Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good.
You’ll hear how a perfectly-timed email led to a partnership with Forbes 30 Under 30 founder Ollie, and how our shared values creator ownership, transparency, and direct brand access formed the foundation for a platform built by creators, for creators.
We break down:
- Why UGC creators are done with platforms that take a cut of their pay
- How you can keep 100% of your earnings and still grow your creator business
- Why Fingertip’s tech stack is a game-changer for managing portfolios, contracts, and invoices
- What this means for brands tired of scrolling TikTok to find creators
- How you can join the marketplace now for just $10/month
Whether you're a creator sick of chasing briefs or a brand craving better content sourcing, this is your backstage pass to the platform that’s redefining the UGC space.
🐝 FREE 3 DAY BOOTCAMP 25, 27 & 28th August
🚀 Join the UGC Market Place HERE
💸 Start UGC HERE anytime
📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @hivehubcollective
Products We Recommend & are Affiliates for:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go, guys beprofessional guys, I'm going in.
(00:56):
Okay, there's that intro done.
Speaker 1 (01:03):
Welcome to the I Am that Content Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat scale.
Welcome, I'm Kristen Werner,joined by Mia.
Let's go.
Welcome to the podcast.
Today.
Mia and I have just come offthe back of a fucking great chat
(01:28):
inside the hive live with avery, very, very exciting thing
that is happening in terms ofsomebody we've partnered with to
do something very fancy,fucking schmancy in the UG space
, but also in the link in biospace.
We just had Ollie fromfingertipcom.
We got fingertipped.
(01:48):
Yeah, we got fingertipped.
Yes, we've been fingertipped.
Can we unfold what thatactually means?
Because to the outside world,who's listening?
You guys are like gross.
What are we talking about?
Speaker 2 (01:59):
Yeah, yeah, look, we're kind of breaking up with.
Speaker 1 (02:03):
Stan Storm.
I mean they've been so fuckinggood to us and like Stan's store
makes so much sense.
But something's happened andit's Australian and we're kind
of sick for it and we want totell you a little bit about it.
Speaker 3 (02:21):
It's been really great to work with you guys so
far and kind of building outwhat thing it could be for your
audience and for everyone onthis call.
Like, I really appreciate yourtime now and I'm really excited
to share what fingertip is about.
So my story I'm from melbourneoriginally, I moved to sydney
and I'm now married and we haveto compromise between melbourne
and sydney and obviously it'ssydney.
(02:42):
I don't think I had much of achance there, but very happy
here, and my experience has beenin quite a few different
industries.
I worked at L'Oreal incommercial strategy.
Then I went up to Sydney andjoined Klarna, which is the buy
not pay later, when buy not paylater was like hot shit.
And then I've worked in a coupleof other startups and it got to
a point about two years agowhere I was working in the
(03:04):
startup I wasn't feeling asthrilled by the leadership of
that company, but I love theproduct and I was like man, if I
just had my own time and my ownchance to give this a crack,
like maybe I could make itsomething.
And so I thought you know what?
Fuck it.
Excuse my language, fuck it.
Speaker 1 (03:20):
That's very welcome here.
The very same place.
Speaker 3 (03:24):
And I just thought I'd give it a go, and my fiancee
at the time was very supportive.
Probably shouldn't have boughtthe engagement ring two weeks
before quitting my job andgiving fingertip a crack, but
that's the lesson a betterdecision, I feel I think I
probably should have waited noway that I didn't wait, because
it might have been some costumejewelry otherwise and so I just
kind of started this journey.
(03:45):
And I started it with someother co-founders who were
involved in a previous startupas well, and I had started the
fingertip journey withoutactually knowing what fingertip
was going to be yet.
I knew that there was a problem, but I didn't.
How do these small businessesor these independents or these
(04:06):
freelancers, sole traders, getonline in a way that isn't
intimidating or expensive andit's really, really accessible?
Because those are the threereally important pillars of what
we've eventually built.
So I spent six months justhustling, literally walking the
streets, speaking to as manydifferent businesses as possible
, from tattoo artists to cafeowners, to retail shops,
(04:26):
whatever it be.
And my initial version offingertip was a little bit more
QR code centric, and the ideawas to have a QR code in every
single shop front for mom andpop shops that would lead to
this business hub.
But as I learned as I startedpitching this to hundreds of
businesses a week, was that theywere more excited by this
business hub.
So then I flipped the pitcharound and started pitching the
(04:49):
fact that I could help them getonline in a really easy way and
get all the different bits ofinformation from different
platforms into one clean andaccessible platform, and that
seemed to make their ears prickup.
So that's kind of when thefirst iteration of Fingertip was
born and when we startedbuilding it A couple of months
after that, I brought on atechnical co-founder His name is
Matt who is incredibly talented, and then from that point on it
(05:12):
was just like a rocket shipwhere we started building really
really fast.
You know Kristen and Mayor canattest to that that we like to
build and listen and constantlykeep iterating, and so that's
when fingertip was born.
And the first version offingertip, which I'll go through
with you guys in a second, wasa website builder.
We just wanted to not be assimple as a link tree, but then
(05:33):
not as scary and as intimidatingas a Squarespace or a Wix.
So what's that middle spacegoing to look like and how am I
going to make someone reallyconfident that they can go in
and update whatever they need?
And for Matt and I it was likeif our mums can use it, then I
think we've built somethingreally good.
So that was kind of like thetest that we used and it's
worked really well.
(05:53):
And then after that, it wascalling up customers for months
being like hey, I'm Ollie,really appreciate you taking a
chance on fingertip, but what doyou actually want out of this?
And from those conversationsand from those coffees that we
had hundreds of coffees that wehad over the three or four month
period of feedback, we learnedthat they needed not just a
website builder that is mobilefriendly, but a appointment
(06:14):
scheduler, an invoicing tool,the ability to sell products or
to generate surveys and forms,to write blogs, whatever it be.
And we're constantly iteratingand continuously listen to our
customers.
And that's essentially what'sbrought Fingertip to what it is
today.
Speaker 2 (06:28):
It's very, very cool, and I'm just going to plug you
for a minute because youprobably won't do it yourself,
but Ollie has won a few prizes.
I'm just going to read them out.
So you've got the 2024 AirWallex Australia E-commerce Tech
Innovator Award, which is verycool.
You've been named the Nora TechEvangelist of the Year also
very cool.
Forbes 30 Under 30, amazing,and also winner of the PAWS
(06:52):
Awards Prodigy Prize.
So you're a busy man.
You've done it all.
It's only the beginning.
Speaker 3 (06:58):
That was very nice.
I didn't know you were going todo that.
Speaker 2 (07:00):
It's amazing.
I can't not say that you'vedone amazing things and
fingertip really only launchedtwo years ago not even 12 months
yeah, so you've done a lot.
Speaker 1 (07:10):
To put it into context, certainly for our
community.
You know we're very across thedance floor and all that kind of
stuff, but what we love when weconnect with you and you showed
us fingertip, it was like holyshit.
The possibilities are endlessand you've created something
that is so user-friendly and soeasy to change and move about.
And I think the way that you'relistening to customers and even
(07:33):
the way the conversations thatwe've had with you the ability
to go, yep, cool, we'll try it.
Like I think that's what makesbusinesses like Fingertip so
easy to work with is becauseyou've got people that are ready
to go yeah, fuck it, let's giveit a shot.
Didn't work, okay, we'll tryagain.
Like that's what probablyattracted us most of anything.
I think Ollie sent us an emailand, um, the kite site guys
(07:54):
introduced us and so he sent usan email me and I working.
I was like and we were justbuilding what is UGC, hide
ourselves, right, that's what wewere doing at the time.
We got Ollie's email and me andI were like, fuck it, should we
just reply?
Like we can chat.
And then we replied.
He replied and within like what20 minutes we were on a call
together.
So, like it's just reallyexciting to be in a space with
(08:16):
people that are willing to givestuff like this a try and
getting into fingertip and usingit and understanding it.
I think you guys are going tobe blown away with the cost
saving that you have insomething like fingertip, but
then what it's actually able todo for you and your business,
and when we also show you thathow we've combined the Hive
marketplace with this, the UGCmarketplace with this, it's just
(08:38):
really incredible that thereare tools now that you can use
in your business that really,really work for you.
So that's kind of how this allamalgamated If you're trying to
understand what it looks likewe're going to show you a bit
further.
Speaker 3 (08:54):
But yeah, you guys move fast and we like that a lot
.
It's such a pleasure to hearwhen people are excited by
fingertip.
As much as we wanted feedbackfrom our customers, it was also
really exciting to hear thatpeople loved it as much as Matt
and I loved building it.
We're building something thatMatt and I are excited by.
I wish I had something likethis with all these crazy, weird
ideas I had growing up.
(09:14):
The hardest part is just findingthe right platform to get
started, whether it be washingcars or dog walking or small
little startup ideas.
I just needed one place toconsolidate this information, so
at least it seemed moreprofessional than just an idea.
It was just something to getstarted, and the great thing
with fingertip is again, like Imentioned before, it's all about
accessibility and affordability.
(09:35):
The decision that people cometo whether they're going to
start that hustle or not or, youknow, start a new business,
whatever it be it's a lot ofstress comes with that decision,
so we want to try and make thatas easy as possible and
risk-free as possible.
