Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).
In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day and how YOU can turn this into a paid UGC business.
We dive into:
✅ Why brands are finally waking up to the power of real, authentic word-of-mouth content
✅ How the "everyday influencer" is replacing polished, scripted ads
✅ Why most UGC creators need to challenge brands to stay authentic
✅ How your natural product recommendations are exactly what brands want to pay for
✅ The simple mindset shift to turn your daily life into scroll-stopping, money-making content
If you're a content creator, a mum who loves sharing your fave products, or you're curious about starting a UGC side hustle or business, this episode is your permission slip to dive in authentically and profitably.
👉 BONUS: We also chat about how AI-generated content is creating even more demand for real, relatable creators just like you.
🎧 Tune in now and learn how to monetise what you’re already doing every day.
🐝 FREE 3 DAY BOOTCAMP 25, 27 & 28th August
🚀 Join the UGC Market Place HERE
💸 Start UGC HERE anytime
📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast, where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys, be professional, guys.
I can't, I can't.
Okay, there's that, I'm sure,done.
Welcome to the I Am thatContent Creator Podcast.
(01:05):
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat help you scale.
We nailed it.
We hit record.
Are we good to go?
Mia, kristen forgot to recordbefore and we're just chatting
away doing the intro.
It happens, it all happensregularly here.
(01:26):
We're just so used tocommunicating via the screens
that we don't always record thisstuff.
But that's okay.
We're there now.
We're there now.
So, mina, what'scrack-a-lackin' I don't know.
We were just saying before,when you weren't recording, that
it feels like we haven't done apodcast for a while because we
batched a whole heap beforeschool holidays and we took a
few weeks off.
So we're back in the seat.
Yes, we've got some discussionsto have.
(01:48):
We've got some interviews thatwill be coming up.
We've just, you know, planned,replanned, doing all the things,
but today we have a littletopic that, I, believe me, found
an article that we thought wasreally interesting and something
that you may not know you'redoing, but it's part of how you
can become a good contentcreator.
Even I get it.
So do you want to let everyoneknow the little article that you
(02:14):
found so they can strap in andwe'll discuss it?
I reckon yes, and as I gothrough this, just think when
was the last time you were atthe school pickup?
You know schoolyard chatter withthe mum, friends, and you've
said to another mum or a friendor your mum or whoever that you
recommended something thatyou're using currently and you
(02:35):
love Constantly, literallyconstantly.
Always do it.
I'm like a fucking brokenrecord.
If anyone likes something, I'mgoing to tell you about it.
Even if you didn't ask you givezero fucks I will tell you
about it.
Yep, yeah, same.
She called me the other day andshe's like oh Mia, have you
tried Lululemon?
I'm like, oh no, they're justtoo expensive.
Like I've got a few Lorna Janethings.
(02:56):
She's like, oh my God, they'reso good, they're quality.
And she just went on and on andon and on and I'm like, mum,
you should be a Lululemonambassador.
The way you're talking aboutLululemon, like now I'm gonna
sprout and do exactly what we'reabout to talk about.
Because when it comes toLululemon, let me tell you
they're expensive but it's likethe money.
I have Lululemon pants thatI've bought for years.
They're the only pants thatsuit certainly my figure.
(03:17):
Like just because I hate itwhen they bunch up around your
fanny.
And yeah, she's like, it's got,so you don't have a camel toe,
they've got like the seamlesslittle.
It's so good.
I had a girlfriend that wasworked at lululemon and they've
got like this incredible policywhich you know, if they're
listening, sponsor us.
But also, if they're listening,they don't want me to tell you.
I'm about to tell you that ifyou, they've got a lifetime
(03:38):
warranty.
So if you take them back,you're like I've got a hole
because mine, my, I grindbetween my thighs, baby.
It's always like what happensis I get holes, like where my
thighs are, and I take them backand they're like, yeah, no
worries, swap them over.
I'm like bam, Be prepared.
Jeez, that's good, because Iruin clothes.
I chuck everything in the dryerand I have noticed my Lorna Jane
(04:00):
leggings.
They haven't been too bad afterI've chucked them in the dryer,
but it's good to know that andyou don't mind paying more if
they're going to last and theygot a lot of time.
That's like the only reason why, like my girlfriend who worked
there, she got me into thembecause I was saying I was like
I'm not paying 120 for a pair oflike athleisure wear and then I
got them and I did my halfmarathon in them and then I was
like never again, will I ever,ever buy anything but Lululemon,
(04:23):
especially the pant version?
Like amazing, I've come herefor cheaper tops.
I've got some of their tops,which are incredible, but when
it comes to pants, I'm all in.
So, in case you weren'twondering, this is what we're
talking about and this is thething.
You have conversations withpeople about products, and I saw
on TikTok because I was lookingout for them, after mum said,
apparently they're having a salethis week.
Because I was looking out forthem, after mum said, because
(04:44):
apparently they're having a salethis week, I know, and they do
dresses and skirts and all thisstuff.
This is what we're talkingabout.
You find something you love andyou share it with someone
without even knowing about it,and that is UGC.
So I'll read you something thatI saw on this little article
here from Mumbrella.
And so they have revealed amajor shift in how brand trust
(05:07):
is happening in 2025.
And every brand targetingfamilies needs to know this.
So one of the key stats was sixout of 10 mums are organically
promoting the brand they loveonline, whether that be Facebook
groups or Instagram stories,whatsapp chats in there with
your mums and it's just likethis genuine word of mouth, and
(05:31):
brands aren't reallycapitalizing on that.
So this is where UGC comes intoit all and it's so bloody
amazing and you think of allthese mums that are recommending
things to their friends.
They could be getting paid forit.
So, and if you're alreadyposting to your stories and you
know whatnot, why not make a jobout of it, even if it's just
(05:52):
for a bit of side cash orwhatnot, or a full-time career,
like a lot of our creators turnit into?
It's just this, like you'regoing to trust one of your mum
friends telling you somethingabout it, rather than a highly
produced ad that you see on yourFacebook feed.
So think of a time that you'verecommended something to someone
face-to-face or on your socialsand just think, wow, brands pay
(06:13):
everyday people to do this.
Yeah, and it's also one ofthose things that I think some
brands are really good at it.
Some are really slow to theparty when it comes to
benefiting off the back of this,like I think it's.
I don't know the stats, weshould have looked it up, but I
think, like the age group of,say, your mum, so let's just
call us 30s to 60s, 70s,whatever we're the ones that are
(06:37):
the biggest spenders.
