Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?
In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.
🚀 What You’ll Learn:
- Why digital products are the smartest way to build recurring income
- The only 3 things you need to create an offer that sells
- How to “back it before you build it” and start earning before the product is even done
- Real-time coaching examples with Larraine (a math tutor) and Chrissy (a community builder)
- How to validate your offer, clarify your messaging, and solve real problems
- The truth about pricing, mindset, and why charging your worth helps you serve more people
- A simple content strategy to turn your phone into a video marketing machine
🎧 Tune in if you:
- Want to create your first product but feel overwhelmed by where to start
- Struggle to turn your ideas into an offer people actually want
- Need a simple system for getting unstuck and into action
- Love learning through real examples and supportive coaching
🔗 Links Mentioned:
(Digital products, scalable income, how to create a digital offer, beginner digital product, course creator for women, validate your idea, make money online 2024, passive income, online coaching, Hive Hub, women in business over 40)
💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?
Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE
Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
Products We Recommend & are Affiliates for:
- 14-Day Free Trial at STAN STORE
- Get OPUS Clips for your Social Media
- Start Creating with Kajabi
- ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower.
Speaker 2 (00:23):
And together we're showing women like you how to
master video marketing andcreate content that generates
income, whether you're juststarting out or ready to scale.
Speaker 1 (00:31):
We are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go.
Guys, be professional guys.
I can't wait to get that introdone.
Speaker 1 (01:02):
Welcome to the I Am that Content Creator podcast.
We're coming through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
bribe and build a thrivingonline business.
No BS, just proven strategiesthat help you scale.
I'm Kristen Werner, one half ofthe Hive Hub Collective.
Mia, today on the podcast, isactually sick.
No, she's not sick, she's gotsick kids.
(01:24):
So I was like mate, leave it tome.
I've got this.
And today on the podcast, we'redoing something a little bit
different, where we are goinginto a live Zoom session, a live
coaching session we had lastweek.
This was all around creatingyour first digital product.
Now, this was a really coolsession because we had our Hive
Hub members.
Some community members come tothe table.
(01:44):
Inside the Hive Hub.
Our community members arelearning how to do UGC
user-generated content andgetting paid by brands to create
content.
So one thing that we love aboutour membership is we've created
a fast track method.
That is the fastest way to getyou paid online so that you can
sit back and just get paid andenjoy that process and do more
(02:05):
UGC and work with more brandsand grow your social media video
marketing presence that way, orsome of our incredible members
have done UGC and generated anincome through that, and now
that are a stage that they'relike okay, I want something more
.
I want to create a digitalproduct, something that you
create once and sell passively,over and over and over again.
(02:26):
Now Mia and I are incrediblypassionate about that.
It's something that you know.
We've created that through theHive Hub Collective.
It is a digital product.
A digital product can be amembership, it can be a
community, it could be a secretpodcast, it could be an ebook,
videos, digital course, anythingthat is like the one-to-many
module, one-to-many method.
(02:48):
So one-on-one coaching issensational, but it's very hard
to scale one-on-one coaching.
So how can you take what youknow, what you're passionate
about, something that you'velearned in life, and how can you
teach it in a way that peoplecan buy it and you can serve a
one many ratio?
And that is exactly theconversation we're having today
in this podcast.
So what I've done is taken theaudio from our live and cut it
(03:11):
up a little bit to have adiscussion with you.
We're talking to Lorraine, whois a tutor, a math tutor.
She is incredibly passionateabout serving her community and
trying to go from thatone-on-one coaching to
one-to-many coaching.
So we had a really gooddiscussion around how you create
a digital product and reallynail and pinpoint the problems
(03:35):
and then how you do messagingaround the solution, the
transformation.
But the conversation we hadwith Lorraine, which was really
interesting, is around how tobuild her leads so that she can
actually start speaking to herideal customer and have them
engage enough to then createsomething that they really want,
and that's the key withcreating a digital product.
We also spoke to Chrissy.
Now Chrissy was really she'sjust.
(03:57):
She's incredible on socialmedia and she is a woman 50 plus
and she is so passionate abouthelping women in that kind of
age bracket feel comfortable andconfident.
And she's opened a Facebookgroup that she put it out there
and all of a sudden, I thinkthere's over 200 members in less
than a couple of weeks.
So she's got an audience.
Now it's how we drill down toreally identify what they want
(04:20):
and how she can serve them.
So if you've ever thought abouta digital product, this is an
episode for you.
Now, one thing that we do haveis we have learned these
techniques, these methods tolaunch and scale our digital
product from our coach andmentor, james Wedmore.
Now, I have had a lot ofexperience in digital products
prior to working with JamesWedmore, but we have used his
(04:41):
skillset, his incredible mind,to help coach us through
building and launching andscaling our digital product, and
that's something that isabsolute key.
He has a program that helaunches once a year business by
design.
Put all the details in the shownotes so you can go and have a
look If you want to sign upbefore the end of May.
It launches the 28th of May, Ibelieve, and that is a live
(05:06):
three-day event.
I just go and join immediately,click the link.
Join Because it's absolutelyincredible.
What you'll learn those threedays is phenomenal.
But what the students wentthrough in this particular
section, they went throughanother free offer he has, which
is your first digital product.
So there are the replays thatare available in the links in
(05:27):
the show notes as well.
Go and join up to them.
Do that work.
Those are available till theend of May.
But the discussions we had wereour community had gone through
some of this, and some of thiswork is inside the Hive Hub
Collective itself in thecommunity, because we're really
passionate about taking peoplefurther and building longevity
with their online business.
So some of this work is alreadyin our community, and our
(05:47):
community are having discussionsand thoughts about how they
create their own digital product.
But James's training is just Imean, mia and I went through it
again like we're in his paidcommunity.
But we went through it againand we had another aha moments.
Like you can't hear thisinformation enough.
I think I even say this in thepodcast you can't hear this kind
of information enough becausesometimes you're in a different
mood, you're in a differentmindset, you're a different mind
(06:09):
frame and somebody sayssomething differently or the
same person says somethingdifferently and it just goes
boom, the penny drops.
So I'm inviting you to listento this.
Go at it with an open mind.
If you're thinking about adigital product, this is a
wonderful episode for you tohear how you can start
uncovering pain points andmessaging around how to sell
something and then launch it.
(06:31):
So this conversation is reallyabout really the messaging, the
pain points and how youarticulate that.
So I hope you enjoy it.
We are going to be talking toLorraine and Chrissy and enjoy
this episode.
It's an absolute winner and ifyou want to do those programs,
your first digital product orBusiness by Design which opens
end of May.
The links are in the show notes.
(06:52):
Okay, enjoy, I think, in thisspace, online certainly, if
anybody's kind of heard of themaster resale rights or anything
like that, that damaged digitalproduct and digital marketing a
little bit because it kind ofsaid to people, hey, just grab
this thing and sell it, but whatall it was doing is really
helping people be bettersalespeople, because you're not
(07:13):
actually learning a skillset.
That's creating a digitalproduct and identifying a pain
point and the domino belief thatJames talks about.
When you get that right, thatis when things change.
And so doing this stuff overand over and over again, I
cannot cheer on enough.
I've been stuck for agesactually since joining James
last year.
Yep, I thought I had my niche,but coming up with what to sell
(07:36):
is really hard.
Yes, okay.
So yours the maths.
You work with students aroundhelping them with maths.
Welcome.
Tell us exactly how you'refeeling when you're here, listen
to what other people are saying, listen to where they're stuck
and listen to the advice fromall of us.
And if somebody comes up withan idea for somebody and you
don't think you're an expert,you're still a person with an
(07:57):
idea, so share it, becausethat's where we get our
learnings from as well.
It's not.
I'm not the ultimate bees kneesof it all, but I can certainly
share.
So, lorraine, give it to usstraight.
Speaker 3 (08:06):
How much time do you have?
Yeah, no.
So my niche is pretty much highschool maths kids, but I'm
obviously marketing to parents,not to the children, the
difficulty is.
So I pretty much tutorone-on-one.
That's what I do, but that'sjust not bringing in enough cash
(08:29):
.
I only have a certain amount oftime during the day after
school to do that.
So my idea that I worked up wastrying to work with year seven
kids coming from primary schoolto high school and the changes
and what not just in maths,really, but I guess in any
(08:52):
subject what they need to changein terms of you know that no
one's babysitting them anymorein primary school.
They've got to have everythingfigured out in terms of their
scheduling, their planning,their homework, all that kind of
stuff.
So I had an idea of creating amini course where I sort of
(09:13):
teach the kids how to do thatand maybe work on a Google Sheet
document where they can planout their schedule, show them
how to do that, to keep track ofall their homework, exams
coming up, stuff like that.
I've actually just recentlyfinished a Facebook ad it's
still running trying to do aFacebook ad where I'm
advertising a free algebra videothat I've given people and then
(09:36):
asking them to join a wait listto sign up for a short course
on like study habits and timemanagement skills.
I haven't got heaps of peopleno one signed up for the wait
list but I've got like sixpeople who clicked on the to get
the video, the algebra videos.
I've got six emails, which Iguess is better than nothing.
(09:57):
Figuring out the Facebook adside of things nearly killed me.
I just just all of.
I bought another program whichI'm just I'm done with buying
programs because I feel like youknow you just buy another one
and buy another one.
And so I bought is the Facebookads keep little like I think
was 50 or 50 Australian dollarsor something to do Facebook ads.
(10:19):
But then once I realized when Igot into it, then you need
another program to help you do,then you need another program to
help you do something else andyou need something else to help
you do something else.
And I'm just like, how manythings do I have to buy here?
And then they go through things.
Speaker 1 (10:34):
Slow it all down and go back to taking away this
overwhelm.
Yeah, I want to go back to,because inside James' stuff,
also inside the Hive, he hasmonetized before you make it.
We have created our own back upbefore you build it.
Have you done that, looked intothat?
Have an audience you can speakto.
Speaker 3 (10:53):
I've started working through that, yeah, but I feel
like I need to go back, becauseI've got to the point where,
okay, I now need an audience andthat's why I went to.
Speaker 1 (11:05):
Okay, well, I don't have a huge audience, so I need
to go and get, yeah, and sothere's two things with this and
this is really important, guysis there's no point and this
isn't saying this is the wrongway to do it, lorraine, but
there's no point in spendingmoney on ads if you're not sure
about your ideal audience,you're not sure of their exact
(11:26):
pain point or the transformationyou're going to give them.
So the reason that monetizebefore you make it and back it
before you build it works, isbecause you say to your audience
what do you want?
This is what I've created, isthis what you need?
Is this your pain point?
You're speaking their languageand in that moment, they're
going to say yes, I want that.
