June 22, 2025 • 28 mins
Want to go from $200-per-video gigs to consistent, high-paying brand partnerships?
The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers.
You’ll learn:
✅ Why creators who offer solutions get chosen over those who just follow briefs
✅ How to position yourself as an expert (even if you’re new to UGC)
✅ What brands really look for when choosing creators
✅ The performance metrics that build trust and lead to long-term deals
✅ How to move from one-off projects to monthly retainers with ease
As former brand managers turned full-time creators, we’ve seen both sides and trust us, brands are desperate for creators who think like marketers. This is how you stand out.
If you’re ready to ditch the hustle and build a sustainable UGC business, this episode will show you how to lead with confidence, pitch like a pro, and turn brand deals into lasting income.
🎧 Hit subscribe and follow the pod for weekly UGC tips, digital product strategies, and real creator convos.
👉 Comment PODDY on our latest post and we’ll shoot you the link!
#UGCMarketing #ContentCreators #CreatorEconomy #BrandDeals #SocialMediaMarketing #RetainerClients #CreatorTips #UGCBusiness #WomenInBusiness #MarketingStrategy
🐝 FREE 3 DAY BOOTCAMP 25, 27 & 28th August
🚀 Join the UGC Market Place HERE
💸 Start UGC HERE anytime
📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
Products We Recommend & are Affiliates for:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 1 (00:51):
Let's go, Guys, be professional guys.
Speaker 2 (00:55):
Oh my God, Gail.
Okay, there's that intro done.
Speaker 1 (00:59):
Alrighty, then, welcome to the I Am that Content
Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No bullshit, just provenstrategies that help you scale.
I'm Kristen Werner, joined byMia Steele.
What's up?
What's up.
What's up dog, what's up dog?
You can always tell.
(01:22):
I don't know you'll be.
Let us know if you jump in ourdms and be like oh, that must
have been the fourth podcast youguys did in a batching, because
we go from like pretty straightlaced, like lost, this is a
hundred it's a lot, but it'sabout the batching content we'll
thank ourselves next week andthe week after, because we don't
have to do one I know right, sogood.
So, mia, what are we going tochat about today?
Speaker 2 (01:44):
on the old Poddy McPodpod, yes so we're talking
about how to stamp yourauthority as a UGC creator.
When you're speaking to brands,when you're liaising with them,
when you're negotiating allthat stuff, how do you come
across as an authority in thespace so these brands trust you
and pay you more?
Speaker 1 (02:03):
Love that.
Hey, just before we go, becauseI was thinking about this, I
think, in the last podcast and Iforgot to say it, but it's been
.
I'll probably do a TikTok aboutit or just cut this up and do
it, but it ground my gearsenough that I just wanted to
share it with you and with youlistening that I was watching a
TikTok, I believe, of a UGCcreator, quite a potentially
well-known one, and that was allfine.
(02:24):
I've quite a potentiallywell-known one, and that was all
fine.
I've seen a few people talkabout this that they're like you
know, it's not that easy and ittakes time to do this and time
to do this and time to do this,and then you're gonna do this
and like there was a lot of that.
I was like cool, cool, cool,cool, cool.
So if you went to work like yourjob, and you got up and you had
to get changed, have a shower,take your kids to school, put
them in osh, get, get theirlunches, get your lunches, drive
to work, drive an hour in thattraffic because you didn't
(02:44):
really enjoy it, get to a placewhere a boss you fucking hate do
a job you fucking hate for sixhours a day to drive home to go
to Osh pick up the kids, do that.
Or you could do those few jobsthat yeah, fine, they feel a bit
tough right to get your UGCjobs and to put yourself out out
there and write the emails andthe back and forth and we have
the conversations.
It's not fucking rainbows andbutterflies all the time but
(03:07):
then you get paid six hundreddollars for that potential day
work.
Like could be less, could bemore, like I just thought I'd
put that out there because it'sground my gears so fucking hard,
because I'm like thealternative way that up yeah,
and I've seen you know tiktsabout that and like, don't deter
these women from potentiallydoing something that can change
(03:29):
their fucking life.
Speaker 2 (03:30):
Firstly, sure, everything, anything that is
worth something is hard.
But you know, I've had thisconversation with people too,
like, oh, don't say that UGC isjust easy and you just create
this 30 second video and you get, you know, $600.
Yeah, of course there's work init.
I used to be a paramedic.
That's fucking hard.
That's fucking hard.
(03:50):
That's actually ridiculous.
This is easy compared to that.
Yeah, so it's like, if you seecontent like that, yeah, saying
that, yes, it does take time, ofcourse it does.
Everything takes time.
Yeah, it does take time, ofcourse it does.
Everything takes time.
Yeah, but don't let that deteryou from doing it and learning
an amazing new skill and gettingpaid really well to do it,
(04:12):
because there's a bit of workinvolved and the potential,
growth and opportunities isunbelievable.
Speaker 1 (04:19):
You know, like if you learn this skill set of UGC,
you learn the negotiation skills, you learn brand and marketing
like you're basically gettingpaid to learn brand and
marketing.
You're getting paid to createthe ad, do the negotiations, set
up a business and then, if youchoose to continue on, to maybe
create a digital product, thatbecomes what we did in under 12
months, a six-figure business.
(04:39):
Like it's not, it just kind of,like you said, it breaks my
heart a little bit because itshouldn't be easy, it shouldn't
be, and if it's worthwhile, it'sgoing to take a bit of work,
but it's worth it.
And I think that you knowanything that somebody's selling
you.
That's like, just use this linkand make a million dollars.
Well, that's a crock of shit.
But yes, it is a 30-secondvideo that you get paid for.
(05:02):
Yes, it is a 30 second videothat you get paid for, like
that's the truth.
Is there work to do behind it?
Of course there's fucking work.
If you go to a job, your bossisn't like hey, you showed up,
here's your money, fuck off off.
You go like it just so.
I just thought I'd like makeput that out there, because it's
just something that has annoyedme enough that I wanted you, as
a listener, to know that it'sokay.
If you have moments whereyou're like this is fucked like,
like this is taking me so longI'm so annoyed, that's normal,
(05:24):
that's life, and if you're aperimenopause, it's going to
happen more and more.
If someone looks at you thewrong fucking way, the rage, the
rage.
Speaker 2 (05:33):
But yeah, I would be way more ragier if I was going
to my old job 50 hours a weekand then I've got to come home
and deal with the kids and allthat sort of stuff and I didn't
get paid $600 for a couple ofhours work.
Speaker 1 (05:45):
Yeah, so that was a massive tangent, but I thought
it was worthwhile just kind oftouching on before we keep going
, because it's something that inany industry it's going to
happen.
You know, even in digitalproducts, people are going to
tell you to sell a digitalproduct and you make $1,000 a
day.
They don't tell you that itcould take you three, four, five
or six years to get an audiencebig enough to do that.
Speaker 2 (06:07):
so you know, you just , and it's hard, but yeah the
alternative is harder staying inthat fuck job for the rest of
your life that's hard yeah soyeah, don't let people deter you
.
