July 28, 2025 • 59 mins
Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY?
In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once felt like chaos into a six-figure content creation business. From hoarding domain names (just in case) to discovering why rigid content calendars kill creativity, we’re pulling back the curtain on what it really looks like to build a business when you don’t fit the traditional mold.
We dig into:
- ADHD-friendly business strategies that actually work (no colour-coded planners needed)
- How to follow your energy, not the algorithm, to create content that converts
- The truth about building a personal brand that’s flexible and pivot-proof
- Why perfectionism is killing your growth and how to release it
- The “back it before you build it” method to avoid costly mistakes
This episode is your permission slip to ditch the pressure of doing business “the right way” and start building a business that works with your brain, not against it.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, Whetheryou're just starting out or
ready to scale.
We are breaking down everythingfrom landing brand deals to
building your own empire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go, guys, we'reprofessional guys.
Speaker 1 (00:55):
Let's go.
Okay, there's that intro done.
Welcome to the I Am thatContent Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat scale.
(01:17):
Welcome.
I'm Kristen Werner, joined byMia.
Let's go.
Okay, mia, we're going to do acheeky little podcast around
confessions of the spicy mindand how we actually channel the
chaos of that to createsix-figure businesses, and how
we can do that.
When and if you want to createa digital product or you want to
(01:40):
build online and get paidonline, do all the things that
we freaking love right.
And what cracks me up the mostabout doing this podcast episode
is, as you know, we're spicy asfuck in our own respective
multi-passionate ways, and sowe're actually doing this
podcast via the Slack chat,where Mia and I just chat to
each other for like a good fiveor 10 minutes, just go back and
(02:01):
forth and back and forth, andthen we chop it up and we spit
it out so that you can hear ourinner deepest, most sensational
thoughts.
Because you know what?
We don't always have time tosit down.
Record it on Riverside, dealwith the fangs.
We're just going to get thisshit out, and this is what the
power of being amulti-passionate, adhd spidey
motherfucker is all about.
So we want to show you, though.
(02:23):
When we talk about this, wewant to make sure that we don't
leave you feeling more chaotic.
We want you to feel seen andheard, but also know that there
is potential for you to focus,for you to channel those
incredible chaotic moments thatyou have, and it may be that
you're undiagnosed, it may bethat you're perimenopausal, it
(02:43):
may be that you feel like a.
You know that there's aconstant failure, that you try
things and it fails, so you tryagain, and you know usually and
we'll get into this with thewhole neurotypical way of doing
things, which is step one, two,three, four and the more that we
try to squeeze ourself into Ihave to do it that way, and if I
(03:08):
don't, I will fail, the harderit is, and what me and I have
learned, and what we're actuallyreally excited to chat to you
about, is that we've done.
We've got all the tools in ourtool bag and our tool shed that
allow you as a content creator,you as an entrepreneur, somebody
that's looking to potentiallybuild a digital product to six
figures and beyond.
We've got the tools that canhelp you buffer the chaos, I
suppose, and channel that energyin a way that is going to
become successful for you.
(03:29):
And we just want to recognizethat these are not failures.
These are actuallysensationally wonderful,
freaking I don't know what tocall it parts of who you are.
That should be celebrated, andI think that's probably the
thing that's come up for us themost, and we've had some
seriously motherfucking huge ahamoments recently that we can't
(03:50):
wait to continue to explore withyou.
But today on the podcast, likefirst of all, mia, I suppose I'm
going to put it back to you I'mgoing to throw the question on
the spicy channel.
As somebody that is latediagnosed with ADHD, can you
like, can you talk peoplethrough?
If we're going this likeconfession, confessions of a
spicy brain, let's maybe do like10 confessions each or
(04:14):
something, something that wewant to share with you, the
listener, today, that can helpyou feel seen, feel comfortable
and know that it's actuallypossible, like you can do
whatever you want.
It's just channeling thatenergy into making it happen.
So, mia, do you want to startthis off with maybe your number
one, or should we go 10 down toone?
I don't know if I've got 10.
(04:34):
I probably do Jesus by the time, two bloody spicy entrepreneurs
do this.
Who knows where we're going togo, but we're going to take this
in a way that is fun,educational.
It's going to leave you guyswith like a oh yeah, amazing.
So, mia, let's get the ballrolling, let's do it.
Speaker 2 (04:53):
All right, kristen, I think this is going to be a
really good one, where ourlisteners will either be like,
oh my God, this is me, or itcould go south and they're going
to be just like what the fuckare you guys on?
You guys are weirdos.
But I'm going to get full 50shades of ADHD here with these
spicy confessions, becausebefore I got diagnosed with ADHD
, I needed to hear this fromsomebody else.
(05:13):
I needed someone else who hadall these ideas to just sit me
down and go.
It is okay, the way that youthink and the way that you are
and everything that you're doingis normal.
Because it wasn't until I wasdiagnosed with ADHD and I
actually started to talk toother spicy minds and other
entrepreneurs who had ADHD thatI was like oh, this is
completely normal.
All these crazy fucked upthings that I've done over the
(05:36):
last few years trying to make abusiness work is just completely
normal.
So I will start the spicyionswith one that I think probably a
lot of entrepreneurs canprobably relate with.
I have done this periodicallythroughout my entrepreneurial
time, but hopefully you canrelate to this one I have bought
(05:59):
.
I actually need to go and sitdown and look at that actual
number, but I reckon I haveabout 10 to 15 domain names
parked and stored inside myGoDaddy account.
Now, these are not domain namesthat I have actively gone and
pursued in business, but it'salmost like I'll get the
business idea and I'll think ofthe name and then I'll go and
(06:22):
search the domain, I'll searchfor the trademark, I'll make
sure the social accounts aren'ttaken yet and if it's all sweet,
I'll go and buy that domainname and just park it in case I
want to start that business idea.
And I mean it's not a cheaplittle side quest or habit to
have, but it almost gives mepermission to be like, okay,
(06:44):
I've got the dopamine hit ofthinking of the name and
thinking of the idea and youknow pinching the social media
handle names.
And then I bought the domainname.
So I get it and I'm just like,okay, that's a really big
dopamine hit for me.
And then if I can't stopthinking about the idea, or it
starts to evolve or morph orI'll tell someone about it and
(07:06):
they think it's amazing and thatidea just can't leave me alone,
then I know, oh, I've got thedomain name, it's all cool, like
I'll start building it.
But that is one of my spicyconfessions that I have, yeah
well, probably 10 to 15 domainnames, if not more, over the
last seven years where I havejust bought and just parked, you
(07:27):
know, just in case.
And I know inside our business,in our Spiceful little business
, I think we've got about threeor four domain names, just in
case.
But look, if you do that too,it is completely normal.
And I've actually thought ofgetting into the business of
selling and buying domain names,because if you buy a domain
name and it's actually a wordthat is quite popular or worth
(07:49):
something in the future, you canactually sell domains for quite
a lot of money.
I haven't got to that point yet, but that is my spicy
confession number one.
Speaker 1 (07:57):
I like that.
50 shades of ADHD.
I love that.
I love that.
That's your spicy confessionnumber one, because I literally
just purchased a donor domainname yesterday.
Lol, that just cracks me up.
So I'm just oh, that cracks meup.
I don't have lots of domainnames, I must admit, and this is
where I think what'sinteresting about how we work,
(08:19):
mia, is you've been diagnosedwith ADHD and you're learning so
much about it, which is soincredible.
And what's exciting and what'sreally cool for me to watch is
for you to unpack that in a waythat is making sense to you and
the things you've done in yourpast.
Now I'm undiagnosed.
I may never go down the path ofdoing it I'm not sure yet but I
(08:40):
do know that I have dyslexiaand I do know that I am
multi-passionate.
I'm a manifesting generator, soI am wired to do all the
fucking things all the time atspeed, and if you can't keep up,
we're too bad, too sad.
I've got shit to do.
So I think that's what's reallycool about what we do, and you
as a generator, mia, you'rebuilt to just do the damn thing.
(09:00):
And what's really cool when wedid our human design with Yvette
Meyer, was how she said thatshe looked at both of our human
designs me as a manifestinggenerator and you as a generator
and there's all this backgroundin human design and such
incredible knowledge behind whatmakes you up.
But what Yvette said when shedid both of our charts, and then
she goes, it blows my mind thatyou two are so aligned and
(09:24):
everything Kristen doesn't haveMia's got, everything Mia
doesn't have Kristen's got, andso I think I always go back to
that when we're making decisionsin business, to kind of trust
that, and you know we're bothbig gut trusters, so that's a
massive one for me in terms ofmaking business decisions.
But I just wanted to put thatthere just as we restart this
(09:46):
off, so people can understand.
You know you may be undiagnosed, you may be diagnosed, but I
would also really celebrate youto go and look up your human
design and add that into part ofthe mix, because it may explain
a lot that hasn't beenexplained to you yet, and so for
now I'm just going to try tothink of my perfect one.
But I just thought I wouldlaugh a little bit in terms of I
(10:08):
literally just bought a domainname, which cracks me up For me,
one thing that I've noticedabout my patterns and I've
noticed about business is my andbeing the manifesting generator
I am.
I now identify with this andthat's why it's so important, I
think, to find out your humandesign, because after finding
out that I was a manifestinggenerator and a pure manifesting
(10:29):
generator, which means I'm alsoa manifester it kind of gave me
that permission slip again tobe okay with these pivots and to
understand that if I'm notdoing multiple things at pace on
a large scale, I'll fail at thesmall things I'm doing, which
is a really nice littlepermission slip, and I've had to
learn to use that andarticulate that and build from
(10:52):
that in a way that's actuallypowerful for business and so, I
suppose, for me and what I wouldencourage you to do.
If you're listening to thistoday and you're like, oh my God
, yes, yes, this is me, yes, Ido these things is I look at my
story and I go, okay, I have gotso many different things I have
started, I have created, I'vestarted a t-shirt business for
(11:15):
young kids where I sewed randomthings on it.
I did a millinery businesswhere I created hats and I made
hats.
I actually won the millinerycontest in the Kangaroo Island
show, I won the fucking firstprize for a hat that I made with
my glue gun and just mycreativity.
And I think from there I'vestarted bigger businesses from
(11:35):
that and I've grown from thatand I've done bigger things.
And what it's always tied backto, and what I'm really proud of
, is that every single venture,passion, point, focus I've had
has innately and directlystemmed back from who I am and
my why, my deep fucking why,which has always been to
(11:58):
simplify things that otherpeople find really challenging
or really hard.
And when I look at it, theamount of people that said to me
in my journey oh, I'm notcreative, I couldn't do that art
thing, I couldn't do design, Ican't draw the fucking thing on
a piece of paper Like I justcan't do that.
And so for me, I've alwayslooked at that like, well, yes,
(12:21):
you can, like I'll just show youhow.
If we just start with one step,if we just start with one step
forward, one little drawing, one, something that's going to be
the stepping stone that gets youmoving.
For me it's all of the thingsthat I've done, even right back
to creating the t-shirts.
They came from this creative,passion led project that was
(12:47):
obviously I need to get out ofme this creativity.
It just can't sit in me.
I need to get it out of mysystem, and when I do, I'm the
happiest I could ever be.
But I kind of look at that andin those things I was
simplifying things that otherpeople were finding difficult.
I was providing them with aservice, I was giving them an
offer, I was showing them it'spossible.
I was just giving it a hot go.
(13:09):
And so I think my big one forthis point would be if you've
made pivots and you keep makingpivots and you feel like they're
failures, draw back to thethread that holds them together.
If you can see a thread, eventhe smallest little thread, that
holds them together, and for meit's creativity and it's
(13:31):
simplicity.
I am forever wanting tosimplify things that to some
people seem fucking enormous,but to me I like to see how I
can simplify them and then helpyou to do the thing or show you
how it's possible to take onesmall step.
And so I would really encourageyou to think about your journey
and go yeah, every time I pivot.
(13:51):
This is why there is a reasonwhy there is a thread lying deep
in the fucking trenches, that Ibet, if you can find it and you
can pull on that little thread,you will find your magic and
you will start to understandingwhy you do what you do, that
this is not failure.
These pivots aren't failures.
They are simply you findingyour place, your step, your
(14:15):
rhythm, your creativity, yourguide, and so for me, that would
be the one thing is um, so it'sallowing yourself to pivot, but
looking deep, where that pivotcomes from, where that little
thread comes from, pulling thatlittle thread and finding that
that's something that, yeah,that would be my number fucking
nine if we're counting down soyou can go out now.
