April 13, 2025 • 21 mins
Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.
The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, exploring the power of layering visual elements (camera movement, bright colours, unexpected actions) with compelling text and spoken words. This combination creates an irresistible invitation that transforms passive scrollers into engaged viewers.
One game-changing strategy we share is how to test multiple hooks with the same content. Rather than constantly creating new videos, we show you how to download existing content, replace the hook, and repost—effectively 10x-ing your chances of going viral without starting from scratch. This approach mirrors professional ad testing methods and can dramatically improve your content performance with minimal additional effort.
The most valuable tool for improving your hooks? Study what stops your own scrolling. When content captures your attention, analyse why it worked and add these insights to your creative arsenal. Think of your hook as a party invitation the difference between...
"If you're not busy, maybe stop by" versus
"First 10 people get a free...." Which would you respond to?
Want to skip the learning curve? Comment "Val" on our socials to access our viral hooks generator that we've trained with over 250 high-performing hooks and our expert knowledge. Start creating content that converts today!
💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?
Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE
Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, Whetheryou're just starting out or
ready to scale.
We are breaking down everythingfrom landing brand deals to
building your own empire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll,
stopping content into seriousincome.
Speaker 1 (00:41):
No filters, no fluff, just real strategies from two
neurodivergent mums who get it.
Speaker 2 (00:46):
So let's turn your phone into a video marketing
machine and let's go.
Speaker 1 (00:51):
Let's go, guys, be professional guys, let's go.
Speaker 2 (00:56):
Okay, there's that intro done.
Speaker 1 (01:02):
Let's do what we do best.
Welcome to the I Am thatContent Creator Podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No bullshit, just provenstrategies to help you scale.
I'm Kristen Werner.
I'm joined here with Mia.
How you doing?
Speaker 2 (01:21):
Hello, hello I feel like we got there.
We got there in the end.
Yes, what's going on this week?
Speaker 1 (01:29):
What's going on this week.
This week we thought we'd diveinto some practical things, a
little hooky McHookster episodefor you today.
So why are people scrollingpast your content?
We're going to share with youwhy we think and usually you
know, I'm sure you've all seenit, you've all gone I want the
hook prompts, all of that.
(01:50):
Hooks are massive.
Like getting the right hook iseverything, and we've got some
ideas and some examples for you.
So actually understand it,because I think it's all well
and good to talk about hooks,but then getting an actionable
example is really what we'd liketo do with you today, because I
know from watching very quickreels and TikToks they're
(02:12):
fantastic.
But at the same time, actuallygetting in and understanding
what it means to create a goodhook I think is important,
because a lot of the viralcontent that you may see with a
good hook they say you know, thereason that you're still here
is because of the hook, butyou're still kind of like trying
to unpack.
Well, wait, wait, what do youmean?
How did you do that?
(02:32):
And it takes a lot of different.
It's a bit of a formula, a bitof a little.
If you make it a cake.
Imagine you make a cake and youforget the eggs.
We forget the self-raisingflower it's not going to raise.
So we're going to give you acouple of actionable tips for
hookeroonies.
Speaker 2 (02:47):
Yeah, I think it's very easy and I used to do this
a lot too.
I probably still do.
Here and there I'll jump ontiktok to create a video, just
off the drop of my hat, and Iwon't even think about the hook,
and you know, the video flops.
So most of your thought beforeyou post a video, and in your
(03:08):
scripting as well, is thatyou've got to hook them in.
Spend more time concentratingon the hook, because then if the
hook doesn't work, the rest ofthe video, no one's going to see
it anyway.
So you may as well put moreeffort into that hook.
Speaker 1 (03:23):
Yeah, and so what does a good hook look like?
There is visual hooks, soshould we explain just a couple
of visual hooks, what thatactually means when it comes and
there's lots of different waysto do it We'll just give you a
couple of examples of what avisual hook can look like.
And when it comes to a socialmedia video, you literally have
three seconds, even less thanthat because we're so time poor
(03:45):
and so stimulated visually.
So what could a visual hooklook?
Speaker 2 (03:50):
like Mia.
So you're thinking of socialmedia as the visual platforms,
right, it's all about whatpeople see, and so having a
visual hook, lay it on top of awritten and a spoken hook as
well, is really important.
Because if you don't catch themwith your words in those first
couple of seconds, then at leastif you've got a visual hook,
(04:11):
you've got that as well.
And so visual hooks it doesn'thave to be crazy fancy, big,
bright colors.
It could just be as simple ascamera movement or putting on
lipstick or doing something withyour hands, because that's
making people look at oh, whatis she doing?
It could be you're in a weird,unusual place or you're wearing
(04:37):
a bright yellow jacket.
It's all about the visual.
And once you layer on yourwritten and spoken hook as well,
then you've got that sort ofmixture of three hooks happening
all at once.
