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January 10, 2013 11 min

In this episode we discuss market leadership. Positioning is so important for your business. Market leadership will stop you from being marginalized so you can be rewarded and run your business like a maven.

0:40 - Be a Market Leader

1:14 - Advantages of Market Leadership

1:15 - 1st Advantage: Set the buying criteria

1:58 - 2nd Advantage: less sensitive to market change

2:54 - Strategies to become a market leader

2:58 - Strategy 1: Produce content regularly

3:37 - Word of caution!

4:50 - The key is to have a Unique Selling Proposition

5:23 - Content-ideas


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