Speaker 2 (14:37):
Yeah, and isn't it weird Like when you start to
find out more about yourself andyou said human design, maybe
it's the way your brain is wiredthings start to happen.
And even if I go back andscroll to my UGC days, where I
sort of just started and I wasstarting to get some success a
(14:57):
few videos here and there youcan see me starting to realize
that or maybe I've got ADHD.
I remember doing a few postsjust thinking is this just how I
am?
And isn't it funny how, when Istarted to learn about me and my
brain and how it works, themore successful I got, because I
was leaning into who I was andwhat I liked to do and just
(15:21):
going with my gut and just doingthe damn thing, instead of
reading the rule book and doingthis and only doing one thing at
a time.
And if this was the businesspath I was going to choose, then
that's the only thing I wasgoing to do.
And listening to some of yourbusinesses, I'm the same.
I've done baby swings, I'vereposted furniture, I've done
drop shipping, I've done printon demand, graphic design, I
(15:44):
created a gift platform, I'vesold stickers, I've done
blogging, etsy, markets like it,just all the things, but they
sort of all dropped away and bythe wayside because I felt like
I just had to do the one thingand I felt really guilty and
upset and embarrassed that allof these businesses kept failing
(16:05):
and everyone around me was kindof I felt like watching me,
like oh, what's me going to donext?
But the minute that I startedto lean into who I was and
started to post on social mediaand build this personal brand,
things started working and Istarted to give myself
permission to do multiple thingsat once.
And I'm like you, I need to domultiple things.
(16:26):
I think really really fast, Ido really really fast.
Sometimes I don't even thinkbefore I do it, I just do it.
Sometimes it fails, sometimesit doesn't.
And you know it's a bit likepeople might look at us and go,
oh, you're so lucky becauseyou've built, you know, multiple
six-figure brands online.
Well, it's not really luck.
It's just that we just post somuch content and do so many
(16:46):
things and put ourselves outthere all the time that things
start to find us.
Things don't really find you ifyou sort of box yourself in and
play by the rule book and youknow, don't put yourself out
there in all your wonderfulspiciness.
It's when you lean into it thatthings start to happen.
And just hearing you talk aboutthat, your deep why, and if you
(17:07):
can tie everything together inthis nice little through line,
things start to happen.
And it sort of brings me tonumber eight.
One of my confessions is itstill happens now because it's
part of my why.
I didn't realize it at the timethat it was part of my why, but
whenever I would talk to peopleabout business, I just couldn't
understand why they wouldn'tjump at it, like come on, like
(17:31):
this is a great idea, let's dothis.
Like some of my friends thathave business ideas and they
tell me about it, I'm like, oh,my God, yes, let's do this,
let's do this, and you can dothis and this and this, and they
just sort of would have justlet it slide away.
And I was like, come on, let'sdo this.
This is amazing.
And so you know, I did a lot ofmy deep why work with you since
meeting you and found out thatpart of my deep why is just
(17:54):
encouraging and inspiring womenand now I've realized even
deeper these ADHD,multi-passionate women to just
do the damn thing.
Like just do it, who cares?
Like get rid of the impostersyndrome, get rid of the you
know crazy thoughts that you'regoing to have, that your family
or your friends are going tomake fun of you.
Like just do it, because it canchange your fucking life.
(18:16):
And so when I started to createcontent and then be really
vulnerable and expose basicallyeverything that I thought that
was inside my head, I began tobecome successful.
Money was just coming to me andI was getting paid to be me,
and so me having those thoughtsfor other people like come on,
(18:37):
this business could be amazing,let's do this.
It kind of works back to mydeep why and why I would get so
excited hearing other people'sbusinesses.
I just wanted them to do it,just to see them succeed and
work on them with these businessideas, and I guess that's why
I'm a coach now inside the HighPop Collective with you, like we
just coach these women to justdo the damn thing, take the next
(18:58):
step.
You've got this, we've got yourback.
That's a great idea.
How about we do this?
How about we do that?
Let's channel all of thisenergy into this thing.
And so me looking at otherpeople going, oh, like, can't
you see that that business isamazing Was really part of my
deep why and why I'm here today.
Speaker 1 (19:15):
Oh, I love that, mia, and it's so true.
And I think that's like thepower of what we've been able to
create inside the hive issupporting these women to hear
how they're creatively drivenand then kind of help guide them
in the next step to make thatactually possible and kind of
reign them in when they get alittle spicy.
Because we can see it and Ithink that's a really cool thing
is, when you work with aneurotypical coach, they don't
(19:37):
always see that it's not easy,and I don't like saying that,
because easy is whatever easy isgoing to be, and easy is what
is easy to you.
And so this conversation isactually really cool because
it's helping us open up how youcan do it differently and be
okay with that.
And for my number seven, I'dsay, for me personally, which
goes right off what you weresaying as well that it's
(19:58):
allowing you to follow yourenergy, not an algorithm, not
doing what somebody says.
And I think the reason why bothyou and I kind of viscerally
repulse at working for a nine tofive is because you're just
trapped in that you must do itmy way and if it's not done my
way it's wrong.
And whether that's my dyslexicdays where I know I felt like
(20:20):
there was always a way.
If there is a problem, I willfind a goddamn solution, and
that's like my driving force andmy passion and, I think,
allowing entrepreneurs.
If you're listening right now,this is just we want to say to
you if your energy is sendingyou towards something that
lights you, the fuck up, do that, find the magic in that light.
(20:42):
And it means that you don'tneed to have a niche, you don't
need to be in a consistentformat, you don't need to always
be the boldest, the loudest,the whateverness.
Follow the energy that's givingyou feedback from the universe,
if you will, instead of thealgorithm saying do B-roll and
put trending sounds and then saythis and then say this, and if
you don't follow that formula,it's not going to work.
(21:03):
Yes, there are formulas,absolutely.
My background is brand andmarketing and so I know there
are formulas that work.
But also, with my spiciness, Ialso know that what I've done
when I've followed energy isI've allowed myself to learn
from what some would callfailure.
I call it creative chaos, whereI've allowed myself to go okay,
(21:27):
that didn't work, try this andpivot hard and pivot fast and
pivot sharp and not slow down tothink, oh, I don't know if I
should do it that way.
What if?
What if, what if?
I think what's really powerful?
If you've got this energy thatis driving you somewhere, don't
ignore it.
Don't stop yourself and think,oh, no, that won't work.
I won't do that.
I should do it this way because, so-and-so said, this is the
(21:51):
best way.
What we like to do inside thehive and what Mia and I, what I
know we do together for eachother is we see the idea and we
look at it and go, okay, that'scool, awesome Love, that Can see
why you're passionate there.
Let's channel that energy intowhat's going to make us money,
into the steps we need to takeaction on this.
(22:11):
And if we get a few steps downthe track and we go, oh,
actually, no, that's not goingto work, let's go this way.
It is okay to follow thatenergy Like it's not a fuck up.
If you follow the energy and Ithink that's really important if
you're listening to this andyou're thinking, okay, wow, I do
have moments where I havefollowed the energy and you know
what?
I've become magnetic to peopleand people are in my comments
(22:33):
and they're liking my stuff andthey're all of a sudden want to
talk to me and want to do things, and I didn't think it was
perfect, like the guru said itshould be, and it still worked.
Don't ignore that energy.
This is massive If something'sworking.
I think it's James Wedmore thatsays success leaves clues, and
it's so fucking true.
If something works, there is areason.
So go and note that reason, andnine times out of 10, it's the
(22:56):
energy you bring to it.
And as chaotic minds, we've gotso many big, bold, beautiful
ideas and sometimes they'rereally shit and you shouldn't
actually action them.
But when you find somethingthat lights you up, that you can
action, that you can then sharewith the world and you become
magnetic to the people that needit, holy fucking shit balls.
(23:20):
That is where my passion pantslie.
If you didn't guess that,that's.
What I love to see is seeingthat light switch on in the
people in our community, in youand I, mia, seeing the light
turn on and then going okay,cool, we've got that magic.
How do we now harness thatchannel, that so that we can
make it something that will makeyou money?
(23:41):
We can make it something thatwill change somebody's life.
We will make that idea and thatshiny something and that energy
into something that willperform, and that's what I
absolutely love.
So that would be my numberseven.
Speaker 2 (23:55):
Love it and I can hear your spicy passion behind
that.
And that's the thing, like whenyou feel something and your
content and everything justseems to flow out of you that
that is what you're supposed todo.
Don't fucking go batch, createor do these big content planners
, because you might not be thesame person in a month's time
and you've just sat down andplanned out all this fucking
(24:17):
content and when you go tocreate it, people can tell
through the camera that you'renot feeling it, you're just
ticking a box.
It's according to your contentplan.
And I used to beat myself upand we've done it in business
too Like, okay, well, we boughtthis content planner, let's sit
down and plan out all thiscontent and then you evolve,
your business evolves, what youwant to talk about evolves, and
(24:39):
so that content planner that youjust spent fucking five hours
perfecting goes right out thedoor.
So don't beat yourself up ifyou can't stick to a content
plan or you can't, you know, doall these neurotypical business
guru advice saying your businessisn't going to work if you
don't plan out your content orif you don't batch your content.
Whatever happened to creatingcontent in the moment when
(25:02):
you've got a feeling when youjust want to speak so deeply to
the other person on the side ofthe phone like that is okay and
that is beautiful.
And that's the type of contentwhere people are, they feel seen
, they feel connected, they'rejust inspired.
And that's when you build thatpersonal sorry, that magnetic
personal brand where people aredrawn to you, not the fucking
(25:25):
information that you're justregurgitating off your content
planner.
That's when they're going tostart to listen and take note.
And so that actually brings meto my number six.
Confession is I don't know whatyour notes app looks like,
kristen, but mine is a fuckingchaotic shit show, a beautiful
shit show full of business ideas, content, ideas, just thoughts,
(25:49):
and I mean it's a bit like myphoto album as well is just full
of screenshots, and my computerdesktop is full of screenshots
as well.
It's an absolute chaotic mess.
But I have to almost just getit out.
I have to put it in the notesapp, write it down on my 17
fucking notepads that I've got,get it out of me and then, if I
(26:12):
don't go back to create contentabout it or do the thing, that's
fine.
It's just in my notes app, it'sthere.
It's okay to just be a bitchaotic in your notes and your
screenshots and what have you.
It's more about just gettingthat energy out and making it
flow out.
It doesn't mean you have to acton it, it doesn't mean you have
(26:33):
to jump on it, but to me,having a chaotic notes app is
better than this beautifullystructured content planner that
just makes you feel like shit ifyou don't stick to it.
And so it might work forneurotypical people, and I'm
sure it does work for a lot ofpeople.
But if you have ADHD or youdon't work that way and it
(26:56):
doesn't suit you and your brain,don't fucking do it.
Just do what feels good for you.
And the way that I've mademultiple six figures on TikTok
and I'm pretty sure you're thesame as well Kristen is picking
my phone up when I feel inspired, when I've got something to say
.
And this also comes back toyour human design that we found
(27:17):
out with Yvette that bothKristen and I are responders.
We work well when we'reresponding to something.
So how the fuck are you goingto respond to something when
you've got this content plannerand six weeks down the track you
know you've got this piece ofcontent that you're supposed to
create something about becauseyou're not responding to
anything.
You know you want to respond tothings that are happening in
your life now, what's happeningin your business now.
(27:38):
You know emotions that you havenow responding to real life,
real emotions, not planned outstuff.
So you know, my confession isthat my notes app is out of
control.
My desktop, my photos, thescreenshots are out of control,
but that is my creative chaos.
(27:59):
That works for me and Iwouldn't have it any other way.
I'm not going to have a fuckingcontent planner, sorry, so that
is my number six.
Speaker 1 (28:06):
I know you're going to hard relate to this one, mia,
because it's something we'vedone in our business and it's
certainly something that now,looking back in this journey
which is actually really quitefun I can see where I've done it
before we even named it in ourbusiness.
So that is something that, as achaotic business person, as a
chaotic entrepreneur that'strying to channel this energy,
(28:27):
and what we're talking abouttoday is, when there are so many
ideas and businessopportunities and
entrepreneurness flying around,it's often hard to validate
those ideas.
And that's something that I'vedone in my businesses and
something that now, inside ourcommunity, we ask you to back it
(28:47):
before you build it.
So, before you go and build thebig glorious thing, you want to
back it because, like you saidat the start, me, you bought
lots of domains not knowingfully what that idea is, but you
want to get them, and there'snothing wrong with that, and I
think that's the cool part isget those ideas.
Don't action them by buying it,doing the website, creating the
logo, doing all the fuckingthings and then putting it out
(29:08):
to the universe and nobody buysit.
