Real Coaching, Real Creators; How to Monetise What You're Already Doing
In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income (without burnout).
We’re talking:
- How to pitch brands without feeling sleazy (even if you're brand new)
- Turning your existing audience into a goldmine with affiliate links + brand partnerships
- The difference between influencer UGC and paid product placements
- Why talking about the brands you love can organically attract more paid offers
- Tips for batching content and scripting videos without sounding like a robot
- How one member used $10 ads to launch a baking membership that converted at 14%
This episode is packed with real conversations, real strategies, and those "ah-ha" moments every creator needs especially if you’re juggling motherhood, digital products, UGC jobs, or launching your dream business.
Whether you’re stuck on what to say in a pitch, unsure how to start getting paid, or curious how to make your everyday content do more — this episode shows you how to build sustainable income from the skills you already have.
👇 Subscribe and follow along for weekly podcast drops packed with no-BS tips to turn your scroll-stopping content into serious income.
#UGCCreator #ContentStrategy #BrandDeals #PitchToBrands #InstagramMarketing #Mompreneur #ContentThatConverts #CreatorTips #CreatorBusiness #DigitalProducts #PassiveIncome #VideoMarketing #ContentCreationTips
🐝 FREE 3 DAY BOOTCAMP 25, 27 & 28th August
🚀 Join the UGC Market Place HERE
💸 Start UGC HERE anytime
📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
Products We Recommend & are Affiliates for:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys.
Be professional guys.
Oh God, okay, there's thatintro done.
Well, it's that time again wherewe do a cheeky little spotlight
(01:05):
session with our members.
This is something that we lovedoing inside our community,
where we just chuck in there andgo okay, guys, let us know what
you're doing in your business,where you need help.
And it's a one-on-one coachingsession where Mia and I get to
speak to our members about whatthey're doing, what they need
help with, how we can help themand also how the community
around them can help them,because, at the end of the day,
(01:26):
we don't know everything and wedon't really want that to be the
case.
We want our members to be ableto help each other, because that
is how we learn, that is how weremain supported and that is
how we share what's going on andwe learn differently.
And I love the fact that whenwe jump into these spotlight
sessions, each member, even ifyou're not being spotlighted at
(01:49):
that moment, it still issomething that you can learn
from.
And it's so important that in amoment like this, you can
actually just sit and listen,because it's often a reflection
of what's going on in your ownbusiness or you get a different
idea, a different perspective.
But anyway, this week we arejumping into a spotlight session
.
I hope you enjoy it.
Stick around.
See you later, let's go.
And that's the thing too.
The more I think, sharon, we'regoing to talk to you about this
too.
The more brands you speak aboutin your content just casually,
(02:13):
the more other brands willnotice and be like okay, she
does that, and it happens allthe time on my ADHD can.
If I mention an app or asoftware or something, I can
almost guarantee within thatweek there'll be one in my inbox
saying can you promote our appor something?
So the more you talk aboutrandom brands and you could do
that with your self-care routinestuff quite easily Can you like
(02:36):
pick a product?
Speaker 3 (02:37):
I actually got a gifted collaboration with Mama
Movement, the active wear that Iwear, so, and that was just
from being like, this is whatI'm wearing to the park today,
kind of thing.
So it's working.
It's just I'm really bad at thecomparison trap and it feels
like I'm going so slow, but thenwhen I go and look back I'm
(03:00):
like no shit, shut up, you'redoing good, I'm doing it the way
that feels right to me.
It might not be the fastest way, but it's kind of that I can at
least sustain and enjoy.
Yeah, yeah and you don't want toend up resenting it exactly,
yeah exactly, I really justtrying to refine my pitch to
(03:22):
brands so that, yes, pitching isa lot of energy and effort, but
because of the way I'm doing it, it's not.
I'm not going to be found asquickly.
I don't think, although I seemto attract a lot of UGC creators
to my mom account because Idon't like every other day I'm
(03:43):
like UGC creators just followedme it's really interesting
because you're doing it adifferent way instead of just
the yeah documenting your UGC umyeah.
So I'm just yeah, I'm kind of,and it all.
Speaker 1 (03:55):
It compounds as well.
Like you might feel that it'sslow, but it'll start to
compound yeah and then theminute you get sort of a couple
of retainer clients and you canbreathe okay.
Speaker 3 (04:05):
That would be nice.
I've got this.
Speaker 1 (04:07):
Yeah, that's awesome.
Yeah, keep doing what you'redoing.
You know, and that's the thingI remember, when I sort of was
hitting those really big monthswith UGC, I did start to resent
it because there was just somuch content and so many brands
at the same time I wasn't doingit sustainably and brands at the
same time I wasn't doing itsustainably.
(04:27):
Yeah, and with your self-caremom stuff, it's just all testing
as well, and with your freebie,you might test it and you know,
okay, no one wanted that, I'llchange it.
Or just get that engagement inyour comments and ask moms, like
what are you struggling with?
What's you know?
And then you can start to forma freebie that's based on that,
on the end with sharon, andcatch up with what's been going
on.
Speaker 2 (04:47):
Yeah, thank you.
So this is the first call thatI've been on and I've sort of
lurked in the UGC in yourFacebook group.
I'm always inspired.
I loved your husband's video,kelly for the caravan.
Like that was just so good.
I love that savage comment like, do we want to be like savage?
That was just so good.
I love that savage comment Like, do we want to be like savage?
Like that's inspired me to getmy husband started.
Yeah, I'm sure it worked foryou, callie, that was awesome.
(05:10):
Yeah, yeah, take total credit.
That's total, but anyway.
So, yes, I really want to getmy husband started, but I also
initially joined for myself,obviously because I have an
online course creator.
So I've got a baking membershipwith about 400, 420 people or
something in it.
I've got a good Facebookfollowing I think about 12,000
(05:32):
people, you know.
Like nothing major, but I thinkthe smaller groups are better.
Anyway, about five or six orsomething about five maybe on
Instagram.
I'm not overly active onInstagram, but my goal for the
next six months is to have abigger presence on social media.
So what I was thinking was,rather than like sort of I'm
(05:52):
more looking for sponsorshipsfor my membership, but also to
promote products, just as I usethem in my demos or whatever I'm
doing on my Facebook andInstagram pages, and it's just a
matter of me getting started.
I've had to overcome.
It's funny because I talk tocamera all the time.
I do face-to-face classes onZoom.
I do, I do.
(06:13):
I just finished a launch, youknow like.
I've had 5,000 people in agroup.
I've done all of it, but thekind of UGC aspect of it just
freaks me out a little bitbecause and I think it's really
just knowing what to say.
It's kind of like, how do I?
Naturally because I don't wantto say like, hey, look at this
mixer that I use because it'sreally awesome and you know you
(06:34):
should buy one you know, like Ikind of just want to be
naturally doing it like I'll beif I'm making a cake on a video
for social.
I want to just like talk aboutit naturally and stuff.