You can start for free withfingertip and jump into the
features without overcommitting,and we're confident that once
you do, you know, give us a gothat you'll love it.
Speaker 1 (09:58):
I think the other thing, like before, which we can
clearly tell but you guys areAustralian and I think, like
most of our communities, we havesome US and some UK, but most
of us are Australian and it'sjust nice to hear an Australian
business owner doing shit likethis for us, where it's not
common and that's what we loveabout what Mia and I have built
(10:18):
is there's not a lot of peoplein Australia doing what we do
for a community, for what we do.
So it's just really nice thatthe partnership has worked like
that, that you guys are also umin Australia as well.
I think that's part of thesupport we're really excited
about yeah, so we'll rewind backto how all of this started.
So I'm gonna put a sound effectin here when I do it.
(10:39):
So this one time, this one timeat BrainCamp.
Speaker 2 (10:45):
This one time I had this adhd idea to create a whole
, entire ugc marketplace, and socreators didn't have love about
that idea.
Speaker 1 (10:51):
Dear me, is you, like in our slack channel, put like
I've had this idea, it's amazing, but I just need to sit with
that and get it out.
I can't tell you yet.
So there was like a pause oflike, like every so often we
have these, theseentrepreneurial adhd ideas
sometimes we act too fast orfuck it up and sometimes we go,
no, I'm going to let it sit.
And you didn't let it sit and Iwas like fucking tell me.
And you're like it's not readyyet.
Speaker 2 (11:12):
I had to let it sit, I had to make it sound really
good to you.
Like I felt like I was pitchingthe idea to you because I'm
like, well, this could befucking good, but I've just got
to make it sound really, reallygood, and so I was getting it in
my head.
I'm like, yes, this is a bigproblem, we're solving a problem
.
This is, you know, somethingthat our creators need.
And anyway, I had this ideabecause, obviously, I've been a
UGC creator for three years nowand I've worked with a lot of
(11:35):
brands and I've worked on a lotof platforms and with agencies
and recently I've been, you know, I've had a bit of an influx of
UGC jobs and it's starting toreally piss me off with all of
these agency fees and Upworktokens and Upwork fees and fees,
(11:55):
fees, fees, fees.
And you know, a few times I'veworked with agencies and they're
like, oh, our budget for you is$200.
I'm like, well, our budget foryou is $200.
I'm like, well, no, no, no, Iknow that you're charging the
brand thousands of dollars to dothis, no, and so it's just,
it's a thing Like there'sthere's fees.
And I thought, these poor brandswho don't go through UGC
(12:19):
platforms and who don't gothrough.
Agencies sit on social mediascrolling, scrolling, messaging
hundreds of creators, only tofind that it's not the right
match or, you know, go back andforth with emails for ages and
just doesn't work out.
And there isn't really aplatform dedicated for UGC
(12:40):
creators where brands can findthem and work with them directly
, without going through thetokens and the platform fees and
the terms and conditions ofsome of these UGC platforms.
Basically, you're signing allof your content away, you're
signing usage rights away,you're signing your what do you
call it?
The rights to your content.
(13:01):
So they own your content andthey want all the raw footage
for free, and it just goes onand on, and so I'm like well,
there's nowhere for us to go andbe found.
Why don't we build it?
And so we started building it.
Speaker 1 (13:16):
We did do what we say , though, mia, and we backed it
before we build it.
Now, this is something massivethat we talk about inside our
community, and for those who area little neuro-spicy, for those
that like to pivot and like tojust fucking do shit, we do have
a process that is back itbefore you build it.
So you want to back your ideabefore you go and actually spend
the time in building it, and wedid that.
(13:36):
In our community, we're like,fuck yeah, so we backed it
before we built it.
Speaker 2 (13:40):
And this is a good lesson too.
If you've been in a niche orsomething and you've established
a problem and you think you cansolve it, go for it.
But go to your community, askthem.
Just reassure yourself, itmight be a problem for you, but
no one else gives a shit aboutit.
So you take that problem, youfind a solution.
(14:02):
You go to your audience, youask them is this something that
you would want?
And our community said hell,yes.
So, like right, we've got await list, get on the wait list.
And we're going to startbuilding this thing.
And, as the universe has it, wewere building this thing and we
were getting into all the techand the software and doing all
(14:22):
this stuff and we got thislittle email from this random
guy.
As we were building, said thing, said thing, luckily only a few
weeks in, not like months intoit.
And he's like um, a friend toldme to get in contact with you
guys and just want to see ifyou'd like to I don't know see
(14:43):
what we do and see if we can.
I don't even remember what theemail was.
Basically it was just like acouple of sentences.
Speaker 1 (14:48):
It was basically like hey, so-and-so, said get in
touch, this is what we do.
And we kind of clicked on thelink and we were both working in
Slack at that time.
We're like fuck it, We'll justemail him back.
So email back saying, yeah,cool, we're here, like if you
want to jump on now, and he'slike great.
So he jumped on and like withinit would have been like a half
an hour turnaround.
All of a sudden we're on a, ona um google meet with him
(15:08):
finding out this and like blownaway, like we're like boom, like
the mind blown.
Speaker 2 (15:12):
Emojis everywhere, yeah yeah, I think we fell in
love with ollie straight awaybecause immediately, like this
guy works as fast as us.
Speaker 1 (15:18):
He works fast, he works hard and what he's
building is fucking sick andhe's got that attitude that we
love and that what we've gotinside our community like
anything's possible, like cool,you don't know.
Well, we'll find a way, we'llfind a way like it'll be fine,
yeah, um, I think that's what we, yeah, that's what we like so
much.
It was like, yep, cool, let'stest it, let's see so it.
(15:39):
Right place, right time andthis is what we talk about
inside our community all thetime is this kind of stuff.
When you put yourself out thereand when you're building your
personal brand, you becomemagnetic to opportunities, and
sometimes they're greatopportunities and sometimes
they're not.
But this, this is not a prettygood one so far.
Speaker 2 (15:58):
Yeah, and look, ollie didn't even know that we were
creating a UGC marketplace.
He just thought that, you know,we had this community of
creators who would like to usehis product, and so we got
talking and we just mentionedthat we were just building this
marketplace.
So, for context, ollie'scompany is called Fingertip and
so basically, he has built thisfreaking amazing website builder
(16:20):
that is like a link in bio tool, basically a stand store on
steroids, and we immediatelyfell in love with his product
when we met him on the Zoom andhe took us through it and we're
like, hmm, wouldn't it be coolif the marketplace was all of
these fingertips in one place,so all these UGC creators could
(16:42):
create their fingertip and bedisplayed in a marketplace where
brands could use filters andsearch through them and find the
exact creator that they'relooking for?
And he's like you know what?
Sure, let's do it.
Speaker 1 (16:55):
And we had a partnership that very day,
basically, and he just helped usbuild it and they did all the
backend and the landing pagesand all the tech, and it's been
so fun working with them and wejust launched it to our
community today and he came inLots of excited messages in the
community about this, becausewhat this does for you as a
(17:17):
business owner for example, ifyour digital products or if you
have a brick and mortar business, like they've set it up so
incredibly well that it's thelink in bio, it's the tool that,
like he said when we spoketoday.
He said we basically builtsomething that if our moms could
use it, then it's good enough.
As in, it's easy, it's simple,it's not overwhelming, but it's
drag and drop and it's makingbigger and smaller and it's like
(17:40):
you can drag and drop and makethings adjustable straight away.
It's mobile friendly.
It's incredible in terms ofwhat you can do with the
platform.
Speaker 2 (17:49):
Yeah, so all the UGC stuff aside, fingertip yeah,
it's this link in BioBuilderwhere you can you don't need a
website, you don't need Calendly, you don't need, you know,
invoicing tools Like it doesliterally everything that you
could possibly think of you canbuild courses, you can invoice,
you can write blogs, you canembed all of your socials, your
podcasts, your everything insidethis fingertip and it's all
(18:13):
optimized for mobile.
It's incredible and, yeah, wejust fell in love with the
product and decided that this isgoing to be the perfect place
for UGC creators to not onlybuild their portfolio, so they
can ditch the Canva websitesthat you know.
The big long Canva links andthe videos play all at once and
(18:35):
it takes you ages to design.
They can get a portfolio up inseconds, basically, basically
because they've got lots of AItools in there integrated to
help you, and yeah, and you canhave your own URL as well.
Speaker 1 (18:48):
You can either purchase a URL inside of
Fingertip or, if you've got one,you can connect it to it.
So it comes from that Justlittle things that are so
incredibly helpful.
Even the thing that I love themost that still blows my mind is
the invoicing.
You could do invoicing fromyour fingertips, so it just
makes the process so easy.
And just stepping through itlike it's an absolute no-brainer
(19:08):
in terms of how simple it is touse and the tools as a business
owner and as a UGC creator likethey just it just makes so much
sense.
It's kind of scary.
Speaker 2 (19:20):
Yeah, yeah.
And so the whole idea aroundour marketplace is that we want
all the money from the brand'sbudget to go directly to the
creator.
No middlemen, no agency, noplatform fees.
It's your money, your contract,your rates, your terms, and the
brands have an easy way to workwith you, connect with you.
(19:43):
All they have to do is put intheir key search words, like I'm
looking for a mom who is 40plus and has a caravan, and you
put those keywords inside yourportfolio and they can find you
straight away and then fill outyour form, you can invoice them,
you can even do your contractson there.