And I think that's what,certainly from hearing your
journey and then from what we'vecreated is really supporting
you inside our community to backyour idea before you go and
build it.
And I'm a big believer in ifone person says yes, it's game
on.
If one person puts money on themotherfucking table, when you
(29:29):
give them an offer and they putthat money on the table, you're
good to go, because if oneperson says yes, then you can
build it.
If nobody says yes and you justbuild it and then you open the
doors and you've opened a shopand you build this incredible,
magnificent thing and you openthe doors to your shop and
people just keep walking bybecause you've not told anybody
(29:50):
about it.
And so you've spent, you'veinvested time, money, energy
into building this thing thatyou think will be brilliant, and
then nobody buys it.
And so we're really passionateabout backing it before you go
and build it.
And you know, even with thewedding business, we've got a
wedding business here.
I'm in South Australia, we own avineyard and I always wanted to
do it.
My husband said when we gotmarried, like why don't we just
(30:11):
do it on the farm, on thevineyard at?
Dad's been his dad's vineyardat that time and I was like,
look great idea.
But nah, because it's a bigfricking job, right, like it
would have been amazing.
But no, so I went into,obviously, our wedding.
I did a lot of the planning.
I love doing that, I'm inevents, so that was amazing.
But then it only took one friendof mine that was like hey,
would you actually like, wouldyou do weddings on your vineyard
(30:34):
?
And I was like, yep, absolutelyI would.
She was like, okay, well, ifyou know, if you're happy to
have it there, we'll pay foreverything, all the setup.
We'll pay to buy the drinks andthen like the glasses and then
you can keep them and we'll payfor the marquee and all that and
then you can build that.
And I was like, great, becausemy dream is to build a bespoke
wedding venue.
And she was like amazing, I'llpay for all the things, you plan
(30:56):
it all, you organize it all,you execute it.
And we'll kind of like it wasbacking it before we built it.
So she backed the idea.
It allowed me to then build anonline presence, it allowed me
to build surplus testimonies, itallowed me to build inventory
and all the things that I neededto make this business work.
Because she was the one thatwas like, yeah, I'll do it when?
If I'd done that for my ownwedding, sure I would have had
(31:19):
that success.
But I've since seen otherpeople do that in the industry
locally, where they've done itfor their own wedding, with this
momentum and steam in thephotos, but they haven't been
able to follow it through totake it on to other people's
wedding, because it's adifferent thing, it's a
different ballgame.
You're working with differentthings in general to make it
work.
So this was a real opportunitywhere it was back it before you
(31:40):
build it.
So that's just one example ofit.
It's, you know, it goes into alot of things Mia and I have
done.
You know, like when we didBetty, when we launched Betty,
our AI agent, you know we madesure that we backed that before
we built it.
When we opened the Hive it wasoriginally the digital Hive hub
we made sure that we went out tothe audiences that we had
(32:02):
created and said, hey, would youwant this Jump on the wait list
?
They jumped on the wait listand all of a sudden we're like,
okay, first 30 people that sayyes and put some money down as
the founding members you're in.
And I remember, like me,remember we said to each other
oh my God, if we get like atleast 10 people saying yes, this
is a thing.
And then all of a sudden weopened the doors, we had 30
people in the first like hourand then we were both bathing
(32:25):
our bloody kids because it was aFriday night.
I'll never forget.
We're bathing the kids, sendingSlack messages like oh my God,
there's like 35 people, there'slike there's 40 people, like do
we shut the doors?
And in the end, I think weended up shutting the doors at
45 people or something like that.
But that's because we backed itbefore we built it, and so we
teach that.
We teach that to you as anentrepreneur how do you back it
before you build it?
Like, this is the stuff that welove to do as like channel that
(32:48):
chaos into showing you what'sactually possible.
So that's my number five, Ibelieve.
Speaker 2 (32:54):
Isn't it funny that both of us, without confessions,
we both think that contentplanners are just, it's just not
.
It Like it's just we're not atschool anymore.
It feels like homework and ifyou're trying to run a business
by design, by you know.
The whole reason why we startbusinesses is to live a life
that feels good and you can workwhen you want to work and do
(33:14):
what you want to do when youwant to do it.
Like you don't want to putyourself inside this box and
constrain yourself to rigidcontent planners and things in
business that just don't feelgood to you.
Like we're fucking adults, likewe can break the rules.
We can do things the way thatwe want to do them and still be
successful, and Chris and I aretestament to that.
(33:36):
You know we continue to makemoney every single week.
I don't know if we've had a $0day since we started, basically.
So it is a fallacy that youhave to put yourself inside a
box and abide by the rules andlisten to these gurus and do it
their way or it's not going towork out.
So we're both pretty contentand pretty happy that content
(33:56):
planners don't work for a spicybrain.
So don't beat yourself up.
If you cannot stick to acontent planner my number what
are we up to?
I think this is my number fourconfession.
This one's a little bit deepand a little bit emotional and a
little bit vulnerable, becauseI do know that you feel the same
way, kristen.
So I can assume that a lot ofother business owners feel this
(34:17):
way.
But especially for us who dohave this ADHD, multi-passionate
, like this fire in our belly,is that sometimes I hyper-focus
so hard and for so long that Ilose myself in my business.
And I hate to admit this, butsometimes I would rather sit
(34:39):
down and do work on my businessthan hang out with my family or
go out with my friends.
And I hate saying that, butit's true, and I don't like this
part about business and how Iam.
But the hyper-focused sessions,they're really intense and
they're really hard to break andsometimes I just wish I could
(35:02):
go to another city in a hotelroom for two weeks, lock the
door and just hyper-focus theshit out of what I wanted to do
in the moment.
And you know, obviously there'dprobably be some
procrastination there as well.
But this whole idea that thishyper-focus is a bad thing is I
(35:23):
don't think it's a bad thing.
I think what we have to do islearn to manage it so that we
don't burn ourselves out or pushpeople away or, you know, have
our kids say to us, mommy,you're always on your phone or
you're always on your computer,when we just want this to work
so badly and we feel sopassionately about what we're
doing and we love what we'redoing and it's fun, you know.
(35:46):
But there is that fine linebetween obsessive and then also
not doing enough that it's notgoing to work.
So I think it's hard for atleast entrepreneurs who work
from home.
People are going to see andlook at you like you are always
on your computer because yourcomputer's at home.
You're hanging around thecomputer, you're attached to
(36:08):
your phone, so you know youmight be doing something work
related on your phone, butpeople around you just think
you're always on your phone.
So that part of it is difficult.
But if we were in a normal nineto five job, we would be
commuting for two hours a day,perhaps in the office 40 hours a
week.
You know, sometimes it is hardto turn off, like switch off,
(36:28):
when you're at a job and youknow, when I was a paramedic, I
would bring my work home with mebecause I was thinking about a
job or I would have anxietyabout, you know, the night shift
that I was going on to the nextday.
So I mean you can look at thesehyper-focused sessions as bad
and sometimes I feel horriblebecause I would sometimes rather
just sit down at the computerand get my work done than, you
(36:49):
know, go out and take the kidsto, I don't know the park or
whatnot.
But it's learning to againcoming back to this, channeling
your energy and your hyper-focusinto things that are going to
make you money.
So if you're in thishyper-focus session, you need to
step back and say to yourselfokay, is this pushing the needle
(37:10):
forward?
Is this progressing me in someway?
Or am I staying up till threeo'clock in the morning just
tweaking a logo or a website,because I'm a perfectionist and
I want it to look good?
So I've had to learn that thehard way and just channel my
hyperfocuses into things thatare actually pushing the needle
forward.
(37:32):
Confessions of an ADHDentrepreneur.
Part two is Mia just keepstalking into Slack and thinking,
oh, the sound sounds a littlebit weird, but I'll just keep
going.
And then I just realized that,oh, my $350 Rode microphone
isn't actually on the rightsetting in Slack.
(37:53):
It's on the right setting forall the other things in my
computer, but Slack, no, it'syes, not set ons.
I had to realize that half ofthis podcast is going to be shit
sound and then the other half,or the very ending of my part,
is going to be good sounds.
Speaker 1 (38:12):
Okay, my number three for me is one that you I don't
know it kind of felt like.
Is it like?
I don't know if it's the bestone, but it's something that I
certainly feel like, somethingI'm feeling more now as a woman
in my forties, heading intofucking perimenopause and all
the things.
And something that I don'tthink I identified a long time
ago is that the content plannersthat people have you stick to
(38:37):
and the rules around that canmake you feel so boxed in that
you actually are repelled tocreate the content.
You're repelled to do the thingthat they're meant to do, and I
kind of look at this as a bitof a strategic overload means
that you don't actually do thedamn thing where if you know
yourself enough and I believeand call me out if I'm wrong
(38:59):
here but I believe that as amulti-passionate entrepreneur,
someone who's creative, you know, with ADHD, with you know a bit
neuro-spicy, I don't know Ifeel like maybe are we more in
tune with how we think and feeland that it doesn't.
And for me personally, I'lltalk a personal story.
For me, if I'm not feeling likesomething, I won't do it when,
(39:23):
if I can find joy in somethingthat I'm doing.
I will sit in that flow, and soI know that there is a
strategic way to do marketing.
I've done it for 20 years.
I know how to get the brandstory out of people.
But for me it is asking theright questions.
For me, it is listening andresponding to what's going on
(39:44):
around me.
And I can't respond to what'sgoing on around me if I batch my
content and I just put it outto the world because it doesn't
sit right with me.
It's physically hard for me topost that piece of content
because it doesn't resonate andI know that it won't hit in the
right place it needs to for theperson I'm talking to.
(40:05):
Where, when I respond and thisis a big part of my human design
as well, and I know, mia,you're the same when we respond
to what's going on around us,that is where the magnetism
erupts.
That is when people start goingoh my God, you're in my head.
I feel that way.
I can't believe.
That's exactly how I feel.
I thought it was just me, andthat's what's powerful and
(40:26):
that's what I think is reallyexciting about what we share
inside the Hive is we allow Ihope we allow our members to see
that there are so many waysthat you can get the same
results, but doing it in a waythat feels aligned with you and
not built into this system thatyou think you have to do.
(40:48):
The copy-paste system that thegurus sprout to you.
I know that and I've done itbefore.
I'm scrolling social media andI'm looking at it and I'm seeing
all these gurus like this ishow you get viral content, this
is how you plan this, this ishow you do that.
And we say in our own stuffbecause, say, with UGC, there's
a formula to creating,converting content, absolutely.
(41:09):
But it's like baking a cakeright, if you miss the eggs, the
flour, the milk, I don't know,the cocoa, and it's a chocolate
cake, it's not going to be right.
So that's you know.
If you miss those keyingredients, it's not going to
be right.
But if you put all of the keyingredients in in any fucking
order you want unless it's asponge, because sponge cakes do
(41:38):
require you to do things in aspecific order, as my auntie
would tell me time and timeagain but if you're baking a
chocolate cake and you put allthose damn ingredients in the
bowl and go for it, you're stillgoing to get a chocolate cake.
So when it comes to creatingthat converting content that we
talk about, say in UGC, there'sa formula, but you just need to
know what parts of the formulayou highlight and when you
(42:00):
highlight them.
But if all the parts of thepuzzle and all the pieces of
that mixture of the cake isthere, you're still going to
come out with content thatconverts.
So what I wanted to kind ofround this part out with saying
is celebrate those moments whenyou just create content that
feels good.
Know that if you are aligned toyour why, if you're aligned to
(42:21):
who you are, what you stand forand your personal brand is so
unfuckable that you know I standfor this.
It might not be the contentpillar I should be talking about
on a Thursday fucking morning,but I know that right now this
resonates with me and I knowthere is one fucking person out
there that needs to hear this,and I think that's where I get
(42:41):
really passionate and I know youdo too, mia because that's the
content I want to create andthat's the fucking content I
want to consume is hearingpeople in that moment tell me
something that means somethingto them, not something that
batched a month ago or twomonths ago, so lean into not
having to have a plan.
Speaker 2 (42:58):
All right, let's get into a pretty spicy confession.
This is number two for me.
I know that my partner does notlisten to this podcast, unless
he does in secret, so he'sprobably not going to hear this.
And I know Kristen has a verysimilar confession with the
amount of money that she's putinto her businesses as well.
But ADHD is we're not greatwith money.
(43:21):
Look, we, you know, tend toimpulse buy and we're bad at
saving, and you know we've gotstuff going on right.
So I've spent a lot of moneytrying to build businesses.
Am I ashamed of that?
