Episode Transcript
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Speaker 1 (00:02):
Are you ready to
master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys, be professional, guys.
I'm going in.
Okay, there's that intro done.
Alrighty, you have Mia on thepodcast here, all by myself.
(01:06):
Me and Kristen have been goingbehind each other's backs lately
doing podcasts with otherpeople, which is a bit strange.
Anyway, I am going to play foryou an interview that I did with
a complete stranger anotherTikTok stranger, who slid into
my DMs and asked me to be on herpodcast and she said come to my
content studio in Melbourne, doa podcast with me and let's
(01:29):
just talk shit.
And I said, hell yeah.
So it was actually really funto talk to another creator in
person and actually go to hercontent studio.
And because a reallyinteresting woman she's in her
fifties but she is obsessed withcontent like I am.
She's recently been diagnosedwith ADHD in her fift, but she
is obsessed with content like Iam.
(01:49):
She's recently been diagnosedwith ADHD in her 50s, so she's
starting to navigate thatjourney as well.
She has a successful fashionbrand that she ran with her
daughter over COVID and it kindof just exploded.
So she runs that from hercontent studio in Melbourne as
well and she does in-personworkshops.
She does UGC herself.
She also coaches otherbusinesses with their content
(02:11):
creation.
She has all of her cameras andlights and everything set up in
the studio so she doesphotography.
She's a really amazing woman andI had such a good time sitting
down with her in her contentstudio and when two ADHD brains
get together, you know it'sgoing to be lots of talking,
lots of business ideas, and Ithink I met her for two hours
and by the end of it, we alreadywere talking about what we're
(02:33):
going to do together, so buckleup for this one.
Vic is amazing and, yeah, ifyou want to go and listen to her
other podcasts, she is onSpotify and also on YouTube, and
she has some Facebook groupsthat I'll link below.
If you're interested innetworking with other
entrepreneurs and creators inMelbourne, or using her content
(02:55):
studio, which is calledMelbourne Content Studio, down
there in Brunswick, if you needa space to get some content done
, so let's go to get somecontent done so let's go.
Speaker 2 (03:04):
You do have an
interview.
I do I do?
I can't remember the name ofthe guy.
My last interview I asked herwhen she started her business,
like three times.
She must have got so annoyedwith me, because I'm thinking
about the next question and I'mnot listening to her answer.
This is Mia Steele.
Mia, you're an ADHDentrepreneur, multi-spicy,
(03:26):
multi-passionate,multi-passionate business owner.
I'd love to talk to you aboutthat.
I'd love to talk to you abouthow you manage your ADHD and how
you view it in terms of itbeing an asset, because I think
it's an asset.
Speaker 1 (03:41):
Give me your elevator
pitch first, yeah so I have
only been recently diagnosedwith ADHD in the last 18 months.
So before I knew that I hadADHD, I've always had this
entrepreneurial spirit and I'm abit flaky and I do all these
different things and I've donethree university degrees and
just job hopped.
I just couldn't keep.
Yeah, I just got really boreddoing the same thing over and
(04:02):
over and I don't know, it's justin my blood.
And I was a paramedic for along time and that was a good
job to suit my brain becausethere was lots of different
things and every day wasdifferent.
But I was just burnt outmentally and physically and so I
quit.
One day and I picked up TikTokand I found a video talking
(04:22):
about user generated content andI'm like, well, I just quit my
job, I need something ASAPbecause I've got to pay bills
and everything.
And I made $7,000 in my firstsix weeks, oh goodness.
And I was like holy shit thisis something.
Speaker 2 (04:36):
This is fun.
When was that, like, how oldwere you, what year was that?
Speaker 1 (04:45):
So this was three
years ago.
Well, three and a half yearsago, so not that long ago I just
came off the back of maternityleave and I was just I don't
know, when you have kids, youjust get that desperate feeling
to stay at home again and so Ididn't want to go back on road
and all this anxiety and that'swhere it sort of really pushed
me to quit and start something.
But through that journey ofcreating content for brands and
doing UGC, I started to realizethat my brain is different and
(05:07):
I'm really liking this and Isort of fell into the ADHD
algorithm on TikTok and Istarted to realize, holy shit,
that sounds so much like me.
And yeah, I went through thediagnosis and I've started three
businesses since then and I'vehit six figures with every
single business.
Speaker 2 (05:23):
Okay, tell me, what
are your businesses Summary?
Speaker 1 (05:25):
Yeah, so originally I
did the UGC, yep, and so I've
made six figures doing that andthat's been amazing.
That sort of led me into doingaffiliate marketing and brand
deals and I've made six figuresin that realm as well.
And then I randomly met anotherneurodivergent creator on
TikTok, kristen, who's mybusiness partner now, and we hit
six figures with our business.
(05:46):
We have a membership forcreators and we hit six figures
in under a year.
What's that membership?
Yeah, so it's called High PopCollective and it's a membership
where generally women in their40s or older because that's sort
of the demographic that weattract come in and we teach
them how to create content, howto do UGC and how to monetize
their passions through digitalproducts.
(06:06):
Yeah, so, completely online,and we meet with our students
once a week or every month andwe get guest speakers in and we
have course materials and wejust because we're both pretty
neuro spicy we've made thisbusiness into a bit of an
umbrella business and we just dowhatever we want yeah, oh, my
goodness, we're playing anin-person event and you know, we
(06:28):
do brand deals and we've justrecently partnered with another
Australian company and we'recreating our UGC marketplace, so
a place where brands can findcreators okay, so is it like
creatorflow.
In a way, we we like to breakthe rules and I've sort of done
ugc through platforms like thatupwork, creator flow but I found
(06:50):
that, working with agencies andplatforms, they take a cut, yes
, and you've got to abide bytheir rules and their contracts
and they take ownership of yourcontent and all these things.
And, yes, I thought you knowwhat?
Let's make our own place wherethe creators are in control.
Speaker 2 (07:05):
They get 100% of the
revenue and so we're building
that now I have a Facebook groupcalled UGC Australia or
whatever, and I've got a fewbusinesses, I've got a few UGC
work out of that group.
So it's basically sort of whatyou're saying.
The businesses will go on thatand post what they need and then
(07:28):
the creators will then answerDMs and then you know off they
go negotiating their contract.
Yeah, so is it similar?
So similar.
Speaker 1 (07:37):
We've also got a
Facebook UGC group as well for
40-plus creators.
Speaker 2 (07:42):
Oh, is that yours?
Yeah, that's it, I've joined it.
Is that New, zealand, australia?
Speaker 1 (07:46):
Yeah, so we created
that and we're finding that
there's still a lot of back andforth with the brands and
creators.