(11:47):
And so then what you do is yougo okay, I'm going to take, I'm
going to do a beta launch, whichis I'm going to create
something.
I'm going to get paid for itbefore I create it.
So you could say, let's justsay, your algebra mini course,
that's what you want to create.
Now, first of all, we need togo back a few steps, because I
want to make sure that's thething I'm actually going to do
(12:07):
that first, because I don't wantto overwhelm anybody.
So right now, we're going tohelp, lorraine, I want you to do
this yourselves as well, your.
then what is their pain point?
(12:28):
What is the pain point of thoseparents?
Speaker 3 (12:31):
That would be just the frustration that the kids
struggle with maths, I'd say,and the constant, you know,
confidence issues when it comesto maths, perhaps also, I mean,
I think of a whole bunch of painpoints.
I mean there's that.
And then there's also, well,they don't want to have to pay
for a tutor to, you know,constantly weekly tutoring
(12:53):
sessions, which some people do.
I mean, I'm a tutor, so I know,so they do pay for that.
But I'd like to give them, I'dlike there to be another option,
you know, for them to go to,that they don't have to have a
weekly one hour, they could doit when they have time.
Speaker 1 (13:10):
Yep.
So we've got I'm assuming someparents here.
I'm a parent, anybody here thatis a parent.
I want you to put into the chatfor Lorraine what is a pain
point your child right now.
Just put yourself in thisposition and, lorraine, this is
what we all have to do.
Take yourself to that positionwhere your child is struggling.
You can see them.
They're frustrated, they'recrying, they're upset, they
(13:33):
think they're stupid, they've,they're so overwhelmed that they
don't want to go to schoolanymore.
Like, put yourself there andnow, please, if, if, as a parent
, you can put in the commentswhat would make you go.
You know what I need to get mychild help.
I don't know how.
I don't want to get a tutor inmy home.
Is there something online?
I just need to Google what areyou searching for?
And just imagine you are thisparent.
I want you to type into the chatwhat you're searching for and,
(13:54):
lorraine, I want you toscreenshot every single comment,
because this is from an idealcustomer.
You need to use this language.
You need to get inside thatvisceral feeling of a mother or
father who is literally like Ican't watch my child like this
anymore.
I need to find a solution.
So let's just give everyone alittle moment, and this is the
(14:14):
kind of stuff that you guys needto do for yourselves.
With this digital product work.
This is the stuff that this iswhy I said Marcerisa writes
broke digital products in a way,because people just thought it
was just do this, do it.
But you need to get so deepinto this that you understand
the problem that you're solvingand how you can truly help
someone, so that when somebodyis Googling these particular
(14:37):
comments in here and you landand you are saying this to them,
they have nothing else in thembut oh my God, I need this woman
, I need this program right now.
Like, if you go back to whenyou bought the Facebook ads,
what were you thinking that madeyou click?
Speaker 3 (14:52):
I need help with getting you know the leads,
getting people to you know, yeah, just getting emails, getting
that kind of stuff, which I meangetting emails, getting that
kind of stuff, which I mean ithasn't really given me an
audience, I guess, in terms ofmy social media, because I
(15:13):
haven't gained any morefollowers or anything doing what
I've just done.
Speaker 1 (15:17):
Yeah, but that's because this might be that
missing ingredient.
Yeah, these things.
Speaker 3 (15:22):
And I have to say I was spending weeks on these
Facebook ads and I think I justgot to a point where, like, I'm
just gonna do it now, becauseI've been trying to do this for
weeks, I'm just gonna push thebutton.
Yeah, I'm just and I'm notspending heaps of money yeah, to
see if something has worked,but it's.
Speaker 1 (15:40):
It's been a painful process and so by doing this
particular thing.
So, amber said, I'm looking forsomeone that would help them
better with organization.
What you spoke about withtransformation is amazing.
My daughter is going to be sooverwhelmed that I absolutely
would hire you.
It's that overwhelm and, as aparent, most of the time we
(16:00):
would do anything to get ourchildren from feeling that pain
and that frustration, thatoverwhelm.
We would invest in these things, and so it's finding the
language that speaks to them.
It's finding the platforms theyare on.
So I'm assuming do you knowwhere your audience is?
Speaker 3 (16:17):
I think that most of the parents would be Facebook
and Instagram.
Speaker 1 (16:21):
And so do you have an active presence on one or both
of those I'm not active enough.
Speaker 3 (16:27):
no, I'm on both.
Yeah, I'm not a.
I don't like putting my faceonto Facebook or Instagram,
because I see myself recording avideo and I watch it back and
it's terrible and I do it 20times and I give up.
Speaker 1 (16:46):
Yeah, but then I would just say to that point and
I'm not going to push you to goon camera until you're ready,
but again I'll ask in thecomments, just so that we can
really get an understanding as aparent would you want to see
the face of the person that isgoing to teach your child a
skill set like that?
Would you want to see them,hear them, feel a connection to
(17:07):
them?
Yeah, amber said absolutely Iwould, and that's not to push
you.
Push you, lorraine, because Iknow it's uncomfortable, like I
for some reason have some giftthat this stuff is what actually
sets me on fire.
Put me in a room full of athousand people and that's where
I am at my happiest, but I knowthat that's not everyone but
you put me in a room full of athousand people and ask me to
(17:28):
read from a piece of paper.
I will die inside.
That's my dyslexia that shinesthrough.
Where, if I could just do whatI'm doing now, that's where I'm
happy.
So I respect that.
It's not easy.
So please don't think that I'mlike just go do it.
But what I do want to is justallow you to see that if you
want to make money from whatyou're doing and you want to
(17:48):
help these children, which Iknow you do, then these are some
uncomfortable things that allof us need to step past and step
through.
And it's the little things, it'sthe 15, I think they're what.
Are they 15 or 30 secondstories?
Recording it and just sendingit and going, oh, whatever,
catch up.
It's maybe doing you doing thework, videoing that and then
(18:09):
doing a voiceover.
So you know it's not youactively speaking, but you're
doing a voiceover for a reel ora Facebook or something like
that.
And it's no, it's not easy, butthey are the things that I
think really do need to happento create that connection with
your audience.
Do you have a Facebook group,by any chance?
A free Facebook group?
(18:30):
Yeah, so I've got my businessFacebook group Yep, and is that
active?
Does it have?
Is there a reason for somebodyto join that?
Maybe that's where you canstart attracting people.
I could.
Speaker 3 (18:43):
I don't have, so it's actually.
It's just my business group.
So it's not you, don't?
You can just find it onFacebook if you search for my
business name.
Is that what you mean?
Like it's not a private groupthat you've got to join?
Speaker 1 (18:58):
I would say a private group or an open group, like
Chrissy we're going to talk toChrissy in a minute she's just
opened a Facebook group for hercommunity.
Obviously, we have the HiveFacebook group for the Hive
members and also we have the UGC40 Plus for Australia and New
Zealand, so that's an open groupthat anybody can join.
Well, mia and I can approvethem.
(19:18):
So we do have a bit of a lookover who joins that group to
make sure it's appropriate.
So I would say having aFacebook group which is
different to a business page andnaming it something with so
much SEO like do some researcharound mass tutoring and things
like whatever people areGoogling and look at this list.
(19:39):
Feel free to screenshoteverybody's comments, what
people are Googling.
Because if somebody, if I'm amum and I'm looking for a maths
tutor, I'm going to type inmaths tutor and you want to try
and come up as a Facebook groupfor maths tutoring students year
seven to year 12 or whateveryou decide to be, be specific
and call it out, and then whatyou're doing with that is you're
(20:02):
inviting people into your freeFacebook group.
That is going to.
I would challenge you to showup there live.
Facebook live is an awkwardthing, but nobody can kind of
see you.
You just kind of talk to thecamera and turn it off and you
don't know if people arewatching or not.
So I've just grown to be likewhatever.
But again, that's me.
So these things are going totake time, or you could do
sometimes I've recorded a videoas if I'm going to do a reel.
(20:24):
I've saved it and then I'veuploaded that into a Facebook
group.
So then you've got some controlover watching it and whatever.
But Then you become the facethat also allows you to.
If you've got an email thatgoes out, or use ChatGPT to your
advantage and use it to helpyou.
What can I like?
(20:45):
To schedule, plan out thecontent that you'd put into a
Facebook group and things thatparents you know.
You know what you know.
So now take all that knowledge,put it into ChatGPT and be like
I need to build a Facebookgroup for students year 7 to
year 12.
But I need to build a Facebookgroup for students year seven to
year 12.
I want to grow it.
Give me one prompt every singleweek and even if you're posting
to no one for a while, you'llfind that all of a sudden it'll
start to grow and start to move.
(21:07):
And there's two things with thatFacebook group.
You can either do it thatanyone can enter, or you can say
drop your email address beforeyou enter the group.
Therefore that's a leadcollection.
You're collecting their emailleads, so now you've got them to
email them.
So sometimes that's a great way.
Sometimes that can be a barrierto entry, but for what you're
doing it's a qualifying lead.
So I would say you know you canput in the Facebook group.
(21:30):
Please leave your email addressto enter.
I'm collecting so I can keepyou included in the updated
educational.
You know, make it sound as aparent.
I'm like, oh yeah, I would loveto know more details about that
so that I would feelcomfortable giving you my email
address.
So that's collecting leadmagnets.
And then what you're going to dothen is you've got now
qualified lead magnets.
They are now warm leads.
(21:51):
Now you can go to those warmleads and say, hey, look, I'm
thinking of launching an.
You can go to those warm leadsand say, hey, look, I'm thinking
of launching an algebrawhatever for a mini course for
students year seven to year nine, and then year nine to year
whatever.
Would anybody here beinterested, and that's when your
warm leads are going to go.
Yeah, actually, I really wouldand say cool, I'm going to
launch this as a bit of a betaround, so I really need your
(22:11):
help.
And this is where the monetizebefore you make it or the back
it before you build.
It comes in and then you saycool, it's I don't know $97.
It's going to be four weeks oftraining, live calls, pay for it
.
Now we're going to start on Xdate and then people go cool,
I'll start, I'll send mystudents along.
They're learning live.
You're learning from thembecause you're getting, even if
(22:32):
one person this is so importantto everybody listening.
If one person gives you moneyfor your thing, your thing is a
thing.
If nobody pays you, that's alsoamazing, because you go oh, you
know what?
I didn't quite hit the mark.
What have I done wrong?
I haven't spoken to them.
I haven't.
I'm not talking their language.
I'm actually not solving aproblem.
Okay, cool, I'll go back to thedrawing board.
(22:52):
But if one person pays you,that is a qualified lead that
says to you I drawing board.
