If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you.
In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not.
Kristen (branding strategist with dyslexia) and Mia (former paramedic turned six-figure UGC creator with ADHD) pull back the curtain on what actually works when you’re building a business as a creator with a real life.
You’ll hear a powerful case study about a creator who’s parenting a child with special needs while trying to build content around the complex NDIS process proof that your challenges can become your most powerful niche when you lead with authenticity.
We also dive into:
- The truth about UGC contracts and protecting your rights as a creator
- How neurodivergent creators can work with their energy, not against it
- Using AI to simplify your systems and support your audience
- Why raw, real storytelling converts better than “perfect” content
Whether you’re building a UGC business, creating a digital product, or sharing your personal journey online, this episode is packed with real talk and practical tools to help you grow without burnout.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 2 (00:51):
Let's go Guys, be professional guys, let's go
again.
Speaker 1 (00:56):
Okay, there's that intro done.
Well, it's that time againwhere we do a cheeky little
spotlight session with ourmembers.
This is something that we lovedoing inside our community,
where we just chuck in there andgo okay, guys, let us know what
you're doing in your business,where you need help.
And it's a one-on-one coachingsession where Mia and I get to
(01:18):
speak to our members about whatthey're doing, what they need
help with, how we can help themand also how the community
around them can help them.
Because, at the end of the day,we don't know everything and we
don't really want that to bethe case.
We want our members to be ableto help each other, because that
is how we learn, that is how weremain supported and that is
how we share what's going on andwe learn differently.
(01:39):
And I love the fact that when wejump into these spotlight
sessions, each member, even ifyou're not being spotlighted at
that moment, it still issomething that you can learn
from.
And it's so important that in amoment like this, you can
actually just sit and listen,because it's often a reflection
of what's going on in your ownbusiness or you get a different
idea, a different perspective.
But anyway, this week we arejumping into a spotlight session
(02:00):
.
I hope you enjoy it.
Stick around, see you later,let's go.
I just have a question aboutthat, because that's something
I've been thinking about interms of my own personal
branding and I've been usingChatTBD to talk to and to create
some lead magnets and to createcaptions and all of that sort
(02:21):
of stuff, and it's getting toknow me quite well as well, and
I guess what I'm looking fornext is similar to where Kelly's
coming from.
So I have the one account whereI talk about UGC and things I'm
automating in my life and mum'sself-care.
That is not go and find time tohave a cup of coffee because,
(02:44):
let's face it, that doesn'thappen Cold coffee, cold coffee,
but also not giving up yourselfbecause, yeah, I've been
through a whole period of lotsof things, but I want to know
how to create AI agents.
I guess, see, sharon, where doyou start with working out the
(03:11):
knowledge to create the AIagents?
So it depends on what the AIagent is.
So I'll give you an example ofhow I used ChatGPT the other day
and I thought this would bebrilliant.
So I had to write a carersimpact statement for the NDIS.
It's a shit task because youhave to basically say how hard
(03:32):
done by you are.
So what I did was I found atemplate and I said ChatGPT, ask
me the questions, that's goingto write a carers impact
statement in this manner.
And then I just ChatGPT askedme the question and then it gave
me a letter that I then editedto make sounds more like me.
So if families had somethinglike that because there are a
(03:55):
lot of people out there that arestruggling with being able to
care for their children that areon the NDIS because they don't
know where to even start so if Icould create an AI agent that
said right, these are the thingsthat you need to cover in your
letter, how would that?
(04:15):
That would be my AI agent thatthen spits out a letter too Easy
, yep, so you could probably dothat in ChatGBT like a normal
GPT.
Easy, yep, so you couldprobably do that in ChatGPT like
a normal GPT.
Or you could, if you want, to,do like an agent where people
input things, kind of like ouragents you've got to pay for a
builder, but essentially they'reboth the same in that you would
(04:39):
upload a template.
Speaker 2 (04:42):
Yep.
Speaker 1 (04:43):
Perhaps you could upload the NDIS website, because
it will scrape the wholewebsite if there's information
there that they need to know.
Any information that you canfind on the internet that is
relevant, you can put it into aPDF and a doc and you tell the
GPT or the agent.
(05:05):
Ask the user these specificquestions reference the material
that I've given them.
I want it to come out formattedin this way.
You just give it instructionsand then that's basically it.
You can also ask chat GPT.
I want to create an agent for X, y, z.
(05:25):
I need it to do this.
Speaker 2 (05:27):
Yep.
Speaker 1 (05:27):
Yep, and then if there's anything else specific
that it hasn't, that you want toadd from you, then you can just
add that in.
It's just as easy to.
I like to speak it out, as weall know, it's much easier.
Speaker 2 (05:38):
Yeah.
Speaker 1 (05:40):
And then, yeah, you just tell it what you want the
output to look like, and thatcould be really helpful for
parents that you know aren'tgood at reading or writing or
haven't researched things.
Speaker 2 (05:52):
It's horrendous.
Speaker 1 (05:53):
Yeah, yeah, it is absolutely horrendous.
Yeah, that's a really reallygood idea.
I know another creator who'sdoing a similar one for
homeschooling parents toactually apply because the
application process is quitedifficult.
So, yeah, really good idea.
No, kelly, it doesn't costanything.
To create a GPT, like if youcreate it in ChatGPT, I think
(06:16):
you need to have GPT-4.
Do you need Pro to create it,but that you only need it for a
month and then you don't needpro to use it.
So if you create it and thenyou scale down to the normal one
, you can still share, sell, dowhatever with that GPT, but to
create it you need pro.
And just be a little bitcareful with the GPTs.
We couldn't really decipher theterms and conditions of selling
(06:40):
a GPT link, so it's best to putthat link into a workbook or a
guide or something and thelink's in there, rather than
just selling the GPT link.
So it forms part of.
So if you do a PDF, use this,copy that this is what it's for
and they're taking it fromsomething they've bought from
you, but they're using yourtools.
But if you use an agent builderlike MindPal or Pickaxe there's
(07:08):
lots of them they're fine tosell but they allow you to
create like a form so you couldhave the person put in their
name where they're from, tell meabout your child, so that way,
whereas T is just like aconversation yeah, yeah, way,
whereas t is just likeconversation, yeah, yeah.
But yeah, and you know you'vegot a problem that you've had
(07:29):
and you know that other parentshave that same problem.
Yeah, yeah, I guess I'm tryingto combine the udc stuff and
like just building a life thatyou can thrive in, um, with all
of this stuff.
That sort of happens.
And you know I'm trying to sortof weave through the story.
Sometimes it hits, sometimes itdoesn't.