But I suppose my question ishow do I like, do I just treat
it like so, so to get startedhaving more of a social presence
(06:54):
on Facebook and Insta, should Ijust start doing?
I was thinking of just doinglike simple videos of me making
stuff and just like naturallytalking about products that I
love, yeah, and then, once I'vegot a bit of it, like I've got
so much content but I think Ineed to sort of make it for this
purpose rather than just pullout random things, yeah, so if I
(07:19):
just start doing that kind ofstuff and then approach
companies, so cooking is a bigone.
Speaker 1 (07:27):
I think it's going to be really, really easy for you
to get started, especially withyour membership and what you
already do and your Facebookpage being at 12,000 already.
I would just, you know, bake ordo it whatever you do every day
, and just film it and justspeak to the camera as naturally
as you can.
That's what UGC you know.
(07:48):
The more it sounds like an ad,the less effective it is,
essentially, and every productthat you use that you love it,
doesn't matter what it is,mention it in the video and tag
the brand.
Speaker 2 (08:00):
Yeah, ah yeah, that's what I was going to ask.
So you tag the brand whenyou're mentioning it, yep.
Speaker 1 (08:03):
Yep, Yep, and that's just a good start, like free
content for them, whatever, butit's going to get their
attention and it will get otherbrands attention as well.
Sharon talks about brands andshe's got, you know, fantastic
membership and then if brandscome to you, I would 100%
mention your membership and thatyou know.
Do you have an affiliate link?
I don't know how you work yourmembership in, like, if you find
(08:25):
a really good I don't knowmixer or something, you
recommend that to your members.
Speaker 2 (08:30):
I do do that but I get nothing for it.
Speaker 1 (08:32):
I don't work with any brands at the moment, but I can
tell you, the minute I mentionsomething, they all go and buy
it Like it's insaneno-transcript program okay, a
code that I can give my membersa percentage, and you know if
you have quite a lot ofinfluence over your members,
that's perfect.
(08:52):
For brands yeah, and you knowyou might like to talk to them
about, yes, sponsoring okay,this month we're talking about a
particular topic, a little bitlike, um, a brand sponsoring a
podcast.
Just say, yeah, gotcha Nottalking about the brand the
whole way through the podcast,but they've sponsored it, yeah,
and then you mentioned thatbrand.
Another idea that we've done acouple of times is get them into
(09:19):
some of your masterclasses.
If there's a specific productthat you know fancy or you know
needs a little bit of a demo orsomething, yeah, anything else
you could do.
But with your content, you knowyou're natural on camera and
the more natural you are talkingabout the products you'll find
it so easy.
(09:40):
I don't think you'll have toreach out to many brands at all.
Speaker 2 (09:43):
Cool, okay, because I am flat out doing everything
else, and that's what I think ispart of the reason why I
haven't got started, cause it'slike, oh, I don't think I could
keep track of all these pitchesthat I'm doing to brands and all
the rest of it.
I don't really have time to dothat, but I'm just like leaving
money on the table because youknow I'm doing it anyway.
But the other thing, um, soeach month in my baking
(10:05):
membership I give away a hundreddollar voucher to Kitchen
Warehouse.
So I've been doing that forthree years.
So do you think a business likethat that has multiple brands
is interested, would beinterested in partnering with me
, or do you think I should justindividual brands?
Yes, go for it.
Just, yeah, all you can do isjust put it out there and just
(10:26):
tell them what you do, Sorrywhen I do the classes and they
say where to get it, I'm givingthem the links to Kitchen
Warehouse.
I'm giving them direct links tothe podcast.
Speaker 1 (10:35):
Yeah, they need to be affiliate links.
But, yeah, speaking directly tothem.
I don't know if you've goneinto the UGC section, the email
scraping software, wherepotentially you could find the
right email of someone workingfor Kitchen House to speak to
them directly.
(10:56):
Yeah right, just the emailthat's on there.
But for someone like you like,it's a bit like myself now.
I don't really pitch anymore.
I don't have to because thebrands just come to me.
So, posting, and I thinkInstagram would be good, but I
think Facebook Facebook is wheremy audience hang out.
Speaker 2 (11:14):
I've got an older demographic that follows me, so
Instagram is like a little bitof a.
You know I'm posting here soI'll put it there, but Facebook
is.
My following is 40 to65-year-old plus women, and
Facebook is their place.
Speaker 1 (11:29):
Yeah, yeah, just do your facebook reels.
And because you haven't beencreating too much social media
content with your cookingcontent, I would really put a
lot of effort into your hook.
Yes, yeah, with cooking, if youcan hook them in.
I love watching cooking stuffbecause you want to see the end
result or a recipe, but if youcan hook them in with that hook,
(11:52):
that's.
Speaker 2 (11:53):
Yeah, I share tons of baking tips and stuff like that
.
So just creating the hooks forthat, so they're nice, quick,
little like 30 second, not even15, 20 second reels.
I can achieve that.
Like, that's not a difficult,that's not hard for me to do.
But yeah, I've just got to makea, I've got to set aside some
time and actually do it, becauseI'm so caught up with
everything else and it's like,oh, that's right, I was going to
(12:14):
do those videos, yeah.
Yeah, I thought I might do likea 30 days, 30 tips thing.
Every day, post a tip every day, which is easy.
That'll get me on the runway abit.
Speaker 1 (12:25):
Do you follow Tara from our membership?
Speaker 2 (12:28):
Yeah, yeah, I think I do.
She's got the fringe and shedoes the cooking.
Speaker 1 (12:33):
Yeah, yeah, she's great, yeah, yeah and so she's
built that really engagedaudience and it's coming to her
all the time.
I don't think she pitches atall, really.
And don't forget, yes, cookingappliances and tools and stuff,
but also food, like I think taragot a deal with a butcher so
she's right, free meat, um, um,shopping like groceries like the
(12:58):
actual, like aldi's orsomething yeah yeah, okay yep, I
sort of think outside the boxthere and, um, yeah, I think
you'll do great with that.
It's that extra income, and youknow, you might find a brand
I've done this a few times wherethey'll pay you every month.
Just to mention them once amonth, wow, in some of your
content.
That would be nice.
(13:19):
And then, all of a sudden,you're getting paid to create
content, so it's not an extraburden.
Yeah, and so your launch wentgreat.
So do you get most of youraudience from Facebook ads?
Is that how you get it?
Speaker 2 (13:31):
Yeah, pretty much all .
So I have a constant.
I have ads running 24-7 allyear, so I have a free lead
magnet.
And then I have engagementcampaign after that.
So they go into a 10-weekweekly video delivery thing you
know like or post.
So they're getting somethingfrom me every single week as
soon.
10-week weekly video deliverything you know like or post.
So they're getting somethingfrom me every single week as
soon as they download my PDF.
Okay, so I have that running inthe background all the time, so
(13:54):
I don't have to stress aboutgetting new people in and also
delivering content, although Ido try to deliver content
regularly.