They can sign the contracts onyour fingertip as well, and
Bob's your uncle and we'repretty freaking excited about it
(20:06):
.
Speaker 1 (20:07):
Yeah.
So if you're listening to thisand you are a UGC creator,
what's up?
Do we want to just talk through, mia, the process of how you
can join the UGC Hivemarketplace and what that looks
like, and, I think, just to likeour big vision for it.
(20:28):
Like Mia said before, it'sreally to take that messy middle
out the way so that the brandsare getting the most out of this
and you, as the content creatorand the UGC creator, are
getting the most out of this.
Will there be some back andforth?
Yeah, but that's very normal.
However, we're taking away allthose pain points.
We're just making it easierwith the forms that we've
(20:49):
inbuilt, the questions that youcan ask, the way that we've set
up, the template for you to use.
We've made it easier.
So I suppose I think we need tojust make it really clear that
if you want to be on thismarketplace, how can you be on
our marketplace?
Speaker 2 (21:02):
Yeah, so you can join through our marketplace link
and even if you aren't a UGCcreator, you can still sign up
and use fingertip a real linkand buy tool.
It's amazing just for that.
But if you are a UGC creatorand you want to get found by
brands on this platform, yousign up, you create your
fingertip, your portfolio, andthen we put it onto the
(21:24):
marketplace and we're going tobe working with brands and
getting brands into thismarketplace to find creators and
whatnot.
So we'll be working on bothsides.
But essentially you could be onthe marketplace with your
fingertip portfolio.
But then the great thing withfingertip is it's sort of like a
website in that you can createmultiple different pages.
So you might have one page foryour portfolio that's on the
(21:46):
marketplace, another page thatis in your TikTok bio where
you're selling your digitalproducts and all the other stuff
.
You might have a separate pagefor another side hustle, because
you're spicy like us and you'reselling something completely
different.
You can have all thesedifferent pages with one
fingertip.
And the biggest thing with thisis price.
Speaker 1 (22:08):
Oh yeah, so we skipped over that.
We should put that at the veryfucking top, shouldn't we Sold?
Speaker 2 (22:11):
ties Shits all over anything else that you know when
you sit down and you know I'dhate to do that for our business
you sit down and you look atall your subscription fees.
Speaker 1 (22:21):
We did do that and we ignore it constantly.
It's in a spreadsheet in thedeep, dark depths of the Google.
Drive.
Speaker 2 (22:30):
Bookkeeping, not our problem.
Speaker 1 (22:32):
Problem.
Not right now is problem.
Speaker 2 (22:35):
And like as much as we love Stan and we've been
loyal to Stan this whole timeyou know, 29 USD a month or 99
USD a month can be a lot ofmoney for a creator who's just
starting out, and you've gotother expenses and whatnot.
Fingertip is 10 USD a month foreverything.
Speaker 1 (22:53):
And you can try it for free.
If you just need to be like,let's just have a little looksy
poos, you can do that.
But once you realize itscapabilities I mean for $10 US a
month you may as well just jumpthe fuck in.
Speaker 2 (23:05):
really yeah basically , and when you join through our
marketplace link, you get to beon the marketplace included in
that price as well.
So it's super, super affordable.
Speaker 1 (23:16):
So many things that it can do, I think what's cool
about the way that well, what'scool about us and the way that
we've set it up.
I said that in my own head.
I was like what the fuck that'sreally.
What we're excited about is howwe've set it up is when you
join through our link, if youchoose to join the marketplace
hopefully you do, but we've gotfree trainings inside a free
(23:39):
portal.
So when you join you can comein and get those free trainings
and get some different tools andtips in a free portal and then
join to the marketplacefingertip link in there.
And what we're hoping thatthat's going to do is for brands
if brands are listening to thiswe really want creators that
have been trained in UGC so thatyou as a brand, understand like
(24:01):
.
My background is brand andmarketing.
I've been at it for kind of 10,15 years.
It's my passion point.
I understand what a brand needs.
Mia is somebody that has donethe content creation for brands
very successfully and now shehas got the niche.
She understands what brandsneed.
So together we've got thetraining to create that for you
as a creator and for a brand.
(24:21):
You can kind of then trust thatwe haven't just gone and
fucking got anybody in there andgone.
Yeah, fuck it, let's fill it up.
But we're actually saying, cool, if you come in, here's some
free training.
So if you don't feel likeyou're up to spec or you want
some more, you've got questionsand then from there you can also
come into any of our programsinside the Hive either the Fast
Track Method or our community ingeneral, if you want more
(24:41):
support.
So this isn't something thatwe're leaving everybody out to
dry here.
We really want to make surethat we support the larger
community and for brands, wewant you to hear this as a brand
and understand that the amountof TikToks I've seen and me and
I have shared between each otherbrands coming on saying I don't
know where to find creators.
This is what I want.
I'm looking and you know we cansee the comments, thousands of
(25:03):
comments.
I'm like holy shit, like justpeople just finding them.
We want this to be for a brand.
We want you to be able to go ohmy God, I can go to UGC
Marketplace in the.
Oh, it's all free for you ifyou're a brand and you just type
in I want a pregnant woman whohas a caravan and is traveling
Australia.
I don't know, you may or maynot be that, but the tags in
(25:25):
there are going to allow you todo that.
So, as a brand, I think whatMia and I have done and you know
when Mia came to me originallywith this idea, when she pitched
her idea which was fuckinggreat Cause they always are, our
ideas are always amazing whenwe sit on them, like the idea
was pitched I think what we likethe most about it is that it
matched both of our strengths interms of what we bring together
(25:49):
as a team to the hive and whatwe bring together supporting a
community in general the UGCcreators and the brands to get
the most for both.
So I think that's what we'reactually really proud of.
Is that that?
Speaker 2 (26:01):
is possible and I think our differentiator, I
guess you could say, is this isa marketplace built by content
creators.
We're on the ground with you,we're listening to you, we're
listening to brands, we'reworking with brands.
We're not some tech head up inour office who's just created
this platform and just chargeseveryone money just to be the
middleman and match people.
No, we want the creators thatare on our marketplace to be
(26:26):
empowered, be educated, havetools and resources that are
going to help them, and you knowwe'll have onboarding processes
and you know instructions andyou know advice to help you make
your portfolio stand out like.
Have an introduction video andlist out this and do this and do
this, so it's seamless for notonly you but the brand as well.
Speaker 1 (26:48):
And the process inside the fingertip platform is
so simple, but we've created atemplate for you.
So, if you want to, you can useour template straight up so
that you can just jump in thereand use it.
You can also shift around andchange it.
You can start from scratch oryou can use a template.
So we've already set things upto make this easier, because
we're about making things easier, simpler, cheaper, smarter,
faster, harder, all the things.
(27:08):
So I think you know and whatwas really cool, even just then
when you were saying Mia, aboutjust you know, if you've got
questions, you want to changethings.
The things that we love aboutpartnering with Fingertip is Oli
and his team are the same.
They are all for what doesn'twork, what does work.
Let me know feedback, I'llthink about it, I'll test it.
I'll try it.
Yes, we can do that.
We haven't got it yet, but wewill try.
(27:29):
And I think when you work withcompanies like that and people
like that, everyone becomessuccessful because you know
there's nobody going no, can'tdo it, no, too hard.
No, don't want to.
You've actually got people,like you said, not the tech
heads that are sitting out therejust shucking something out in
the hope to make some money.
You've actually got people onthe ground that give a shit
about you as a person not aboutthe whole idea, but you as a
(27:51):
person.
Speaker 2 (27:52):
I think that's why we're so excited to be
partnering with Fingertip and areally good thing about
fingertip, too, is there is somuch functionality and design
and you can really make it you.
You can put your colors in andyour pretty pictures and all
these things, because I don'tknow if you've ever Gifts, gifts
(28:14):
, whatever, like when you set upan Upwork, you know portfolio.
It's so fucking boring.
There's a bit of text and somevideos and you're like, yay,
this is great.
And then you're in this big seaof creators from all over the
world and you've got to buytokens and it just stinks
basically.
So hopefully, this is a placewhere you can express yourself,
(28:36):
your creativity, bring yourpersonal brand into it.
You know, we've just shown thecreators an example of mine and
you can embed your TikTok feedinto there.
You can embed your podcast, youcan put reviews so brands can
review you, and you can put thaton your fingertip and it's all
in real time and it's just yeah,it's freaking cool, basically,
(28:59):
it's just freaking cool, justfull stop freaking cool.
Speaker 1 (29:03):
And if you don't need to be a member of the Hive, our
larger community to be part ofthe marketplace, we've made it
so that anybody can be a part ofit.
If you are a creator, we'd loveyou to join up, but it's also
if you get inside the portalthat we've created and you're
learning a lot, you're like holyshit, these guys have got what
I want.
Well then, just you can join usthere too, but you don't need
to.
And I think that's alsoimportant is we really want to
(29:24):
create a space for creators toget paid well and to make it fun
and uniquely you, because youneed to stand out in this space
and you know, with AI and allthat shit coming full throttle
at us, the more that you canstand out as you, the more
powerful you will become in thisspace.
Yeah, exactly.
Speaker 2 (29:44):
Yep.
So we're super pumped, superexcited.