(07:51):
Yeah, so sort of intertwining.
So being a parent of a childwith special needs is hard to
have a full-time job.
Why not work from home and dothis sort of stuff?
That's how you say it.
Yeah, and a bit like trying tocare's how you say it Yep, and a
bit like trying to care foryourself.
You know, yeah, yeah, designthat life that you need and that
(08:11):
might make the personal brandbuilding easier in terms of
that's the life you're living.
Yeah, and it's not perfect.
But there's other women thatdon't even know how they could
possibly make another income.
That's not a nine to fiveMonday to Friday and that's
stressing them out and then youcan show them.
It's not perfect, but this iswhat I've done.
(08:33):
These are the different areaswithin what I do to create
income that allows me to have aflexible lifestyle.
So it might not mean that theUGC jobs are as like laser
focused, as if you were justdoing UGC and had that as your
handle and wanted that to be theone.
But if it's more that it's youand your life and what you're
doing now, kind of like whatKelly's doing as well, then it's
(08:55):
more about, like you know, justgoing back to when you did the
not HelloFresh, what was theother one?
You did Dine-A-Li yeah, likethings like that, which I just
bought a round off this week.
Shit's hitting the faneverywhere.
We need meal plans, but that'sexactly the kind of content you
(09:15):
could create, with or withoutthe UGC, and then send that to
them or activate it when you'vegot time and just say, look,
didn't have time to do it, butI've just done this.
And talking about that is morepowerful than, sometimes, even
the UGC, and that's where youmight find you become magnetic
to those brands that go oh mygosh, that mother needs our help
, she's using our product inthat way.
What a positive impact.
So that's where building apersonal brand around you and
(09:37):
your story and your life rightnow is going to be more powerful
than maybe just focusing on UGCand trying to get those jobs.
You'll become more magnetic tothose jobs this way.
Yeah, and that could be yourdigital product in the future
too.
Is, you know, a guide or an appthat shows mums how to get
through everyday life?
I sort of started because Ireally wanted to build up the
(10:00):
UGC again, because I took a bigbreak and I'm like I really
enjoyed doing that.
It's something that is just fun,a little bit creative, all of
those sorts of things.
I still really love my job, butI'm also thinking a little bit
further ahead about, you know,potentially doing some more
study, and so that would meanthat I would have to reduce
(10:24):
further my income, so this couldbe a way that I can supplement
that going forward.
So I wanted to do more pitchingand I wanted to do more brand
research, but obviously that'sthe stuff that takes the time.
So at the moment, I've just gotsort of like a seven-day
Kickstarter lead magnet for UGCreally, really basic, like these
(10:46):
are the things that you need todo and you can do it in 15
minutes for that seven days,just to give people a bit of an
introduction of what UGC is.
And then I've got a notionplanner that I developed that
helps me clarify what I'm doingwith my brand research, which
has come up with earlier, but Ijust hadn't done anything with
(11:06):
it, and that's just a littlepaid product like low value
seven bucks.
I think I've got on it.
So I've still got that, but Ithink to compliment that I
really would like to go moredown the path of supporting
families with all of this otherstuff that goes on, and
supporting mums, especially toto deal with that, um, and it's
(11:29):
a little bit tricky at themoment, just because you know
and this can be hard to say inyour content about, well,
actually, this isn't my realityright now, like I am feeling
really shit and I am struggling,um, but here's the things that
I'm doing, trying not tostruggle.
So, yeah, it's a little bit,and remember that, you know, if
(11:53):
you kind of zoom out a bit,you've got the potential.
And why we've set up themembership with an affiliate
program is you could use ouraffiliate funnel, the freebie
that gets people in to talkabout UGC, which, hopefully, if
they then end up purchasing, youget that commission.
So you're, instead of just thefreebie that gets people in to
talk about UGC, which, hopefully, if they then end up purchasing
, you get that commission.
So you're, instead of just thefreebie that then you have to
think okay, now I'm in thefreebie, then I'm going to get
send them something else andsomething else, which is another
(12:14):
thing that might weigh on you,put it on us in terms of
creating the content.
This is how I learned to createincome through UGC, and then
you can get that affiliatecommission, which may then allow
you to kind of step back and gookay, I want to create a
something for that mum that Iwas before this started and I
had no idea.
So it could be a checklist thatthey need and in that checklist
(12:37):
you can have the differentproducts that you've used,
services that you've used, theGPT that you create or something
, or that might be the paid one.
That's the next step, maybe.
But kind of looking at okay,what could I give someone right
now that is in the depths ofshe's searching how to do this,
how to manage this?
You know you'd know exactlywhat she's looking for If you
(12:59):
can create a checklist, asomething that supports her,
that can also support the growthof you and your potential
business, maybe a better timespent for you that will
ultimately lead you down thepath of being able to help more
people in this space, that youcan hopefully get you know they
(13:21):
will pay you for and that youcan build a community around to
grow with.
Do you know what I mean?
Yeah, yeah, I just had thevision, too, of like, because
you obviously want to build yourown email list as well.
Perhaps it could be.
That's probably where I'mstruggling the most.
Yeah, just make a checklist,like Kristen said, the top 10
things that have helped me as amum with a child with special
(13:44):
needs.
It could be like that thing,but like the top 10 things I
wish I knew six months ago.
When XYZ, because someone'ssitting there going, what am I
doing?
You go, I wish I'd known thishere.
Have it Like that's a huge win.
And then in that list you'vegot I do UGC, link it to us.
Whatever I use, home deliverymeal kits, I, kits, I you know.
(14:07):
Just list out the top 10 thingsthat have helped I have a notion
planner to plan my shoppinglists and all my appointments
and you list it to there.
So you give so much value inthis one checklist but you hit
them with that hook.
That's like you know I do likethat thing of hold that 10
things I wish I knew to help me.
You know and really kind ofexplain, and you're going to be
the best person to know thelanguage to use because you've
(14:29):
been there.
So you know exactly what to sayto that mother that is lying
awake at night, like you have aproblem that you can solve,
which is great for a digitalbusiness owner because you can
speak to her heart.
You know and you know whatyou're going to give her isn't
bullshit, it's real stuff,because you know it works.
So you're not trying to pullthe wool over her eye or sell
(14:50):
her something that's you know.
You really mean this for her.
So I think you've got languagethat you'll be able to use
around that as well, and it canbe so simple.
It's an A4.
She doesn't have time to fuckaround with this being hard Like
.
She just wants steps.
So you know that could be areally good email builder and
something that then you mightfind easier to talk to when
you're just having a normal dayand you, you know, I've seen
some of your content.