Um, obviously there's workinvolved.
Yes, no, you don't just shitout money and Bob's your uncle,
so yeah, Would be good.
Speaker 1 (06:27):
Anyway, back to the topic.
Off we go.
Speaker 2 (06:31):
Yeah what were we talking about?
I don't even remember, mateSustaining your authority.
Welcome to our life, yeah.
So, kristen, if you were abrand and a creator came to you,
yeah, and you wanted somecontent, and you said here you
go, here's a script off your wayand you're sort of hoping that
(06:52):
they do a good job, yeah, whatcould the creator say to you to
make you think, oh shit, sheknows what she's talking about.
I'm going to keep this oneclose.
Speaker 1 (07:03):
Yeah, I think for me, the biggest thing would be, um,
how they use the product.
Like an honest review of howthey potentially use the product
.
Like if they got, if a creatorgot a script and they read the
script and they came back to mewith a this is great, really
like it.
Look, just letting you knowthis is how I use the product.
I'd love to be able to maybecreate some content around this.
(07:26):
Have you thought about this?
If there, if, if it is solutionfocused in terms of not, I
don't like the script, I'm notdoing it, I don't like that.
Well, that's not my jam.
But if you came back as acreator and said, look, script
is great, I was just thinkingthis is how I actually use the
product.
I'd love to do this, this, this, this, this.
Are you open to me creatinganother video for you as well
(07:49):
and for me?
That would show me that thatcreator is not just a copy paste
.
I'll do the job and move on anddo another job, but it's
somebody that has a creativenessabout them that they're willing
to go.
Oh, it's good.
But have you thought about this?
Because, as a somebody in abrand and management role,
(08:09):
you've got lots of hats.
You've got KPIs that you've gotto hit, so you're thinking
about your big goal.
You're thinking about what thisneeds to do for your business,
how this needs to drive revenueand what you've been told from
either the marketing team or thebrand team how it has to be
done.
So that's your hat, you'rewearing that.
So if a creator comes and justsays, cool, I'll do exactly what
you've said here's your pieceof, here's your video.
(08:31):
Off they go, you go.
Cool Plug that in.
Off we go.
But if a creator comes and goeshere's a video, I've done it.
But I'm just thinking this ishow I use the product.
I love this product.
This is how I've shown mymother how to use it, my sister,
my husband, this is how we useit in our family.
It saved us X amount of dollars.
I, but you might just come backwith a script.
I am sitting in that seat goingoh, actually I never thought
(08:54):
about that.
That's quite interesting.
You know what?
If you could create me thatvideo as well, we'd love to back
it with a spark ad or.
And if they came back and said,look, um, create that video,
just give it to us for free, Iwould say you know I'd be strong
enough to say well, no, ifyou'd like me to create that,
I'd love to.
Here's my rates, blah, blah.
I don't just give it to themfor nothing, but I still think
(09:15):
you have that ability to go backand just break the mold a bit,
push it a little bit and showyour own curiosity and your own
imagination and creativity wouldbe absolutely my suggestion.
Speaker 2 (09:28):
Yeah yeah, so a proactive creator is gonna catch
the attention of a brand and asa UGC creator, you're not just
like a paid actor, you'reactually a creative strategist.
Yeah, um, you know these brandsare paying you to not only
create good content, but if youcan come back to them and say,
um, I've got an idea for threeextra hooks.
(09:50):
You know understanding okay,these brands have to test this
content.
How can I help them get themost out of this piece of
content?
I'll give them three extrahooks, alternative hooks, and
you might charge $50 for each ofthose hooks.
All of a sudden, you know yourrate increases, they get more
content to test and then, youknow, you might email them a
(10:12):
couple of months later.
Hey, I was just wondering how mycontent performed.
I actually had these conceptideas that I'd love to, you know
, share with you if you're opento.
And then, all of a sudden, thisbrand is like, okay, they're
actually thinking about us,about our content.
You know forward thinking, Iwant to work with them again.
And then that's how you formthese long-term relationships
(10:34):
with these brands, because as aUGC creator, it can be hard to
constantly be chasing, you know,new clients.
But if you build theselong-term relationships with
these brands, it becomes easierto get consistent work,
especially if they put you on aretainer and say, look, can you
just do four videos every singlemonth for us?
Then that's, you knowpotentially four clients that
(10:56):
you don't have to go chase everysingle month.
So remembering to go back tothose brands and touch base with
them again is really important,and just helping them with
their content and you know youmight get a job out of it that
might be their creativestrategist or their scripter or
their editor.
Speaker 1 (11:14):
You know you don't just have to focus on just UGC,
and I think if you're somebodythat, like my suggestion, would
be from a brand and marketingstandpoint, and certainly
someone that's kind of been inbranding is, I know it's really
tempting to yes, yes, researchthe product.
Obviously, if you I mean if youdon't know too much about it
(11:37):
research it.
But I wouldn't go looking andstalking their ads too much
because it will slow yourcreative flow in terms of what
you could do a little bitdifferently.
Like if you've already got anidea and you already use a
product and you want to approacha brand, how, how you use and
love the product, I would leadwith that in terms of the
negotiation you have with them,whether that's emailing them
(11:59):
back a script or emailing them apitch in the first place.
But I wouldn't personally gookay, I really would love to
work with that brand because Ilove this brand, I use it day to
day.
I love that.
I would love to work with themand do ugc and then you go and
look at their ads and you kindof get in that flow and you kind
of just take, you absorbeverything they're already doing
(12:19):
.
So it means when you create thead, you're going to create
something that's exactly thesame as kind of what's already
happening.
So, oh, that must work for thebrand.
Where, if a creator said, here'ssome ideas, this is what I'm
thinking, I'd be really curiousif this would work.
His suggestion, xyz, whateversolution focused, as somebody in
that position I would go, oh,you win.
Like you're the person I workwith, not the other six people
(12:42):
in my email box that have sentme exactly what they think I
want.
I want the person that's hadthe guts to go love what you're
doing.
This is how I use your product.
This is what I see and I think,um, you know there's.
Have the courage to go lovewhat you're doing.
This is how I use your product.
This is what I see, and I thinkyou know there's.
Have the courage to do thatbecause, at the end of the day,
(13:04):
certainly if you've bought theproduct before or you use the
product, you're already acustomer and a consumer.
So, yes, you might want to winthat job, but doing the same
thing as everybody else mightnot win you that job where, if
you're prepared to be somethingelse to these people and these
brands, you're going to standout and then, like Mia said,
there might be an opportunitywith, like you know what.
That was really good.
We need some help with that.
Or you might say we've noticedyou're not on TikTok.
(13:25):
I can help on TikTok.
These are the kind of ads I'drun.
You know like go to them withsolutions, and I cannot stress
that enough.
You know, in these brand andmarketing there's.
So you wear a fucking 17 hatsand you're expected to do
everything when you're in thebusiness.
So if somebody comes with asolution, you're going to take a
solution over.