So they post a job, thecreators go yeah, I'd love to do
that.
And then the brand has to goand email them, get their
portfolio.
Like there's a lot of theyfilter through all that.
Yeah, so we're building it out.
So all the creators have theirportfolio.
Yes, yes, yes, and so brandscan scroll through and filter
(08:09):
through.
I need a 40-year-old womanwho's got a caravan, who lives
in Melbourne, and that will comeup.
Yeah, yeah, and so they justcontact you straight.
Speaker 2 (08:18):
Well, I've got a
Facebook group as well.
Several Facebook groups, ofcourse Of as well.
Several ways of going, ofcourse, of course.
But no, mine's called Melbourne, ugc Creators Melbourne.
I think I'm probably in that.
Yeah, you probably are.
Yeah, but this week I've gained85 followers, which is crazy,
because I've just changed,because it was called Content
(08:38):
Creators Melbourne, and I'vejust changed Content Creator to
UGC Creator, and boom, ugc wordis such a hot word at the moment
.
Speaker 1 (08:47):
We get people coming
in every single day just
approving people.
Speaker 2 (08:50):
every single day I
sent TikTok to prove my daughter
wrong and you did.
I hope, yeah, so we had a likea thrifting depop business
anyway, yeah, and you know, shewas the talent and I did all
this good, because I love movies, I love creating stuff, um, and
then she checked spares by day.
(09:10):
She's like gosh.
No, if you're so good, you know, because she wasn't wanting to
do what I wanted to do, I can'tlove.
You're so good at this and justdo it yourself like I will.
Yeah, so when some of this isthat a G person, oh yeah, you've
got to do it.
You're like putting fire to the, you know.
Thank you, yeah, yeah.
And so, yeah, I started likeTikTok and I just started doing
(09:31):
it like an art because I'm asketcher, so I started doing
watercolour on it and back thenit was so easy to grow it was
2,000.
So easy boom 10,000 followers ina month, like it's one viral
video.
Speaker 1 (09:43):
It's so much harder
now yeah, and I mean that proves
the point that you know we'vegot.
Most of our creators are over40 and some of them are just
killing it because there's notmany, yeah, and so brands jump
on them and absolutely yeah, I'malways one behind the camera.
Speaker 2 (10:00):
And my daughter,
she's young and beautiful and
you know we had that fashionbusiness that we grew she's
always the one in front of thecamera.
Why would anyone want to see amiddle-aged lady, especially
being Asian?
Like no one would want to seeand watch me.
But only recently I thought mymindset just changed and I said,
(10:21):
well, there's not that manymiddle-agedaged women who are
doing UGC, and even with my own,like my daughter's fashion
brand, we're always looking fordiversity, because that's what
the world is wanting now.
It's not just you know the sizesix tall model, it's, you know,
(10:42):
people of colour, people ofdifferent sizes and different
shapes, real bodies.
So I thought you know what?
There's a market for me, butthere's a market for everyone.
Yeah absolutely.
Speaker 1 (10:51):
And like you're not
going to buy a wrinkle cream
from a beautiful 20-year-oldcreator, you're going to buy it
from a 40, 50, 60 plus year oldwoman.
And we just got one of ourstudents a job the other day.
He is 76 years old and it wasfor a garden tool that is
designed for older peoplebecause it's really easy to use
and you know $800.
Speaker 2 (11:12):
Easy.
And brands do think outside thebox too, because, let's say, I
do a lot of renovation videosand tools.
It's not just for men, it'salso for women.
Like a lot of women arerenovators, so you know, like
that's where the market is, anda lot of the brands are getting
into this because like, okay,well, you know, let's make
(11:32):
something and show that a womancan use it.
I did a video on how to createa fly screen and that went
completely viral, completely.
And I had no idea, like I'mlike fly screen.
It's the most boring video ever.
But yeah, there was somebody onthe comments that said you know
(11:52):
what?
I have scrolled past likethousands of videos of men
making this, but I've stoppedand watched yours all the way
because you're a woman.
Speaker 1 (12:04):
It's a pattern
breaker, isn't it?
Yeah, and it's like if she cando it, maybe I can do it.
Speaker 2 (12:08):
Oh yeah, you put a
handyman with the tool belt.
You're like, oh, I'm not goingto do that.
Yeah exactly, exactly I'm happy, but when you put a woman in
front, wow, you know, that'sachievable.
Speaker 1 (12:19):
Yeah, I don't think
people realise how many older
people are actually on apps likeTikTok.
You think it's all the youngpeople, but they're really not.
Speaker 2 (12:34):
Look, I went to this
business lunch just last week
and the guy was talking he's adigital marketer and he's got a
digital marketing company andhe's talking about Google Ads
and meta ads and all that stuffright.
And I just raised the questionsaying what about TikTok?
You haven't covered TikTok.
And he's like oh, that's justfor teens.
You know, that's for teens.
No one's going to look atTikTok.
He really belittled me and Isaid you are so wrong, you have
(12:55):
no idea what you're talkingabout.
I put him aside afterwardsbecause I don't want to be wrong
and I said hey, you know, Idon't want to put you on the
spot.
Tiktok is almost going toreplace Google as a search
engine.
And you can't sleep on TikTok.
And you're wrong about theteens, because the parents get
on TikTok because they want tokeep their kids safe and then,
once they're addicted to it,it's damn swirling.
Speaker 1 (13:17):
Yeah, yeah, yeah,
it's so true and it's just so
fun as well.
I don't know like sometimes itcan take one viral TikTok to
explode your business andcompletely sell something out,
whereas I find Instagram isreally hard to grow on and it's
really hard to go viral.
It's getting better, though, isit?
(13:38):
Yeah, I mean, I've built all mybusinesses organically through
TikTok and I might repurpose to.
Speaker 2 (13:42):
Instagram and whatnot
?
Speaker 1 (13:43):
and nurture people on
Instagram?
Yeah, but as a top of funnelit's perfect.
Yeah, absolutely.
Speaker 2 (13:49):
I always explain I've
said this so many times but I
always explain to my clientsthat you look at TikTok like
you're standing on a really busystreet and you're handing out
flyers or doing something.
You know you've got to be loud,you've got to be.
That's why you know it's thesame as traditional marketing.
(14:10):
You know, Beautiful people geteyes on them, get stops to
scroll.
Or you just put on like amascot outfit because you're
loud and you want to grab thatattention.
Or you're adding value, Likehere buy one, get one free
coffee, Something that givessomebody some value.
Yeah, and that's TikTok Busystreet.
(14:32):
Nobody knows you.
You've got to learn how to stopthem and no one wants to be
stopped by a salesperson on abusy street, Exactly.