It's actually really beautifuland you're very engaging and
(15:12):
honest and just be able to sayyou know what, if you're feeling
like I am, I've got this in mybio, like feel free to grab it,
it's things I wish I knew.
Like how simple is that?
Rather than selling somethingor trying to get them Like, you
just literally have it, like ifthis helps you, that would be
amazing.
Yeah, and it could be like thelist could be you know 10 things
, not all about one thing, butit's like holistic, a holistic
(15:36):
list of income, family healthcare, you know, and then you
just link off to super helpfulthings that you've found, yep,
yeah.
And then you know, yeah, theGBT might be paid and they click
on it and they've got to payfor it.
Well, that's just your funneland things slow down towards the
end of financial year.
I mean the ads are probablypumping right now because of the
(15:59):
sales.
Speaker 2 (16:00):
Yeah, like the lead up is, I found was like last
month like quite busy, which isgreat, and then now it's just
like would you at least justreply to my pitch so I know
you've got the email and you'renot interested, rather than me
slogging away back here going hi, just following up.
Speaker 1 (16:17):
Yeah, yeah.
Well, they probably optimizedand got all their content ready.
Speaker 2 (16:21):
Yeah, which is totally fine, but yeah, I'm just
like anyway, yeah, yeah, yeah.
Speaker 1 (16:26):
That brand took a month to get back to me and I'm
like I totally forgot about you.
But and then, yeah, right, butyeah, I feel UGC comes in ebbs
and flows.
Yeah, it's just and it'dprobably be worth.
You know, really even startingto think about the Christmas.
You know, really even startingto think about the Christmas,
(16:47):
like get in front of theChristmas, because brands would
already be creating contentready, like they know what's
coming out in that quarter forthem.
Is it Father's Day next?
Yeah, there'll be Father's Dayand things like that, but like
that big one to just start toreach out to the clients that
you've got and just suggestyou've got Christmas packages,
you've got end of year packages,whatever that looks like,
because there are things betweennow and then.
(17:08):
Reach out to men's products andsay, yeah, I've got a Father's
Day special for the season, andgo, oh, I'll start talking to
them about that, yeah.
Speaker 2 (17:18):
Get in front of that curve and just be proactive and
I'm like oh shit, yeah, Iprobably should have pitched
that like a month ago.
Speaker 1 (17:26):
You're all learning.
It's fine.
Just on that, because I do thisto myself too.
I overwhelm myself with so manyideas and so many different
accounts and all this sort ofstuff.
But just watch yourself,because you'll burn out and then
you'll just be like, well, Ican't do anything now.
That's me.
Focus on one.
Yeah, no, do it.
I know it's hard.
(17:48):
I think the most important thingto do is, if it's the long-term
goal is to be online, and tobuild online is just start
thinking about how your personalbrand can be set up
foundationally, because then youcan get to a point where you
can pivot anywhere.
And even if that pivot meansyou get to a certain point and
you go I want to do the teacherthing, you let that community
(18:11):
that you've built say guys, thisis where I'm going and they'll
follow you.
You may create a new accountand it might be the right time
then.
Yeah, but right now, just pedalright back to that foundation,
like, what are you doing?
What do you love?
And if it's just sharing whatyou're doing right now and it's
not fancy and it's not beautifuland it's not Instagram worthy
and all that bullshit, itdoesn't matter.
(18:31):
I don't do Instagram, neither.
Speaker 3 (18:34):
I dabble in it.
Speaker 1 (18:35):
Well, mia and I always laugh about the fact it's
like an ex-boyfriend.
Like every so often I'm like no, I'm going to win you back and
I'll have this like Instagramfight.
And then I get in there I'mlike, fucking hate you, I'm
leaving.
And then I'm like no, but Ireally love you, like should we
get back together, yeah myTikTok views have been just as
bad as Instagram.
Go to contacts and everythingthat.
Like someone said, click andyour views will be better.
(18:56):
I clicked that and now they'reworse.
I just I've started pitching.
So, after advice, I startedpitching it to brands.
I've been waking up at five anddoing an hour every morning
trying to get some traction, andI pitched some of one of my
videos and it came back themwanting like I gave them a set
timeframe in terms of a paid adbecause they want to use it as,
like, maybe a paid ad or organicmaterial yeah, or organic
(19:19):
material.
But then they mentioned thatthey don't do that because they
like to chop it up, change it,change the voiceover, do all of
that sort of stuff.
Is that really risky to allowthem to do that?
Because, like, yeah, I guessI'm just worried about my brand
and being attached to thatcompany if they do something
wrong.
Yeah, so that's where yourusage rights will come into it,
because you put a timeframewhere they can do that.
So you know that after thatusage rights is over, they can't
(19:44):
go and keep plastering yourcontent, however they like the
risk of them.
I mean, lots of brands want rawfootage so they can chop up ads
and do it how they please.
The only risk with that is thatyou don't have any control on
how that content is put together.
They might put your face on andput a completely different
voice over the top, sayingsomething that you don't agree
with, but that's your face onthe content, so you've just got
(20:05):
to weigh it up.
You know, I still give rawfootage here and there, but I
charge a lot more for it becauseit's worth more.
But I make sure I put a usagerights timeframe on it, so I
know that they're only going torun that content for six months
rather than just give it to themforever.
Yeah, okay, so if I went backto them and they just didn't
want to go with it like you'djust pull out of that sort of
(20:27):
agreement, yeah, and that's whythat contract's really important
I didn't sign anything.
I don't agree to thisarrangement.
Yeah, all right, good to know.
Do we get?
Do a lot of companies try andget that?
Is that really common?
Yeah, they all want overallfootage, unlimited usage like
(20:49):
that.
They'll always push for thatbecause it's free content for
them forever.
Yeah, creator, you just got toprotect yourself because the
brand might be fine and allabove board now, but if you've
given their content, yourcontent to them forever, and
then, in two years from now,they've, you know, breached
something or they've beencanceled online, but they're
still using your face, you'relike, yeah, I don't want to be
(21:10):
attached to that.
Yeah, definitely not yourcontent to them forever.
And that's why these platformslike I don't know what it is
like now, but like creative flowand a few others, um, creative
converters, they just take yourcontent you give your rights to
them forever, yeah, okay, yeah,all right, that's helpful.
It's helped me in what way Ishould go with them.
(21:31):
Pretty much say no, yeah, thankyou.
Oh, yeah, just give.
Say you can have three monthsusage rights, yeah, but yeah,
yeah, just protect yourself.
Have you got?
Oh, yeah, just say you can havethree months usage rights, yeah
, but yeah, yeah, just protectyourself.
Have you got a contract?
Yeah, I bought the contract, sothat's all good.