Someone goes yes, I'll doexactly what you said.
(13:45):
The ads you run now are good.
I can do the same.
Speaker 2 (13:49):
Yeah, exactly, and like they might have ads running
and you can see that they'vebeen running for a while, so
obviously that ad is working forthem.
But the thing with ads it's allone big science experiment.
You just have to test, test,test, because eventually that ad
is going to fatigue and they'regoing to need a new idea or a
new concept or a new take, andif you can bring that to them
(14:11):
and test it, it might go reallywell, it might flop.
That's the whole game withrunning ads.
You just don't know until youpost it, but coming to them with
these new ideas, as a creator,like most of us are on TikTok
all day, every day, I'd hate tosee what my time is spent on
TikTok.
So you consume that time.
Speaker 1 (14:27):
It's part of your job , so it's what we need for us to
be successful get paid toscroll, not really.
Speaker 2 (14:34):
Um.
So yeah, they're.
They're not doing that all day.
They're focusing on the productand the manufacturing and all
that other stuff.
So if you can come to them,they're going to.
Speaker 1 (14:44):
Really appreciate that and you're going to see the
trends before they see thetrends.
You know, at the moment there'sthe ugly ad trend, where the
uglier and rougher the ad is,the better they're doing, where
yes, I'm not saying that the youknow, the small businesses and
brand and marketing teams won'tsee that, but you'll see it
first and you'll be able to goand be like this is what I'm
noticing in the particular spacethat you're in.
(15:05):
This is what I think would work.
This is, you know, be thatperson to them.
If you really do want to secureyourself as a creator for them
and or maybe have a long-termrelationship, I think it's the
best way to go about it andanother way to sort of you know,
state your authority, that youknow what you're talking about.
Speaker 2 (15:22):
You know what you're doing is and I'm guilty of this.
When I was first doing UGC, I'ddo the job and forget about it
and then move to the next one,instead of going back to that
brand and saying, hey, how didmy content perform?
Do you mind giving me my hookrate, my hold rate?
Maybe the ROAS they, you knowthey won't always give it to you
(15:43):
, but just try, because if theycome back and say, oh, you know,
your hook rate was 50%, youknow you had really good numbers
.
You put that on your portfoliofor the next brand to see and
then they go ah, that creatorknows these metrics and these
numbers and what they mean andhow important they are.
They're not just pulling shitout of their ass and just hoping
for the best.
So you know and it all comesdown to what we teach inside the
(16:06):
community too is like yourpersonal brand, understanding
your brand and their brand,understanding how Facebook works
.
You know, and you might evenwant to do a bit of like there's
heaps of Facebook ad coursesthat you can do for free just to
get your head around what thesebrands are looking at on the
backend and what it all means,so you can come to them and know
(16:30):
what you're talking about.
It's going to get you furtherin the job.
Speaker 1 (16:35):
Absolutely, and so it's something that, if you're
very new to this space, say, andyou haven't had many UGC jobs
yet and you're thinking I'm toogreen, I haven't had many jobs,
I don't feel like I can sayanything.
I would just really encourageyou to own your own space in
(16:58):
terms of who you are as a personfirst, and that comes from
building a powerful personalbrand.
In terms of you know,personally I am not comfortable
and I know we've spoken about itinside the Facebook group in
our community.
If you get a product and itdoesn't align with you and it's
not what you thought it wasgoing to be and it's not good
enough and you don't want to putyour name and face and content
(17:21):
behind it, even though you'regoing to get paid, that's okay
to say no and just go back tothe brand politely and say look,
unfortunately it doesn't alignwith me, I'll send it back, and
lots of the brands do appreciatethat feedback.
But if you're new, I would justreally encourage you to have the
confidence to own your spaceenough to know that you have
(17:42):
value and you have worth andalthough you are working for
these brands, you still havesomething to bring the table and
that is your uniqueness withhow you show up on camera, how
you share your story, how youcan attract a demographic or a
group of people that they maynot have attracted before.
So I think, just be really okaywith that Cause I think when
(18:03):
we're new, we kind of go, oh,but I'll just take anything.
I'm not good enough to get paid, I'm not good enough, I haven't
done this, the brand won't careabout my opinions or my
thoughts, and I would stronglydisagree with that.
From the brands that I'veworked with, both as a marketing
and branding person, and thenpeople that I've worked with UGC
, the more value that you canbring, no matter what level
(18:27):
you're at, the more successyou're going to have, both
personally and with that brandand it takes time.
Speaker 2 (18:33):
Like, obviously, in the start your confidence isn't
very high because this is verynew and you don't want to lose
the job or step out of line oranything.
But the worst thing that'sgoing to happen is the brand
says no, no worries, there'slike a million other brands that
I can go to anyway, so don't be.
And we get a lot of um,beginner creators who, oh, I'm
(18:56):
too scared to pitch.
What do I say in my pitch?
Like, if, if you can come to abrand with confidence, even if
it's just fake confidence at thestart, that's gonna show them
that you, I, can trust thiscreator and go from there.
So and it takes time, it's justlike getting your face on
camera.
It takes time to feel confident, but if you just take messy
(19:19):
action, the worst that's goingto happen.
It's really not that bad andinside the community.
Speaker 1 (19:26):
There is a suite of AI tools that Mia, very cleverly
, has built most of them, butwe've used everything that we've
got in our little toolkit tocreate these AI tools that you
can put in the URL of a productand it will give you different
scripts, different ideas.
There's negotiation pitchingemails that you can put in the
(19:47):
brand and it'll help you createthe email that you can send to
these brands, adding your owntweaks.
Obviously, we're all for that,but the tools that are available
, that we've built, allow you tohave more confidence, to get
going quicker.
Or if you're already in UGC andyou need more support there,
well then, the tools areincredibly brilliant and are
(20:08):
saving our creators hours oftime, and also just those
negotiations and pricings andall those things that you need
as a creator.
It's just this extra supportfor you as a content creator in
this space.
It's unbelievable what they cando, if nothing else, just to
help you level your ownconfidence.
It's incredible.
Speaker 2 (20:27):
Yeah, yeah, yeah.
And you think about content.
If content was so easy and allthis stuff, like the brands
would just do it themselves.
So just know that your contentis valuable to them.
Um, that's why they need yourcontent, why they need creators
all the time.
Um, because it can make orbreak their business really.
And we're just talking about abrand that we saw on t the other
(20:47):
day, the Dentist.
Like when you think of dentist,you think oh, boring, sterile
white coat.
Speaker 1 (20:53):
Like Just icky dentists.
No offence to them, oh, justgross.
Speaker 2 (20:59):
But this guy, he had a pediatric dental clinic.
I think he was in the.
Speaker 1 (21:03):
US or was it Australia?
Yeah, I think it was in the USyeah and oh my God.
Speaker 2 (21:07):
his personal brand, his studio, his content was just
so fun.
Speaker 1 (21:12):
He had like a basketball court, like a mini
basketball court in the like thewaiting room and like all the
outfits were all cool.
