June 15, 2025 • 29 mins
Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?
In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're still getting paid.
We unpack:
- Why UGC is the perfect training ground for digital product success
- The two questions to ask before creating any offer
- How to shift from “paid per post” to passive income
- Why so many creators get stuck creating content that doesn’t sell and how to avoid it
Whether you’re dreaming of your own mini-course, digital template shop, or membership, this episode shows how to start building it now without burning it all down first.
🎧 Subscribe to the pod and follow along each week for no-fluff chats, content tips, and stories from the trenches.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 1 (00:51):
Let's go, Guys, be professional guys.
Speaker 2 (00:54):
I'm going in.
Okay, there's that intro done.
Speaker 1 (01:02):
Welcome to the I Am that Content Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat scale.
Welcome.
I'm Kristen Werner, joined byMia let's go.
But right now we're talkingabout a topic that I think is
(01:25):
probably close to both of us interms of what happens after UGC.
And that doesn't mean that,like you, stop doing UGC forever
.
That means we know that in theUGC space now that is, user
generated content there comes apoint where you're burnt out,
overwhelmed, kind of go, okay,this is really great, I've
(01:45):
earned a great income.
What's next?
And I know, mia, it's probablybest if you start to talk
through this, because I feellike you've been there and then
we want to talk about, kind ofthe world of digital products
and what that could mean for you.
Speaker 2 (01:57):
Yes, so we're going to talk about UGC and beyond.
We love the beyond part becauseUGC is such a good low barrier
to entry.
I don't want to call it a sidehustle, because it's so much
more than a side hustle.
I think a lot of people thinkthat it's just this fun little
way to get free products and,you know, a bit of extra cash on
the side.
But there's so many creatorsmaking this their full-time gig
(02:20):
and the skills that you learnfrom UGC will set you up long
term way, way down the track,because if your content isn't
good, you can't sell.
Anything.
Doesn't matter.
If you want to set up a physicalproduct business or a digital
product business or what haveyou, you need good content and
you need to know how to createcontent that converts.
(02:41):
And if you want to start runningyour own ads, having that UGC
experience is so, so worth it.
And so when I first started UGC,you know it took off really
quickly and I um I don't knowwhat that is something on my
TikTok live, um, and I was Ireplaced my wage really, really
(03:02):
quickly, and so I was gettingall these brands coming to me
and you know I reached that$10,000 a month.
I'm like this is friggingfantastic, but after a while,
because you're a freelancer andyou're dealing with so many
brands and you know your inboxis full and you're getting back
to people and you're trying to,you know, work it all at once.
It can be overwhelming and youcan reach a point where you get
(03:25):
this creative burnout.
You're like I don't think I canwork with another brand at this
point.
So that's when I started tointroduce other things like
affiliate marketing and digitalproducts to earn some money more
passively, something that wasscalable, so that I could bring
back down the UGC jobs a littlebit to a point where it was
(03:48):
manageable and I wasn't gettingoverwhelmed with all these
products and dealing with allthese brands.
So you know, not only was Igetting those skills from the
UGC, but that was actuallyhelping me to promote the
affiliate products and build mydigital products.
Speaker 1 (04:04):
So it's kind of confidence to show up online
constantly as well, like ifyou're creating videos, you're
creating content.
Speaker 2 (04:11):
Yeah, and not only are you creating all this
content for the brands, butyou're trying to build your own
personal brand and do your owncontent.
So I can get a lot.
But those UGC skills aresetting you up to become more
successful in other things thatyou do a lot quicker.
Because if you, if you comeinto this space and you just
(04:34):
want to sell a digital product,you've got no social media
experience, no content creationexperience, it's tricky.
You're gonna find it reallyhard to.
Yeah, because you got to buildan audience with that sort of
stuff.
You need to build a personalbrand, that sort of stuff.
You need to build a personalbrand, and that takes time and
it can get really frustrating inthe beginning if you're not
making any sales and you're likewhy this is hard and I'm going
to give up, but you haven'tnailed that content piece, which
(04:58):
I think what's interesting umis.
Speaker 1 (05:01):
I just did a TikTok the other day about um.
You know the fact that when itcomes to creating content, it
can feel really tricky and hardand we get stuck and all of that
and some of the comments thatcame back.
One particular person came backand said you know, she's not
bad at creating content.
She quite enjoys it, it's easy,it's not hard.
But she said I'm not gettingthe engagement, I'm not getting
people wanting to know more oranything like that.
(05:23):
And then I went and looked ather TikTok and to me it was
plain as day and I will go backto her and do a video that helps
her because I'm all about that.
But every single video was thishard sell, this get the thing,
get the thing, get the thing,sign up.
And then I was like whoa, okay.
So then I went to the LinkedInbio and the LinkedIn bio was
like one of the veryunfortunately a little bit
spammy, like sign up, changeyour life immediately.
(05:45):
And there was no warmup, therewas no nurture.
There was like if you put youremail in there, you kind of know
and maybe because we're in theonline space, we know what's
going to happen next.
But it was just very cold andvery like.
What is this Like?
She's not telling me in thesepieces of content what this is,
why she started it, how she feltabout it, where she was her
(06:06):
journey, her story.
The personal brand part wasn'tthere.
It was just this immediatesmack of sell, sell, sell, sell,
sell, desperate sell, sell,sell.
And therefore, that's what UGCcan do for you as a content
creator is give you, if you'renot skilled in marketing and
branding and even if you are, itstill gives you a skillset
that's going to allow you to bebetter at it.
(06:28):
But it's that nurture thatpersonal brand, that softness
that you need as a creator forsomebody to actually stop,
because I think so often wethink that somebody putting
their email address in is justlike another email.
That is a currency.
That is like somebody sayinghere's a dollar Because it,
because your email account isvery like I have four, so there
are certain ones that I'm like Idon't want that coming to my
(06:49):
main one, so I'm going to put itin there because I just want to
know the information, but Idon't want to be annoyed with
all your emails.
So it's a currency wheresomebody's saying I trust you to
come into my life, and I thinkwhat's good about what we're
speaking to you about with thisUGC and beyond, is it's going
(07:10):
cool.
Ugc is like this starter pack ofawesomeness where you can get
paid when you don't need to havean audience, you don't need to
put it on your own social mediapage.
You can start getting paid in30 days or less.
We have a fast track methodthat can make you do that, help
you do that, support you to dothat.
But then, once you're at apoint where you're like, oh okay
, this is a lot, I want to pullback a bit, but I'm so
passionate about creatingsomething online.
What's next?
And building that audience andsustaining a personal brand
(07:32):
that's magnetic is everythingand it's and it's missed a lot
of the time from those peoplethat haven't done UGC.
Speaker 2 (07:38):
I know that, for you know clearly, yeah, and you
think about it.
Brands come to UGC creatorsbecause they know that content
is so valuable and thesecreators know how to create
content that converts yeah, sothey're coming to you for that
because they know how powerfulit is.