You're going to be hearing alot more about this and, like
Kristen said, it's separate toour community If you're not part
of our community.
That's cool, like we just wantcreators to succeed and be found
and express themselves and havea really seamless experience
when it comes to content andgetting paid for it and you know
(30:04):
, you can say goodbye to yourCanva.
Speaker 1 (30:09):
So we'll put all the links in the show notes for you
so that you can go down and grabthem, check it out.
We'll put our fingertip link inbio.
Now We've kind of like launchedit so you can go and check that
out and have a look.
But, mia, we haven't done it.
But like likes, don't likes.
I think we need to get backinto it, you know I'm gonna put
me on the spot.
Speaker 2 (30:28):
Oh yeah, that's, that's mine.
Damn.
Oh, can you go first?
Speaker 1 (30:33):
while I think about it.
I was hoping you'd go first.
I can think of something.
So my life I mean other thanfingertip, I think would be what
we were saying before is I'mabout to go out and do the
mowing on the vineyard.
It's finally rained here inSouth Australia, thank fuck.
And all of a sudden the grassis like yum, gimme, gimme, gimme
, gimme, gimme, and it's verygreen.
It's very green and she's veryfluffy and just dewy, and so I'm
(30:56):
going to do the mowing thisafternoon.
I'm going to put my pants on,I'm going to mow.
Speaker 2 (31:00):
You gave me the feels when all those big trucks were
delivering all the hay.
Speaker 1 (31:05):
Dude, I have cried copious times over that Like,
even when my kids are so crying.
I was like I don't know whatand I've been like this like for
my whole life.
When I'm happy about somethingand my heart is full, I just cry
Like my tear ducts go.
I'm sorry, we are full and weneed to express oh my God, I
don't know.
(31:26):
Western Australia is doingFarmers for Borders I think it's
called and they're donating hayto South Australia because
we're in a severe drought andyou can't buy hay.
You can't buy hay in SouthAustralia and you can't New
South Wales and the easterncoasts are very expensive.
So the wa farmers have gottogether and donated.
There was 90 semi-trailers andthis is now.
(31:48):
I've got goosebumps again 90semi-trailers traveling the
nullable fucking plains.
I'm like about to cry nowthinking about it.
3.6 kilometers long these, likeall the semi-trailers were, and
they're just going out to farmsthat need it, just dropping off
this hay and like the tiktoks,because the music and everything
and now the footage is like ohmy god, people are nice, we're
(32:10):
not all bad human and especially, like you know, we're.
We're in viticulture.
We don't have a farm of thatscale or anything, but we're in
viticulture.
We don't have a farm of thatscale or anything, but we're in
farming and like viticulture hasbeen a fucking cut.
It's really, it's just reallytaken a hit and you know there's
vineyards being pulled out allaround us because basically the
last couple of years we've justbeen making it and so it fucking
(32:33):
hurts.
Like you get into farming andyou do this and as an Australian
especially, I couldn't evenimagine.
I saw it on that tiktok page.
One of the south australianfarmers was saying they've been
in cattle for however many yearsand she said we can't get the
truck to market because of thesandstorm they had and they
can't feed their cows, so likewe've just had to sell them all,
so now they don't have any cowsin their farm.
Speaker 2 (32:57):
These are the people that are feeding us and like how
can the government and justwhat it like, just don't give a
fuck.
Speaker 1 (33:03):
And you have to this whole like american beef to
australia.
I can't even listen, I can'teven like, just so that, yeah,
that would be my love, actually,because so go and watch it.
Farmers over borders or farmersfor borders, or something like
that, get on tiktok and just geta tissue and fucking cry that
shit out because my heart was sofull.
(33:24):
That's my love.
Speaker 2 (33:26):
That was my love too.
But also you do a Don't Love,oh, Don't Love, oh my poor
little Dixie dog.
Speaker 1 (33:33):
She's just behind me, pod dog, she's 16, and she was
shaking her head and so the vetwas like oh, I think she's got a
grass seed in her ear, so it'sokay and I we have to put her on
a andy's whatever, put her tosleep for a little minute to do
that, because she won't let me.
Um, and they said, becauseshe's older, we'll just do it
really quickly and we'll justget it done anyway.
(33:54):
So I took her in there and evenwhen I left I was like please
wake up, fucking please wake up.
She did and she was fine, butlike she's drinking lots of
water and she's had a couplelittle accidents because she's
so tired and I just I'm so sorry, mum.
So I'm just kind of like I keeplooking at her, like I know
you're 16 and I know you have togo one of these days, but I'm
(34:16):
not going to cope.
So if we could not do that,it's the worst.
Speaker 2 (34:19):
I don't know if you've ever had to put a dog
down before, but oh my God, it'snot cool.
Speaker 1 (34:25):
That'll be a moment where you guys are like I
haven't seen Kristen for sixmonths and I will just be under
this desk howling my eyes out.
Speaker 2 (34:31):
Yeah.
Speaker 1 (34:31):
Yeah.
Speaker 2 (34:32):
And 16, gosh she's doing quite well and even a you
know 30 something year oldgeneral anesthetic.
It knocks you around, yeah, soit's 112 or something, she's
whatever.
Speaker 1 (34:42):
Seven times 16 is.
Anyway, she's still at theharmony now.
She's all right, but that's mydon't.
Love is the fact that, like onethat's going to happen, but
also like just having to takeher and she hates going there.
No little face, it's like momdon't do it anyway love our dogs
love our dogs back to the loves.
Lots of love, let's play.
Speaker 2 (35:01):
Yeah, look this.
Uh, this is so random but Idon't know.
Change the subject here.
But I don't know about you, butone of my loves is watching
botched that's the fuckingweirdest love ever, but I'm here
for it.
Speaker 1 (35:14):
Do you know what?
It is, is that the plasticsurgery?
Fucking show it.
Speaker 2 (35:19):
It is so random and I love it, and every time it
comes on my partner's just like,oh, for fuck's sake, like why
the fuck do you watch this?
I don't know.
Like I love the doctors,they're hilarious and I just
love seeing all this stuff thatpeople have gotten done before.
I don't know, I haven't gottenanything done yet.
Speaker 1 (35:36):
I'm quite to embrace that shit.
So you haven't had Botox.
No, that's also what TikTokfilters are for is to look like
I've got Botox.
I can't see me, you can see me,I can't, but on TikTok I can
see me.
So I'm like, that filter's nice, it's not much, just enough.
Speaker 2 (35:53):
Buttons it out.
You do it.
You gotta keep going back.
It's like that you couldn'tstop, because you'd be like, oh
yeah, so I haven't had anythingme boobs and me boobs, me teeth
and me teeth, me everything,everything.
But I like watching otherpeople get botched.
Um, I love it.
So that's my love, my don'tlove.
Oh, I don't know, I'm notreally feeling like a don't love
(36:17):
kind of day.
Actually, we don't always haveto have a don't love kind of day
.
Speaker 1 (36:19):
actually, we don't always have to have a don't love
, which is nice.
I think we've got a lot ofwholesome loves.
Speaker 2 (36:24):
Yeah, I don't want to think too hard about what I
don't love.
Speaker 1 (36:26):
No, we can just put that on our rant Slack channel.
We have a Slack channel calledthe Rant Hotline, which we
decided to create because wedidn't want to negatively impact
anything else we chat about.
So sometimes and it can just belike don't even listen to this.
You know, I just needed thisout of my body and hear me.
You can have it.
(36:48):
Don't you just love our Slackchannels.
We've got universe messages,shower thoughts, rant channel.
Sometimes we accidentally putthe wrong things in the wrong
channel, like where was thatreally important message?
I'm like I don't know, I wasprobably in fucking shower
thoughts or some shit.
Speaker 2 (36:57):
So we need AI in Slack to just like what were we
talking about that day, aboutthis thing, and then we'll just
go and find it.
Speaker 1 (37:01):
How do you know you're an ADHD entrepreneur?
Look at the Slack channels,could you?
Speaker 2 (37:05):
imagine.
All right.
Well, let's round up a good dayof fingertipping launching
stuff.
Speaker 1 (37:10):
I'm going to go and have a mo.
Yeah, you have a mo.
All right, team, we'll see.
Our next episode will be thehundredth oh what the fuck have
we got?
Speaker 2 (37:24):
like 100 episodes, 100 100, is that 100 weeks?
No, there must have been wehave we skipped a few, do we
yeah?
Speaker 1 (37:30):
actually not many, like every so often we do, but I
must admit we're pretty solid.
I think maybe we should revisitepisode one.
Ooh, maybe we'd listen to it.
We're just going to have a chatwith you guys right now.
Maybe we'd listen to it and belike, ooh, what the fuck were
you talking about?
Maybe we'd listen to it andthen just refresh, yeah, guys.
(37:52):
So next week, next week,hopefully next week next episode
Is number 100.
Speaker 2 (37:55):
What's that stat where they're like only 1
percent of podcasters get pastepisode 30.
Speaker 1 (38:00):
Is it there you go, so guys I've moved on like I've
now got a bloody spatula and I'mlike folks can't be far from
another one I like that yourspatula's pink as well.
I know right, fuck All right.
(38:21):
Sheet podcast, please.
It's good, absolutely so manygood ones too.
Are you ready to master the art of creating
content that converts?