And then Instagram is you'vealready got them in your show,
Like they've already taken yourflyer and they've gone into your
shop because you've attractedthem in.
Yeah, and the purpose now is tokeep them there, whether it's a
(14:53):
beautiful cafe, aesthetic,yummy food, adding that kind of
value, but they're in your spacealready, yeah, yeah.
So that's like middle funnel.
And then, obviously, website isthe conversion.
Speaker 1 (15:04):
Yeah, exactly, and I
think these days, especially on
TikTok, your follower accountdoesn't really matter that much
because everything's on the Foryou page.
So you are trying to just grabthem at that top of funnel, and
it's an interest-based algorithmtoo.
So if they're interested insomething that you're talking
about, you'll show up on theirFor you page again.
They don't necessarily have tofollow you.
(15:26):
No, whereas TikTok I meanInstagram your followers see
more of your stuff and you'renurturing them that way with
stories and whatnot.
Yes, absolutely, it's a wholestrategy.
Yeah, absolutely.
So, having said, that.
Speaker 2 (15:37):
Do you think niching
is less important now on TikTok?
I think so.
Speaker 1 (15:45):
And we're like our
business is sort of moving more
into that personal brand as awhole instead of niching down on
one particular topic anddriving yourself mad, especially
ADHD.
It's very hard to just talkabout one thing and that's all
you talk about.
I mean, it is a quicker way togrow, I guess.
But if you have a solidpersonal brand, people buy from
people.
Then you are able to talk abouta few different things and have
(16:06):
a few different topics and afew different offers.
Be that multi-passionate thatyou are and still make a good
income.
Speaker 2 (16:13):
Yeah, yeah.
No, that's good to know,because it's sometimes very hard
to stick to a niche with apersonal brand.
Life changes all the time, soyour interests change, and I
always started off doing lots ofrenovation videos because I was
just renovating my house and Ithought you know what I need to
create content.
So I just found that as anexcuse to create content.
But there's only so many wallsthat you can paint, yeah, and it
(16:36):
takes a long time.
You know the renovationprojects take a long time.
So you're going to findsomething that you can be
consistent, yeah, and when therenovation finishes, you're like
what?
do?
I do now.
Speaker 1 (16:47):
And I found for me,
specifically, since I've been
doing a lot of ADHD-basedcontent, instead of choosing a
niche topic or a niche product,choosing a niche audience is
really helpful because then youknow them deeply because
generally they're you and youknow their language.
And you know them deeplybecause generally they're you
and you know their language andyou know their interests, and
they start to follow you andlike you as a person, not just
(17:12):
that one topic that you'retalking on, and it gives you
room to pivot.
And so if you had a nicheaudience of, let's just say,
educators and you're doingrenovation content, but you're
speaking to them in a way thatthey understand and they can
relate to, yeah, and then all ofa sudden you start talking
about indoor plants.
Speaker 2 (17:30):
You don't have to
burn that business.
That's exactly what I meanExactly.
How do you know You've beenstalking me?
Speaker 1 (17:37):
I kill a few indoor
plants and if you've got this
niche audience, then having afew different topics is okay.
You don't have to go and burndown the renovation stuff
because that's finished and youwant to talk about things now.
Speaker 2 (17:51):
Yeah, at first I was
like, oh, you know, I'm doing
the renovations.
And then I wanted to talk aboutbusiness, because I'm really
passionate about business.
I love it.
But then does anyone want tohear about business?
And like, yeah, I just found it.
I hesitated, I didn't know howto swap in between, but but now
I just do it.
Like I think, well, if I losefollowers, I was really scared
to lose followers, yeah.
But I think, well, you knowwhat you lose once in a while.
Yeah, exactly.
Speaker 1 (18:12):
And so if you can
speak to, you know a particular
maybe it's 40 plus you knowwomen who are single and I don't
know have a particular interestthen talking to them about a
few different things, that kindof have this through line.
Speaker 2 (18:26):
It gives you space to
just be you, yeah, what do you
find most works for you at themoment?
I?
Speaker 1 (18:30):
find I've done a few
TikToks about this recently is
these neurotypical marketingstrategies I find really rigid
and don't sit well with me,especially things like content
planners and having a niche andall these things.
And I'm just trying to breakall the rules and just have fun
and I pick up my phone andcreate a TikTok when I feel
(18:52):
inspired to, not because I'veplanned it or I've scripted it
or I've done all these things,and they're the videos that
resonate and get really goodviews.
So I find using your intuitionis a lot better than reading a
marketing playbook that says dothis, this, this, this?
Speaker 2 (19:09):
People don't want to
see that anymore.
No, they see straight through.
I can't even keep to a contentschedule.
Speaker 1 (19:15):
I tried because
someone said you should do that,
and then you feel like shitbecause I didn't do that.
Yeah, I didn't fill out thisand I didn't.
Speaker 2 (19:23):
Yeah, you failed.
You're setting yourself up forfailure.
Yeah, yeah, so if you don'tplan it, then you can't fail.
Speaker 1 (19:28):
Yeah, it's not fair.
Speaker 2 (19:29):
Yeah, not everyone
works like that.
No, yes, like a lot of peopledo have to put aside time to
create content because they haveto do it for the business, but
that's not their passion.
They're just ticking a box forthat day.
Yeah.
Speaker 1 (19:41):
And I think another
thing too especially if you want
this to be your full-timebusiness and your life, you sort
of have to get obsessed withcontent.
Yes, and love doing it and justpick up your phone and just
don't care for it to reallyreally work.
Yeah, and I think the peoplethat struggle are the ones that
aren't really obsessive.
Speaker 2 (19:59):
Yeah, yeah, no,
you're absolutely right.
I love everything about itcoming up with new ideas, and I
don't think that's something youcan teach.
We can't all be contentcreators.
The businesses do have to havecontent, yeah, but it doesn't
mean that they are contentcreators.
Speaker 1 (20:17):
Yeah, do you know?
Yeah, and it's a big thing, andthere's lots of businesses out
there that I don't want to getin front of the camera.
I don't want to be the face.
I don't want to do this, Idon't want to do that, but it's
such a big part of business.
Business and growing it Exactly, and if you don't start to
(20:37):
enjoy it, you kind of got to,which is an option.
Yeah, yeah, and I mean that'swhy people hire UGC creatives.
Speaker 2 (20:43):
Yes, you know I don't
want to be in front of the
camera.
You know that's not for me.
I mean, the mindset there isthat it's not a personality
trait, it is a skill that youneed to learn.