Speaker 1 (04:53):
Yeah, and so that could be.
You know that calling out youraudience text on screen.
So instead of saying youraudience, you might have it
written text on screen.
It might be you know speakingto.
For example, if we just thinkabout us, it might be mums 40
plus or women 40 plus, smallbusiness owners, content
creators.
You know, actually calling outyour audience in the text.
(05:13):
Potentially it might be youwalking into a room or there's
some kind of movement with thecamera as you're doing that and,
like Mia said, with a brightcolored something or um, you
know one that's on TikTok and Iknow we've done it, Mia and ours
is um, having something unusual, Like in one of our ads, Mia
was pouring dishwashing liquidinto a coffee cup, just creating
(05:37):
something that then somebody'slike hang on, and I think
there's a few comments of peoplesaying that.
And I one day had a um, um, mylittle road mini mic on a spoon
and there was comments like, ohmy god, I love the spoon thing,
and I was like, let's see, soit's, it's catching people
because you're doing somethingthat's not normal to them.
Speaker 2 (05:54):
that's all part of the process yeah, and when
people are scrolling on socialmedia, if they, if you can catch
their eye, you know they'llstop.
And then, with the text onscreen and calling out who your
video is for is really, reallyimportant, because if they don't
, if they can't relate to thatvideo and understand that it is
for them in those first threeseconds, you're going to miss
(06:15):
them.
Yeah, you know we scroll reallyquickly and you hear the first
couple of words.
Do I want to listen to that?
Does that resonate with me?
Do I want to watch this?
That decision-making process isso quick.
Speaker 1 (06:30):
I think yeah, sorry go.
Speaker 2 (06:32):
I was just going to say so.
Calling out who this video isfor works really well.
Speaker 1 (06:37):
Yeah, and if you think of your hook as an
invitation, you know you'resending an invitation to invite
somebody into your content andso you know if you send out an
invitation.
You know you're sending aninvitation to invite somebody
into your content and so youknow if you send out an
invitation, then somebody isgoing to come to your party and
enjoy your party.
So you're putting an invitationto like, hey, come in.
And then, once they're in,that's when you get to enjoy
sharing your story, creatingthat bigger piece of content.
(06:59):
And I think what is lacking isyou know when you create the
piece of content and startingwith the hey guys, just
wondering if anybody here feelslike this, are you someone that
might not do this?
Like those kinds of things,you've lost me instantly.
(07:19):
And you know, with that,sometimes even I will create a
TikTok or something and not havethe hook in my head or not have
that exact thing that I want tosay in my head.
But I kind of get it out andall of a sudden I'm editing it
and then halfway through myvideo I'm like, oh there you are
.
And so you can go back and oftenI'll do that and cut there and
(07:41):
then take that clip to the front.
Now, it doesn't always thenmake sense as a free-flowing
thing, but what you do then isyou're also creating a space
where somebody comes in partwaythrough your conversation and
they're like what did they do?
Speaker 2 (07:55):
Hang on.
Speaker 1 (07:55):
that didn't make sense and that's another way to
hook people in is to kind ofdisrupt the thought pattern and
not give them a start to finishstory, but give them a highlight
and then you can go into yourstory.
Speaker 2 (08:06):
It's like they're walking into the room
mid-conversation like, oh, whatare you talking about?
Yeah, that's a really good one.
And you know what you can do.
If you had a video that you puta lot of effort into and you're
really proud of it and it wasreally, really valuable, and you
posted it and it flopped, tryit again, take the hook out and
replace it with something andchuck it out there again, and
(08:29):
you just never know.
And that's what you do whenyou're running paid ads as well.
You do hook variations, so youtest out maybe five, six, seven
different hooks with the samevideo and you'll see a clear
winner, and then you double downon that.
And so you can be doing thatwith your organic content as
well.
Speaker 1 (08:50):
And so for people that might not understand that,
mia, in terms of they might benewer to content creation or
they're just in the jam of itCan you just explain?
You kind of did them, but Ireally want people to see this
clearly.
So you're not creating contentover and over again, all new,
brand new ideas, but you've gotto take that piece of content
and then you're going to createdifferent hooks.
(09:10):
Do you want to just explainthat a little bit further so
people can really get it,because I don't think there's
not a lot of people doing it.
Well, but when you do, then yousee results.
Speaker 2 (09:20):
Yeah, yeah.
And so when you think aboutmainly TikTok Instagram is
moving this way as well yourvideos get pushed out to a For
you page of new people.
So you know, I just had aperimenopause moment.
Speaker 1 (09:40):
We're all pausing for Mia's perimenopause.
So that was your face.
It's not up to your face.
It's kind of like justcompletely went uh, yep, totally
lost it.
Speaker 2 (10:00):
It's not good.
Speaker 1 (10:02):
I can take this to my doctor as proof.