Speaker 2 (21:20):
Yeah, and they're looking at kids teeth Like they
just had them lay down on thecouch, like in the way and just
having a little, you know, justto help the kids with their
nerves.
And you know, if I was a mum inthat area I would go to that
dentist rather than you know thesterile place down the road.
So you know understandingcontent and how powerful it can
be and how powerful you knowpersonal branding and target
(21:43):
audience can be.
Understanding all that andunderstanding that for the brand
is going to, yeah, help you inyour journey tenfold, rather
than just going along with theflow and just hoping and praying
Same same, different, you'vegot to put yourself out there.
Speaker 1 (22:00):
That's right.
Well, look, I'm not going tolie, I'm starving.
I feel like we need to cut thepodcast and go and eat some
lunch, yeah.
Speaker 2 (22:07):
I'm hungry too.
I just got these grumbles.
Speaker 1 (22:15):
I was like, can you hear them?
Do we have a love?
Speaker 2 (22:16):
don't love, I mean maybe my don't love is that I
haven't had my lunch.
I'm starving.
I did have one actually.
Um, well, speaking of AI, likeobviously we love AI and what it
can do and all the tools andopportunities that it's bringing
, but, um, one of my don't loves, I mean oh, this is so hard,
this google gemini vo3 that'scome out.
It's kind of scaring me.
You can't tell that the contentis ai anymore and it's moving
(22:40):
so fast.
And I said to my mom actually Isaid mom don't believe anything
you see on social media anymorebecause it's getting that good.
Yeah, so just have it.
Search for it on tiktok vo3,google gemini's release.
Um, yeah, yeah, the ai isgetting pretty fucking good and
(23:01):
it's kind of scary.
It's kind of like this fine,line between.
Speaker 1 (23:05):
it's been so incredibly helpful.
But then there's a where I waslike can we pull the handbrake?
But I'm like there's no pullinga handbrake, Like we're not,
it's just going to keep goingand going and going.
Speaker 2 (23:17):
Yeah, yeah, it's frightening.
Stop it now.
Yeah it is yeah.
So just being aware of that andunderstanding that, yeah, maybe
everything you don't see onTikTok is real anymore.
You don't see on TikTok is realanymore, but yeah, it's
something to think about anyway.
Speaker 1 (23:38):
I must admit, though, I have seen, like a few,
probably Facebook ads more, thatare clearly created by an AI
that you can tell straight awayeven when they're the ones that
like, yeah, I don't know that,I've seen that, you know that
they are ai, but they've,they've done a good job.
But you're like no, there'sstill something.
Speaker 2 (23:54):
I'm like oh no, I can kind of tell but now, now we're
not going to be able to tell,but maybe we're ai, I mean,
we're not maybe there's beenpeople posting tiktoks and like
it's.
People in the comments are likeis like?
Is this real and they'repretending to be AI or is this
AI?
(24:14):
It looks so real Like you can'ttell anymore.
So yeah, I'm hoping thegovernment comes out with some
sort of thing where you've justgot to tag it, otherwise you
can't post it.
They won't be able to keep up.
Speaker 1 (24:23):
That's the scary part , is there's no keeping up with
it, that it's like that'll justchange the ballgame.
I want to know, like, who'slike?
Who are the boffins that arejust creating this stuff?
Like, are they all sitting inthis little like fucking?
Like honestly, if you thinkabout it, like right now they're
creating something that'sprobably going to come out in a
week's time, that's going toblow us all away again.
Where are they?
(24:43):
Yeah, where, where the fuck arethey?
Speaker 2 (24:45):
I still don't understand how Wi-Fi works, like
how are we talking to each?
Speaker 1 (24:49):
other right now, I don't understand it.
Or even a fax machine.
How do you get a paper in yourhand?
I'm still at fucking faxmachine days.
How do they work?
Speaker 2 (25:01):
Yeah, like is our picture up in the sky somewhere.
It's overwhelming.
Good question.
Speaker 1 (25:08):
Oh God yeah.
Speaker 2 (25:09):
There's some smart people in the world but like too
smart that this is just goingto ruin the world.
Speaker 1 (25:14):
Oh, good job guys, good time.
So have you got a love then?
Speaker 2 (25:20):
yeah, yeah, anyway, we're just gonna end on a don't
love, oh no, my love was AI,like what it's done for us
already, but on the back end ofthat it's getting scary Okay.
Speaker 1 (25:36):
That's fair.
All right, that's fair, that'sfair Cool.
Your love is food.
Hey, I said, is your love food?
It is because I'm so hungry.
But actually my love right nowcurrently is, um, my mum bought
me some.
I'm wearing the right now somelinen, wide leg kind of linen.
Seven, eight pants fromSuzanne's and like I just wanted
(25:59):
Suzanne's, suzanne's, I know Ilove Suzanne's when you know
you're getting old.
Speaker 2 (26:04):
I've got Suzanne clothes.
Speaker 1 (26:05):
I'm like, yeah, I've been buying Suzanne's one of my
best mates used to work atSuzanne's when we were in like
year 12.
I've been buying Suzanne's.
One of my best mates used towork at Suzanne's when we were
in like year 12.
I've been buying Suzanneclothes forever, mate.
They have gotten better.
Speaker 2 (26:15):
Yeah, they've gotten better.
Or have I just gotten older?
I'm like, oh, that's nice.
Speaker 1 (26:18):
Both, both.
I have no problem with thembecause you've got to dress the
bits around it.
That's how the dress, how youneed to feel is you.
You find something key withinthe area and then you piece it
with the funky stuff or thedifferent stuff or the used
stuff.
But these pants like.
I just love me a linen pant andthey're navy blue.
I hate black, I loathe black.
It's not my jam.
So they've been my love becauseI've worn them like most days
(26:42):
and I probably should wash thesebecause they're like it's
either that or Lululemon.
So you know that's my love.
Speaker 2 (26:48):
If you like linen, go to Noosa.
Everyone's just wearing whitelinen.
Speaker 1 (26:53):
I know At Noosa, everyone's got their linen.
I'm not into white linen,though, because white linen will
turn you brown.
Or a shade of grey if it goesinto my laundry Goes that like
that icky, like yellow mustardkind of colour.
I've just had one wash yeah.
Speaker 2 (27:10):
Mum's, like you don't separate your washing.
I'm like, nah, she'll be allright.
Speaker 1 (27:13):
It all goes in my mum's.
Horrified at how I wash myclothes, she's like did I teach?
Speaker 2 (27:17):
you anything I?
Speaker 1 (27:18):
was like yeah, you taught me that I don't like
washing and I'm like, at leastthey're clean.
Yes, winner.
So yeah, that's it.
I don't have a don't love,other than I'm hungry, so we're
going catch you later.
See you around, right.
Podcast.
So many good ones too.
(27:40):
Hey, cheeky little question foryou.
Have you ever wondered how youget paid for the content you
create?
Like, how are creators in their40s using paid brand deals,
which is what's called ugc ifyou want to put little brackets
user generated content?
