April 27, 2025 • 29 mins
The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.
As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a manifesting generator meant she was literally designed to do multiple things, yet carried shame around her various business evolutions.
What we've discovered through our collective journeys is that pivoting isn't failure—it's often necessary exploration. We discuss how to distinguish between pivoting from boredom versus pivoting from genuine misalignment, and why developing income streams through brand collaborations gives you the financial breathing room to find your true path without pressure.
The most powerful revelation? When you discover your deep why—the core mission that transcends any particular business model—you gain a compass for evaluating potential pivots. We share how finding this anchor has transformed our businesses and can transform yours too.
Whether you're contemplating a pivot now or have pivoted so many times you've lost count, this episode offers validation, strategic guidance, and a reminder that nothing in your entrepreneurial journey is wasted. Each step, even the seemingly misguided ones, brings you closer to what you're truly meant to create.
Ready to fund your pivots while discovering your aligned path? Join us for a judgment-free conversation about embracing your multi-passionate nature while building a sustainable business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm.
Mia, a mum of two, who wentfrom being a burnt out ambo to
six-figure content creator inless than a year, all while
navigating a late ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
(00:34):
your own empire Welcome to.
Speaker 2 (00:36):
I Am that Content?
Speaker 1 (00:37):
Creator podcast where we turn scroll stopping content
into serious income.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
Speaker 2 (00:46):
So let's turn your phone into a video marketing
machine and let's go, let's go.
Guys, be professional guys.
How's it going Good?
How's that intro done?
Speaker 1 (01:02):
Welcome to the I Am that Content Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,then premium brand deals and
build a thriving online business.
No bullshit, just provenstrategies that scale.
Hey Mia, how are you and yourblack coffee right now?
Good, good, we're just talkingabout.
Speaker 2 (01:23):
Do you like your coffee black or white?
Speaker 1 (01:26):
Oh, give me that nice black coffee.
Yeah, hey, fun fact foreverybody, not a fun fact.
I'm going to ask you a questionwhat's your favourite coffee of
the day as in like, what timeof day are you like?
Yep, hit the head.
Speaker 2 (01:40):
Oh, straight up in the morning, yeah, or I'll wait
until I drop the kids off toschool and I'll go grab a little
cheeky almond latte.
Oh nice, yeah, no.
Speaker 1 (01:50):
I must admit, because mine is, because I get up
before everybody and that firstcoffee is like heaven.
I sit here in my computer roomand it's all like dark because I
don't turn the lights on oranything, and so I just sit here
and then every coffee from thenon isn't as good, but I still
drink it.
It's not as good.
Speaker 2 (02:11):
Well, my first coffee of the day is never alone,
because I like to sleep into thelast minute possible.
Speaker 1 (02:18):
Yeah nasty nap, don't be interested, even on a
weekend.
I'll get up at before becauseI'm like I can't handle.
I need at least half an houralone to like recalibrate for
life, because if I wake up andeveryone's, even sometimes my
husband leaves for work earlyand so he gets up at the same
time.
And even when we walk into thekitchen, even though the house
is set up like don't touch me,don't look at me, we're not
(02:39):
communicating.
Even though we do, we do giveeach other a hug and a kiss.
It's fine, I'm not that much ofa bitch, but I'm kind of like
like on the weekends I'm like,oh, I'm all by myself.
Anyway, welcome into our lifeguys.
Yeah yeah, my coffee's goodtoday we want to have a
conversation with you.
That I think is really importantbecause, um, we've been there,
(03:02):
we know a lot of our communitygo there often and it's around
this guilt of potentiallypivoting and this being
multi-passionate, and what doesthat mean and how we can kind of
harness that energy.
Because I know for mepersonally and I'll kind of
share my story around that as wego through this episode but I
carried a lot of guilt aroundpivoting because I'm a
(03:25):
manifesting generator, I'mactually built to do a lot of
things, but until I learned thatabout my human design, I just
felt like everything was afailure.
And I know you too, mia, withyour ADHD and the way that
you've kind of built businessesand stuff.
There is this huge amount ofguilt that sits on us when we
pivot and we've spoken to apeople recently, um, in
one-on-ones and things like that, that we can, you know.
(03:47):
They'll even say like, oh, youknow I pivoted, oh, I feel
pretty bad.
I'm like no, if it's the rightdecision, it's the right
decision yeah, yeah, and I wassaying it's.
Speaker 2 (03:56):
I almost found it kind of embarrassing that, oh,
another thing went to shit, soI'm doing something else.
Oh, what's Mia doing now?
What business is she creatingnow?
Because I kept pivoting.
Um, and I'm doing somethingelse.
Oh, what's Mia doing now?
What business is she creatingnow?
Because I kept pivoting and I'msure that had a lot to do with
my ADHD and kind of the dopaminewears off and you're finding it
really hard.
So you're like, okay, well,it's this business model, so I'm
going to pivot, or the type ofcontent that you're creating
(04:18):
doesn't feel right.
And you've just got this drawnlike you're drawn to a certain
type of content or about acertain topic.
So, yeah, when you get to knowmore about who you are as a
person and how you work, you'llget to understand that pivoting
is something that perhaps isjust inevitable with you until
(04:41):
you finally find that thing thatyou land on that is just the
right one.
And you won't know that untilyou try lots of different things
.
Speaker 1 (04:49):
Yeah, and I think you know that's what I suppose we
wanted to talk about, becauseinside our community we have
just the most incredibleentrepreneurs and women and
women in business that are alittle neuro spicy, where most
of us are 40 plus, some arestill in their 30s thriving
Congratulations, well done.
We're mums, we're busy, butwhat's really nice is to be able
(05:12):
to have these conversationswith our community and with you
right now on the podcast,because what Mia and I have been
able to do and what we'rereally excited about with the
community is we're able to teachyou how to create more money
through your content so that youcan actually have those pivots.
You can test the water, like ifyou're just building a digital
course and like I've been therebefore where you're just
(05:35):
building that digital course andyou're just creating that piece
of content, you're just tryingto build your tribe, build your
community, and you're just goingdown that lane in that kind of
tunnel vision.
Try, build your community andyou're just going down that lane
in that kind of tunnel vision,and it can be A very lonely and
B, when the sales aren't comingin and you know your social
media isn't exploding.
So therefore, you know thesales aren't coming in, you're
(05:57):
not feeling validated, you'renot getting the response from
your community, you're in the200 views jail, like that's
lonely and hard to continue topush up a hill.
Lonely and hard to continue topush up a hill.
So, as a multi-passionateentrepreneur, as someone a
little neuro-spicy, the firstthing that comes to your mind is
oh okay, like the dopamine'snot hitting, maybe this isn't
for me.
Oh, maybe I'll go over thereand I'll try that.
And so then you do pivot.