Speaker 2 (00:05):
Hey, I'm Mia, a mum of two who went from being a
burnt out ambo to six-figurecontent creator in less than a
year, all while navigating alate ADHD diagnosis.
Speaker 1 (00:14):
And I'm Kristen, also a mum of two and a former
corporate branding queen turnedentrepreneur.
Speaker 2 (00:18):
My dyslexic brain sees marketing very differently,
and that's my superpower, andtogether we're showing women
like you how to master videomarketing and create content
that generates income, whetheryou're just starting out or
ready to scale?
Speaker 1 (00:31):
we are breaking down everything from landing brand
deals to building your ownempire.
Speaker 2 (00:35):
Welcome to.
I Am that Content Creatorpodcast where we turn scroll
stopping content into seriousincome.
No filters, no fluff, just realstrategies from two
neurodivergent mums who get it.
So let's turn your phone into avideo marketing machine and
let's go, let's go, guys beprofessional guys, I'm going in.
(00:56):
Okay, there's that intro done.
Speaker 1 (01:03):
Welcome to the I Am that Content Creator podcast.
We're cutting through the noiseto show you exactly how to
create scroll-stopping content,land premium brand deals and
build a thriving online business.
No BS, just proven strategiesthat scale.
Welcome, I'm Kristen Werner,joined by Mia.
Let's go.
Welcome to the podcast.
Today.
Mia and I have just come offthe back of a fucking great chat
(01:28):
inside the hive live with avery, very, very exciting thing
that is happening in terms ofsomebody we've partnered with to
do something very fancy,fucking schmancy in the UG space
, but also in the link in biospace.
We just had Ollie fromfingertipcom.
We got fingertipped.
(01:48):
Yeah, we got fingertipped.
Yes, we've been fingertipped.
Can we unfold what thatactually means?
Because to the outside world,who's listening?
You guys are like gross.
What are we talking about?
Speaker 2 (01:59):
Yeah, yeah, look, we're kind of breaking up with.
Speaker 1 (02:03):
Stan Storm.
I mean they've been so fuckinggood to us and like Stan's store
makes so much sense.
But something's happened andit's Australian and we're kind
of sick for it and we want totell you a little bit about it.
Speaker 3 (02:21):
It's been really great to work with you guys so
far and kind of building outwhat thing it could be for your
audience and for everyone onthis call.
Like, I really appreciate yourtime now and I'm really excited
to share what fingertip is about.
So my story I'm from melbourneoriginally, I moved to sydney
and I'm now married and we haveto compromise between melbourne
and sydney and obviously it'ssydney.
(02:42):
I don't think I had much of achance there, but very happy
here, and my experience has beenin quite a few different
industries.
I worked at L'Oreal incommercial strategy.
Then I went up to Sydney andjoined Klarna, which is the buy
not pay later, when buy not paylater was like hot shit.
And then I've worked in a coupleof other startups and it got to
a point about two years agowhere I was working in the
(03:04):
startup I wasn't feeling asthrilled by the leadership of
that company, but I love theproduct and I was like man, if I
just had my own time and my ownchance to give this a crack,
like maybe I could make itsomething.
And so I thought you know what?
Fuck it.
Excuse my language, fuck it.
Speaker 1 (03:20):
That's very welcome here.
The very same place.
Speaker 3 (03:24):
And I just thought I'd give it a go, and my fiancee
at the time was very supportive.
Probably shouldn't have boughtthe engagement ring two weeks
before quitting my job andgiving fingertip a crack, but
that's the lesson a betterdecision, I feel I think I
probably should have waited noway that I didn't wait, because
it might have been some costumejewelry otherwise and so I just
kind of started this journey.
(03:45):
And I started it with someother co-founders who were
involved in a previous startupas well, and I had started the
fingertip journey withoutactually knowing what fingertip
was going to be yet.
I knew that there was a problem, but I didn't.
How do these small businessesor these independents or these
(04:06):
freelancers, sole traders, getonline in a way that isn't
intimidating or expensive andit's really, really accessible?
Because those are the threereally important pillars of what
we've eventually built.
So I spent six months justhustling, literally walking the
streets, speaking to as manydifferent businesses as possible
, from tattoo artists to cafeowners, to retail shops,
(04:26):
whatever it be.
And my initial version offingertip was a little bit more
QR code centric, and the ideawas to have a QR code in every
single shop front for mom andpop shops that would lead to
this business hub.
But as I learned as I startedpitching this to hundreds of
businesses a week, was that theywere more excited by this
business hub.
So then I flipped the pitcharound and started pitching the
(04:49):
fact that I could help them getonline in a really easy way and
get all the different bits ofinformation from different
platforms into one clean andaccessible platform, and that
seemed to make their ears prickup.
So that's kind of when thefirst iteration of Fingertip was
born and when we startedbuilding it A couple of months
after that, I brought on atechnical co-founder His name is
Matt who is incredibly talented, and then from that point on it
(05:12):
was just like a rocket shipwhere we started building really
really fast.
You know Kristen and Mayor canattest to that that we like to
build and listen and constantlykeep iterating, and so that's
when fingertip was born.
And the first version offingertip, which I'll go through
with you guys in a second, wasa website builder.
We just wanted to not be assimple as a link tree, but then
(05:33):
not as scary and as intimidatingas a Squarespace or a Wix.
So what's that middle spacegoing to look like and how am I
going to make someone reallyconfident that they can go in
and update whatever they need?
And for Matt and I it was likeif our mums can use it, then I
think we've built somethingreally good.
So that was kind of like thetest that we used and it's
worked really well.
(05:53):
And then after that, it wascalling up customers for months
being like hey, I'm Ollie,really appreciate you taking a
chance on fingertip, but what doyou actually want out of this?
And from those conversationsand from those coffees that we
had hundreds of coffees that wehad over the three or four month
period of feedback, we learnedthat they needed not just a
website builder that is mobilefriendly, but a appointment
(06:14):
scheduler, an invoicing tool,the ability to sell products or
to generate surveys and forms,to write blogs, whatever it be.
And we're constantly iteratingand continuously listen to our
customers.
And that's essentially what'sbrought Fingertip to what it is
today.
Speaker 2 (06:28):
It's very, very cool, and I'm just going to plug you
for a minute because youprobably won't do it yourself,
but Ollie has won a few prizes.
I'm just going to read them out.
So you've got the 2024 AirWallex Australia E-commerce Tech
Innovator Award, which is verycool.
You've been named the Nora TechEvangelist of the Year also
very cool.
Forbes 30 Under 30, amazing,and also winner of the PAWS
(06:52):
Awards Prodigy Prize.
So you're a busy man.
You've done it all.
It's only the beginning.
Speaker 3 (06:58):
That was very nice.
I didn't know you were going todo that.
Speaker 2 (07:00):
It's amazing.
I can't not say that you'vedone amazing things and
fingertip really only launchedtwo years ago not even 12 months
yeah, so you've done a lot.
Speaker 1 (07:10):
To put it into context, certainly for our
community.
You know we're very across thedance floor and all that kind of
stuff, but what we love when weconnect with you and you showed
us fingertip, it was like holyshit.
The possibilities are endlessand you've created something
that is so user-friendly and soeasy to change and move about.
And I think the way that you'relistening to customers and even
(07:33):
the way the conversations thatwe've had with you the ability
to go, yep, cool, we'll try it.
Like I think that's what makesbusinesses like Fingertip so
easy to work with is becauseyou've got people that are ready
to go yeah, fuck it, let's giveit a shot.
Didn't work, okay, we'll tryagain.
Like that's what probablyattracted us most of anything.
I think Ollie sent us an emailand, um, the kite site guys
(07:54):
introduced us and so he sent usan email me and I working.
I was like and we were justbuilding what is UGC, hide
ourselves, right, that's what wewere doing at the time.
We got Ollie's email and me andI were like, fuck it, should we
just reply?
Like we can chat.
And then we replied.
He replied and within like what20 minutes we were on a call
together.
So, like it's just reallyexciting to be in a space with
(08:16):
people that are willing to givestuff like this a try and
getting into fingertip and usingit and understanding it.
I think you guys are going tobe blown away with the cost
saving that you have insomething like fingertip, but
then what it's actually able todo for you and your business,
and when we also show you thathow we've combined the Hive
marketplace with this, the UGCmarketplace with this, it's just
(08:38):
really incredible that thereare tools now that you can use
in your business that really,really work for you.
So that's kind of how this allamalgamated If you're trying to
understand what it looks likewe're going to show you a bit
further.
Speaker 3 (08:54):
But yeah, you guys move fast and we like that a lot
.
It's such a pleasure to hearwhen people are excited by
fingertip.
As much as we wanted feedbackfrom our customers, it was also
really exciting to hear thatpeople loved it as much as Matt
and I loved building it.
We're building something thatMatt and I are excited by.
I wish I had something likethis with all these crazy, weird
ideas I had growing up.
(09:14):
The hardest part is just findingthe right platform to get
started, whether it be washingcars or dog walking or small
little startup ideas.
I just needed one place toconsolidate this information, so
at least it seemed moreprofessional than just an idea.
It was just something to getstarted, and the great thing
with fingertip is again, like Imentioned before, it's all about
accessibility and affordability.
(09:35):
The decision that people cometo whether they're going to
start that hustle or not or, youknow, start a new business,
whatever it be it's a lot ofstress comes with that decision,
so we want to try and make thatas easy as possible and
risk-free as possible.