So when you understand how todo that for your own business
and your own ads and your ownaudience, yeah, yeah, like it's
(07:59):
a no-brainer to learn thoseskills now because it's going to
set you up and not only that,but you're getting paid to learn
and it's all kind of behind thescenes.
You don't have to shout it outto the world that you're this
UGC creator and all this sort ofstuff.
You're getting paid.
So therefore, your nervoussystem is, you know, not out of
control because you're sodesperate to make money and you
(08:20):
become desperate in your contentto sell all the time because
you're not making that money andyou're learning from brands and
understanding their targetaudience and their problem and
their solutions and how tocreate content for them and
you're just building thisconversion instinct within you.
Like now I don't have to thinktwice about creating an ad to
(08:44):
get people to take action.
It just comes out because I'vedone UGC for so long.
So it's this beautiful, you knowsequence of events that is
going to help you long-term.
And UGC is the kind of thingwhere you're like, well, it's
not something.
It might be for some people,but it's not something where you
sit down and go.
I want to be a UGC creator forthe next 10, 20 years.
(09:05):
No, because it's very hard toscale, because you're trading
your time for money, so it'svery hard to scale and it can
become, you know, overwhelmingwhen you've got 10, 20 clients
on the go at once.
So you do need to startthinking about, okay, what's
next after UGC, what's the nextstep?
(09:26):
And naturally it is affiliatemarketing or a digital product
or you know something alongthose lines.
Speaker 1 (09:33):
And that's the kind of natural progression to take
it into that digital productspace, that you've got something
.
What you're wanting to do withthe digital product basically is
taking somebody that's in aproblem and they've got a
problem and you're giving them atransformation with what you
can teach them.
Now, a lot of UGC creators willoften kind of find their first
digital product being a how-toguide or a what did I do?
(09:56):
How did I get into it?
What did I start?
How did I start?
And that's there's nothingwrong with that, because, at the
end of the day, you need to bethinking about your personal
brand as, no matter what you'redoing, as you're creating your
digital footprint, you want tobe attracting people.
So if it is that your firstthing is a how-to guide, nothing
wrong with that.
You want to start collectingemails and start being magnetic
(10:17):
to the people that are watchingyour content and following your
content Now, some people.
That might not be what you wantto do, but you start somewhere,
start in that process, and thathelps you understand your ideal
customer and your targetaudience, so that when you're
creating content, you'reactively thinking about who you
want to speak to, what you wantto share with them, how you want
to engage with them, becausethere comes a point with a
(10:40):
digital product and being inthis online space where you'll
give so much value for freewhich is a must, like it is what
it is you give all that valuefor free, and then there comes a
moment where you go hang on, Iwant to now create a digital
course or a digital product or acommunity or a membership that
I can put money on.
And all of a sudden, you've gotthis.
You've nurtured this communityof people in your emails that
(11:03):
then you're able to say I'veactually started this particular
product, I've created an ebook,I've created a course, I've
created a membership.
Here it is.
And then your audience is likeoh yay, finally you've done
something.
Here's my money.
But you've warmed them up tothat.
You haven't just kind of gonegangbusters with whatever you're
(11:25):
doing and just start an accountand said to people buy my thing
.
Like there's a real warm, realnurture process to creating a
digital product that is actuallygoing to convert and the
content is a thousand percent.
That and we talk about it oftenthe amount of yeah you need.
Speaker 2 (11:40):
You need a nurture funnel like, instead of a sales
funnel, I should call it a bitof a nurture funnel, and inside
our community that's why we'reso passionate in.
You know, there's a lot of UGCcourses out there, right, but
they just teach how to do UGC.
But we teach our studentspersonal branding, how to build
an email list, how to understandyour target audience, knowing
(12:00):
your deep.
Why you know this holistic sortof teachings?
Because we see UGC as thatfirst step that you need to go
to the next step much, muchquicker.
So we're sort of priming ourstudents to think ahead and
start collecting emails Even ifyou don't know what your digital
product is yet, what you wantto do in the future.
(12:23):
It's important to understandlead generation and building
that personal brand and all thewhile you're learning how to
create great content throughyour UGC.
And that's why I think a lot ofpeople just see UGC as this
stupid little hot side hustle.
But it's not.
You've got to look at it likestep one of getting to the next
(12:44):
stage a lot, lot quicker.
And that's why you know I wasable to scale three separate
businesses to six figures prettyquickly because of that UGC and
that knowledge and thatexperience that I had working
with brands and some of thebrands that you work with, and
if you form these relationshipswith them, they'll teach you,
they'll give you, they'll,they'll give you a look at what
(13:04):
they're doing and you have, youknow you can catch up with them
and you know talk about creativestrategy and you know you get
feedback from them on how yourads are performing.
And then when you go and createyour own ads, you're like shit,
like we're.
Speaker 1 (13:18):
We're getting 60% hook rates and really great
click through rates and all thisstuff, because we understand
that converting content and it'sone of those things that I've
had a complete perimenopausalmoment where my brain like I had
this idea and I was like I evendid that, because I do that too
.
I saw you did a TikTok aboutlike ADHD people and I was like
and I was like perimenopause.
Speaker 2 (13:39):
I've got to do this.
I've got to think about what Iwas going to say.
I'm like it's going to go, butit was um oh, no, done now Stop.
Speaker 1 (13:52):
Oh, that's what it was.
The thing that, um, we havedone which and I know I have
maybe done more than you, mia,but I think we've done it in our
respective ways is invested alot of money in courses, a lot
of money in learning, a lot ofmoney in personal development,
coaches, courses all thosethings which I have absolutely
(14:13):
no regret to.
Every single thing I haveinvested in has helped me in
business, personal brand,business brand, my knowledge.
So that's not the problem, butthe thing that we do differently
, the thing that we celebrate somuch inside our community and
why we're teaching UGC is thisfundamental, foundational thing
is every single I would havespent I hope my husband doesn't
(14:34):
listen to this podcast so we canjust cruise over this to over
20 grand on coaching and coursesand courses.
I've made it all back.
So, whatever, suck it, but allof them teach you messaging and
avatars and audience and contentpillars and I'm in brand and
marketing but I teach this stuffso you get deep in it like you
(14:54):
engross yourself in it.
Not one of them teach you howyou can go from zero to earning
any money in 30 days, which iswhat we do inside with the fast
track method, because we sawthis opportunity where Mia and I
met and she had this incrediblebackground in her UGC and then
affiliate marketing and all ofthat, and I had my background in
personal branding, businessbranding, and I was like there's
(15:16):
this huge gap here where we'vegot these women that we're both
watching, who can do UGC and dowhat I'm doing in digital
products and create that, butthey're missing this step, which
is how to kind of make it allwork.
And when we joined up andcreated this and went hang on a
minute, if we can teach women,we can teach people how to do
UGC so that they can earn aflexible income and start to get
(15:38):
paid on their own terms, intheir own time and then build
the digital product of theirdreams.