Yes, so this one time I wasdoing a podcast and my brain
just actually stoppedmid-sentence literally stopped
was about.
If somebody takes, like, how doyou take your piece of content
and then give it three or fourmore hooks, like how do you do
that?
But I think there's a lot ofpeople that don't that wouldn't
(10:23):
think, oh, I could take thatpiece of content that was really
good, I could download it andthen I could add a new hook.
What?
So that?
I think we need to make thatreally fucking clear.
Speaker 2 (10:33):
Yeah, yeah.
And so, as I was saying wasyeah, all your content is most
of your content is going out tonew people, so they're not going
to know if you post verysimilar videos, so don't worry
about posting out the same typeof content over and over and
over again.
But if you can test content andchange the hook every time,
(10:53):
then there's going to be morechance of that video taking off.
And so what essentially you'redoing is you've got your video
in CapCut or if you edit it inTikTok, you just cut out the
hook and just splice it and thenyou record another one and edit
it in that to the front of thevideo.
Doesn't matter if you'rewearing something different,
what have you?
(11:13):
Just play around with the hooksand keep posting that video
with a different hook each timeand you'll yeah, you could 10x
the chance of more people seeingthat video just because of the
hook.
Speaker 1 (11:28):
Yeah, and there's you know there's hooks and things
that people have done the samevideo and personally I've done
the same video a couple of timesand changed things out and the
results have been huge.
And sometimes they are not asgood as the first time.
Sometimes they're better.
So it's worth doing and testing.
And again, this is all aroundtesting your content because
(11:49):
you're going to get like Miasaid, it's going out to usually
a new audience anyway.
That audience are not sittingat home thinking you know what?
I reckon she posted that threedays ago Like no one's got time
for that shit and even if theydo, it doesn't matter.
Like it takes so long to getthese messages across over and
over again.
So it's really important totest that and not be afraid to
test that.
I think too often I know thatI'm guilty of this creating new
(12:12):
content like, oh, I have tothink of something new.
Oh, it always has to besomething new and fabulous,
where you really just got to dosomething and do it well.
Speaker 2 (12:20):
Yeah, and if you can understand hooks and how they
work and how important they arewhen you go to run paid ads, you
know it tells you at a 50% hookrate and you know shit, that's
good.
So understanding how importanthooks are for when you go to run
paid ads or even when you'recreating content for a brand and
(12:41):
they're using them as ads.
So having a hook rate of youknow, below 20%, the ad's going
to flop and they're going towaste money on that ad.
So really work on your hooksand look at the metrics and see
are my hooks hitting well, arethey not?
How can I change them?
How can I add to them?
(13:01):
How can I layer to them?
And just test, test, test, test, test.
Speaker 1 (13:06):
And really, at the end of the day, the only way you
are going to get informationback and understand hooks better
is by doing them.
And that's, like you know, it'swhy we created Val, our viral
hooks gal, val.
If you want Val, then she's inthe show notes or you can
comment on one of our posts, val, and we'll send you the link to
(13:26):
her.
But basically, we have trainedher with over 250 viral hooks
our knowledge, our expertise tomake sure that she's going to
craft that hook for you.
Now she's going to ask you afew questions.
When you first jump in there.
She's a chat GPT trained viralhook gal, but it's going to help
you niche down and get viralhooks.
So then go and test all of themthat she gives you with the
(13:49):
same end piece of content andBetty, her little bestie that's
in there, she's always going tohelp you create a piece of
content and a script to get itgoing.
So that's why that little duois so fantastic.
But in doing that, all you'redoing with this is building the
confidence to keep creating andgetting that feedback from your
audience.
And if we think about it likethat invitation, for example,
(14:11):
imagine that invitation has themost juiciest hook.
That's like the first 10 peoplein the door get a million
dollars right.
And that just lands somewhereand you pick it up.
You're like I'm in, I'm in,that's the invitation for me.
It doesn't say your name, itdoesn't say who you are, it
doesn't say anything about you,but it's loud in your lap Like
great, I'm in, I'm on the first10.
And then you get in there.
Once you're in there, then me asa creator, I get to take you on
(14:34):
the journey.
I get to take you through theparty.
I get to introduce you to thepeople.
I get to take you through mystory.
Now you're either going tocontinue is you're inviting
somebody into your content andthen, once they're in, then it's
your job to take them further.
It's your job to tell a story,it's your job to become magnetic
to them.
But if they're not getting thatinvitation in that first little
(14:57):
minute, like if that invitationlands on their lap and it says
so, like if you're not busy inthe next kind of 10 minutes, if
you just like we could come inhere and you can hang out with
me and say I scroll past that,but if I'd gone in there I could
have won $10 million.
So that's the importance of ahook and why we're so passionate
about you getting that right.
Speaker 2 (15:17):
Yeah, Be more conscious of them, look into
them, study them, use the AItools you know, and if you're a
UGC creator, again, this iswhere you can make more money
with your content.