Like we have the purse strings,we make the decisions.
We are the ones that decideusually where there's money
spent, like in our household.
I know my husband obviously hehas a lot of say over things too
but like his decisions, like wejust bought a tractor, I'm like
, did we?
Okay, that's great.
Where my decisions are, likethe food, the bills, what the
kids are wearing, where whatthey're eating, where they're
(06:58):
shopping, what I'm buying, likeI do the micro, if you want to
call it, even though they'reprobably much bigger than that
decisions around those things.
So we have the greatest pull.
So if we're communicating in away that is truly authentic and
this is the part that if brandsunderstand the power of this
true authenticity, and if yourUGC, especially, can leverage
(07:22):
this true authenticity, that iswhere you're going to flourish.
Because recently, with whatwe've been doing, mia, I've been
doing some online scrollingaround UGC and creators and just
trying to kind of get, I don'tknow, in the vibe whatever you
want to call it and I'm very putoff by the over-polished,
over-scripted videos.
I always have been, as somebodythat's in brand and market,
(07:45):
that's been in it for over 10years, I've always looked for
how do you look outside that box, how do you push a boundary,
and I think we had aconversation before that we'll
share with you around.
Don't ever be afraid, as acreator, to push back on a brand
if you use their productdifferently and you see a
different way of using it, yousee a different way of scripting
(08:06):
it, you see a different waythat you could share, that, that
you would share in your mumchat, in your friends group when
you go out to dinner, that youwould authentically richly share
that content.
Push back on a brand Because abrand.
They've got their marketingteam.
They've got their strategies.
They've got everything in theirplace there.
The Q1s they've got theirstrategies, they've got
everything in their place there.
The q1s they've got a hit.
They've got their kpis.
They have all of that.
(08:26):
But in that comes a lot ofstructure and a lot of strategy,
which is great.
But it also means that they'requite rigid in terms of well,
that ad worked last time, copypaste, do that again.
I want you to say this theseare the benefits, this is what
we need to sell, sell, sell,sell.
Where all of a sudden, you couldturn around, and I did a TikTok
about this the other day aboutmy Merry People boots.
(08:48):
So the only way I found outabout Merry People boots, which
is if you haven't seen them,they're amazing.
I'm talking about them.
They're incredible.
They're rubber boot, butthey're in colour, it's
Australian made.
They're beautiful.
The only way I found out aboutthem was my best friend sent me
a link that was like obviouslyyou'd be buying these and I was
like I'm sorry, what pinkgumboots?
(09:09):
Did not even have to thinktwice, bought them instantly and
then I was walked through theschoolyard and all these mums
like, oh my god, where's thoseboots?
Were they from?
And since that moment, likewhenever I bought them two years
ago, the schoolyard is full ofmarried people.
I obviously didn't make theschoolyard full of them, but I
know at least 10 or 20 mums thatbought them because they saw
them on me and even said, oh myGod, I bought them because, like
(09:30):
, I just love seeing all of you.
Yeah, and my mum told me aboutthem too, and it wasn't because
I saw an ad or because I sawthem on Instagram, it was mums.
Yeah, you know, we've both gotpairs now, and this is a good
thing.
Like, there's lots of talk aboutAI now and AI-generated avatars
(09:51):
and AI-generated ads.
I can see it now People aregoing to get jack of it because
it's not genuine.
It's the brands creating andsaying what they want to say.
It's not a genuine person, it'snot a real person.
So I think people are going toreally really need that
authentic connection withanother human to trust what
they're saying, to go and buythat product.
(10:13):
So, yes, there's going to be abig wave of these AI generated
ads With Google Gemini's launchof their VO3, I don't know if
you've seen that yet, but youcan't tell that it's AI.
There are some I don't know whatit's called.
There's a thing that you cantell it's not a watermark that
you can see, but there'ssomething that you can tell that
(10:34):
it's AI generated.
I really hope that thegovernment and Facebook and all
this make you tag an AIgenerated ad as AI generated so
you know that it's not real.
People are going to see thatand they're going to be like I'm
not.
Nah, that's fake, that's not agenuine person, that's not a
genuine reaction, that's not agenuine opinion.
So I think UGC is pretty safein that regard and people are
(10:59):
going to want that more Hearingfrom another mum who's just like
me on the internet saying Ifucking love this thing.
So the other thing I think isreally important and from a
brand point of view, but alsoyou as a UGC creator.
Brands need to be less scaredof potential negative feedback
that's created in an ad or aconversation.
(11:21):
Like if I'm talking to my momfriends and I'm telling them
about a brand that I use, that Ilove, I'll usually say look,
it's really good, look, it's notthat expensive, but it's not
the cheapest.
Like I'll give them that truthwith it.
Like if I don't like theproduct, I'm not going to share
it, but then I'm not going to doUGC for that brand.
So I'm talking a brand that youtruly believe in.
I'm going to give a little bitof positive, negative, little
(11:42):
sandwich it, because that's trueand authentic.
So I think the other thing thatI noticed, certainly when I was
in working with certainbusinesses they would really
push back on any negative, anykind of inkling that it's not
perfection and a hundred percentand they've got to have it.
Like anything that you went,yeah, but hang on, what about?
They're like no, no, it's gotto say it's, it's perfect in
every possible way.
I call bullshit becausenothing's perfect.
(12:04):
And if I see somebody tellingme you know, I use this skincare
, it's fantastic, it's not thecheapest on the market, but it's
been amazing, but I use thisone and this one because I don't
really like the four setprocess, like the three.
I'm still potentially going tobuy the four-step process
because I'm like you know what,I'm going to try it.
So I think we need to be reallyaware of that as people in small
business.
(12:24):
If you're listening to this andyou have a small business, it's
okay if your marketing and yourUGC has a little bit of
pushback, because that is whatcreates that authenticity and
that is what kind of pulls backthe cover and goes oh, it's not
bullshit, okay, I'm going to putmy money in there because
you've been brave enough to say,all right, let's give it a shot
.
So I think that's why we saypush back if you're a UGC
(12:46):
creator as well, and give abrand a solution.
Don't just push back and belike I'm not going to do it your
way, do it my way.
Push back like have you triedthis?
This is how I use your product.
Let's think about gettinginside the customer's head and
yeah, you're right, and I'llhave to go and find it.