Not really, because each pennythat I've put into a business,
failed or not failed, has gottenme to where I am today.
(43:42):
But I really want to touch onthis because I know there would
be a lot of people out there whohave invested in things to get
them further and have not workedout.
But we've got to remember thatmoney is just energy Money in,
money out.
It is okay.
One of my businesses.
I spent $20,000 on productwebsite just stupid shit.
(44:08):
I did not back it before Ibuilt it and that business made
me probably about a hundredbucks.
So if you have invested a lotof money during your business
journey, whether that be coursesor products or a million
software applications to buildwhat you've got to build.
Just know that money flows andwhen you're building a business
(44:29):
you do have to put money in toget money out.
Taking some risks in business isactually a good thing and I
don't know if you know this, butpeople with ADHD are 300 times
more likely to start a businessthan a neurotypical.
So we've got that impulse, thatrisk-taking behavior, that
problem-solving behavior, and abig part of that is being
(44:52):
willing to risk money and investand do some crazy shit to make
a business work.
And sometimes it does notalways work, but having that
shame like oh my God, I justspent $20,000 on this business
and it didn't work, you need tostart reframing that.
In that was a $20,000 lessonthat could potentially take
(45:13):
other people $100,000 to learn,or it's hard for me to explain
this, but me putting $20,000into that business was way more
valuable, way more better moneyspent, than learning those
lessons the hard way over 10years just by, you know, little
(45:36):
trial and errors or buyinglittle courses here and there
along the way.
I look at that as a reallymassive learning curve in my
journey and the money it comesback.
It comes back, and you can'tget too hung up about being
willing to invest in yourselfand in your business because you
don't know what's going tohappen.
You don't know, it could be themillion dollar idea that just
(46:00):
blows up, and if you don'tinvest that money in the
beginning, you'll never know.
And so running a business it'srisky, but I look at it as way
less riskier than spending therest of my life working for a
boss for $38 an hour just hatingmy life.
So if you have invested a lot ofmoney in business, don't worry.
(46:20):
We've all been there.
We've all done it.
It's fine, it's hard, but justknow that if you want to run a
business, you kind of have tojust keep putting money into it.
Otherwise good luck.
Unless you've got this unicorn,something or other and you're
okay with spending a lot of timeon organic social media and
(46:42):
everything's working perfectlyand everything's a profit, which
nine times out of 10 doesn'twork like that.
Just be okay with investingmoney.
But if it doesn't work out,just know that it's all to do
with the learning.
And if you didn't invest thatmoney, you wouldn't have learned
those lessons and you wouldn'tbe where you are today.
So don't worry about it.
(47:03):
Money flows, money comes in,money goes, it all goes around.
But your risk-taking andimpulse behavior is actually
what's going to make yourbusiness work in the long run,
because if you don't have thosetraits, it's going to be really
hard to create anything that's,you know, going to stand out.
All right, we're getting to thepointy end of this whole
(47:25):
confession leak 50 Shades ofADHD, spicy Confessions of an
Entrepreneur, and this is numberone.
And this is a really, reallybig one for me and I think I
assume would be similar to otherpeople, and I've had to work
through this.
But one of the biggestchallenges that I've had in
(47:47):
business and in building apersonal brand versus just a
product is being okay withtelling the world that this is
who I am, this is me, this iswhat I'm doing, this is me.
(48:08):
Now, when you've got a physicalproduct right, I didn't really
have any issues with tellingpeople that I had this product.
I had this platform or thesestickers or these swings.
It was just the product and itwas all about the product.
And I was kind of okay withthat because I could talk about
the product.
It's got beautiful fabric, orit's made in Australia or it's
(48:31):
got these unique selling points.
But when things started tochange and I started to create
content and all of a sudden Iwas the brand, I was the product
, it became really reallydifficult to tell people what I
was doing.
It kind of felt like thisfluffy, I'm just creating
TikToks.
It was just a really reallyawkward conversation.
(48:55):
But the thing is, when Istarted to do that, that's when
I started making money almostimmediately.
So I find this really weirdcorrelation between telling
people that you've got thispersonal brand and like you're
monetizing you and your life andyour knowledge, versus I have
this product for sale.
Like I just feel like it's thisweird thing and I know it's to
(49:21):
do with ego and you know you getthese thoughts in your head
like people are going to lookdown on me if they think that I
just create TikToks.
And you know I'm an influencerbecause brands are sending me
products and I'm creatingcontent for them.
So you know it's something thatyou have to work through and
the minute you start to realizethat people are just like their
(49:43):
thoughts about you are so muchworse inside your head, like
when you really really thinkabout it, their thoughts about
you are just these little randomelectrical things that are
firing off in someone else'smeat that's inside a skull,
(50:04):
someone else's meat that'sinside a skull.
We just put so much emphasis onour ego and what people are
thinking about us that it stopsus from just going full hog on
what feels good to us and whatwe want and the life that we
want.
When I had these product-basedbusinesses, I fucking hated it
because I had to get shippinglabels and go to the post office
and post things and like itjust wasn't the kind of work
that I wanted to do.
(50:25):
But when I get paid for myselfand I have this digital product
and you know I love it, Ifucking love it.
And I was like why is it sohard for me to tell everyone
that this is what I do?
And it just all comes down tothat, those stories that you
tell yourself.
And you know, nine times out of10, people aren't thinking
about you that much.
(50:45):
They're thinking aboutthemselves and what they're
doing.
And if there is a group chat andyou're, you know, getting
laughed at inside the group chat, well, it's none of your
business.
Really Like who fucking cares?
That's them and that's whatthey're doing and that's their
opinions and live outside thatgroup chat and nine times out of
10, they're still working in ashit job that they hate.
(51:07):
They don't want to be there,and people that are doing more
than someone else are nevergoing to talk down on people
underneath them.
It's always the people that arebelow talking shit on people
that are doing more than them.
So that's part of my confessionthat I am still working on today
.
But it's just owning your space, owning the life that you want,
(51:28):
owning the way you want to makemoney and owning your personal
brand.
And that's the only way up.
And you need to stop hidingbehind your product, hiding
behind the camera, and the moreyou do it and the more you get
out there and the more you justown your space hiding behind the
camera, and the more you do itand the more you get out there
and the more you just own yourspace, beautiful things can
happen and it just gets betterand better and better and things
start to fall on your lap.
Speaker 1 (51:49):
Oh, my God, mia, I love that so much and I feel
that so much, and I think, kindof how we wanted to wrap this up
is just because we don't leaveanything on the table for you
guys like we bare our souls heresometimes.
And so me and I thought it wasappropriate to drop in here the
conversation we recently had inSlack.
That kind of was the catalystto this whole unfolding that I
(52:13):
think we're going through andwe're sharing with each other
and we're sharing with you rightnow.
Now hear me out here because Ijust had a.
I'm just going to spit this outbecause when you're talking it
hit me.
So I think and I know we'vemoved away a little bit from the
why being the foundation.
I know it's my piece of thispuzzle, but I think it is so
(52:35):
undervalued what we can bring tothe table in this Y piece.
Watching that video, that Yvideo from Simon Sinek that is
the biggest part of my entirestory.
I would not still be herewithout that fucking moment, and
that was 10 years ago.
That was when we started theYonet Project, that was when we
(53:02):
started the Own it project, andI knew before that that I
delivered things that came frommy soul, like when I left
corporate and I moved into myown business.
I worked for a company calledCandid Jewelry.
I don't know if I've actuallycompletely told you this story,
but it's basically a jewelrybrand.
It was local in Adelaide.
You had pieces of jewelry withquotes on it.
My quote was own it.
And everybody spoke about, likeyou can make a piece, kristen,
(53:23):
what do you want to be?
And I was like, oh, I don'tknow.
And they're like, what aboutown it?
You always say that, like, ownyour space, blah, blah, blah.
That's how that started.
So that was where and I wasdriven by this need for people
to know that they need to ownwho they are, be fucking solid
in that foundation, like sosolid that you cannot build a
house on sand, like.
That's been something I've saidsince way back, like 2014, days
(53:45):
right, and the On it Projecthappened through the birth of
that.
That video happened to me.
That's the story we shared withthese young women, and these
young women were blown away withthe fact that, like they needed
to own their story and standstrong in those foundations and
from those foundations, fromthis fucking core that we're
talking about right now, theycan fucking do anything.
And so this is weird for me now, because I don't want to blow
(54:06):
my own trumpet, but I think ourmethodology and our systems for
spicy brains and I'm not ADHDdiagnosed, I get that, but
having the dyslexia, themani-gen, probably fucking ADHD
I know that without that solidfucking foundation to the core
of who I am, I would not stillbe I'm fucking getting emotional
(54:27):
I would not be able to still behere because it wouldn't work.
The wedding business that'sfucking Kristen, jesus Christ.
The wedding business wouldn'twork without me knowing what I
stand for, who I am.
The wedding business wouldn'twork without me knowing what I
stand for, who I am.
Why, fucking, what is wrongwith me, sorry, why I'm so
(54:48):
driven to give a shit aboutpeople.
And you think about when all ofthose women in the digital hive
found out about the why method,what changed in them?
Because those women, most ofthem, are still with us, because
we put a fucking emphasis onyou get this, you dig to the.
Should I go that way?
No, like the local edit thatI'm doing now, I would not push
(55:10):
this.
I would not care a fuck aboutthis if it wasn't aligned with
my values and my core being tosimplify something.
That's fucking hard for peoplethat aren't creative and spicy
like I am.
So I kind of feel like, do we goback to that route and make
that a much bigger, bolder,beautiful thing?
Because we are not here to belinear.
I am not here to do the samething as everyone else, and
(55:30):
everyone else is doing thefunnels and the this and the
fucking that.
This is the thing that it makesus completely different for
40-year-old women that havenever done this work, and when
you do this work and you do itright, those women are still
with us.
Oh, I'm passionate as fuck aboutthis.
You know, we were talking abouthow we were feeling with
(55:50):
creating content, how we werefeeling with you, our ideal
customer, you, our incrediblelistener, and how we were
helping, and how we felt sostuck in this fucking box, as
you've just heard.
And this was just, you know,with Mia talking about being
herself and showing up asherself and us understanding the
purpose and the need for yourdeep, deep why.
(56:13):
And so we just put this snippetin here, because this is
literally a conversation thatMia and I had with each other
via Slack and we thought youknow what?
Maybe let's drop it in here,just so you could really
understand the conversations wehave with each other to make
sure that we get this right foryou.
Speaker 2 (56:28):
Yeah, so let's wrap it up there.
And you know, christina, Ithink this whole entire
conversation today andeverything that we stand for and
everything that we embody andour success and what we love
doing and teaching the studentsinside our community, is that
even if you do have an ADHDbrain or a many I was going to
(56:48):
say fanny gen brain, can we callthat fanny gen?
Now, you're a fanny gen.
It doesn't matter how yourbrain works, or even if you're
completely neurotypical, it doesnot matter.
But every single ounce of yourbusiness and everything that you
do should tie back to you andyour personal brand.
(57:10):
Without your personal brand, youjust have a product and these
days it's not enough.
Honestly, it is not enough tojust have a product.
People want to know about you.
People want to know yourthoughts, your feelings, what
you do every day, who you are.
People thrive off that.
Look at celebrities.
People just love them, not justbecause they're a good actor,
(57:32):
but because we feel like we getthis insight into their lives
and that allows them to sell aperfume, sell a handbag, sell
makeup.
Put whatever they want out intothe world and people will
fucking buy it because they area solid personal brand and
people just want to buy fromother people.
(57:55):
So everything that we've talkedabout today, all of our
confessions, everything that weembody as the hive and who we
are, is basically empowering youand inspiring you to build your
own unfuckable personal brand.
Because when you have thatpersonal brand that cannot be
taken down, you cannot quitbeing yourself.
(58:15):
It doesn't matter if you pivot,if you change a little bit, if
you morph, if you evolve,because you can't quit your
personal brand.
You can quit a product, you canquit a niche, but your personal
brand is what's going to stickeverything together and that's
where you're going to find truesuccess is with you as a
(58:35):
personal brand.
So take that home with you.
Or, as Kristen would say, putthat in your smoke and pipe it.
Put that in your pipe and smokeit, oh God.
And that's another thing too.
We're content creators, we'repodcasters, but you think we can
talk all the time.
No, I can't talk.
And we love this messy,unscripted don't edit that stuff
(58:57):
out kind of vibe, because it'sreal, it is us, it is real, this
is who we are, and people giveus money to be in the room with
us and to learn from us and getaround us, and that's why we
love our community, because it'snot a course, it's not a
step-by-step this is how you'regoing to make a million dollars.