Offer the brand more hooks.
Brands need to test content.
Do the same video with three orfour extra hooks.
Speaker 1 (15:39):
And understanding.
I've just actually nowcompletely lost my thought too.
Speaker 2 (15:42):
Just completely lost it.
Yeah, Barry is hitting hardtoday.
Speaker 1 (15:44):
What were you saying?
So the other thing that you cando, which is really important
to do, is notice what stops youwhen you're scrolling, because
that's a huge indicator of ahook that fucking works.
Like, how many times as acontent creator, tell me or tell
yourself, cause I'm not therein the room with you, but tell
(16:05):
me if you're listening to this,shake your head, yes or no.
If you're scrolling on a pieceof content and you watch it and
you're like, wow, that wasawesome.
And then you got to create apiece of content, you're like,
oh, I don't know how to hookpeople in, but yet you've
stopped on something before,potentially several times.
So it's have a, have a savedfolder, have a Trello board.
Of all the times that you stopon a piece of content, actively
(16:26):
think to yourself why did I stop?
What made me stop?
What was good about that?
And answer those questions,because that's what's going to
make you better at being acontent creator and better at
getting these hooks right, likeAI can't do all of that for you.
You need to understand what didI like about that, what made me
stop?
What made me share, what mademe say, what made me whatever?
(16:48):
That is key.
Do not forget that, because Ithink sometimes we underestimate
the power of like oh, that'swhy I love that piece of content
.
I could use that.
Speaker 2 (16:55):
Yeah, and you think about how much content you're
competing against in this big,massive digital sea.
So if you get attention, it'sgot to be a hook.
And watch big creators too,because you'll understand how
important their hooks are.
That's why they're big.
Speaker 1 (17:13):
Yeah, exactly.
So that's kind of just what wewant to talk about in terms of
the hook.
So it's a visual hook.
So think about movement, thinkabout what you're wearing, where
you are, where you're locatedthat's a visual hook.
Maybe what you're holding, howyou're holding it, you want to
think about the text on screenhook.
So what is it that you'recalling out?
What is it that you're notsaying?
(17:34):
But somebody's reading, likethey're getting all this
stimulus while they're watching.
What are you calling out inthat moment?
And then how you're holdingthem or taking them like what's
the invitation for somebody tocome into your world?
Start thinking about that.
That and also go to the shownotes, get viral vow, vow, a
viral hooks, gal, um and bettythe link is in there or, if
(17:56):
you're watching this on socials,just comment vow and we'll send
you that.
But that's probably the mostimportant things to get your
hooks right and test, test, test, test and then also um,
replacing the hook.
So getting a piece of contentthat worked and then testing
different hooks is really,really key to the whole process
and no more starting your videoswith hey, hey guys, just no, no
(18:22):
cut out as much air time as youcan.
Make it short, make it sharp,make it crisp, make it clear.
That could be a song.
All right, we're gonna do ournew little, our new little end
of podcast fun chat.
Hope you enjoyed last week's.
Yeah, I know, I know part of usis like a bit nervous to put
(18:42):
that one out there, but, likeyou know, this is us, so if you
don't like us, sorry that's howwe roll would you rather let's
jump into this week's, would yourather so?
these, would you rathers, willprobably let you into, how mia
and I think our sense of humor.
So apologies if you don't likeit, but you know what.
We hope you do it.
(19:02):
If you've got any good, wouldyou rathers like hit us up in
the dms, share them with us,because we want to share them
with you guys, because we look,we're getting some giggles out
of.
If you're not, also let us knowthat and we can cut this
section out.
But we get giggles.
Sorry, sorry, right now.
Mia, would you rather make outwith a goat, but nobody knows?
(19:24):
No one knows.
Or would you rather not makeout with a goat, but everybody
thinks you make out with a goatand talks about it?
This is tough.
Last week was tough.
It's not on TikTok and we justlost it because we were like so
(19:45):
stupid that it's so great.
But like what I love aboutthese is part of my brain
actually goes.
I don't know what would I do.
You've got to actually thinkabout it you do.
Speaker 2 (19:57):
So would I rather make out with a goat and no one
knows about it, or just not doit and everyone knows about it
or thinks I did.
Speaker 1 (20:08):
And it's in a really classy way.
It's not in like a bestialityway, like I just want to make
that really clear before wecontinue on this.
Like, this is like a loved upkind of way, just a peck yeah.
Speaker 2 (20:21):
Well, it was just a peck, I'd probably kiss the goat
.
To be honest, I'd kiss the goat?
Speaker 1 (20:27):
I think I would too, like I mean, there's something
about goats too.
I'm like they're so quirky andthey're so weird that I love
them for being that rogue.
Speaker 2 (20:37):
And the teeth.
Oh, and their eyes.