Now that pivot might not be theright point, because you're
(06:19):
just at that breaking pointwhere you're about to kind of go
over the hill where, with whatwe've brought into our community
, what we're teaching you as anentrepreneur is around landing a
brand deal, doing what's calledUGC and getting paid for that
content, making more money withyour content, content so that
you can actually continue topush that boulder up a hill,
(06:42):
like if I'd have done and I usedto do brand deals and things
like that, but they I don'tthink I put it in the same
bucket as I do now.
From working with Mia and nowworking in our community and
being able to articulate theimportance of this, I just kept
pushing that thing up a hill andwondering why isn't it working?
And you know, getting a littlebit here and a little bit there
and going further and further,and knowing I was so close to
(07:06):
getting there.
But as soon as I nearly gotthere I went oh, maybe it's just
not going to work, the money'snot there.
I'm just going to go over herebecause I'm really passionate
about that now too, and so myhead you know some of me goes
bit of a failure.
Now I go no, no, no.
That was all a beautiful lessonthat got you here.
But what we want to say to youis, if you're feeling like that
and you're resonating with thatand you can kind of you're
(07:28):
hearing us and going that feelslike me, first of all, totally
fine, very normal, it's not aproblem.
That's why we've got you,because I think what is really
cool is being able to show youhow to create content that can
land you a brand deal, that youcan collaborate with a brand and
get paid for it, because thenthat's going to keep fueling you
(07:51):
financially.
It's going to give you moreconfidence, more clarity with
your content, because you'relearning a skill set to create
better content, get paid forthat content.
And then you actually had totake this little cheeky breather
and be like, oh okay, I'mgetting paid now.
This is cool, like my husband'snot on my back anymore because
there's money coming in and nowI'm actually able to go and work
(08:12):
on that thing.
That really fucking fuels me.
That I want to do so.
I suppose that's what we wantto talk to you about is is how
that's possible for you and ifyou're feeling that pull, what
you can do about it.
Speaker 2 (08:24):
Yeah, yeah.
And I mean, if you're havingthose feelings where you feel
like you want to pivot, havingthe insights to know whether or
not you're pivoting because themoney's not there and you've got
shiny object syndrome, or is itthat it is just really not in
(08:45):
alignment with who you are?
So figuring out if that pivotis based on fear and scarcity
and I want things now, or ifit's, yeah, I'm just not meant
to talk about this.
It's not aligning with me.
That can be hard to make thatdistinction.
But when you're doing you knowwhat we teach creating content
(09:06):
for brands, partnering withbrands, getting that money in.
You've got that breathing space, like you said, to just take it
easy, maybe test some othercontent, because when you pivot
you're starting from square oneagain.
So you've got that breathingspace.
You're getting better at yourcontent anyway.
But navigating that pivotjourney that all of us go on,
(09:31):
I'm sure I don't think therewould be one entrepreneur that
is still in the same businessthat they started from the start
.
Think there would be oneentrepreneur that is still in
the same business that theystarted from the start,
understanding that that journeyis normal, but also balancing it
out with if I keep pivoting toomany times, I'm not going to
get anywhere.
Speaker 1 (09:48):
Yeah, and I think that's the key is because inside
the community itself, we offerthe ability to A show you how to
make money with your contentthrough brand deals and so forth
, but then also can be movinginto creating a digital product,
building your email list andnurturing that side of your
creativity, that side of yourbusiness, building a course and
(10:08):
understanding what that lookslike whilst kind of getting paid
, because I think that's thething is.
Is we've done a podcastrecently and I link it in the
show notes, if I remember.
Is we've done a podcastrecently and I link it in the
show notes, if I remember aroundkind of that focus.
So one offer, one way just keepdoing that, which, as an
entrepreneur, can be boring asfuck and that's not a problem.
(10:31):
Like I think identifying thatis key and knowing like it's not
that that part is boring, it'sbecause your brain is
multi-passionate and it knows.
It's not that that part isboring, it's because your brain
is is multi-passionate and itknows it can do so much.
So what we do inside thecommunity is is help you
understand that if that part isticking off, but you can create
that one offer that speaks tothat person, that lights you up,
(10:52):
that gets you excited aboutthat.
Keep going down that path andthen when you kind of go, I'm
feeling a bit bored.
Maybe it's pivot time.
Maybe I just think, cool land, abrand deal, do some UGC you
know do something that's outsidethat scope or whatever that is,
to kind of maybe realign,reshuffle how you feel, because
(11:13):
sometimes that's all it is.
It's like this little itch thatyou're like oh, you know, I
don't, maybe this isn't right.
We're nine times out of ten,you're at that point, that's all
it is.
It's like this little itch thatyou're like, oh, you know, I
don't, maybe this isn't rightwhen nine times out of 10,
you're at that point that'sready to go over, but you pivot
a little too soon if it'ssomething that lights you up and
if it's something that you loveto do.
So I suppose the key thing withunderstanding if you're getting
(11:38):
that itch is if it like for youMia, I'll ask this question
because it might help us explainit Like when did you know it
was time to give up on apotential business idea and
pivot Like was there, was it?
I'm just trying to get to thatfeeling that isn't like oh, I'm
bored, I'll just go over here,but it's more like no, this is
(11:59):
like a, this isn't right for me.
Speaker 2 (12:02):
Yeah, I think in the beginning, in the beginning I
think it was more of a well,this isn't working, no one wants
this, it's, I'm not getting anytraction.
So then I would jump to the nextone, where I, if I had have
given it my all and kept with itfor a long period of time, it
might have worked out.
So for me early on it was yeah,it's not working, it's the
(12:24):
business model and I'm going totry something else, or it's the
product, with a bit of a mix ofI've built that website now and
it's not working and I'm over it, and it was like that for a
long time.
And when I found UGC and Istarted to do that and it was
bringing in good money with that, I pivoted from full-time UGC
(12:48):
to affiliate marketing and Ithink that was just like a
natural progression, a naturalpivot.
But when I've pivoted again,I've always had the UGC to fall
back on while I figure it out,while I build the new audience,
while I do what I got to do.
So, yeah, I think it for me amix of natural progression mixed
(13:13):
with.
Early on it was just, I justgave up too early.
Speaker 1 (13:16):
But even with that like that to me isn't even um,
like your pivot from UGC toaffiliate marketing to where we
are now.
They're not big swings likethey're natural progression
pivots because in there you'recreating the content, you're
understanding how to do thatbetter, you're sharing your
(13:37):
knowledge, you're sharing yourjourney, you're building as a
content creator.
So they're natural kind ofprogressions.
And where that first pivot fromthe online businesses and stuff
that you were setting up tomaybe UGC and leaving you know
being an AMBO and stuff likethat, those to me were kind of
those bigger pivots that werelike does it feel right, not
(13:59):
aligning, going to try this?
And then you started on thatpath.
Would that be fair?
Speaker 2 (14:04):
Yeah, yeah, definitely.
And I mean back then, when Ifirst started, I didn't know how
my brain worked.