Like if someone says to youyou've got to learn Excel to
further, you says to you you'vegot to learn Excel to further
your job, your position, yourcareer, whatever your business,
(21:03):
you've just got to learn thatprogram.
You will learn it because youneed to do it.
So it's like that with contentcreation You've just got to
learn how to create content oraccept that you need help in
that.
Like throw some money at it orpay somebody to help you with
that and it gets easier the morethat you do it.
Speaker 1 (21:22):
Confidence is a
muscle Before I started.
I still am.
I'm an introvert, I'm very shy.
I like my alone time.
Three years ago, the thought ofgetting on TikTok and
clustering my life all oversocial media would have been
horrific.
And when I started to get paidfor it and I started to get
better at it and I was postingevery single day, I don't even
think about it.
No, no, no.
Speaker 2 (21:42):
And if you get a
horrible comment or what have
you, you learn how to deal withit or just learn how to not take
it so personally, Because youknow there's those keyboard
warriors out there.
They're everywhere, they'reeverywhere and you can't help
that.
If you don't put yourself outthere, you kind of just have to
accept that there's going to bepeople.
Speaker 1 (22:01):
You could be doing I
don't know the best thing in the
world researching cancer andhave a breakthrough, and someone
will have a negative comment.
Speaker 2 (22:16):
Everyone has a
negative comment.
It's crazy, it's just yeah.
But I actually now tend to havea little bit of a celebration
when I get the negative comments, because negativity just
spreads so much faster thanpositive comments.
I get people fighting overstuff in my comment section,
which helps my algorithm.
It blows it up.
Speaker 1 (22:31):
Yeah, yeah.
Speaker 2 (22:32):
So when, yeah,
sometimes you know I mean you
don't want to always try to likepoke the bear or whatever, but
sometimes you know you want toput a little bit of
controversial out there.
Speaker 1 (22:43):
Yeah and that's some
creators' strategy is to do that
, is to provoke conversation andarguments in the comments
section as part of theirstrategy to help them grow.
But I like to think of it assomeone who is doing more than
you is never going to talk downon someone.
Yeah, it's always the peoplewho is doing more than you is
never going to talk down onsomething.
Yeah, it's always the peoplewho are Doing less.
Yeah, you're triggering thembecause you're doing more than
(23:06):
them, yeah, yeah, yeah, I wasgoing to say like I've lived in
any other country, but I feel it.
Speaker 2 (23:13):
Yeah, yeah,
definitely yeah.
When my daughter startedcontact tracing at 15, it was,
yeah, it was pretty horrible atschool for her, and the worst
thing is that you've got to turnup at school every single day
and face these people.
For us, it's fine, because bythe time we see that person or
whatever, it's been a week ortwo weeks or maybe more.
All you don't have to see themat all which is great.
(23:33):
Give me some tips if I was juststarting out.
Speaker 1 (23:36):
Yeah, so it really
depends on your goals.
What do you want?
Sorry, I should turn that up.
It's all right.
Believe I didn't, because it'sreal.
We don't like to edit ourpodcast too much either.
Yeah, so it really depends onyour goals.
Do you want to become aninfluencer and have the big
following and go viral?
Or do you have a small businessand you want to sell products?
You know there's lots ofdifferent ways to go about it,
(23:57):
depending on your goals.
But for a lot of women thatcome into our space is they
think they've got an idea andthey want to make money from
home because they want to betheir own boss and have more
freedom and whatnot.
But when you're starting out, itreally is just a big science
experiment.
You just have to create a lotof content on lots of different
things, really figure out whoyou are, why you're even here,
(24:21):
what you want to talk about, andthat will change over time.
But the more content you putout there, the quicker you will
find what it is that you reallywant out of it all, and we do a
fantastic exercise with ourstudents called your deep why.
So you ask yourself why youwant this seven times and it's a
(24:42):
bit of a process and it can bereally difficult to get to that
seventh why?
But you just sort of work yourway through and you get to the
crux of why you want thisbusiness, and then when things
come about that you might wantto pivot, or you see a shiny
object.
If it comes back to your deep,why then everything becomes so
much easier?
Yeah, and you just tieeverything back to your deep.
Why then everything becomes somuch easier?
Yeah, and you just tieeverything back to your deep.
(25:03):
Why?
Speaker 2 (25:03):
Right, what is?
Speaker 1 (25:04):
your deep why.
So initially, before I did thisdeep work which was thanks to
my business partner Kristenshe's been in brand and
marketing for over 20 years Ijust thought I wanted to make
money online and I just want tomake money online.
So I was staying home with thekids and that that was my life.
But I went through the wholeprocess and it can get a bit
emotional and when I got to thebottom of it, my deep why is
(25:26):
inspiring and since I've beendiagnosed with ADHD, it's gotten
a little bit deeper.
But it's inspiringneurodivergent women to be
themselves and just do the thing.
Don't stay boxed in, don't justget the white picket fence
because that's what society toldyou to do.
Just do the thing.
Don't stay boxed in.
Don't just get the white picketfence because that's what
society told you to do.
Just do what you want to do.
And so everything that I do allcomes back to that deep why and
(25:48):
just empowering them to starttheir business or do the thing.
What about?
Speaker 2 (25:52):
non-neurodiverse
women.
Speaker 1 (25:54):
Yeah well, I mean,
that's what it was before I got
this diagnosis.
But as I started to document myjourney through my ADHD, I
started to find that especiallywomen with ADHD you put the mask
on and you do the thing and youtick all the boxes and you
internalize everything and it'salmost like you just need
someone to give you permissionto get out and just do the thing
(26:15):
and fuck all the rules and makeyourself happy.
Because if you're going to staystuck in a job that you hate
for the rest of your life justto tick the boxes and pay the
mortgage, what kind of life isthat?
And it all started to erupt forme when I started the UGC and
me and my partner, we had ablock of land and we were going
to build the house and it wasall lovely and after COVID
(26:37):
lockdown and I quit my job, Iwas just like I don't want that.
I've been told that getting amortgage and doing all these
things is the right thing to doand I had the good job, but it
wasn't making me happy and so wesold everything, we bought a
caravan and we tripped aroundAustralia for two years and it
was the best two years of mylife and my kids had a ball, and
(26:58):
it was just me giving myselfpermission to just go.
You know what?
I don't care what anyone elsethinks.
You don't need to be normal.
No, you don't need to conform.
Yeah, and that's the thing thatyou don't have to be normal.
You're just making yourselfmiserable, and if people have
got something to say about that,that's none of my business.
Speaker 2 (27:14):
I can totally relate,
like we used to live in another
area and it was just, it waslike white bread or vanilla, if
you call it.