Yeah, I'd give the goat alittle kiss.
Speaker 1 (20:45):
I think I would too.
It would be better than peopletalking about it and you didn't
do it and like they're talkingabout it for life and you're
like no, no, no, that's not thejam.
Oh God we can't help ourselvesand we're sorry.
If you hate this segment, thenjust let us know.
But if you're kind of like thisis weird and these guys are
(21:06):
rogue, I'm here for it, then letus know your would you rather,
and we'll share it with theworld all right guys all right
guys.
See you next week.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, Whetheryou're just starting out or
ready to scale.
We are breaking down everythingfrom landing brand deals to
building your own empire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll,
stopping content into seriousincome.
Speaker 1 (00:41):
No filters, no fluff, just real strategies from two
neurodivergent mums who get it.
Speaker 2 (00:46):
So let's turn your phone into a video marketing
machine and let's go.
Speaker 1 (00:51):
Let's go, guys, be professional guys, let's go.
Speaker 2 (00:56):
Okay, there's that intro done.
Speaker 1 (01:02):
Let's do what we do best.
Welcome to the I Am thatContent Creator Podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No bullshit, just provenstrategies to help you scale.
I'm Kristen Werner.
I'm joined here with Mia.
How you doing?
Speaker 2 (01:21):
Hello, hello I feel like we got there.
We got there in the end.
Yes, what's going on this week?
Speaker 1 (01:29):
What's going on this week.
This week we thought we'd diveinto some practical things, a
little hooky McHookster episodefor you today.
So why are people scrollingpast your content?
We're going to share with youwhy we think and usually you
know, I'm sure you've all seenit, you've all gone I want the
hook prompts, all of that.
(01:50):
Hooks are massive.
Like getting the right hook iseverything, and we've got some
ideas and some examples for you.
So actually understand it,because I think it's all well
and good to talk about hooks,but then getting an actionable
example is really what we'd liketo do with you today, because I
know from watching very quickreels and TikToks they're
(02:12):
fantastic.
But at the same time, actuallygetting in and understanding
what it means to create a goodhook I think is important,
because a lot of the viralcontent that you may see with a
good hook they say you know, thereason that you're still here
is because of the hook, butyou're still kind of like trying
to unpack.
Well, wait, wait, what do youmean?
How did you do that?
(02:32):
And it takes a lot of different.
It's a bit of a formula, a bitof a little.
If you make it a cake.
Imagine you make a cake and youforget the eggs.
We forget the self-raisingflower it's not going to raise.
So we're going to give you acouple of actionable tips for
hookeroonies.
Speaker 2 (02:47):
Yeah, I think it's very easy and I used to do this
a lot too.
I probably still do.
Here and there I'll jump ontiktok to create a video, just
off the drop of my hat, and Iwon't even think about the hook,
and you know, the video flops.
So most of your thought beforeyou post a video, and in your
(03:08):
scripting as well, is thatyou've got to hook them in.
Spend more time concentratingon the hook, because then if the
hook doesn't work, the rest ofthe video, no one's going to see
it anyway.
So you may as well put moreeffort into that hook.
Speaker 1 (03:23):
Yeah, and so what does a good hook look like?
There is visual hooks, soshould we explain just a couple
of visual hooks, what thatactually means when it comes and
there's lots of different waysto do it We'll just give you a
couple of examples of what avisual hook can look like.
And when it comes to a socialmedia video, you literally have
three seconds, even less thanthat because we're so time poor
(03:45):
and so stimulated visually.
So what could a visual hooklook?
Speaker 2 (03:50):
like Mia.
So you're thinking of socialmedia as the visual platforms,
right, it's all about whatpeople see, and so having a
visual hook, lay it on top of awritten and a spoken hook as
well, is really important.
Because if you don't catch themwith your words in those first
couple of seconds, then at leastif you've got a visual hook,
(04:11):
you've got that as well.
And so visual hooks it doesn'thave to be crazy fancy, big,
bright colors.
It could just be as simple ascamera movement or putting on
lipstick or doing something withyour hands, because that's
making people look at oh, whatis she doing?
It could be you're in a weird,unusual place or you're wearing
(04:37):
a bright yellow jacket.
It's all about the visual.
And once you layer on yourwritten and spoken hook as well,
then you've got that sort ofmixture of three hooks happening
all at once.
Speaker 1 (04:53):
Yeah, and so that could be.
You know that calling out youraudience text on screen.
So instead of saying youraudience, you might have it
written text on screen.
It might be you know speakingto.
For example, if we just thinkabout us, it might be mums 40
plus or women 40 plus, smallbusiness owners, content
creators.
You know, actually calling outyour audience in the text.