I didn't understand that I wasmulti-passionate and ADHD and
all the things.
So if I had had that insightback then, I would have been
more aware of okay.
Are you pivoting because you'rebored or because it's not
working, or because you've gotshiny object syndrome, or should
(14:27):
you stick it out if it alignswith you?
If all of a sudden you feellike maybe the product you're
affiliated with doesn't fit withyou anymore, or a particular
product or business model,there's no point in growing that
business if it's not there inyour heart and you don't enjoy
it.
Because what's the point?
(14:48):
You may as well get it work.
Speaker 1 (14:49):
Creating content for something you don't love is so
fucking hard yeah there's nopoint.
Speaker 2 (14:53):
If you've got that gut feeling that, oh, I'm just
not enjoying this, then it'sgoing to be hard to run your
business and hard to createcontent.
So, knowing, I think I couldalmost guarantee that everyone
would have a gut feeling whetheror not what they're doing is
aligned with them or not, itwould make it difficult if what
you're doing now doesn't feelaligned but is generating you,
(15:17):
you, income.
Speaker 1 (15:18):
that's a bit of a sticky situation, but go with
your gut and if you've got abackup like UGC, you've got that
and I think you know, for meand my journey in terms of kind
of putting the same hat on thiswhole pivot conversation, to
give people another example, soone of the pivots that's really
(15:40):
clear to me because at the timeI was having I was in a coaching
container and you know it was afew conversations that we had
that all of a sudden these womenwere like no, she's finally
seen the things that we've allseen.
Speaker 2 (15:51):
I was like no, stop it.
Speaker 1 (15:54):
But so, as you guys, well, you may not know, but I
also have a bespoke weddingvenue.
That, like I've said, I'm amanifesting generator, so I am
built to do a lot of thingsdifferently, quickly and
powerfully, like that's just howI am.
I'm so glad I know that now,because for so long to me, that
was my failure is.
I just kept trying that.
But I could also be doing thatat the same time and the
(16:14):
confusion of the people aroundme were like what is she doing?
How do you do everything?
And so for me, with the weddingbusiness, what I loved about it
is we've got the venue, so myrole is to be the coordinator,
so I coordinate absolutelyeverything.
And then what I could see iswe'd get a lot of couples that
would come and they'd be like,wow, this is a lot to do and
(16:36):
it's very overwhelming.
And that's kind of the firstthing they'd say is I'm just so
overwhelmed, I don't know whereto start, like, what am I going
to do?
And so from that I was learningfrom my audience I was like
okay, there's a place for me.
I know me as a when I gotmarried, same thing I mean,
google's very different thanthere wasn't a lot of this stuff
.
So to Google this stuff, tofind the right venue to
understand how you do your owndo-it-yourself venue, blah, blah
(16:58):
, blah.
So there wasn't a lot of thatinformation.
So I was like, okay, I've gotsomething here and I started the
Secret Brides Club, whichcontinued on for a while, and I
started a podcast about it.
I started I thought what Icould do is create a course that
when you get married you couldcome into that and you could
learn every step of the way.
And when I did that, I investedin Amy Porterfield's Digital
(17:20):
Course Academy and I wasconvinced that this was the fuck
, this was my golden ticket.
Like I went all in.
You should see the work I did.
Like it was amazing and I lovedit.
I created, I created the courseoutline, I did most of the
course.
I did webinars, like you nameit.
Old mate did it right, she wasall in.
(17:40):
And at that time I'd invested inAmy Porterfield's course, which
was great.
I learnt a lot.
It was very, for me, veryAmerican in terms of it was
really good.
But I was like I just can't seemyself in it.
And then that's how I metYvette Mayo, because she did
kind of a more condensed versionthat was more aligned with me
(18:02):
and I was like, oh, now I canunderstand how it's going to
work.
So, anyway, got into her12-week coaching container and
started working with her and agroup of women and they all
believed in what I was doing andthey're all incredible and and
I kept kind of being themulti-passionate, many, many
generator, kept going back toyeah, but I also, like I do
confidence, personal brandingwork with like I want to do that
(18:24):
too, because I just loveinspiring women and I love
talking about personal style andpersonal branding and owning
your space.
And they're like I was likemaybe I could do that with the
brides, because what happens islike when women get married,
then they've got no projectafter and and so a lot of them
are like, oh, I feel so lost andI was like maybe I could help
them there.
And anyway, it kind of came tothis point where I nearly built
(18:44):
this damn course and I didn'tback it before I built it, which
is what we teach inside ourcommunity, which is another
thing that we've learned alongour process.
I did do all the steps tocreate it and it was, you know,
incredible.
I still look at it now andsmile because I'm really proud
of that, even though it didn'tcome to fruition.
(19:05):
And I was talking to them and Ijust had this moment one day
with them and I think one ofthem asked me something like oh,
you know, I think I created a.
They were talking about how todo something in Canva or
something like that and I waslike, oh, I've created a mini
course on that.
And one of the women was likewhat?
And I was like oh, yeah, I'vegot a course on that if you want
it.
And she was like Kristen, likewhat?
It was one of those momentswhere I was like oh, yeah, I
(19:28):
love helping women do that.
And it just kind of it allagain verbally diaried out of me
what I love to do the most, andthey're all just like why don't
you do that?
She's arrived, everyone, she'sarrived.
And the thing about that, that,if you don't know my full story,
when I left was made redundant.
That's where I started.
My business was around buildingup women around their personal
(19:51):
brand, owning their space andbeing really comfortable and
confident and giving those womenthat like I can't do this the
power to be like yeah, youfucking can, you've got this
Like let's just figure it out,and so I'd come full circle to
that.
So every time I'd pivoted, I'dpivoted on not far from what I
wanted to do.
It was always around helpingwomen.
(20:12):
It was always around, you know,propping up the little guy.
It was always around solvingpeople's problems.
My deep, deep why, you know,propping up the little guy, I
was always around solvingpeople's problems, my deep, deep
why.
Simplifying things, but itwasn't until kind of that moment
that it was nice to besurrounded by women, which is I.
I know what we do in ourcommunity that were like she
finally got there she needed todo it on her own finally got
there, yeah and you do.
Speaker 2 (20:32):
You need to go through all of that to get to
where you're gonna be.
Yeah, it's just.
Speaker 1 (20:37):
I think that's the part that is so important is to
know that nothing I did and Iknow from the conversations
we've had Mia, you're the samenothing I did, no money that I
invested was wasted, not asingle fucking cent.
No, because I look at thatjourney and go, holy crap, I've
learned some stuff.
Speaker 2 (20:58):
Yeah, a lot and over a long period of time too, but
it also goes to show that doingthat deep why work is really
going to help you understand,okay, is this what I really want
?
Is this the business that ismeant for me?