Everyone was being the Ken andBarbies with the picket fence,
the kids, the dog, yep, and youknow, everyone was perfect.
And I really struggled withthat.
(27:35):
Like you know, I felt like suchan outsider and I'm sure people
would have thought that I wasso weird.
I felt so weird, I just felt soout of place.
Speaker 1 (27:44):
Yeah, yeah.
And you start to internalize,like what's wrong with me?
Yeah, why do I feel like this?
Why can't I just do whateveryone else is doing?
Yeah, because you're not builtthat way.
Speaker 2 (27:53):
Yeah, when I got
diagnosed which wasn't long ago,
two months ago yeah, I just satin my car and cried for half an
hour.
Yeah, I had no idea why I wascrying.
You had ADHD anyway.
It was just like giving myselfcompassion.
Speaker 1 (28:13):
Yeah, and it's almost
like when a psychiatrist tells
you yes, you have ADHD.
It's just like, oh my God.
It's just like this permissionslip or this realisation that
this is why I've been feelingthis way my whole entire life.
And someone's just given methese four letters, yes, and all
of a sudden it's just thisrelief.
It's a grief because you think,oh, if I had known years ago,
(28:35):
maybe things would be different.
But it's just that.
Speaker 2 (28:38):
Yeah, getting back to
the label, I mean I have lots
of friends and they probablythought I was weird, but as soon
as you know I got diagnosedwith ADHD and they knew, I know
I think they were just a bitmore compassionate, a bit more
like accepting of my quirks.
Speaker 1 (28:54):
Yeah, yeah, and I
mean I've noticed two different
ways, especially documenting myjourney very openly online about
my diagnosis.
Some people will think it's anexcuse you just want to label
it's fake, it's made up or allthis sort of stuff.
But then there's the other sideof it, where you almost start
(29:15):
attracting similar people to youand similar thoughts, and this
community and people become, Idon't know, more open and
accepting the more you talkabout it.
Speaker 2 (29:24):
People are
discovering that more than when
we were younger.
Also, a lot of the parents thatare friends, you know, because
I met a lot of friends throughmy kids.
They have kids with ADHD, so Ithink that's where the
compassion comes in.
Speaker 1 (29:39):
Yes, yeah, it's more
talked about now and yeah.
So I think that's where thecompassion comes in.
Yes, yeah, it's more talkedabout now and yeah, and I think
An understanding.
Yeah, a lot of people think, oh, everyone's getting diagnosed
with ADHD now.
Well, I think it's 7% of thepopulation have it, but it's
just talked about more.
Yeah, and we're discovering newways to live and new tools and
(30:00):
new strategies to help thesekids.
I'm pretty sure my oldest hasit as well.
We're going through thatprocess, but just having the
awareness of your brain's justdifferent.
Let's do it your way, yeah, Notthe narrative way, absolutely.
Speaker 2 (30:12):
I mean school,
university, all that stuff.
They don't sort of teach youhow to be an entrepreneur, how
to survive.
That way, they teach you how toget a job in the system.
And that's what school does.
You get there, you conform, youget this job and you work up
the ladder.
Yeah, then school's not madefor people like us.
Speaker 1 (30:35):
No no, it really
isn't.
And I mean I've got two sons,and my eldest he's just me and
he's struggling in school, andmy youngest is very neurotypical
and he's good at work and hedoes a lot of things, but the
school, there's just no leewayfor learning.
And so as a parent and I knowADHD now and all the things
(30:58):
about it I can give him tools athome and I'm teaching him about
entrepreneurship and him reallydiving into his interests.
And if you're not going up onthe next reader and everyone
else is, that's okay, it's justa reader, yeah, it's fine.
Speaker 2 (31:11):
Yeah, no, that's so
competitive.
When you get to primary school,it's just testing and grading.
Yeah, and the helicopterparents doesn't help at all.
Your kid is on this level, mykid's on.
Yeah, I don't care, yeah, likeno one's going to care when
you're 25.
No, we've had so manyencounters and friendship breaks
(31:32):
up.
Competitive sports, like, oh myGod, your kid is not going to
be a professional athlete.
You know some of them will be,but most of them won't be?
Speaker 1 (31:41):
Yeah, and it's always
pressure.
Like a lot of kids, they dobasketball and soccer and all
this stuff after school.
But what happened to justcoming home and using
imagination?
They're over-scheduled.
Yeah, yeah, yeah.
And as someone with executivedysfunction, I couldn't think of
anything worse than raising thekids all around.
I said to my kids what do youwant to do?
If you want to do that, let'sdo that.
Yeah, but when you get sick ofit, then we'll do something else
(32:04):
.
Yeah, you know, and when youhave more of an insight into a
neurodivergent brain, you can bemore compassionate, and you
know.
Speaker 2 (32:13):
What are some of the
advantages, what are some of the
pluses of a neurodiverion brainin terms of business?
Speaker 1 (32:20):
Yeah, I think
risk-taking is a big one.
So I've always been arisk-taker, ever since pretty
much high school days.
Speaker 2 (32:28):
I think if it wasn't
for my husband, I'd be in the
gutter somewhere yeah me too.
Speaker 1 (32:33):
Me too, yeah, 100%.
And so, when you're anentrepreneur and a business
owner, you have to take risks.
Yeah, you have to.
Yeah, and so, when you're anentrepreneur and a business
owner, you have to take risks.
Speaker 2 (32:40):
Yeah, you have to.
Yeah and you have to.
I call up my husband all thetime and go okay, tell me if
this is a dumb idea and I'malways.
Speaker 1 (32:46):
I actually talked to
my partner the other day.
I'm like, because he's a chippyand he's getting older and he's
tired and sore and he's justdone that job for his whole life
, yeah why don't we just?
start a coffee van or justsomething like so we could work
together and do this business.
And he's like, yeah, but that'sa risk, I'm not a risk taker.
I'm like but you need someonelike me, and I mean selling all
(33:08):
of our stuff and travelingaround Australia.
That was a risk, but we did itand it was amazing and he loved
it and the kids loved it.
Speaker 2 (33:15):
And you can't take
anything with you.
You can take experiences.
Speaker 1 (33:21):
Yeah, yeah.
And we could have built thehouse and had the big mortgage,
but I probably would have had tostay in my full-time job to
service that mortgage and not bewith the kids and all the stuff
.
So I think risk-taking is areally, really big part of it
and you know, no business that'staken off, you've got to take a
risk?
Speaker 2 (33:37):
Yeah, absolutely.
And we don't have impostersyndrome.
I don't think I think I can doanything.
Why can't I do that?
Megan did that.
Why can't I do that?
I'll just give it a go.
It's like it's delusion Totally.