(05:13):
Potentially it might be youwalking into a room or there's
some kind of movement with thecamera as you're doing that and,
like Mia said, with a brightcolored something or um, you
know one that's on TikTok and Iknow we've done it, Mia and ours
is um, having something unusual, Like in one of our ads, Mia
was pouring dishwashing liquidinto a coffee cup, just creating
(05:37):
something that then somebody'slike hang on, and I think
there's a few comments of peoplesaying that.
And I one day had a um, um, mylittle road mini mic on a spoon
and there was comments like, ohmy god, I love the spoon thing,
and I was like, let's see, soit's, it's catching people
because you're doing somethingthat's not normal to them.
Speaker 2 (05:54):
that's all part of the process yeah, and when
people are scrolling on socialmedia, if they, if you can catch
their eye, you know they'llstop.
And then, with the text onscreen and calling out who your
video is for is really, reallyimportant, because if they don't
, if they can't relate to thatvideo and understand that it is
for them in those first threeseconds, you're going to miss
(06:15):
them.
Yeah, you know we scroll reallyquickly and you hear the first
couple of words.
Do I want to listen to that?
Does that resonate with me?
Do I want to watch this?
That decision-making process isso quick.
Speaker 1 (06:30):
I think yeah, sorry go.
Speaker 2 (06:32):
I was just going to say so.
Calling out who this video isfor works really well.
Speaker 1 (06:37):
Yeah, and if you think of your hook as an
invitation, you know you'resending an invitation to invite
somebody into your content andso you know if you send out an
invitation.
You know you're sending aninvitation to invite somebody
into your content and so youknow if you send out an
invitation, then somebody isgoing to come to your party and
enjoy your party.
So you're putting an invitationto like, hey, come in.
And then, once they're in,that's when you get to enjoy
sharing your story, creatingthat bigger piece of content.
(06:59):
And I think what is lacking isyou know when you create the
piece of content and startingwith the hey guys, just
wondering if anybody here feelslike this, are you someone that
might not do this?
Like those kinds of things,you've lost me instantly.
(07:19):
And you know, with that,sometimes even I will create a
TikTok or something and not havethe hook in my head or not have
that exact thing that I want tosay in my head.
But I kind of get it out andall of a sudden I'm editing it
and then halfway through myvideo I'm like, oh there you are
.
And so you can go back and oftenI'll do that and cut there and
(07:41):
then take that clip to the front.
Now, it doesn't always thenmake sense as a free-flowing
thing, but what you do then isyou're also creating a space
where somebody comes in partwaythrough your conversation and
they're like what did they do?
Speaker 2 (07:55):
Hang on.
Speaker 1 (07:55):
that didn't make sense and that's another way to
hook people in is to kind ofdisrupt the thought pattern and
not give them a start to finishstory, but give them a highlight
and then you can go into yourstory.
Speaker 2 (08:06):
It's like they're walking into the room
mid-conversation like, oh, whatare you talking about?
Yeah, that's a really good one.
And you know what you can do.
If you had a video that you puta lot of effort into and you're
really proud of it and it wasreally, really valuable, and you
posted it and it flopped, tryit again, take the hook out and
replace it with something andchuck it out there again, and
(08:29):
you just never know.
And that's what you do whenyou're running paid ads as well.
You do hook variations, so youtest out maybe five, six, seven
different hooks with the samevideo and you'll see a clear
winner, and then you double downon that.
And so you can be doing thatwith your organic content as
well.
Speaker 1 (08:50):
And so for people that might not understand that,
mia, in terms of they might benewer to content creation or
they're just in the jam of itCan you just explain?
You kind of did them, but Ireally want people to see this
clearly.
So you're not creating contentover and over again, all new,
brand new ideas, but you've gotto take that piece of content
and then you're going to createdifferent hooks.
(09:10):
Do you want to just explainthat a little bit further so
people can really get it,because I don't think there's
not a lot of people doing it.
Well, but when you do, then yousee results.
Speaker 2 (09:20):
Yeah, yeah.
And so when you think aboutmainly TikTok Instagram is
moving this way as well yourvideos get pushed out to a For
you page of new people.
So you know, I just had aperimenopause moment.
Speaker 1 (09:40):
We're all pausing for Mia's perimenopause.
So that was your face.
It's not up to your face.
It's kind of like justcompletely went uh, yep, totally
lost it.
Speaker 2 (10:00):
It's not good.
Speaker 1 (10:02):
I can take this to my doctor as proof.
Yes, so this one time I wasdoing a podcast and my brain
just actually stoppedmid-sentence literally stopped
was about.
If somebody takes, like, how doyou take your piece of content
and then give it three or fourmore hooks, like how do you do
that?
But I think there's a lot ofpeople that don't that wouldn't
(10:23):
think, oh, I could take thatpiece of content that was really
good, I could download it andthen I could add a new hook.
What?
So that?
I think we need to make thatreally fucking clear.
Speaker 2 (10:33):
Yeah, yeah.