(13:07):
Three years ago, when I startedUGC I remember this very clearly
I made a TikTok about all thisUGC coming out that just felt
like ads.
Ugc is not supposed to feellike an ad.
It's supposed to feel authenticand genuine.
So when you're creating yourUGC ads, keep that in the back
of your mind, like they're notactually supposed to look like
ads.
And if a brand gives you ascript, like Kristen said, the
brands that's all I think about.
(13:27):
They're all in their head Saythis, this, this and this.
And I had a brand recently saygive me a script, and all it was
was listing out all the uniqueselling points, the deal that
they had going on and somethingelse.
And I'm like yeah, but the momsitting at home doesn't care
that it comes with an extraattachment or a 20% off.
She wants to know how that'sgoing to change her everyday
(13:48):
life, how it's going to make herlife easier.
So, friendly, like yeah, yeah.
So those are the sort of thingslike the psychological triggers
, and we teach our students thisinside our membership.
You know I've got a list of 12psychological triggers that are
really effective in ads, becauseyou're getting inside the head
of the person who's potentiallygoing to buy that You're not
(14:10):
just talking about the productitself.
Basically, and don't be afraidto.
You know, if you've got a UGCjob and you do it scripted
because that's what they'veasked.
You might do that, but thendon't be afraid just to create
another wholesome, even if youdon't edit it.
Just create a wholesome videothat talks exactly about that
product or service and watermarkit and just send it to them and
(14:31):
say, hey, look, this is just anoption.
I'd be really curious if you'dlike to look into this one or
challenge me on this one orsomething, because I think
that's how you're going topotentially get more longer term
clients.
That's how brands are going togo.
Okay, I see potential thatyou're not just going to be
someone that's going to fit thebill, but you're going to push
us, you're going to challenge usand you might be someone that
(14:52):
they go.
You know what we want you on along term scale.
We want you to help us lookover our brand and marketing.
These are busy companies, smallbusinesses that don't have
resources to have 50 people lookover this and create the
scripts, and by doing that,you're actually going hey,
here's a solution, I can helpand it's going to help you as a
UGC creator, to gain more jobsand build more trust and just be
(15:13):
able to actually leverage onejob into potentially a long-term
client, which is incredible andUGC is designed to.
You know you want thatengagement on the ad.
The more engagement an ad gets,you know, the more it's going
to be pushed out as well.
So if you can get people tohave conversations in the
comment section about it insteadof just listing out the unique
(15:34):
selling points, it's going to bea better ad and it's going to
be more authentic.
And even if some negativecomments come up about what
you're saying, that's kind of agood thing too.
But still, people are talking,isn't it Like you're still
getting eyes on your business.
Yeah, yeah, that's it.
So, yeah, everyone is doing UGCwithout even knowing it.
Why not get paid for it?
(15:55):
And if you can get really youknow creative and think about it
, you can actually.
You know, recently, with thatjob that I was just talking
about, you know, I did thescript that they wanted to do
with all unique selling points,but then I also came back to
them with three other conceptideas from a mother's point of
view to test, and then I doubledthe gig because they said, yeah
(16:18):
, great, let's do those threevideos as well.
So don't be afraid to.
Sorry, I was gonna say it'd beinteresting to get feedback on
those ads as well, when you can,and even we'll come back and
kind of full circle.
If I can love that an email,let's full circle on that one.
Yeah, yeah, and that's thething too.
Like it's, it's important.
I mean, a lot of brands won'tget back to you because they're
(16:38):
busy and they don't want toshare their numbers, but it is a
good thing to go back to andsay, hey, how did that ad
perform?
How did that other idea that Ihad go?
So yeah, and so it's one ofthose things that I think.
If you're listening to this andyou're either a ugc creator and
you're wondering how you can getmore jobs, how you can maybe
challenge the way that youcreate content, just maybe for
(17:01):
the next day or so, just stopand think about.
Or when you're in theschoolyard, when you're talking
to your best friend, when you'rein your WhatsApp groups, when
you're talking to your mum,listen to how you speak about
something you love.
And if somebody tells yousomething, listen how they're
talking to you about it and whatyour reaction is.
And only recently we were againmum's school group at the
playground.
The kids are playing.
We're all standing theretalking we're all 40 plus.
(17:23):
And one of the mums said to meshe said what skincare product
do you like?
Your skin's looking reallylovely like that.
And I was like stop it, numberone, stop it.
Have you got 20 minutes?
But also don't.
And I just said to her that I'drecently started using
GoToSkincare and I startedexplaining that and the reason I
started using it is one of ourvery close family friends.
(17:43):
She started using it and saidto me she's 40, she's like 50,
and she said to me oh my God,like she doesn't spend much
money on any kind of cosmetics.
And she was like mate, this isthe only three products I'll
ever spend money on.
Like well, money, money, wellspent.
Like under 150 bucks.
Like blew my mind.
And she's also been in ummakeup and stuff like that.
She was a makeup artist for awhile, so I was like she knows
(18:05):
her shit.
So I bought it because she toldme it was incredible and I
trust the hell out of her.
I don't spend much money at allon skincare.
I bought it.
I've been told two mums.
One of the mums said send me aphoto when you get home.
She's bought it.
I've been told two mums.
One of the mums said send me aphoto when you get home.
She's bought it.
And one of the other mums saidto me the other day can you send
me the same photo?
So that is our, and so thatbrand has now just.
Yeah, that brand has now justcollected three or four
(18:28):
long-term customers that aregoing to keep coming back, and
those three or four are going tobe their three or four.
I suppose what we want to leaveyou with and challenge you to do
is to actually just think aboutthat.
So, if you are a small business, please put this in the back of
your mind or front of mind.
Okay, how can I better connectwith content creators that will
(18:50):
challenge my business?
Like, am I listening on socialmedia?
If I'm being tagged, what arepeople saying?
And if I'm being tagged andshared, what are their comments
saying and who is the personthat's tagging and sharing me?
Because they might havepotential to leverage my brand
if I put a, you know, if I backit with a Spark ad or if I
engage them with UGC.
So, as a small business, ifyou're listening to this, then
(19:10):
let's step into those shoes.
If you are a creator and you'rea UGC creator, or you're
curious, or you're just afreaking mom.
That's like I want to do this.
I challenge you just to listenand be in those moments for a
bit, like hear what people aresaying, look at comments on
social media, who's being tagged, and notice when you go I'm
going to click that because thatsounded amazing.
(19:31):
I'm going to click those pants.