If that's what it's going to be, it takes this huge weight off
your shoulders, which is thefinancial weight of being an
entrepreneur, which I carriedfor a long time and being a
multi-passionate entrepreneurand a mani-gen, I had lots of
fingers in pies and all of themwere working, but it wasn't
(16:01):
until we kind of went hang onminute.
This is for me, someone that'sseen, you know the last 10 years
and what goes on.
This is the only thing I haveseen work where you can get an
income, a flexible income, onyour own terms, whilst you work
elsewhere, whilst you build yoursoap business, your etsy
business, your digital product,your fucking market business,
(16:23):
whatever that is because itgenerates an income that you can
do and then you get to takethat fucking skill of video
marketing and use it when yousell your own goddamn product
Like this is why we'repassionate.
Speaker 2 (16:36):
You know, I'm glad I remember this point and like you
take that money from UGC andyou put it into ad spend or you
put it into building yourbusiness.
Yeah, and I think a lot ofpeople you know TikTok has kind
of glorified this digitalproduct life and it's so easy
and you just put it in your bioand you just create a lot of
content.
It's not, it's fucking hard, itis so hard.
Speaker 1 (17:00):
If it's a good digital product, like if you're
just buying something to sellsomething, we're going to call
it out, you're selling anopportunity it's not yeah it's
yeah you're, you're justbecoming a saleswoman and that's
fine, it's cool, whatever youdo, but you haven't created a
digital product and got atransformation and pinpointed a
pain point.
I cannot tell you theconversations that mia and I
(17:21):
have about nope, that's not.
That's not her pain point.
I cannot tell you theconversations that Mia and I
have about no, that's not herpain point.
She's not in pain, she's notthinking that we go over and
over until we can identifyexactly how you're thinking and
feeling, because if we're notnailing the pain point that you
have, why the fuck would you buyour thing?
And you need to be that robust.
Speaker 2 (17:41):
People are not lying in bed awake at night thinking,
fuck, I really want a digitalproduct.
I just can't wait to sit downand watch hours and hours of
videos and just get into it andnot thinking that you have to
know how to get inside whatthey're feeling.
You need to understandpsychological triggers and this
is the sort of stuff that youlearn in UGC, because you're
(18:02):
creating content to get peopleto take action and help them
understand.
You know, with the hooks andthe problems and the solutions
and all that sort of stuffyou're learning how to, it just
becomes second nature.
Um, yeah, when you do it allthe time for brands.
So that's why we get sopassionate about, yes, ugc is
(18:22):
this awesome thing.
You can earn good money reallyquickly, you can replace your
wage really quickly.
But sometimes when women comeinto our community, we're like,
yeah, sure, we'll teach you UGC.
But really we're thinking, allright, we're going to take her
to the next step before she evenknows it and we see their
content turn around like thatand we're like, yep, sweet,
she's on and we start to say,okay, what's next for you now?
(18:46):
Now, you've got that incomecoming in, what's next?
Speaker 1 (18:55):
Yeah.
And so if you're listening tothis and it sparked enough
curiosity for you to think,either A, if you have just heard
about UGC, welcome, welcome tothe club.
It's something that we have afree workshop all the details in
the show notes or if you're onthe TikTok live, you go to the
bio and you can join us there.
It's a free workshop, hands-onto learn about UGC.
And get yourself into theworkshop as soon as you can and
learn straight off the bat.
We have a fast track methodthat takes you from absolute
(19:17):
beginner to earning an income in30 days or less.
So that's all well and good.
If you've never heard of UGC,come and start there.
If you're doing UGC and you'vestumbled on the podcast, say
okay, I am curious now how I gofrom here.
I?
Probably the first thing thatwe would suggest is I mean, we
can nurture you inside thecommunity to do that too.
But right now, for youpersonally, really start to hone
(19:38):
in on your personal brand andreally start to figure out what
makes you magnetic, what makesyou stand out, what story you've
got that you can share totransform someone else's life
and, if it's, if you don't quiteknow yet what your digital
product idea might be.
Then I'll put a question to you, which I'd like you to sit with
and and kind of mull in alittle bit, is who do you want
(20:01):
to work with and who do you wantto help?
Because at the end of the day,like you might think, I want to
make a million dollars with adigital product and I'm going to
help nurses understand how totake blood better.
Clearly, it's not my forte andme or Blay, I don't think you'll
make a million dollars there.
But there is not one part of meeven if I knew that was going
(20:23):
to make a million dollars thereis not one part of me that has
enough passion, consistency andlove for wanting to teach
anybody that.
So I need to identify that.
Me personally, kristen Werner, Iwant to work with women around
their personal confidence andtheir personal power.
Now that comes in manydifferent forms over my career
and lately you know it's reallyleaned this confidence becoming
(20:44):
the CEO of your own confidence.
But that's like that's my drivein life.
So if I'm doing that and that'swhere I'm leading from and
that's what I'm here for, thendoing what we're doing now with
the UGC and digital marketingand how we're trying to continue
to grow.
Our legacy and our movement.
It all stems from that.
That's who I want to work with.
I want to work with mums, Iwant to work with women.
(21:06):
I want to just empower you tobe better, do better and have
all the confidence in the world.
So I know that that's come fromthat place.
So I would really encourage you, if you don't know is to think,
okay, who do I want to workwith, and that person may change
, or you may not know, and thisis like that moment you're like,
damn, okay, that would be areally great place to start.
Speaker 2 (21:27):
yeah, and this is a bit of a stark reminder, because
we went through this you haveto sell people what they want,
not what you want, because theywill tell you what they want and
although you've got to workwith the type of person that you
really want to help but theywill tell you what they want and
this is why we teach ourstudents back it before you
(21:49):
build it.
You need to understand youraudience, understand what they
want, before you go and buildthis big course and then get to
the point where you're trying tosell it and people just don't
want it.
So there's a fine line betweenselling what you really want and
what your audience wants.
Speaker 1 (22:04):
so and we work with our students, um, through this
yeah, but still knowing that,like still in that, knowing that
the person, you, the type ofaudience, the person that you
want to work with, but thenunderstanding what do they want,
and I think you know that's aperfect coupling to really get
your head around.
And if that's all, we leave youwith this episode, just that
thought of, okay, amazing, whodo I want to work with and what
(22:28):
do they want?
What are your audience askingfor you from you now?
What do people come to you andask you for advice from?
What have you been through?
And this is where you knowideal customers and audience.
We can go down that path inanother podcast, we go down that
path inside the community, butit that part is all around.
What are people asking youalready and how can you help
(22:48):
them?
Or transformation, and you areusually your ideal customer.
You six months ago, 12 monthsago, 10 years ago you are
usually your ideal customer.
You six months ago, 12 monthsago, 10 years ago.
You are usually that person andyou've been through something
and now you want to takesomebody else through that step.
