we onboard a traveleror a company with all of its
travelers, we collect thoseguidelines and we have that
programmed on our side to flagfor all of your travel when
we're booking that.
Every company is very different.
Some things are rules, somethings are guidelines.
(14:09):
There's some flexibility there,but we store all that
information in our system.
That way, whenever you'reworking with one of your
dedicated travel managers,they're aware of those
guidelines and can use those toselect the options to provide
you for their quote.
Speaker 1 (14:28):
Now, when you're
booking international travel, do
you take into consideration theglobal health climate at the
time and probably do you makemeasures to ensure that the
health and safety of your clientis the top priority during
their travel?
Speaker 2 (14:48):
Yeah, certainly so.
Internationally, we definitelyare always looking at the
guidelines put out by the USgovernment for health and safety
concerns in other countrieswhen to be traveling, when not,
or what might be of concern atthe time and pass those along to
travelers as we're aware ofthem.
In terms of what we saw acouple years ago with COVID,
(15:12):
that was prior to our agencybeing up and running, but it's
definitely something that wehave conversations about a lot
in terms of being aware ofrestrictions Most countries
don't have those right now butstaying on top of those, as when
those situations arise, itchanges daily and hourly and
making sure that we'recommunicating that to our
(15:32):
travelers.
Speaker 1 (15:36):
I'm a client.
I'm talking to RiverTruTravel.
Tell me why I should useRiverTruTravel.
Speaker 2 (15:48):
Great question.
So Riverview Travel is going toallow your travelers to earn
all of their travel rewards,earn those credit card points
like they want, but it's goingto save them all of the time of
doing that themselves.
If you have administrativesupport that's doing that and
supporting them, it's going tosave your administrative support
personnel time as well, which,in turn, is going to save you
(16:11):
money.
If you're not spending yourresources and having your people
take their time to book travel,to review the travel, either
for themselves or others, you'regoing to be able to allocate
their time towards moreimportant priorities and you're
going to do that with dedicatedsupport, people who know your
travelers and know your companypolicies, so that everyone feels
(16:34):
like their expectations arebeing met without having to
repeatedly ask it every timethey go to book a trip.
You're going to have thatpersonalized travel where we
track everything for preferencesand guidelines.
Speaker 1 (16:48):
In this industry here
?
Are you aware of any othertravel agencies that deal with
HTM professionals?
Speaker 2 (16:59):
That's a good
question.
So I like to live by the mottothat do what you're doing and
just work to be the best at it.
So one thing that I did not domaybe surprising to some while
starting up this agency was alot of research into my
competitors.
I did a lot of research intohow we could offer the best
(17:20):
solutions at the lowest price,which I think it's hard to beat
free, and we're very confidentwith what we're offering
everyone in each industry.
I know that there are corporatetravel agencies, I think, who
cater to every industry.
However, I do think thatunderstanding HTM and healthcare
(17:43):
specifically helps myself andour dedicated travel managers
create more customized andpersonalized travel for HTM
travelers.
The competition that's outthere typically is going to
charge a lot more for the sameservices that we're offering, so
they earn that compensation andcharge fees on top of that or
have contractual requirementsthat we don't put in place with
(18:06):
our clients.
Speaker 1 (18:09):
Now, what's the
technology that we have today in
2023?
You mentioned how they can do alot of traveling from their
cell phone.
Do you see technology evolvingeven more, or you think it's at
its peak as far as travelarrangements go, or you see it
getting even more easier to dofrom the phone?
Speaker 2 (18:29):
Yeah, I definitely
think that technology is going
to continue to increase ourefficiency and reduce the need
for back and forth communication.
We're already at a great placewithin our agency for ensuring
that there's as few touch pointsas possible for our travelers
so that they're staying focusedon what they need to do and
(18:52):
we're not burdening them.
We are continuing to work andbuild our proprietary software
so that we can continue to meetthat need and do even more for
our travelers while asking forless from them.
Speaker 1 (19:08):
Can you give advice
to maybe a young person
listening who may want to becomea travel agent?
Speaker 2 (19:16):
Yeah, certainly.
I think that becoming a travelagent is a amazing career choice
for younger people, especiallysomeone who doesn't like to put
myself in the young, oldercategory yet.
There's a lot of flexibilityand if you love to travel,
there's a lot of perks.
And so I think thatunderstanding the options for
(19:38):
employment there is a lotnowadays and looking at the
couple of categories of optionsfor how to be employed or how to
do that yourself, is a greatplace to start to make sure that
who you're going to work for,if you're going to start it
yourself matches their goals forwhat they're trying to do with
their life and with theirflexibility.
The more you take on yourself,you get a little bit less
(19:59):
flexibility, but the more ofyour compensation you give up if
you're working for someone else.