I'm going to click that top.
I'm going to click that product.
Why did you click?
And if you're clicking becausesomebody said something that
made you feel, something thatmade you continue to go down
there and or buy it, if you cando that, or if you already do
that with your friends or familyor whatever, you'd be amazing
at UGC and you can do itdifferently, your way, and I
think you know we teach thatinside our community.
(19:53):
So we've got a free workshop.
Come along, we're going to gethands on with this all the
details in the show notes but wewould really encourage you to
do that.
And if you're already a creatorand you're struggling or you're
wondering how to be different,really lean into how you're
feeling, how you're sharingproducts that you're not getting
paid for, yeah, and justunderstand how valuable your
(20:15):
content is to these brands.
One piece of your content couldmake them thousands and
thousands and thousands ofdollars.
So your content is to thesebrands.
One piece of your content couldmake them thousands and
thousands and thousands ofdollars.
So your content is valuable,especially if you can evoke a
feeling or get someone to clickand take action.
Yeah, amazing.
Well, mia, we're going to do alittle love don't love, and I
feel like I've dropped a fewloves so I'm going to drop them
again, just so you can totallyhave them.
(20:36):
Yeah, you don't, you know it.
So what are your loves don'tloves, mia?
All right, I'll start with mydon't love is the bloody dentist
.
Oh, my god, my son has had afew trips recently.
I nearly fainted in one of thetrips, like I can't believe that
you did that.
My son went under to get hisdone and when you told me I was
(20:57):
like, oh no, I couldn't eventake him.
Yeah, and I'm a nurse and anex-ambo, like I've seen some
shit.
But when he had to get a toothextracted, the poor kid, and
they did it in the chair and thenurse had to help me because I
went all pale and sweaty and Iwas trying to be strong for him
and he was a little trooper.
But, oh my god, and I know I'vegot a cavity and I've had it
(21:18):
for a while and I just can'tbring myself to go to the
dentist.
Yeah, you just push yourself inthere, be like mummy won't go,
but you can do it exactly.
Yeah, I'm just like, oh my god,I need valium before I go to
these places.
But, um, yeah, dentist, oh no,can't do it.
Very lucky that I haven't hadmany problems with my teeth,
touch touch wood.
But don't blame you, don'tblame him.
(21:38):
Kids are involved.
It's all over red rover andyeah, and he's like, mom, maybe,
maybe I should do 100 dayswithout sugar.
I'm like, yeah, cool, I'll dothat with you.
So it's been a good lesson forhim to, yeah, not want freaking
lollies all the time, but that'swhat I don't like.
My love this week is this isjust going to be a little promo,
not not an affiliate for thissoftware, but there's an app
(22:02):
called glide app and you canbuild yourself a little no code
app based on a spreadsheetinformation inside a spreadsheet
.
So I developed an app that I'vebeen selling on my adhd page
and people are loving it and itwas so easy.
The software that's out thereright now to help you build
digital products.
(22:23):
It's insane.
It's so easy Like I can'tbelieve that you can just do
this these days.
Think past your little Canvaguides.
Like.
We're in that space where youcan build no-code apps and lots
of different things.
Have, have a look at it and, ifyou've got an idea that could
potentially be a little app,glide up super easy.
(22:43):
Noise, noise.
How about yourself?
Well, yeah, I'm gonna just gowith the love of the go-to
skinwear, skin products.
Like I'm gonna have to buy it.
Yeah, like insane, I've alwaysI've never spent much money on
skincare just because, like, Ichop and change, because every
time I read a box I'm like I'mgoing to have like a facelift if
I use this cream once.
It doesn't work ever.
(23:04):
But the reason that I love thiseven more is one it's a
beautiful product.
I love Zoe Foster Blake.
I love the way that she marketsher business.
I think it's so clever and allthat.
So that is a massive tip.
But the product itself isincredible.
But it wasn't until I said to myhusband come Mother's Day, I
was like, don't buy anything,but if the kids have to buy
something, I'm going to buy awhole new rain like the go-to
(23:25):
again because it needs to getmore.
And he was like yeah.
I was like so I'll just orderthat you give that.
And he's like um Must be goodif he noticed it, I know.
I was like thanks.
And I was like I actually sentyou.
I was like thanks for noticing.
He was like yeah, it's lookingreally good.
I was like, oh, wow, all right,I'll be getting on the road.
(23:51):
My husband's noticing it.
I mean, so many skincare brands, it's hard to know until you
hear someone else say this isamazing, try this.
Yeah, and I don't love, I don'treally know, but I'm going to
say this because it may hitsomebody else and be feeling
that way is just the and we'vesaid this before it's the
consuming content.
I just get to the point whereI'm consuming content and I'm
(24:15):
judging it more, not on what I'mconsuming and learning, but
like, oh, I need to edit it thatway and do this, and I should
put this in CapCut and do thisfont and this and this and this
and this, to the point wherethen I don't create.
And so I haven't loved thatabout the way I've been
consuming social medias, whichhas stopped me, and we've had
millions of conversations aboutthat.
It stopped both you and I, butit stopped me actually creating
content.
And yesterday we both said toourselves log off Slack, go and
(24:38):
do some content, fuck off, don'ttalk to me.
And so I recorded six videosthat I just let verbally
diarrhea out of my mouth.
Then I put it in TikTok.
The fucking fonts in there shatme to tears, but I just posted
them.
I got them all out and so Ijust went back to the messy that
was and I think what did I sayto you?
I said remember, kristen, I'veearned multiple six figures with
(25:04):
messy as fuck TikToks.
The fonts didn't match.
Like I know, branding is reallyimportant, but when you
overthink it and it stops youfrom getting the content out,
it's like and I also think causethis is another bit we might do
a whole episode on this one day.
But my biggest thing, which I'verealized I did a TikTok about
it and a few people commentedthat they agreed is because the
content is really curated now,especially on Instagram, where
it's the cat cut and the fontsand the zooms and the this and
(25:24):
the fucking everything's.
I'm not there for consumingthat information, to take it and
go fuck, that was helpful.
I'm looking at it going, okay,what fonts, what'd they do that
or how'd they do that, I mightdo that.
I'll say that Is that thetrending song, and a lot of
people said that's now how theyfeel about it.
They're not actually enjoyingthe content for the content,
giving me more value in my life,but rather going, judging
(25:45):
myself that I'm not doing itlike that.
And how did they do it?
