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November 14, 2012

Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. We discuss the differences between direct marketing and branding and which one suits your business. We talk about the market, competition and how to squeeze the most from every dollar.

0:24 – Introduction

3:18 – Two types of marketing

5:19 – Gary Halbert story

6:01 – Identify the market

7:21 – Have access to the market

8:09 – Have an affinity with the market

8:47 – Competition

11:04 – Is your marketing accountable?

13:32 – Lifetime customer value

14:24 – Test the market

16:34 – Tip of the week

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