But if one person pays you,that is a qualified lead that
says to you I now build thisdamn thing and you might build
it once and then you might redoit live a few times, and then
all of a sudden it becomes adigital course and a digital
product that you can sell overand over and over again and put
money behind Facebook ads.
Speaker 3 (23:09):
How would you so to get the people to join your
group?
Would that just be through mycurrent social media, trying to
get?
Speaker 1 (23:18):
people, and I'm sure you've got students on your list
already so you could go out tothem and or to their parents and
say, hey, I'm opening thisFacebook group.
I'd love you to join.
It's just a conversation.
If you've ever got anyquestions, it's probably an
easier place to ask than emails,you know.
So you're building and thoseparents have already worked with
with you, so you're alreadygetting kind of testimonials
from them.
(23:38):
And what I would also do, asyou're building this group and
building your social mediapresence, is go back to those
parents and or students, butcertainly parents and just say
look, I'd really appreciate ifyou'd be able to leave me a
testimonial how you found theexperience, just because
testimonials are what is goingto sell the product.
I do have quite a few of thosealready.
So they're all things that.
(23:59):
If Facebook is where your peopleare at, then certainly I would
say build a Facebook group wouldbe my number one kind of piece
of advice Start building that.
Think SEO, use all these wordsthat this is the messaging stuff
.
And if you go through James'stuff, if you go into the Hive
when we're talking, messagingthis is the stuff.
And if you go back through yourfirst digital product appears.
(24:22):
This is the stuff that's goingto make.
The difference is when you'retalking and speaking the
language of the person in thepain point, so I hope that gets
you unstuck, that's helpeddefinitely.
Speaker 3 (24:31):
Thank you so much.
Speaker 4 (24:32):
Pleasure, pleasure.
I have a presence in socialmedia that I love dearly, and
it's only just dawned on me andI mean this in the last, I think
, week that women who are 40plus are finding it difficult
finding connection.
Friendship, look it's alwaysbeen my catchphrase invisible.
(24:54):
I refuse to be invisible as awoman over the age of 50.
But what I'm finding is thatthere are a multitude of women
over 40 that have lostconnections, have lost the
ability to go out and connectwith other women, be it because
they've moved on from childhoodfriends, connections, networking
(25:17):
through, you know, working, notworking, moving, interstate,
whatever.
Started a Facebook page Now.
Please know that it's always.
My main passion is of service.
I work in a service role.
I am all about people's needsother than my own, which I think
sometimes is at my owndetriment, but that's what I
(25:40):
come from a place of service.
So it really hit home whenJames spoke about being from a
place of service.
However, I would like to retire.
I would like to be living alife that I choose what time I
get up, I choose where I goduring the day, ladies' lunches,
and you know where I'm comingfrom there.
(26:01):
I have worked with you in thepast and I have found that you
and the fabulous me are justdivine.
But it's you and your videoslately of not so much the cringe
for me, but it's like what'sthat thing?
And I think I found it Like Ithink the 40 Still Social is
what we've called it.
(26:21):
The Facebook page is goinggangbusters Like it really is.
I mean, I swear, sorry people,it's fucking unbelievable.
Like I'm waking up.
I'm waking up and there'srequests upon requests of people
wanting to join.
So I'm building it, it'shappening, but I would like to
monetize it in a whole.
(26:44):
You know the pain points beingI've lost my confidence.
What do I start with?
I feel that that is a greatleaping point to start with, but
am I okay?
So one, am I going in the rightdirection?
Is this of value?
Will it have longevity?
Can I build it to the pointwhere I can retire?
I mean, I don't expect toretire tomorrow or next week,
(27:06):
but I would like for this to bemy passion project, forever
Connecting women, making themfeel that they're not alone.
Yes, so, oh, okay, thank you,god, love you, amber.
Thank you for that.
It for me is more importantthat I have value and I want to
provide value.
I started a Facebooksubscription thing last year and
(27:28):
it just felt really like Ithought, oh my God, I can't do
this because I didn't wantpeople to pay for it.
Yeah, I want, I wanted to comefrom a place of service.
Yeah, okay, so that's me.
Thank you Good.
Speaker 1 (27:41):
Right, you can always .
I'll put myself on mute.
Oh no, because we're going tohave a full conversation, so
don't you worry about that.
Oh okay, okay, talk, we're allhere for it.
Oh okay, there's a few.
We all need to.
We can all come from service,but we can still get paid.
There is nothing wrong withgetting paid for your knowledge,
for your commitment, for yourlove, for your passion, because
(28:04):
I mean, mia and I, we are sofucking passionate about what we
do.
Speaker 4 (28:08):
Oh, I know, I know, and it's contagious, I get it, I
totally and.
Speaker 1 (28:13):
But it comes to a point where you do go I just do
this because I love it and Idon't want to get paid for it.
But then you're like, hang on aminute, we've got systems.
I've got 15 years' experience,mia's got more like five or six
years of experience in this Like.
We've learned so much.
And if we can package thatamazing knowledge and give it to
you so that you go from stuckto unstuck like that amazing,
(28:35):
you know, james has packaged hisentire brain into the most
unbelievable like BBD.
I'm not going to ever makeanybody buy it, but fuck me, it
blows my mind, mia and I use itevery single day because there
is always something to learn.
There is always.
And if he'd have been like, hey, have it for free, I would have
been like probably not reallyworth it.
(28:57):
I don't really think you carethat much when you put a price
on something that you are sopassionate about that you know
is going to change somebody'slife.
Yeah that's it.
I have to go.
No, this is my purpose in life,this is what I have to do.
I can't not do it.
So I want everybody tounderstand it's okay to get paid
(29:19):
for your passion, because itreally is.
Even though it feels likeservice, you're still giving
people something that you'velearned, that you, because you
want to change their world, youwant to help them, move them.
So I want to make that reallyclear.
First and foremost, I want toask the group as well, please,
because we're all of that kindof age group as well and James
says this a lot, and Mia and Ihave said this because I'm
really passionate about helpingpeople with their confidence as
(29:41):
well but you can't sellconfidence, because it's just
not a thing Like I could tellyou to be confident and say I
think he says it really well inhis digital product.
So I won't kind of try andreiterate that.
But in terms of sellingsomebody, teaching someone to be
passionate, I could take you toa place where you felt the most
confident of your entire lifeand you could close your eyes
(30:02):
and you could sit in thatfeeling.
But, yes, that was the momentthat I felt so confident.
But I can't really ask you topay me for that, because it took
me a couple of seconds to takeyou there.
So now we need to think okay,well, what pain point do these
women have and what can you doto make a transformation for
(30:23):
them?
So can you articulate that sowe can all dig a bit deeper in
that?
The pain point of the women youwant to work with.
Speaker 4 (30:33):
Okay.
As women over 40, many of usfind that friendship becomes
harder to make and maintain.
Life gets busy, routines change.
Suddenly we realise we'recraving connection.
So I'm thinking that that's apain point connection.
Am I going in the rightdirection?
But don't know where to start.
Traditional social spaces canfeel intimidating, like the gym,
(30:56):
the book clubs, craft groups,things like that, and no one
wants to feel lonely.
Is that what you're getting at?
Speaker 1 (31:04):
Yeah.
So I'm just like connection isa huge thing and I'd love people
to let us know in the commentsif Chrissy says anything that
resonates or anything that youfeel as a woman, potentially
40-plus.
If you will, oh, yes, please,again, we'll do the same thing
we did with Lorraine.
The more words that we can giveeach other, the easier that our
marketing and messaging becomes.
So one thing I'd say and if wego to the domino belief, the
(31:27):
domino belief is a reallycomplex topic, complex thing to
get around when you're trying tonail your digital products
right, because the domino beliefisn't your entire world, it's
not what you believe in, it'sthat one digital product.
And I think in that document Iput a couple of examples for you
(31:48):
guys, like James's, was YouTubeis the fastest way to build an
audience online.
So YouTube is the vehicle andthen the desire, the outcome
people want, was to build anaudience online.
We have content.
Content is a catalyst to getyou paid Content.
You know that's prettyself-explanatory.
(32:09):
We've done one.
Pinterest is the most effectiveway to save time by repurposing
your content to drive organictraffic to your business.
Speaker 4 (32:17):
Now, you say Pinterest, but would Pinterest?
I mean I know I'm a woman and Ilove you know nice things,
would I be?
Am I going to be putting stuffon Pinterest now to generate?
Speaker 1 (32:29):
This was talking about in terms of a domino
belief and where we're trying toget with our digital products
that are going to generate usincome.
For example, after watchingJames as your first digital
product, again, mia and I wentback to our domino belief, which
was content is the catalyst toget you paid.
Now we absolutely believe thatthat creating content is going
to get you paid, like that's thevehicle, the movement that's
(32:51):
going to get you paid.
But then, with everything thatwe've been working on, the focus
that we're doing right now,we're like, hang on a minute,
that's actually not at all.
And we went to UGC is thefastest way to make money online
, even without a niche productor audience, because that's
ultimately what we want to teachfor you to come into the hive
and learn that and then, onceyou're in our world, then we can
do stuff like this and we canblow up spaces like this, but at
(33:14):
the end of the day, we want toget you paid and we know that
UGC and landing paid brand dealsis the fastest way to make
money online.
And the point of the dominobelief and why this is important
is if somebody wants to fightyou on your domino belief, you
go.
Okay, fight me all you want,but I can guarantee you, like
I've been in this space for 10years online and James has done
(33:37):
incredible, but it's not thefastest way to get paid.
It takes time, it takes thiskind of deep, deep work.
But if you want to do UGC,we've had content creators
inside the hive that you know.
Kirstie and Christina havetaken 48 and 12 hours to get
their first job after they didthe course.
So, yeah, absolutely it's thefastest way that we know online
(33:59):
to get you paid.
So that's the point of aDonovan, I believe.
So the UGC is the vehicle.
So we're trying to find yourthing and usually, when it comes
to the vehicle, the thing thatis going to help people
transform, it's really gettingyou to understand.
Is there a method, is there athing that gets people that
(34:21):
connection?
Because I think connection isthe biggest thing that you
really want to start to build.
Putting the script into ChatGBTis a good idea, bettina, and
same thing, anybody that wasn'there very first time up is hop
into ChatGBT and have these bigconversations and even, you know
, tell them all this stuff, sothat because it's just another
(34:43):
voice, another ear.
So, coming to the pain point andwhat's the transformation Like
who do you so we know who youwant to work with?
Yeah, and the facebook group isamazing.
I've been watching people jointcome in there and it's what's
really nice about it is it'sit's kind of like this open
letter to be whoever you want tobe when you get in there and
kind of introduce yourself andhave some fun and and that's all
(35:06):
part of this confidence thing.