So I'm wondering, like, justcheck yourself If that's
something, just create thecontent.
And I know we say this and meand I get in ruts, but I enjoy
creating the content and thismorning I edited it all.
I got up at five when I get upand I edited it all and punched
it all out on TikTok and I waslike, okay, fuck, that feels
better.
So it's just a little side note.
(26:06):
Yeah, don't overthink it, don'toverconsume, because it
definitely puts a handbrake onwhat you're trying to do.
Yeah, all right, team.
No-transcript.
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast, where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys, be professional, guys.
I can't, I can't.
Okay, there's that, I'm sure,done.
Welcome to the I Am thatContent Creator Podcast.
(01:05):
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat help you scale.
We nailed it.
We hit record.
Are we good to go?
Mia, kristen forgot to recordbefore and we're just chatting
away doing the intro.
It happens, it all happensregularly here.
(01:26):
We're just so used tocommunicating via the screens
that we don't always record thisstuff.
But that's okay.
We're there now.
We're there now.
So, mina, what'scrack-a-lackin' I don't know.
We were just saying before,when you weren't recording, that
it feels like we haven't done apodcast for a while because we
batched a whole heap beforeschool holidays and we took a
few weeks off.
So we're back in the seat.
Yes, we've got some discussionsto have.
(01:48):
We've got some interviews thatwill be coming up.
We've just, you know, planned,replanned, doing all the things,
but today we have a littletopic that, I, believe me, found
an article that we thought wasreally interesting and something
that you may not know you'redoing, but it's part of how you
can become a good contentcreator.
Even I get it.
So do you want to let everyoneknow the little article that you
(02:14):
found so they can strap in andwe'll discuss it?
I reckon yes, and as I gothrough this, just think when
was the last time you were atthe school pickup?
You know schoolyard chatter withthe mum, friends, and you've
said to another mum or a friendor your mum or whoever that you
recommended something thatyou're using currently and you
(02:35):
love Constantly, literallyconstantly.
Always do it.
I'm like a fucking brokenrecord.
If anyone likes something, I'mgoing to tell you about it.
Even if you didn't ask you givezero fucks I will tell you
about it.
Yep, yeah, same.
She called me the other day andshe's like oh Mia, have you
tried Lululemon?
I'm like, oh no, they're justtoo expensive.
Like I've got a few Lorna Janethings.
(02:56):
She's like, oh my God, they'reso good, they're quality.
And she just went on and on andon and on and I'm like, mum,
you should be a Lululemonambassador.
The way you're talking aboutLululemon, like now I'm gonna
sprout and do exactly what we'reabout to talk about.
Because when it comes toLululemon, let me tell you
they're expensive but it's likethe money.
I have Lululemon pants thatI've bought for years.
They're the only pants thatsuit certainly my figure.
(03:17):
Like just because I hate itwhen they bunch up around your
fanny.
And yeah, she's like, it's got,so you don't have a camel toe,
they've got like the seamlesslittle.
It's so good.
I had a girlfriend that wasworked at lululemon and they've
got like this incredible policywhich you know, if they're
listening, sponsor us.
But also, if they're listening,they don't want me to tell you.
I'm about to tell you that ifyou, they've got a lifetime
(03:38):
warranty.
So if you take them back,you're like I've got a hole
because mine, my, I grindbetween my thighs, baby.
It's always like what happensis I get holes, like where my
thighs are, and I take them backand they're like, yeah, no
worries, swap them over.
I'm like bam, Be prepared.
Jeez, that's good, because Iruin clothes.
I chuck everything in the dryerand I have noticed my Lorna Jane
(04:00):
leggings.
They haven't been too bad afterI've chucked them in the dryer,
but it's good to know that andyou don't mind paying more if
they're going to last and theygot a lot of time.
That's like the only reason why, like my girlfriend who worked
there, she got me into thembecause I was saying I was like
I'm not paying 120 for a pair oflike athleisure wear and then I
got them and I did my halfmarathon in them and then I was
like never again, will I ever,ever buy anything but Lululemon,
(04:23):
especially the pant version?
Like amazing, I've come herefor cheaper tops.
I've got some of their tops,which are incredible, but when
it comes to pants, I'm all in.
So, in case you weren'twondering, this is what we're
talking about and this is thething.
You have conversations withpeople about products, and I saw
on TikTok because I was lookingout for them, after mum said,
apparently they're having a salethis week.
Because I was looking out forthem, after mum said, because
(04:44):
apparently they're having a salethis week, I know, and they do
dresses and skirts and all thisstuff.
This is what we're talkingabout.
You find something you love andyou share it with someone
without even knowing about it,and that is UGC.
So I'll read you something thatI saw on this little article
here from Mumbrella.
And so they have revealed amajor shift in how brand trust
(05:07):
is happening in 2025.
And every brand targetingfamilies needs to know this.
So one of the key stats was sixout of 10 mums are organically
promoting the brand they loveonline, whether that be Facebook
groups or Instagram stories,whatsapp chats in there with
your mums and it's just likethis genuine word of mouth, and
(05:31):
brands aren't reallycapitalizing on that.
So this is where UGC comes intoit all and it's so bloody
amazing and you think of allthese mums that are recommending
things to their friends.
They could be getting paid forit.
So, and if you're alreadyposting to your stories and you
know whatnot, why not make a jobout of it, even if it's just
(05:52):
for a bit of side cash orwhatnot, or a full-time career,
like a lot of our creators turnit into?
It's just this, like you'regoing to trust one of your mum
friends telling you somethingabout it, rather than a highly
produced ad that you see on yourFacebook feed.
So think of a time that you'verecommended something to someone
face-to-face or on your socialsand just think, wow, brands pay
(06:13):
everyday people to do this.
Yeah, and it's also one ofthose things that I think some
brands are really good at it.
Some are really slow to theparty when it comes to
benefiting off the back of this,like I think it's.
I don't know the stats, weshould have looked it up, but I
think, like the age group of,say, your mum, so let's just
call us 30s to 60s, 70s,whatever we're the ones that are
(06:37):
the biggest spenders.
Like we have the purse strings,we make the decisions.
We are the ones that decideusually where there's money
spent, like in our household.
I know my husband obviously hehas a lot of say over things too
but like his decisions, like wejust bought a tractor, I'm like
, did we?
Okay, that's great.
Where my decisions are, likethe food, the bills, what the
kids are wearing, where whatthey're eating, where they're
(06:58):
shopping, what I'm buying, likeI do the micro, if you want to
call it, even though they'reprobably much bigger than that
decisions around those things.