So it's definitely a balance,and I think that starting with
determining who would be thebest type of employer for you is
definitely where to start intheir research.
Speaker 1 (20:16):
What type of scales
is required?
I'm just curious.
To be a travel agent.
Speaker 2 (20:21):
I would say
organization is definitely the
number one thing.
So you're juggling a lot ofdifferent things in terms of
timelines and options anddifferent clients going to
different places.
We leverage technology a lot tohelp our travel agents, but I
still think that if you'resomeone, when you travel, you
(20:43):
were always making itinerary foreveryone else in the group or
in the family, or you're thatperson in your designated work
group who always tends to becommunicating the plans to
everyone else and keeping thetimeline of where you're going,
it probably means that it's agood fit for you.
If you were the traveler thatjust shows up and doesn't know
(21:04):
how you got there, doesn't knowhow anything got booked or when
you need to be where probablynot the right career choice, but
I think it's something thatcomes naturally along with the
passion for travel.
So I think that having thatdesire to travel frequently is
something that helps our travelagents understand, not only from
(21:25):
a work but a vacationperspective, what our clients
want and need while they'retraveling.
Speaker 1 (21:30):
Can you share maybe a
good experience that Rivertru
travel may have had from aclient that you perhaps made
their travel arrangementsseamless?
Speaker 2 (21:43):
Yeah, we make
everyone's travel seamless every
day.
I will tell you something thatjust happened.
Last week.
We had a new traveler come onwho had yet to complete their
onboarding, so we didn't haveall the information about how.
They would maybe prefereverything to be done, but they
need to trip booked for 48 hours, so we were able to get that
(22:05):
trip booked without having allof the information we typically
would.
Then, once they were on thatbusiness trip, they ended up
needing to come home a day early.
We're able to successfullyovercome those obstacles without
having all of the informationon hand.
I think it was a goodencouragement for that traveler
to get back home and providethat information to us, but
(22:28):
we're able to juggle things asthey come in and handle
everything seamlessly with andwithout all the information that
we typically prefer.
Speaker 1 (22:38):
What changes in
travel have you experienced
being on the travel agent side?
That's probably wasn't therepre-COVID that you see today.
Speaker 2 (22:48):
We had our inception
post-COVID.
But I am an avid travelermyself and I think the biggest
change that traveler should beaware of is the flexibility with
airlines.
So they used to be differentacross the board, more flexible
than not, and that changedduring COVID.
(23:08):
I think there was a periodwhere no one was flexible and
everyone lost their money andthen they came back and seemed
to have a period of a lot offlexibility and that is now gone
.
So anyone who hasn't reallybeen traveling since that period
of flexibility should be veryaware that they have created
more tiers of ticketing optionsthan used to exist.
(23:33):
So making sure that you'reselecting that flexible ticket
option, especially in businesstravel, is something that we
always recommend.
We always think that the tripis set, it's going to happen
until another priority comes upor things need to be rearranged
within the group that you're inand someone else can go and you
have something else you need toget done.
(23:53):
So definitely always keeping inmind that those lowest costs,
those lowest fares, are usuallynot flexible and we even see
things from economy to a maincabin and you have main cabin
non-refundable fares and stuff.
So that's something we keeptrack of so that our travelers
don't have to, but if you're notusing our services, definitely
(24:15):
be mindful of thosenon-refundable, non-flexible
fares.
Speaker 1 (24:19):
Now I heard you
mentioned that you're an avid
traveler.
Now let's kind of get a littlepersonal here, if we can.
What is your most memorabletravel experience and why?
Speaker 2 (24:30):
I'll tell you, I have
so many.
Speaker 1 (24:32):
So I'll tell you the
first one that.
Speaker 2 (24:33):
I thought of when you
asked that I was eight months
pregnant and we were in Hawaii,one of my favorite places, but
it was our first time to theNepali Coast, which I don't know
if you've seen the Nepali Coast, but it's the Jurassic Park
looking like just amazinglygreen, lush mountains, mountains
(24:55):
yes, and we were hiking throughthat.
I was eight months pregnant,somehow still making it, and I
was thinking through thisbusiness plan of River Street
Travel and the more time I wasthere on that trip and hiking I
was just falling in love withthe idea.
So one holds a special place inmy heart in Hawaii and the
(25:20):
Nepali Coast.
Speaker 1 (25:22):
Eight months pregnant
hiking.
Speaker 2 (25:23):
Yes, yes, I'll have
to send you all, have to send
you the picture when we get offthe podcast here I look like I
was probably being pushed up themountain, but hiking is my
favorite thing to do, so I madeit through just fine.
Did not deliver the baby whilehiking or while on the boat tour
.