You can start for free withfingertip and jump into the
features without overcommitting,and we're confident that once
you do, you know, give us a gothat you'll love it.
Speaker 1 (09:58):
I think the other thing, like before, which we can
clearly tell but you guys areAustralian and I think, like
most of our communities, we havesome US and some UK, but most
of us are Australian and it'sjust nice to hear an Australian
business owner doing shit likethis for us, where it's not
common and that's what we loveabout what Mia and I have built
(10:18):
is there's not a lot of peoplein Australia doing what we do
for a community, for what we do.
So it's just really nice thatthe partnership has worked like
that, that you guys are also umin Australia as well.
I think that's part of thesupport we're really excited
about yeah, so we'll rewind backto how all of this started.
So I'm gonna put a sound effectin here when I do it.
(10:39):
So this one time, this one timeat BrainCamp.
Speaker 2 (10:45):
This one time I had this adhd idea to create a whole
, entire ugc marketplace, and socreators didn't have love about
that idea.
Speaker 1 (10:51):
Dear me, is you, like in our slack channel, put like
I've had this idea, it's amazing, but I just need to sit with
that and get it out.
I can't tell you yet.
So there was like a pause oflike, like every so often we
have these, theseentrepreneurial adhd ideas
sometimes we act too fast orfuck it up and sometimes we go,
no, I'm going to let it sit.
And you didn't let it sit and Iwas like fucking tell me.
And you're like it's not readyyet.
Speaker 2 (11:12):
I had to let it sit, I had to make it sound really
good to you.
Like I felt like I was pitchingthe idea to you because I'm
like, well, this could befucking good, but I've just got
to make it sound really, reallygood, and so I was getting it in
my head.
I'm like, yes, this is a bigproblem, we're solving a problem
.
This is, you know, somethingthat our creators need.
And anyway, I had this ideabecause, obviously, I've been a
UGC creator for three years nowand I've worked with a lot of
(11:35):
brands and I've worked on a lotof platforms and with agencies
and recently I've been, you know, I've had a bit of an influx of
UGC jobs and it's starting toreally piss me off with all of
these agency fees and Upworktokens and Upwork fees and fees,
(11:55):
fees, fees, fees.
And you know, a few times I'veworked with agencies and they're
like, oh, our budget for you is$200.
I'm like, well, our budget foryou is $200.
I'm like, well, no, no, no, Iknow that you're charging the
brand thousands of dollars to dothis, no, and so it's just,
it's a thing Like there'sthere's fees.
And I thought, these poor brandswho don't go through UGC
(12:19):
platforms and who don't gothrough.
Agencies sit on social mediascrolling, scrolling, messaging
hundreds of creators, only tofind that it's not the right
match or, you know, go back andforth with emails for ages and
just doesn't work out.
And there isn't really aplatform dedicated for UGC
(12:40):
creators where brands can findthem and work with them directly
, without going through thetokens and the platform fees and
the terms and conditions ofsome of these UGC platforms.
Basically, you're signing allof your content away, you're
signing usage rights away,you're signing your what do you
call it?
The rights to your content.
(13:01):
So they own your content andthey want all the raw footage
for free, and it just goes onand on, and so I'm like well,
there's nowhere for us to go andbe found.
Why don't we build it?
And so we started building it.
Speaker 1 (13:16):
We did do what we say , though, mia, and we backed it
before we build it.
Now, this is something massivethat we talk about inside our
community, and for those who area little neuro-spicy, for those
that like to pivot and like tojust fucking do shit, we do have
a process that is back itbefore you build it.
So you want to back your ideabefore you go and actually spend
the time in building it, and wedid that.
(13:36):
In our community, we're like,fuck yeah, so we backed it
before we built it.
Speaker 2 (13:40):
And this is a good lesson too.
If you've been in a niche orsomething and you've established
a problem and you think you cansolve it, go for it.
But go to your community, askthem.
Just reassure yourself, itmight be a problem for you, but
no one else gives a shit aboutit.
So you take that problem, youfind a solution.
(14:02):
You go to your audience, youask them is this something that
you would want?
And our community said hell,yes.
So, like right, we've got await list, get on the wait list.
And we're going to startbuilding this thing.
And, as the universe has it, wewere building this thing and we
were getting into all the techand the software and doing all
(14:22):
this stuff and we got thislittle email from this random
guy.
As we were building, said thing, said thing, luckily only a few
weeks in, not like months intoit.
And he's like um, a friend toldme to get in contact with you
guys and just want to see ifyou'd like to I don't know see
(14:43):
what we do and see if we can.
I don't even remember what theemail was.
Basically it was just like acouple of sentences.
Speaker 1 (14:48):
It was basically like hey, so-and-so, said get in
touch, this is what we do.
And we kind of clicked on thelink and we were both working in
Slack at that time.
We're like fuck it, We'll justemail him back.
So email back saying, yeah,cool, we're here, like if you
want to jump on now, and he'slike great.
So he jumped on and like withinit would have been like a half
an hour turnaround.
All of a sudden we're on a, ona um google meet with him
(15:08):
finding out this and like blownaway, like we're like boom, like
the mind blown.
Speaker 2 (15:12):
Emojis everywhere, yeah yeah, I think we fell in
love with ollie straight awaybecause immediately, like this
guy works as fast as us.
Speaker 1 (15:18):
He works fast, he works hard and what he's
building is fucking sick andhe's got that attitude that we
love and that what we've gotinside our community like
anything's possible, like cool,you don't know.
Well, we'll find a way, we'llfind a way like it'll be fine,
yeah, um, I think that's what we, yeah, that's what we like so
much.
It was like, yep, cool, let'stest it, let's see so it.
(15:39):
Right place, right time andthis is what we talk about
inside our community all thetime is this kind of stuff.
When you put yourself out thereand when you're building your
personal brand, you becomemagnetic to opportunities, and
sometimes they're greatopportunities and sometimes
they're not.
But this, this is not a prettygood one so far.
Speaker 2 (15:58):
Yeah, and look, ollie didn't even know that we were
creating a UGC marketplace.
He just thought that, you know,we had this community of
creators who would like to usehis product, and so we got
talking and we just mentionedthat we were just building this
marketplace.
So, for context, ollie'scompany is called Fingertip and
so basically, he has built thisfreaking amazing website builder
(16:20):
that is like a link in bio tool, basically a stand store on
steroids, and we immediatelyfell in love with his product
when we met him on the Zoom andhe took us through it and we're
like, hmm, wouldn't it be coolif the marketplace was all of
these fingertips in one place,so all these UGC creators could
(16:42):
create their fingertip and bedisplayed in a marketplace where
brands could use filters andsearch through them and find the
exact creator that they'relooking for?
And he's like you know what?
Sure, let's do it.
Speaker 1 (16:55):
And we had a partnership that very day,
basically, and he just helped usbuild it and they did all the
backend and the landing pagesand all the tech, and it's been
so fun working with them and wejust launched it to our
community today and he came inLots of excited messages in the
community about this, becausewhat this does for you as a
(17:17):
business owner for example, ifyour digital products or if you
have a brick and mortar business, like they've set it up so
incredibly well that it's thelink in bio, it's the tool that,
like he said when we spoketoday.
He said we basically builtsomething that if our moms could
use it, then it's good enough.
As in, it's easy, it's simple,it's not overwhelming, but it's
drag and drop and it's makingbigger and smaller and it's like
(17:40):
you can drag and drop and makethings adjustable straight away.
It's mobile friendly.
It's incredible in terms ofwhat you can do with the
platform.
Speaker 2 (17:49):
Yeah, so all the UGC stuff aside, fingertip yeah,
it's this link in BioBuilderwhere you can you don't need a
website, you don't need Calendly, you don't need, you know,
invoicing tools Like it doesliterally everything that you
could possibly think of you canbuild courses, you can invoice,
you can write blogs, you canembed all of your socials, your
podcasts, your everything insidethis fingertip and it's all
(18:13):
optimized for mobile.
It's incredible and, yeah, wejust fell in love with the
product and decided that this isgoing to be the perfect place
for UGC creators to not onlybuild their portfolio, so they
can ditch the Canva websitesthat you know.
The big long Canva links andthe videos play all at once and
(18:35):
it takes you ages to design.
They can get a portfolio up inseconds, basically, basically
because they've got lots of AItools in there integrated to
help you, and yeah, and you canhave your own URL as well.
Speaker 1 (18:48):
You can either purchase a URL inside of
Fingertip or, if you've got one,you can connect it to it.
So it comes from that Justlittle things that are so
incredibly helpful.
Even the thing that I love themost that still blows my mind is
the invoicing.
You could do invoicing fromyour fingertips, so it just
makes the process so easy.
And just stepping through itlike it's an absolute no-brainer
(19:08):
in terms of how simple it is touse and the tools as a business
owner and as a UGC creator likethey just it just makes so much
sense.
It's kind of scary.
Speaker 2 (19:20):
Yeah, yeah.
And so the whole idea aroundour marketplace is that we want
all the money from the brand'sbudget to go directly to the
creator.
No middlemen, no agency, noplatform fees.
It's your money, your contract,your rates, your terms, and the
brands have an easy way to workwith you, connect with you.