So that's what we say when wesay UGC and beyond is we're here
to support the start of yourjourney and get you going.
(23:09):
And then, if you're in UGC andyou're like, yeah, I don't know
how to do the next part, I'mcurious, I didn't know there was
more.
I want to earn a more passiveincome then let us know, because
that's something that we'rehugely passionate about and we
can help you get there.
Speaker 2 (23:27):
And another thing that we teach our students too,
which is really, reallyimportant and I don't think it's
talked about enough is thingslike knowing your numbers,
knowing your metrics with yourcontent, like speaking to the
brands, getting like what was myhook rate, what was my hold
rate, Understanding how toimprove this for the brands, but
then knowing that that stuff isreally important when you go
(23:49):
and sell your own product andyou know, even knowing your
earnings per lead and yourconversion rates and all that
sort of stuff.
If you start learning that nowwhich is what we take our
students through in thecommunity too when you get to
that point of selling a digitalproduct or creating whatever it
is you really want to create,you've already got that in your
(24:10):
back pocket and you've been paidthis whole time to learn it
through UGC.
Speaker 1 (24:16):
Amazing.
All right, well, I think we'vecovered everything we need to,
except for the loves don't loves, and I don't have any.
But should we just see what wecan come up with?
Speaker 2 (24:24):
Yeah, I did my homework again and I wrote them
down, because I've got to writedown everything.
Speaker 1 (24:28):
I did it.
Speaker 2 (24:31):
My don't love this week is the overwhelmingness of
what's happening in the world,like the bombardment of news and
stories and the TikToks andwhat's happening Like sometimes
I watch it and I'm just likefuck, what's the point of like
(24:52):
anything that I'm doing?
Like everything in the world isjust so overwhelming and so
scary.
I just want to switch it offand not watch it and moving so
quickly as well.
Speaker 1 (25:00):
Yeah, yeah, it's really scary the pace at which
things are moving is like ohdear.
Speaker 2 (25:06):
Yeah, yeah, and every day there's something else and
there's something you know it'sjust really overwhelming, and I
think we spoke about this lastweek or the week before is just
that over consumption of content.
It's not good, not good for you, um, you know what you're
trying to do.
It can prevent you fromcreating content.
It can, yeah, really put a halton things and you know,
obviously you need to understandwhat's going in the world and
(25:29):
you know help where you can helpand all that.
But it's that our brainsweren't made to consume so much
news and content all the time.
So I've been, yeah, strugglingwith that lately and I just have
to get to the point where I'mjust like, no, turn it off, not
not watching it, um, so that'smy don't love this week, because
it's getting really hectic outthere in the world.
(25:49):
Um, but my love this week,totally random and off topic.
But did you know you canschedule texts in your phone to
send later?
Yes, yeah, I only discoveredthat the other day.
Speaker 1 (26:02):
Game changer.
Speaker 2 (26:02):
I'm like oh my God, oh my God.
Speaker 1 (26:05):
So now, when I remember someone's birthday,
I'll just write the text andschedule it for that date so I
don't forget on the day, or evenI find that I'm like a I'll be
lying in bed and be like, oh,I've got to reply to that person
and I'm like they're not goingto get it.
Now it's too late, but you'llbe better off if you schedule it
for 8am and then they get it.
You're like, is that last onepsych?
Speaker 2 (26:25):
and you just like you're, you're on top of
everything, you're organized.
You didn't forget theanniversary or whatever it is.
Yeah, love that, yeah, so yeah,go and have a look in your
iphone to find that feature,because it's awesome.
All right, what about your love?
It is a weird love.
Speaker 1 (26:38):
Um, I can't think of a don't love now, so I can skip
past that because, whatever, wedon't need that the way to the
world's too much anyway.
So I'm gonna give you my lovebecause I like I don't know why
this didn't hit me like a 10 tontruck at the start.
I went away for a girls'weekend.
Speaker 2 (26:53):
Fuck a girls' weekend is so good.
Speaker 1 (26:55):
Mine's tomorrow.
Speaker 2 (26:56):
It's not a weekend, but tomorrow's my.
It's going to be loose.
Speaker 1 (27:00):
Just a girls' weekend , like we.
Just, we hired a houseboat thatdidn't go anywhere.
It was just moored and we wentthere and there's five of us.
We just drunk all weekend andwe dressed up as the Spice Girls
because, luckily, the houseboatdidn't go anywhere.
Could you imagine?
I know well, I don't trust anyof them driving it, so I'm like
I'm in charge.
And then I was like that driver.
I was like I don't trust myself.
(27:20):
We weren't that drunk.
I shouldn't say that.
We just had some nice nightswith champagne and bubbles and
lols, um, but we dressed up asthe Spice Girls, because that's
what 40 year old women do, um,whatever, judge me, don't judge
me.
Who cares cares Standard.
But it was just wholesome.
Like you know, I just likelaughing is one of my favourite
things to do and I just didn'tstop the whole time.
(27:41):
It's pretty good, it's just sogood.
So that was my love.
Speaker 2 (27:44):
Yeah, you need that, especially like when, yeah, and
when you're a mum too, you knowyou get stuck in mum land and
sometimes, if you get to laugh,it's like I haven't laughed and
it's been like a week I've justbeen yelling at the kids all day
.
Speaker 1 (27:56):
so you've got to yeah , you got to make that and even,
like you know, I sent Mia aslack message the other night
just about that.
And probably my don't love isthat four till seven pm, same
shit.
Different day.
Come home, unpack, have a snack, have dinner, make dinner been
doing for eight years and it'sjust a lot.
And then, like it was just nicewhen you're away, like I, I
(28:19):
just didn't have to make anyonea snack, like we all made each
other snacks and we're all mumsand we all like.
For dinner we just had a cheeseboard.
No one had to cook a damn thinglike just somebody, was like
another bowl of champagne.
Speaker 2 (28:32):
Yes, please gin yes, please, oh yeah my cup is so
full yeah, and me and my friends, we, we actually try to
schedule it in once a monthbecause it is hard to get
everyone together, so we just gonah, this date, yeah, once a
month, it's got to happen,otherwise you go.
Speaker 1 (28:46):
It's stir crazy love that so that's our loves, don't
loves, and we'll see you nextweek.
Podcast.
So many good ones too.
Hey, cheeky little question foryou.
Have you ever wondered how youget paid for the content you
create?
Like, how are creators in their40s using paid brand deals,
(29:08):
which is what's called ugc ifI'm putting little brackets user
generated content?
How are they using that tool tobuild digital skills and create
flexible income online in like30 days or less?
Like that's what we're talkingabout when we talk inside our
community around UGC and how tostart with UGC.
And you can do this without anaudience, without a niche, and
you don't even need your ownproduct.
(29:28):
This free workshop can give youthe kind of tools like it gave
Kirstie, who ended up pitchingto a brand and 48 hours after
she did that, she landed herfirst paid brand deal for over
$400.