Speaker 1 (25:42):
That's funny.
So you said you're an avidtraveler, you've been to Hawaii.
I was thinking about going toHawaii, but when they had the
fires I thought that, mike, isit still worth going over there?
Speaker 2 (25:53):
Yeah, of course.
So the fires were on Maui and Iwould say two things.
I think that if you'reinterested in going to Maui
specifically, which is going tobe the island that was impacted
just being respectful of thecommunity that was impacted,
obviously everyone on thatisland and all of the islands is
(26:14):
going to feel the impact.
But it was a very touristdriven area and I think that
there's probably still someappreciation for people coming
to the island, putting thatmoney back into the economy and
not all that disappearing at thesame time, but probably having
that respect to give thosepeople the space and not, you
know, trying to make it back upthere or go in that particular
(26:37):
area.
But there's a lot of otherbeautiful places in Maui the
road to Hanna, other resorts,other areas, lots of things to
do there, and then outside ofMaui, the rest of the islands as
well, are just as beautiful anddon't have that same impact
right now.
Speaker 1 (26:55):
Can you share some
unique or off the beaten pad
travel experiences that you mayhave arranged for a client?
Speaker 2 (27:05):
Right now, on the
vacation side, we have set
destinations so we handle cruiselines, theme parks, all
inclusive resorts and we have apartnership with Adventure by
Disney and National Geographic.
So those are internationaltrips that go to all the wonders
(27:27):
of the world and some of themost amazing places, but those
are set itineraries so that,through the travel agency,
that's what we offer.
However, personally, I havealways been everyone that I know
is personal travel agent- hey,you better be careful.
Speaker 1 (27:41):
You may get a lot of
calls from HTM professionals
wanting some travel arrangementstaken care of for them.
Speaker 2 (27:48):
We're prepared for it
and we are definitely in the
future.
You know we're not quite twoyears old, so we're definitely
trying to get there where wealso do those custom travels to
different locations.
For me as a traveler, I thinkthe most important thing when
you're utilizing a travel agencyis being able to know that
you're working with someonewho's been there.
(28:10):
You know you can get the Googlereviews, you can get what
everyone else says online andget that handed to you, and
sometimes that is super helpfulfor the busy professionals out
there.
That's definitely helpful, butI think that it really can, you
know, make or break a trip tohave those personal
recommendations for wheresomeone's been, their
(28:30):
perspective and where they would, what they would recommend you
doing, based on your personalpreferences as well.
So we're going to get therewith those offerings.
Anyone who wants that, justhold on tight.
We need to increase ourbandwidth first and be able to
take care of all of our businessclient needs, as well as the
set vacations that we have.
Speaker 1 (28:51):
How do you see the
future of travel in the HTM
industry evolving?
Speaker 2 (28:58):
In the HTM industry.
I think that it's going tocontinue to evolve with remote
monitoring and, luckily for allthose HTM professionals who want
to break, who don't want tokeep flying around all the time,
I think that that is going tobe a huge shift in the coming
years and make it so thatthere's actually less of a
(29:19):
travel requirement.
I also think that with HTMservicing the healthcare
industry prior to COVID-19, thehealthcare industry was very
slow to get on board withvirtual meetings and I think
that has changed and I thinkthat will continue to evolve and
change as the youngergenerations come into leadership
(29:41):
in healthcare and we'll seeeven less travel.
So hang on tight.
I think it's coming thedecrease in the need for travel.
Speaker 1 (29:53):
Well, I don't know if
that's a good thing for you.
Speaker 2 (29:59):
Yeah, for what we're
offering.
Maybe not for us, but Iempathize with those folks who
are traveling every week to adifferent place, staying in a
different hotel, or coming backhome for four days to be gone
for five days.
So I think that there is apositive side to every story.
Speaker 1 (30:17):
Well, River, I really
appreciate you coming on HTM on
the line and I wish you luckwith the best with RiverTru
travels agency.
Now, before you leave, can youjust share some type of advice
for the HTM industry when itcomes to making travel
(30:38):
arrangements?
What advice can you give tothose companies who may be
handling they travelarrangements in the office?
Speaker 2 (30:46):
The number one advice
I can give them is give us a
call.
We will expand youradministrative support staff,
give you that dedicated supportand allow your support staff and
your travelers more time to dowhat they need to do the higher
priorities for getting yourcompany deadlines and
(31:09):
expectations met, and we willtake that off their plate for
them.
So yes, give us a call.
Number one advice hands down.
Speaker 1 (31:17):
Thank you once again,
river, and like I said before,
you always welcome to come backanytime.
I wish you luck and muchsuccess with RiverTru travel.
Thank you for coming on.
Speaker 2 (31:28):
Thanks, brian, take
care.