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May 30, 2025 40 mins

"Nobody was born knowing how to sell" - In this powerful conversation with Kat Mak (business & sales coach, and author), we dive deep into the real reason your ‘authentic’ sales approach might be falling flat.

Cat shares her journey, including a painful wake-up call that transformed her entire approach to business and life.

We explore:

  • Why spamming DMs will never work (and what to do instead)
  • How to recognize the early warning signs of burnout before it's too late
  • The surprising truth about selling products you don't personally use. 
  • The exact conversation framework Kat learned watching her father at markets that still drives sales today

This episode is packed with actionable insights on building genuine connections, avoiding the "crap trap" of overwhelming to-do lists, and why saying yes to yourself might be the most profitable decision you'll ever make.

Key Points

00:01:20 Origins of authentic selling
00:03:30 The mindset shift from selling to satisfying needs
00:14:10 Cat's physical burnout story
00:17:10 Warning signs of approaching burnout
00:26:30 Common storytelling mistakes in sales
00:32:20 Selling products you don't personally use
00:35:10 Cat's journey to Times Square

Ready to transform your sales approach and protect yourself from burnout? Hit play now to discover how to sell authentically while preserving your sanity and joy.

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Connect with Kat Mak

https://www.stan.store/katmak

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Spotify

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Johanna Sanchez is a High-Performance Coach and Anti-Hustle Productivity Expert who helps high-achieving women scale their businesses without burnout.

She's the founder of More Hours Collective and creator of the REPS Framework, helping 6- and 7-figure CEOs build profitable businesses that support their vision instead of burying them.

Subscribe to Hustle to Harmony for weekly productivity strategies and business growth systems that actually work for real humans with real lives.

Connect with Johanna

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