I did Like I've got that readyto go.
I've been negotiating withSalad Service, so at least
that's one on the side, which isbecause I'm brand new.
This is like my first rodeo.
(21:51):
Yeah, so at least I'm gettingsomewhere with something.
So this isn't the be all, endall if I miss out.
Yeah, georgie's is.
She's been really lovely withsolid servers.
I did some content for her andshe came back and said we want
to run it as an ad Kristen.
Speaker 3 (22:05):
how did your experiment with Instagram and
your videos?
Speaker 1 (22:09):
They're still starting to post it.
They're still in my edit, Imust admit, but I it's been a
bit fluctuated in terms of somego really well, some don't.
But now I've just got to thepoint where it kind of got me
over that hump to be like I'mjust going to post them, they're
all.
Just, I'm just slowly startingto.
But I wasn't even now TikTokviews kind of.
They're now on par.
(22:29):
I'm like okay, well, ifsomeone's playing with the
algorithm.
But I must admit I enjoy it somuch more just to create that
kind of content on Instagram.
Like I fucking hate B-roll.
I mean I watch it.
When I consume it, I activelythink to myself like I go, oh,
I'll go create that.
I'm like why would you do that?
And my first thought is, oh,because that person got like
(22:50):
heaps of views and comments.
Like you didn't read anything,you didn't watch it.
You literally just thoughtabout the trending sound and
then you looked at the views youknow actually where the ones
that works, like even bells, whothat made the incident 45 000
people watch it.
Like that's beautiful content.
I want to watch that, but maybethat's a tiktok manner.
But, um, it's definitely got meover the hump hump of being
(23:12):
like fuck it yeah, you're gonnaenjoy the princess, yeah, just
do it.
Yeah, and that's also the thingI've been thinking about, this
too, because I love your videos,kelly, I'm like you must put so
much effort into all thosedifferent scenes and everything.
I said this to myself the otherday yeah, yeah, exactly, if I
put as much effort into my owncontent that I do for the
(23:33):
brand's content, imagine whatcould happen.
You know, cutting up all thescenes and scripting it properly
and doing all that sort ofstuff.
Um, and yeah, I guess if youjust do it once a week, then you
know you never know.
Um, I think it's just you'vegot to say, like weighing up and
being careful with that, though, because sometimes, when you
over edit and over prettify andover make it like, if you just
(23:56):
and I don't know if it's just me, but I'll watch those ones that
have done that beautifulediting, with all of the cap cut
letters, and I mean Kelly's,yours is actually actually
really, really nice.
It's very real as well, but Iknow it takes work, I can't be
fucked and, and I know, when Iwatch those ones that are
beautifully done, the thing Ithink is, oh, I wonder if they
didn't cap that.
I wonder how they did, did theyuse that edit feature that?
(24:18):
I didn't listen to anything.
And so if you want to createthat magnetic brand that speaks
to somebody, just be you and putthe text that you've got in
front of you on screen and I youknow I don't want to say a
guarantee, but that's the stuffthat's going to take someone
from.
I heard that and now I resonateand now I connect opposed to.
(24:39):
Oh, that was really pretty.
I wonder how she did that.
Cool, I might save that forlater because I want to know how
to do that and there's a verybig difference in the way that
people consume content like that.
So just be really awareyourself how you do it and if
you love doing it and you seepeople loving it for what it is,
keep doing it.
But if you're like shit, thisis taking way too long and I'm
getting nothing from it, thendon't fucking bother.
(25:00):
Just be you and put that to theuniverse, because that's what
makes you magnetic to the peoplethat need you.
Speaker 3 (25:06):
I definitely pulled back.
That first one was a lot andthen I was like, look, it got me
20 followers, yeah, but I thinkthat was a lot of help from
Tara sharing it on her storiesas well, um, but yeah, no, I
don't put as much into itbecause, also, I don't like I
(25:30):
enjoy watching the quite welledited ones, but I'm also like I
don't want that all the timelike that's not what I want to
consume all the time like itbecause then it feels very, um,
performative, which it's reallyimportant to me to not be too
curated and too, yeah, likeputting on a performance,
(25:53):
because my whole thing and thislike this is what I come back to
every time is I don't want amum to land onto my page and be
like I'm not doing enough for me, I'm not doing enough for my
kids, which is why I very muchgo like I enjoy baking, that's
why I do it, it's not because Ihave to, it's because I enjoy it
(26:15):
.
So, yeah, like I, I think Ihave to.
Speaker 1 (26:18):
I always come back to that yeah, and I think, like
people, just I think that's whyBelle's um recent video popped
off people just want real, theyjust appreciate it and they'll
watch it when they feel seen andit feels real and it's not
curated and staged and fluffy um.
And you've got to make itsustainable too.
If editing videos like thatputs you off doing more of it,
(26:42):
then that's going to slow youdown as well.
Speaker 3 (26:44):
Yeah well, that series for me is more of a like.
It's a I'm doing the stuff, butit's kind of I've put more
effort into it because I'm likeokay brands I want you to see
yeah what I could do.
If you hire me as a UGC creator, like that was kind of my why
I'm putting more into that one,so that if they do land on my
(27:07):
page it's not just all b-roll orall very, I guess, organic and
yeah, normal, and you'repractising a skill set, so in
that respect it makes sense.
Speaker 1 (27:22):
And that's the thing, like if it is just once a week
or once every few weeks, you'reshowing your skills and series.
Speaker 3 (27:29):
I started changing it up a little bit, so I did like
a no trending sound one and thatgot like it did well, and like
because sometimes I'm not in themood to do it, because I'm
really bad at planning ahead Ifilm it, edit it and post it on
friday or saturday like it's alldone in one day yeah, I'm like
(27:51):
that too so it will not behappening today, because I'm
here just a talking head, onehead, one.
Speaker 1 (28:00):
Snap it out and like keep in mind, I get plenty of
brands on my ADHD page and Idon't really put much effort
into that.
Show up and yeah talk shit.
Speaker 3 (28:09):
So, yeah, I think it's also taking away the
Instagram mindset of beingperfect.
Yes, yes.
Speaker 1 (28:16):
That helps.
Yeah, yeah, very hard to movepast that mindset because
everything is so perfect,curated, it's just, at the end
of the day, you're the part thatpeople want.
They don't want curation, theywant you and what you can offer,
and that's important toremember.
Speaker 3 (28:32):
Remember and to put the blinkers on.
Speaker 2 (28:35):
Very hard.
All right, ladies Cool.
Speaker 1 (28:41):
I'm going to go feed my circus everyone.
All right, We'll touch basewith you guys again soon.