Delusion, totally, and that'sprobably ignorance is bliss,
because you kind of just jumpinto the deep ends and you're
like, oh shit, I shouldn't havedone that.
Speaker 1 (33:57):
Yeah.
But also another one is notoverthinking things like just
doing it Impulsive, yeah,impulsive, the impulsivity and
just start a business.
Don't think about it, becauseif you sit there and think about
it and dwell on, it.
Speaker 2 (34:08):
You talk yourself out
of it.
Yeah, yeah, yeah, and that'snormal People are normal People
do that.
Yeah, they think through itlogically.
Speaker 1 (34:23):
Yeah, yeah, clean it
all out.
Speaker 2 (34:25):
But most of the
impulsive stuff are the funnest
things.
Like you know, we weretravelling.
I was travelling with mydaughter and there was this band
playing and I was like I'mgoing to ask them if you can
sing, because she loves to sing.
Yeah, she's like, oh my God, no, no, no, you know whatever.
And yeah, got up and sang it.
No, no, you know whatever.
And yeah, got up and sang.
It was like one of the bestnights of our trip.
(34:45):
Everyone gets up and danced,you know.
Yeah, talking about dancing,like if there was this band
happening everyone's.
This was only a couple of weeksago and everyone was just
sitting there like rocking away,really enjoying the music.
No one was getting up to dance.
My kids used to be in bands.
I know that, you know.
Bands love it if they getpeople up dancing.
(35:06):
Yeah, they really feed on that.
No one's.
Everyone's too embarrassed.
They just wanted to sit downand I was just like you know,
I'm going to go up and dance, myfriend, and we just started
dancing like nobody's watchingand then, yep, everyone got up.
Everyone got up.
The dance floor was full and itonly takes that one person to
(35:27):
just be weird.
Yeah.
Speaker 1 (35:29):
And that's again part
of my deep why is sort of
leading through example.
That's why a lot of my contentI document my journey and
through that I hope that otherpeople see themselves in me and
go well, she's doing it, maybe Icould do that too.
Yeah, and that's why I do it.
And go well, if she's doing it,maybe I could do that too and
that's why I do it.
And when I was growing upbefore I knew I had ADHD, I
couldn't understand why I justcouldn't be happy in one place.
(35:50):
I would have to move cities andtowns and jobs and friends and
I had trouble maintainingfriendships because I'd just be
moving around all the place.
But you know what?
I've had so much fun in allthese different places, finding
new things, discovering newthings and people.
And sometimes I look at myfriends who've lived in our
hometown their whole entire lifedoing the same job.
I'm like how do you?
Speaker 2 (36:11):
do that so boring and
you've grown as a person with
the experiences and you're notgrowing if you're comfortable.
Yes, you've got to get out ofyour comfort zone.
That's where the magic happens.
Impulsivity, risk-taking whatelse is there?
Speaker 1 (36:32):
I mean some people
look at jumping from thing to
thing to thing to thing as a badthing.
A lot of the neurotypicalmarketing advice is to pick a
niche and go hard on that niche.
You know you're going to failif you do too many things at
once.
I don't think you grow as aperson or an entrepreneur if you
do that.
Speaker 2 (36:44):
So I think it's
really that's very neurotypical.
Speaker 1 (36:46):
Yeah, I think it's
really important to explore, to
express yourself in lots ofdifferent ways.
Speaker 2 (36:51):
And, to be fluid, you
can go in.
For example, I went in acontent coaching business
thinking that I wanted to helpcreative people because I am
also an illustrator and a lot ofcreative people don't know how
to market themselves.
They know how to do thingscreatively, but they don't know
how to market themselves.
And I went in there thinking,yeah, I'm going to be so much
(37:12):
fun helping these creativebusinesses and all that stuff
which would be.
Then I just started getting alot of financial advisors,
mortgage brokers, as clients andI thought, oh, this is boring,
I don't want to work withfinancial advisors.
Yeah, pass it off a bit.
But you know, they were thepeople that recognised, which I
(37:33):
did not.
It was so surprising.
Actually, they were the peoplethat recognised that they needed
content and maybe they alsorecognised that they needed help
and they were willing to payfor help, yeah, and so, yeah, I
just took on that niche.
It wasn't my initial intention,whereas the creative people it
was harder for me to convincethem to get over that line
(37:53):
because they didn't think theyneeded it.
They thought they were creativeenough or whatever.
They thought the process was.
Yeah, but, as I was saying, ifyou don't sort of open yourself
and try new things, throw somepasta at the wall.
You wouldn't discover what fits.
This is not working.
I'm just going to give up onthis.
Speaker 1 (38:12):
Yeah, exactly yeah,
and that's why we teach our
students to build that personalbrand, so that you don't have to
burn the business down everytime you choose a different
niche because you are the nicheand it's you and you're creative
and multi-dimensional andwhatnot.
I don't know if you've doneanything with human design.
Do you know your human design?
No, definitely not it's reallyinteresting.
(38:34):
So it's based on your birth date, day and place of birth and
basically I think there's fourof them there's a manifester, a
manifester generator, agenerator and a projector, I
think.
And when you find out yourhuman design and go deep into it
, it really it's so spot on andhuman design for marketing is
(38:55):
really interesting.
We did a project with a humandesign for marketing woman
called Yvette Meyer and shereally helped us find our human
design and incorporate that intoour marketing.
And when you find out so I'm agenerator and I like to respond.
So I didn't know this before,so I like to respond.
I can't plan marketing and Ican't just do all those things.
(39:17):
I need to see something andrespond to it.
And so when you start to learnabout your human design, you
realize that if you're trying toforce other marketing
strategies that aren't in linewith your human design, it's
really difficult and you startresenting your business and it's
really hard.
But when you lean into yourdesign, it's almost like oh of
course.
Speaker 2 (39:36):
Yeah, it's a natural
easy Working with the current,
not against it, Exactly so howdo you take a test on human
design?
Speaker 1 (39:43):
Yeah, so you can just
go online and just type in,
find my human design and you putin your birth date and the
place that you were born.
So why is?
Speaker 2 (39:51):
the birth date and
the place you were born
important.
Speaker 1 (39:53):
I don't know why the
place is important, but you also
need the time of your birth aswell.
Right, that would be good, yeah, yeah.
So if you can't find that out,I don't know if it's on your
birth certificate or not, but mymum told me and yeah, I don't
know how it does it and there'slots of things that I can't
explain because I'm not veryknowledgeable on it, but there's
all these different chakras andstuff going on but I was really
(40:16):
surprised how accurate.
Right, it sounds a little bithocus pocus.