So, but when I do the launches,I do direct ads to cold
audience and get them in, sonormally I do them for free.
So I got about 5,000 people inthe last one not the one I just
(14:14):
finished, but the one before.
But this time I decided to do apaid week coaching week where I
teach the baking classes andthe ads cost me nothing.
I've made $140.
So, yeah, I got 14% conversionrate, so into my membership, so,
which is better than I've donefor a long time.
So, yeah, it was good.
(14:34):
Yeah, it was good.
Speaker 1 (14:35):
Yeah, free coaching, and then at the end of that you
open the doors to yourmembership.
Yeah, yeah so.
Speaker 2 (14:41):
I tell them at the start you know great to have you
here.
Just give them a bit aboutmyself.
And then I say fulltransparency, at the end, I'm
just going to be extending aninvitation to you to join my
membership.
But this week, you know,squeeze as much goodness out of
the classes as you can.
You don't need to join themembership.
You're here, you've paid, likelet's hook into that.
But just so that it's not ashock at the end when I go, hey,
(15:02):
come and join my membership.
But when I go, hey, come andjoin my membership.
But it was good.
I pre-recorded the classes.
I went live in the group everyday to get that live component.
In the past I've always doneeverything live and it's just
been so hectic.
Yeah, so it was nice.
It was a nice launch this time.
Speaker 1 (15:18):
So yeah, it was good, and so just a low-ticket
workshop that paid for you.
Speaker 2 (15:23):
It was $10.
It was $10 and I had an orderbump for $19 for a bundle of
e-books and that converted at27%, so that was good.
So, yeah, the ads cost menothing.
Normally, the ads cost me$10,000.
Yeah, I remember you sayingthat yeah, that's a good way to
(15:43):
do it.
It'll be interesting when I dorun the numbers.
You know, yeah, anyway, I workwith an ads lady and she helps
me with that because I'm notmathematically minded.
But yeah, so it was good, it's.
Yeah, I just finished up andit's, it was nice.
Normally I'm whacked out forlike six weeks after a launch
and this time I'm tired, butnothing like I have been in the
past.
Speaker 1 (16:01):
And I guess, if you've got all those videos
pre-recorded.
You could just use them againfor next time.
Yeah, yeah, go live again.
Speaker 2 (16:07):
Yeah, exactly yeah, so it was good, it was good,
yeah, yeah.
Speaker 1 (16:11):
Awesome, yeah, and your membership is just a low
ticket.
Speaker 2 (16:16):
It's $47 a month and they get I think I've got over
100 classes in there nowpre-recorded that are past
classes that they get instantaccess to.
Yeah, they're now pre-recordedthat are past classes that they
get instant access to.
Yeah, and then they I do twonew classes a month.
So one's live and one'spre-recorded awesome and with
your facebook ads.
Speaker 1 (16:34):
How do you feel recording those?
And obviously they're workingwell.
Speaker 2 (16:37):
That's where the ugc will help you as well, because
you get making those ads yeah, Idefinitely um need to do better
hooks and stuff, um, which iswhy you guys well, it's great
that I'm in here because, like Ican lean into that more um, I
have come to realize it's kindof like I've been doing it for a
long time, but it's like theeyes have just opened that I
(16:58):
have to get better with my ads.
So my ads do perform well, butI could they could perform so
much better if I structure themproperly.
Normally, I just turn the videoon and go hey, I'm doing this
thing.
You want to come?
Speaker 1 (17:14):
They go yeah, it could be a lot better.
And that's the thing with thissort of stuff.
Even if you can improve yourads by 5% or 10%, it could mean
huge difference.
Oh, it's massive.
Speaker 2 (17:26):
It's amazing how much any little tweak you can do to
improve along from the verystart landing page.
Everything can just flow on andmake such a massive difference
at the end.
Yeah, but you know it's all awork in progress.
Yeah, every time, every time.
Speaker 1 (17:42):
Yeah, that's it.
Yeah, I don't know if youcaught our session.
Last time we did.
We broke down one of ourwinning ads, sort of scene by
scene.
Okay, might be a good one towatch for your ads as well, um
just.
Speaker 2 (17:56):
But I've been loving your ads lately, especially
kristin with the um.
Tell me what you want to know,kind of thing.
Tell me, like on.
I've been yeah, I don't knowlike I can't remember exactly
what they were, but they werereally, really natural and
engaging.
But it was like you know, Ireally want you to achieve in
this UGC space.
Tell me what you need to know,and I was like that's such a
(18:17):
good tactic to get peoplecommenting on your post
engagement bring that humanquality to?
I think is so no, it's likeliterally you're sitting across
from me and saying like that'swhat people want.
I suppose that is what peoplewant.
They want to feel properlyconnected and all that sort of
stuff.
So yeah, I can definitely do it, because I do it in my
membership all the time.
(18:38):
It's like, you know, mybackground is I'm a teacher and
I could well I'm not anymore,but not a teacher of children
anymore but you know like youcan stand up in front of a class
full of kids 30 kids and doyour thing and not be stressed.
But as soon as you stand up infront of a room full of your
peers, it's like oh, holy shit,you get stage fright.
Speaker 1 (18:58):
But yeah, and I'm just new with UGC, the minute a
script comes in front of me forUGC, I'm like, oh, it's so weird
, like it just doesn't feelnatural.
Speaker 3 (19:07):
Yeah, yeah, yeah.
Speaker 2 (19:08):
Yeah, yeah, I think the more natural you can make it
.
I think you know what it's justpractice.
I was listening to you, kelly,you know, worrying about, like I
can see you have theself-consciousness, like I have
that too, like that worry aboutyou know going on camera and all
that sort of stuff.
And I've just if you could seesome of my early videos, holy
(19:32):
heck, like welcome.
I'm Sharon from Little RiverKitchen.
Like you know, I mean how dorky, but like now I just do it and
you get better and better themore you do it.
And you've kind of got to sayto yourself who gives a shit?
You know, just do it.
And so I can do that in my ownarea.
But when it comes to doing itin a broader sense on my
(19:53):
business page, I do freak out abit.
So I'm just going to have totake my own advice there.
Speaker 1 (19:57):
Yeah and you might find too, when you've got a
brand who wants you to create avideo, you you might have that
bit of like, oh shit, this is somuch pressure, yeah.
But I find too, if I just plonkthe phone down, have a big
shake out, just start doing itrandomly and just record and
then scrap that bit and thenkeep going like it just yeah,
(20:17):
yeah, in a movement.
But it's a muscle, isn't it?
Like you can do it and you knowsorry, I was going to say you
know your stuff well enough,like you know your business
better than anybody, so you can,the more casual you are with it
.
And then the brands that youwork with, the more that you
work with them, the more thatyou use them, the more that you
actually like them.
(20:38):
If you do UGC for them, it'snatural again and it just you
know, I can't do scripts, I justdon't.
I don't handle scripts, yeah, Ican't do scripts.