So we have the greatest pull.
So if we're communicating in away that is truly authentic and
this is the part that if brandsunderstand the power of this
true authenticity, and if yourUGC, especially, can leverage
(07:22):
this true authenticity, that iswhere you're going to flourish.
Because recently, with whatwe've been doing, mia, I've been
doing some online scrollingaround UGC and creators and just
trying to kind of get, I don'tknow, in the vibe whatever you
want to call it and I'm very putoff by the over-polished,
over-scripted videos.
I always have been, as somebodythat's in brand and market,
(07:45):
that's been in it for over 10years, I've always looked for
how do you look outside that box, how do you push a boundary,
and I think we had aconversation before that we'll
share with you around.
Don't ever be afraid, as acreator, to push back on a brand
if you use their productdifferently and you see a
different way of using it, yousee a different way of scripting
(08:06):
it, you see a different waythat you could share, that, that
you would share in your mumchat, in your friends group when
you go out to dinner, that youwould authentically richly share
that content.
Push back on a brand Because abrand.
They've got their marketingteam.
They've got their strategies.
They've got everything in theirplace there.
The Q1s they've got theirstrategies, they've got
everything in their place there.
The q1s they've got a hit.
They've got their kpis.
They have all of that.
(08:26):
But in that comes a lot ofstructure and a lot of strategy,
which is great.
But it also means that they'requite rigid in terms of well,
that ad worked last time, copypaste, do that again.
I want you to say this theseare the benefits, this is what
we need to sell, sell, sell,sell.
Where all of a sudden, you couldturn around, and I did a TikTok
about this the other day aboutmy Merry People boots.
(08:48):
So the only way I found outabout Merry People boots, which
is if you haven't seen them,they're amazing.
I'm talking about them.
They're incredible.
They're rubber boot, butthey're in colour, it's
Australian made.
They're beautiful.
The only way I found out aboutthem was my best friend sent me
a link that was like obviouslyyou'd be buying these and I was
like I'm sorry, what pinkgumboots?
(09:09):
Did not even have to thinktwice, bought them instantly and
then I was walked through theschoolyard and all these mums
like, oh my god, where's thoseboots?
Were they from?
And since that moment, likewhenever I bought them two years
ago, the schoolyard is full ofmarried people.
I obviously didn't make theschoolyard full of them, but I
know at least 10 or 20 mums thatbought them because they saw
them on me and even said, oh myGod, I bought them because, like
(09:30):
, I just love seeing all of you.
Yeah, and my mum told me aboutthem too, and it wasn't because
I saw an ad or because I sawthem on Instagram, it was mums.
Yeah, you know, we've both gotpairs now, and this is a good
thing.
Like, there's lots of talk aboutAI now and AI-generated avatars
(09:51):
and AI-generated ads.
I can see it now People aregoing to get jack of it because
it's not genuine.
It's the brands creating andsaying what they want to say.
It's not a genuine person, it'snot a real person.
So I think people are going toreally really need that
authentic connection withanother human to trust what
they're saying, to go and buythat product.
(10:13):
So, yes, there's going to be abig wave of these AI generated
ads With Google Gemini's launchof their VO3, I don't know if
you've seen that yet, but youcan't tell that it's AI.
There are some I don't know whatit's called.
There's a thing that you cantell it's not a watermark that
you can see, but there'ssomething that you can tell that
(10:34):
it's AI generated.
I really hope that thegovernment and Facebook and all
this make you tag an AIgenerated ad as AI generated so
you know that it's not real.
People are going to see thatand they're going to be like I'm
not.
Nah, that's fake, that's not agenuine person, that's not a
genuine reaction, that's not agenuine opinion.
So I think UGC is pretty safein that regard and people are
(10:59):
going to want that more Hearingfrom another mum who's just like
me on the internet saying Ifucking love this thing.
So the other thing I think isreally important and from a
brand point of view, but alsoyou as a UGC creator.
Brands need to be less scaredof potential negative feedback
that's created in an ad or aconversation.
(11:21):
Like if I'm talking to my momfriends and I'm telling them
about a brand that I use, that Ilove, I'll usually say look,
it's really good, look, it's notthat expensive, but it's not
the cheapest.
Like I'll give them that truthwith it.
Like if I don't like theproduct, I'm not going to share
it, but then I'm not going to doUGC for that brand.
So I'm talking a brand that youtruly believe in.
I'm going to give a little bitof positive, negative, little
(11:42):
sandwich it, because that's trueand authentic.
So I think the other thing thatI noticed, certainly when I was
in working with certainbusinesses they would really
push back on any negative, anykind of inkling that it's not
perfection and a hundred percentand they've got to have it.
Like anything that you went,yeah, but hang on, what about?
They're like no, no, it's gotto say it's, it's perfect in
every possible way.
I call bullshit becausenothing's perfect.
(12:04):
And if I see somebody tellingme you know, I use this skincare
, it's fantastic, it's not thecheapest on the market, but it's
been amazing, but I use thisone and this one because I don't
really like the four setprocess, like the three.
I'm still potentially going tobuy the four-step process
because I'm like you know what,I'm going to try it.
So I think we need to be reallyaware of that as people in small
business.
(12:24):
If you're listening to this andyou have a small business, it's
okay if your marketing and yourUGC has a little bit of
pushback, because that is whatcreates that authenticity and
that is what kind of pulls backthe cover and goes oh, it's not
bullshit, okay, I'm going to putmy money in there because
you've been brave enough to say,all right, let's give it a shot
.
So I think that's why we saypush back if you're a UGC
(12:46):
creator as well, and give abrand a solution.
Don't just push back and belike I'm not going to do it your
way, do it my way.
Push back like have you triedthis?
This is how I use your product.
Let's think about gettinginside the customer's head and
yeah, you're right, and I'llhave to go and find it.
(13:07):
Three years ago, when I startedUGC I remember this very clearly
I made a TikTok about all thisUGC coming out that just felt
like ads.
Ugc is not supposed to feellike an ad.
It's supposed to feel authenticand genuine.
So when you're creating yourUGC ads, keep that in the back
of your mind, like they're notactually supposed to look like
ads.
And if a brand gives you ascript, like Kristen said, the
brands that's all I think about.
(13:27):
They're all in their head Saythis, this, this and this.