And now that I look back on myjourney too and I only started
doing my deep Y work when I metyou that I was flourishing in
(21:22):
this space because it was meantfor me, whereas all the other
businesses were justproduct-based e-commerce, that
sort of stuff, and there was noattachment to or no connection
with my deep Y and I onlyfigured out my deep why because
of the pivots that I made.
Speaker 1 (21:41):
Yeah, and I think you know that's one of the most
powerful parts of our community.
Is that deep why work?
And you know we were onlyspeaking to somebody recently
that she didn't know the deepwhy?
And when we were talking to heryou know we could both say that
the second she uncovers thatholy shit will her world open up
(22:01):
Like.
I just know that when you speakto somebody and those that
don't know the deep why we mightdo another podcast on it soon.
We've got one in our repertoireas well that we did first up.
But it's something that is soimportant to revisit because
when you do tap into that, it ispure fucking gold and I
guarantee you it will be thething that allows it, kind of
(22:25):
anchors you, it allows you to go.
Yeah, I'm pivoting, but hang ona minute.
Does this align with my?
Yes, it does.
All right, okay, here we go.
Here we go, like that's why Ithink doing that, like you've
said, is so important.
And if it breaks you open andthe amount of women that have
done it in the community, thathave bawled their eyes out.
but and some people still don'tknow and it's not something that
(22:45):
you're going to do the 20minute lesson and be like okay,
move on, you need to dig deepyeah and it's it's fun, it's a
lot, but when you do it, and youdo it right, like that's the
part that I think will help you,if you feel like you're
somebody that pivots a lot, dothat work, because it's
(23:09):
incredible.
Speaker 2 (23:10):
Yeah, it'll uncover things that you didn't even
realize.
Speaker 1 (23:13):
And so that we can make sure there's actions here
for you.
You've heard our stories.
You've heard that nine timesout of 10, it's that gut feeling
.
You're going to know when yourgut feeling is saying to you I
know this is something, I justcan't figure it out yet then Mia
and I would urge you to slowdown and if that means taking on
(23:35):
some UGC, doing some branddeals, getting your mind out of
the tunnel and you know, for meI talk about this in the free
master class that we do likeit's dropping, dropping that ego
, and I can say now quitehappily, I had a hell of an ego
that was around.
No, kristen, you're a brand andmarketing guru Like you should
(23:56):
know this shit.
You just stay in this fuckingtunnel and you just keep pushing
where.
I think what's been incredibleabout meeting Mia and creating
this business that we've got is,all of a sudden, our expertise
have come together where we nowactually can get you more money,
get you better content, whilstyou're pushing through that
(24:19):
tunnel.
And for me, you know, I'm notproud to say I've got an ego,
but I'm happy to say, like itfucking slowed me down and it
got in my way.
And if you're somebody.
If you're a small businessowner that's been doing this for
so long, your ego may bestopping you from generating the
money that you could becausethis hasn't been brought into
(24:42):
your world.
The idea of landing brand dealsand doing UGC and getting paid
by a brand for your content mayfeel I don't want to say below
you, but I'm just speaking frommyself here and I'm speaking
honestly because that's what Ido and I and I do it because I
hope that it helps anybody thatmay be thinking how I was
(25:02):
thinking that it wasn't below me, but it was like no, you, you,
you're the one that should bedoing this, like you, one that
should be doing this.
You should be doing that, youshould be amazing and whatever
that story was in my mind, I'mso grateful now to see the women
in our community that havesmall businesses let down their
guard and thrive, and to watchyour journey and what you've
(25:25):
done in this.
I'm like this just makes somuch sense and it's so powerful,
and I think that's what I wantfor our community and for you
listening to know that there isa way for you to do this.
This is really fucking fun.
Speaker 2 (25:41):
Really fun, yeah, and it funds you online, because
there would be nothing worsethan making a pivot and going
back to zero and then finding,oh shit, I've got to get a job
now.
This sucks, so yeah.
So I mean, just know that ifyou have pivoted lots of
(26:01):
different times and you'refeeling shit about it, it's
normal, it's really reallynormal.
Shit about it, it's normal,it's really really normal.
And it takes a few pivots foryou to even figure out what you
want to do and what you want tocreate content about, and you'll
feel you'll know it.
When you're creating contentabout something that doesn't
align with you, you'll feel it.
And when you find the thingthat is aligned with you and you
(26:25):
love, the content just rollsout.
You don't even have to thinktwice about it, it just comes
out of your mouth and it feelsgood to create content.
So we want you to get thatfeeling and if that means
pivoting, it's okay.
Don't beat yourself up.
We've all done it a milliontimes and we never get to where
we want to be without goingthrough all of that.
Speaker 1 (26:46):
So hopefully that has cleared things up, inspired you
, given you some kind of hopethat it's very normal.
That's kind of what we wantedto do today is to make it feel,
just normalise that feeling.
And are we going to do our newlittle segment?
Mia, we are.
Have we got one?
All right, so we're going to goagain with.
Would you rather Now, this islike a controversial one in
terms of, I suppose, like whatmia and I enjoy, and you may as
(27:10):
well, but, mia, would you rathernever be able to have coffee
again ever in your life, ornever be able to have alcohol, a
glass of wine, a little gin andtonic, a little beer, a little
something, a little knockoffdrink ever again?
What, like what would it be?
(27:30):
Yeah, this is hard, it's hard.
Yeah, I mean, for a lot ofpeople they'd be like either
just the alcohol, like you'll befine, but I live in a vineyard
so I'm going to support the wineindustry.
Speaker 2 (27:41):
Yeah, and I mean I don't mind a cup of tea, so I
can always go for the tea.
As much as I love coffee, Ijust I could never imagine not
having a little drinky poo forthe rest of my life.
Speaker 1 (27:59):
I know and like immediately for me, I think
about even though I don't mind acheeky wine here or there but
like going down the river, likewe go down the river as a family
and just sitting around theriverbank at that 5 o'clock
drinks and everyone's like whowants a beer, who wants a this,
and you just kind of like relax,like life's good.
I think I'd have to go coffeeand I hate myself for saying
(28:20):
that.
Speaker 2 (28:25):
There are a couple of booze heads booze heads, but no
, but like, imagine, like, evengoing to a wedding or a 40th or
something and just not.
Speaker 1 (28:35):
And look, there are people and I celebrate you, that
you can, and I love that and Iprobably should do more of it.
But just those little momentsof life that I'm like like the.
For me the river really sticksout, because I love the river,
it's like my just happy place.
I'm like, oh, just to sitaround and just have drink
summer's day.
Now I'm gonna go get coffee andjust try and find tea that's so
(28:57):
strong I can't live withoutcaffeine doesn't even do
anything to me, so I'm notworried about that part, but
it's the taste and the habit andthe yeah, but look yeah we're
doing the hard-hitting questions.
It's how we roll, guys.
Anyway, that is us for thisweek.
Remember, if you have got a,have you ever for us?
(29:19):
Do let us know.
And always drop into our dmswhenever you can at hive hub
collective.