And Katrina did the same After12 hours, she pitched to a brand
and she landed herself a $350paid deal.
All from learning this stuffinside our workshop.
(29:50):
So if you want the link, go tothe show notes.
We'll see you in there.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 1 (00:51):
Let's go, Guys, be professional guys.
Speaker 2 (00:54):
I'm going in.
Okay, there's that intro done.
Speaker 1 (01:02):
Welcome to the I Am that Content Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat scale.
Welcome.
I'm Kristen Werner, joined byMia let's go.
But right now we're talkingabout a topic that I think is
(01:25):
probably close to both of us interms of what happens after UGC.
And that doesn't mean that,like you, stop doing UGC forever
.
That means we know that in theUGC space now that is, user
generated content there comes apoint where you're burnt out,
overwhelmed, kind of go, okay,this is really great, I've
(01:45):
earned a great income.
What's next?
And I know, mia, it's probablybest if you start to talk
through this, because I feellike you've been there and then
we want to talk about, kind ofthe world of digital products
and what that could mean for you.
Speaker 2 (01:57):
Yes, so we're going to talk about UGC and beyond.
We love the beyond part becauseUGC is such a good low barrier
to entry.
I don't want to call it a sidehustle, because it's so much
more than a side hustle.
I think a lot of people thinkthat it's just this fun little
way to get free products and,you know, a bit of extra cash on
the side.
But there's so many creatorsmaking this their full-time gig
(02:20):
and the skills that you learnfrom UGC will set you up long
term way, way down the track,because if your content isn't
good, you can't sell.
Anything.
Doesn't matter.
If you want to set up a physicalproduct business or a digital
product business or what haveyou, you need good content and
you need to know how to createcontent that converts.
(02:41):
And if you want to start runningyour own ads, having that UGC
experience is so, so worth it.
And so when I first started UGC,you know it took off really
quickly and I um I don't knowwhat that is something on my
TikTok live, um, and I was Ireplaced my wage really, really
(03:02):
quickly, and so I was gettingall these brands coming to me
and you know I reached that$10,000 a month.
I'm like this is friggingfantastic, but after a while,
because you're a freelancer andyou're dealing with so many
brands and you know your inboxis full and you're getting back
to people and you're trying to,you know, work it all at once.
It can be overwhelming and youcan reach a point where you get
(03:25):
this creative burnout.
You're like I don't think I canwork with another brand at this
point.
So that's when I started tointroduce other things like
affiliate marketing and digitalproducts to earn some money more
passively, something that wasscalable, so that I could bring
back down the UGC jobs a littlebit to a point where it was
(03:48):
manageable and I wasn't gettingoverwhelmed with all these
products and dealing with allthese brands.
So you know, not only was Igetting those skills from the
UGC, but that was actuallyhelping me to promote the
affiliate products and build mydigital products.
Speaker 1 (04:04):
So it's kind of confidence to show up online
constantly as well, like ifyou're creating videos, you're
creating content.
Speaker 2 (04:11):
Yeah, and not only are you creating all this
content for the brands, butyou're trying to build your own
personal brand and do your owncontent.
So I can get a lot.
But those UGC skills aresetting you up to become more
successful in other things thatyou do a lot quicker.
Because if you, if you comeinto this space and you just
(04:34):
want to sell a digital product,you've got no social media
experience, no content creationexperience, it's tricky.
You're gonna find it reallyhard to.
Yeah, because you got to buildan audience with that sort of
stuff.
You need to build a personalbrand, that sort of stuff.
You need to build a personalbrand, and that takes time and
it can get really frustrating inthe beginning if you're not
making any sales and you're likewhy this is hard and I'm going
to give up, but you haven'tnailed that content piece, which
(04:58):
I think what's interesting umis.
Speaker 1 (05:01):
I just did a TikTok the other day about um.
You know the fact that when itcomes to creating content, it
can feel really tricky and hardand we get stuck and all of that
and some of the comments thatcame back.
One particular person came backand said you know, she's not
bad at creating content.
She quite enjoys it, it's easy,it's not hard.
But she said I'm not gettingthe engagement, I'm not getting
people wanting to know more oranything like that.
(05:23):
And then I went and looked ather TikTok and to me it was
plain as day and I will go backto her and do a video that helps
her because I'm all about that.
But every single video was thishard sell, this get the thing,
get the thing, get the thing,sign up.
And then I was like whoa, okay.
So then I went to the LinkedInbio and the LinkedIn bio was
like one of the veryunfortunately a little bit
spammy, like sign up, changeyour life immediately.
(05:45):
And there was no warmup, therewas no nurture.
There was like if you put youremail in there, you kind of know
and maybe because we're in theonline space, we know what's
going to happen next.
But it was just very cold andvery like.
What is this Like?
She's not telling me in thesepieces of content what this is,
why she started it, how she feltabout it, where she was her
(06:06):
journey, her story.
The personal brand part wasn'tthere.
It was just this immediatesmack of sell, sell, sell, sell,
sell, desperate sell, sell,sell.
And therefore, that's what UGCcan do for you as a content
creator is give you, if you'renot skilled in marketing and
branding and even if you are, itstill gives you a skillset
that's going to allow you to bebetter at it.
(06:28):
But it's that nurture thatpersonal brand, that softness
that you need as a creator forsomebody to actually stop,
because I think so often wethink that somebody putting
their email address in is justlike another email.
That is a currency.
That is like somebody sayinghere's a dollar Because it,
because your email account isvery like I have four, so there
are certain ones that I'm like Idon't want that coming to my
(06:49):
main one, so I'm going to put itin there because I just want to
know the information, but Idon't want to be annoyed with
all your emails.
So it's a currency wheresomebody's saying I trust you to
come into my life, and I thinkwhat's good about what we're
speaking to you about with thisUGC and beyond, is it's going
(07:10):
cool.
Ugc is like this starter pack ofawesomeness where you can get
paid when you don't need to havean audience, you don't need to
put it on your own social mediapage.
You can start getting paid in30 days or less.
We have a fast track methodthat can make you do that, help
you do that, support you to dothat.
But then, once you're at apoint where you're like, oh okay
, this is a lot, I want to pullback a bit, but I'm so
passionate about creatingsomething online.
What's next?
And building that audience andsustaining a personal brand
(07:32):
that's magnetic is everythingand it's and it's missed a lot
of the time from those peoplethat haven't done UGC.
Speaker 2 (07:38):
I know that, for you know clearly, yeah, and you
think about it.
Brands come to UGC creatorsbecause they know that content
is so valuable and thesecreators know how to create
content that converts yeah, sothey're coming to you for that
because they know how powerfulit is.
So when you understand how todo that for your own business
and your own ads and your ownaudience, yeah, yeah, like it's
(07:59):
a no-brainer to learn thoseskills now because it's going to
set you up and not only that,but you're getting paid to learn
and it's all kind of behind thescenes.
