Enchanted Scrunch represents an entirely new way of doing business today.
Dasha’s (the founder's) ability to create an instant connection with her audience through content is an inspiration to re-think the way many approach selling a product online, while building a community at the same time.
Branding is changing. The way people shop online is changing. Dasha is an incredible example of how to do things differently, and how to create a true connection with your audience.
The goal in this episode is to walk you through Dasha's story behind Enchanted Scrunch, to show just how much ecommerce is evolving today, and to show you how to best evolve in the fast-changing world of ecommerce.
Takeaways - Creating engaging content is key to success on TikTok. Passion and authenticity are crucial for building a strong brand.
- Use haters as fuel to keep pushing forward. Expanding to different sales channels, such as Amazon and retail stores, can help grow a business.
- Stay adaptable and open to new platforms and trends in social media.
Chapters:
00:00 - Introduction and Background
01:06 - Starting Enchanted Scrunch
02:02 - Inspiration and Early Challenges
03:00 - Going from Etsy to TikTok
05:11 - Using TikTok to Drive Sales
07:22 - Creating Engaging TikTok Content
09:06 - Dealing with Age Restrictions on TikTok
10:24 - Expanding to Amazon and Retail Stores
11:07 - Types of Content that Succeed on TikTok
12:55 - Designing and Expanding the Product Line
13:53 - Dealing with Haters and Negativity
15:24 - Expanding to Amazon and Retail Stores
17:07 - Advice for Selling on TikTok
19:07 - Keys to Success for Online Brands
20:03 - Future Plans for Enchanted Scrunch
21:07 - The Changing Landscape of TikTok Content
23:12 - Where to Find Enchanted Scrunch
23:34 - Final Advice and Closing
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