And one thing that we must say,which we never forget, we never
forget, we never remember tosay on the podcast if you can
hit Hive Hub Collective, and onething that we must say which we
never forget, we never forget,we never remember to say on the
podcast, if you can hit thelittle cheeky subscription
button, it's the little plus onthe top.
It helps us so much.
It helps us get to more peopleto listen, more people to share
our story with help more of thiscommunity.
(29:40):
So that would be absolutelyamazing.
That's it.
That's it.
Cheat podcast.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm.
Mia, a mum of two, who wentfrom being a burnt out ambo to
six-figure content creator inless than a year, all while
navigating a late ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
(00:34):
your own empire Welcome to.
Speaker 2 (00:36):
I Am that Content?
Speaker 1 (00:37):
Creator podcast where we turn scroll stopping content
into serious income.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
Speaker 2 (00:46):
So let's turn your phone into a video marketing
machine and let's go, let's go.
Guys, be professional guys.
How's it going Good?
How's that intro done?
Speaker 1 (01:02):
Welcome to the I Am that Content Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,then premium brand deals and
build a thriving online business.
No bullshit, just provenstrategies that scale.
Hey Mia, how are you and yourblack coffee right now?
Good, good, we're just talkingabout.
Speaker 2 (01:23):
Do you like your coffee black or white?
Speaker 1 (01:26):
Oh, give me that nice black coffee.
Yeah, hey, fun fact foreverybody, not a fun fact.
I'm going to ask you a questionwhat's your favourite coffee of
the day as in like, what timeof day are you like?
Yep, hit the head.
Speaker 2 (01:40):
Oh, straight up in the morning, yeah, or I'll wait
until I drop the kids off toschool and I'll go grab a little
cheeky almond latte.
Oh nice, yeah, no.
Speaker 1 (01:50):
I must admit, because mine is, because I get up
before everybody and that firstcoffee is like heaven.
I sit here in my computer roomand it's all like dark because I
don't turn the lights on oranything, and so I just sit here
and then every coffee from thenon isn't as good, but I still
drink it.
It's not as good.
Speaker 2 (02:11):
Well, my first coffee of the day is never alone,
because I like to sleep into thelast minute possible.
Speaker 1 (02:18):
Yeah nasty nap, don't be interested, even on a
weekend.
I'll get up at before becauseI'm like I can't handle.
I need at least half an houralone to like recalibrate for
life, because if I wake up andeveryone's, even sometimes my
husband leaves for work earlyand so he gets up at the same
time.
And even when we walk into thekitchen, even though the house
is set up like don't touch me,don't look at me, we're not
(02:39):
communicating.
Even though we do, we do giveeach other a hug and a kiss.
It's fine, I'm not that much ofa bitch, but I'm kind of like
like on the weekends I'm like,oh, I'm all by myself.
Anyway, welcome into our lifeguys.
Yeah yeah, my coffee's goodtoday we want to have a
conversation with you.
That I think is really importantbecause, um, we've been there,
(03:02):
we know a lot of our communitygo there often and it's around
this guilt of potentiallypivoting and this being
multi-passionate, and what doesthat mean and how we can kind of
harness that energy.
Because I know for mepersonally and I'll kind of
share my story around that as wego through this episode but I
carried a lot of guilt aroundpivoting because I'm a
(03:25):
manifesting generator, I'mactually built to do a lot of
things, but until I learned thatabout my human design, I just
felt like everything was afailure.
And I know you too, mia, withyour ADHD and the way that
you've kind of built businessesand stuff.
There is this huge amount ofguilt that sits on us when we
pivot and we've spoken to apeople recently, um, in
one-on-ones and things like that, that we can, you know.
(03:47):
They'll even say like, oh, youknow I pivoted, oh, I feel
pretty bad.
I'm like no, if it's the rightdecision, it's the right
decision yeah, yeah, and I wassaying it's.
Speaker 2 (03:56):
I almost found it kind of embarrassing that, oh,
another thing went to shit, soI'm doing something else.
Oh, what's Mia doing now?
What business is she creatingnow?
Because I kept pivoting.
Um, and I'm doing somethingelse.
Oh, what's Mia doing now?
What business is she creatingnow?
Because I kept pivoting and I'msure that had a lot to do with
my ADHD and kind of the dopaminewears off and you're finding it
really hard.
So you're like, okay, well,it's this business model, so I'm
going to pivot, or the type ofcontent that you're creating
(04:18):
doesn't feel right.
And you've just got this drawnlike you're drawn to a certain
type of content or about acertain topic.
So, yeah, when you get to knowmore about who you are as a
person and how you work, you'llget to understand that pivoting
is something that perhaps isjust inevitable with you until
(04:41):
you finally find that thing thatyou land on that is just the
right one.
And you won't know that untilyou try lots of different things
.
Speaker 1 (04:49):
Yeah, and I think you know that's what I suppose we
wanted to talk about, becauseinside our community we have
just the most incredibleentrepreneurs and women and
women in business that are alittle neuro spicy, where most
of us are 40 plus, some arestill in their 30s thriving
Congratulations, well done.
We're mums, we're busy, butwhat's really nice is to be able
(05:12):
to have these conversationswith our community and with you
right now on the podcast,because what Mia and I have been
able to do and what we'rereally excited about with the
community is we're able to teachyou how to create more money
through your content so that youcan actually have those pivots.
You can test the water, like ifyou're just building a digital
course and like I've been therebefore where you're just
(05:35):
building that digital course andyou're just creating that piece
of content, you're just tryingto build your tribe, build your
community, and you're just goingdown that lane in that kind of
tunnel vision.
Try, build your community andyou're just going down that lane
in that kind of tunnel vision,and it can be A very lonely and
B, when the sales aren't comingin and you know your social
media isn't exploding.
So therefore, you know thesales aren't coming in, you're
(05:57):
not feeling validated, you'renot getting the response from
your community, you're in the200 views jail, like that's
lonely and hard to continue topush up a hill.
Lonely and hard to continue topush up a hill.
So, as a multi-passionateentrepreneur, as someone a
little neuro-spicy, the firstthing that comes to your mind is
oh okay, like the dopamine'snot hitting, maybe this isn't
for me.
Oh, maybe I'll go over thereand I'll try that.
And so then you do pivot.
Now that pivot might not be theright point, because you're
(06:19):
just at that breaking pointwhere you're about to kind of go
over the hill where, with whatwe've brought into our community
, what we're teaching you as anentrepreneur is around landing a
brand deal, doing what's calledUGC and getting paid for that
content, making more money withyour content, content so that
you can actually continue topush that boulder up a hill,
(06:42):
like if I'd have done and I usedto do brand deals and things
like that, but they I don'tthink I put it in the same
bucket as I do now.
From working with Mia and nowworking in our community and
being able to articulate theimportance of this, I just kept
pushing that thing up a hill andwondering why isn't it working?