You don't have to shout it outto the world that you're this
UGC creator and all this sort ofstuff.
You're getting paid.
So therefore, your nervoussystem is, you know, not out of
control because you're sodesperate to make money and you
(08:20):
become desperate in your contentto sell all the time because
you're not making that money andyou're learning from brands and
understanding their targetaudience and their problem and
their solutions and how tocreate content for them and
you're just building thisconversion instinct within you.
Like now I don't have to thinktwice about creating an ad to
(08:44):
get people to take action.
It just comes out because I'vedone UGC for so long.
So it's this beautiful, you knowsequence of events that is
going to help you long-term.
And UGC is the kind of thingwhere you're like, well, it's
not something.
It might be for some people,but it's not something where you
sit down and go.
I want to be a UGC creator forthe next 10, 20 years.
(09:05):
No, because it's very hard toscale, because you're trading
your time for money, so it'svery hard to scale and it can
become, you know, overwhelmingwhen you've got 10, 20 clients
on the go at once.
So you do need to startthinking about, okay, what's
next after UGC, what's the nextstep?
(09:26):
And naturally it is affiliatemarketing or a digital product
or you know something alongthose lines.
Speaker 1 (09:33):
And that's the kind of natural progression to take
it into that digital productspace, that you've got something
.
What you're wanting to do withthe digital product basically is
taking somebody that's in aproblem and they've got a
problem and you're giving them atransformation with what you
can teach them.
Now, a lot of UGC creators willoften kind of find their first
digital product being a how-toguide or a what did I do?
(09:56):
How did I get into it?
What did I start?
How did I start?
And that's there's nothingwrong with that, because, at the
end of the day, you need to bethinking about your personal
brand as, no matter what you'redoing, as you're creating your
digital footprint, you want tobe attracting people.
So if it is that your firstthing is a how-to guide, nothing
wrong with that.
You want to start collectingemails and start being magnetic
(10:17):
to the people that are watchingyour content and following your
content Now, some people.
That might not be what you wantto do, but you start somewhere,
start in that process, and thathelps you understand your ideal
customer and your targetaudience, so that when you're
creating content, you'reactively thinking about who you
want to speak to, what you wantto share with them, how you want
to engage with them, becausethere comes a point with a
(10:40):
digital product and being inthis online space where you'll
give so much value for freewhich is a must, like it is what
it is you give all that valuefor free, and then there comes a
moment where you go hang on, Iwant to now create a digital
course or a digital product or acommunity or a membership that
I can put money on.
And all of a sudden, you've gotthis.
You've nurtured this communityof people in your emails that
(11:03):
then you're able to say I'veactually started this particular
product, I've created an ebook,I've created a course, I've
created a membership.
Here it is.
And then your audience is likeoh yay, finally you've done
something.
Here's my money.
But you've warmed them up tothat.
You haven't just kind of gonegangbusters with whatever you're
(11:25):
doing and just start an accountand said to people buy my thing
.
Like there's a real warm, realnurture process to creating a
digital product that is actuallygoing to convert and the
content is a thousand percent.
That and we talk about it oftenthe amount of yeah you need.
Speaker 2 (11:40):
You need a nurture funnel like, instead of a sales
funnel, I should call it a bitof a nurture funnel, and inside
our community that's why we'reso passionate in.
You know, there's a lot of UGCcourses out there, right, but
they just teach how to do UGC.
But we teach our studentspersonal branding, how to build
an email list, how to understandyour target audience, knowing
(12:00):
your deep.
Why you know this holistic sortof teachings?
Because we see UGC as thatfirst step that you need to go
to the next step much, muchquicker.
So we're sort of priming ourstudents to think ahead and
start collecting emails Even ifyou don't know what your digital
product is yet, what you wantto do in the future.
(12:23):
It's important to understandlead generation and building
that personal brand and all thewhile you're learning how to
create great content throughyour UGC.
And that's why I think a lot ofpeople just see UGC as this
stupid little hot side hustle.
But it's not.
You've got to look at it likestep one of getting to the next
(12:44):
stage a lot, lot quicker.
And that's why you know I wasable to scale three separate
businesses to six figures prettyquickly because of that UGC and
that knowledge and thatexperience that I had working
with brands and some of thebrands that you work with, and
if you form these relationshipswith them, they'll teach you,
they'll give you, they'll,they'll give you a look at what
(13:04):
they're doing and you have, youknow you can catch up with them
and you know talk about creativestrategy and you know you get
feedback from them on how yourads are performing.
And then when you go and createyour own ads, you're like shit,
like we're.
Speaker 1 (13:18):
We're getting 60% hook rates and really great
click through rates and all thisstuff, because we understand
that converting content and it'sone of those things that I've
had a complete perimenopausalmoment where my brain like I had
this idea and I was like I evendid that, because I do that too
.
I saw you did a TikTok aboutlike ADHD people and I was like
and I was like perimenopause.
Speaker 2 (13:39):
I've got to do this.
I've got to think about what Iwas going to say.
I'm like it's going to go, butit was um oh, no, done now Stop.
Speaker 1 (13:52):
Oh, that's what it was.
The thing that, um, we havedone which and I know I have
maybe done more than you, mia,but I think we've done it in our
respective ways is invested alot of money in courses, a lot
of money in learning, a lot ofmoney in personal development,
coaches, courses all thosethings which I have absolutely
(14:13):
no regret to.
Every single thing I haveinvested in has helped me in
business, personal brand,business brand, my knowledge.
So that's not the problem, butthe thing that we do differently
, the thing that we celebrate somuch inside our community and
why we're teaching UGC is thisfundamental, foundational thing
is every single I would havespent I hope my husband doesn't
(14:34):
listen to this podcast so we canjust cruise over this to over
20 grand on coaching and coursesand courses.
I've made it all back.
So, whatever, suck it, but allof them teach you messaging and
avatars and audience and contentpillars and I'm in brand and
marketing but I teach this stuffso you get deep in it like you
(14:54):
engross yourself in it.
Not one of them teach you howyou can go from zero to earning
any money in 30 days, which iswhat we do inside with the fast
track method, because we sawthis opportunity where Mia and I
met and she had this incrediblebackground in her UGC and then
affiliate marketing and all ofthat, and I had my background in
personal branding, businessbranding, and I was like there's
(15:16):
this huge gap here where we'vegot these women that we're both
watching, who can do UGC and dowhat I'm doing in digital
products and create that, butthey're missing this step, which
is how to kind of make it allwork.
And when we joined up andcreated this and went hang on a
minute, if we can teach women,we can teach people how to do
UGC so that they can earn aflexible income and start to get
(15:38):
paid on their own terms, intheir own time and then build
the digital product of theirdreams.
If that's what it's going to be, it takes this huge weight off
your shoulders, which is thefinancial weight of being an
entrepreneur, which I carriedfor a long time and being a
multi-passionate entrepreneurand a mani-gen, I had lots of
fingers in pies and all of themwere working, but it wasn't
(16:01):
until we kind of went hang onminute.