It does, yeah, yeah, but whenyou sort of know that and read a
little bit about it, you'relike of course, that's why I
love doing content, or why Ilove documenting journeys and
all that sort of stuff.
Speaker 2 (40:29):
Yeah.
Speaker 1 (40:30):
Yeah, and I mean my
business partner.
She's a manifesting generator,so they like to do a million
different things at once, and ifthey're just doing one thing,
they're unhappy, and so she'sgot lots of different businesses
going on at once, and that'show she works the best.
Yes, and that's part of herhuman design as well.
Yeah, so, yeah, it's reallyinteresting.
Speaker 2 (40:46):
Yeah, definitely go
and research that.
Yeah, yeah, yeah.
What advice would you give to aperson just starting content
creation?
Speaker 1 (40:55):
Yeah, I think a big
part of it is confidence Having
the confidence to put yourselfon social media and people that
you know will find your account.
Yes, you know, yeah there's abig one.
Yeah, it seems to pop up onthere for your page, but I did a
TikTok the other day, I'm notsure if you saw.
It is when you really thinkabout it, you're getting
(41:15):
yourself, you're cutting offyour opportunities and your
growth because you're afraid oftiny little electrical neurons
that are firing off in somebodyelse's meat, like meat inside
their head.
Yeah, and when you look at itlike that, it's like it's just
bizarre why you would get sohung up and anxious about that
and generally you think peopleare thinking about you all the
(41:37):
time, but they're not.
They're thinking aboutthemselves.
So kind of changing yourmindset and just doing it anyway
.
Yeah, and I think that'sanother thing that's good about
having ADHD.
Is that object permanence orimpermanence, where, if you
don't see it, it doesn't exist.
So for me, I post a TikTok andI forget about it.
I don't go back and watch itand stress over it.
So if you post it and it's goneand the next thing, I like to
(42:01):
do it so quickly.
Speaker 2 (42:02):
I'm so impatient.
I don't like editing.
No Spending hours editing andre-watching it and getting it
perfect.
I'm just like just get it done.
Done is better than perfect,that's why I blog on TikTok?
Speaker 1 (42:12):
because it is just
messy and it's.
You know.
Some of my most viral videosare me in my pyjamas and the
light is bad and all that sortof stuff.
Speaker 2 (42:19):
Yeah, surprising,
isn't it?
Yeah, there's all these ruleslike good lighting, blah, blah,
blah blah, but it's likesometimes it doesn't work that
way.
You've got how many followers?
Speaker 1 (42:28):
I've got 72,000 on
mine and 20 on mine.
Yeah okay.
Speaker 2 (42:31):
So if you lost it
tomorrow, today, what would you
do?
Just start a new one.
How would you?
Speaker 1 (42:36):
get it growing.
I'll just keep doing what I'mdoing now, just being relatable,
authentic, not thinking toomuch about my content.
I think people these days arereally looking for that
relatability.
They can see through themarketing, they can see through
the scripting, and I would justbe the more me I am online, the
(42:56):
more I grow and attract myaudience.
Speaker 2 (43:00):
What advice would you
give me on my account?
I?
Speaker 1 (43:02):
would just say to
almost and I'm sort of doing
this myself now because I've gota few different accounts Don't
be afraid to bring everythinginto one under one umbrella of
you, Big Walker, this is me, Iam Big Walker and this is all my
multifaceted amazing things.
And when you choose an audiencewho is a bit of a niche
(43:25):
audience with a similar interestor thought pattern or what have
you, that's when you reallystart to attract your community.
I mean my ADHD page, the DMsare full all the time and the
comments are full all the timeof people just thanking me for
being over there.
And so when you oh, tiktok, yep, Wow.
I only get dm's from you, knowsleazy shipper daddies, yeah
(43:50):
it's tempting sometimes but,yeah, like just people thanking
me for just being so vulnerableand out there, because they're
like I didn't.
I thought I was unusual and Ithought I was different, but I'm
just like you and so the moreyou are on your account, the
tighter the community you'll get.
You don't have to go viral andhave a million followers, but
(44:10):
you can easily make a full-time,beautiful income with a small
audience that are really sort of, I was going to say, attracted
to you but have a connectionwith you and, like you said
before, I feel like I alreadyknow you.
It's just me on TikTok yeah,the same mask.
I made a lot most of my moneywith under 20,000 followers,
(44:31):
which of your income stream isthe best?
Speaker 2 (44:33):
Best, as in the most.
Speaker 1 (44:35):
The most, yeah, the
most At the moment it's our
membership, so we grew that tosix figures in under 12 months.
Speaker 2 (44:41):
And where do they
subscribe?
Is it a website, or is it onyour TikTok membership
subscription, or what's it?
Speaker 1 (44:46):
Yep.
So it's through.
We use Kajabi, so we host ourmembership on a platform called
Kajabi and it'shighpopcollectiveco, and people
can join the membership and wedo free bootcamps and free
masterclasses inviting people in, and then we also have an
ambassador program.
So a lot of our ambassadorsshare our community with their
audience as well, and we paythem commissions and they get
(45:10):
referrals.
Speaker 2 (45:11):
Yeah, it's quite a
consistent income.
Speaker 1 (45:14):
I was going to say,
yeah, we've set it up to be a
monthly membership because,being ADHD, specifically, you go
through periods of burnout whenyou don't want to show up and
you're tired and all the things,and so having a business where
you get monthly income coming in, no matter what you do, has
been a lifesaver.
(45:35):
You can do low ticket, highticket and anything.
Monthly is fantastic, and evenaffiliate marketing I'm getting.
Is that with Amazon?
Fantastic?
And even affiliate marketingI'm getting.
Is that with Amazon?
I've never done Amazon.
I'm really intosubscription-based affiliate
marketing for software becauseit is that monthly recurring
Okay yep.
So when someone joins up to aplatform that you use and love
(45:55):
and what do you do?
Stand store, kajabi, flowdesk,tailwind, so any sort of
platform that you use in yourbusiness every day and you love
it you can share that withpeople and if they join up using
your link, every single monthyou get paid.
Speaker 2 (46:11):
Which of the
platforms are the most popular?
Speaker 1 (46:13):
StanStore has been a
big one, big one for me,
especially if you're a creator,what do?
Speaker 2 (46:17):
you sell on StanStore
?
Sorry, do you sell anything onStanStore?
Speaker 1 (46:21):
Yeah, so I've used
StanStore ever since I started
my UGC, pretty much.
So it's like a link in BioTool.
You can sell digital products.
You can even do courses.
If you don't want to pay forKajabi, you can host a community
membership On Stan's Store OnStan's Store, okay.
(46:46):
So why wouldn't you doeverything on Stan's Store and
not use Kajabi?