But how can we articulate it ina way that what's a digital
product that you'd like tocreate?
Speaker 4 (35:15):
I can tell you right now I want to build one on
gaining confidence, step by step.
To build your confidence fromeither smiling at somebody at
the checkout or instigating aconversation with someone that
you might be standing in theline with, who you will never
meet again.
But it's building yourconfidence to actually put
yourself out there.
I'm also, too, doing op shoptours, where we go out once a
(35:38):
month and we go and look at opshops and I want to kind of
create something at the time ofthe coffee that we can have some
thought starters orconversation pieces.
I've got so many ideas, but I'mjust thinking, I'm kind of
grabbing at ideas and wanting itto be the first kind of product
I just want.
I just would like to be from aplace where this is, this is
(36:00):
your starting point, this iswhere we lift you off, build
your confidence and and go fromthere.
I mean, I might be totallywrong, I might not be.
I don't think you are anywherenear what I need to be.
Speaker 1 (36:12):
I want to try and unjumble it.
So, right now, let's just putyou in.
You've said to your wholeFacebook group there's what a
couple of hundred women in therenow.
And you've said to them guys,we're going to meet on a live.
And they all turn up and I wantyou just to go from.
Just forget everything and everyrule you've ever learned about
how to create a digital product.
And I just want you to say tothem I'm going to create let's
(36:36):
just call it a digital course.
I'm going to create thisprogram for you, guys, and we're
going to do it live and this iswhat it's going to have in it.
I just want you to tell me,tell all of us, what's in it,
because at the end of this,you're going to say, and you
know what, if you really likethis idea, then it's going to be
I'm just going to say it $297.
If you're willing to come alongwith me now, it's the only time
(36:58):
it's ever going to be thisprice.
So if you're willing and able,let me know, drop your money
right now.
You know, obviously, in the way, oh God, what would it be?
Speaker 4 (37:06):
Just go for the car.
Don think this.
I just want it to come out.
Okay, I want to be yourcheerleader, I want to be your
girlie that sits there in thetrenches with you and let's work
out what we can do to get youwhere you want to be in your
friendship groups, identifyingthose that aren't being as
authentic with you.
What do you do with difficultsituations when you feel like
(37:27):
you know you're being vulnerable, but they're coming from a
different kind of place?
I to be there for you, to youknow, I don't know kristen, I
just want to be their friend.
I just want to help them.
I just want to put my armaround them and say you know
you're not alone, you're okay,let's and there's nothing wrong
with that.
Speaker 1 (37:44):
And the reason that I want to deconstruct this is I
think there's so many rules thatand I'm I'm one, I'm a
manifesting generator, so mybrain works so quickly that I'm
like fuck the rules, we're notdoing the rules, shit yeah yeah,
yeah, I don't want us to get sostuck, because we're stuck in
the rules.
I just want you to imagine thatwe are all here because we want
to be here, and you say to mehey, kristen, you know, let's
(38:06):
just say you're pretendingyou're talking to this group and
you can talk to me and say hey,kristen, you know, I've noticed
that in situations with friends, we struggle to have
conversations outside of.
What are your kids doing, whatare the grandkids doing?
Yeah, there you go and I wantto start conversations with you.
I want to give you some prompts.
So what we're going to do isnext week we're going to start
and we're going to have thefirst week where we just had
(38:26):
those awkward, weird promptingconversations where nobody's
allowed to talk about their kids, no one's allowed to talk about
their husband, nobody's allowedto talk about their grandkids.
Yeah, there you go.
And so that's week one.
Week one, we are just going tohave awkward as fuck
conversations.
And then in week two, whatwe're going to do there is we're
going to go up shopping becausedo you know what?
At 50 years old, I fucking hatemy body and what I want you to
(38:51):
get to.
Imagine you're sitting withthem and, although you want to
be their friend and cheerleader.
What are you going to teachthem?
The inner pain point what arethey feeling?
Why do they feel anxious at theshops?
Why does who?
Eleni said she prefers lessfriends as she's pushing 50.
So what kind of connectionscould you create with that Like
I?
Just because I think there willbe people like you know what, I
(39:14):
don't care what you have here'smy money but I want you to have
a structure because I thinkit's really powerful.
But because we can't sellconfidence, what we can do is
identify how they're feeling,what moments make them
uncomfortable, what tools you'vegot to be like you know what?
I've got this great chat to methat if you're feeling like you
can't handle the shopping andthe bills this month, put this
(39:35):
in, like just thinking outsidetheir box of they're maybe not
tech savvy, so they're notreally into oh God, yeah,
absolutely.
A whole section on becoming moretech savvy so you can have
conversations is part of this.
I think so does anybody fromhearing what Chrissy wants to do
(39:57):
, because I think where you'regoing, chrissy, is amazing.
Okay, you think it's got value.
Yes, you think it's got value.
Yes, absolutely, but it's goingto need structure and it's
going to need you to keepworking on this stuff, but I
think what you've got is you'vegot a huge audience now with
your online, on TikTok and alsoin your Facebook group, and the
(40:19):
Facebook group are a form lead.
So ask them, use them.
And, you know, think about, asyou go through all the things
that, like we just said,technology.
You know it might even bemanifestation things or
journaling, or you know, maybeyou're not into that, so that's
fine, or maybe that's what Ilove, all of that.
So find out from that group andliterally go to them and say,
(40:42):
okay, I need to know somethingfrom all of you value also much.
What are you curious about?
What do you struggle with?
Like, get them to tell you oncethey've been okay, then you can
start to use their language.
Look at their pain points.
You know, yeah, yeah, okay,what pissed you off today?
like, get the information fromthem and use it to build the
(41:04):
thing okay, okay, all right,okay very overwhelming, yes, but
I think the hard thing is, as,as we said, on Instagram, dm, as
undiagnosed ADHD is manifestinggenerators and all that kind of
stuff, the, the.
When we get overwhelmed, it'sbecause there's so many ideas
rushing, rushing, rushing,rushing.
But if we slow down a bit andwe use the tools and the
(41:29):
community that we've got and askthem Ask inside the hive, ask
right now, like, ask for whatyou need, don't assume anything
yeah, okay, because that's whatis going to not work out so well
is assuming anything.
And inside the hive is back itbefore you build it.
Or, if anybody chooses to doJames Wedmore's program,
(41:50):
monetize before you make it.
That is just that process.
I said to you you go out toyour audience and you actually
get them to pay you before youcreate the thing and you're not
jipping them Like you're stillgoing to do the work, but what
that means is you might go outand get all this information
from them and then they say yousay to them cool, well, this is
going to be.
I think it's going to be aboutsix weeks, guys.
(42:11):
We're going to meet every weekon Zoom for an hour.
I'm going to record it.
It's going to come and be aproduct at the end of the day,
but I'm going to record it,please.
This is what it's going to beabout.
This is the structure I'mthinking it might be, but we
might take a few turns along theway.
It's going to cost this much.
It's never going to be thisprice twice again.
Come with me, give me afeedback, and what that allows
you to do is they pay you andthey say, yeah, I'm committed.
(42:33):
This sounds amazing.
So then you rock up and you dothe work and you might find that
you think, okay, I really thinkeverybody will do manifestation
next week.
And then you start doing theprogram and all of a sudden you
get feedback that that's notreally what they want, or maybe
they want more of that, or maybethey didn't find that.
And then you get live timefeedback.
(42:53):
You're getting paid for it, andthen, when you do round two,
you can tweak it, change it, andthen it becomes record it once,
sell it over and over, and overand over again, or whatever.
Speaker 4 (43:04):
Okay, okay, good Well , you're the expert.
Speaker 1 (43:10):
This is something that I'm very passionate about
because I know that it works.
But doing this stuff, which, Iwill tell you, is so
uncomfortable the amount ofslack conversations mia and I
have that both of us have spenthours on slack.
We were like, why can't we getthis like this?
Why is this so hard?
And it's only hard because ayou care and b you yeah, okay.
(43:32):
So the people that aren'tsuccessful are the people that
go fuck, this is too hard, nowI'm out.
Cool, that's all right.
But if you're willing to digand dig until you go, oh, I've
got it, that's where the successcomes in can I tell you this is
something that's really sittingwith me heavily, like it's
something I have to do.
Speaker 4 (43:51):
I feel like I have to do it and you could.
You know I I do care about themoney, but I don't care about
the money.
It's not the be all and end all, but I think I have something
of value to provide to peoplethat may be just struggling
women, and I want to be kind of.
Speaker 1 (44:06):
You know their people and for those of us that are on
this journey and are curiouswhether you've started or not
but are curious of how this allworks.
There's something deep within usthat is meant to be here,
because if this was easy,everybody would be doing it.
That old saying if this waseasy, everyone would be doing it
(44:27):
and everyone would be making ashit ton of money and we'd all
be sitting at one.
It's not.
It is so hard, but it is soworth it.
The payoff is sure, thefinancial payoff is beautiful,
but the payoff when you get amessage like when me and I get a
message from some of you guyslike, oh my God, I got a UGC job
.
Or you know, chrissy, even theother day, when you said, oh,
I'm really stuck, and I was like, great, we'll do a live, let's
(44:54):
do it.
That's the partnership thatsets us on fire and makes us
want to keep showing up, becausewe know we can change someone's
life, and that's something thatI don't think everybody can
handle, and I think that'swhat's really special about us
as entrepreneurs.
Speaker 4 (45:04):
But you know I'll say this, and I say it coming from
a place of oh my goodness, it'salways very much sat heavily
upon me to take money frompeople and it's a real mindset
to actually get past.
And if I.
Speaker 1 (45:19):
It's one of those things that there's lots of
money stuff and even in James'sbbd there's a whole 30-day money
mindset and I've done it.
I've done it a few times.
I got to like day 22 and likenot bore, but like you kind of
drop off, and then I did thewhole things.
I was like I didn't know I hadthat hang up.
Yeah, there you go, becausethere was a few things that
identified quite heavily for methat I didn't think were a thing
(45:40):
.
And then once I got past that,I was like, oh, okay, and you
know, as a graphic designer aswell, I think that's part of it
is.
You know, I've been told myentire life that why would
anyone pay for like creativepeople?
You guys should just be able todo this.
I'm like, well, so I think youknow doing some of that money
work and you can.
(46:01):
I mean, you do do.
I'm a chat GPT for crying outloud.
I just ask them to help youwork through money stuff.
But I find it hard.
But I in the last probably twoor three years I've really come
to terms with the fact that I'vegot, without sounding like a
wanker, I've got somethingmagical that I can give.
That's all my life, yeah, andif I don't give it to people and
(46:21):
share that, that could be thatmoment that changes somebody's
life, and I've kind of been tooselfish not to share it.