And I had a brand recently saygive me a script, and all it was
was listing out all the uniqueselling points, the deal that
they had going on and somethingelse.
And I'm like yeah, but the momsitting at home doesn't care
that it comes with an extraattachment or a 20% off.
She wants to know how that'sgoing to change her everyday
(13:48):
life, how it's going to make herlife easier.
So, friendly, like yeah, yeah.
So those are the sort of thingslike the psychological triggers
, and we teach our students thisinside our membership.
You know I've got a list of 12psychological triggers that are
really effective in ads, becauseyou're getting inside the head
of the person who's potentiallygoing to buy that You're not
(14:10):
just talking about the productitself.
Basically, and don't be afraidto.
You know, if you've got a UGCjob and you do it scripted
because that's what they'veasked.
You might do that, but thendon't be afraid just to create
another wholesome, even if youdon't edit it.
Just create a wholesome videothat talks exactly about that
product or service and watermarkit and just send it to them and
(14:31):
say, hey, look, this is just anoption.
I'd be really curious if you'dlike to look into this one or
challenge me on this one orsomething, because I think
that's how you're going topotentially get more longer term
clients.
That's how brands are going togo.
Okay, I see potential thatyou're not just going to be
someone that's going to fit thebill, but you're going to push
us, you're going to challenge usand you might be someone that
(14:52):
they go.
You know what we want you on along term scale.
We want you to help us lookover our brand and marketing.
These are busy companies, smallbusinesses that don't have
resources to have 50 people lookover this and create the
scripts, and by doing that,you're actually going hey,
here's a solution, I can helpand it's going to help you as a
UGC creator, to gain more jobsand build more trust and just be
(15:13):
able to actually leverage onejob into potentially a long-term
client, which is incredible andUGC is designed to.
You know you want thatengagement on the ad.
The more engagement an ad gets,you know, the more it's going
to be pushed out as well.
So if you can get people tohave conversations in the
comment section about it insteadof just listing out the unique
(15:34):
selling points, it's going to bea better ad and it's going to
be more authentic.
And even if some negativecomments come up about what
you're saying, that's kind of agood thing too.
But still, people are talking,isn't it Like you're still
getting eyes on your business.
Yeah, yeah, that's it.
So, yeah, everyone is doing UGCwithout even knowing it.
Why not get paid for it?
(15:55):
And if you can get really youknow creative and think about it
, you can actually.
You know, recently, with thatjob that I was just talking
about, you know, I did thescript that they wanted to do
with all unique selling points,but then I also came back to
them with three other conceptideas from a mother's point of
view to test, and then I doubledthe gig because they said, yeah
(16:18):
, great, let's do those threevideos as well.
So don't be afraid to.
Sorry, I was gonna say it'd beinteresting to get feedback on
those ads as well, when you can,and even we'll come back and
kind of full circle.
If I can love that an email,let's full circle on that one.
Yeah, yeah, and that's thething too.
Like it's, it's important.
I mean, a lot of brands won'tget back to you because they're
(16:38):
busy and they don't want toshare their numbers, but it is a
good thing to go back to andsay, hey, how did that ad
perform?
How did that other idea that Ihad go?
So yeah, and so it's one ofthose things that I think.
If you're listening to this andyou're either a ugc creator and
you're wondering how you can getmore jobs, how you can maybe
challenge the way that youcreate content, just maybe for
(17:01):
the next day or so, just stopand think about.
Or when you're in theschoolyard, when you're talking
to your best friend, when you'rein your WhatsApp groups, when
you're talking to your mum,listen to how you speak about
something you love.
And if somebody tells yousomething, listen how they're
talking to you about it and whatyour reaction is.
And only recently we were againmum's school group at the
playground.
The kids are playing.
We're all standing theretalking we're all 40 plus.
(17:23):
And one of the mums said to meshe said what skincare product
do you like?
Your skin's looking reallylovely like that.
And I was like stop it, numberone, stop it.
Have you got 20 minutes?
But also don't.
And I just said to her that I'drecently started using
GoToSkincare and I startedexplaining that and the reason I
started using it is one of ourvery close family friends.
(17:43):
She started using it and saidto me she's 40, she's like 50,
and she said to me oh my God,like she doesn't spend much
money on any kind of cosmetics.
And she was like mate, this isthe only three products I'll
ever spend money on.
Like well, money, money, wellspent.
Like under 150 bucks.
Like blew my mind.
And she's also been in ummakeup and stuff like that.
She was a makeup artist for awhile, so I was like she knows
(18:05):
her shit.
So I bought it because she toldme it was incredible and I
trust the hell out of her.
I don't spend much money at allon skincare.
I bought it.
I've been told two mums.
One of the mums said send me aphoto when you get home.
She's bought it.
I've been told two mums.
One of the mums said send me aphoto when you get home.
She's bought it.
And one of the other mums saidto me the other day can you send
me the same photo?
So that is our, and so thatbrand has now just.
Yeah, that brand has now justcollected three or four
(18:28):
long-term customers that aregoing to keep coming back, and
those three or four are going tobe their three or four.
I suppose what we want to leaveyou with and challenge you to do
is to actually just think aboutthat.
So, if you are a small business, please put this in the back of
your mind or front of mind.
Okay, how can I better connectwith content creators that will
(18:50):
challenge my business?
Like, am I listening on socialmedia?
If I'm being tagged, what arepeople saying?
And if I'm being tagged andshared, what are their comments
saying and who is the personthat's tagging and sharing me?
Because they might havepotential to leverage my brand
if I put a, you know, if I backit with a Spark ad or if I
engage them with UGC.
So, as a small business, ifyou're listening to this, then
(19:10):
let's step into those shoes.
If you are a creator and you'rea UGC creator, or you're
curious, or you're just afreaking mom.
That's like I want to do this.
I challenge you just to listenand be in those moments for a
bit, like hear what people aresaying, look at comments on
social media, who's being tagged, and notice when you go I'm
going to click that because thatsounded amazing.
(19:31):
I'm going to click those pants.
I'm going to click that top.
I'm going to click that product.
Why did you click?
And if you're clicking becausesomebody said something that
made you feel, something thatmade you continue to go down
there and or buy it, if you cando that, or if you already do
that with your friends or familyor whatever, you'd be amazing
at UGC and you can do itdifferently, your way, and I
think you know we teach thatinside our community.
(19:53):
So we've got a free workshop.
Come along, we're going to gethands on with this all the
details in the show notes but wewould really encourage you to
do that.