(19:43):
All they have to do is put intheir key search words, like I'm
looking for a mom who is 40plus and has a caravan, and you
put those keywords inside yourportfolio and they can find you
straight away and then fill outyour form, you can invoice them,
you can even do your contractson there.
They can sign the contracts onyour fingertip as well, and
Bob's your uncle and we'repretty freaking excited about it
(20:06):
.
Speaker 1 (20:07):
Yeah.
So if you're listening to thisand you are a UGC creator,
what's up?
Do we want to just talk through, mia, the process of how you
can join the UGC Hivemarketplace and what that looks
like, and, I think, just to likeour big vision for it.
(20:28):
Like Mia said before, it'sreally to take that messy middle
out the way so that the brandsare getting the most out of this
and you, as the content creatorand the UGC creator, are
getting the most out of this.
Will there be some back andforth?
Yeah, but that's very normal.
However, we're taking away allthose pain points.
We're just making it easierwith the forms that we've
(20:49):
inbuilt, the questions that youcan ask, the way that we've set
up, the template for you to use.
We've made it easier.
So I suppose I think we need tojust make it really clear that
if you want to be on thismarketplace, how can you be on
our marketplace?
Speaker 2 (21:02):
Yeah, so you can join through our marketplace link
and even if you aren't a UGCcreator, you can still sign up
and use fingertip a real linkand buy tool.
It's amazing just for that.
But if you are a UGC creatorand you want to get found by
brands on this platform, yousign up, you create your
fingertip, your portfolio, andthen we put it onto the
(21:24):
marketplace and we're going tobe working with brands and
getting brands into thismarketplace to find creators and
whatnot.
So we'll be working on bothsides.
But essentially you could be onthe marketplace with your
fingertip portfolio.
But then the great thing withfingertip is it's sort of like a
website in that you can createmultiple different pages.
So you might have one page foryour portfolio that's on the
(21:46):
marketplace, another page thatis in your TikTok bio where
you're selling your digitalproducts and all the other stuff
.
You might have a separate pagefor another side hustle, because
you're spicy like us and you'reselling something completely
different.
You can have all thesedifferent pages with one
fingertip.
And the biggest thing with thisis price.
Speaker 1 (22:08):
Oh yeah, so we skipped over that.
We should put that at the veryfucking top, shouldn't we Sold?
Speaker 2 (22:11):
ties Shits all over anything else that you know when
you sit down and you know I'dhate to do that for our business
you sit down and you look atall your subscription fees.
Speaker 1 (22:21):
We did do that and we ignore it constantly.
It's in a spreadsheet in thedeep, dark depths of the Google.
Drive.
Speaker 2 (22:30):
Bookkeeping, not our problem.
Speaker 1 (22:32):
Problem.
Not right now is problem.
Speaker 2 (22:35):
And like as much as we love Stan and we've been
loyal to Stan this whole timeyou know, 29 USD a month or 99
USD a month can be a lot ofmoney for a creator who's just
starting out, and you've gotother expenses and whatnot.
Fingertip is 10 USD a month foreverything.
Speaker 1 (22:53):
And you can try it for free.
If you just need to be like,let's just have a little looksy
poos, you can do that.
But once you realize itscapabilities I mean for $10 US a
month you may as well just jumpthe fuck in.
Speaker 2 (23:05):
really yeah basically , and when you join through our
marketplace link, you get to beon the marketplace included in
that price as well.
So it's super, super affordable.
Speaker 1 (23:16):
So many things that it can do, I think what's cool
about the way that well, what'scool about us and the way that
we've set it up.
I said that in my own head.
I was like what the fuck that'sreally.
What we're excited about is howwe've set it up is when you
join through our link, if youchoose to join the marketplace
hopefully you do, but we've gotfree trainings inside a free
(23:39):
portal.
So when you join you can comein and get those free trainings
and get some different tools andtips in a free portal and then
join to the marketplacefingertip link in there.
And what we're hoping thatthat's going to do is for brands
if brands are listening to thiswe really want creators that
have been trained in UGC so thatyou as a brand, understand like
(24:01):
.
My background is brand andmarketing.
I've been at it for kind of 10,15 years.
It's my passion point.
I understand what a brand needs.
Mia is somebody that has donethe content creation for brands
very successfully and now shehas got the niche.
She understands what brandsneed.
So together we've got thetraining to create that for you
as a creator and for a brand.
(24:21):
You can kind of then trust thatwe haven't just gone and
fucking got anybody in there andgone.
Yeah, fuck it, let's fill it up.
But we're actually saying, cool, if you come in, here's some
free training.
So if you don't feel likeyou're up to spec or you want
some more, you've got questionsand then from there you can also
come into any of our programsinside the Hive either the Fast
Track Method or our community ingeneral, if you want more
(24:41):
support.
So this isn't something thatwe're leaving everybody out to
dry here.
We really want to make surethat we support the larger
community and for brands, wewant you to hear this as a brand
and understand that the amountof TikToks I've seen and me and
I have shared between each otherbrands coming on saying I don't
know where to find creators.
This is what I want.
I'm looking and you know we cansee the comments, thousands of
(25:03):
comments.
I'm like holy shit, like justpeople just finding them.
We want this to be for a brand.
We want you to be able to go ohmy God, I can go to UGC
Marketplace in the.
Oh, it's all free for you ifyou're a brand and you just type
in I want a pregnant woman whohas a caravan and is traveling
Australia.
I don't know, you may or maynot be that, but the tags in
(25:25):
there are going to allow you todo that.
So, as a brand, I think whatMia and I have done and you know
when Mia came to me originallywith this idea, when she pitched
her idea which was fuckinggreat Cause they always are, our
ideas are always amazing whenwe sit on them, like the idea
was pitched I think what we likethe most about it is that it
matched both of our strengths interms of what we bring together
(25:49):
as a team to the hive and whatwe bring together supporting a
community in general the UGCcreators and the brands to get
the most for both.
So I think that's what we'reactually really proud of.
Is that that?
Speaker 2 (26:01):
is possible and I think our differentiator, I
guess you could say, is this isa marketplace built by content
creators.
We're on the ground with you,we're listening to you, we're
listening to brands, we'reworking with brands.
We're not some tech head up inour office who's just created
this platform and just chargeseveryone money just to be the
middleman and match people.
No, we want the creators thatare on our marketplace to be
(26:26):
empowered, be educated, havetools and resources that are
going to help them, and you knowwe'll have onboarding processes
and you know instructions andyou know advice to help you make
your portfolio stand out like.
Have an introduction video andlist out this and do this and do
this, so it's seamless for notonly you but the brand as well.
Speaker 1 (26:48):
And the process inside the fingertip platform is
so simple, but we've created atemplate for you.
So, if you want to, you can useour template straight up so
that you can just jump in thereand use it.
You can also shift around andchange it.
You can start from scratch oryou can use a template.
So we've already set things upto make this easier, because
we're about making things easier, simpler, cheaper, smarter,
faster, harder, all the things.
(27:08):
So I think you know and whatwas really cool, even just then
when you were saying Mia, aboutjust you know, if you've got
questions, you want to changethings.
The things that we love aboutpartnering with Fingertip is Oli
and his team are the same.
They are all for what doesn'twork, what does work.
Let me know feedback, I'llthink about it, I'll test it.
I'll try it.
Yes, we can do that.
We haven't got it yet, but wewill try.
(27:29):
And I think when you work withcompanies like that and people
like that, everyone becomessuccessful because you know
there's nobody going no, can'tdo it, no, too hard.
No, don't want to.
You've actually got people,like you said, not the tech
heads that are sitting out therejust shucking something out in
the hope to make some money.
You've actually got people onthe ground that give a shit
about you as a person not aboutthe whole idea, but you as a
(27:51):
person.
Speaker 2 (27:52):
I think that's why we're so excited to be
partnering with Fingertip and areally good thing about
fingertip, too, is there is somuch functionality and design
and you can really make it you.
You can put your colors in andyour pretty pictures and all
these things, because I don'tknow if you've ever Gifts, gifts
(28:14):
, whatever, like when you set upan Upwork, you know portfolio.
It's so fucking boring.
There's a bit of text and somevideos and you're like, yay,
this is great.
And then you're in this big seaof creators from all over the
world and you've got to buytokens and it just stinks
basically.
So hopefully, this is a placewhere you can express yourself,
(28:36):
your creativity, bring yourpersonal brand into it.
You know, we've just shown thecreators an example of mine and
you can embed your TikTok feedinto there.
You can embed your podcast, youcan put reviews so brands can
review you, and you can put thaton your fingertip and it's all
in real time and it's just yeah,it's freaking cool, basically,
(28:59):
it's just freaking cool, justfull stop freaking cool.
Speaker 1 (29:03):
And if you don't need to be a member of the Hive, our
larger community to be part ofthe marketplace, we've made it
so that anybody can be a part ofit.
If you are a creator, we'd loveyou to join up, but it's also
if you get inside the portalthat we've created and you're
learning a lot, you're like holyshit, these guys have got what
I want.
Well then, just you can join usthere too, but you don't need
to.
And I think that's alsoimportant is we really want to
(29:24):
create a space for creators toget paid well and to make it fun
and uniquely you, because youneed to stand out in this space
and you know, with AI and allthat shit coming full throttle
at us, the more that you canstand out as you, the more
powerful you will become in thisspace.
Yeah, exactly.