So you've just got to work withyourself in understanding that
if you went to the doctor andthe doctor was like, don't pay
for it, don't worry about it,you'd be like I'm probably never
coming back here again.
So you have an expertise and askill set, and just because we
(46:43):
don't have a degree for itdoesn't mean we can't teach it.
We've had lived experience andthat, for me, has been the
biggest thing is that livedexperience is sometimes so much
more powerful than reading itfrom a book.
Speaker 4 (46:53):
Yeah, I get it.
Yeah, I agree, look, thank youso much.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower.
Speaker 2 (00:23):
And together we're showing women like you how to
master video marketing andcreate content that generates
income, whether you're juststarting out or ready to scale.
Speaker 1 (00:31):
We are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go.
Guys, be professional guys.
I can't wait to get that introdone.
Speaker 1 (01:02):
Welcome to the I Am that Content Creator podcast.
We're coming through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
bribe and build a thrivingonline business.
No BS, just proven strategiesthat help you scale.
I'm Kristen Werner, one half ofthe Hive Hub Collective.
Mia, today on the podcast, isactually sick.
No, she's not sick, she's gotsick kids.
(01:24):
So I was like mate, leave it tome.
I've got this.
And today on the podcast, we'redoing something a little bit
different, where we are goinginto a live Zoom session, a live
coaching session we had lastweek.
This was all around creatingyour first digital product.
Now, this was a really coolsession because we had our Hive
Hub members.
Some community members come tothe table.
(01:44):
Inside the Hive Hub.
Our community members arelearning how to do UGC
user-generated content andgetting paid by brands to create
content.
So one thing that we love aboutour membership is we've created
a fast track method.
That is the fastest way to getyou paid online so that you can
sit back and just get paid andenjoy that process and do more
(02:05):
UGC and work with more brandsand grow your social media video
marketing presence that way, orsome of our incredible members
have done UGC and generated anincome through that, and now
that are a stage that they'relike okay, I want something more
.
I want to create a digitalproduct, something that you
create once and sell passively,over and over and over again.
(02:26):
Now Mia and I are incrediblypassionate about that.
It's something that you know.
We've created that through theHive Hub Collective.
It is a digital product.
A digital product can be amembership, it can be a
community, it could be a secretpodcast, it could be an ebook,
videos, digital course, anythingthat is like the one-to-many
module, one-to-many method.
(02:48):
So one-on-one coaching issensational, but it's very hard
to scale one-on-one coaching.
So how can you take what youknow, what you're passionate
about, something that you'velearned in life, and how can you
teach it in a way that peoplecan buy it and you can serve a
one many ratio?
And that is exactly theconversation we're having today
in this podcast.
So what I've done is taken theaudio from our live and cut it
(03:11):
up a little bit to have adiscussion with you.
We're talking to Lorraine, whois a tutor, a math tutor.
She is incredibly passionateabout serving her community and
trying to go from thatone-on-one coaching to
one-to-many coaching.
So we had a really gooddiscussion around how you create
a digital product and reallynail and pinpoint the problems
(03:35):
and then how you do messagingaround the solution, the
transformation.
But the conversation we hadwith Lorraine, which was really
interesting, is around how tobuild her leads so that she can
actually start speaking to herideal customer and have them
engage enough to then createsomething that they really want,
and that's the key withcreating a digital product.
We also spoke to Chrissy.
Now Chrissy was really she'sjust.
(03:57):
She's incredible on socialmedia and she is a woman 50 plus
and she is so passionate abouthelping women in that kind of
age bracket feel comfortable andconfident.
And she's opened a Facebookgroup that she put it out there
and all of a sudden, I thinkthere's over 200 members in less
than a couple of weeks.
So she's got an audience.
Now it's how we drill down toreally identify what they want
(04:20):
and how she can serve them.
So if you've ever thought abouta digital product, this is an
episode for you.
Now, one thing that we do haveis we have learned these
techniques, these methods tolaunch and scale our digital
product from our coach andmentor, james Wedmore.
Now, I have had a lot ofexperience in digital products
prior to working with JamesWedmore, but we have used his
(04:41):
skillset, his incredible mind,to help coach us through
building and launching andscaling our digital product, and
that's something that isabsolute key.
He has a program that helaunches once a year business by
design.
Put all the details in the shownotes so you can go and have a
look If you want to sign upbefore the end of May.
It launches the 28th of May, Ibelieve, and that is a live
(05:06):
three-day event.
I just go and join immediately,click the link.
Join Because it's absolutelyincredible.
What you'll learn those threedays is phenomenal.
But what the students wentthrough in this particular
section, they went throughanother free offer he has, which
is your first digital product.
So there are the replays thatare available in the links in
(05:27):
the show notes as well.
Go and join up to them.
Do that work.
Those are available till theend of May.
But the discussions we had wereour community had gone through
some of this, and some of thiswork is inside the Hive Hub
Collective itself in thecommunity, because we're really
passionate about taking peoplefurther and building longevity
with their online business.
So some of this work is alreadyin our community, and our
(05:47):
community are having discussionsand thoughts about how they
create their own digital product.
But James's training is just Imean, mia and I went through it
again like we're in his paidcommunity.
But we went through it againand we had another aha moments.
Like you can't hear thisinformation enough.
I think I even say this in thepodcast you can't hear this kind
of information enough becausesometimes you're in a different
mood, you're in a differentmindset, you're a different mind
(06:09):
frame and somebody sayssomething differently or the
same person says somethingdifferently and it just goes
boom, the penny drops.
So I'm inviting you to listento this.
Go at it with an open mind.
If you're thinking about adigital product, this is a
wonderful episode for you tohear how you can start
uncovering pain points andmessaging around how to sell
something and then launch it.
(06:31):
So this conversation is reallyabout really the messaging, the
pain points and how youarticulate that.
So I hope you enjoy it.
We are going to be talking toLorraine and Chrissy and enjoy
this episode.
It's an absolute winner and ifyou want to do those programs,
your first digital product orBusiness by Design which opens
end of May.
The links are in the show notes.
(06:52):
Okay, enjoy, I think, in thisspace, online certainly, if
anybody's kind of heard of themaster resale rights or anything
like that, that damaged digitalproduct and digital marketing a
little bit because it kind ofsaid to people, hey, just grab
this thing and sell it, but whatall it was doing is really
helping people be bettersalespeople, because you're not
(07:13):
actually learning a skillset.
That's creating a digitalproduct and identifying a pain
point and the domino belief thatJames talks about.
When you get that right, thatis when things change.
And so doing this stuff overand over and over again, I
cannot cheer on enough.
I've been stuck for agesactually since joining James
last year.
Yep, I thought I had my niche,but coming up with what to sell
(07:36):
is really hard.
Yes, okay.
So yours the maths.
You work with students aroundhelping them with maths.
Welcome.
Tell us exactly how you'refeeling when you're here, listen
to what other people are saying, listen to where they're stuck
and listen to the advice fromall of us.
And if somebody comes up withan idea for somebody and you
don't think you're an expert,you're still a person with an
(07:57):
idea, so share it, becausethat's where we get our
learnings from as well.
It's not.
I'm not the ultimate bees kneesof it all, but I can certainly
share.
So, lorraine, give it to usstraight.
Speaker 3 (08:06):
How much time do you have?
Yeah, no.
So my niche is pretty much highschool maths kids, but I'm
obviously marketing to parents,not to the children, the
difficulty is.
So I pretty much tutorone-on-one.
That's what I do, but that'sjust not bringing in enough cash
(08:29):
.
I only have a certain amount oftime during the day after
school to do that.
So my idea that I worked up wastrying to work with year seven
kids coming from primary schoolto high school and the changes
and what not just in maths,really, but I guess in any
(08:52):
subject what they need to changein terms of you know that no
one's babysitting them anymorein primary school.
They've got to have everythingfigured out in terms of their
scheduling, their planning,their homework, all that kind of
stuff.
So I had an idea of creating amini course where I sort of
(09:13):
teach the kids how to do thatand maybe work on a Google Sheet
document where they can planout their schedule, show them
how to do that, to keep track ofall their homework, exams
coming up, stuff like that.
I've actually just recentlyfinished a Facebook ad it's
still running trying to do aFacebook ad where I'm
advertising a free algebra videothat I've given people and then
(09:36):
asking them to join a wait listto sign up for a short course
on like study habits and timemanagement skills.
I haven't got heaps of peopleno one signed up for the wait
list but I've got like sixpeople who clicked on the to get
the video, the algebra videos.
I've got six emails, which Iguess is better than nothing.
(09:57):
Figuring out the Facebook adside of things nearly killed me.
I just just all of.
I bought another program whichI'm just I'm done with buying
programs because I feel like youknow you just buy another one
and buy another one.
And so I bought is the Facebookads keep little like I think
was 50 or 50 Australian dollarsor something to do Facebook ads.
(10:19):
But then once I realized when Igot into it, then you need
another program to help you do,then you need another program to
help you do something else andyou need something else to help
you do something else.
And I'm just like, how manythings do I have to buy here?
And then they go through things.
Speaker 1 (10:34):
Slow it all down and go back to taking away this
overwhelm.
Yeah, I want to go back to,because inside James' stuff,
also inside the Hive, he hasmonetized before you make it.
We have created our own back upbefore you build it.
Have you done that, looked intothat?
Have an audience you can speakto.
Speaker 3 (10:53):
I've started working through that, yeah, but I feel
like I need to go back, becauseI've got to the point where,
okay, I now need an audience andthat's why I went to.
Speaker 1 (11:05):
Okay, well, I don't have a huge audience, so I need
to go and get, yeah, and sothere's two things with this and
this is really important, guysis there's no point and this
isn't saying this is the wrongway to do it, lorraine, but
there's no point in spendingmoney on ads if you're not sure
about your ideal audience,you're not sure of their exact
(11:26):
pain point or the transformationyou're going to give them.
So the reason that monetizebefore you make it and back it
before you build it works, isbecause you say to your audience
what do you want?
This is what I've created, isthis what you need?
Is this your pain point?
You're speaking their languageand in that moment, they're
going to say yes, I want that.
(11:47):
And so then what you do is yougo okay, I'm going to take, I'm
going to do a beta launch, whichis I'm going to create
something.
I'm going to get paid for itbefore I create it.
So you could say, let's justsay, your algebra mini course,
that's what you want to create.
Now, first of all, we need togo back a few steps, because I
want to make sure that's thething I'm actually going to do
(12:07):
that first, because I don't wantto overwhelm anybody.
So right now, we're going tohelp, lorraine, I want you to do
this yourselves as well, your.
then what is their pain point?
(12:28):
What is the pain point of thoseparents?