How are they using that tool tobuild digital skills and create
flexible income online in like30 days or less?
(28:00):
Like that's what we're talkingabout when we talk inside our
community around ugc and how tostart with ugc.
And you can do this without anaudience, without a niche, and
you don't even need your ownproduct.
This free workshop can give youthe kind of tools like it gave
Kirstie, who ended up pitchingto a brand and 48 hours after
she did that, she landed herfirst paid brand deal for over
$400.
(28:21):
And Katrina did the same After12 hours, she pitched to a brand
and she landed herself a $350paid deal all from learning this
stuff inside our workshop.
So if you want the link, go tothe show notes.
We'll see you in there.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 1 (00:51):
Let's go, Guys, be professional guys.
Speaker 2 (00:55):
Oh my God, Gail.
Okay, there's that intro done.
Speaker 1 (00:59):
Alrighty, then, welcome to the I Am that Content
Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No bullshit, just provenstrategies that help you scale.
I'm Kristen Werner, joined byMia Steele.
What's up?
What's up.
What's up dog, what's up dog?
You can always tell.
(01:22):
I don't know you'll be.
Let us know if you jump in ourdms and be like oh, that must
have been the fourth podcast youguys did in a batching, because
we go from like pretty straightlaced, like lost, this is a
hundred it's a lot, but it'sabout the batching content we'll
thank ourselves next week andthe week after, because we don't
have to do one I know right, sogood.
So, mia, what are we going tochat about today?
Speaker 2 (01:44):
on the old Poddy McPodpod, yes so we're talking
about how to stamp yourauthority as a UGC creator.
When you're speaking to brands,when you're liaising with them,
when you're negotiating allthat stuff, how do you come
across as an authority in thespace so these brands trust you
and pay you more?
Speaker 1 (02:03):
Love that.
Hey, just before we go, becauseI was thinking about this, I
think, in the last podcast and Iforgot to say it, but it's been
.
I'll probably do a TikTok aboutit or just cut this up and do
it, but it ground my gearsenough that I just wanted to
share it with you and with youlistening that I was watching a
TikTok, I believe, of a UGCcreator, quite a potentially
well-known one, and that was allfine.
(02:24):
I've quite a potentiallywell-known one, and that was all
fine.
I've seen a few people talkabout this that they're like you
know, it's not that easy and ittakes time to do this and time
to do this and time to do this,and then you're gonna do this
and like there was a lot of that.
I was like cool, cool, cool,cool, cool.
So if you went to work like yourjob, and you got up and you had
to get changed, have a shower,take your kids to school, put
them in osh, get, get theirlunches, get your lunches, drive
to work, drive an hour in thattraffic because you didn't
(02:44):
really enjoy it, get to a placewhere a boss you fucking hate do
a job you fucking hate for sixhours a day to drive home to go
to Osh pick up the kids, do that.
Or you could do those few jobsthat yeah, fine, they feel a bit
tough right to get your UGCjobs and to put yourself out out
there and write the emails andthe back and forth and we have
the conversations.
It's not fucking rainbows andbutterflies all the time but
(03:07):
then you get paid six hundreddollars for that potential day
work.
Like could be less, could bemore, like I just thought I'd
put that out there because it'sground my gears so fucking hard,
because I'm like thealternative way that up yeah,
and I've seen you know tiktsabout that and like, don't deter
these women from potentiallydoing something that can change
(03:29):
their fucking life.
Speaker 2 (03:30):
Firstly, sure, everything, anything that is
worth something is hard.
But you know, I've had thisconversation with people too,
like, oh, don't say that UGC isjust easy and you just create
this 30 second video and you get, you know, $600.
Yeah, of course there's work init.
I used to be a paramedic.
That's fucking hard.
That's fucking hard.
(03:50):
That's actually ridiculous.
This is easy compared to that.
Yeah, so it's like, if you seecontent like that, yeah, saying
that, yes, it does take time, ofcourse it does.
Everything takes time.
Yeah, it does take time, ofcourse it does.
Everything takes time.
Yeah, but don't let that deteryou from doing it and learning
an amazing new skill and gettingpaid really well to do it,
(04:12):
because there's a bit of workinvolved and the potential,
growth and opportunities isunbelievable.
Speaker 1 (04:19):
You know, like if you learn this skill set of UGC,
you learn the negotiation skills, you learn brand and marketing
like you're basically gettingpaid to learn brand and
marketing.
You're getting paid to createthe ad, do the negotiations, set
up a business and then, if youchoose to continue on, to maybe
create a digital product, thatbecomes what we did in under 12
months, a six-figure business.
(04:39):
Like it's not, it just kind of,like you said, it breaks my
heart a little bit because itshouldn't be easy, it shouldn't
be, and if it's worthwhile, it'sgoing to take a bit of work,
but it's worth it.
And I think that you knowanything that somebody's selling
you.
That's like, just use this linkand make a million dollars.
Well, that's a crock of shit.
But yes, it is a 30-secondvideo that you get paid for.
(05:02):
Yes, it is a 30 second videothat you get paid for, like
that's the truth.
Is there work to do behind it?
Of course there's fucking work.
If you go to a job, your bossisn't like hey, you showed up,
here's your money, fuck off off.
You go like it just so.
I just thought I'd like makeput that out there, because it's
just something that has annoyedme enough that I wanted you, as
a listener, to know that it'sokay.
If you have moments whereyou're like this is fucked like,
like this is taking me so longI'm so annoyed, that's normal,
(05:24):
that's life, and if you're aperimenopause, it's going to
happen more and more.
If someone looks at you thewrong fucking way, the rage, the
rage.
Speaker 2 (05:33):
But yeah, I would be way more ragier if I was going
to my old job 50 hours a weekand then I've got to come home
and deal with the kids and allthat sort of stuff and I didn't
get paid $600 for a couple ofhours work.
Speaker 1 (05:45):
Yeah, so that was a massive tangent, but I thought
it was worthwhile just kind oftouching on before we keep going
, because it's something that inany industry it's going to
happen.
You know, even in digitalproducts, people are going to
tell you to sell a digitalproduct and you make $1,000 a
day.
They don't tell you that itcould take you three, four, five
or six years to get an audiencebig enough to do that.
Speaker 2 (06:07):
so you know, you just , and it's hard, but yeah the
alternative is harder staying inthat fuck job for the rest of
your life that's hard yeah soyeah, don't let people deter you
.
Um, obviously there's workinvolved.
Yes, no, you don't just shitout money and Bob's your uncle,
so yeah, Would be good.
Speaker 1 (06:27):
Anyway, back to the topic.
Off we go.
Speaker 2 (06:31):
Yeah what were we talking about?
I don't even remember, mateSustaining your authority.
Welcome to our life, yeah.
So, kristen, if you were abrand and a creator came to you,
yeah, and you wanted somecontent, and you said here you
go, here's a script off your wayand you're sort of hoping that
(06:52):
they do a good job, yeah, whatcould the creator say to you to
make you think, oh shit, sheknows what she's talking about.