We'll have some updates on themarketplace as well.
That's coming along nicely.
Are you ready to master the art of creating
content that converts?
Hey, I'm Mia, a mum of two whowent from being a burnt out ambo
to six-figure content creatorin less than a year, all while
navigating a late ADHD diagnosis.
And I'm Kristen, also a mum oftwo and a former corporate
branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
(00:24):
like you how to master videomarketing and create content
that generates income.
Whether you're just startingout or ready to scale, we are
breaking down everything fromlanding brand deals to building
your own empire.
Welcome to I Am that ContentCreator podcast where we turn
scroll stopping content intoserious income.
No filters, no fluff, just realstrategies from two
(00:44):
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go.
Speaker 2 (00:51):
Let's go Guys, be professional guys, let's go
again.
Speaker 1 (00:56):
Okay, there's that intro done.
Well, it's that time againwhere we do a cheeky little
spotlight session with ourmembers.
This is something that we lovedoing inside our community,
where we just chuck in there andgo okay, guys, let us know what
you're doing in your business,where you need help.
And it's a one-on-one coachingsession where Mia and I get to
(01:18):
speak to our members about whatthey're doing, what they need
help with, how we can help themand also how the community
around them can help them.
Because, at the end of the day,we don't know everything and we
don't really want that to bethe case.
We want our members to be ableto help each other, because that
is how we learn, that is how weremain supported and that is
how we share what's going on andwe learn differently.
(01:39):
And I love the fact that when wejump into these spotlight
sessions, each member, even ifyou're not being spotlighted at
that moment, it still issomething that you can learn
from.
And it's so important that in amoment like this, you can
actually just sit and listen,because it's often a reflection
of what's going on in your ownbusiness or you get a different
idea, a different perspective.
But anyway, this week we arejumping into a spotlight session
(02:00):
.
I hope you enjoy it.
Stick around, see you later,let's go.
I just have a question aboutthat, because that's something
I've been thinking about interms of my own personal
branding and I've been usingChatTBD to talk to and to create
some lead magnets and to createcaptions and all of that sort
(02:21):
of stuff, and it's getting toknow me quite well as well, and
I guess what I'm looking fornext is similar to where Kelly's
coming from.
So I have the one account whereI talk about UGC and things I'm
automating in my life and mum'sself-care.
That is not go and find time tohave a cup of coffee because,
(02:44):
let's face it, that doesn'thappen Cold coffee, cold coffee,
but also not giving up yourselfbecause, yeah, I've been
through a whole period of lotsof things, but I want to know
how to create AI agents.
I guess, see, sharon, where doyou start with working out the
(03:11):
knowledge to create the AIagents?
So it depends on what the AIagent is.
So I'll give you an example ofhow I used ChatGPT the other day
and I thought this would bebrilliant.
So I had to write a carersimpact statement for the NDIS.
It's a shit task because youhave to basically say how hard
(03:32):
done by you are.
So what I did was I found atemplate and I said ChatGPT, ask
me the questions, that's goingto write a carers impact
statement in this manner.
And then I just ChatGPT askedme the question and then it gave
me a letter that I then editedto make sounds more like me.
So if families had somethinglike that because there are a
(03:55):
lot of people out there that arestruggling with being able to
care for their children that areon the NDIS because they don't
know where to even start so if Icould create an AI agent that
said right, these are the thingsthat you need to cover in your
letter, how would that?
(04:15):
That would be my AI agent thatthen spits out a letter too Easy
, yep, so you could probably dothat in ChatGBT like a normal
GPT.
Easy, yep, so you couldprobably do that in ChatGPT like
a normal GPT.
Or you could, if you want, to,do like an agent where people
input things, kind of like ouragents you've got to pay for a
builder, but essentially they'reboth the same in that you would
(04:39):
upload a template.
Speaker 2 (04:42):
Yep.
Speaker 1 (04:43):
Perhaps you could upload the NDIS website, because
it will scrape the wholewebsite if there's information
there that they need to know.
Any information that you canfind on the internet that is
relevant, you can put it into aPDF and a doc and you tell the
GPT or the agent.
(05:05):
Ask the user these specificquestions reference the material
that I've given them.
I want it to come out formattedin this way.
You just give it instructionsand then that's basically it.
You can also ask chat GPT.
I want to create an agent for X, y, z.
(05:25):
I need it to do this.
Speaker 2 (05:27):
Yep.
Speaker 1 (05:27):
Yep, and then if there's anything else specific
that it hasn't, that you want toadd from you, then you can just
add that in.
It's just as easy to.
I like to speak it out, as weall know, it's much easier.
Speaker 2 (05:38):
Yeah.
Speaker 1 (05:40):
And then, yeah, you just tell it what you want the
output to look like, and thatcould be really helpful for
parents that you know aren'tgood at reading or writing or
haven't researched things.
Speaker 2 (05:52):
It's horrendous.
Speaker 1 (05:53):
Yeah, yeah, it is absolutely horrendous.
Yeah, that's a really reallygood idea.
I know another creator who'sdoing a similar one for
homeschooling parents toactually apply because the
application process is quitedifficult.
So, yeah, really good idea.
No, kelly, it doesn't costanything.
To create a GPT, like if youcreate it in ChatGPT, I think
(06:16):
you need to have GPT-4.
Do you need Pro to create it,but that you only need it for a
month and then you don't needpro to use it.
So if you create it and thenyou scale down to the normal one
, you can still share, sell, dowhatever with that GPT, but to
create it you need pro.
And just be a little bitcareful with the GPTs.
We couldn't really decipher theterms and conditions of selling
(06:40):
a GPT link, so it's best to putthat link into a workbook or a
guide or something and thelink's in there, rather than
just selling the GPT link.
So it forms part of.
So if you do a PDF, use this,copy that this is what it's for
and they're taking it fromsomething they've bought from
you, but they're using yourtools.
But if you use an agent builderlike MindPal or Pickaxe there's
(07:08):
lots of them they're fine tosell but they allow you to
create like a form so you couldhave the person put in their
name where they're from, tell meabout your child, so that way,
whereas T is just like aconversation yeah, yeah, way,
whereas t is just likeconversation, yeah, yeah.
But yeah, and you know you'vegot a problem that you've had
(07:29):
and you know that other parentshave that same problem.
Yeah, yeah, I guess I'm tryingto combine the udc stuff and
like just building a life thatyou can thrive in, um, with all
of this stuff.
That sort of happens.
And you know I'm trying to sortof weave through the story.
Sometimes it hits, sometimes itdoesn't.
(07:51):
Yeah, so sort of intertwining.
So being a parent of a childwith special needs is hard to
have a full-time job.