And you know, getting a littlebit here and a little bit there
and going further and further,and knowing I was so close to
(07:06):
getting there.
But as soon as I nearly gotthere I went oh, maybe it's just
not going to work, the money'snot there.
I'm just going to go over herebecause I'm really passionate
about that now too, and so myhead you know some of me goes
bit of a failure.
Now I go no, no, no.
That was all a beautiful lessonthat got you here.
But what we want to say to youis, if you're feeling like that
and you're resonating with thatand you can kind of you're
(07:28):
hearing us and going that feelslike me, first of all, totally
fine, very normal, it's not aproblem.
That's why we've got you,because I think what is really
cool is being able to show youhow to create content that can
land you a brand deal, that youcan collaborate with a brand and
get paid for it, because thenthat's going to keep fueling you
(07:51):
financially.
It's going to give you moreconfidence, more clarity with
your content, because you'relearning a skill set to create
better content, get paid forthat content.
And then you actually had totake this little cheeky breather
and be like, oh okay, I'mgetting paid now.
This is cool, like my husband'snot on my back anymore because
there's money coming in and nowI'm actually able to go and work
(08:12):
on that thing.
That really fucking fuels me.
That I want to do so.
I suppose that's what we wantto talk to you about is is how
that's possible for you and ifyou're feeling that pull, what
you can do about it.
Speaker 2 (08:24):
Yeah, yeah.
And I mean, if you're havingthose feelings where you feel
like you want to pivot, havingthe insights to know whether or
not you're pivoting because themoney's not there and you've got
shiny object syndrome, or is itthat it is just really not in
(08:45):
alignment with who you are?
So figuring out if that pivotis based on fear and scarcity
and I want things now, or ifit's, yeah, I'm just not meant
to talk about this.
It's not aligning with me.
That can be hard to make thatdistinction.
But when you're doing you knowwhat we teach creating content
(09:06):
for brands, partnering withbrands, getting that money in.
You've got that breathing space, like you said, to just take it
easy, maybe test some othercontent, because when you pivot
you're starting from square oneagain.
So you've got that breathingspace.
You're getting better at yourcontent anyway.
But navigating that pivotjourney that all of us go on,
(09:31):
I'm sure I don't think therewould be one entrepreneur that
is still in the same businessthat they started from the start
.
Think there would be oneentrepreneur that is still in
the same business that theystarted from the start,
understanding that that journeyis normal, but also balancing it
out with if I keep pivoting toomany times, I'm not going to
get anywhere.
Speaker 1 (09:48):
Yeah, and I think that's the key is because inside
the community itself, we offerthe ability to A show you how to
make money with your contentthrough brand deals and so forth
, but then also can be movinginto creating a digital product,
building your email list andnurturing that side of your
creativity, that side of yourbusiness, building a course and
(10:08):
understanding what that lookslike whilst kind of getting paid
, because I think that's thething is.
Is we've done a podcastrecently and I link it in the
show notes, if I remember.
Is we've done a podcastrecently and I link it in the
show notes, if I remember aroundkind of that focus.
So one offer, one way just keepdoing that, which, as an
entrepreneur, can be boring asfuck and that's not a problem.
(10:31):
Like I think identifying thatis key and knowing like it's not
that that part is boring, it'sbecause your brain is
multi-passionate and it knows.
It's not that that part isboring, it's because your brain
is is multi-passionate and itknows it can do so much.
So what we do inside thecommunity is is help you
understand that if that part isticking off, but you can create
that one offer that speaks tothat person, that lights you up,
(10:52):
that gets you excited aboutthat.
Keep going down that path andthen when you kind of go, I'm
feeling a bit bored.
Maybe it's pivot time.
Maybe I just think, cool land, abrand deal, do some UGC you
know do something that's outsidethat scope or whatever that is,
to kind of maybe realign,reshuffle how you feel, because
(11:13):
sometimes that's all it is.
It's like this little itch thatyou're like oh, you know, I
don't, maybe this isn't right.
We're nine times out of ten,you're at that point, that's all
it is.
It's like this little itch thatyou're like, oh, you know, I
don't, maybe this isn't rightwhen nine times out of 10,
you're at that point that'sready to go over, but you pivot
a little too soon if it'ssomething that lights you up and
if it's something that you loveto do.
So I suppose the key thing withunderstanding if you're getting
(11:38):
that itch is if it like for youMia, I'll ask this question
because it might help us explainit Like when did you know it
was time to give up on apotential business idea and
pivot Like was there, was it?
I'm just trying to get to thatfeeling that isn't like oh, I'm
bored, I'll just go over here,but it's more like no, this is
(11:59):
like a, this isn't right for me.
Speaker 2 (12:02):
Yeah, I think in the beginning, in the beginning I
think it was more of a well,this isn't working, no one wants
this, it's, I'm not getting anytraction.
So then I would jump to the nextone, where I, if I had have
given it my all and kept with itfor a long period of time, it
might have worked out.
So for me early on it was yeah,it's not working, it's the
(12:24):
business model and I'm going totry something else, or it's the
product, with a bit of a mix ofI've built that website now and
it's not working and I'm over it, and it was like that for a
long time.
And when I found UGC and Istarted to do that and it was
bringing in good money with that, I pivoted from full-time UGC
(12:48):
to affiliate marketing and Ithink that was just like a
natural progression, a naturalpivot.
But when I've pivoted again,I've always had the UGC to fall
back on while I figure it out,while I build the new audience,
while I do what I got to do.
So, yeah, I think it for me amix of natural progression mixed
(13:13):
with.
Early on it was just, I justgave up too early.
Speaker 1 (13:16):
But even with that like that to me isn't even um,
like your pivot from UGC toaffiliate marketing to where we
are now.
They're not big swings likethey're natural progression
pivots because in there you'recreating the content, you're
understanding how to do thatbetter, you're sharing your
(13:37):
knowledge, you're sharing yourjourney, you're building as a
content creator.
So they're natural kind ofprogressions.
And where that first pivot fromthe online businesses and stuff
that you were setting up tomaybe UGC and leaving you know
being an AMBO and stuff likethat, those to me were kind of
those bigger pivots that werelike does it feel right, not
(13:59):
aligning, going to try this?
And then you started on thatpath.
Would that be fair?
Speaker 2 (14:04):
Yeah, yeah, definitely.
And I mean back then, when Ifirst started, I didn't know how
my brain worked.
I didn't understand that I wasmulti-passionate and ADHD and
all the things.
So if I had had that insightback then, I would have been
more aware of okay.
Are you pivoting because you'rebored or because it's not
working, or because you've gotshiny object syndrome, or should
(14:27):
you stick it out if it alignswith you?
If all of a sudden you feellike maybe the product you're
affiliated with doesn't fit withyou anymore, or a particular
product or business model,there's no point in growing that
business if it's not there inyour heart and you don't enjoy
it.
Because what's the point?