I'm going to keep this oneclose.
Speaker 1 (07:03):
Yeah, I think for me, the biggest thing would be, um,
how they use the product.
Like an honest review of howthey potentially use the product
.
Like if they got, if a creatorgot a script and they read the
script and they came back to mewith a this is great, really
like it.
Look, just letting you knowthis is how I use the product.
I'd love to be able to maybecreate some content around this.
(07:26):
Have you thought about this?
If there, if, if it is solutionfocused in terms of not, I
don't like the script, I'm notdoing it, I don't like that.
Well, that's not my jam.
But if you came back as acreator and said, look, script
is great, I was just thinkingthis is how I actually use the
product.
I'd love to do this, this, this, this, this.
Are you open to me creatinganother video for you as well
(07:49):
and for me?
That would show me that thatcreator is not just a copy paste
.
I'll do the job and move on anddo another job, but it's
somebody that has a creativenessabout them that they're willing
to go.
Oh, it's good.
But have you thought about this?
Because, as a somebody in abrand and management role,
(08:09):
you've got lots of hats.
You've got KPIs that you've gotto hit, so you're thinking
about your big goal.
You're thinking about what thisneeds to do for your business,
how this needs to drive revenueand what you've been told from
either the marketing team or thebrand team how it has to be
done.
So that's your hat, you'rewearing that.
So if a creator comes and justsays, cool, I'll do exactly what
you've said here's your pieceof, here's your video.
(08:31):
Off they go, you go.
Cool Plug that in.
Off we go.
But if a creator comes and goeshere's a video, I've done it.
But I'm just thinking this ishow I use the product.
I love this product.
This is how I've shown mymother how to use it, my sister,
my husband, this is how we useit in our family.
It saved us X amount of dollars.
I, but you might just come backwith a script.
I am sitting in that seat goingoh, actually I never thought
(08:54):
about that.
That's quite interesting.
You know what?
If you could create me thatvideo as well, we'd love to back
it with a spark ad or.
And if they came back and said,look, um, create that video,
just give it to us for free, Iwould say you know I'd be strong
enough to say well, no, ifyou'd like me to create that,
I'd love to.
Here's my rates, blah, blah.
I don't just give it to themfor nothing, but I still think
(09:15):
you have that ability to go backand just break the mold a bit,
push it a little bit and showyour own curiosity and your own
imagination and creativity wouldbe absolutely my suggestion.
Speaker 2 (09:28):
Yeah yeah, so a proactive creator is gonna catch
the attention of a brand and asa UGC creator, you're not just
like a paid actor, you'reactually a creative strategist.
Yeah, um, you know these brandsare paying you to not only
create good content, but if youcan come back to them and say,
um, I've got an idea for threeextra hooks.
(09:50):
You know understanding okay,these brands have to test this
content.
How can I help them get themost out of this piece of
content?
I'll give them three extrahooks, alternative hooks, and
you might charge $50 for each ofthose hooks.
All of a sudden, you know yourrate increases, they get more
content to test and then, youknow, you might email them a
(10:12):
couple of months later.
Hey, I was just wondering how mycontent performed.
I actually had these conceptideas that I'd love to, you know
, share with you if you're opento.
And then, all of a sudden, thisbrand is like, okay, they're
actually thinking about us,about our content.
You know forward thinking, Iwant to work with them again.
And then that's how you formthese long-term relationships
(10:34):
with these brands, because as aUGC creator, it can be hard to
constantly be chasing, you know,new clients.
But if you build theselong-term relationships with
these brands, it becomes easierto get consistent work,
especially if they put you on aretainer and say, look, can you
just do four videos every singlemonth for us?
Then that's, you knowpotentially four clients that
(10:56):
you don't have to go chase everysingle month.
So remembering to go back tothose brands and touch base with
them again is really important,and just helping them with
their content and you know youmight get a job out of it that
might be their creativestrategist or their scripter or
their editor.
Speaker 1 (11:14):
You know you don't just have to focus on just UGC,
and I think if you're somebodythat, like my suggestion, would
be from a brand and marketingstandpoint, and certainly
someone that's kind of been inbranding is, I know it's really
tempting to yes, yes, researchthe product.
Obviously, if you I mean if youdon't know too much about it
(11:37):
research it.
But I wouldn't go looking andstalking their ads too much
because it will slow yourcreative flow in terms of what
you could do a little bitdifferently.
Like if you've already got anidea and you already use a
product and you want to approacha brand, how, how you use and
love the product, I would leadwith that in terms of the
negotiation you have with them,whether that's emailing them
(11:59):
back a script or emailing them apitch in the first place.
But I wouldn't personally gookay, I really would love to
work with that brand because Ilove this brand, I use it day to
day.
I love that.
I would love to work with themand do ugc and then you go and
look at their ads and you kindof get in that flow and you kind
of just take, you absorbeverything they're already doing
(12:19):
.
So it means when you create thead, you're going to create
something that's exactly thesame as kind of what's already
happening.
So, oh, that must work for thebrand.
Where, if a creator said, here'ssome ideas, this is what I'm
thinking, I'd be really curiousif this would work.
His suggestion, xyz, whateversolution focused, as somebody in
that position I would go, oh,you win.
Like you're the person I workwith, not the other six people
(12:42):
in my email box that have sentme exactly what they think I
want.
I want the person that's hadthe guts to go love what you're
doing.
This is how I use your product.
This is what I see and I think,um, you know there's.
Have the courage to go lovewhat you're doing.
This is how I use your product.
This is what I see, and I thinkyou know there's.
Have the courage to do thatbecause, at the end of the day,
(13:04):
certainly if you've bought theproduct before or you use the
product, you're already acustomer and a consumer.
So, yes, you might want to winthat job, but doing the same
thing as everybody else mightnot win you that job where, if
you're prepared to be somethingelse to these people and these
brands, you're going to standout and then, like Mia said,
there might be an opportunitywith, like you know what.
That was really good.
We need some help with that.
Or you might say we've noticedyou're not on TikTok.
(13:25):
I can help on TikTok.
These are the kind of ads I'drun.
You know like go to them withsolutions, and I cannot stress
that enough.
You know, in these brand andmarketing there's.
So you wear a fucking 17 hatsand you're expected to do
everything when you're in thebusiness.
So if somebody comes with asolution, you're going to take a
solution over.
Someone goes yes, I'll doexactly what you said.
(13:45):
The ads you run now are good.
I can do the same.
Speaker 2 (13:49):
Yeah, exactly, and like they might have ads running
and you can see that they'vebeen running for a while, so
obviously that ad is working forthem.
But the thing with ads it's allone big science experiment.
You just have to test, test,test, because eventually that ad
is going to fatigue and they'regoing to need a new idea or a
new concept or a new take, andif you can bring that to them
(14:11):
and test it, it might go reallywell, it might flop.
That's the whole game withrunning ads.
You just don't know until youpost it, but coming to them with
these new ideas, as a creator,like most of us are on TikTok
all day, every day, I'd hate tosee what my time is spent on
TikTok.