Why not work from home and dothis sort of stuff?
That's how you say it.
Yeah, and a bit like trying tocare's how you say it Yep, and a
bit like trying to care foryourself.
You know, yeah, yeah, designthat life that you need and that
(08:11):
might make the personal brandbuilding easier in terms of
that's the life you're living.
Yeah, and it's not perfect.
But there's other women thatdon't even know how they could
possibly make another income.
That's not a nine to fiveMonday to Friday and that's
stressing them out and then youcan show them.
It's not perfect, but this iswhat I've done.
(08:33):
These are the different areaswithin what I do to create
income that allows me to have aflexible lifestyle.
So it might not mean that theUGC jobs are as like laser
focused, as if you were justdoing UGC and had that as your
handle and wanted that to be theone.
But if it's more that it's youand your life and what you're
doing now, kind of like whatKelly's doing as well, then it's
(08:55):
more about, like you know, justgoing back to when you did the
not HelloFresh, what was theother one?
You did Dine-A-Li yeah, likethings like that, which I just
bought a round off this week.
Shit's hitting the faneverywhere.
We need meal plans, but that'sexactly the kind of content you
(09:15):
could create, with or withoutthe UGC, and then send that to
them or activate it when you'vegot time and just say, look,
didn't have time to do it, butI've just done this.
And talking about that is morepowerful than, sometimes, even
the UGC, and that's where youmight find you become magnetic
to those brands that go oh mygosh, that mother needs our help
, she's using our product inthat way.
What a positive impact.
So that's where building apersonal brand around you and
(09:37):
your story and your life rightnow is going to be more powerful
than maybe just focusing on UGCand trying to get those jobs.
You'll become more magnetic tothose jobs this way.
Yeah, and that could be yourdigital product in the future
too.
Is, you know, a guide or an appthat shows mums how to get
through everyday life?
I sort of started because Ireally wanted to build up the
(10:00):
UGC again, because I took a bigbreak and I'm like I really
enjoyed doing that.
It's something that is just fun,a little bit creative, all of
those sorts of things.
I still really love my job, butI'm also thinking a little bit
further ahead about, you know,potentially doing some more
study, and so that would meanthat I would have to reduce
(10:24):
further my income, so this couldbe a way that I can supplement
that going forward.
So I wanted to do more pitchingand I wanted to do more brand
research, but obviously that'sthe stuff that takes the time.
So at the moment, I've just gotsort of like a seven-day
Kickstarter lead magnet for UGCreally, really basic, like these
(10:46):
are the things that you need todo and you can do it in 15
minutes for that seven days,just to give people a bit of an
introduction of what UGC is.
And then I've got a notionplanner that I developed that
helps me clarify what I'm doingwith my brand research, which
has come up with earlier, but Ijust hadn't done anything with
(11:06):
it, and that's just a littlepaid product like low value
seven bucks.
I think I've got on it.
So I've still got that, but Ithink to compliment that I
really would like to go moredown the path of supporting
families with all of this otherstuff that goes on, and
supporting mums, especially toto deal with that, um, and it's
(11:29):
a little bit tricky at themoment, just because you know
and this can be hard to say inyour content about, well,
actually, this isn't my realityright now, like I am feeling
really shit and I am struggling,um, but here's the things that
I'm doing, trying not tostruggle.
So, yeah, it's a little bit,and remember that, you know, if
(11:53):
you kind of zoom out a bit,you've got the potential.
And why we've set up themembership with an affiliate
program is you could use ouraffiliate funnel, the freebie
that gets people in to talkabout UGC, which, hopefully, if
they then end up purchasing, youget that commission.
So you're, instead of just thefreebie that gets people in to
talk about UGC, which, hopefully, if they then end up purchasing
, you get that commission.
So you're, instead of just thefreebie that then you have to
think okay, now I'm in thefreebie, then I'm going to get
send them something else andsomething else, which is another
(12:14):
thing that might weigh on you,put it on us in terms of
creating the content.
This is how I learned to createincome through UGC, and then
you can get that affiliatecommission, which may then allow
you to kind of step back and gookay, I want to create a
something for that mum that Iwas before this started and I
had no idea.
So it could be a checklist thatthey need and in that checklist
(12:37):
you can have the differentproducts that you've used,
services that you've used, theGPT that you create or something
, or that might be the paid one.
That's the next step, maybe.
But kind of looking at okay,what could I give someone right
now that is in the depths ofshe's searching how to do this,
how to manage this?
You know you'd know exactlywhat she's looking for If you
(12:59):
can create a checklist, asomething that supports her,
that can also support the growthof you and your potential
business, maybe a better timespent for you that will
ultimately lead you down thepath of being able to help more
people in this space, that youcan hopefully get you know they
(13:21):
will pay you for and that youcan build a community around to
grow with.
Do you know what I mean?
Yeah, yeah, I just had thevision, too, of like, because
you obviously want to build yourown email list as well.
Perhaps it could be.
That's probably where I'mstruggling the most.
Yeah, just make a checklist,like Kristen said, the top 10
things that have helped me as amum with a child with special
(13:44):
needs.
It could be like that thing,but like the top 10 things I
wish I knew six months ago.
When XYZ, because someone'ssitting there going, what am I
doing?
You go, I wish I'd known thishere.
Have it Like that's a huge win.
And then in that list you'vegot I do UGC, link it to us.
Whatever I use, home deliverymeal kits, I, kits, I you know.
(14:07):
Just list out the top 10 thingsthat have helped I have a notion
planner to plan my shoppinglists and all my appointments
and you list it to there.
So you give so much value inthis one checklist but you hit
them with that hook.
That's like you know I do likethat thing of hold that 10
things I wish I knew to help me.
You know and really kind ofexplain, and you're going to be
the best person to know thelanguage to use because you've
(14:29):
been there.
So you know exactly what to sayto that mother that is lying
awake at night, like you have aproblem that you can solve,
which is great for a digitalbusiness owner because you can
speak to her heart.
You know and you know whatyou're going to give her isn't
bullshit, it's real stuff,because you know it works.
So you're not trying to pullthe wool over her eye or sell
(14:50):
her something that's you know.
You really mean this for her.
So I think you've got languagethat you'll be able to use
around that as well, and it canbe so simple.
It's an A4.
She doesn't have time to fuckaround with this being hard Like
.
She just wants steps.
So you know that could be areally good email builder and
something that then you mightfind easier to talk to when
you're just having a normal dayand you, you know, I've seen
some of your content.
It's actually really beautifuland you're very engaging and
(15:12):
honest and just be able to sayyou know what, if you're feeling
like I am, I've got this in mybio, like feel free to grab it,
it's things I wish I knew.