(14:48):
You may as well get it work.
Speaker 1 (14:49):
Creating content for something you don't love is so
fucking hard yeah there's nopoint.
Speaker 2 (14:53):
If you've got that gut feeling that, oh, I'm just
not enjoying this, then it'sgoing to be hard to run your
business and hard to createcontent.
So, knowing, I think I couldalmost guarantee that everyone
would have a gut feeling whetheror not what they're doing is
aligned with them or not, itwould make it difficult if what
you're doing now doesn't feelaligned but is generating you,
(15:17):
you, income.
Speaker 1 (15:18):
that's a bit of a sticky situation, but go with
your gut and if you've got abackup like UGC, you've got that
and I think you know, for meand my journey in terms of kind
of putting the same hat on thiswhole pivot conversation, to
give people another example, soone of the pivots that's really
(15:40):
clear to me because at the timeI was having I was in a coaching
container and you know it was afew conversations that we had
that all of a sudden these womenwere like no, she's finally
seen the things that we've allseen.
Speaker 2 (15:51):
I was like no, stop it.
Speaker 1 (15:54):
But so, as you guys, well, you may not know, but I
also have a bespoke weddingvenue.
That, like I've said, I'm amanifesting generator, so I am
built to do a lot of thingsdifferently, quickly and
powerfully, like that's just howI am.
I'm so glad I know that now,because for so long to me, that
was my failure is.
I just kept trying that.
But I could also be doing thatat the same time and the
(16:14):
confusion of the people aroundme were like what is she doing?
How do you do everything?
And so for me, with the weddingbusiness, what I loved about it
is we've got the venue, so myrole is to be the coordinator,
so I coordinate absolutelyeverything.
And then what I could see iswe'd get a lot of couples that
would come and they'd be like,wow, this is a lot to do and
(16:36):
it's very overwhelming.
And that's kind of the firstthing they'd say is I'm just so
overwhelmed, I don't know whereto start, like, what am I going
to do?
And so from that I was learningfrom my audience I was like
okay, there's a place for me.
I know me as a when I gotmarried, same thing I mean,
google's very different thanthere wasn't a lot of this stuff
.
So to Google this stuff, tofind the right venue to
understand how you do your owndo-it-yourself venue, blah, blah
(16:58):
, blah.
So there wasn't a lot of thatinformation.
So I was like, okay, I've gotsomething here and I started the
Secret Brides Club, whichcontinued on for a while, and I
started a podcast about it.
I started I thought what Icould do is create a course that
when you get married you couldcome into that and you could
learn every step of the way.
And when I did that, I investedin Amy Porterfield's Digital
(17:20):
Course Academy and I wasconvinced that this was the fuck
, this was my golden ticket.
Like I went all in.
You should see the work I did.
Like it was amazing and I lovedit.
I created, I created the courseoutline, I did most of the
course.
I did webinars, like you nameit.
Old mate did it right, she wasall in.
(17:40):
And at that time I'd invested inAmy Porterfield's course, which
was great.
I learnt a lot.
It was very, for me, veryAmerican in terms of it was
really good.
But I was like I just can't seemyself in it.
And then that's how I metYvette Mayo, because she did
kind of a more condensed versionthat was more aligned with me
(18:02):
and I was like, oh, now I canunderstand how it's going to
work.
So, anyway, got into her12-week coaching container and
started working with her and agroup of women and they all
believed in what I was doing andthey're all incredible and and
I kept kind of being themulti-passionate, many, many
generator, kept going back toyeah, but I also, like I do
confidence, personal brandingwork with like I want to do that
(18:24):
too, because I just loveinspiring women and I love
talking about personal style andpersonal branding and owning
your space.
And they're like I was likemaybe I could do that with the
brides, because what happens islike when women get married,
then they've got no projectafter and and so a lot of them
are like, oh, I feel so lost andI was like maybe I could help
them there.
And anyway, it kind of came tothis point where I nearly built
(18:44):
this damn course and I didn'tback it before I built it, which
is what we teach inside ourcommunity, which is another
thing that we've learned alongour process.
I did do all the steps tocreate it and it was, you know,
incredible.
I still look at it now andsmile because I'm really proud
of that, even though it didn'tcome to fruition.
(19:05):
And I was talking to them and Ijust had this moment one day
with them and I think one ofthem asked me something like oh,
you know, I think I created a.
They were talking about how todo something in Canva or
something like that and I waslike, oh, I've created a mini
course on that.
And one of the women was likewhat?
And I was like oh, yeah, I'vegot a course on that if you want
it.
And she was like Kristen, likewhat?
It was one of those momentswhere I was like oh, yeah, I
(19:28):
love helping women do that.
And it just kind of it allagain verbally diaried out of me
what I love to do the most, andthey're all just like why don't
you do that?
She's arrived, everyone, she'sarrived.
And the thing about that, that,if you don't know my full story,
when I left was made redundant.
That's where I started.
My business was around buildingup women around their personal
(19:51):
brand, owning their space andbeing really comfortable and
confident and giving those womenthat like I can't do this the
power to be like yeah, youfucking can, you've got this
Like let's just figure it out,and so I'd come full circle to
that.
So every time I'd pivoted, I'dpivoted on not far from what I
wanted to do.
It was always around helpingwomen.
(20:12):
It was always around, you know,propping up the little guy.
It was always around solvingpeople's problems.
My deep, deep why, you know,propping up the little guy, I
was always around solvingpeople's problems, my deep, deep
why.
Simplifying things, but itwasn't until kind of that moment
that it was nice to besurrounded by women, which is I.
I know what we do in ourcommunity that were like she
finally got there she needed todo it on her own finally got
there, yeah and you do.
Speaker 2 (20:32):
You need to go through all of that to get to
where you're gonna be.
Yeah, it's just.
Speaker 1 (20:37):
I think that's the part that is so important is to
know that nothing I did and Iknow from the conversations
we've had Mia, you're the samenothing I did, no money that I
invested was wasted, not asingle fucking cent.
No, because I look at thatjourney and go, holy crap, I've
learned some stuff.
Speaker 2 (20:58):
Yeah, a lot and over a long period of time too, but
it also goes to show that doingthat deep why work is really
going to help you understand,okay, is this what I really want
?
Is this the business that ismeant for me?
And now that I look back on myjourney too and I only started
doing my deep Y work when I metyou that I was flourishing in
(21:22):
this space because it was meantfor me, whereas all the other
businesses were justproduct-based e-commerce, that
sort of stuff, and there was noattachment to or no connection
with my deep Y and I onlyfigured out my deep why because
of the pivots that I made.
Speaker 1 (21:41):
Yeah, and I think you know that's one of the most
powerful parts of our community.
Is that deep why work?
And you know we were onlyspeaking to somebody recently
that she didn't know the deepwhy?
And when we were talking to heryou know we could both say that
the second she uncovers thatholy shit will her world open up
(22:01):
Like.