We're a community, we'relifting each other up, we're
(59:19):
empowering these women to builda personal brand.
That is unfuckable.
Yes, there are some marketingtechniques and some things that
you need to know, but we twistthem in a way to suit spicy
brains and we fucking love it.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:13):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
My dyslexic brain seesmarketing very differently, and
that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, Whetheryou're just starting out or
ready to scale.
We are breaking down everythingfrom landing brand deals to
building your own empire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go, guys, we'reprofessional guys.
Speaker 1 (00:55):
Let's go.
Okay, there's that intro done.
Welcome to the I Am thatContent Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat scale.
(01:17):
Welcome.
I'm Kristen Werner, joined byMia.
Let's go.
Okay, mia, we're going to do acheeky little podcast around
confessions of the spicy mindand how we actually channel the
chaos of that to createsix-figure businesses, and how
we can do that.
When and if you want to createa digital product or you want to
(01:40):
build online and get paidonline, do all the things that
we freaking love right.
And what cracks me up the mostabout doing this podcast episode
is, as you know, we're spicy asfuck in our own respective
multi-passionate ways, and sowe're actually doing this
podcast via the Slack chat,where Mia and I just chat to
each other for like a good fiveor 10 minutes, just go back and
(02:01):
forth and back and forth, andthen we chop it up and we spit
it out so that you can hear ourinner deepest, most sensational
thoughts.
Because you know what?
We don't always have time tosit down.
Record it on Riverside, dealwith the fangs.
We're just going to get thisshit out, and this is what the
power of being amulti-passionate, adhd spidey
motherfucker is all about.
So we want to show you, though.
(02:23):
When we talk about this, wewant to make sure that we don't
leave you feeling more chaotic.
We want you to feel seen andheard, but also know that there
is potential for you to focus,for you to channel those
incredible chaotic moments thatyou have, and it may be that
you're undiagnosed, it may bethat you're perimenopausal, it
(02:43):
may be that you feel like a.
You know that there's aconstant failure, that you try
things and it fails, so you tryagain, and you know usually and
we'll get into this with thewhole neurotypical way of doing
things, which is step one, two,three, four and the more that we
try to squeeze ourself into Ihave to do it that way, and if I
(03:08):
don't, I will fail, the harderit is, and what me and I have
learned, and what we're actuallyreally excited to chat to you
about, is that we've done.
We've got all the tools in ourtool bag and our tool shed that
allow you as a content creator,you as an entrepreneur, somebody
that's looking to potentiallybuild a digital product to six
figures and beyond.
We've got the tools that canhelp you buffer the chaos, I
suppose, and channel that energyin a way that is going to
become successful for you.
(03:29):
And we just want to recognizethat these are not failures.
These are actuallysensationally wonderful,
freaking I don't know what tocall it parts of who you are.
That should be celebrated, andI think that's probably the
thing that's come up for us themost, and we've had some
seriously motherfucking huge ahamoments recently that we can't
(03:50):
wait to continue to explore withyou.
But today on the podcast, likefirst of all, mia, I suppose I'm
going to put it back to you I'mgoing to throw the question on
the spicy channel.
As somebody that is latediagnosed with ADHD, can you
like, can you talk peoplethrough?
If we're going this likeconfession, confessions of a
spicy brain, let's maybe do like10 confessions each or
(04:14):
something, something that wewant to share with you, the
listener, today, that can helpyou feel seen, feel comfortable
and know that it's actuallypossible, like you can do
whatever you want.
It's just channeling thatenergy into making it happen.
So, mia, do you want to startthis off with maybe your number
one, or should we go 10 down toone?
I don't know if I've got 10.
(04:34):
I probably do Jesus by the time, two bloody spicy entrepreneurs
do this.
Who knows where we're going togo, but we're going to take this
in a way that is fun,educational.
It's going to leave you guyswith like a oh yeah, amazing.
So, mia, let's get the ballrolling, let's do it.
Speaker 2 (04:53):
All right, kristen, I think this is going to be a
really good one, where ourlisteners will either be like,
oh my God, this is me, or itcould go south and they're going
to be just like what the fuckare you guys on?
You guys are weirdos.
But I'm going to get full 50shades of ADHD here with these
spicy confessions, becausebefore I got diagnosed with ADHD
, I needed to hear this fromsomebody else.
(05:13):
I needed someone else who hadall these ideas to just sit me
down and go.
It is okay, the way that youthink and the way that you are
and everything that you're doingis normal.
Because it wasn't until I wasdiagnosed with ADHD and I
actually started to talk toother spicy minds and other
entrepreneurs who had ADHD thatI was like oh, this is
completely normal.
All these crazy fucked upthings that I've done over the
(05:36):
last few years trying to make abusiness work is just completely
normal.
So I will start the spicyionswith one that I think probably a
lot of entrepreneurs canprobably relate with.
I have done this periodicallythroughout my entrepreneurial
time, but hopefully you canrelate to this one I have bought
(05:59):
.
I actually need to go and sitdown and look at that actual
number, but I reckon I haveabout 10 to 15 domain names
parked and stored inside myGoDaddy account.
Now, these are not domain namesthat I have actively gone and
pursued in business, but it'salmost like I'll get the
business idea and I'll think ofthe name and then I'll go and
(06:22):
search the domain, I'll searchfor the trademark, I'll make
sure the social accounts aren'ttaken yet and if it's all sweet,
I'll go and buy that domainname and just park it in case I
want to start that business idea.
And I mean it's not a cheaplittle side quest or habit to
have, but it almost gives mepermission to be like, okay,
(06:44):
I've got the dopamine hit ofthinking of the name and
thinking of the idea and youknow pinching the social media
handle names.
And then I bought the domainname.
So I get it and I'm just like,okay, that's a really big
dopamine hit for me.
And then if I can't stopthinking about the idea, or it
starts to evolve or morph orI'll tell someone about it and
(07:06):
they think it's amazing and thatidea just can't leave me alone,
then I know, oh, I've got thedomain name, it's all cool, like
I'll start building it.
But that is one of my spicyconfessions that I have, yeah
well, probably 10 to 15 domainnames, if not more, over the
last seven years where I havejust bought and just parked, you
(07:27):
know, just in case.
And I know inside our business,in our Spiceful little business
, I think we've got about threeor four domain names, just in
case.
But look, if you do that too,it is completely normal.
And I've actually thought ofgetting into the business of
selling and buying domain names,because if you buy a domain
name and it's actually a wordthat is quite popular or worth
(07:49):
something in the future, you canactually sell domains for quite
a lot of money.
I haven't got to that point yet, but that is my spicy
confession number one.
Speaker 1 (07:57):
I like that.
50 shades of ADHD.
I love that.
I love that.
That's your spicy confessionnumber one, because I literally
just purchased a donor domainname yesterday.
Lol, that just cracks me up.
So I'm just oh, that cracks meup.
I don't have lots of domainnames, I must admit, and this is
where I think what'sinteresting about how we work,
(08:19):
mia, is you've been diagnosedwith ADHD and you're learning so
much about it, which is soincredible.
And what's exciting and what'sreally cool for me to watch is
for you to unpack that in a waythat is making sense to you and
the things you've done in yourpast.
Now I'm undiagnosed.
I may never go down the path ofdoing it I'm not sure yet but I
(08:40):
do know that I have dyslexiaand I do know that I am
multi-passionate.
I'm a manifesting generator, soI am wired to do all the
fucking things all the time atspeed, and if you can't keep up,
we're too bad, too sad.
I've got shit to do.
So I think that's what's reallycool about what we do, and you
as a generator, mia, you'rebuilt to just do the damn thing.
(09:00):
And what's really cool when wedid our human design with Yvette
Meyer, was how she said thatshe looked at both of our human
designs me as a manifestinggenerator and you as a generator
and there's all this backgroundin human design and such
incredible knowledge behind whatmakes you up.
But what Yvette said when shedid both of our charts, and then
she goes, it blows my mind thatyou two are so aligned and
(09:24):
everything Kristen doesn't haveMia's got, everything Mia
doesn't have Kristen's got, andso I think I always go back to
that when we're making decisionsin business, to kind of trust
that, and you know we're bothbig gut trusters, so that's a
massive one for me in terms ofmaking business decisions.
But I just wanted to put thatthere just as we restart this
(09:46):
off, so people can understand.
You know you may be undiagnosed, you may be diagnosed, but I
would also really celebrate youto go and look up your human
design and add that into part ofthe mix, because it may explain
a lot that hasn't beenexplained to you yet, and so for
now I'm just going to try tothink of my perfect one.
But I just thought I wouldlaugh a little bit in terms of I
(10:08):
literally just bought a domainname, which cracks me up For me,
one thing that I've noticedabout my patterns and I've
noticed about business is my andbeing the manifesting generator
I am.
I now identify with this andthat's why it's so important, I
think, to find out your humandesign, because after finding
out that I was a manifestinggenerator and a pure manifesting
(10:29):
generator, which means I'm alsoa manifester it kind of gave me
that permission slip again tobe okay with these pivots and to
understand that if I'm notdoing multiple things at pace on
a large scale, I'll fail at thesmall things I'm doing, which
is a really nice littlepermission slip, and I've had to
learn to use that andarticulate that and build from
(10:52):
that in a way that's actuallypowerful for business and so, I
suppose, for me and what I wouldencourage you to do.
If you're listening to thistoday and you're like, oh my God
, yes, yes, this is me, yes, Ido these things is I look at my
story and I go, okay, I have gotso many different things I have
started, I have created, I'vestarted a t-shirt business for
(11:15):
young kids where I sewed randomthings on it.
I did a millinery businesswhere I created hats and I made
hats.
I actually won the millinerycontest in the Kangaroo Island
show, I won the fucking firstprize for a hat that I made with
my glue gun and just mycreativity.
And I think from there I'vestarted bigger businesses from
(11:35):
that and I've grown from thatand I've done bigger things.
And what it's always tied backto, and what I'm really proud of
, is that every single venture,passion, point, focus I've had
has innately and directlystemmed back from who I am and
my why, my deep fucking why,which has always been to
(11:58):
simplify things that otherpeople find really challenging
or really hard.
And when I look at it, theamount of people that said to me
in my journey oh, I'm notcreative, I couldn't do that art
thing, I couldn't do design, Ican't draw the fucking thing on
a piece of paper Like I justcan't do that.
And so for me, I've alwayslooked at that like, well, yes,
(12:21):
you can, like I'll just show youhow.
If we just start with one step,if we just start with one step
forward, one little drawing, one, something that's going to be
the stepping stone that gets youmoving.
For me it's all of the thingsthat I've done, even right back
to creating the t-shirts.
They came from this creative,passion led project that was
(12:47):
obviously I need to get out ofme this creativity.
It just can't sit in me.
I need to get it out of mysystem, and when I do, I'm the
happiest I could ever be.
But I kind of look at that andin those things I was
simplifying things that otherpeople were finding difficult.
I was providing them with aservice, I was giving them an
offer, I was showing them it'spossible.
I was just giving it a hot go.
(13:09):
And so I think my big one forthis point would be if you've
made pivots and you keep makingpivots and you feel like they're
failures, draw back to thethread that holds them together.
If you can see a thread, eventhe smallest little thread, that
holds them together, and for meit's creativity and it's
(13:31):
simplicity.
I am forever wanting tosimplify things that to some
people seem fucking enormous,but to me I like to see how I
can simplify them and then helpyou to do the thing or show you
how it's possible to take onesmall step.
And so I would really encourageyou to think about your journey
and go yeah, every time I pivot.
(13:51):
This is why there is a reasonwhy there is a thread lying deep
in the fucking trenches, that Ibet, if you can find it and you
can pull on that little thread,you will find your magic and
you will start to understandingwhy you do what you do, that
this is not failure.
These pivots aren't failures.
They are simply you findingyour place, your step, your
(14:15):
rhythm, your creativity, yourguide, and so for me, that would
be the one thing is um, so it'sallowing yourself to pivot, but
looking deep, where that pivotcomes from, where that little
thread comes from, pulling thatlittle thread and finding that
that's something that, yeah,that would be my number fucking
nine if we're counting down soyou can go out now.
Speaker 2 (14:37):
Yeah, and isn't it weird Like when you start to
find out more about yourself andyou said human design, maybe
it's the way your brain is wiredthings start to happen.
And even if I go back andscroll to my UGC days, where I
sort of just started and I wasstarting to get some success a
(14:57):
few videos here and there youcan see me starting to realize
that or maybe I've got ADHD.