Like how simple is that?
Rather than selling somethingor trying to get them Like, you
just literally have it, like ifthis helps you, that would be
amazing.
Yeah, and it could be like thelist could be you know 10 things
, not all about one thing, butit's like holistic, a holistic
(15:36):
list of income, family healthcare, you know, and then you
just link off to super helpfulthings that you've found, yep,
yeah.
And then you know, yeah, theGBT might be paid and they click
on it and they've got to payfor it.
Well, that's just your funneland things slow down towards the
end of financial year.
I mean the ads are probablypumping right now because of the
(15:59):
sales.
Speaker 2 (16:00):
Yeah, like the lead up is, I found was like last
month like quite busy, which isgreat, and then now it's just
like would you at least justreply to my pitch so I know
you've got the email and you'renot interested, rather than me
slogging away back here going hi, just following up.
Speaker 1 (16:17):
Yeah, yeah.
Well, they probably optimizedand got all their content ready.
Speaker 2 (16:21):
Yeah, which is totally fine, but yeah, I'm just
like anyway, yeah, yeah, yeah.
Speaker 1 (16:26):
That brand took a month to get back to me and I'm
like I totally forgot about you.
But and then, yeah, right, butyeah, I feel UGC comes in ebbs
and flows.
Yeah, it's just and it'dprobably be worth.
You know, really even startingto think about the Christmas.
You know, really even startingto think about the Christmas,
(16:47):
like get in front of theChristmas, because brands would
already be creating contentready, like they know what's
coming out in that quarter forthem.
Is it Father's Day next?
Yeah, there'll be Father's Dayand things like that, but like
that big one to just start toreach out to the clients that
you've got and just suggestyou've got Christmas packages,
you've got end of year packages,whatever that looks like,
because there are things betweennow and then.
(17:08):
Reach out to men's products andsay, yeah, I've got a Father's
Day special for the season, andgo, oh, I'll start talking to
them about that, yeah.
Speaker 2 (17:18):
Get in front of that curve and just be proactive and
I'm like oh shit, yeah, Iprobably should have pitched
that like a month ago.
Speaker 1 (17:26):
You're all learning.
It's fine.
Just on that, because I do thisto myself too.
I overwhelm myself with so manyideas and so many different
accounts and all this sort ofstuff.
But just watch yourself,because you'll burn out and then
you'll just be like, well, Ican't do anything now.
That's me.
Focus on one.
Yeah, no, do it.
I know it's hard.
(17:48):
I think the most important thingto do is, if it's the long-term
goal is to be online, and tobuild online is just start
thinking about how your personalbrand can be set up
foundationally, because then youcan get to a point where you
can pivot anywhere.
And even if that pivot meansyou get to a certain point and
you go I want to do the teacherthing, you let that community
(18:11):
that you've built say guys, thisis where I'm going and they'll
follow you.
You may create a new accountand it might be the right time
then.
Yeah, but right now, just pedalright back to that foundation,
like, what are you doing?
What do you love?
And if it's just sharing whatyou're doing right now and it's
not fancy and it's not beautifuland it's not Instagram worthy
and all that bullshit, itdoesn't matter.
(18:31):
I don't do Instagram, neither.
Speaker 3 (18:34):
I dabble in it.
Speaker 1 (18:35):
Well, mia and I always laugh about the fact it's
like an ex-boyfriend.
Like every so often I'm like no, I'm going to win you back and
I'll have this like Instagramfight.
And then I get in there I'mlike, fucking hate you, I'm
leaving.
And then I'm like no, but Ireally love you, like should we
get back together, yeah myTikTok views have been just as
bad as Instagram.
Go to contacts and everythingthat.
Like someone said, click andyour views will be better.
(18:56):
I clicked that and now they'reworse.
I just I've started pitching.
So, after advice, I startedpitching it to brands.
I've been waking up at five anddoing an hour every morning
trying to get some traction, andI pitched some of one of my
videos and it came back themwanting like I gave them a set
timeframe in terms of a paid adbecause they want to use it as,
like, maybe a paid ad or organicmaterial yeah, or organic
(19:19):
material.
But then they mentioned thatthey don't do that because they
like to chop it up, change it,change the voiceover, do all of
that sort of stuff.
Is that really risky to allowthem to do that?
Because, like, yeah, I guessI'm just worried about my brand
and being attached to thatcompany if they do something
wrong.
Yeah, so that's where yourusage rights will come into it,
because you put a timeframewhere they can do that.
So you know that after thatusage rights is over, they can't
(19:44):
go and keep plastering yourcontent, however they like the
risk of them.
I mean, lots of brands want rawfootage so they can chop up ads
and do it how they please.
The only risk with that is thatyou don't have any control on
how that content is put together.
They might put your face on andput a completely different
voice over the top, sayingsomething that you don't agree
with, but that's your face onthe content, so you've just got
(20:05):
to weigh it up.
You know, I still give rawfootage here and there, but I
charge a lot more for it becauseit's worth more.
But I make sure I put a usagerights timeframe on it, so I
know that they're only going torun that content for six months
rather than just give it to themforever.
Yeah, okay, so if I went backto them and they just didn't
want to go with it like you'djust pull out of that sort of
(20:27):
agreement, yeah, and that's whythat contract's really important
I didn't sign anything.
I don't agree to thisarrangement.
Yeah, all right, good to know.
Do we get?
Do a lot of companies try andget that?
Is that really common?
Yeah, they all want overallfootage, unlimited usage like
(20:49):
that.
They'll always push for thatbecause it's free content for
them forever.
Yeah, creator, you just got toprotect yourself because the
brand might be fine and allabove board now, but if you've
given their content, yourcontent to them forever, and
then, in two years from now,they've, you know, breached
something or they've beencanceled online, but they're
still using your face, you'relike, yeah, I don't want to be
(21:10):
attached to that.
Yeah, definitely not yourcontent to them forever.
And that's why these platformslike I don't know what it is
like now, but like creative flowand a few others, um, creative
converters, they just take yourcontent you give your rights to
them forever, yeah, okay, yeah,all right, that's helpful.
It's helped me in what way Ishould go with them.
(21:31):
Pretty much say no, yeah, thankyou.
Oh, yeah, just give.
Say you can have three monthsusage rights, yeah, but yeah,
yeah, just protect yourself.
Have you got?
Oh, yeah, just say you can havethree months usage rights, yeah
, but yeah, yeah, just protectyourself.
Have you got a contract?
Yeah, I bought the contract, sothat's all good.
I did Like I've got that readyto go.