Speaker 3 (12:31):
That would be just the frustration that the kids
struggle with maths, I'd say,and the constant, you know,
confidence issues when it comesto maths, perhaps also, I mean,
I think of a whole bunch of painpoints.
I mean there's that.
And then there's also, well,they don't want to have to pay
for a tutor to, you know,constantly weekly tutoring
(12:53):
sessions, which some people do.
I mean, I'm a tutor, so I know,so they do pay for that.
But I'd like to give them, I'dlike there to be another option,
you know, for them to go to,that they don't have to have a
weekly one hour, they could doit when they have time.
Speaker 1 (13:10):
Yep.
So we've got I'm assuming someparents here.
I'm a parent, anybody here thatis a parent.
I want you to put into the chatfor Lorraine what is a pain
point your child right now.
Just put yourself in thisposition and, lorraine, this is
what we all have to do.
Take yourself to that positionwhere your child is struggling.
You can see them.
They're frustrated, they'recrying, they're upset, they
(13:33):
think they're stupid, they've,they're so overwhelmed that they
don't want to go to schoolanymore.
Like, put yourself there andnow, please, if, if, as a parent
, you can put in the commentswhat would make you go.
You know what I need to get mychild help.
I don't know how.
I don't want to get a tutor inmy home.
Is there something online?
I just need to Google what areyou searching for?
And just imagine you are thisparent.
I want you to type into the chatwhat you're searching for and,
(13:54):
lorraine, I want you toscreenshot every single comment,
because this is from an idealcustomer.
You need to use this language.
You need to get inside thatvisceral feeling of a mother or
father who is literally like Ican't watch my child like this
anymore.
I need to find a solution.
So let's just give everyone alittle moment, and this is the
(14:14):
kind of stuff that you guys needto do for yourselves.
With this digital product work.
This is the stuff that this iswhy I said Marcerisa writes
broke digital products in a way,because people just thought it
was just do this, do it.
But you need to get so deepinto this that you understand
the problem that you're solvingand how you can truly help
someone, so that when somebodyis Googling these particular
(14:37):
comments in here and you landand you are saying this to them,
they have nothing else in thembut oh my God, I need this woman
, I need this program right now.
Like, if you go back to whenyou bought the Facebook ads,
what were you thinking that madeyou click?
Speaker 3 (14:52):
I need help with getting you know the leads,
getting people to you know, yeah, just getting emails, getting
that kind of stuff, which I meangetting emails, getting that
kind of stuff, which I mean ithasn't really given me an
audience, I guess, in terms ofmy social media, because I
(15:13):
haven't gained any morefollowers or anything doing what
I've just done.
Speaker 1 (15:17):
Yeah, but that's because this might be that
missing ingredient.
Yeah, these things.
Speaker 3 (15:22):
And I have to say I was spending weeks on these
Facebook ads and I think I justgot to a point where, like, I'm
just gonna do it now, becauseI've been trying to do this for
weeks, I'm just gonna push thebutton.
Yeah, I'm just and I'm notspending heaps of money yeah, to
see if something has worked,but it's.
Speaker 1 (15:40):
It's been a painful process and so by doing this
particular thing.
So, amber said, I'm looking forsomeone that would help them
better with organization.
What you spoke about withtransformation is amazing.
My daughter is going to be sooverwhelmed that I absolutely
would hire you.
It's that overwhelm and, as aparent, most of the time we
(16:00):
would do anything to get ourchildren from feeling that pain
and that frustration, thatoverwhelm.
We would invest in these things, and so it's finding the
language that speaks to them.
It's finding the platforms theyare on.
So I'm assuming do you knowwhere your audience is?
Speaker 3 (16:17):
I think that most of the parents would be Facebook
and Instagram.
Speaker 1 (16:21):
And so do you have an active presence on one or both
of those I'm not active enough.
Speaker 3 (16:27):
no, I'm on both.
Yeah, I'm not a.
I don't like putting my faceonto Facebook or Instagram,
because I see myself recording avideo and I watch it back and
it's terrible and I do it 20times and I give up.
Speaker 1 (16:46):
Yeah, but then I would just say to that point and
I'm not going to push you to goon camera until you're ready,
but again I'll ask in thecomments, just so that we can
really get an understanding as aparent would you want to see
the face of the person that isgoing to teach your child a
skill set like that?
Would you want to see them,hear them, feel a connection to
(17:07):
them?
Yeah, amber said absolutely Iwould, and that's not to push
you.
Push you, lorraine, because Iknow it's uncomfortable, like I
for some reason have some giftthat this stuff is what actually
sets me on fire.
Put me in a room full of athousand people and that's where
I am at my happiest, but I knowthat that's not everyone but
you put me in a room full of athousand people and ask me to
(17:28):
read from a piece of paper.
I will die inside.
That's my dyslexia that shinesthrough.
Where, if I could just do whatI'm doing now, that's where I'm
happy.
So I respect that.
It's not easy.
So please don't think that I'mlike just go do it.
But what I do want to is justallow you to see that if you
want to make money from whatyou're doing and you want to
(17:48):
help these children, which Iknow you do, then these are some
uncomfortable things that allof us need to step past and step
through.
And it's the little things, it'sthe 15, I think they're what.
Are they 15 or 30 secondstories?
Recording it and just sendingit and going, oh, whatever,
catch up.
It's maybe doing you doing thework, videoing that and then
(18:09):
doing a voiceover.
So you know it's not youactively speaking, but you're
doing a voiceover for a reel ora Facebook or something like
that.
And it's no, it's not easy, butthey are the things that I
think really do need to happento create that connection with
your audience.
Do you have a Facebook group,by any chance?
A free Facebook group?
(18:30):
Yeah, so I've got my businessFacebook group Yep, and is that
active?
Does it have?
Is there a reason for somebodyto join that?
Maybe that's where you canstart attracting people.
I could.
Speaker 3 (18:43):
I don't have, so it's actually.
It's just my business group.
So it's not you, don't?
You can just find it onFacebook if you search for my
business name.
Is that what you mean?
Like it's not a private groupthat you've got to join?
Speaker 1 (18:58):
I would say a private group or an open group, like
Chrissy we're going to talk toChrissy in a minute she's just
opened a Facebook group for hercommunity.
Obviously, we have the HiveFacebook group for the Hive
members and also we have the UGC40 Plus for Australia and New
Zealand, so that's an open groupthat anybody can join.
Well, mia and I can approvethem.
(19:18):
So we do have a bit of a lookover who joins that group to
make sure it's appropriate.
So I would say having aFacebook group which is
different to a business page andnaming it something with so
much SEO like do some researcharound mass tutoring and things
like whatever people areGoogling and look at this list.
(19:39):
Feel free to screenshoteverybody's comments, what
people are Googling.
Because if somebody, if I'm amum and I'm looking for a maths
tutor, I'm going to type inmaths tutor and you want to try
and come up as a Facebook groupfor maths tutoring students year
seven to year 12 or whateveryou decide to be, be specific
and call it out, and then whatyou're doing with that is you're
(20:02):
inviting people into your freeFacebook group.
That is going to.
I would challenge you to showup there live.
Facebook live is an awkwardthing, but nobody can kind of
see you.
You just kind of talk to thecamera and turn it off and you
don't know if people arewatching or not.
So I've just grown to be likewhatever.
But again, that's me.
So these things are going totake time, or you could do
sometimes I've recorded a videoas if I'm going to do a reel.
(20:24):
I've saved it and then I'veuploaded that into a Facebook
group.
So then you've got some controlover watching it and whatever.
But Then you become the facethat also allows you to.
If you've got an email thatgoes out, or use ChatGPT to your
advantage and use it to helpyou.
What can I like?
(20:45):
To schedule, plan out thecontent that you'd put into a
Facebook group and things thatparents you know.
You know what you know.
So now take all that knowledge,put it into ChatGPT and be like
I need to build a Facebookgroup for students year 7 to
year 12.
But I need to build a Facebookgroup for students year seven to
year 12.
I want to grow it.
Give me one prompt every singleweek and even if you're posting
to no one for a while, you'llfind that all of a sudden it'll
start to grow and start to move.
(21:07):
And there's two things with thatFacebook group.
You can either do it thatanyone can enter, or you can say
drop your email address beforeyou enter the group.
Therefore that's a leadcollection.
You're collecting their emailleads, so now you've got them to
email them.
So sometimes that's a great way.
Sometimes that can be a barrierto entry, but for what you're
doing it's a qualifying lead.
So I would say you know you canput in the Facebook group.
(21:30):
Please leave your email addressto enter.
I'm collecting so I can keepyou included in the updated
educational.
You know, make it sound as aparent.
I'm like, oh yeah, I would loveto know more details about that
so that I would feelcomfortable giving you my email
address.
So that's collecting leadmagnets.
And then what you're going to dothen is you've got now
qualified lead magnets.
They are now warm leads.
(21:51):
Now you can go to those warmleads and say, hey, look, I'm
thinking of launching an.
You can go to those warm leadsand say, hey, look, I'm thinking
of launching an algebrawhatever for a mini course for
students year seven to year nine, and then year nine to year
whatever.
Would anybody here beinterested, and that's when your
warm leads are going to go.
Yeah, actually, I really wouldand say cool, I'm going to
launch this as a bit of a betaround, so I really need your
(22:11):
help.
And this is where the monetizebefore you make it or the back
it before you build.
It comes in and then you saycool, it's I don't know $97.
It's going to be four weeks oftraining, live calls, pay for it
.
Now we're going to start on Xdate and then people go cool,
I'll start, I'll send mystudents along.
They're learning live.
You're learning from thembecause you're getting, even if
(22:32):
one person this is so importantto everybody listening.
If one person gives you moneyfor your thing, your thing is a
thing.
If nobody pays you, that's alsoamazing, because you go oh, you
know what?
I didn't quite hit the mark.
What have I done wrong?
I haven't spoken to them.
I haven't.
I'm not talking their language.
I'm actually not solving aproblem.
Okay, cool, I'll go back to thedrawing board.
(22:52):
But if one person pays you,that is a qualified lead that
says to you I drawing board.
But if one person pays you,that is a qualified lead that
says to you I now build thisdamn thing and you might build
it once and then you might redoit live a few times, and then
all of a sudden it becomes adigital course and a digital
product that you can sell overand over and over again and put
money behind Facebook ads.
Speaker 3 (23:09):
How would you so to get the people to join your
group?
Would that just be through mycurrent social media, trying to
get?
Speaker 1 (23:18):
people, and I'm sure you've got students on your list
already so you could go out tothem and or to their parents and
say, hey, I'm opening thisFacebook group.
I'd love you to join.
It's just a conversation.