I remember doing a few postsjust thinking is this just how I
am?
And isn't it funny how, when Istarted to learn about me and my
brain and how it works, themore successful I got, because I
was leaning into who I was andwhat I liked to do and just
(15:21):
going with my gut and just doingthe damn thing, instead of
reading the rule book and doingthis and only doing one thing at
a time.
And if this was the businesspath I was going to choose, then
that's the only thing I wasgoing to do.
And listening to some of yourbusinesses, I'm the same.
I've done baby swings, I'vereposted furniture, I've done
drop shipping, I've done printon demand, graphic design, I
(15:44):
created a gift platform, I'vesold stickers, I've done
blogging, etsy, markets like it,just all the things, but they
sort of all dropped away and bythe wayside because I felt like
I just had to do the one thingand I felt really guilty and
upset and embarrassed that allof these businesses kept failing
(16:05):
and everyone around me was kindof I felt like watching me,
like oh, what's me going to donext?
But the minute that I startedto lean into who I was and
started to post on social mediaand build this personal brand,
things started working and Istarted to give myself
permission to do multiple thingsat once.
And I'm like you, I need to domultiple things.
(16:26):
I think really really fast, Ido really really fast.
Sometimes I don't even thinkbefore I do it, I just do it.
Sometimes it fails, sometimesit doesn't.
And you know it's a bit likepeople might look at us and go,
oh, you're so lucky becauseyou've built, you know, multiple
six-figure brands online.
Well, it's not really luck.
It's just that we just post somuch content and do so many
(16:46):
things and put ourselves outthere all the time that things
start to find us.
Things don't really find you ifyou sort of box yourself in and
play by the rule book and youknow, don't put yourself out
there in all your wonderfulspiciness.
It's when you lean into it thatthings start to happen.
And just hearing you talk aboutthat, your deep why, and if you
(17:07):
can tie everything together inthis nice little through line,
things start to happen.
And it sort of brings me tonumber eight.
One of my confessions is itstill happens now because it's
part of my why.
I didn't realize it at the timethat it was part of my why, but
whenever I would talk to peopleabout business, I just couldn't
understand why they wouldn'tjump at it, like come on, like
(17:31):
this is a great idea, let's dothis.
Like some of my friends thathave business ideas and they
tell me about it, I'm like, oh,my God, yes, let's do this,
let's do this, and you can dothis and this and this, and they
just sort of would have justlet it slide away.
And I was like, come on, let'sdo this.
This is amazing.
And so you know, I did a lot ofmy deep why work with you since
meeting you and found out thatpart of my deep why is just
(17:54):
encouraging and inspiring womenand now I've realized even
deeper these ADHD,multi-passionate women to just
do the damn thing.
Like just do it, who cares?
Like get rid of the impostersyndrome, get rid of the you
know crazy thoughts that you'regoing to have, that your family
or your friends are going tomake fun of you.
Like just do it, because it canchange your fucking life.
(18:16):
And so when I started to createcontent and then be really
vulnerable and expose basicallyeverything that I thought that
was inside my head, I began tobecome successful.
Money was just coming to me andI was getting paid to be me,
and so me having those thoughtsfor other people like come on,
(18:37):
this business could be amazing,let's do this.
It kind of works back to mydeep why and why I would get so
excited hearing other people'sbusinesses.
I just wanted them to do it,just to see them succeed and
work on them with these businessideas, and I guess that's why
I'm a coach now inside the HighPop Collective with you, like we
just coach these women to justdo the damn thing, take the next
(18:58):
step.
You've got this, we've got yourback.
That's a great idea.
How about we do this?
How about we do that?
Let's channel all of thisenergy into this thing.
And so me looking at otherpeople going, oh, like, can't
you see that that business isamazing Was really part of my
deep why and why I'm here today.
Speaker 1 (19:15):
Oh, I love that, mia, and it's so true.
And I think that's like thepower of what we've been able to
create inside the hive issupporting these women to hear
how they're creatively drivenand then kind of help guide them
in the next step to make thatactually possible and kind of
reign them in when they get alittle spicy.
Because we can see it and Ithink that's a really cool thing
is, when you work with aneurotypical coach, they don't
(19:37):
always see that it's not easy,and I don't like saying that,
because easy is whatever easy isgoing to be, and easy is what
is easy to you.
And so this conversation isactually really cool because
it's helping us open up how youcan do it differently and be
okay with that.
And for my number seven, I'dsay, for me personally, which
goes right off what you weresaying as well that it's
(19:58):
allowing you to follow yourenergy, not an algorithm, not
doing what somebody says.
And I think the reason why bothyou and I kind of viscerally
repulse at working for a nine tofive is because you're just
trapped in that you must do itmy way and if it's not done my
way it's wrong.
And whether that's my dyslexicdays where I know I felt like
(20:20):
there was always a way.
If there is a problem, I willfind a goddamn solution, and
that's like my driving force andmy passion and, I think,
allowing entrepreneurs.
If you're listening right now,this is just we want to say to
you if your energy is sendingyou towards something that
lights you, the fuck up, do that, find the magic in that light.
(20:42):
And it means that you don'tneed to have a niche, you don't
need to be in a consistentformat, you don't need to always
be the boldest, the loudest,the whateverness.
Follow the energy that's givingyou feedback from the universe,
if you will, instead of thealgorithm saying do B-roll and
put trending sounds and then saythis and then say this, and if
you don't follow that formula,it's not going to work.
(21:03):
Yes, there are formulas,absolutely.
My background is brand andmarketing and so I know there
are formulas that work.
But also, with my spiciness, Ialso know that what I've done
when I've followed energy isI've allowed myself to learn
from what some would callfailure.
I call it creative chaos, whereI've allowed myself to go okay,
(21:27):
that didn't work, try this andpivot hard and pivot fast and
pivot sharp and not slow down tothink, oh, I don't know if I
should do it that way.
What if?
What if, what if?
I think what's really powerful?
If you've got this energy thatis driving you somewhere, don't
ignore it.
Don't stop yourself and think,oh, no, that won't work.
I won't do that.
I should do it this way because, so-and-so said, this is the
(21:51):
best way.
What we like to do inside thehive and what Mia and I, what I
know we do together for eachother is we see the idea and we
look at it and go, okay, that'scool, awesome Love, that Can see
why you're passionate there.
Let's channel that energy intowhat's going to make us money,
into the steps we need to takeaction on this.
(22:11):
And if we get a few steps downthe track and we go, oh,
actually, no, that's not goingto work, let's go this way.
It is okay to follow thatenergy Like it's not a fuck up.
If you follow the energy and Ithink that's really important if
you're listening to this andyou're thinking, okay, wow, I do
have moments where I havefollowed the energy and you know
what?
I've become magnetic to peopleand people are in my comments
(22:33):
and they're liking my stuff andthey're all of a sudden want to
talk to me and want to do things, and I didn't think it was
perfect, like the guru said itshould be, and it still worked.
Don't ignore that energy.
This is massive If something'sworking.
I think it's James Wedmore thatsays success leaves clues, and
it's so fucking true.
If something works, there is areason.
So go and note that reason, andnine times out of 10, it's the
(22:56):
energy you bring to it.
And as chaotic minds, we've gotso many big, bold, beautiful
ideas and sometimes they'rereally shit and you shouldn't
actually action them.
But when you find somethingthat lights you up, that you can
action, that you can then sharewith the world and you become
magnetic to the people that needit, holy fucking shit balls.
(23:20):
That is where my passion pantslie.
If you didn't guess that,that's.
What I love to see is seeingthat light switch on in the
people in our community, in youand I, mia, seeing the light
turn on and then going okay,cool, we've got that magic.
How do we now harness thatchannel, that so that we can
make it something that will makeyou money?
(23:41):
We can make it something thatwill change somebody's life.
We will make that idea and thatshiny something and that energy
into something that willperform, and that's what I
absolutely love.
So that would be my numberseven.
Speaker 2 (23:55):
Love it and I can hear your spicy passion behind
that.
And that's the thing, like whenyou feel something and your
content and everything justseems to flow out of you that
that is what you're supposed todo.
Don't fucking go batch, createor do these big content planners
, because you might not be thesame person in a month's time
and you've just sat down andplanned out all this fucking
(24:17):
content and when you go tocreate it, people can tell
through the camera that you'renot feeling it, you're just
ticking a box.
It's according to your contentplan.
And I used to beat myself upand we've done it in business
too Like, okay, well, we boughtthis content planner, let's sit
down and plan out all thiscontent and then you evolve,
your business evolves, what youwant to talk about evolves, and
(24:39):
so that content planner that youjust spent fucking five hours
perfecting goes right out thedoor.
So don't beat yourself up ifyou can't stick to a content
plan or you can't, you know, doall these neurotypical business
guru advice saying your businessisn't going to work if you
don't plan out your content orif you don't batch your content.
Whatever happened to creatingcontent in the moment when
(25:02):
you've got a feeling when youjust want to speak so deeply to
the other person on the side ofthe phone like that is okay and
that is beautiful.
And that's the type of contentwhere people are, they feel seen
, they feel connected, they'rejust inspired.
And that's when you build thatpersonal sorry, that magnetic
personal brand where people aredrawn to you, not the fucking
(25:25):
information that you're justregurgitating off your content
planner.
That's when they're going tostart to listen and take note.
And so that actually brings meto my number six.
Confession is I don't know whatyour notes app looks like,
kristen, but mine is a fuckingchaotic shit show, a beautiful
shit show full of business ideas, content, ideas, just thoughts,
(25:49):
and I mean it's a bit like myphoto album as well is just full
of screenshots, and my computerdesktop is full of screenshots
as well.
It's an absolute chaotic mess.
But I have to almost just getit out.
I have to put it in the notesapp, write it down on my 17
fucking notepads that I've got,get it out of me and then, if I
(26:12):
don't go back to create contentabout it or do the thing, that's
fine.
It's just in my notes app, it'sthere.
It's okay to just be a bitchaotic in your notes and your
screenshots and what have you.
It's more about just gettingthat energy out and making it
flow out.
It doesn't mean you have to acton it, it doesn't mean you have
(26:33):
to jump on it, but to me,having a chaotic notes app is
better than this beautifullystructured content planner that
just makes you feel like shit ifyou don't stick to it.
And so it might work forneurotypical people, and I'm
sure it does work for a lot ofpeople.
But if you have ADHD or youdon't work that way and it
(26:56):
doesn't suit you and your brain,don't fucking do it.
Just do what feels good for you.
And the way that I've mademultiple six figures on TikTok
and I'm pretty sure you're thesame as well Kristen is picking
my phone up when I feel inspired, when I've got something to say
.
And this also comes back toyour human design that we found
(27:17):
out with Yvette that bothKristen and I are responders.
We work well when we'reresponding to something.
So how the fuck are you goingto respond to something when
you've got this content plannerand six weeks down the track you
know you've got this piece ofcontent that you're supposed to
create something about becauseyou're not responding to
anything.
You know you want to respond tothings that are happening in
your life now, what's happeningin your business now.
(27:38):
You know emotions that you havenow responding to real life,
real emotions, not planned outstuff.
So you know, my confession isthat my notes app is out of
control.
My desktop, my photos, thescreenshots are out of control,
but that is my creative chaos.
(27:59):
That works for me and Iwouldn't have it any other way.
I'm not going to have a fuckingcontent planner, sorry, so that
is my number six.
Speaker 1 (28:06):
I know you're going to hard relate to this one, mia,
because it's something we'vedone in our business and it's
certainly something that now,looking back in this journey
which is actually really quitefun I can see where I've done it
before we even named it in ourbusiness.
So that is something that, as achaotic business person, as a
chaotic entrepreneur that'strying to channel this energy,
(28:27):
and what we're talking abouttoday is, when there are so many
ideas and businessopportunities and
entrepreneurness flying around,it's often hard to validate
those ideas.
And that's something that I'vedone in my businesses and
something that now, inside ourcommunity, we ask you to back it
(28:47):
before you build it.
So, before you go and build thebig glorious thing, you want to
back it because, like you saidat the start, me, you bought
lots of domains not knowingfully what that idea is, but you
want to get them, and there'snothing wrong with that, and I
think that's the cool part isget those ideas.
Don't action them by buying it,doing the website, creating the
logo, doing all the fuckingthings and then putting it out
(29:08):
to the universe and nobody buysit.
And I think that's what,certainly from hearing your
journey and then from what we'vecreated is really supporting
you inside our community to backyour idea before you go and
build it.
And I'm a big believer in ifone person says yes, it's game
on.