This is for me, someone that'sseen, you know the last 10 years
and what goes on.
This is the only thing I haveseen work where you can get an
income, a flexible income, onyour own terms, whilst you work
elsewhere, whilst you build yoursoap business, your etsy
business, your digital product,your fucking market business,
(16:23):
whatever that is because itgenerates an income that you can
do and then you get to takethat fucking skill of video
marketing and use it when yousell your own goddamn product
Like this is why we'repassionate.
Speaker 2 (16:36):
You know, I'm glad I remember this point and like you
take that money from UGC andyou put it into ad spend or you
put it into building yourbusiness.
Yeah, and I think a lot ofpeople you know TikTok has kind
of glorified this digitalproduct life and it's so easy
and you just put it in your bioand you just create a lot of
content.
It's not, it's fucking hard, itis so hard.
Speaker 1 (17:00):
If it's a good digital product, like if you're
just buying something to sellsomething, we're going to call
it out, you're selling anopportunity it's not yeah it's
yeah you're, you're justbecoming a saleswoman and that's
fine, it's cool, whatever youdo, but you haven't created a
digital product and got atransformation and pinpointed a
pain point.
I cannot tell you theconversations that mia and I
(17:21):
have about nope, that's not.
That's not her pain point.
I cannot tell you theconversations that Mia and I
have about no, that's not herpain point.
She's not in pain, she's notthinking that we go over and
over until we can identifyexactly how you're thinking and
feeling, because if we're notnailing the pain point that you
have, why the fuck would you buyour thing?
And you need to be that robust.
Speaker 2 (17:41):
People are not lying in bed awake at night thinking,
fuck, I really want a digitalproduct.
I just can't wait to sit downand watch hours and hours of
videos and just get into it andnot thinking that you have to
know how to get inside whatthey're feeling.
You need to understandpsychological triggers and this
is the sort of stuff that youlearn in UGC, because you're
(18:02):
creating content to get peopleto take action and help them
understand.
You know, with the hooks andthe problems and the solutions
and all that sort of stuffyou're learning how to, it just
becomes second nature.
Um, yeah, when you do it allthe time for brands.
So that's why we get sopassionate about, yes, ugc is
(18:22):
this awesome thing.
You can earn good money reallyquickly, you can replace your
wage really quickly.
But sometimes when women comeinto our community, we're like,
yeah, sure, we'll teach you UGC.
But really we're thinking, allright, we're going to take her
to the next step before she evenknows it and we see their
content turn around like thatand we're like, yep, sweet,
she's on and we start to say,okay, what's next for you now?
(18:46):
Now, you've got that incomecoming in, what's next?
Speaker 1 (18:55):
Yeah.
And so if you're listening tothis and it sparked enough
curiosity for you to think,either A, if you have just heard
about UGC, welcome, welcome tothe club.
It's something that we have afree workshop all the details in
the show notes or if you're onthe TikTok live, you go to the
bio and you can join us there.
It's a free workshop, hands-onto learn about UGC.
And get yourself into theworkshop as soon as you can and
learn straight off the bat.
We have a fast track methodthat takes you from absolute
(19:17):
beginner to earning an income in30 days or less.
So that's all well and good.
If you've never heard of UGC,come and start there.
If you're doing UGC and you'vestumbled on the podcast, say
okay, I am curious now how I gofrom here.
I?
Probably the first thing thatwe would suggest is I mean, we
can nurture you inside thecommunity to do that too.
But right now, for youpersonally, really start to hone
(19:38):
in on your personal brand andreally start to figure out what
makes you magnetic, what makesyou stand out, what story you've
got that you can share totransform someone else's life
and, if it's, if you don't quiteknow yet what your digital
product idea might be.
Then I'll put a question to you, which I'd like you to sit with
and and kind of mull in alittle bit, is who do you want
(20:01):
to work with and who do you wantto help?
Because at the end of the day,like you might think, I want to
make a million dollars with adigital product and I'm going to
help nurses understand how totake blood better.
Clearly, it's not my forte andme or Blay, I don't think you'll
make a million dollars there.
But there is not one part of meeven if I knew that was going
(20:23):
to make a million dollars thereis not one part of me that has
enough passion, consistency andlove for wanting to teach
anybody that.
So I need to identify that.
Me personally, kristen Werner, Iwant to work with women around
their personal confidence andtheir personal power.
Now that comes in manydifferent forms over my career
and lately you know it's reallyleaned this confidence becoming
(20:44):
the CEO of your own confidence.
But that's like that's my drivein life.
So if I'm doing that and that'swhere I'm leading from and
that's what I'm here for, thendoing what we're doing now with
the UGC and digital marketingand how we're trying to continue
to grow.
Our legacy and our movement.
It all stems from that.
That's who I want to work with.
I want to work with mums, Iwant to work with women.
(21:06):
I want to just empower you tobe better, do better and have
all the confidence in the world.
So I know that that's come fromthat place.
So I would really encourage you, if you don't know is to think,
okay, who do I want to workwith, and that person may change
, or you may not know, and thisis like that moment you're like,
damn, okay, that would be areally great place to start.
Speaker 2 (21:27):
yeah, and this is a bit of a stark reminder, because
we went through this you haveto sell people what they want,
not what you want, because theywill tell you what they want and
although you've got to workwith the type of person that you
really want to help but theywill tell you what they want and
this is why we teach ourstudents back it before you
(21:49):
build it.
You need to understand youraudience, understand what they
want, before you go and buildthis big course and then get to
the point where you're trying tosell it and people just don't
want it.
So there's a fine line betweenselling what you really want and
what your audience wants.
Speaker 1 (22:04):
so and we work with our students, um, through this
yeah, but still knowing that,like still in that, knowing that
the person, you, the type ofaudience, the person that you
want to work with, but thenunderstanding what do they want,
and I think you know that's aperfect coupling to really get
your head around.
And if that's all, we leave youwith this episode, just that
thought of, okay, amazing, whodo I want to work with and what
(22:28):
do they want?
What are your audience askingfor you from you now?
What do people come to you andask you for advice from?
What have you been through?
And this is where you knowideal customers and audience.
We can go down that path inanother podcast, we go down that
path inside the community, butit that part is all around.
What are people asking youalready and how can you help
(22:48):
them?
Or transformation, and you areusually your ideal customer.
You six months ago, 12 monthsago, 10 years ago you are
usually your ideal customer.
You six months ago, 12 monthsago, 10 years ago.
You are usually that person andyou've been through something
and now you want to takesomebody else through that step.
So that's what we say when wesay UGC and beyond is we're here
to support the start of yourjourney and get you going.
(23:09):
And then, if you're in UGC andyou're like, yeah, I don't know
how to do the next part, I'mcurious, I didn't know there was
more.