If you've ever got anyquestions, it's probably an
easier place to ask than emails,you know.
So you're building and thoseparents have already worked with
with you, so you're alreadygetting kind of testimonials
from them.
(23:38):
And what I would also do, asyou're building this group and
building your social mediapresence, is go back to those
parents and or students, butcertainly parents and just say
look, I'd really appreciate ifyou'd be able to leave me a
testimonial how you found theexperience, just because
testimonials are what is goingto sell the product.
I do have quite a few of thosealready.
So they're all things that.
(23:59):
If Facebook is where your peopleare at, then certainly I would
say build a Facebook group wouldbe my number one kind of piece
of advice Start building that.
Think SEO, use all these wordsthat this is the messaging stuff
.
And if you go through James'stuff, if you go into the Hive
when we're talking, messagingthis is the stuff.
And if you go back through yourfirst digital product appears.
(24:22):
This is the stuff that's goingto make.
The difference is when you'retalking and speaking the
language of the person in thepain point, so I hope that gets
you unstuck, that's helpeddefinitely.
Speaker 3 (24:31):
Thank you so much.
Speaker 4 (24:32):
Pleasure, pleasure.
I have a presence in socialmedia that I love dearly, and
it's only just dawned on me andI mean this in the last, I think
, week that women who are 40plus are finding it difficult
finding connection.
Friendship, look it's alwaysbeen my catchphrase invisible.
(24:54):
I refuse to be invisible as awoman over the age of 50.
But what I'm finding is thatthere are a multitude of women
over 40 that have lostconnections, have lost the
ability to go out and connectwith other women, be it because
they've moved on from childhoodfriends, connections, networking
(25:17):
through, you know, working, notworking, moving, interstate,
whatever.
Started a Facebook page Now.
Please know that it's always.
My main passion is of service.
I work in a service role.
I am all about people's needsother than my own, which I think
sometimes is at my owndetriment, but that's what I
(25:40):
come from a place of service.
So it really hit home whenJames spoke about being from a
place of service.
However, I would like to retire.
I would like to be living alife that I choose what time I
get up, I choose where I goduring the day, ladies' lunches,
and you know where I'm comingfrom there.
(26:01):
I have worked with you in thepast and I have found that you
and the fabulous me are justdivine.
But it's you and your videoslately of not so much the cringe
for me, but it's like what'sthat thing?
And I think I found it Like Ithink the 40 Still Social is
what we've called it.
(26:21):
The Facebook page is goinggangbusters Like it really is.
I mean, I swear, sorry people,it's fucking unbelievable.
Like I'm waking up.
I'm waking up and there'srequests upon requests of people
wanting to join.
So I'm building it, it'shappening, but I would like to
monetize it in a whole.
(26:44):
You know the pain points beingI've lost my confidence.
What do I start with?
I feel that that is a greatleaping point to start with, but
am I okay?
So one, am I going in the rightdirection?
Is this of value?
Will it have longevity?
Can I build it to the pointwhere I can retire?
I mean, I don't expect toretire tomorrow or next week,
(27:06):
but I would like for this to bemy passion project, forever
Connecting women, making themfeel that they're not alone.
Yes, so, oh, okay, thank you,god, love you, amber.
Thank you for that.
It for me is more importantthat I have value and I want to
provide value.
I started a Facebooksubscription thing last year and
(27:28):
it just felt really like Ithought, oh my God, I can't do
this because I didn't wantpeople to pay for it.
Yeah, I want, I wanted to comefrom a place of service.
Yeah, okay, so that's me.
Thank you Good.
Speaker 1 (27:41):
Right, you can always .
I'll put myself on mute.
Oh no, because we're going tohave a full conversation, so
don't you worry about that.
Oh okay, okay, talk, we're allhere for it.
Oh okay, there's a few.
We all need to.
We can all come from service,but we can still get paid.
There is nothing wrong withgetting paid for your knowledge,
for your commitment, for yourlove, for your passion, because
(28:04):
I mean, mia and I, we are sofucking passionate about what we
do.
Speaker 4 (28:08):
Oh, I know, I know, and it's contagious, I get it, I
totally and.
Speaker 1 (28:13):
But it comes to a point where you do go I just do
this because I love it and Idon't want to get paid for it.
But then you're like, hang on aminute, we've got systems.
I've got 15 years' experience,mia's got more like five or six
years of experience in this Like.
We've learned so much.
And if we can package thatamazing knowledge and give it to
you so that you go from stuckto unstuck like that amazing,
(28:35):
you know, james has packaged hisentire brain into the most
unbelievable like BBD.
I'm not going to ever makeanybody buy it, but fuck me, it
blows my mind, mia and I use itevery single day because there
is always something to learn.
There is always.
And if he'd have been like, hey, have it for free, I would have
been like probably not reallyworth it.
(28:57):
I don't really think you carethat much when you put a price
on something that you are sopassionate about that you know
is going to change somebody'slife.
Yeah that's it.
I have to go.
No, this is my purpose in life,this is what I have to do.
I can't not do it.
So I want everybody tounderstand it's okay to get paid
(29:19):
for your passion, because itreally is.
Even though it feels likeservice, you're still giving
people something that you'velearned, that you, because you
want to change their world, youwant to help them, move them.
So I want to make that reallyclear.
First and foremost, I want toask the group as well, please,
because we're all of that kindof age group as well and James
says this a lot, and Mia and Ihave said this because I'm
really passionate about helpingpeople with their confidence as
(29:41):
well but you can't sellconfidence, because it's just
not a thing Like I could tellyou to be confident and say I
think he says it really well inhis digital product.
So I won't kind of try andreiterate that.
But in terms of sellingsomebody, teaching someone to be
passionate, I could take you toa place where you felt the most
confident of your entire lifeand you could close your eyes
(30:02):
and you could sit in thatfeeling.
But, yes, that was the momentthat I felt so confident.
But I can't really ask you topay me for that, because it took
me a couple of seconds to takeyou there.
So now we need to think okay,well, what pain point do these
women have and what can you doto make a transformation for
(30:23):
them?
So can you articulate that sowe can all dig a bit deeper in
that?
The pain point of the women youwant to work with.
Speaker 4 (30:33):
Okay.
As women over 40, many of usfind that friendship becomes
harder to make and maintain.
Life gets busy, routines change.
Suddenly we realise we'recraving connection.
So I'm thinking that that's apain point connection.
Am I going in the rightdirection?
But don't know where to start.
Traditional social spaces canfeel intimidating, like the gym,
(30:56):
the book clubs, craft groups,things like that, and no one
wants to feel lonely.
Is that what you're getting at?
Speaker 1 (31:04):
Yeah.
So I'm just like connection isa huge thing and I'd love people
to let us know in the commentsif Chrissy says anything that
resonates or anything that youfeel as a woman, potentially
40-plus.
If you will, oh, yes, please,again, we'll do the same thing
we did with Lorraine.
The more words that we can giveeach other, the easier that our
marketing and messaging becomes.
So one thing I'd say and if wego to the domino belief, the
(31:27):
domino belief is a reallycomplex topic, complex thing to
get around when you're trying tonail your digital products
right, because the domino beliefisn't your entire world, it's
not what you believe in, it'sthat one digital product.
And I think in that document Iput a couple of examples for you
(31:48):
guys, like James's, was YouTubeis the fastest way to build an
audience online.
So YouTube is the vehicle andthen the desire, the outcome
people want, was to build anaudience online.
We have content.
Content is a catalyst to getyou paid Content.
You know that's prettyself-explanatory.
(32:09):
We've done one.
Pinterest is the most effectiveway to save time by repurposing
your content to drive organictraffic to your business.
Speaker 4 (32:17):
Now, you say Pinterest, but would Pinterest?
I mean I know I'm a woman and Ilove you know nice things,
would I be?
Am I going to be putting stuffon Pinterest now to generate?
Speaker 1 (32:29):
This was talking about in terms of a domino
belief and where we're trying toget with our digital products
that are going to generate usincome.
For example, after watchingJames as your first digital
product, again, mia and I wentback to our domino belief, which
was content is the catalyst toget you paid.
Now we absolutely believe thatthat creating content is going
to get you paid, like that's thevehicle, the movement that's
(32:51):
going to get you paid.
But then, with everything thatwe've been working on, the focus
that we're doing right now,we're like, hang on a minute,
that's actually not at all.
And we went to UGC is thefastest way to make money online
, even without a niche productor audience, because that's
ultimately what we want to teachfor you to come into the hive
and learn that and then, onceyou're in our world, then we can
do stuff like this and we canblow up spaces like this, but at
(33:14):
the end of the day, we want toget you paid and we know that
UGC and landing paid brand dealsis the fastest way to make
money online.
And the point of the dominobelief and why this is important
is if somebody wants to fightyou on your domino belief, you
go.
Okay, fight me all you want,but I can guarantee you, like
I've been in this space for 10years online and James has done
(33:37):
incredible, but it's not thefastest way to get paid.
It takes time, it takes thiskind of deep, deep work.
But if you want to do UGC,we've had content creators
inside the hive that you know.
Kirstie and Christina havetaken 48 and 12 hours to get
their first job after they didthe course.
So, yeah, absolutely it's thefastest way that we know online
(33:59):
to get you paid.
So that's the point of aDonovan, I believe.
So the UGC is the vehicle.
So we're trying to find yourthing and usually, when it comes
to the vehicle, the thing thatis going to help people
transform, it's really gettingyou to understand.
Is there a method, is there athing that gets people that
(34:21):
connection?
Because I think connection isthe biggest thing that you
really want to start to build.
Putting the script into ChatGBTis a good idea, bettina, and
same thing, anybody that wasn'there very first time up is hop
into ChatGBT and have these bigconversations and even, you know
, tell them all this stuff, sothat because it's just another
(34:43):
voice, another ear.
So, coming to the pain point andwhat's the transformation Like
who do you so we know who youwant to work with?
Yeah, and the facebook group isamazing.
I've been watching people jointcome in there and it's what's
really nice about it is it'sit's kind of like this open
letter to be whoever you want tobe when you get in there and
kind of introduce yourself andhave some fun and and that's all
(35:06):
part of this confidence thing.
But how can we articulate it ina way that what's a digital
product that you'd like tocreate?
Speaker 4 (35:15):
I can tell you right now I want to build one on
gaining confidence, step by step.
To build your confidence fromeither smiling at somebody at
the checkout or instigating aconversation with someone that
you might be standing in theline with, who you will never
meet again.
But it's building yourconfidence to actually put
yourself out there.
I'm also, too, doing op shoptours, where we go out once a
(35:38):
month and we go and look at opshops and I want to kind of
create something at the time ofthe coffee that we can have some
thought starters orconversation pieces.