Speaker 2 (29:44):
Yep.
So we're super pumped, superexcited.
You're going to be hearing alot more about this and, like
Kristen said, it's separate toour community If you're not part
of our community.
That's cool, like we just wantcreators to succeed and be found
and express themselves and havea really seamless experience
when it comes to content andgetting paid for it and you know
(30:04):
, you can say goodbye to yourCanva.
Speaker 1 (30:09):
So we'll put all the links in the show notes for you
so that you can go down and grabthem, check it out.
We'll put our fingertip link inbio.
Now We've kind of like launchedit so you can go and check that
out and have a look.
But, mia, we haven't done it.
But like likes, don't likes.
I think we need to get backinto it, you know I'm gonna put
me on the spot.
Speaker 2 (30:28):
Oh yeah, that's, that's mine.
Damn.
Oh, can you go first?
Speaker 1 (30:33):
while I think about it.
I was hoping you'd go first.
I can think of something.
So my life I mean other thanfingertip, I think would be what
we were saying before is I'mabout to go out and do the
mowing on the vineyard.
It's finally rained here inSouth Australia, thank fuck.
And all of a sudden the grassis like yum, gimme, gimme, gimme
, gimme, gimme, and it's verygreen.
It's very green and she's veryfluffy and just dewy, and so I'm
(30:56):
going to do the mowing thisafternoon.
I'm going to put my pants on,I'm going to mow.
Speaker 2 (31:00):
You gave me the feels when all those big trucks were
delivering all the hay.
Speaker 1 (31:05):
Dude, I have cried copious times over that Like,
even when my kids are so crying.
I was like I don't know whatand I've been like this like for
my whole life.
When I'm happy about somethingand my heart is full, I just cry
Like my tear ducts go.
I'm sorry, we are full and weneed to express oh my God, I
don't know.
(31:26):
Western Australia is doingFarmers for Borders I think it's
called and they're donating hayto South Australia because
we're in a severe drought andyou can't buy hay.
You can't buy hay in SouthAustralia and you can't New
South Wales and the easterncoasts are very expensive.
So the wa farmers have gottogether and donated.
There was 90 semi-trailers andthis is now.
(31:48):
I've got goosebumps again 90semi-trailers traveling the
nullable fucking plains.
I'm like about to cry nowthinking about it.
3.6 kilometers long these, likeall the semi-trailers were, and
they're just going out to farmsthat need it, just dropping off
this hay and like the tiktoks,because the music and everything
and now the footage is like ohmy god, people are nice, we're
(32:10):
not all bad human and especially, like you know, we're.
We're in viticulture.
We don't have a farm of thatscale or anything, but we're in
viticulture.
We don't have a farm of thatscale or anything, but we're in
farming and like viticulture hasbeen a fucking cut.
It's really, it's just reallytaken a hit and you know there's
vineyards being pulled out allaround us because basically the
last couple of years we've justbeen making it and so it fucking
(32:33):
hurts.
Like you get into farming andyou do this and as an Australian
especially, I couldn't evenimagine.
I saw it on that tiktok page.
One of the south australianfarmers was saying they've been
in cattle for however many yearsand she said we can't get the
truck to market because of thesandstorm they had and they
can't feed their cows, so likewe've just had to sell them all,
so now they don't have any cowsin their farm.
Speaker 2 (32:57):
These are the people that are feeding us and like how
can the government and justwhat it like, just don't give a
fuck.
Speaker 1 (33:03):
And you have to this whole like american beef to
australia.
I can't even listen, I can'teven like, just so that, yeah,
that would be my love, actually,because so go and watch it.
Farmers over borders or farmersfor borders, or something like
that, get on tiktok and just geta tissue and fucking cry that
shit out because my heart was sofull.
(33:24):
That's my love.
Speaker 2 (33:26):
That was my love too.
But also you do a Don't Love,oh, Don't Love, oh my poor
little Dixie dog.
Speaker 1 (33:33):
She's just behind me, pod dog, she's 16, and she was
shaking her head and so the vetwas like oh, I think she's got a
grass seed in her ear, so it'sokay and I we have to put her on
a andy's whatever, put her tosleep for a little minute to do
that, because she won't let me.
Um, and they said, becauseshe's older, we'll just do it
really quickly and we'll justget it done anyway.
(33:54):
So I took her in there and evenwhen I left I was like please
wake up, fucking please wake up.
She did and she was fine, butlike she's drinking lots of
water and she's had a couplelittle accidents because she's
so tired and I just I'm so sorry, mum.
So I'm just kind of like I keeplooking at her, like I know
you're 16 and I know you have togo one of these days, but I'm
(34:16):
not going to cope.
So if we could not do that,it's the worst.
Speaker 2 (34:19):
I don't know if you've ever had to put a dog
down before, but oh my God, it'snot cool.
Speaker 1 (34:25):
That'll be a moment where you guys are like I
haven't seen Kristen for sixmonths and I will just be under
this desk howling my eyes out.
Speaker 2 (34:31):
Yeah.
Speaker 1 (34:31):
Yeah.
Speaker 2 (34:32):
And 16, gosh she's doing quite well and even a you
know 30 something year oldgeneral anesthetic.
It knocks you around, yeah, soit's 112 or something, she's
whatever.
Speaker 1 (34:42):
Seven times 16 is.
Anyway, she's still at theharmony now.
She's all right, but that's mydon't.
Love is the fact that, like onethat's going to happen, but
also like just having to takeher and she hates going there.
No little face, it's like momdon't do it anyway love our dogs
love our dogs back to the loves.
Lots of love, let's play.
Speaker 2 (35:01):
Yeah, look this.
Uh, this is so random but Idon't know.
Change the subject here.
But I don't know about you, butone of my loves is watching
botched that's the fuckingweirdest love ever, but I'm here
for it.
Speaker 1 (35:14):
Do you know what?
It is, is that the plasticsurgery?
Fucking show it.
Speaker 2 (35:19):
It is so random and I love it, and every time it
comes on my partner's just like,oh, for fuck's sake, like why
the fuck do you watch this?
I don't know.
Like I love the doctors,they're hilarious and I just
love seeing all this stuff thatpeople have gotten done before.
I don't know, I haven't gottenanything done yet.
Speaker 1 (35:36):
I'm quite to embrace that shit.
So you haven't had Botox.
No, that's also what TikTokfilters are for is to look like
I've got Botox.
I can't see me, you can see me,I can't, but on TikTok I can
see me.
So I'm like, that filter's nice, it's not much, just enough.
Speaker 2 (35:53):
Buttons it out.
You do it.
You gotta keep going back.
It's like that you couldn'tstop, because you'd be like, oh
yeah, so I haven't had anythingme boobs and me boobs, me teeth
and me teeth, me everything,everything.
But I like watching otherpeople get botched.
Um, I love it.
So that's my love, my don'tlove.
Oh, I don't know, I'm notreally feeling like a don't love
(36:17):
kind of day.
Actually, we don't always haveto have a don't love kind of day
.
Speaker 1 (36:19):
actually, we don't always have to have a don't love
, which is nice.
I think we've got a lot ofwholesome loves.
Speaker 2 (36:24):
Yeah, I don't want to think too hard about what I
don't love.
Speaker 1 (36:26):
No, we can just put that on our rant Slack channel.
We have a Slack channel calledthe Rant Hotline, which we
decided to create because wedidn't want to negatively impact
anything else we chat about.
So sometimes and it can just belike don't even listen to this.
You know, I just needed thisout of my body and hear me.
You can have it.
(36:48):
Don't you just love our Slackchannels.
We've got universe messages,shower thoughts, rant channel.
Sometimes we accidentally putthe wrong things in the wrong
channel, like where was thatreally important message?
I'm like I don't know, I wasprobably in fucking shower
thoughts or some shit.
Speaker 2 (36:57):
So we need AI in Slack to just like what were we
talking about that day, aboutthis thing, and then we'll just
go and find it.
Speaker 1 (37:01):
How do you know you're an ADHD entrepreneur?
Look at the Slack channels,could you?
Speaker 2 (37:05):
imagine.
All right.
Well, let's round up a good dayof fingertipping launching
stuff.
Speaker 1 (37:10):
I'm going to go and have a mo.
Yeah, you have a mo.
All right, team, we'll see.
Our next episode will be thehundredth oh what the fuck have
we got?
Speaker 2 (37:24):
like 100 episodes, 100 100, is that 100 weeks?
No, there must have been wehave we skipped a few, do we
yeah?
Speaker 1 (37:30):
actually not many, like every so often we do, but I
must admit we're pretty solid.
I think maybe we should revisitepisode one.
Ooh, maybe we'd listen to it.
We're just going to have a chatwith you guys right now.
Maybe we'd listen to it and belike, ooh, what the fuck were
you talking about?
Maybe we'd listen to it andthen just refresh, yeah, guys.
(37:52):
So next week, next week,hopefully next week next episode
Is number 100.
Speaker 2 (37:55):
What's that stat where they're like only 1
percent of podcasters get pastepisode 30.
Speaker 1 (38:00):
Is it there you go, so guys I've moved on like I've
now got a bloody spatula and I'mlike folks can't be far from
another one I like that yourspatula's pink as well.
I know right, fuck All right.
(38:21):
Sheet podcast, please.
It's good, absolutely so manygood ones too.
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