Speaker 2 (20:47):
I just don't.
I don't handle scripts.
Yeah, I don't think I writescripts for my ads and I never
use I write them.
All it does is help me orderthings in my mind and then I
just ad lib when I'm doing theads.
Speaker 1 (20:57):
So yeah, that's the way to do it, and I think that's
all you need to do is, as longas you hit those few points
where you know what they are andthen you kind of articulate it
however you need to in themoment.
Yeah, it's much better and itcomes across so much better than
if you go oh, I didn't say that.
I better go back and say that,opposed to just letting it kind
of flow and then edit it after,if you need to yeah yeah yeah,
(21:18):
no, that's all good.
Speaker 2 (21:18):
Thank you for all those tips amazing yeah, you're
already doing ugc every day,probably with all you, okay, no,
no, that's why, when you got,when I originally joined you
guys, I was like, yes, I need toget paid for all these plugs
that I'm giving people ExactlyYep, all right, thank you, no
worries, awesome.
Speaker 1 (21:38):
We'd love to hear everyone's efficiency tips
hanging out the best content inthe shortest timeframe possible,
and this is going to be goodfor those.
If you have kids and you'retrying to create content over
the holidays, school holidaysBatching can be super helpful
over the holidays.
We recently signed up to aplatform called Content360.
(22:03):
Basically, this guy has createda I guess it would be like an
AI automation workflow.
If the type of content that youcreate on TikTok is appropriate
for Instagram and vice versamay not be interchangeable, but
then some people do it and itjust pops off on both.
So really depends on what typeof content you create, what your
(22:24):
audience like, where youraudience is and where you care,
like for us.
We love TikTok, but we've gone.
You know what?
Sometimes I can go to Instagrambecause that's not our main
focus, so it's you decidingwhere it needs to go when you
repurpose it.
So you know, focus on your mainplatform and get that how those
audience want to speak, want tobe spoken to and addressed, and
(22:44):
then repurpose it just becauseyou can basically Film with your
back camera because it's somuch clearer but you can
actually mirror your camera fromyour laptop, so I've just been
placing my phone down facing mebut I can see what I'm doing on
my computer, and then I've justbeen sitting there and just
talking, just getting it all out, and then I'll chop it up into
(23:06):
little clips.
So that's what I'm going to dobefore the school holidays is
just sit down, set it up backcamera hit, go and just get a
bunch of stuff out and then thatway I don't have to film while
the kids are around and I cansit down at night and just chop
it up, edit it, maybe put someoverlays or, you know, some bits
and pieces over the top of it.
So that's my little plan beforeschool holidays, because I just
(23:30):
can't create content when thekids are around because it's
just, it's hard, so long clipsand then just chopping them up
when you're in the moment and inthe feel of it just record,
record, record, record, record,edit later.
Like I had a few days recentlywhere for some reason, I've hit
(23:50):
the topic, I've found somethingI've recorded while I'm going,
oh yeah, and then all of asudden I've recorded like six or
seven.
I'm like, oh shit, thathappened.
But it's just, it's because Ididn't stop, I didn't rewatch it
, I didn't edit it, I justthought they're there.
They're there for whenever Ineed them, and so it's sometimes
hard to find that time, cause Iknow we all go through our
monthly waves and we have allour fucking hormones everywhere
(24:11):
and at whatever time we're goodto go and like whatever time
we're not.
So if you find a time like that, for me it's been days where
I've dressed how I need to feel,surprisingly so I'm feeling
good.
I've obviously had you know, asa manifesting generator, I'm
responding to something and I'vejust found a place that I enjoy
creating content and justcreated it, not overthought it,
(24:32):
not edited it.
It does mean that sometimes yougo back later and you're
watching like, oh, I don't knowthat, good enough, shuck that,
just edit it and post it.
So I've got about seven oreight there now that I have
recorded and like I'm playing,and they're just sitting there
ready to go.
But I know that they're thereand I'm just going to have to
edit them for what they are andjust post them and you can edit
(24:56):
when you're sitting down atnight watching telly or
something.
Instead of doom scrolling, justedit your videos, because it's
all done too.
Yeah, and I find what helps aswell, is on my notes app.
Whenever I get an idea for apiece of content, I just write
it down my notes app, becausethere's nothing worse than
getting day to yourself and yougo right, I'm going to create
(25:16):
all this content and you're justlike I got nothing.
Yeah, so put it in your notesup any idea, any products that
you think of that you want to,you know, create content for, or
just any thoughts, just chuckit in there.
They always come when I'm inthe shower, Always, always.
I have a ledge next to myshower and so I put my phone
(25:37):
there.
My husband often comes in andhe's like, what are you doing?
And I'm like this is my time,fuck off, this is not for you.
You get notepads for Savingwater.
Right, there's a pitch for anew product.
Yeah, we actually have achannel on our Slack channel on
our Slack called Shower Thoughts, because that's awesome.
(25:58):
You can actually buy a littlething, because I've got one,
because I listen to my books andmusic and whatever while I'm in
the shower, but you encloseyour phone in it and it hooks on
your wall.
Oh, inside the shower.
Yeah you put your phone in.
Speaker 3 (26:14):
I've got one of those somewhere.
Speaker 1 (26:17):
Perfect, yeah.
Speaker 3 (26:18):
Do some emergency for it.
Speaker 1 (26:20):
That's awesome, I was going to say.
The other thing is I createdwell, we created a booklet,
magnetic personaletic PersonalBrand book which I created that
we've been selling.
But I'm going to put it insidethe membership In there is
ChatGPT prompts and I created alittle ChatGPT little agent,
maggie, who can help you buildyour personal brand.
(26:42):
So you have to tell her yourstory.
It's all about you, becauseI've got a thread in our ChatGPT
that's just for me.
It's called a dyslexicSomething Story, but it's every
time I think of something aboutme I put it in there, I speak to
it.
We're really tight friends andit just allows those idea
prompts to come through aboutyou.
So the reason that I built theMagnetic Brand book is to help
(27:05):
people actually pull out theirstory.
Like there's so many things thathave happened in my life that I
often forget and then I've justbeen putting every time I
remember, I put it in there like, oh, this one time, like I said
to my husband the other night,there was one time when I worked
for Santos and they employed meto do the interior design for
the Adelaide Oval box corporatebox.
It was like a hundred thousanddollar job and they just said to
(27:26):
me the brand manager, can youjust like be the interior
designer for this?
And I was like what?
So I forgot I got to do thiswhole design and like stuff that
I've never.
I'd completely forgotten I'ddone that.
And so this tool is for youguys to be able to put your
stories in, so at any point, youcan then turn to it and be like
actually, today I want to talkabout this.
(27:47):
Remember, I need now a carouselpost or I need a TikTok that's
going to talk about whatever,and it draws on your story.
So I'm going to put that insidethe membership.
I want this to be a tool.