So Kajabi for us is a littlebit more sophisticated in the
analytics and we run paid adsand tracking and the funnels and
all that sort of stuff.
So it is a little bit nextlevel.
But for just starting out, youknow a very simple linking bio
tool.
We've also just partnered withFingertip, which is a new
Australian linking bio tool thatwe're hosting our marketplace
on and it's basically standstore, but on steroids, right
(47:09):
and very, very affordable tendollars us a month and you can
host everything on there as well.
What it is a?
Creating their fingertip, whichis like their standy store.
It's really creative andbeautiful and you can put videos
and link all your stuff andthen that will be their
portfolio on the marketplace.
Their brands can scroll through.
Speaker 2 (47:26):
Yeah, I was a public
speaker, so I have an agent that
hosts everyone's profiles, likesimilar to yours, and then just
books them out for people.
Yeah, but it's a very arcadeset up because, again, they're
putting videos on it so quickthat people just hear 30 seconds
videos of what you're aboutExactly.
(47:47):
They will want to book you.
You know, as opposed to myphoto, which was taken maybe 20
years ago, I have set up my newphoto Please update.
I have not updated.
It's really bad yeah.
Speaker 1 (47:59):
Yeah, and I mean, I
used to be on Upwork for my UGC
and you just sort of feel likeyou're swimming in this sea of
just thousands of free lids.
Yeah, it's like.
Fifa yeah but you have to buytokens and they take a cut and
it's very clunky and you can'texpress yourself on there you
(48:21):
make money hosting themarketplace.
So we are affiliates forfingertip yes, and so we're
partnering with them.
This is just the beginning ofour partnership and we're the
first company who have created amarketplace on their platform.
Right, we'll be working withthem in the future, but
generally we've just kept it socheap for our creators to have a
fingertip yeah that they canuse for their website or selling
(48:44):
their digital products and havetheir portfolio, and then that
portfolio will take onto themarketplace Money from it.
But this is our way of solvinga problem for our creators and
getting more people into ourworld and the awareness and
working with brands and seeing.
Speaker 2 (48:58):
So how are you going
to get the brands into your
platform?
Speaker 1 (49:02):
Yeah, so that's
something when you're building a
marketplace.
It's supply and demand.
Yeah, that could be the trickypart, but because we've got such
an engaged creator audience,we're getting them all on there.
It'll be open to everyone andwe do get brands coming to us
all the time.
We use creators and we'll justsay go here, go here, and then
we'll start marketing it tobrands and it'll be free for
brands to use as well as well.
(49:23):
Yeah, so free for creators.
Creators will pay the $10 amonth to have their software.
Okay, yeah, software, and thenthat's it.
Yeah, and then free for brandsto search through creators and
book creators through theirfingertips.
You get paid less if you're onplatforms like CreatorFlow and
you give all your content usagerights away and they take all
the raw footage and everything.
So user rights away and theytake all the raw footage and
(49:46):
everything.
So this way you're in control.
It's your contract, your terms.
You get all of the revenue fromthe brand.
So we're just trying to takeaway some of those pain points
for UGC creators.
What?
Speaker 2 (49:52):
do you think about
gifted collabs?
Speaker 1 (49:56):
I've done a lot of
them myself.
Really good.
When you're first starting outin UGC, you get that experience
of working with the brand andcreating the content and having
a deadline and everything.
I still do gifted collabs.
If I absolutely love the brand,I was going to buy it anyway.
It's a small Australian brandthat I want to support Mostly.
(50:16):
I charge, obviously, so I thinkyou have to be quite choosy
with your gifted collab, butthere's nothing wrong doing
gifted collabs.
But when it becomes yourfull-time job, you need to start
charging, because time it takesa lot of time yeah sure.
I think so.
Yeah, how much do you chargeper video.
So it really depends on thebrand, what they want, the
(50:39):
deliverables, how much time it'sgoing to take me.
So if I just put a blanket rulethat all my videos are $500
each, but it's a cooking brandwhere I have to go to Woolies
and get some ingredients andcook something, I'm going to
charge more for that becausethat's going to take me more
time.
But if it's just….
Speaker 2 (50:55):
Just like holding a
product up, mixing it, drinking
it.
Speaker 1 (50:59):
Yeah, so my rates
will vary with that, but I've
been paid anything between $300to $1,000 for one video.
Speaker 2 (51:07):
There's a particular
sort of level of businesses that
you find will value and pay forcontent.
Speaker 1 (51:15):
Yeah, I think it
depends on.
I mean, there's a lot of smallbrands that obviously don't have
the budget and they will tryand do the gifted and the free
or the very low paying, andthat's fine.
I totally get it.
You know, we've paid people tocreate content for us as well,
and sometimes the bigger brandsare really difficult to work
with or they'll go through anagency and the agency will have
(51:37):
to be cut.
So it just really depends onthe brand.
But I've worked with big brandswho are really well-known and
they've been fantastic and I'veworked with them directly.
Yes, that's the best kind, Ithink, when you get to really
speak to them directly Do youhave to chase money often.
Generally no.
A lot of creators will take 50%up front before they do
(51:59):
anything because they've beenghosted in the past.
Yes, but I generally get a gutfeeling with the email back and
forth beforehand.
That's not to say that Ihaven't had to chase money
before, but generally they'repretty good.
Speaker 2 (52:10):
So what's next?
Speaker 1 (52:12):
What's next for us?
Yeah, what's next for you?
We're really going intolaunching this marketplace.
We're going to start doing somein-person events.
Yeah, so your business partneris in Adelaide.
Yeah, she's in Adelaide.
We haven't met in person yet.
Yeah, so where?
Speaker 2 (52:27):
would you do the
in-person events?
Speaker 1 (52:29):
So she lives on a
vineyard, so our first one is
going to be on her vineyard,with some teepees, and it's a
local edition, so we're going tobe doing that and I think, like
I said before when we weretalking off camera, this world
of AI and everything's digital,I think people are going to
really crave that in-personinteraction.
That'll be, yeah, something thatwe'll focus on next.
(52:50):
Who knows, with us, we get anidea and we're like let's do it.
There could be somethingdifferent tomorrow.
So, yeah, you can never tellwith us, and I think our members
love that because they're likewhat's Mia and Kristen going to
do next?
I don't know.
Speaker 2 (53:02):
I can talk to you for
hours.
Yeah, I like my skin dry.
Yeah, I think there's so muchthere.
Thanks for coming.
I'll have to have you backanother time.
Speaker 1 (53:09):
Yes, we could talk
all day Talk about something
different.
Shit podcast.
I've uploaded so many good onestoo.