I've been negotiating withSalad Service, so at least
that's one on the side, which isbecause I'm brand new.
This is like my first rodeo.
(21:51):
Yeah, so at least I'm gettingsomewhere with something.
So this isn't the be all, endall if I miss out.
Yeah, georgie's is.
She's been really lovely withsolid servers.
I did some content for her andshe came back and said we want
to run it as an ad Kristen.
Speaker 3 (22:05):
how did your experiment with Instagram and
your videos?
Speaker 1 (22:09):
They're still starting to post it.
They're still in my edit, Imust admit, but I it's been a
bit fluctuated in terms of somego really well, some don't.
But now I've just got to thepoint where it kind of got me
over that hump to be like I'mjust going to post them, they're
all.
Just, I'm just slowly startingto.
But I wasn't even now TikTokviews kind of.
They're now on par.
(22:29):
I'm like okay, well, ifsomeone's playing with the
algorithm.
But I must admit I enjoy it somuch more just to create that
kind of content on Instagram.
Like I fucking hate B-roll.
I mean I watch it.
When I consume it, I activelythink to myself like I go, oh,
I'll go create that.
I'm like why would you do that?
And my first thought is, oh,because that person got like
(22:50):
heaps of views and comments.
Like you didn't read anything,you didn't watch it.
You literally just thoughtabout the trending sound and
then you looked at the views youknow actually where the ones
that works, like even bells, whothat made the incident 45 000
people watch it.
Like that's beautiful content.
I want to watch that, but maybethat's a tiktok manner.
But, um, it's definitely got meover the hump hump of being
(23:12):
like fuck it yeah, you're gonnaenjoy the princess, yeah, just
do it.
Yeah, and that's also the thingI've been thinking about, this
too, because I love your videos,kelly, I'm like you must put so
much effort into all thosedifferent scenes and everything.
I said this to myself the otherday yeah, yeah, exactly, if I
put as much effort into my owncontent that I do for the
(23:33):
brand's content, imagine whatcould happen.
You know, cutting up all thescenes and scripting it properly
and doing all that sort ofstuff.
Um, and yeah, I guess if youjust do it once a week, then you
know you never know.
Um, I think it's just you'vegot to say, like weighing up and
being careful with that, though, because sometimes, when you
over edit and over prettify andover make it like, if you just
(23:56):
and I don't know if it's just me, but I'll watch those ones that
have done that beautifulediting, with all of the cap cut
letters, and I mean Kelly's,yours is actually actually
really, really nice.
It's very real as well, but Iknow it takes work, I can't be
fucked and, and I know, when Iwatch those ones that are
beautifully done, the thing Ithink is, oh, I wonder if they
didn't cap that.
I wonder how they did, did theyuse that edit feature that?
(24:18):
I didn't listen to anything.
And so if you want to createthat magnetic brand that speaks
to somebody, just be you and putthe text that you've got in
front of you on screen and I youknow I don't want to say a
guarantee, but that's the stuffthat's going to take someone
from.
I heard that and now I resonateand now I connect opposed to.
(24:39):
Oh, that was really pretty.
I wonder how she did that.
Cool, I might save that forlater because I want to know how
to do that and there's a verybig difference in the way that
people consume content like that.
So just be really awareyourself how you do it and if
you love doing it and you seepeople loving it for what it is,
keep doing it.
But if you're like shit, thisis taking way too long and I'm
getting nothing from it, thendon't fucking bother.
(25:00):
Just be you and put that to theuniverse, because that's what
makes you magnetic to the peoplethat need you.
Speaker 3 (25:06):
I definitely pulled back.
That first one was a lot andthen I was like, look, it got me
20 followers, yeah, but I thinkthat was a lot of help from
Tara sharing it on her storiesas well, um, but yeah, no, I
don't put as much into itbecause, also, I don't like I
(25:30):
enjoy watching the quite welledited ones, but I'm also like I
don't want that all the timelike that's not what I want to
consume all the time like itbecause then it feels very, um,
performative, which it's reallyimportant to me to not be too
curated and too, yeah, likeputting on a performance,
(25:53):
because my whole thing and thislike this is what I come back to
every time is I don't want amum to land onto my page and be
like I'm not doing enough for me, I'm not doing enough for my
kids, which is why I very muchgo like I enjoy baking, that's
why I do it, it's not because Ihave to, it's because I enjoy it
(26:15):
.
So, yeah, like I, I think Ihave to.
Speaker 1 (26:18):
I always come back to that yeah, and I think, like
people, just I think that's whyBelle's um recent video popped
off people just want real, theyjust appreciate it and they'll
watch it when they feel seen andit feels real and it's not
curated and staged and fluffy um.
And you've got to make itsustainable too.
If editing videos like thatputs you off doing more of it,
(26:42):
then that's going to slow youdown as well.
Speaker 3 (26:44):
Yeah well, that series for me is more of a like.
It's a I'm doing the stuff, butit's kind of I've put more
effort into it because I'm likeokay brands I want you to see
yeah what I could do.
If you hire me as a UGC creator, like that was kind of my why
I'm putting more into that one,so that if they do land on my
(27:07):
page it's not just all b-roll orall very, I guess, organic and
yeah, normal, and you'repractising a skill set, so in
that respect it makes sense.
Speaker 1 (27:22):
And that's the thing, like if it is just once a week
or once every few weeks, you'reshowing your skills and series.
Speaker 3 (27:29):
I started changing it up a little bit, so I did like
a no trending sound one and thatgot like it did well, and like
because sometimes I'm not in themood to do it, because I'm
really bad at planning ahead Ifilm it, edit it and post it on
friday or saturday like it's alldone in one day yeah, I'm like
(27:51):
that too so it will not behappening today, because I'm
here just a talking head, onehead, one.
Speaker 1 (28:00):
Snap it out and like keep in mind, I get plenty of
brands on my ADHD page and Idon't really put much effort
into that.
Show up and yeah talk shit.
Speaker 3 (28:09):
So, yeah, I think it's also taking away the
Instagram mindset of beingperfect.
Yes, yes.
Speaker 1 (28:16):
That helps.
Yeah, yeah, very hard to movepast that mindset because
everything is so perfect,curated, it's just, at the end
of the day, you're the part thatpeople want.
They don't want curation, theywant you and what you can offer,
and that's important toremember.
Speaker 3 (28:32):
Remember and to put the blinkers on.
Speaker 2 (28:35):
Very hard.
All right, ladies Cool.
Speaker 1 (28:41):
I'm going to go feed my circus everyone.
All right, We'll touch basewith you guys again soon.
We'll have some updates on themarketplace as well.
That's coming along nicely.
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