In this episode of I Heard You When You Said, we sit down with Keith Saarloos, third-generation farmer, winemaker, and the acting “benevolent warlord” of Saarloos & Sons Winery. Keith shares the raw, unfiltered story of how his family built a thriving vineyard, the deep roots of their legacy, and why winemaking is about far more than just grapes—it’s about honoring the past and preparing for the future.
We dive into:
🍷 How a single oak tree and a 250-year vision reshaped a business.
🌱 The hard truths of farming, family, and working with those you love.
🔥 Why storytelling (not marketing) is the heartbeat of Saarloos & Sons.
💡 The lessons Keith learned about health, longevity, and breaking generational patterns—and how losing 80 pounds changed more than just his body.
From legacy-driven entrepreneurship to the deeply personal journey of transforming his health, Keith’s story will challenge the way you think about business, family, and the stories we leave behind.
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