If one person puts money on themotherfucking table, when you
(29:29):
give them an offer and they putthat money on the table, you're
good to go, because if oneperson says yes, then you can
build it.
If nobody says yes and you justbuild it and then you open the
doors and you've opened a shopand you build this incredible,
magnificent thing and you openthe doors to your shop and
people just keep walking bybecause you've not told anybody
(29:50):
about it.
And so you've spent, you'veinvested time, money, energy
into building this thing thatyou think will be brilliant, and
then nobody buys it.
And so we're really passionateabout backing it before you go
and build it.
And you know, even with thewedding business, we've got a
wedding business here.
I'm in South Australia, we own avineyard and I always wanted to
do it.
My husband said when we gotmarried, like why don't we just
(30:11):
do it on the farm, on thevineyard at?
Dad's been his dad's vineyardat that time and I was like,
look great idea.
But nah, because it's a bigfricking job, right, like it
would have been amazing.
But no, so I went into,obviously, our wedding.
I did a lot of the planning.
I love doing that, I'm inevents, so that was amazing.
But then it only took one friendof mine that was like hey,
would you actually like, wouldyou do weddings on your vineyard
(30:34):
?
And I was like, yep, absolutelyI would.
She was like, okay, well, ifyou know, if you're happy to
have it there, we'll pay foreverything, all the setup.
We'll pay to buy the drinks andthen like the glasses and then
you can keep them and we'll payfor the marquee and all that and
then you can build that.
And I was like, great, becausemy dream is to build a bespoke
wedding venue.
And she was like amazing, I'llpay for all the things, you plan
(30:56):
it all, you organize it all,you execute it.
And we'll kind of like it wasbacking it before we built it.
So she backed the idea.
It allowed me to then build anonline presence, it allowed me
to build surplus testimonies, itallowed me to build inventory
and all the things that I neededto make this business work.
Because she was the one thatwas like, yeah, I'll do it when?
If I'd done that for my ownwedding, sure I would have had
(31:19):
that success.
But I've since seen otherpeople do that in the industry
locally, where they've done itfor their own wedding, with this
momentum and steam in thephotos, but they haven't been
able to follow it through totake it on to other people's
wedding, because it's adifferent thing, it's a
different ballgame.
You're working with differentthings in general to make it
work.
So this was a real opportunitywhere it was back it before you
(31:40):
build it.
So that's just one example ofit.
It's, you know, it goes into alot of things Mia and I have
done.
You know, like when we didBetty, when we launched Betty,
our AI agent, you know we madesure that we backed that before
we built it.
When we opened the Hive it wasoriginally the digital Hive hub
we made sure that we went out tothe audiences that we had
(32:02):
created and said, hey, would youwant this Jump on the wait list
?
They jumped on the wait listand all of a sudden we're like,
okay, first 30 people that sayyes and put some money down as
the founding members you're in.
And I remember, like me,remember we said to each other
oh my God, if we get like atleast 10 people saying yes, this
is a thing.
And then all of a sudden weopened the doors, we had 30
people in the first like hourand then we were both bathing
(32:25):
our bloody kids because it was aFriday night.
I'll never forget.
We're bathing the kids, sendingSlack messages like oh my God,
there's like 35 people, there'slike there's 40 people, like do
we shut the doors?
And in the end, I think weended up shutting the doors at
45 people or something like that.
But that's because we backed itbefore we built it, and so we
teach that.
We teach that to you as anentrepreneur how do you back it
before you build it?
Like, this is the stuff that welove to do as like channel that
(32:48):
chaos into showing you what'sactually possible.
So that's my number five, Ibelieve.
Speaker 2 (32:54):
Isn't it funny that both of us, without confessions,
we both think that contentplanners are just, it's just not
.
It Like it's just we're not atschool anymore.
It feels like homework and ifyou're trying to run a business
by design, by you know.
The whole reason why we startbusinesses is to live a life
that feels good and you can workwhen you want to work and do
(33:14):
what you want to do when youwant to do it.
Like you don't want to putyourself inside this box and
constrain yourself to rigidcontent planners and things in
business that just don't feelgood to you.
Like we're fucking adults, likewe can break the rules.
We can do things the way thatwe want to do them and still be
successful, and Chris and I aretestament to that.
(33:36):
You know we continue to makemoney every single week.
I don't know if we've had a $0day since we started, basically.
So it is a fallacy that youhave to put yourself inside a
box and abide by the rules andlisten to these gurus and do it
their way or it's not going towork out.
So we're both pretty contentand pretty happy that content
(33:56):
planners don't work for a spicybrain.
So don't beat yourself up.
If you cannot stick to acontent planner my number what
are we up to?
I think this is my number fourconfession.
This one's a little bit deepand a little bit emotional and a
little bit vulnerable, becauseI do know that you feel the same
way, kristen.
So I can assume that a lot ofother business owners feel this
(34:17):
way.
But especially for us who dohave this ADHD, multi-passionate
, like this fire in our belly,is that sometimes I hyper-focus
so hard and for so long that Ilose myself in my business.
And I hate to admit this, butsometimes I would rather sit
(34:39):
down and do work on my businessthan hang out with my family or
go out with my friends.
And I hate saying that, butit's true, and I don't like this
part about business and how Iam.
But the hyper-focused sessions,they're really intense and
they're really hard to break andsometimes I just wish I could
(35:02):
go to another city in a hotelroom for two weeks, lock the
door and just hyper-focus theshit out of what I wanted to do
in the moment.
And you know, obviously there'dprobably be some
procrastination there as well.
But this whole idea that thishyper-focus is a bad thing is I
(35:23):
don't think it's a bad thing.
I think what we have to do islearn to manage it so that we
don't burn ourselves out or pushpeople away or, you know, have
our kids say to us, mommy,you're always on your phone or
you're always on your computer,when we just want this to work
so badly and we feel sopassionately about what we're
doing and we love what we'redoing and it's fun, you know.
(35:46):
But there is that fine linebetween obsessive and then also
not doing enough that it's notgoing to work.
So I think it's hard for atleast entrepreneurs who work
from home.
People are going to see andlook at you like you are always
on your computer because yourcomputer's at home.
You're hanging around thecomputer, you're attached to
(36:08):
your phone, so you know youmight be doing something work
related on your phone, butpeople around you just think
you're always on your phone.
So that part of it is difficult.
But if we were in a normal nineto five job, we would be
commuting for two hours a day,perhaps in the office 40 hours a
week.
You know, sometimes it is hardto turn off, like switch off,
(36:28):
when you're at a job and youknow, when I was a paramedic, I
would bring my work home with mebecause I was thinking about a
job or I would have anxietyabout, you know, the night shift
that I was going on to the nextday.
So I mean you can look at thesehyper-focused sessions as bad
and sometimes I feel horriblebecause I would sometimes rather
just sit down at the computerand get my work done than, you
(36:49):
know, go out and take the kidsto, I don't know the park or
whatnot.
But it's learning to againcoming back to this, channeling
your energy and your hyper-focusinto things that are going to
make you money.
So if you're in thishyper-focus session, you need to
step back and say to yourselfokay, is this pushing the needle
(37:10):
forward?
Is this progressing me in someway?
Or am I staying up till threeo'clock in the morning just
tweaking a logo or a website,because I'm a perfectionist and
I want it to look good?
So I've had to learn that thehard way and just channel my
hyperfocuses into things thatare actually pushing the needle
forward.
(37:32):
Confessions of an ADHDentrepreneur.
Part two is Mia just keepstalking into Slack and thinking,
oh, the sound sounds a littlebit weird, but I'll just keep
going.
And then I just realized that,oh, my $350 Rode microphone
isn't actually on the rightsetting in Slack.
(37:53):
It's on the right setting forall the other things in my
computer, but Slack, no, it'syes, not set ons.
I had to realize that half ofthis podcast is going to be shit
sound and then the other half,or the very ending of my part,
is going to be good sounds.
Speaker 1 (38:12):
Okay, my number three for me is one that you I don't
know it kind of felt like.
Is it like?
I don't know if it's the bestone, but it's something that I
certainly feel like, somethingI'm feeling more now as a woman
in my forties, heading intofucking perimenopause and all
the things.
And something that I don'tthink I identified a long time
ago is that the content plannersthat people have you stick to
(38:37):
and the rules around that canmake you feel so boxed in that
you actually are repelled tocreate the content.
You're repelled to do the thingthat they're meant to do, and I
kind of look at this as a bitof a strategic overload means
that you don't actually do thedamn thing where if you know
yourself enough and I believeand call me out if I'm wrong
(38:59):
here but I believe that as amulti-passionate entrepreneur,
someone who's creative, you know, with ADHD, with you know a bit
neuro-spicy, I don't know Ifeel like maybe are we more in
tune with how we think and feeland that it doesn't.
And for me personally, I'lltalk a personal story.
For me, if I'm not feeling likesomething, I won't do it when,
(39:23):
if I can find joy in somethingthat I'm doing.
I will sit in that flow, and soI know that there is a
strategic way to do marketing.
I've done it for 20 years.
I know how to get the brandstory out of people.
But for me it is asking theright questions.
For me, it is listening andresponding to what's going on
(39:44):
around me.
And I can't respond to what'sgoing on around me if I batch my
content and I just put it outto the world because it doesn't
sit right with me.
It's physically hard for me topost that piece of content
because it doesn't resonate andI know that it won't hit in the
right place it needs to for theperson I'm talking to.
(40:05):
Where, when I respond and thisis a big part of my human design
as well, and I know, mia,you're the same when we respond
to what's going on around us,that is where the magnetism
erupts.
That is when people start goingoh my God, you're in my head.
I feel that way.
I can't believe.
That's exactly how I feel.
I thought it was just me, andthat's what's powerful and
(40:26):
that's what I think is reallyexciting about what we share
inside the Hive is we allow Ihope we allow our members to see
that there are so many waysthat you can get the same
results, but doing it in a waythat feels aligned with you and
not built into this system thatyou think you have to do.
(40:48):
The copy-paste system that thegurus sprout to you.
I know that and I've done itbefore.
I'm scrolling social media andI'm looking at it and I'm seeing
all these gurus like this ishow you get viral content, this
is how you plan this, this ishow you do that.
And we say in our own stuffbecause, say, with UGC, there's
a formula to creating,converting content, absolutely.
(41:09):
But it's like baking a cakeright, if you miss the eggs, the
flour, the milk, I don't know,the cocoa, and it's a chocolate
cake, it's not going to be right.
So that's you know.
If you miss those keyingredients, it's not going to
be right.
But if you put all of the keyingredients in in any fucking
order you want unless it's asponge, because sponge cakes do
(41:38):
require you to do things in aspecific order, as my auntie
would tell me time and timeagain but if you're baking a
chocolate cake and you put allthose damn ingredients in the
bowl and go for it, you're stillgoing to get a chocolate cake.
So when it comes to creatingthat converting content that we
talk about, say in UGC, there'sa formula, but you just need to
know what parts of the formulayou highlight and when you
(42:00):
highlight them.
But if all the parts of thepuzzle and all the pieces of
that mixture of the cake isthere, you're still going to
come out with content thatconverts.
So what I wanted to kind ofround this part out with saying
is celebrate those moments whenyou just create content that
feels good.
Know that if you are aligned toyour why, if you're aligned to
(42:21):
who you are, what you stand forand your personal brand is so
unfuckable that you know I standfor this.
It might not be the contentpillar I should be talking about
on a Thursday fucking morning,but I know that right now this
resonates with me and I knowthere is one fucking person out
there that needs to hear this,and I think that's where I get
(42:41):
really passionate and I know youdo too, mia because that's the
content I want to create andthat's the fucking content I
want to consume is hearingpeople in that moment tell me
something that means somethingto them, not something that
batched a month ago or twomonths ago, so lean into not
having to have a plan.
Speaker 2 (42:58):
All right, let's get into a pretty spicy confession.
This is number two for me.
I know that my partner does notlisten to this podcast, unless
he does in secret, so he'sprobably not going to hear this.
And I know Kristen has a verysimilar confession with the
amount of money that she's putinto her businesses as well.
But ADHD is we're not greatwith money.
(43:21):
Look, we, you know, tend toimpulse buy and we're bad at
saving, and you know we've gotstuff going on right.
So I've spent a lot of moneytrying to build businesses.
Am I ashamed of that?
Not really, because each pennythat I've put into a business,
failed or not failed, has gottenme to where I am today.
(43:42):
But I really want to touch onthis because I know there would
be a lot of people out there whohave invested in things to get
them further and have not workedout.
But we've got to remember thatmoney is just energy Money in,
money out.
It is okay.
One of my businesses.