It's not sexy to sellconfidence, it's not something
that is easy to do, butunderstanding your personal
brand and being able to drawfrom it with this tool, I hope,
(28:08):
and, mia, and I hope that thisis part of what makes you a
better content creator.
So, if you use it, I'd love to,we'd love to hear how you use
it and if it works for you,please.
And storytelling, yeah,storytelling's huge.
We often would, and we don'tlook back at what we've achieved
because that's all.
That's yesterday's news.
Yeah, when you're looking atyour audience, yeah, always,
always go back.
All right, we'll touch basewith you guys again.
(28:31):
Soon We'll have some updates onthe marketplace as well.
That's coming along nicely, allright.
See you guys.
I've seen a podcast.
I've seen so many good ones too.
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Let's go, guys.
Be professional guys.
Oh God, okay, there's thatintro done.
Well, it's that time again wherewe do a cheeky little spotlight
(01:05):
session with our members.
This is something that we lovedoing inside our community,
where we just chuck in there andgo okay, guys, let us know what
you're doing in your business,where you need help.
And it's a one-on-one coachingsession where Mia and I get to
speak to our members about whatthey're doing, what they need
help with, how we can help themand also how the community
around them can help them,because, at the end of the day,
(01:26):
we don't know everything and wedon't really want that to be the
case.
We want our members to be ableto help each other, because that
is how we learn, that is how weremain supported and that is
how we share what's going on andwe learn differently.
And I love the fact that whenwe jump into these spotlight
sessions, each member, even ifyou're not being spotlighted at
(01:49):
that moment, it still issomething that you can learn
from.
And it's so important that in amoment like this, you can
actually just sit and listen,because it's often a reflection
of what's going on in your ownbusiness or you get a different
idea, a different perspective.
But anyway, this week we arejumping into a spotlight session
.
I hope you enjoy it.
Stick around.
See you later, let's go.
And that's the thing too.
The more I think, sharon, we'regoing to talk to you about this
too.
The more brands you speak aboutin your content just casually,
(02:13):
the more other brands willnotice and be like okay, she
does that, and it happens allthe time on my ADHD can.
If I mention an app or asoftware or something, I can
almost guarantee within thatweek there'll be one in my inbox
saying can you promote our appor something?
So the more you talk aboutrandom brands and you could do
that with your self-care routinestuff quite easily Can you like
(02:36):
pick a product?
Speaker 3 (02:37):
I actually got a gifted collaboration with Mama
Movement, the active wear that Iwear, so, and that was just
from being like, this is whatI'm wearing to the park today,
kind of thing.
So it's working.
It's just I'm really bad at thecomparison trap and it feels
like I'm going so slow, but thenwhen I go and look back I'm
(03:00):
like no shit, shut up, you'redoing good, I'm doing it the way
that feels right to me.
It might not be the fastest way, but it's kind of that I can at
least sustain and enjoy.
Yeah, yeah and you don't want toend up resenting it exactly,
yeah exactly, I really justtrying to refine my pitch to
(03:22):
brands so that, yes, pitching isa lot of energy and effort, but
because of the way I'm doing it, it's not.
I'm not going to be found asquickly.
I don't think, although I seemto attract a lot of UGC creators
to my mom account because Idon't like every other day I'm
(03:43):
like UGC creators just followedme it's really interesting
because you're doing it adifferent way instead of just
the yeah documenting your UGC umyeah.
So I'm just yeah, I'm kind of,and it all.
Speaker 1 (03:55):
It compounds as well.
Like you might feel that it'sslow, but it'll start to
compound yeah and then theminute you get sort of a couple
of retainer clients and you canbreathe okay.
Speaker 3 (04:05):
That would be nice.
I've got this.
Speaker 1 (04:07):
Yeah, that's awesome.
Yeah, keep doing what you'redoing.
You know, and that's the thingI remember, when I sort of was
hitting those really big monthswith UGC, I did start to resent
it because there was just somuch content and so many brands
at the same time I wasn't doingit sustainably and brands at the
same time I wasn't doing itsustainably.
(04:27):
Yeah, and with your self-caremom stuff, it's just all testing
as well, and with your freebie,you might test it and you know,
okay, no one wanted that, I'llchange it.
Or just get that engagement inyour comments and ask moms, like
what are you struggling with?
What's you know?
And then you can start to forma freebie that's based on that,
on the end with sharon, andcatch up with what's been going
on.
Speaker 2 (04:47):
Yeah, thank you.
So this is the first call thatI've been on and I've sort of
lurked in the UGC in yourFacebook group.
I'm always inspired.
I loved your husband's video,kelly for the caravan.
Like that was just so good.
I love that savage comment like, do we want to be like savage?
That was just so good.
I love that savage comment Like, do we want to be like savage?
Like that's inspired me to getmy husband started.
Yeah, I'm sure it worked foryou, callie, that was awesome.
(05:10):
Yeah, yeah, take total credit.
That's total, but anyway.
So, yes, I really want to getmy husband started, but I also
initially joined for myself,obviously because I have an
online course creator.
So I've got a baking membershipwith about 400, 420 people or
something in it.
I've got a good Facebookfollowing I think about 12,000
(05:32):
people, you know.
Like nothing major, but I thinkthe smaller groups are better.
Anyway, about five or six orsomething about five maybe on
Instagram.
I'm not overly active onInstagram, but my goal for the
next six months is to have abigger presence on social media.
So what I was thinking was,rather than like sort of I'm
(05:52):
more looking for sponsorshipsfor my membership, but also to
promote products, just as I usethem in my demos or whatever I'm
doing on my Facebook andInstagram pages, and it's just a
matter of me getting started.
I've had to overcome.
It's funny because I talk tocamera all the time.
I do face-to-face classes onZoom.
I do, I do.
(06:13):
I just finished a launch, youknow like.
I've had 5,000 people in agroup.
I've done all of it, but thekind of UGC aspect of it just
freaks me out a little bitbecause and I think it's really
just knowing what to say.
It's kind of like, how do I?
Naturally because I don't wantto say like, hey, look at this
mixer that I use because it'sreally awesome and you know you
(06:34):
should buy one you know, like Ikind of just want to be
naturally doing it like I'll beif I'm making a cake on a video
for social.
I want to just like talk aboutit naturally and stuff.
But I suppose my question ishow do I like, do I just treat
it like so, so to get startedhaving more of a social presence
(06:54):
on Facebook and Insta, should Ijust start doing?
I was thinking of just doinglike simple videos of me making
stuff and just like naturallytalking about products that I
love, yeah, and then, once I'vegot a bit of it, like I've got
so much content but I think Ineed to sort of make it for this
purpose rather than just pullout random things, yeah, so if I
(07:19):
just start doing that kind ofstuff and then approach
companies, so cooking is a bigone.
Speaker 1 (07:27):
I think it's going to be really, really easy for you
to get started, especially withyour membership and what you
already do and your Facebookpage being at 12,000 already.