And if you're already a creatorand you're struggling or you're
wondering how to be different,really lean into how you're
feeling, how you're sharingproducts that you're not getting
paid for, yeah, and justunderstand how valuable your
(20:15):
content is to these brands.
One piece of your content couldmake them thousands and
thousands and thousands ofdollars.
So your content is to thesebrands.
One piece of your content couldmake them thousands and
thousands and thousands ofdollars.
So your content is valuable,especially if you can evoke a
feeling or get someone to clickand take action.
Yeah, amazing.
Well, mia, we're going to do alittle love don't love, and I
feel like I've dropped a fewloves so I'm going to drop them
again, just so you can totallyhave them.
(20:36):
Yeah, you don't, you know it.
So what are your loves don'tloves, mia?
All right, I'll start with mydon't love is the bloody dentist
.
Oh, my god, my son has had afew trips recently.
I nearly fainted in one of thetrips, like I can't believe that
you did that.
My son went under to get hisdone and when you told me I was
(20:57):
like, oh no, I couldn't eventake him.
Yeah, and I'm a nurse and anex-ambo, like I've seen some
shit.
But when he had to get a toothextracted, the poor kid, and
they did it in the chair and thenurse had to help me because I
went all pale and sweaty and Iwas trying to be strong for him
and he was a little trooper.
But, oh my god, and I know I'vegot a cavity and I've had it
(21:18):
for a while and I just can'tbring myself to go to the
dentist.
Yeah, you just push yourself inthere, be like mummy won't go,
but you can do it exactly.
Yeah, I'm just like, oh my god,I need valium before I go to
these places.
But, um, yeah, dentist, oh no,can't do it.
Very lucky that I haven't hadmany problems with my teeth,
touch touch wood.
But don't blame you, don'tblame him.
(21:38):
Kids are involved.
It's all over red rover andyeah, and he's like, mom, maybe,
maybe I should do 100 dayswithout sugar.
I'm like, yeah, cool, I'll dothat with you.
So it's been a good lesson forhim to, yeah, not want freaking
lollies all the time, but that'swhat I don't like.
My love this week is this isjust going to be a little promo,
not not an affiliate for thissoftware, but there's an app
(22:02):
called glide app and you canbuild yourself a little no code
app based on a spreadsheetinformation inside a spreadsheet
.
So I developed an app that I'vebeen selling on my adhd page
and people are loving it and itwas so easy.
The software that's out thereright now to help you build
digital products.
(22:23):
It's insane.
It's so easy Like I can'tbelieve that you can just do
this these days.
Think past your little Canvaguides.
Like.
We're in that space where youcan build no-code apps and lots
of different things.
Have, have a look at it and, ifyou've got an idea that could
potentially be a little app,glide up super easy.
(22:43):
Noise, noise.
How about yourself?
Well, yeah, I'm gonna just gowith the love of the go-to
skinwear, skin products.
Like I'm gonna have to buy it.
Yeah, like insane, I've alwaysI've never spent much money on
skincare just because, like, Ichop and change, because every
time I read a box I'm like I'mgoing to have like a facelift if
I use this cream once.
It doesn't work ever.
(23:04):
But the reason that I love thiseven more is one it's a
beautiful product.
I love Zoe Foster Blake.
I love the way that she marketsher business.
I think it's so clever and allthat.
So that is a massive tip.
But the product itself isincredible.
But it wasn't until I said to myhusband come Mother's Day, I
was like, don't buy anything,but if the kids have to buy
something, I'm going to buy awhole new rain like the go-to
(23:25):
again because it needs to getmore.
And he was like yeah.
I was like so I'll just orderthat you give that.
And he's like um Must be goodif he noticed it, I know.
I was like thanks.
And I was like I actually sentyou.
I was like thanks for noticing.
He was like yeah, it's lookingreally good.
I was like, oh, wow, all right,I'll be getting on the road.
(23:51):
My husband's noticing it.
I mean, so many skincare brands, it's hard to know until you
hear someone else say this isamazing, try this.
Yeah, and I don't love, I don'treally know, but I'm going to
say this because it may hitsomebody else and be feeling
that way is just the and we'vesaid this before it's the
consuming content.
I just get to the point whereI'm consuming content and I'm
(24:15):
judging it more, not on what I'mconsuming and learning, but
like, oh, I need to edit it thatway and do this, and I should
put this in CapCut and do thisfont and this and this and this
and this, to the point wherethen I don't create.
And so I haven't loved thatabout the way I've been
consuming social medias, whichhas stopped me, and we've had
millions of conversations aboutthat.
It stopped both you and I, butit stopped me actually creating
content.
And yesterday we both said toourselves log off Slack, go and
(24:38):
do some content, fuck off, don'ttalk to me.
And so I recorded six videosthat I just let verbally
diarrhea out of my mouth.
Then I put it in TikTok.
The fucking fonts in there shatme to tears, but I just posted
them.
I got them all out and so Ijust went back to the messy that
was and I think what did I sayto you?
I said remember, kristen, I'veearned multiple six figures with
(25:04):
messy as fuck TikToks.
The fonts didn't match.
Like I know, branding is reallyimportant, but when you
overthink it and it stops youfrom getting the content out,
it's like and I also think causethis is another bit we might do
a whole episode on this one day.
But my biggest thing, which I'verealized I did a TikTok about
it and a few people commentedthat they agreed is because the
content is really curated now,especially on Instagram, where
it's the cat cut and the fontsand the zooms and the this and
(25:24):
the fucking everything's.
I'm not there for consumingthat information, to take it and
go fuck, that was helpful.
I'm looking at it going, okay,what fonts, what'd they do that
or how'd they do that, I mightdo that.
I'll say that Is that thetrending song, and a lot of
people said that's now how theyfeel about it.
They're not actually enjoyingthe content for the content,
giving me more value in my life,but rather going, judging
(25:45):
myself that I'm not doing itlike that.
And how did they do it?
So I'm wondering, like, justcheck yourself If that's
something, just create thecontent.
And I know we say this and meand I get in ruts, but I enjoy
creating the content and thismorning I edited it all.
I got up at five when I get upand I edited it all and punched
it all out on TikTok and I waslike, okay, fuck, that feels
better.
So it's just a little side note.
(26:06):
Yeah, don't overthink it, don'toverconsume, because it
definitely puts a handbrake onwhat you're trying to do.
Yeah, all right, team.
No-transcript.
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