In this episode we discuss social media, does it work for HVAC businesses? If so, how to use it to attract customers.
0:35 - Facebook
2:16 - Twitter
3:53 - LinkedIn
4:47 - Google+
6:39 - Use social media: Know what people say about your business
8:09 - Use social media: build an audience
8:48 - How many tweets per day?
9:57 - Don't post crap on Twitter
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