And so, as I was saying wasyeah, all your content is most
of your content is going out tonew people, so they're not going
to know if you post verysimilar videos, so don't worry
about posting out the same typeof content over and over and
over again.
But if you can test content andchange the hook every time,
(10:53):
then there's going to be morechance of that video taking off.
And so what essentially you'redoing is you've got your video
in CapCut or if you edit it inTikTok, you just cut out the
hook and just splice it and thenyou record another one and edit
it in that to the front of thevideo.
Doesn't matter if you'rewearing something different,
what have you?
(11:13):
Just play around with the hooksand keep posting that video
with a different hook each timeand you'll yeah, you could 10x
the chance of more people seeingthat video just because of the
hook.
Speaker 1 (11:28):
Yeah, and there's you know there's hooks and things
that people have done the samevideo and personally I've done
the same video a couple of timesand changed things out and the
results have been huge.
And sometimes they are not asgood as the first time.
Sometimes they're better.
So it's worth doing and testing.
And again, this is all aroundtesting your content because
(11:49):
you're going to get like Miasaid, it's going out to usually
a new audience anyway.
That audience are not sittingat home thinking you know what?
I reckon she posted that threedays ago Like no one's got time
for that shit and even if theydo, it doesn't matter.
Like it takes so long to getthese messages across over and
over again.
So it's really important totest that and not be afraid to
test that.
I think too often I know thatI'm guilty of this creating new
(12:12):
content like, oh, I have tothink of something new.
Oh, it always has to besomething new and fabulous,
where you really just got to dosomething and do it well.
Speaker 2 (12:20):
Yeah, and if you can understand hooks and how they
work and how important they arewhen you go to run paid ads, you
know it tells you at a 50% hookrate and you know shit, that's
good.
So understanding how importanthooks are for when you go to run
paid ads or even when you'recreating content for a brand and
(12:41):
they're using them as ads.
So having a hook rate of youknow, below 20%, the ad's going
to flop and they're going towaste money on that ad.
So really work on your hooksand look at the metrics and see
are my hooks hitting well, arethey not?
How can I change them?
How can I add to them?
(13:01):
How can I layer to them?
And just test, test, test, test, test.
Speaker 1 (13:06):
And really, at the end of the day, the only way you
are going to get informationback and understand hooks better
is by doing them.
And that's, like you know, it'swhy we created Val, our viral
hooks gal, val.
If you want Val, then she's inthe show notes or you can
comment on one of our posts, val, and we'll send you the link to
(13:26):
her.
But basically, we have trainedher with over 250 viral hooks
our knowledge, our expertise tomake sure that she's going to
craft that hook for you.
Now she's going to ask you afew questions.
When you first jump in there.
She's a chat GPT trained viralhook gal, but it's going to help
you niche down and get viralhooks.
So then go and test all of themthat she gives you with the
(13:49):
same end piece of content andBetty, her little bestie that's
in there, she's always going tohelp you create a piece of
content and a script to get itgoing.
So that's why that little duois so fantastic.
But in doing that, all you'redoing with this is building the
confidence to keep creating andgetting that feedback from your
audience.
And if we think about it likethat invitation, for example,
(14:11):
imagine that invitation has themost juiciest hook.
That's like the first 10 peoplein the door get a million
dollars right.
And that just lands somewhereand you pick it up.
You're like I'm in, I'm in,that's the invitation for me.
It doesn't say your name, itdoesn't say who you are, it
doesn't say anything about you,but it's loud in your lap Like
great, I'm in, I'm on the first10.
And then you get in there.
Once you're in there, then me asa creator, I get to take you on
(14:34):
the journey.
I get to take you through theparty.
I get to introduce you to thepeople.
I get to take you through mystory.
Now you're either going tocontinue is you're inviting
somebody into your content andthen, once they're in, then it's
your job to take them further.
It's your job to tell a story,it's your job to become magnetic
to them.
But if they're not getting thatinvitation in that first little
(14:57):
minute, like if that invitationlands on their lap and it says
so, like if you're not busy inthe next kind of 10 minutes, if
you just like we could come inhere and you can hang out with
me and say I scroll past that,but if I'd gone in there I could
have won $10 million.
So that's the importance of ahook and why we're so passionate
about you getting that right.
Speaker 2 (15:17):
Yeah, Be more conscious of them, look into
them, study them, use the AItools you know, and if you're a
UGC creator, again, this iswhere you can make more money
with your content.
Offer the brand more hooks.
Brands need to test content.
Do the same video with three orfour extra hooks.
Speaker 1 (15:39):
And understanding.
I've just actually nowcompletely lost my thought too.
Speaker 2 (15:42):
Just completely lost it.
Yeah, Barry is hitting hardtoday.
Speaker 1 (15:44):
What were you saying?
So the other thing that you cando, which is really important
to do, is notice what stops youwhen you're scrolling, because
that's a huge indicator of ahook that fucking works.
