Most marketing teams pour time, money, and AI tools into tactics, email sequences, content engines, and funnel hacks without realizing their core offer is the real problem. In this episode, Mike Montague sits down with Jessica Miller, award-winning host of It’s Your Offer, to unpack how to create "Hell Yes" offers that act as the most profitable lever in your business, especially under $1M in revenue. Together, they break down the myths of overcomplication, the pitfalls of copycat offers, and why your marketing will never convert if your offer isn’t magnetic.
Whether you’re a CMO trying to optimize pipeline efficiency or a founder chasing product-market fit, this conversation is your shortcut to clarity. You’ll learn how to tap into what you actually want to sell, why most buyers decide without needing a 27-scroll landing page, and how to use AI to support, not replace, your human-first instincts. Get ready to rethink how your best offer finds your best buyer.
CHAPTERS
00:00 – Intro: What is a “Hell Yes” Offer?
01:30 – Most businesses overcomplicate their offers
03:00 – Why hard work ≠ profits (and what it does)
05:00 – The leaky funnel problem
07:15 – How to know when you’ve found a Hell Yes Offer
09:00 – Energy, not just strategy, drives conversion
10:45 – Don’t copy the market, create from what lights you up
13:00 – AI can’t fix a broken offer, but it can multiply a working one
15:30 – Offer validation tips: talk to real people
17:00 – The role of speed, simplicity, and specificity in offer design
19:30 – Human-first AI marketing tips for CMOs
22:00 – Final thoughts: Where to start with offer optimization
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
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