So you consume that time.
Speaker 1 (14:27):
It's part of your job , so it's what we need for us to
be successful get paid toscroll, not really.
Speaker 2 (14:34):
Um.
So yeah, they're.
They're not doing that all day.
They're focusing on the productand the manufacturing and all
that other stuff.
So if you can come to them,they're going to.
Speaker 1 (14:44):
Really appreciate that and you're going to see the
trends before they see thetrends.
You know, at the moment there'sthe ugly ad trend, where the
uglier and rougher the ad is,the better they're doing, where
yes, I'm not saying that the youknow, the small businesses and
brand and marketing teams won'tsee that, but you'll see it
first and you'll be able to goand be like this is what I'm
noticing in the particular spacethat you're in.
(15:05):
This is what I think would work.
This is, you know, be thatperson to them.
If you really do want to secureyourself as a creator for them
and or maybe have a long-termrelationship, I think it's the
best way to go about it andanother way to sort of you know,
state your authority, that youknow what you're talking about.
Speaker 2 (15:22):
You know what you're doing is and I'm guilty of this.
When I was first doing UGC, I'ddo the job and forget about it
and then move to the next one,instead of going back to that
brand and saying, hey, how didmy content perform?
Do you mind giving me my hookrate, my hold rate?
Maybe the ROAS they, you knowthey won't always give it to you
(15:43):
, but just try, because if theycome back and say, oh, you know,
your hook rate was 50%, youknow you had really good numbers
.
You put that on your portfoliofor the next brand to see and
then they go ah, that creatorknows these metrics and these
numbers and what they mean andhow important they are.
They're not just pulling shitout of their ass and just hoping
for the best.
So you know and it all comesdown to what we teach inside the
(16:06):
community too is like yourpersonal brand, understanding
your brand and their brand,understanding how Facebook works
.
You know, and you might evenwant to do a bit of like there's
heaps of Facebook ad coursesthat you can do for free just to
get your head around what thesebrands are looking at on the
backend and what it all means,so you can come to them and know
(16:30):
what you're talking about.
It's going to get you furtherin the job.
Speaker 1 (16:35):
Absolutely, and so it's something that, if you're
very new to this space, say, andyou haven't had many UGC jobs
yet and you're thinking I'm toogreen, I haven't had many jobs,
I don't feel like I can sayanything.
I would just really encourageyou to own your own space in
(16:58):
terms of who you are as a personfirst, and that comes from
building a powerful personalbrand.
In terms of you know,personally I am not comfortable
and I know we've spoken about itinside the Facebook group in
our community.
If you get a product and itdoesn't align with you and it's
not what you thought it wasgoing to be and it's not good
enough and you don't want to putyour name and face and content
(17:21):
behind it, even though you'regoing to get paid, that's okay
to say no and just go back tothe brand politely and say look,
unfortunately it doesn't alignwith me, I'll send it back, and
lots of the brands do appreciatethat feedback.
But if you're new, I would justreally encourage you to have the
confidence to own your spaceenough to know that you have
(17:42):
value and you have worth andalthough you are working for
these brands, you still havesomething to bring the table and
that is your uniqueness withhow you show up on camera, how
you share your story, how youcan attract a demographic or a
group of people that they maynot have attracted before.
So I think, just be really okaywith that Cause I think when
(18:03):
we're new, we kind of go, oh,but I'll just take anything.
I'm not good enough to get paid, I'm not good enough, I haven't
done this, the brand won't careabout my opinions or my
thoughts, and I would stronglydisagree with that.
From the brands that I'veworked with, both as a marketing
and branding person, and thenpeople that I've worked with UGC
, the more value that you canbring, no matter what level
(18:27):
you're at, the more successyou're going to have, both
personally and with that brandand it takes time.
Speaker 2 (18:33):
Like, obviously, in the start your confidence isn't
very high because this is verynew and you don't want to lose
the job or step out of line oranything.
But the worst thing that'sgoing to happen is the brand
says no, no worries, there'slike a million other brands that
I can go to anyway, so don't be.
And we get a lot of um,beginner creators who, oh, I'm
(18:56):
too scared to pitch.
What do I say in my pitch?
Like, if, if you can come to abrand with confidence, even if
it's just fake confidence at thestart, that's gonna show them
that you, I, can trust thiscreator and go from there.
So and it takes time, it's justlike getting your face on
camera.
It takes time to feel confident, but if you just take messy
(19:19):
action, the worst that's goingto happen.
It's really not that bad andinside the community.
Speaker 1 (19:26):
There is a suite of AI tools that Mia, very cleverly
, has built most of them, butwe've used everything that we've
got in our little toolkit tocreate these AI tools that you
can put in the URL of a productand it will give you different
scripts, different ideas.
There's negotiation pitchingemails that you can put in the
(19:47):
brand and it'll help you createthe email that you can send to
these brands, adding your owntweaks.
Obviously, we're all for that,but the tools that are available
, that we've built, allow you tohave more confidence, to get
going quicker.
Or if you're already in UGC andyou need more support there,
well then, the tools areincredibly brilliant and are
(20:08):
saving our creators hours oftime, and also just those
negotiations and pricings andall those things that you need
as a creator.
It's just this extra supportfor you as a content creator in
this space.
It's unbelievable what they cando, if nothing else, just to
help you level your ownconfidence.
It's incredible.
Speaker 2 (20:27):
Yeah, yeah, yeah.
And you think about content.
If content was so easy and allthis stuff, like the brands
would just do it themselves.
So just know that your contentis valuable to them.
Um, that's why they need yourcontent, why they need creators
all the time.
Um, because it can make orbreak their business really.
And we're just talking about abrand that we saw on t the other
(20:47):
day, the Dentist.
Like when you think of dentist,you think oh, boring, sterile
white coat.
Speaker 1 (20:53):
Like Just icky dentists.
No offence to them, oh, justgross.
Speaker 2 (20:59):
But this guy, he had a pediatric dental clinic.
I think he was in the.
Speaker 1 (21:03):
US or was it Australia?
Yeah, I think it was in the USyeah and oh my God.
Speaker 2 (21:07):
his personal brand, his studio, his content was just
so fun.
Speaker 1 (21:12):
He had like a basketball court, like a mini
basketball court in the like thewaiting room and like all the
outfits were all cool.
Speaker 2 (21:20):
Yeah, and they're looking at kids teeth Like they
just had them lay down on thecouch, like in the way and just
having a little, you know, justto help the kids with their
nerves.
And you know, if I was a mum inthat area I would go to that
dentist rather than you know thesterile place down the road.
So you know understandingcontent and how powerful it can
be and how powerful you knowpersonal branding and target
(21:43):
audience can be.
Understanding all that andunderstanding that for the brand
is going to, yeah, help you inyour journey tenfold, rather
than just going along with theflow and just hoping and praying
Same same, different, you'vegot to put yourself out there.
Speaker 1 (22:00):
That's right.