I would just, you know, bake ordo it whatever you do every day
, and just film it and justspeak to the camera as naturally
as you can.
That's what UGC you know.
(07:48):
The more it sounds like an ad,the less effective it is,
essentially, and every productthat you use that you love it,
doesn't matter what it is,mention it in the video and tag
the brand.
Speaker 2 (08:00):
Yeah, ah yeah, that's what I was going to ask.
So you tag the brand whenyou're mentioning it, yep.
Speaker 1 (08:03):
Yep, Yep, and that's just a good start, like free
content for them, whatever, butit's going to get their
attention and it will get otherbrands attention as well.
Sharon talks about brands andshe's got, you know, fantastic
membership and then if brandscome to you, I would 100%
mention your membership and thatyou know.
Do you have an affiliate link?
I don't know how you work yourmembership in, like, if you find
(08:25):
a really good I don't knowmixer or something, you
recommend that to your members.
Speaker 2 (08:30):
I do do that but I get nothing for it.
Speaker 1 (08:32):
I don't work with any brands at the moment, but I can
tell you, the minute I mentionsomething, they all go and buy
it Like it's insaneno-transcript program okay, a
code that I can give my membersa percentage, and you know if
you have quite a lot ofinfluence over your members,
that's perfect.
(08:52):
For brands yeah, and you knowyou might like to talk to them
about, yes, sponsoring okay,this month we're talking about a
particular topic, a little bitlike, um, a brand sponsoring a
podcast.
Just say, yeah, gotcha Nottalking about the brand the
whole way through the podcast,but they've sponsored it, yeah,
and then you mentioned thatbrand.
Another idea that we've done acouple of times is get them into
(09:19):
some of your masterclasses.
If there's a specific productthat you know fancy or you know
needs a little bit of a demo orsomething, yeah, anything else
you could do.
But with your content, you knowyou're natural on camera and
the more natural you are talkingabout the products you'll find
it so easy.
(09:40):
I don't think you'll have toreach out to many brands at all.
Speaker 2 (09:43):
Cool, okay, because I am flat out doing everything
else, and that's what I think ispart of the reason why I
haven't got started, cause it'slike, oh, I don't think I could
keep track of all these pitchesthat I'm doing to brands and all
the rest of it.
I don't really have time to dothat, but I'm just like leaving
money on the table because youknow I'm doing it anyway.
But the other thing, um, soeach month in my baking
(10:05):
membership I give away a hundreddollar voucher to Kitchen
Warehouse.
So I've been doing that forthree years.
So do you think a business likethat that has multiple brands
is interested, would beinterested in partnering with me
, or do you think I should justindividual brands?
Yes, go for it.
Just, yeah, all you can do isjust put it out there and just
(10:26):
tell them what you do, Sorrywhen I do the classes and they
say where to get it, I'm givingthem the links to Kitchen
Warehouse.
I'm giving them direct links tothe podcast.
Speaker 1 (10:35):
Yeah, they need to be affiliate links.
But, yeah, speaking directly tothem.
I don't know if you've goneinto the UGC section, the email
scraping software, wherepotentially you could find the
right email of someone workingfor Kitchen House to speak to
them directly.
(10:56):
Yeah right, just the emailthat's on there.
But for someone like you like,it's a bit like myself now.
I don't really pitch anymore.
I don't have to because thebrands just come to me.
So, posting, and I thinkInstagram would be good, but I
think Facebook Facebook is wheremy audience hang out.
Speaker 2 (11:14):
I've got an older demographic that follows me, so
Instagram is like a little bitof a.
You know I'm posting here soI'll put it there, but Facebook
is.
My following is 40 to65-year-old plus women, and
Facebook is their place.
Speaker 1 (11:29):
Yeah, yeah, just do your facebook reels.
And because you haven't beencreating too much social media
content with your cookingcontent, I would really put a
lot of effort into your hook.
Yes, yeah, with cooking, if youcan hook them in.
I love watching cooking stuffbecause you want to see the end
result or a recipe, but if youcan hook them in with that hook,
(11:52):
that's.
Speaker 2 (11:53):
Yeah, I share tons of baking tips and stuff like that
.
So just creating the hooks forthat, so they're nice, quick,
little like 30 second, not even15, 20 second reels.
I can achieve that.
Like, that's not a difficult,that's not hard for me to do.
But yeah, I've just got to makea, I've got to set aside some
time and actually do it, becauseI'm so caught up with
everything else and it's like,oh, that's right, I was going to
(12:14):
do those videos, yeah.
Yeah, I thought I might do likea 30 days, 30 tips thing.
Every day, post a tip every day, which is easy.
That'll get me on the runway abit.
Speaker 1 (12:25):
Do you follow Tara from our membership?
Speaker 2 (12:28):
Yeah, yeah, I think I do.
She's got the fringe and shedoes the cooking.
Speaker 1 (12:33):
Yeah, yeah, she's great, yeah, yeah and so she's
built that really engagedaudience and it's coming to her
all the time.
I don't think she pitches atall, really.
And don't forget, yes, cookingappliances and tools and stuff,
but also food, like I think taragot a deal with a butcher so
she's right, free meat, um, um,shopping like groceries like the
(12:58):
actual, like aldi's orsomething yeah yeah, okay yep, I
sort of think outside the boxthere and, um, yeah, I think
you'll do great with that.
It's that extra income, and youknow, you might find a brand
I've done this a few times wherethey'll pay you every month.
Just to mention them once amonth, wow, in some of your
content.
That would be nice.
(13:19):
And then, all of a sudden,you're getting paid to create
content, so it's not an extraburden.
Yeah, and so your launch wentgreat.
So do you get most of youraudience from Facebook ads?
Is that how you get it?
Speaker 2 (13:31):
Yeah, pretty much all .
So I have a constant.
I have ads running 24-7 allyear, so I have a free lead
magnet.
And then I have engagementcampaign after that.
So they go into a 10-weekweekly video delivery thing you
know like or post.
So they're getting somethingfrom me every single week as
soon.
10-week weekly video deliverything you know like or post.
So they're getting somethingfrom me every single week as
soon as they download my PDF.
Okay, so I have that running inthe background all the time, so
(13:54):
I don't have to stress aboutgetting new people in and also
delivering content, although Ido try to deliver content
regularly.
So, but when I do the launches,I do direct ads to cold
audience and get them in, sonormally I do them for free.
So I got about 5,000 people inthe last one not the one I just
(14:14):
finished, but the one before.
But this time I decided to do apaid week coaching week where I
teach the baking classes andthe ads cost me nothing.
I've made $140.
So, yeah, I got 14% conversionrate, so into my membership, so,
which is better than I've donefor a long time.
So, yeah, it was good.
(14:34):
Yeah, it was good.
Speaker 1 (14:35):
Yeah, free coaching, and then at the end of that you
open the doors to yourmembership.
Yeah, yeah so.
Speaker 2 (14:41):
I tell them at the start you know great to have you
here.
