Lisa Oda, founder of HiveStir and Director of AI at Infinite Marketing, explores how AI is transforming modern marketing practices. Mike and Lisa dive into practical applications, including content repurposing, funnel optimization, prompt engineering, and persona-driven strategies. They also discuss how to effectively stack AI tools like Claude, ChatGPT, Perplexity, and Gamma to elevate marketing performance.
If you’ve ever felt overwhelmed by the buzz around AI or unsure of its true value, this episode will provide you with a clear and actionable understanding of how AI can help marketers work faster, sharper, and more effectively to deliver exceptional results.
CHAPTERS
01:02 – What “Human-First” Means in AI Marketing
Lisa defines what it means to keep marketing human-centric, even as AI tools become more powerful.
02:58 – The Rise of AI in Marketing
Discussion about how marketers are the leading adopters of AI, and how good marketers are using AI as an “Iron Man suit,” not a shortcut.
05:03 – The Power of Thoughtful AI Collaboration
Why slowing down and thoughtfully integrating AI tools can actually accelerate better outcomes.
07:00 – Task-Based Thinking: AI vs. Human Roles
Lisa discusses her past work on the “Human Approach to AI” and how marketers should choose tasks wisely when integrating AI.
09:03 – Lisa’s Favorite AI Tools & Workflow Hacks
A walkthrough of Lisa’s toolstack—Claude, ChatGPT, Perplexity, Gamma—and how she blends them to create effective workflows.
11:19 – Collaborating with AI as a ‘We’
Why marketers should see AI tools as collaborators, not one-click solutions.
12:19 – AI in Content Repurposing and Presentation Design
How AI tools like Zoom, Gamma, and ChatGPT reduce post-production time and boost creative efficiency.
14:30 – Staying Focused: AI as a Clarity Amplifier
Lisa explains how AI helps prioritize messages and skip time-consuming design choices.
16:29 – Cross-Platform AI Stack Tactics
Mike and Lisa share how they use AI for image generation, website copy, social scheduling, and more.
18:23 – The New SEO? AI Optimization & Discovery Channels
An in-depth look at SEO in the age of AI, attribution, and the future of discoverability.
22:37 – Marketing Funnel Optimization with AI
Lisa shares how AI can support marketers across every stage—from awareness to conversion.
25:56 – Persona Simulations and Real-Time Feedback
Using ChatGPT personas to get “focus group” style feedback and refine content strategy.
28:12 – Short-Term Strategies for 2025
Where marketers should spend time this year: analytics, personalization, and ethical automation.
30:26 – Future-Gazing: AI, Robots, and Breakfast?
A fun, futuristic look at where marketing—and life—might go with
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
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