In this episode we discuss lead generation for hvac companies. Specifically, how to create compelling offers and lead magnets to get masses of people interested in your services so you can follow up and close.
0:05 - Introduction to Lead Generation
1:04 - Lead generation magnets
2:23 - How to build lead generation magnets
4:25 - How to not be a commodity
6:17 - Marketing the magnet
6:44 - Building a list of interested prospects.
7:06 - Marketing the lead generation magnet: online ads
9:53 - Marketing the lead generation magnet: offline ads
11:00 - Call your prospects
11:51 - Recap of online and offline ads
13:31 - Qualification Process and Follow up
16:59 - Have interesting follow-up methodologies
17:45 - Lifetime customer value
19:34 - Tip of the week
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