I spent $20,000 on productwebsite just stupid shit.
(44:08):
I did not back it before Ibuilt it and that business made
me probably about a hundredbucks.
So if you have invested a lotof money during your business
journey, whether that be coursesor products or a million
software applications to buildwhat you've got to build.
Just know that money flows andwhen you're building a business
(44:29):
you do have to put money in toget money out.
Taking some risks in business isactually a good thing and I
don't know if you know this, butpeople with ADHD are 300 times
more likely to start a businessthan a neurotypical.
So we've got that impulse, thatrisk-taking behavior, that
problem-solving behavior, and abig part of that is being
(44:52):
willing to risk money and investand do some crazy shit to make
a business work.
And sometimes it does notalways work, but having that
shame like oh my God, I justspent $20,000 on this business
and it didn't work, you need tostart reframing that.
In that was a $20,000 lessonthat could potentially take
(45:13):
other people $100,000 to learn,or it's hard for me to explain
this, but me putting $20,000into that business was way more
valuable, way more better moneyspent, than learning those
lessons the hard way over 10years just by, you know, little
(45:36):
trial and errors or buyinglittle courses here and there
along the way.
I look at that as a reallymassive learning curve in my
journey and the money it comesback.
It comes back, and you can'tget too hung up about being
willing to invest in yourselfand in your business because you
don't know what's going tohappen.
You don't know, it could be themillion dollar idea that just
(46:00):
blows up, and if you don'tinvest that money in the
beginning, you'll never know.
And so running a business it'srisky, but I look at it as way
less riskier than spending therest of my life working for a
boss for $38 an hour just hatingmy life.
So if you have invested a lot ofmoney in business, don't worry.
(46:20):
We've all been there.
We've all done it.
It's fine, it's hard, but justknow that if you want to run a
business, you kind of have tojust keep putting money into it.
Otherwise good luck.
Unless you've got this unicorn,something or other and you're
okay with spending a lot of timeon organic social media and
(46:42):
everything's working perfectlyand everything's a profit, which
nine times out of 10 doesn'twork like that.
Just be okay with investingmoney.
But if it doesn't work out,just know that it's all to do
with the learning.
And if you didn't invest thatmoney, you wouldn't have learned
those lessons and you wouldn'tbe where you are today.
So don't worry about it.
(47:03):
Money flows, money comes in,money goes, it all goes around.
But your risk-taking andimpulse behavior is actually
what's going to make yourbusiness work in the long run,
because if you don't have thosetraits, it's going to be really
hard to create anything that's,you know, going to stand out.
All right, we're getting to thepointy end of this whole
(47:25):
confession leak 50 Shades ofADHD, spicy Confessions of an
Entrepreneur, and this is numberone.
And this is a really, reallybig one for me and I think I
assume would be similar to otherpeople, and I've had to work
through this.
But one of the biggestchallenges that I've had in
(47:47):
business and in building apersonal brand versus just a
product is being okay withtelling the world that this is
who I am, this is me, this iswhat I'm doing, this is me.
(48:08):
Now, when you've got a physicalproduct right, I didn't really
have any issues with tellingpeople that I had this product.
I had this platform or thesestickers or these swings.
It was just the product and itwas all about the product.
And I was kind of okay withthat because I could talk about
the product.
It's got beautiful fabric, orit's made in Australia or it's
(48:31):
got these unique selling points.
But when things started tochange and I started to create
content and all of a sudden Iwas the brand, I was the product
, it became really reallydifficult to tell people what I
was doing.
It kind of felt like thisfluffy, I'm just creating
TikToks.
It was just a really reallyawkward conversation.
(48:55):
But the thing is, when Istarted to do that, that's when
I started making money almostimmediately.
So I find this really weirdcorrelation between telling
people that you've got thispersonal brand and like you're
monetizing you and your life andyour knowledge, versus I have
this product for sale.
Like I just feel like it's thisweird thing and I know it's to
(49:21):
do with ego and you know you getthese thoughts in your head
like people are going to lookdown on me if they think that I
just create TikToks.
And you know I'm an influencerbecause brands are sending me
products and I'm creatingcontent for them.
So you know it's something thatyou have to work through and
the minute you start to realizethat people are just like their
(49:43):
thoughts about you are so muchworse inside your head, like
when you really really thinkabout it, their thoughts about
you are just these little randomelectrical things that are
firing off in someone else'smeat that's inside a skull,
(50:04):
someone else's meat that'sinside a skull.
We just put so much emphasis onour ego and what people are
thinking about us that it stopsus from just going full hog on
what feels good to us and whatwe want and the life that we
want.
When I had these product-basedbusinesses, I fucking hated it
because I had to get shippinglabels and go to the post office
and post things and like itjust wasn't the kind of work
that I wanted to do.
(50:25):
But when I get paid for myselfand I have this digital product
and you know I love it, Ifucking love it.
And I was like why is it sohard for me to tell everyone
that this is what I do?
And it just all comes down tothat, those stories that you
tell yourself.
And you know, nine times out of10, people aren't thinking
about you that much.
(50:45):
They're thinking aboutthemselves and what they're
doing.
And if there is a group chat andyou're, you know, getting
laughed at inside the group chat, well, it's none of your
business.
Really Like who fucking cares?
That's them and that's whatthey're doing and that's their
opinions and live outside thatgroup chat and nine times out of
10, they're still working in ashit job that they hate.
(51:07):
They don't want to be there,and people that are doing more
than someone else are nevergoing to talk down on people
underneath them.
It's always the people that arebelow talking shit on people
that are doing more than them.
So that's part of my confessionthat I am still working on today
.
But it's just owning your space, owning the life that you want,
(51:28):
owning the way you want to makemoney and owning your personal
brand.
And that's the only way up.
And you need to stop hidingbehind your product, hiding
behind the camera, and the moreyou do it and the more you get
out there and the more you justown your space hiding behind the
camera, and the more you do itand the more you get out there
and the more you just own yourspace, beautiful things can
happen and it just gets betterand better and better and things
start to fall on your lap.
Speaker 1 (51:49):
Oh, my God, mia, I love that so much and I feel
that so much, and I think, kindof how we wanted to wrap this up
is just because we don't leaveanything on the table for you
guys like we bare our souls heresometimes.
And so me and I thought it wasappropriate to drop in here the
conversation we recently had inSlack.
That kind of was the catalystto this whole unfolding that I
(52:13):
think we're going through andwe're sharing with each other
and we're sharing with you rightnow.
Now hear me out here because Ijust had a.
I'm just going to spit this outbecause when you're talking it
hit me.
So I think and I know we'vemoved away a little bit from the
why being the foundation.
I know it's my piece of thispuzzle, but I think it is so
(52:35):
undervalued what we can bring tothe table in this Y piece.
Watching that video, that Yvideo from Simon Sinek that is
the biggest part of my entirestory.
I would not still be herewithout that fucking moment, and
that was 10 years ago.
That was when we started theYonet Project, that was when we
(53:02):
started the Own it project, andI knew before that that I
delivered things that came frommy soul, like when I left
corporate and I moved into myown business.
I worked for a company calledCandid Jewelry.
I don't know if I've actuallycompletely told you this story,
but it's basically a jewelrybrand.
It was local in Adelaide.
You had pieces of jewelry withquotes on it.
My quote was own it.
And everybody spoke about, likeyou can make a piece, kristen,
(53:23):
what do you want to be?
And I was like, oh, I don'tknow.
And they're like, what aboutown it?
You always say that, like, ownyour space, blah, blah, blah.
That's how that started.
So that was where and I wasdriven by this need for people
to know that they need to ownwho they are, be fucking solid
in that foundation, like sosolid that you cannot build a
house on sand, like.
That's been something I've saidsince way back, like 2014, days
(53:45):
right, and the On it Projecthappened through the birth of
that.
That video happened to me.
That's the story we shared withthese young women, and these
young women were blown away withthe fact that, like they needed
to own their story and standstrong in those foundations and
from those foundations, fromthis fucking core that we're
talking about right now, theycan fucking do anything.
And so this is weird for me now, because I don't want to blow
(54:06):
my own trumpet, but I think ourmethodology and our systems for
spicy brains and I'm not ADHDdiagnosed, I get that, but
having the dyslexia, themani-gen, probably fucking ADHD
I know that without that solidfucking foundation to the core
of who I am, I would not stillbe I'm fucking getting emotional
(54:27):
I would not be able to still behere because it wouldn't work.
The wedding business that'sfucking Kristen, jesus Christ.
The wedding business wouldn'twork without me knowing what I
stand for, who I am.
The wedding business wouldn'twork without me knowing what I
stand for, who I am.
Why, fucking, what is wrongwith me, sorry, why I'm so
(54:48):
driven to give a shit aboutpeople.
And you think about when all ofthose women in the digital hive
found out about the why method,what changed in them?
Because those women, most ofthem, are still with us, because
we put a fucking emphasis onyou get this, you dig to the.
Should I go that way?
No, like the local edit thatI'm doing now, I would not push
(55:10):
this.
I would not care a fuck aboutthis if it wasn't aligned with
my values and my core being tosimplify something.
That's fucking hard for peoplethat aren't creative and spicy
like I am.
So I kind of feel like, do we goback to that route and make
that a much bigger, bolder,beautiful thing?
Because we are not here to belinear.
I am not here to do the samething as everyone else, and
(55:30):
everyone else is doing thefunnels and the this and the
fucking that.
This is the thing that it makesus completely different for
40-year-old women that havenever done this work, and when
you do this work and you do itright, those women are still
with us.
Oh, I'm passionate as fuck aboutthis.
You know, we were talking abouthow we were feeling with
(55:50):
creating content, how we werefeeling with you, our ideal
customer, you, our incrediblelistener, and how we were
helping, and how we felt sostuck in this fucking box, as
you've just heard.
And this was just, you know,with Mia talking about being
herself and showing up asherself and us understanding the
purpose and the need for yourdeep, deep why.
(56:13):
And so we just put this snippetin here, because this is
literally a conversation thatMia and I had with each other
via Slack and we thought youknow what?
Maybe let's drop it in here,just so you could really
understand the conversations wehave with each other to make
sure that we get this right foryou.
Speaker 2 (56:28):
Yeah, so let's wrap it up there.
And you know, christina, Ithink this whole entire
conversation today andeverything that we stand for and
everything that we embody andour success and what we love
doing and teaching the studentsinside our community, is that
even if you do have an ADHDbrain or a many I was going to
(56:48):
say fanny gen brain, can we callthat fanny gen?
Now, you're a fanny gen.
It doesn't matter how yourbrain works, or even if you're
completely neurotypical, it doesnot matter.
But every single ounce of yourbusiness and everything that you
do should tie back to you andyour personal brand.
(57:10):
Without your personal brand, youjust have a product and these
days it's not enough.
Honestly, it is not enough tojust have a product.
People want to know about you.
People want to know yourthoughts, your feelings, what
you do every day, who you are.
People thrive off that.
Look at celebrities.
People just love them, not justbecause they're a good actor,
(57:32):
but because we feel like we getthis insight into their lives
and that allows them to sell aperfume, sell a handbag, sell
makeup.
Put whatever they want out intothe world and people will
fucking buy it because they area solid personal brand and
people just want to buy fromother people.
(57:55):
So everything that we've talkedabout today, all of our
confessions, everything that weembody as the hive and who we
are, is basically empowering youand inspiring you to build your
own unfuckable personal brand.
Because when you have thatpersonal brand that cannot be
taken down, you cannot quitbeing yourself.
(58:15):
It doesn't matter if you pivot,if you change a little bit, if
you morph, if you evolve,because you can't quit your
personal brand.
You can quit a product, you canquit a niche, but your personal
brand is what's going to stickeverything together and that's
where you're going to find truesuccess is with you as a
(58:35):
personal brand.
So take that home with you.
Or, as Kristen would say, putthat in your smoke and pipe it.
Put that in your pipe and smokeit, oh God.
And that's another thing too.
We're content creators, we'repodcasters, but you think we can
talk all the time.
No, I can't talk.
And we love this messy,unscripted don't edit that stuff
(58:57):
out kind of vibe, because it'sreal, it is us, it is real, this
is who we are, and people giveus money to be in the room with
us and to learn from us and getaround us, and that's why we
love our community, because it'snot a course, it's not a
step-by-step this is how you'regoing to make a million dollars.
We're a community, we'relifting each other up, we're
(59:19):
empowering these women to builda personal brand.
That is unfuckable.
Yes, there are some marketingtechniques and some things that
you need to know, but we twistthem in a way to suit spicy
brains and we fucking love it.
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