Well, look, I'm not going tolie, I'm starving.
I feel like we need to cut thepodcast and go and eat some
lunch, yeah.
Speaker 2 (22:07):
I'm hungry too.
I just got these grumbles.
Speaker 1 (22:15):
I was like, can you hear them?
Do we have a love?
Speaker 2 (22:16):
don't love, I mean maybe my don't love is that I
haven't had my lunch.
I'm starving.
I did have one actually.
Um, well, speaking of AI, likeobviously we love AI and what it
can do and all the tools andopportunities that it's bringing
, but, um, one of my don't loves, I mean oh, this is so hard,
this google gemini vo3 that'scome out.
It's kind of scaring me.
You can't tell that the contentis ai anymore and it's moving
(22:40):
so fast.
And I said to my mom actually Isaid mom don't believe anything
you see on social media anymorebecause it's getting that good.
Yeah, so just have it.
Search for it on tiktok vo3,google gemini's release.
Um, yeah, yeah, the ai isgetting pretty fucking good and
(23:01):
it's kind of scary.
It's kind of like this fine,line between.
Speaker 1 (23:05):
it's been so incredibly helpful.
But then there's a where I waslike can we pull the handbrake?
But I'm like there's no pullinga handbrake, Like we're not,
it's just going to keep goingand going and going.
Speaker 2 (23:17):
Yeah, yeah, it's frightening.
Stop it now.
Yeah it is yeah.
So just being aware of that andunderstanding that, yeah, maybe
everything you don't see onTikTok is real anymore.
You don't see on TikTok is realanymore, but yeah, it's
something to think about anyway.
Speaker 1 (23:38):
I must admit, though, I have seen, like a few,
probably Facebook ads more, thatare clearly created by an AI
that you can tell straight awayeven when they're the ones that
like, yeah, I don't know that,I've seen that, you know that
they are ai, but they've,they've done a good job.
But you're like no, there'sstill something.
Speaker 2 (23:54):
I'm like oh no, I can kind of tell but now, now we're
not going to be able to tell,but maybe we're ai, I mean,
we're not maybe there's beenpeople posting tiktoks and like
it's.
People in the comments are likeis like?
Is this real and they'repretending to be AI or is this
AI?
(24:14):
It looks so real Like you can'ttell anymore.
So yeah, I'm hoping thegovernment comes out with some
sort of thing where you've justgot to tag it, otherwise you
can't post it.
They won't be able to keep up.
Speaker 1 (24:23):
That's the scary part , is there's no keeping up with
it, that it's like that'll justchange the ballgame.
I want to know, like, who'slike?
Who are the boffins that arejust creating this stuff?
Like, are they all sitting inthis little like fucking?
Like honestly, if you thinkabout it, like right now they're
creating something that'sprobably going to come out in a
week's time, that's going toblow us all away again.
Where are they?
(24:43):
Yeah, where, where the fuck arethey?
Speaker 2 (24:45):
I still don't understand how Wi-Fi works, like
how are we talking to each?
Speaker 1 (24:49):
other right now, I don't understand it.
Or even a fax machine.
How do you get a paper in yourhand?
I'm still at fucking faxmachine days.
How do they work?
Speaker 2 (25:01):
Yeah, like is our picture up in the sky somewhere.
It's overwhelming.
Good question.
Speaker 1 (25:08):
Oh God yeah.
Speaker 2 (25:09):
There's some smart people in the world but like too
smart that this is just goingto ruin the world.
Speaker 1 (25:14):
Oh, good job guys, good time.
So have you got a love then?
Speaker 2 (25:20):
yeah, yeah, anyway, we're just gonna end on a don't
love, oh no, my love was AI,like what it's done for us
already, but on the back end ofthat it's getting scary Okay.
Speaker 1 (25:36):
That's fair.
All right, that's fair, that'sfair Cool.
Your love is food.
Hey, I said, is your love food?
It is because I'm so hungry.
But actually my love right nowcurrently is, um, my mum bought
me some.
I'm wearing the right now somelinen, wide leg kind of linen.
Seven, eight pants fromSuzanne's and like I just wanted
(25:59):
Suzanne's, suzanne's, I know Ilove Suzanne's when you know
you're getting old.
Speaker 2 (26:04):
I've got Suzanne clothes.
Speaker 1 (26:05):
I'm like, yeah, I've been buying Suzanne's one of my
best mates used to work atSuzanne's when we were in like
year 12.
I've been buying Suzanne's.
One of my best mates used towork at Suzanne's when we were
in like year 12.
I've been buying Suzanneclothes forever, mate.
They have gotten better.
Speaker 2 (26:15):
Yeah, they've gotten better.
Or have I just gotten older?
I'm like, oh, that's nice.
Speaker 1 (26:18):
Both, both.
I have no problem with thembecause you've got to dress the
bits around it.
That's how the dress, how youneed to feel is you.
You find something key withinthe area and then you piece it
with the funky stuff or thedifferent stuff or the used
stuff.
But these pants like.
I just love me a linen pant andthey're navy blue.
I hate black, I loathe black.
It's not my jam.
So they've been my love becauseI've worn them like most days
(26:42):
and I probably should wash thesebecause they're like it's
either that or Lululemon.
So you know that's my love.
Speaker 2 (26:48):
If you like linen, go to Noosa.
Everyone's just wearing whitelinen.
Speaker 1 (26:53):
I know At Noosa, everyone's got their linen.
I'm not into white linen,though, because white linen will
turn you brown.
Or a shade of grey if it goesinto my laundry Goes that like
that icky, like yellow mustardkind of colour.
I've just had one wash yeah.
Speaker 2 (27:10):
Mum's, like you don't separate your washing.
I'm like, nah, she'll be allright.
Speaker 1 (27:13):
It all goes in my mum's.
Horrified at how I wash myclothes, she's like did I teach?
Speaker 2 (27:17):
you anything I?
Speaker 1 (27:18):
was like yeah, you taught me that I don't like
washing and I'm like, at leastthey're clean.
Yes, winner.
So yeah, that's it.
I don't have a don't love,other than I'm hungry, so we're
going catch you later.
See you around, right.
Podcast.
So many good ones too.
(27:40):
Hey, cheeky little question foryou.
Have you ever wondered how youget paid for the content you
create?
Like, how are creators in their40s using paid brand deals,
which is what's called ugc ifyou want to put little brackets
user generated content?
How are they using that tool tobuild digital skills and create
flexible income online in like30 days or less?
(28:00):
Like that's what we're talkingabout when we talk inside our
community around ugc and how tostart with ugc.
And you can do this without anaudience, without a niche, and
you don't even need your ownproduct.
This free workshop can give youthe kind of tools like it gave
Kirstie, who ended up pitchingto a brand and 48 hours after
she did that, she landed herfirst paid brand deal for over
$400.
(28:21):
And Katrina did the same After12 hours, she pitched to a brand
and she landed herself a $350paid deal all from learning this
stuff inside our workshop.
So if you want the link, go tothe show notes.
We'll see you in there.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.