Podcast Summary:
In this episode, Teikametrics CEO Alasdair McLean-Foreman sits down with Charlotte Maines, Director of Fire TV Business and Devices Advertising at Amazon, to explore how Fire TV, Alexa, and other Amazon devices are transforming the advertising landscape. From full-funnel strategies and AI-powered personalization to GenAI-powered creative production and campaign accessibility for e-commerce brands, this conversation is packed with actionable insights for any brand advertising on Amazon.
Timestamped Episode Outline:
00:00
🔹 Introduction: Charlotte Mayes’ role at Amazon and her history with Fire TV
00:40 🔹 Fire TV’s global growth (250M+ devices) and role in Amazon’s advertising ecosystem
02:08 🔹 Devices as a full-funnel opportunity: engaging customers in relaxed, non-transactional moments
03:50 🔹 The power of pairing Fire TV UI placements with Prime Video ads (2x incremental reach)
05:02 🔹 Accessibility: How eCommerce brands can buy Fire TV ads through Amazon DSP
06:17 🔹 Including devices in broader DSP buys to hit KPIs and maximize efficiency
08:25 🔹 GenAI and large language models for content discovery and personalization
10:05 🔹 How GenAI supports advertisers: faster creative production with brand control
13:16 🔹 GenAI-generated audio ads: using product detail pages and reviews to outperform traditional ads
15:01 🔹 Trust, IP, and the role of human input in generative workflows
17:08 🔹 Future trends: Avatars, Alexa Plus, and the rise of humanized brand engagement
19:20 🔹 Fire TV as a discovery engine: the six-minute window to capture attention
22:03 🔹 Testing on a budget: Why Alexa and Fire TV placements offer high ROAS and low risk
24:33 🔹 Final thoughts: Education, accessibility, and the future of full-funnel Amazon advertising
✅ Key Takeaways:
Fire TV is a full-funnel ad solution with over 250 million devices sold globally and 4.2+ hours of daily viewership per user.
Advertisers can access Fire TV and Alexa placements via Amazon DSP, making them available to even small and mid-sized eCommerce brands.
Pairing Prime Video ads with Fire TV placements yields more than 2x incremental reach.
GenAI is streamlining creative production, especially for asset-heavy placements like the Fire TV “feature rotator.”
Amazon’s GenAI audio ads use detail pages and reviews to create ads that can outperform human-generated creative.
Testing is low-risk via CPC-based DSP campaigns; advertisers only pay for what works.
Alexa Plus and Fire TV represent a new wave of contextual, immersive brand engagement—reaching users while they’re relaxed and attentive
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.