I just know that when you speakto somebody and those that
don't know the deep why we mightdo another podcast on it soon.
We've got one in our repertoireas well that we did first up.
But it's something that is soimportant to revisit because
when you do tap into that, it ispure fucking gold and I
guarantee you it will be thething that allows it, kind of
(22:25):
anchors you, it allows you to go.
Yeah, I'm pivoting, but hang ona minute.
Does this align with my?
Yes, it does.
All right, okay, here we go.
Here we go, like that's why Ithink doing that, like you've
said, is so important.
And if it breaks you open andthe amount of women that have
done it in the community, thathave bawled their eyes out.
but and some people still don'tknow and it's not something that
(22:45):
you're going to do the 20minute lesson and be like okay,
move on, you need to dig deepyeah and it's it's fun, it's a
lot, but when you do it, and youdo it right, like that's the
part that I think will help you,if you feel like you're
somebody that pivots a lot, dothat work, because it's
(23:09):
incredible.
Speaker 2 (23:10):
Yeah, it'll uncover things that you didn't even
realize.
Speaker 1 (23:13):
And so that we can make sure there's actions here
for you.
You've heard our stories.
You've heard that nine timesout of 10, it's that gut feeling
.
You're going to know when yourgut feeling is saying to you I
know this is something, I justcan't figure it out yet then Mia
and I would urge you to slowdown and if that means taking on
(23:35):
some UGC, doing some branddeals, getting your mind out of
the tunnel and you know, for meI talk about this in the free
master class that we do likeit's dropping, dropping that ego
, and I can say now quitehappily, I had a hell of an ego
that was around.
No, kristen, you're a brand andmarketing guru Like you should
(23:56):
know this shit.
You just stay in this fuckingtunnel and you just keep pushing
where.
I think what's been incredibleabout meeting Mia and creating
this business that we've got is,all of a sudden, our expertise
have come together where we nowactually can get you more money,
get you better content, whilstyou're pushing through that
(24:19):
tunnel.
And for me, you know, I'm notproud to say I've got an ego,
but I'm happy to say, like itfucking slowed me down and it
got in my way.
And if you're somebody.
If you're a small businessowner that's been doing this for
so long, your ego may bestopping you from generating the
money that you could becausethis hasn't been brought into
(24:42):
your world.
The idea of landing brand dealsand doing UGC and getting paid
by a brand for your content mayfeel I don't want to say below
you, but I'm just speaking frommyself here and I'm speaking
honestly because that's what Ido and I and I do it because I
hope that it helps anybody thatmay be thinking how I was
(25:02):
thinking that it wasn't below me, but it was like no, you, you,
you're the one that should bedoing this, like you, one that
should be doing this.
You should be doing that, youshould be amazing and whatever
that story was in my mind, I'mso grateful now to see the women
in our community that havesmall businesses let down their
guard and thrive, and to watchyour journey and what you've
(25:25):
done in this.
I'm like this just makes somuch sense and it's so powerful,
and I think that's what I wantfor our community and for you
listening to know that there isa way for you to do this.
This is really fucking fun.
Speaker 2 (25:41):
Really fun, yeah, and it funds you online, because
there would be nothing worsethan making a pivot and going
back to zero and then finding,oh shit, I've got to get a job
now.
This sucks, so yeah.
So I mean, just know that ifyou have pivoted lots of
(26:01):
different times and you'refeeling shit about it, it's
normal, it's really reallynormal.
Shit about it, it's normal,it's really really normal.
And it takes a few pivots foryou to even figure out what you
want to do and what you want tocreate content about, and you'll
feel you'll know it.
When you're creating contentabout something that doesn't
align with you, you'll feel it.
And when you find the thingthat is aligned with you and you
(26:25):
love, the content just rollsout.
You don't even have to thinktwice about it, it just comes
out of your mouth and it feelsgood to create content.
So we want you to get thatfeeling and if that means
pivoting, it's okay.
Don't beat yourself up.
We've all done it a milliontimes and we never get to where
we want to be without goingthrough all of that.
Speaker 1 (26:46):
So hopefully that has cleared things up, inspired you
, given you some kind of hopethat it's very normal.
That's kind of what we wantedto do today is to make it feel,
just normalise that feeling.
And are we going to do our newlittle segment?
Mia, we are.
Have we got one?
All right, so we're going to goagain with.
Would you rather Now, this islike a controversial one in
terms of, I suppose, like whatmia and I enjoy, and you may as
(27:10):
well, but, mia, would you rathernever be able to have coffee
again ever in your life, ornever be able to have alcohol, a
glass of wine, a little gin andtonic, a little beer, a little
something, a little knockoffdrink ever again?
What, like what would it be?
(27:30):
Yeah, this is hard, it's hard.
Yeah, I mean, for a lot ofpeople they'd be like either
just the alcohol, like you'll befine, but I live in a vineyard
so I'm going to support the wineindustry.
Speaker 2 (27:41):
Yeah, and I mean I don't mind a cup of tea, so I
can always go for the tea.
As much as I love coffee, Ijust I could never imagine not
having a little drinky poo forthe rest of my life.
Speaker 1 (27:59):
I know and like immediately for me, I think
about even though I don't mind acheeky wine here or there but
like going down the river, likewe go down the river as a family
and just sitting around theriverbank at that 5 o'clock
drinks and everyone's like whowants a beer, who wants a this,
and you just kind of like relax,like life's good.
I think I'd have to go coffeeand I hate myself for saying
(28:20):
that.
Speaker 2 (28:25):
There are a couple of booze heads booze heads, but no
, but like, imagine, like, evengoing to a wedding or a 40th or
something and just not.
Speaker 1 (28:35):
And look, there are people and I celebrate you, that
you can, and I love that and Iprobably should do more of it.
But just those little momentsof life that I'm like like the.
For me the river really sticksout, because I love the river,
it's like my just happy place.
I'm like, oh, just to sitaround and just have drink
summer's day.
Now I'm gonna go get coffee andjust try and find tea that's so
(28:57):
strong I can't live withoutcaffeine doesn't even do
anything to me, so I'm notworried about that part, but
it's the taste and the habit andthe yeah, but look yeah we're
doing the hard-hitting questions.
It's how we roll, guys.
Anyway, that is us for thisweek.
Remember, if you have got a,have you ever for us?
(29:19):
Do let us know.
And always drop into our dmswhenever you can at hive hub
collective.
And one thing that we must say,which we never forget, we never
forget, we never remember tosay on the podcast if you can
hit Hive Hub Collective, and onething that we must say which we
never forget, we never forget,we never remember to say on the
podcast, if you can hit thelittle cheeky subscription
button, it's the little plus onthe top.
It helps us so much.
It helps us get to more peopleto listen, more people to share
our story with help more of thiscommunity.
(29:40):
So that would be absolutelyamazing.
That's it.
That's it.
Cheat podcast.
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