Just give them a bit aboutmyself.
And then I say fulltransparency, at the end, I'm
just going to be extending aninvitation to you to join my
membership.
But this week, you know,squeeze as much goodness out of
the classes as you can.
You don't need to join themembership.
You're here, you've paid, likelet's hook into that.
But just so that it's not ashock at the end when I go, hey,
(15:02):
come and join my membership.
But when I go, hey, come andjoin my membership.
But it was good.
I pre-recorded the classes.
I went live in the group everyday to get that live component.
In the past I've always doneeverything live and it's just
been so hectic.
Yeah, so it was nice.
It was a nice launch this time.
Speaker 1 (15:18):
So yeah, it was good, and so just a low-ticket
workshop that paid for you.
Speaker 2 (15:23):
It was $10.
It was $10 and I had an orderbump for $19 for a bundle of
e-books and that converted at27%, so that was good.
So, yeah, the ads cost menothing.
Normally, the ads cost me$10,000.
Yeah, I remember you sayingthat yeah, that's a good way to
(15:43):
do it.
It'll be interesting when I dorun the numbers.
You know, yeah, anyway, I workwith an ads lady and she helps
me with that because I'm notmathematically minded.
But yeah, so it was good, it's.
Yeah, I just finished up andit's, it was nice.
Normally I'm whacked out forlike six weeks after a launch
and this time I'm tired, butnothing like I have been in the
past.
Speaker 1 (16:01):
And I guess, if you've got all those videos
pre-recorded.
You could just use them againfor next time.
Yeah, yeah, go live again.
Speaker 2 (16:07):
Yeah, exactly yeah, so it was good, it was good,
yeah, yeah.
Speaker 1 (16:11):
Awesome, yeah, and your membership is just a low
ticket.
Speaker 2 (16:16):
It's $47 a month and they get I think I've got over
100 classes in there nowpre-recorded that are past
classes that they get instantaccess to.
Yeah, they're now pre-recordedthat are past classes that they
get instant access to.
Yeah, and then they I do twonew classes a month.
So one's live and one'spre-recorded awesome and with
your facebook ads.
Speaker 1 (16:34):
How do you feel recording those?
And obviously they're workingwell.
Speaker 2 (16:37):
That's where the ugc will help you as well, because
you get making those ads yeah, Idefinitely um need to do better
hooks and stuff, um, which iswhy you guys well, it's great
that I'm in here because, like Ican lean into that more um, I
have come to realize it's kindof like I've been doing it for a
long time, but it's like theeyes have just opened that I
(16:58):
have to get better with my ads.
So my ads do perform well, butI could they could perform so
much better if I structure themproperly.
Normally, I just turn the videoon and go hey, I'm doing this
thing.
You want to come?
Speaker 1 (17:14):
They go yeah, it could be a lot better.
And that's the thing with thissort of stuff.
Even if you can improve yourads by 5% or 10%, it could mean
huge difference.
Oh, it's massive.
Speaker 2 (17:26):
It's amazing how much any little tweak you can do to
improve along from the verystart landing page.
Everything can just flow on andmake such a massive difference
at the end.
Yeah, but you know it's all awork in progress.
Yeah, every time, every time.
Speaker 1 (17:42):
Yeah, that's it.
Yeah, I don't know if youcaught our session.
Last time we did.
We broke down one of ourwinning ads, sort of scene by
scene.
Okay, might be a good one towatch for your ads as well, um
just.
Speaker 2 (17:56):
But I've been loving your ads lately, especially
kristin with the um.
Tell me what you want to know,kind of thing.
Tell me, like on.
I've been yeah, I don't knowlike I can't remember exactly
what they were, but they werereally, really natural and
engaging.
But it was like you know, Ireally want you to achieve in
this UGC space.
Tell me what you need to know,and I was like that's such a
(18:17):
good tactic to get peoplecommenting on your post
engagement bring that humanquality to?
I think is so no, it's likeliterally you're sitting across
from me and saying like that'swhat people want.
I suppose that is what peoplewant.
They want to feel properlyconnected and all that sort of
stuff.
So yeah, I can definitely do it, because I do it in my
membership all the time.
(18:38):
It's like, you know, mybackground is I'm a teacher and
I could well I'm not anymore,but not a teacher of children
anymore but you know like youcan stand up in front of a class
full of kids 30 kids and doyour thing and not be stressed.
But as soon as you stand up infront of a room full of your
peers, it's like oh, holy shit,you get stage fright.
Speaker 1 (18:58):
But yeah, and I'm just new with UGC, the minute a
script comes in front of me forUGC, I'm like, oh, it's so weird
, like it just doesn't feelnatural.
Speaker 3 (19:07):
Yeah, yeah, yeah.
Speaker 2 (19:08):
Yeah, yeah, I think the more natural you can make it
.
I think you know what it's justpractice.
I was listening to you, kelly,you know, worrying about, like I
can see you have theself-consciousness, like I have
that too, like that worry aboutyou know going on camera and all
that sort of stuff.
And I've just if you could seesome of my early videos, holy
(19:32):
heck, like welcome.
I'm Sharon from Little RiverKitchen.
Like you know, I mean how dorky, but like now I just do it and
you get better and better themore you do it.
And you've kind of got to sayto yourself who gives a shit?
You know, just do it.
And so I can do that in my ownarea.
But when it comes to doing itin a broader sense on my
(19:53):
business page, I do freak out abit.
So I'm just going to have totake my own advice there.
Speaker 1 (19:57):
Yeah and you might find too, when you've got a
brand who wants you to create avideo, you you might have that
bit of like, oh shit, this is somuch pressure, yeah.
But I find too, if I just plonkthe phone down, have a big
shake out, just start doing itrandomly and just record and
then scrap that bit and thenkeep going like it just yeah,
(20:17):
yeah, in a movement.
But it's a muscle, isn't it?
Like you can do it and you knowsorry, I was going to say you
know your stuff well enough,like you know your business
better than anybody, so you can,the more casual you are with it
.
And then the brands that youwork with, the more that you
work with them, the more thatyou use them, the more that you
actually like them.
(20:38):
If you do UGC for them, it'snatural again and it just you
know, I can't do scripts, I justdon't.
I don't handle scripts, yeah, Ican't do scripts.
Speaker 2 (20:47):
I just don't.
I don't handle scripts.
Yeah, I don't think I writescripts for my ads and I never
use I write them.
All it does is help me orderthings in my mind and then I
just ad lib when I'm doing theads.
Speaker 1 (20:57):
So yeah, that's the way to do it, and I think that's
all you need to do is, as longas you hit those few points
where you know what they are andthen you kind of articulate it
however you need to in themoment.
Yeah, it's much better and itcomes across so much better than
if you go oh, I didn't say that.
I better go back and say that,opposed to just letting it kind
of flow and then edit it after,if you need to yeah yeah yeah,
(21:18):
no, that's all good.