Like, how many times as acontent creator, tell me or tell
yourself, cause I'm not therein the room with you, but tell
(16:05):
me if you're listening to this,shake your head, yes or no.
If you're scrolling on a pieceof content and you watch it and
you're like, wow, that wasawesome.
And then you got to create apiece of content, you're like,
oh, I don't know how to hookpeople in, but yet you've
stopped on something before,potentially several times.
So it's have a, have a savedfolder, have a Trello board.
Of all the times that you stopon a piece of content, actively
(16:26):
think to yourself why did I stop?
What made me stop?
What was good about that?
And answer those questions,because that's what's going to
make you better at being acontent creator and better at
getting these hooks right, likeAI can't do all of that for you.
You need to understand what didI like about that, what made me
stop?
What made me share, what mademe say, what made me whatever?
(16:48):
That is key.
Do not forget that, because Ithink sometimes we underestimate
the power of like oh, that'swhy I love that piece of content
.
I could use that.
Speaker 2 (16:55):
Yeah, and you think about how much content you're
competing against in this big,massive digital sea.
So if you get attention, it'sgot to be a hook.
And watch big creators too,because you'll understand how
important their hooks are.
That's why they're big.
Speaker 1 (17:13):
Yeah, exactly.
So that's kind of just what wewant to talk about in terms of
the hook.
So it's a visual hook.
So think about movement, thinkabout what you're wearing, where
you are, where you're locatedthat's a visual hook.
Maybe what you're holding, howyou're holding it, you want to
think about the text on screenhook.
So what is it that you'recalling out?
What is it that you're notsaying?
(17:34):
But somebody's reading, likethey're getting all this
stimulus while they're watching.
What are you calling out inthat moment?
And then how you're holdingthem or taking them like what's
the invitation for somebody tocome into your world?
Start thinking about that.
That and also go to the shownotes, get viral vow, vow, a
viral hooks, gal, um and bettythe link is in there or, if
(17:56):
you're watching this on socials,just comment vow and we'll send
you that.
But that's probably the mostimportant things to get your
hooks right and test, test, test, test and then also um,
replacing the hook.
So getting a piece of contentthat worked and then testing
different hooks is really,really key to the whole process
and no more starting your videoswith hey, hey guys, just no, no
(18:22):
cut out as much air time as youcan.
Make it short, make it sharp,make it crisp, make it clear.
That could be a song.
All right, we're gonna do ournew little, our new little end
of podcast fun chat.
Hope you enjoyed last week's.
Yeah, I know, I know part of usis like a bit nervous to put
(18:42):
that one out there, but, likeyou know, this is us, so if you
don't like us, sorry that's howwe roll would you rather let's
jump into this week's, would yourather so?
these, would you rathers, willprobably let you into, how mia
and I think our sense of humor.
So apologies if you don't likeit, but you know what.
We hope you do it.
(19:02):
If you've got any good, wouldyou rathers like hit us up in
the dms, share them with us,because we want to share them
with you guys, because we look,we're getting some giggles out
of.
If you're not, also let us knowthat and we can cut this
section out.
But we get giggles.
Sorry, sorry, right now.
Mia, would you rather make outwith a goat, but nobody knows?
(19:24):
No one knows.
Or would you rather not makeout with a goat, but everybody
thinks you make out with a goatand talks about it?
This is tough.
Last week was tough.
It's not on TikTok and we justlost it because we were like so
(19:45):
stupid that it's so great.
But like what I love aboutthese is part of my brain
actually goes.
I don't know what would I do.
You've got to actually thinkabout it you do.
Speaker 2 (19:57):
So would I rather make out with a goat and no one
knows about it, or just not doit and everyone knows about it
or thinks I did.
Speaker 1 (20:08):
And it's in a really classy way.
It's not in like a bestialityway, like I just want to make
that really clear before wecontinue on this.
Like, this is like a loved upkind of way, just a peck yeah.
Speaker 2 (20:21):
Well, it was just a peck, I'd probably kiss the goat
.
To be honest, I'd kiss the goat?
Speaker 1 (20:27):
I think I would too, like I mean, there's something
about goats too.
I'm like they're so quirky andthey're so weird that I love
them for being that rogue.
Speaker 2 (20:37):
And the teeth.
Oh, and their eyes.
Yeah, I'd give the goat alittle kiss.
Speaker 1 (20:45):
I think I would too.
It would be better than peopletalking about it and you didn't
do it and like they're talkingabout it for life and you're
like no, no, no, that's not thejam.
Oh God we can't help ourselvesand we're sorry.
If you hate this segment, thenjust let us know.
But if you're kind of like thisis weird and these guys are
(21:06):
rogue, I'm here for it, then letus know your would you rather,
and we'll share it with theworld all right guys all right
guys.
See you next week.
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