I want to earn a more passiveincome then let us know, because
that's something that we'rehugely passionate about and we
can help you get there.
Speaker 2 (23:27):
And another thing that we teach our students too,
which is really, reallyimportant and I don't think it's
talked about enough is thingslike knowing your numbers,
knowing your metrics with yourcontent, like speaking to the
brands, getting like what was myhook rate, what was my hold
rate, Understanding how toimprove this for the brands, but
then knowing that that stuff isreally important when you go
(23:49):
and sell your own product andyou know, even knowing your
earnings per lead and yourconversion rates and all that
sort of stuff.
If you start learning that nowwhich is what we take our
students through in thecommunity too when you get to
that point of selling a digitalproduct or creating whatever it
is you really want to create,you've already got that in your
(24:10):
back pocket and you've been paidthis whole time to learn it
through UGC.
Speaker 1 (24:16):
Amazing.
All right, well, I think we'vecovered everything we need to,
except for the loves don't loves, and I don't have any.
But should we just see what wecan come up with?
Speaker 2 (24:24):
Yeah, I did my homework again and I wrote them
down, because I've got to writedown everything.
Speaker 1 (24:28):
I did it.
Speaker 2 (24:31):
My don't love this week is the overwhelmingness of
what's happening in the world,like the bombardment of news and
stories and the TikToks andwhat's happening Like sometimes
I watch it and I'm just likefuck, what's the point of like
(24:52):
anything that I'm doing?
Like everything in the world isjust so overwhelming and so
scary.
I just want to switch it offand not watch it and moving so
quickly as well.
Speaker 1 (25:00):
Yeah, yeah, it's really scary the pace at which
things are moving is like ohdear.
Speaker 2 (25:06):
Yeah, yeah, and every day there's something else and
there's something you know it'sjust really overwhelming, and I
think we spoke about this lastweek or the week before is just
that over consumption of content.
It's not good, not good for you, um, you know what you're
trying to do.
It can prevent you fromcreating content.
It can, yeah, really put a halton things and you know,
obviously you need to understandwhat's going in the world and
(25:29):
you know help where you can helpand all that.
But it's that our brainsweren't made to consume so much
news and content all the time.
So I've been, yeah, strugglingwith that lately and I just have
to get to the point where I'mjust like, no, turn it off, not
not watching it, um, so that'smy don't love this week, because
it's getting really hectic outthere in the world.
(25:49):
Um, but my love this week,totally random and off topic.
But did you know you canschedule texts in your phone to
send later?
Yes, yeah, I only discoveredthat the other day.
Speaker 1 (26:02):
Game changer.
Speaker 2 (26:02):
I'm like oh my God, oh my God.
Speaker 1 (26:05):
So now, when I remember someone's birthday,
I'll just write the text andschedule it for that date so I
don't forget on the day, or evenI find that I'm like a I'll be
lying in bed and be like, oh,I've got to reply to that person
and I'm like they're not goingto get it.
Now it's too late, but you'llbe better off if you schedule it
for 8am and then they get it.
You're like, is that last onepsych?
Speaker 2 (26:25):
and you just like you're, you're on top of
everything, you're organized.
You didn't forget theanniversary or whatever it is.
Yeah, love that, yeah, so yeah,go and have a look in your
iphone to find that feature,because it's awesome.
All right, what about your love?
It is a weird love.
Speaker 1 (26:38):
Um, I can't think of a don't love now, so I can skip
past that because, whatever, wedon't need that the way to the
world's too much anyway.
So I'm gonna give you my lovebecause I like I don't know why
this didn't hit me like a 10 tontruck at the start.
I went away for a girls'weekend.
Speaker 2 (26:53):
Fuck a girls' weekend is so good.
Speaker 1 (26:55):
Mine's tomorrow.
Speaker 2 (26:56):
It's not a weekend, but tomorrow's my.
It's going to be loose.
Speaker 1 (27:00):
Just a girls' weekend , like we.
Just, we hired a houseboat thatdidn't go anywhere.
It was just moored and we wentthere and there's five of us.
We just drunk all weekend andwe dressed up as the Spice Girls
because, luckily, the houseboatdidn't go anywhere.
Could you imagine?
I know well, I don't trust anyof them driving it, so I'm like
I'm in charge.
And then I was like that driver.
I was like I don't trust myself.
(27:20):
We weren't that drunk.
I shouldn't say that.
We just had some nice nightswith champagne and bubbles and
lols, um, but we dressed up asthe Spice Girls, because that's
what 40 year old women do, um,whatever, judge me, don't judge
me.
Who cares cares Standard.
But it was just wholesome.
Like you know, I just likelaughing is one of my favourite
things to do and I just didn'tstop the whole time.
(27:41):
It's pretty good, it's just sogood.
So that was my love.
Speaker 2 (27:44):
Yeah, you need that, especially like when, yeah, and
when you're a mum too, you knowyou get stuck in mum land and
sometimes, if you get to laugh,it's like I haven't laughed and
it's been like a week I've justbeen yelling at the kids all day
.
Speaker 1 (27:56):
so you've got to yeah , you got to make that and even,
like you know, I sent Mia aslack message the other night
just about that.
And probably my don't love isthat four till seven pm, same
shit.
Different day.
Come home, unpack, have a snack, have dinner, make dinner been
doing for eight years and it'sjust a lot.
And then, like it was just nicewhen you're away, like I, I
(28:19):
just didn't have to make anyonea snack, like we all made each
other snacks and we're all mumsand we all like.
For dinner we just had a cheeseboard.
No one had to cook a damn thinglike just somebody, was like
another bowl of champagne.
Speaker 2 (28:32):
Yes, please gin yes, please, oh yeah my cup is so
full yeah, and me and my friends, we, we actually try to
schedule it in once a monthbecause it is hard to get
everyone together, so we just gonah, this date, yeah, once a
month, it's got to happen,otherwise you go.
Speaker 1 (28:46):
It's stir crazy love that so that's our loves, don't
loves, and we'll see you nextweek.
Podcast.
So many good ones too.
Hey, cheeky little question foryou.
Have you ever wondered how youget paid for the content you
create?
Like, how are creators in their40s using paid brand deals,
(29:08):
which is what's called ugc ifI'm putting little brackets user
generated content?
How are they using that tool tobuild digital skills and create
flexible income online in like30 days or less?
Like that's what we're talkingabout when we talk inside our
community around UGC and how tostart with UGC.
And you can do this without anaudience, without a niche, and
you don't even need your ownproduct.
(29:28):
This free workshop can give youthe kind of tools like it gave
Kirstie, who ended up pitchingto a brand and 48 hours after
she did that, she landed herfirst paid brand deal for over
$400.
And Katrina did the same After12 hours, she pitched to a brand
and she landed herself a $350paid deal.
All from learning this stuffinside our workshop.
(29:50):
So if you want the link, go tothe show notes.
We'll see you in there.
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