Speaker 2 (21:18):
Thank you for all those tips amazing yeah, you're
already doing ugc every day,probably with all you, okay, no,
no, that's why, when you got,when I originally joined you
guys, I was like, yes, I need toget paid for all these plugs
that I'm giving people ExactlyYep, all right, thank you, no
worries, awesome.
Speaker 1 (21:38):
We'd love to hear everyone's efficiency tips
hanging out the best content inthe shortest timeframe possible,
and this is going to be goodfor those.
If you have kids and you'retrying to create content over
the holidays, school holidaysBatching can be super helpful
over the holidays.
We recently signed up to aplatform called Content360.
(22:03):
Basically, this guy has createda I guess it would be like an
AI automation workflow.
If the type of content that youcreate on TikTok is appropriate
for Instagram and vice versamay not be interchangeable, but
then some people do it and itjust pops off on both.
So really depends on what typeof content you create, what your
(22:24):
audience like, where youraudience is and where you care,
like for us.
We love TikTok, but we've gone.
You know what?
Sometimes I can go to Instagrambecause that's not our main
focus, so it's you decidingwhere it needs to go when you
repurpose it.
So you know, focus on your mainplatform and get that how those
audience want to speak, want tobe spoken to and addressed, and
(22:44):
then repurpose it just becauseyou can basically Film with your
back camera because it's somuch clearer but you can
actually mirror your camera fromyour laptop, so I've just been
placing my phone down facing mebut I can see what I'm doing on
my computer, and then I've justbeen sitting there and just
talking, just getting it all out, and then I'll chop it up into
(23:06):
little clips.
So that's what I'm going to dobefore the school holidays is
just sit down, set it up backcamera hit, go and just get a
bunch of stuff out and then thatway I don't have to film while
the kids are around and I cansit down at night and just chop
it up, edit it, maybe put someoverlays or, you know, some bits
and pieces over the top of it.
So that's my little plan beforeschool holidays, because I just
(23:30):
can't create content when thekids are around because it's
just, it's hard, so long clipsand then just chopping them up
when you're in the moment and inthe feel of it just record,
record, record, record, record,edit later.
Like I had a few days recentlywhere for some reason, I've hit
(23:50):
the topic, I've found somethingI've recorded while I'm going,
oh yeah, and then all of asudden I've recorded like six or
seven.
I'm like, oh shit, thathappened.
But it's just, it's because Ididn't stop, I didn't rewatch it
, I didn't edit it, I justthought they're there.
They're there for whenever Ineed them, and so it's sometimes
hard to find that time, cause Iknow we all go through our
monthly waves and we have allour fucking hormones everywhere
(24:11):
and at whatever time we're goodto go and like whatever time
we're not.
So if you find a time like that, for me it's been days where
I've dressed how I need to feel,surprisingly so I'm feeling
good.
I've obviously had you know, asa manifesting generator, I'm
responding to something and I'vejust found a place that I enjoy
creating content and justcreated it, not overthought it,
(24:32):
not edited it.
It does mean that sometimes yougo back later and you're
watching like, oh, I don't knowthat, good enough, shuck that,
just edit it and post it.
So I've got about seven oreight there now that I have
recorded and like I'm playing,and they're just sitting there
ready to go.
But I know that they're thereand I'm just going to have to
edit them for what they are andjust post them and you can edit
(24:56):
when you're sitting down atnight watching telly or
something.
Instead of doom scrolling, justedit your videos, because it's
all done too.
Yeah, and I find what helps aswell, is on my notes app.
Whenever I get an idea for apiece of content, I just write
it down my notes app, becausethere's nothing worse than
getting day to yourself and yougo right, I'm going to create
(25:16):
all this content and you're justlike I got nothing.
Yeah, so put it in your notesup any idea, any products that
you think of that you want to,you know, create content for, or
just any thoughts, just chuckit in there.
They always come when I'm inthe shower, Always, always.
I have a ledge next to myshower and so I put my phone
(25:37):
there.
My husband often comes in andhe's like, what are you doing?
And I'm like this is my time,fuck off, this is not for you.
You get notepads for Savingwater.
Right, there's a pitch for anew product.
Yeah, we actually have achannel on our Slack channel on
our Slack called Shower Thoughts, because that's awesome.
(25:58):
You can actually buy a littlething, because I've got one,
because I listen to my books andmusic and whatever while I'm in
the shower, but you encloseyour phone in it and it hooks on
your wall.
Oh, inside the shower.
Yeah you put your phone in.
Speaker 3 (26:14):
I've got one of those somewhere.
Speaker 1 (26:17):
Perfect, yeah.
Speaker 3 (26:18):
Do some emergency for it.
Speaker 1 (26:20):
That's awesome, I was going to say.
The other thing is I createdwell, we created a booklet,
magnetic personaletic PersonalBrand book which I created that
we've been selling.
But I'm going to put it insidethe membership In there is
ChatGPT prompts and I created alittle ChatGPT little agent,
maggie, who can help you buildyour personal brand.
(26:42):
So you have to tell her yourstory.
It's all about you, becauseI've got a thread in our ChatGPT
that's just for me.
It's called a dyslexicSomething Story, but it's every
time I think of something aboutme I put it in there, I speak to
it.
We're really tight friends andit just allows those idea
prompts to come through aboutyou.
So the reason that I built theMagnetic Brand book is to help
(27:05):
people actually pull out theirstory.
Like there's so many things thathave happened in my life that I
often forget and then I've justbeen putting every time I
remember, I put it in there like, oh, this one time, like I said
to my husband the other night,there was one time when I worked
for Santos and they employed meto do the interior design for
the Adelaide Oval box corporatebox.
It was like a hundred thousanddollar job and they just said to
(27:26):
me the brand manager, can youjust like be the interior
designer for this?
And I was like what?
So I forgot I got to do thiswhole design and like stuff that
I've never.
I'd completely forgotten I'ddone that.
And so this tool is for youguys to be able to put your
stories in, so at any point, youcan then turn to it and be like
actually, today I want to talkabout this.
(27:47):
Remember, I need now a carouselpost or I need a TikTok that's
going to talk about whatever,and it draws on your story.
So I'm going to put that insidethe membership.
I want this to be a tool.
It's not sexy to sellconfidence, it's not something
that is easy to do, butunderstanding your personal
brand and being able to drawfrom it with this tool, I hope,
(28:08):
and, mia, and I hope that thisis part of what makes you a
better content creator.
So, if you use it, I'd love to,we'd love to hear how you use
it and if it works for you,please.
And storytelling, yeah,storytelling's huge.
We often would, and we don'tlook back at what we've achieved
because that's all.
That's yesterday's news.
Yeah, when you're looking atyour audience, yeah, always,
always go back.
All right, we'll touch basewith you guys again.
(28:31):
Soon We'll have some updates onthe marketplace as well.
That's coming along nicely, allright.
See you guys.
I've seen a podcast.
I've seen so many good ones too.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.