I've got so many ideas, but I'mjust thinking, I'm kind of
grabbing at ideas and wanting itto be the first kind of product
I just want.
I just would like to be from aplace where this is, this is
(36:00):
your starting point, this iswhere we lift you off, build
your confidence and and go fromthere.
I mean, I might be totallywrong, I might not be.
I don't think you are anywherenear what I need to be.
Speaker 1 (36:12):
I want to try and unjumble it.
So, right now, let's just putyou in.
You've said to your wholeFacebook group there's what a
couple of hundred women in therenow.
And you've said to them guys,we're going to meet on a live.
And they all turn up and I wantyou just to go from.
Just forget everything and everyrule you've ever learned about
how to create a digital product.
And I just want you to say tothem I'm going to create let's
(36:36):
just call it a digital course.
I'm going to create thisprogram for you, guys, and we're
going to do it live and this iswhat it's going to have in it.
I just want you to tell me,tell all of us, what's in it,
because at the end of this,you're going to say, and you
know what, if you really likethis idea, then it's going to be
I'm just going to say it $297.
If you're willing to come alongwith me now, it's the only time
(36:58):
it's ever going to be thisprice.
So if you're willing and able,let me know, drop your money
right now.
You know, obviously, in the way, oh God, what would it be?
Speaker 4 (37:06):
Just go for the car.
Don think this.
I just want it to come out.
Okay, I want to be yourcheerleader, I want to be your
girlie that sits there in thetrenches with you and let's work
out what we can do to get youwhere you want to be in your
friendship groups, identifyingthose that aren't being as
authentic with you.
What do you do with difficultsituations when you feel like
(37:27):
you know you're being vulnerable, but they're coming from a
different kind of place?
I to be there for you, to youknow, I don't know kristen, I
just want to be their friend.
I just want to help them.
I just want to put my armaround them and say you know
you're not alone, you're okay,let's and there's nothing wrong
with that.
Speaker 1 (37:44):
And the reason that I want to deconstruct this is I
think there's so many rules thatand I'm I'm one, I'm a
manifesting generator, so mybrain works so quickly that I'm
like fuck the rules, we're notdoing the rules, shit yeah yeah,
yeah, I don't want us to get sostuck, because we're stuck in
the rules.
I just want you to imagine thatwe are all here because we want
to be here, and you say to mehey, kristen, you know, let's
(38:06):
just say you're pretendingyou're talking to this group and
you can talk to me and say hey,kristen, you know, I've noticed
that in situations with friends, we struggle to have
conversations outside of.
What are your kids doing, whatare the grandkids doing?
Yeah, there you go and I wantto start conversations with you.
I want to give you some prompts.
So what we're going to do isnext week we're going to start
and we're going to have thefirst week where we just had
(38:26):
those awkward, weird promptingconversations where nobody's
allowed to talk about their kids, no one's allowed to talk about
their husband, nobody's allowedto talk about their grandkids.
Yeah, there you go.
And so that's week one.
Week one, we are just going tohave awkward as fuck
conversations.
And then in week two, whatwe're going to do there is we're
going to go up shopping becausedo you know what?
At 50 years old, I fucking hatemy body and what I want you to
(38:51):
get to.
Imagine you're sitting withthem and, although you want to
be their friend and cheerleader.
What are you going to teachthem?
The inner pain point what arethey feeling?
Why do they feel anxious at theshops?
Why does who?
Eleni said she prefers lessfriends as she's pushing 50.
So what kind of connectionscould you create with that Like
I?
Just because I think there willbe people like you know what, I
(39:14):
don't care what you have here'smy money but I want you to have
a structure because I thinkit's really powerful.
But because we can't sellconfidence, what we can do is
identify how they're feeling,what moments make them
uncomfortable, what tools you'vegot to be like you know what?
I've got this great chat to methat if you're feeling like you
can't handle the shopping andthe bills this month, put this
(39:35):
in, like just thinking outsidetheir box of they're maybe not
tech savvy, so they're notreally into oh God, yeah,
absolutely.
A whole section on becoming moretech savvy so you can have
conversations is part of this.
I think so does anybody fromhearing what Chrissy wants to do
(39:57):
, because I think where you'regoing, chrissy, is amazing.
Okay, you think it's got value.
Yes, you think it's got value.
Yes, absolutely, but it's goingto need structure and it's
going to need you to keepworking on this stuff, but I
think what you've got is you'vegot a huge audience now with
your online, on TikTok and alsoin your Facebook group, and the
(40:19):
Facebook group are a form lead.
So ask them, use them.
And, you know, think about, asyou go through all the things
that, like we just said,technology.
You know it might even bemanifestation things or
journaling, or you know, maybeyou're not into that, so that's
fine, or maybe that's what Ilove, all of that.
So find out from that group andliterally go to them and say,
(40:42):
okay, I need to know somethingfrom all of you value also much.
What are you curious about?
What do you struggle with?
Like, get them to tell you oncethey've been okay, then you can
start to use their language.
Look at their pain points.
You know, yeah, yeah, okay,what pissed you off today?
like, get the information fromthem and use it to build the
(41:04):
thing okay, okay, all right,okay very overwhelming, yes, but
I think the hard thing is, as,as we said, on Instagram, dm, as
undiagnosed ADHD is manifestinggenerators and all that kind of
stuff, the, the.
When we get overwhelmed, it'sbecause there's so many ideas
rushing, rushing, rushing,rushing.
But if we slow down a bit andwe use the tools and the
(41:29):
community that we've got and askthem Ask inside the hive, ask
right now, like, ask for whatyou need, don't assume anything
yeah, okay, because that's whatis going to not work out so well
is assuming anything.
And inside the hive is back itbefore you build it.
Or, if anybody chooses to doJames Wedmore's program,
(41:50):
monetize before you make it.
That is just that process.
I said to you you go out toyour audience and you actually
get them to pay you before youcreate the thing and you're not
jipping them Like you're stillgoing to do the work, but what
that means is you might go outand get all this information
from them and then they say yousay to them cool, well, this is
going to be.
I think it's going to be aboutsix weeks, guys.
(42:11):
We're going to meet every weekon Zoom for an hour.
I'm going to record it.
It's going to come and be aproduct at the end of the day,
but I'm going to record it,please.
This is what it's going to beabout.
This is the structure I'mthinking it might be, but we
might take a few turns along theway.
It's going to cost this much.
It's never going to be thisprice twice again.
Come with me, give me afeedback, and what that allows
you to do is they pay you andthey say, yeah, I'm committed.
(42:33):
This sounds amazing.
So then you rock up and you dothe work and you might find that
you think, okay, I really thinkeverybody will do manifestation
next week.
And then you start doing theprogram and all of a sudden you
get feedback that that's notreally what they want, or maybe
they want more of that, or maybethey didn't find that.
And then you get live timefeedback.
(42:53):
You're getting paid for it, andthen, when you do round two,
you can tweak it, change it, andthen it becomes record it once,
sell it over and over, and overand over again, or whatever.
Speaker 4 (43:04):
Okay, okay, good Well , you're the expert.
Speaker 1 (43:10):
This is something that I'm very passionate about
because I know that it works.
But doing this stuff, which, Iwill tell you, is so
uncomfortable the amount ofslack conversations mia and I
have that both of us have spenthours on slack.
We were like, why can't we getthis like this?
Why is this so hard?
And it's only hard because ayou care and b you yeah, okay.
(43:32):
So the people that aren'tsuccessful are the people that
go fuck, this is too hard, nowI'm out.
Cool, that's all right.
But if you're willing to digand dig until you go, oh, I've
got it, that's where the successcomes in can I tell you this is
something that's really sittingwith me heavily, like it's
something I have to do.
Speaker 4 (43:51):
I feel like I have to do it and you could.
You know I I do care about themoney, but I don't care about
the money.
It's not the be all and end all, but I think I have something
of value to provide to peoplethat may be just struggling
women, and I want to be kind of.
Speaker 1 (44:06):
You know their people and for those of us that are on
this journey and are curiouswhether you've started or not
but are curious of how this allworks.
There's something deep within usthat is meant to be here,
because if this was easy,everybody would be doing it.
That old saying if this waseasy, everyone would be doing it
(44:27):
and everyone would be making ashit ton of money and we'd all
be sitting at one.
It's not.
It is so hard, but it is soworth it.
The payoff is sure, thefinancial payoff is beautiful,
but the payoff when you get amessage like when me and I get a
message from some of you guyslike, oh my God, I got a UGC job
.
Or you know, chrissy, even theother day, when you said, oh,
I'm really stuck, and I was like, great, we'll do a live, let's
(44:54):
do it.
That's the partnership thatsets us on fire and makes us
want to keep showing up, becausewe know we can change someone's
life, and that's something thatI don't think everybody can
handle, and I think that'swhat's really special about us
as entrepreneurs.
Speaker 4 (45:04):
But you know I'll say this, and I say it coming from
a place of oh my goodness, it'salways very much sat heavily
upon me to take money frompeople and it's a real mindset
to actually get past.
And if I.
Speaker 1 (45:19):
It's one of those things that there's lots of
money stuff and even in James'sbbd there's a whole 30-day money
mindset and I've done it.
I've done it a few times.
I got to like day 22 and likenot bore, but like you kind of
drop off, and then I did thewhole things.
I was like I didn't know I hadthat hang up.
Yeah, there you go, becausethere was a few things that
identified quite heavily for methat I didn't think were a thing
(45:40):
.
And then once I got past that,I was like, oh, okay, and you
know, as a graphic designer aswell, I think that's part of it
is.
You know, I've been told myentire life that why would
anyone pay for like creativepeople?
You guys should just be able todo this.
I'm like, well, so I think youknow doing some of that money
work and you can.
(46:01):
I mean, you do do.
I'm a chat GPT for crying outloud.
I just ask them to help youwork through money stuff.
But I find it hard.
But I in the last probably twoor three years I've really come
to terms with the fact that I'vegot, without sounding like a
wanker, I've got somethingmagical that I can give.
That's all my life, yeah, andif I don't give it to people and
(46:21):
share that, that could be thatmoment that changes somebody's
life, and I've kind of been tooselfish not to share it.
So you've just got to work withyourself in understanding that
if you went to the doctor andthe doctor was like, don't pay
for it, don't worry about it,you'd be like I'm probably never
coming back here again.
So you have an expertise and askill set, and just because we
(46:43):
don't have a degree for itdoesn't mean we can't teach it.
We've had lived experience andthat, for me, has been the
biggest thing is that livedexperience is sometimes so much
more powerful than reading itfrom a book.
Speaker 4 (46:53):
Yeah, I get it.
Yeah, I agree, look, thank youso much.
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